Grow.
COMPANY PROFILE
Growth refers to a positive change in size, and maturation, often over a period of time.
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COMPANY PROFILE
Grow.
Grow. LEONE DANIELI Founder January 23, 1987
THE FIVE STAGES OF SMALL BUSINESS GROWTH • Stage I: Existence • Stage II: Survival • Stage III: Success • Stage IV: Take-off • Stage V: Resource Maturity
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We grow up. DESCRIPTION • Product orientation • Companies just manufacture • Goods and offer them the best way • Market orientation • Some consideration on customer • Needs and segmentation arises • Developing different marketing CUSTOMER EXPERIENCE • Two factors some recognition • Importance of an emotionally • Positive experience to customers. • Authenticity • Stage of companies • Products and service emerge • Real soul of brand and connect • Naturally and on long term • Sustainable basis with clients To optimise a customer’s experience, management must also consider peace of mind and relaxation, recognition and escapism, involvement, and hedonics. The overall customer experience must be considered. The development of a positive customer experience is important as it increases the chances of a customer to make continued purchases and develops brand loyalty. (Kim & Yu, 2016). Brand loyalty can turn customers into advocates, resulting in a long term relationship between both parties (Ren, Wang & Lin, 2016). This promotes word-of-mouth and turns the customer into a touchpoint for the brand. Potential customers can develop opinions
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COMPANY PROFILE
Grow.
Start. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley, 2014, p. 1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel, which leads to the digital customer experience. There is a larger significance on the person/people rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook opens up the opportunity for businesses to further their customer experience management. Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015).
Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment is but a few examples that can effect a customer’s experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well informed. With the help of the internet, they are able to easily compare two similar products or services together. Therefore, consumers are looking for unique experiences that can fulfil their intentions and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive advantage over their competition.
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Our People. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world� (Tynan, McKechnie, & Hartley, 2014, p. 1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel, which leads to the digital customer experience. There is a larger significance on the person/people rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook opens up the opportunity for businesses to further their customer experience management. Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015).
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COMPANY PROFILE
Grow.
Vision. As the world becomes more advanced with technology marketing strategies also grow. “Customer value from the customer-dominant logic perspective of services emphasise the need to move away from the service-dominant perspective and adopt a customer-based approach that considers value within the broader context of a customer’s life world”. Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment is but a few examples that can effect a customer’s experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015). Development of a positive customer experience can be difficult as there are many aspects associated with a customer’s experience. The customer service, a brand’s ethical ideals and the shopping environment...
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Management. Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or
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COMPANY PROFILE
Grow.
Gordon Blake
Jonathan Carr
Jake Davidson
Chairman, CEO & Co-Founder
President & Operating Officer
Sr. Managing Director
“Mass Communication is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in Large and diverse audiences in attempts to influence.”
“Mass Communication is the process of rapidly conveying identical information, assertions and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task.”
“Mass Communication involves the use of print and electronic media such as newspapers, magazines, film, radio or TV to communicate the large number of people who are located in various places often scattered all over the country.”
Chairman, CEO and CoFounder of Blackstone. Mr. Schwarzman has been involved in all phases of the firm’s development since its founding in 1985. The firm is a leading global asset manager with $356 billion Assets Under Management (as of June 30, 2016). Mr. Schwarzman is an active philanthropist.
Prior to joining Blackstone Mr. James was Chairman of Global Investment Banking and Private Equity at Credit Suisse First Boston and a member of the Executive Board. Prior to the acquisition of Donaldson, Lufkin & Jenrette by Credit Suisse First Boston in 2000, Mr. James was the Chairman.
Senior Managing Director in the Tactical Opportunities Group. Before joining Blackstone in 2013, Mr. Hirsch was a Managing Director and Head of Credit Structuring at Deutsche Bank where he sourced and structured transactions for a wide range of corporate and institutional clients across multiple.
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History. Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. TIMELINE 2012
10
2014
2016
Revenue - Cash inflows or other
Expenses - Cash outflows or other using-
Cost of Goods Sold (COGS) / Cost of Sales
enhancements of assets (including
up of assets or incurrence of liabilities
- represents the direct costs attributable
accounts receivable) of an entity during a
(including accounts payable) during
to goods produced and sold by a business
period from delivering or producing goods,
a period from delivering or producing
(manufacturing or merchandizing). It
rendering services, or other activities that
goods, rendering services, or carrying out
includes material costs, direct labour, and
constitute the entity’s ongoing major
other activities that constitute the entity’s
overhead costs (as in absorption costing),
operations. It is usually presented
ongoing major operations.
and excludes operating costs
COMPANY PROFILE
Grow.
TIME VALUE OF MONEY
Return of capital (ROC) refers to principal payments back to “capital owners” (shareholders, partners, unitholders) that exceed the growth (net income/taxable income) of a business or investment. It should not be confused with Rate of Return (ROR), which measures a gain or loss on an investment. Basically, it is a return of some or all of the initial investment, which reduces the basis on that investment. The ROC effectively shrinks the firm’s equity in the same way that all distributions do. It is a transfer of value from the company to the owner. In an efficient market, the stock’s price will fall by an amount equal to the distribution.
2018
2020
Selling expenses - represent expenses
Depreciation / Amortization - the charge
needed to sell products (e.g., salaries of
with respect to fixed assets / intangible
sales people, commissions and travel
assets that have been capitalised on the
expenses, advertising, freight, shipping,
balance sheet for a specific (accounting)
depreciation of sales store buildings and
period. It is a systematic and rational
equipment, etc.).
allocation of cost rather than the recognition of market value decrement.
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Company Orientation. In this context, “branding� refers to the main company philosophy A recently proposed alternative view is that services involve a form of rental through which customers can obtain benefits.[4] What customers value and are willing to pay for are desired experiences and solutions. The term, rent, can be used as a general term to describe payment made for use of something or access to skills and expertise, facilities or networks (usually for a defined period of time)
THERE ARE FIVE BROAD CATEGORIES WITHIN THE NON-OWNERSHIP FRAMEWORK Rented goods services: These services enable customers to obtain the temporary right to use a physical good that they prefer not to own (e.g. boats, costumes) Defined space and place rentals: These services obtain use of a defined portion of a larger space.
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COMPANY PROFILE
Grow.
40%
23%
60%
70%
25%
12% 23%
75%
62%
Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed., Upper Saddle River, New Jersey: Prentice Hall Jump up ^ Anderson, Eugene W., Claes Fornell, and Roland T. Rust. “Customer satisfaction, productivity, and profitability: Differences between goods and services.” Marketing science 16.2 (1997): 129-145.
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TYPES OF STUDIES
CASE SELECTION An average, or typical case, is often not the richest in information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. [citation needed] A case selection that is based on representativeness will seldom be able
GENERALIZING CASE A critical case is defined as having strategic importance in relation to the general problem. A critical case allows the following type of generalization: “If it is valid for this case, it is valid for all (or many) cases.” In its negative form, the generalization would run: “If it is not valid for this case, then it is not valid for any
CASE COMPETITION The case study is effective for generalizing using the type of test that Karl Popper called falsification, which forms part of critical reflexivity. Falsification offers one of the most rigorous tests to which a scientific proposition can be subjected: if just one observation does not fit with the proposition it is
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COMPANY PROFILE
Illustrative Case Studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show what a situation is like. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.
CASEBOOK METHOD Illustrative Case Studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show what a situation is like. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.
CUMULATIVE STUDIES Galileo Galilei built his rejection of Aristotle’s law of gravity on a case study selected by information-oriented sampling and not by random sampling. The rejection consisted primarily of a conceptual experiment and later on of a practical one. These experiments, with the benefit of hindsight, are self-evident. Nevertheless, Aristotle’s incorrect view of gravity had dominated scientific inquiry for nearly two thousand years before it was falsified. In his experimental thinking
Grow.
Case Study. A
B
Galileo Galilei built his rejection
A critical case is defined as
of Aristotle’s law of gravity on
having strategic importance in
a case study selected by infor-
relation to the general problem.
mation-oriented sampling and
A critical case allows the follow-
not by random sampling. The
ing type of generalization: “If it is
rejection consisted primarily of a
valid for this case, it is valid for all
conceptual experiment and later
(or many) cases.� In its negative
on of a practical one.
form, the generalization would run
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Research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment.
1
2
Marketing research involves conducting research to sup-
Staying ahead of the consumer is an important part of a
port marketing activities, and the statistical interpretation
marketer’s job. It is important to understand the “market-
of data into information. This information is then used by
ing environment” in order to comprehend the consumers
managers to plan marketing activities, gauge the nature
concerns, motivations and to adjust the product according
of a firm’s marketing environment and obtain information
to the consumers needs. Marketers use the process of mar-
from suppliers. Marketing researchers use statistical meth-
keting environmental scans, which continually acquires in-
ods such as quantitative research, qualitative research
formation on events occurring outside the organization to identify trends, opportunities and threats to a business.
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COMPANY PROFILE
Grow.
3
4
The market environment is a marketing term and refers to
Herd behavior in marketing is used to explain the depen-
factors and forces that affect a firm’s ability to build and
dencies of customers’ mutual behavior. The Economist
maintain successful relationships with customers. Three
reported a recent conference in Rome on the subject of
levels of the environment are: Micro (internal) environment
the simulation of adaptive human behavior.[20] It shared
- forces within the company that affect its ability to serve
mechanisms to increase impulse buying and get people “to
its customers. Meso environment – the industry in which a
buy more by playing on the herd instinct.”
company operates and the industry’s market(s).
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Financial Report. The FY 2012–2020 Financial Report, which includes the University’s audited financial statements
18
No
Item
2010
2015
2020
1.
Agriculture and mining businesses produce
86.520
15.365
58.639
2.
Financial businesses include banks
58.639
58.639
15.365
3.
Information businesses generate profits
95.325
43.520
95.325
4.
Manufacturers produce products, either from raw
15.365
74.523
74.523
5.
Real estate businesses sell, rent, and develop
26.948
58.639
58.639
6.
Retailers and distributors act as middlemen
74.523
95.325
15.365
7.
Service businesses offer intangible
86.520
86.520
95.325
8.
Transportation businesses deliver goods
95.325
58.639
74.523
9.
Information businesses generate profits
74.523
95.325
58.639
10.
Retailers and distributors act as middlemen
15.365
74.523
15.365
143.520
183.520
195.325
COMPANY PROFILE
Grow.
86%
72%
24%
Protection against unforeseen personal events, as well as events in the wider economies
Transference of family wealth across generations (bequests and inheritance)
Effects of tax policies (tax subsidies and/or penalties) on management of personal finances
Staying ahead of the consumer is an important part of a
marketing scan are the demographic forces, socio-cultural
marketer’s job. It is important to understand the “market-
forces, economic forces, regulatory forces, competitive forc-
ing environment” in order to comprehend the consumers
es, and technological forces. Staying ahead of the consumer
concerns, motivations and to adjust the product according
is an important part of a marketer’s job. It is important to
to the consumers needs. Marketers use the process of mar-
understand the “marketing environment” in order to com-
keting environmental scans, which continually acquires in-
prehend the consumers concerns, motivations and to ad-
formation on events occurring outside the organization to
just the product according to the consumers needs.
identify trends, opportunities and threats to a business. The six key elements of a marketing scan are the demographic forces, socio-cultural forces, economic forces, regulatory forces, competitive forces, and technological forces. Staying ahead of the consumer is an important part of a marketer’s job. It is important to understand the “marketing environ-
Transference of family wealth across generations (bequests and inheritance)
ment” in order to comprehend the consumers concerns, motivations and to adjust the product according to the con-
Marketers use the process of marketing environmental
sumers needs.
scans, which continually acquires information on events occurring outside the organization to identify trends, oppor-
Marketers use the process of marketing environmental
tunities and threats to a business. The six key elements of a
scans, which continually acquires information on events oc-
marketing scan are the demographic forces, socio-cultural
curring outside the organization to identify trends, oppor-
forces, economic forces, regulatory forces.
tunities and threats to a business. The six key elements of a
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Services. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment.
SETTINGS
SECURITY
Chemists can use isotope analysis to assist analysts with
A startup is a company designed to grow fast. Being
issues in anthropology, archeology, food chemistry,
newly founded does not in itself make a company a
forensics, geology, and a host of other questions of
startup. Nor is it necessary for a startup to work on
physical science. Analysts can discern the origins
technology, or take venture funding, or have some sort
of natural and man-made isotopes in the study of
of “exit”. The only essential thing is growth. Everything
environmental radioactivity.
else we associate with startups follows from growth.” Graham aobit etur?
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COMPANY PROFILE
Grow.
ANALYSIS
PRICES
Analysis is the process of breaking a complex topic or
The only essential thing is growth. Everything else we
substance into smaller parts in order to gain a better
associate with startups follows from growth.� Graham
understanding of it. The technique has been applied
aobit etur? Quiam sunt audi de rectotat reritia A
in the study of mathematics and logic since before
startup is a company designed to grow fast. A startup is
Aristotle (384–322 B.C.), though analysis as a formal
a company designed to grow fast. Being newly founded
concept is a relatively recent development.
does not in itself make a company a startup.
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Client Statements. Though not technically considered a requirement, many colleges include community service as an unofficial requirement for acceptance. However, some colleges prefer work experience over community service, and some require that their students also continue community service for some specific number of hours to graduate. Some schools also offer unique “community service� courses, awarding credit to students who complete a certain number of community service hours. Some academic honor societies, along with some fraternities and sororities in North America, require community service to join.
One important thing to remember about an income statement is that it represents a period of time like the cash flow statement.
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COMPANY PROFILE
Grow.
ALEXANDRA ANDERSON
ANTHONY BERRY
LILLIAN PARSONS
Central European Free Trade (CEFTA)
Foreign Sales Corporations (FSCs)
Organisation for Economic Co-operation (OECD)
The purpose of requirements
The traceability thus established is
Requirements management involves
management is to ensure that an
used in managing requirements to
communication between the project
organization documents, verifies, and
report back fulfilment of company
team members and stakeholders, and
meets the needs and expectations
and stakeholder interests in terms of
adjustment to requirements changes
of its customers and internal or
compliance, completeness, coverage,
throughout the course of the project.
external stakeholders Requirements
and consistency. Traceabilities also
To prevent one class of requirements
management begins with the analysis
support change management as
from overriding another, constant
and elicitation of the objectives
part of requirements management
communication among members of
and constraints of the organization.
in understanding the impacts of
the development team is critical. For
Requirements management further
changes through requirements
example, in software development for
includes supporting planning
or other related elements (e.g.,
internal applications, the business has
for requirements, integrating
functional impacts through relations
such strong needs that it may ignore
requirements and the organization
to functional architecture), and
user requirements, or believe that in
for working with them (attributes for
facilitating introducing these changes.
creating use cases.
requirements).
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