Interview
August 2020
Celebra ng Ten Years Of Passion, Commitment & Perseverance “As it is always said 'Necessity is mother of Inven on' there are some posi ve outcomes of coronavirus crisis. Though these silver linings are thin if compared with the impact of coronavirus, it has somewhere made us do more business with less or limited resources and has forced us to find be er, cheaper, simpler and faster ways to operate our businesses.” Sanyal S. Desai, CEO, Radeecal Communica ons
ES. Please share with us your professional journey. What have been the major milestones and most amazing achievements and moments in your career? Sanyal. I started my career in the Exhibi on Industry in the year 2000 by joining as a Marke ng Director of a reputed and well established exhibi on organising company. With the experience on hand, I and my partner Mr Neeraj Shah founded Radeecal Communica ons in July 2010. Radeecal communica ons has just became a decade old company while I am answering to this ques on. The first major milestone that we hit in my opinion has to be the concept of organising first ever exhibi on from the very scratch – Agri Asia. This was a huge boost to us on both an individual and organisa onal level which filled the team with much more enthusiasm and confidence. All of us at Radeecal Communica ons craved quality more than anything. We knew that achieving the highest levels of quality will inevitably bring success to us. Our team has constantly grown and improved which has helped Radeecal reach out and create a significant mark in as many as 10 major industries. We've gone on to put together 65+ events within a decade and have along the way become associated with DLG, IFW Expo and many more well established and reputed organisa ons both in the country as well
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as across the globe. Radeecal's tremendous growth has pushed me and my partner Neeraj to improve and innovate our vision about how Radeecal communica ons is to be taken forward. Radeecal Communica ons has managed to cross the seas and tap the African markets brimming with poten al especially in the agriculture industry with Agritec Africa. One of our main achievements can said to be organising exhibi on focused solely on the niche subject of Nonwoven Industry in India. Over the years we have associated with the Government of Kenya and Government of Gujarat on number of ini a ves such as Vibrant Gujarat. Standing on the verge of a new decade and with an aim of serving various industry fraterni es in these tough mes by providing a virtual exhibi on pla orm 'I Radeecal'. The experience of the way Radeecal communica ons has grown over the years and the colleagues, clients, and industry patrons I've come across has been truly heart-warming and makes me swell up with pride and happiness. ES. Please share with us your take on this situa on. Sanyal. The world is s ll struggling to understand and adjust to the new situa on due to the coronavirus outbreak. Uncertainty is s ll keeping consumers away from spending and businesses
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