How
ALIGNED ACTION WILL GROW A BUSINESS FASTER THAN BUSYNESS BY NERIDA WEAVER
Can I tell you a secret? When I started my first business (many years ago!) I associated my level of busyness with the success of my business. But as the years passed I came to the realisation that in fact, busyness was the very thing that was stifling the growth of my business. Busyness is a way to avoid the tasks we don’t like or that take us out of our comfort zone. Busyness is a way we can tell ourselves how hard we’re working while still hiding from the actions that would in fact create the biggest personal and business growth. Even today, after nearly 20 years in business I still find I can fall into this pattern! When I catch myself and look at what it is I’m actually avoiding, this is a usually sure indicator of what
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I need to be doing! I also see this pattern play out the same way with the companies I consult with. With so many things needed to be done and as is the case with small business owner, wearing many hats – it’s very easy to get caught up in busyness without actually producing any measurable results. So the big question is what’s the solution to the busyness epidemic? The solution I’ve discovered best works for me and many of my clients is twofold. Firstly, slowing down to speed up. Yes it sounds counter intuitive and it’s particularly difficult for those of us who love to get and get things done and tick off our list!
