— BR AND GUIDELINES V 1.0
— CONTENT
INTRODUC TION
1.0 LOGO OVERVIE W 1.1 LOGO LOCKUP 1. 2 LOGO CLE AR SPACE 1. 3 LOGOT YPE OVERVIE W 1.4 LOGOT YPE LOCKUP 1. 5 LOGOT YPE CLE AR SPACE 1.6 LOGOMARK OVERVIE W 1.7 LOGOMARK CLE AR SPACE 1. 8 LOGO INCORREC T USE
2 .0 LOGO COLOURS OVERVIE W 2 .1 LOGO COLOUR VALUES
3 .0 DESIGN ELEMENTS LOGO 3 .1 DESIGN ELEMENTS PAT TERN
LO GO GU ID ELINE S V 1 .0
— INTRODUC TION W ELCO ME TO THE F ILO F IN O B R AND GU ID ELINE S .
THE S E GU ID ELINE S E XI S T TO MAKE US LO O K CO N S I S TENTLY AND PRO F E S S I O NAL . F O LLOW THE S E GU ID ELINE S A S YO U WO RK W ITH O U R LO GO F O R MARKE TIN G MATERIAL S , INTERNAL AND E X TERNAL CO MM U NI C ATI O N S .
W H O W E ARE
F ILO F IN O I S AN ITALIAN D IREC T TO CO N S U MER MEN S W E AR B R AND F O CUS ED O N LUXU RY KNIT W E AR . W E S O U RCE THE F INE S T NAT U R AL YARN S F RO M THE M O S T PRE S TI GI O US MILL S AND PARTNER W ITH E XPERT ITALIAN ARTI SAN S TO PRO D U CE TIMELE S S F O U NDATI O NAL P IECE S O F THE HI GHE S T QUALIT Y.
O U R PHILO S O PHY
W E RE J EC T THE TR AD ITI O NAL FA S HI O N C YCLE S AND B ELIE VE IN B U Y B E T TER , B U Y LE S S : O U R GARMENT S ARE MAD E IN ITALY IN AN E THI C AL AND S US TAINAB LE FA S HI O N , AND ARE D E S I GNED TO L A S T AND S TAND THE TE S T O F TIME .
B R AND PERCEP TI O N
THE B R AND S H O U LD CO MM U NI C ATE AND CO NVE Y THE F O LLOW IN G PERCEP TI O N AT TRIB U TE S :
∙ TIMELE S S ∙ S T Y LI S H ∙ QUALIT Y IF UN SURE , J US T A SK US AT: INF O @ FILO FIN O.CO M +39 02 493 5749
LO GO GU ID ELINE S V 1 .0
∙ RELIAB LE ∙ LUXU RI O U S
— 1.0 LO GO OVERVIE W
LO GO GU ID ELINE S V 1 .0
— 1.1 LO GO LOCKUP
3x
X X 0. 8x
LO GO GU ID ELINE S V 1 .0
— 1. 2 LO GO CLE AR SPACE
E VERYO NE NEED S A LIT TLE P ERSO NAL SPACE A S THE LO GO D O E S . TO EN SURE MA XIMU M IMPAC T AND VI SIB ILIT Y USE AT LE A S T THE MINIM U M O F CLE AR SPACE
1. 5x
ARO UND THE LO GO.
N OTE: ALL SUP P LIED LO GO FILE S ARE SAVED W ITH MINIMU M CLE AR SPACE .
X
1. 5x
1. 5x
LO GO GU ID ELINE S V 1 .0
1. 5x
— 1. 3 LO GOT YPE OVERVIE W
LO GO GU ID ELINE S V 1 .0
— 1.4 LO GOT YPE LOCKUP
X 0. 8x
LO GO GU ID ELINE S V 1 .0
— 1. 5 LO GOT YPE CLE AR SPACE
E VERYO NE NEED S A LIT TLE P ERSO NAL SPACE A S THE LO GOT YP E D O E S . TO ENSURE MA XIMU M IMPAC T AND VI SIB ILIT Y USE AT LE A S T THE MINIM U M O F CLE AR SPACE ARO UND THE LO GOT YP E .
N OTE: ALL SUP P LIED LO GOT YP E FILE S ARE SAVED W ITH MINIM UM CLE AR SPACE .
X
X
0.7x
X
LO GO GU ID ELINE S V 1 .0
X
— 1.6 LOGOMARK OVERVIE W
LO GO GU ID ELINE S V 1 .0
— 1.7 LO GOMARK CLE AR SPACE
E VERYO NE NEED S A LIT TLE P ERSO NAL SPACE A S THE LO GO MARK D O E S . TO EN SURE MA XIMU M IMPAC T AND VI SIB ILIT Y USE AT LE A S T THE MINIM U M O F CLE AR SPACE ARO UND THE LO GO MARK .
X
N OTE: ALL SUP P LIED LO GO MARK FILE S ARE SAVED W ITH MINIM U M CLE AR SPACE .
3x
X
X
LO GO GU ID ELINE S V 1 .0
X
— 1. 8 LO GO INCORREC T USE
CO RREC T AND CO N SI S TENT USE O F THE LO GO E S TAB LI SH AND MAINTAIN THE S TREN G TH O F O U R B R AND.
ALWAYS USE MA S TER ART WO RK W HEN
IN CO RREC T P R O P O RTI O N S
IN CO RREC T U S E O F LOW - RE S O LU TI O N LO G O
D O N OT U S E TH E LO G O IN O U TLINE S
D O N OT A D D FA N C Y EFFEC T S TO TH E LO G O
D O N OT ROTATE TH E LO G O
D O N OT M A NIP U L ATE TH E LO G O
REP RO D U CIN G LO GO D E SI GN INTERNALLY O R E X TERNALLY. THE LO GO SH O U LD NE VER B E RECRE ATED U ND ER ANY CIRCU MS TAN CE S .
THE F O LLOW IN G E X AMP LE S SH OW H OW N OT TO USE THE LO GO.
LO GO GU ID ELINE S V 1 .0
— 2 .0 LO GO COLOURS OVERVIE W
CO LO URS ARE IMP O RTANT TO O U R VI SUAL ID ENTIT Y; CO N SI S TEN C Y I S E S SENTIAL .
O UR CO LO URS ARE SP ECIFIED A S PANTO NE® CO LO U RS AND THE SE CO LO U RS ARE THEREF O RE O U R “ ID E AL CO LO U RS .”
LO GO GU ID ELINE S V 1 .0
— 2 .1 LO GO COLOUR VALUES W H E N TO U S E W H I C H CO LO U R S P EC I F I C ATI O N :
PA NTO N E P REFERRED SP ECIFI C ATI O N F O R P RINTIN G .
CMYK USED F O R PRINTIN G W HEN PANTO NE I S N OT AVAIL AB LE AND F O R D I GITAL PRINTIN G .
RG B A N D H E X USED F O R SCREEN - BA SED AP P LI C ATI O N S .
W H E N TO U S E W H I C H F I LE T Y P E :
A I , E PS , P D F USED F O R P RO FE S SI O NAL P RINTIN G (PANTO NE AND CMYK)
J P G , P N G (RG B) F O R MI CROSO F T O R SIMMIL AR AP P LI C ATI O N S , W EB SITE S AND OTHER ELEC TRO NI C MED IA .
LO GO GU ID ELINE S V 1 .0
DEEP BLUE
GOLD
PANTONE 282C CMYK 100 90 19 68 RGB 4 30 66 HEX 041E42
PA N T O N E 8 7 2 U ( M E TA L L I C) CMYK 38 44 58 0 RGB 176 148 112 HEX B09470 S P E C I A L I T Y: G O L D F O I L
— 3 .0 DESIGN ELEMENTS LO GO
THE C AREF ULLY SELEC TED PART O F THE LO GO USED A S A D ECO R ATIVE ELEMENT TO SUP P O RT THE B R AND ’ S VI SUAL L AN GUAGE .
LO GO GU ID ELINE S V 1 .0
— 3 .1 DESIGN ELEMENTS PAT TERN
THE B R AND PAT TERN CRE ATED TO SUP P O RT THE B R AND ’ S VI SUAL L AN GUAGE .
LO GO GU ID ELINE S V 1 .0
+39 02 493 5749 INFO @FILOFINO.COM W W W. F ILO F IN O.CO M