Logo Guidelines v1.0
Primary Logo _ It’s simple. It’s memorable. Easy to understand. No no glossy reflections, no drop shadows, no fancy effects. Our logo is a bold, simple, graphic statement. Is made up of two elements: the symbol and the logotype. To retain clean and simple look, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best.
Logo Guidelines V1.0
Logo — Spacing _
Logo Guidelines V1.0
3x
0.8x 0.8x
0.3x
0.2x
0.7x
0.4x
y
9.5x
y
9.5x
x
x
x
x
x
z
z
x
x
y
Logo — Construction _
Logo Guidelines V1.0
B symbol proportions (1,618:1) are based on Golden Ratio rule.
1,618 : 1
1,618 : 1
1,618 : 1
1,618 : 1
Logo — Clear Space _ Everyone needs a little personal space so as our logo does. To ensure maximum impact and visibility is recommended to use at least minimum clear space around the logo. Note: All supplied logo files are saved with minimum recomanded clear space.
Logo Guidelines V1.0
Secondary Logo _
Logo Guidelines V1.0
If it’s impossible to use the Primary Logotype for some reason, you have the option of using the Vertical logotype.
x
x
Logo — Clear Space _ Everyone needs a little personal space so as our logo does. To ensure maximum impact and visibility is recommended to use at least minimum clear space around the logo. Note: All supplied logo files are saved with minimum recomanded clear space.
Logo Guidelines V1.0
Logo — Colors _
Logo Guidelines V1.0
HEX: 4C5C6A RGB: 76-92-106 CMYK: 75-50-40-30
HEX: AFCB2A RGB: 175-203-42 CMYK: 45-0-100-0
HEX: 45B772 RGB: 69-183-114 CMYK: 85-0-73-0
Logo — On Color Backgrounds _
Logo Guidelines V1.0