Fashion - magazine template

JULY 2020. NO 1

FASHION MAGAZINE INDESIGN LAYOUT

CONTENTS

CLOTHING FASHIONS

MINIMALIST FASHION SOCIAL MEDIA

FASHION INDUSTRY

ECONOMICAL

FASHION TREND

CIRCULAR ECONOMY PERSPECTIVE

INFLUENCES

CHINA’S DOMESTIC

INTELLECTUAL

TECHNOLOGY

CONSUMER’S NEEDS

POLITICAL ACTIVISM

SOCIAL INFLUENCES

PUBLIC RELATIONS

FURTHER READING

ANTHROPOLOGICAL

Contents 06 SABATON SABLE SABOT (SHOE) 15 SABRETACHE SACK-BACK GOWN 23 SADDLE SHOE 38 SAEKDONGOT 45 JACKET SAFARI SUIT 56 SAGGING (FASHION) 68 SAGUM SAGYUSAM SAILCLOTH SAILOR 78 CAP SAILOR SUIT SAKKOS 79 SALAKO SALAKOT 82 SALLET SALTWATER SANDALS 88 SAM BROWNE BELT SAMBALPURI 93 SAREE SAMITE SAMPOT SAMPOT 102 SAMLOY SAMUE SANBENITO SANDAL SANFORIZATION 109 SANGU (ARMOUR) SANS-CULOTTES SANTA 125 SUIT SARAFAN SARAN (PLASTIC) 139 SARI SARONG SARPECH SASH SATCHEL (BAG) 145 SATEEN SATIN SATIN 158 WEAVE SATLADA SAUNA

PUBLISHER PO BOX 16122 COLLINS STREET WEST VICTORIA 8007 AUSTRALIA EDITOR +458 256 954 218 EDITOR@TRAVEL-MGZ.COM SENIOR ART EDITOR +256 256 954 218 ARTEDITOR@TRAVEL-MGZ.COM ADVERTISING +859 256 954 218 ADV@TRAVEL-MGZ.COM BRAND MANAGER +111 9 256 954 218 BRAND@TRAVEL-MGZ.COM MANAGING DIRECTOR ALEXANDRA ANDERSON +582 9 256 954 218 ALEX@TRAVEL-MGZ.COM COMMERCIAL DIRECTOR KEVIN BROWN +695 9 256 954 218 KEVIN@TRAVEL-MGZ.COM DIGITAL DIRECTOR JONATHAN GRAY +8520 9 256 954 218 GRAY@TRAVEL-MGZ.COM MANAGING DIRECTOR ALEXANDRA ANDERSON +582 9 256 954 218 ALEX@TRAVEL-MGZ.COM COMMERCIAL DIRECTOR KEVIN BROWN +695 9 256 954 218 KEVIN@TRAVEL-MGZ.COM DIGITAL DIRECTOR JONATHAN GRAY +8520 9 256 954 218 GRAY@TRAVEL-MGZ.COM MANAGING DIRECTOR ALEXANDRA ANDERSON +582 9 256 954 218 ALEX@TRAVEL-MGZ.COM COMMERCIAL DIRECTOR KEVIN BROWN +695 9 256 954 218 KEVIN@TRAVEL-MGZ.COM DIGITAL DIRECTOR JONATHAN GRAY +8520 9 256 954 218 GRAY@TRAVEL-MGZ.COM MANAGING DIRECTOR ALEXANDRA ANDERSON +582 9 256 954 218 ALEX@TRAVEL-MGZ.COM

Hello Boris Henderson

EDITOR-IN-CHIEF

In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes.

Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the tech-

nology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research.

Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[44] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear.

FASHION MAGAZINE INDESIGN LAYOUT

4

Minimalist fashion WORDS: Alison Anderson PHOTO: Christopher Ball

This year’s list features a mix of rejuvenated classics, up-and-coming places making a bid for our attention, and a few out-of-the-way spots that just make us want to book a ticket, throw some stuff in a bag and go. Welcome to Planet’s best places in Europe for 2015.

FASHION

In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes.

Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs

said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research.

Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[44] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photoS.

FASHION MAGAZINE INDESIGN LAYOUT

5

FASHION

VARIOUS FORMS OF ADVERTISING AND PROMOTION

6

FASHION MAGAZINE INDESIGN LAYOUT

WORDS: Alison Anderson PHOTO: Christopher Ball

MEN’S FASHION

FASHION

Clothing, Trainers & Sportswear In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold.

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[44] Observation can really help a company gain insight on what a consumer truly wants.

FASHION MAGAZINE INDESIGN LAYOUT

7

FASHION

GET YOUR HANDS ON THE LATEST MEN’S FASHIONS INCLUDING CLOTHING, TRAINERS AND SPORTSWEAR

8

FASHION MAGAZINE INDESIGN LAYOUT

FASHION NEWS

FASHION

THESE SUMMER TRENDS ARE SO GOOD, THEY’RE STICKING AROUND FOR AWHILE

FASHION MAGAZINE INDESIGN LAYOUT

9

WORDS: Alison Anderson PHOTO: Christopher Ball

In fashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

GOOD BOOMERANG CLOTHES ARE RUFFLES, BLOUSON SLEEVES, MAJOR VOLUME, THIGH SLITS

FASHION

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

WHETHER YOU PREFER TO BARE YOUR MIDRIFF IN THE TRACEY, A STYLE WITH CONTRAST FRILLS ALONG THE EDGES, OR KEEP THINGS TIGHT IN ONE

FASHION

10

FASHION MAGAZINE INDESIGN LAYOUT

WORDS: Alison Anderson PHOTO: Christopher Ball

HOW TO STYLE THE CLOTHES YOU ALREADY HAVE First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

FASHION MAGAZINE INDESIGN LAYOUT

11

THAT’S WHY THE BLOGGERS AND INFLUENCERS ON YOUR INSTAGRAM FEED ARE GOING CRAZY OVER PANDORA SYKES’S BUT WORK THESE DETAILS INTO A SWIMSUIT, AND THE RESULT IS AN INSTANT MUST HAVE WE WANT TO WEAR NOW

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions.

FASHION

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

FASHION MAGAZINE INDESIGN LAYOUT

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35 Outfits That Include Your Button-Down — But Definitely Aren’t Basic First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

WORDS: Alison Anderson PHOTO: Christopher Ball

FASHION

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other

information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[44] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.

FASHION MAGAZINE INDESIGN LAYOUT

13

GET YOUR HANDS ON THE LATEST MEN’S FASHIONS INCLUDING CLOTHING, TRAINERS AND SPORTSWEAR

FASHION

FASHION MAGAZINE INDESIGN LAYOUT

14 Challenge Accepted: I Took On the Off-DutyModel Look — and Loved It First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

WORDS: Alison Anderson PHOTO: Christopher Ball

FASHION

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking

RUCHED BODYSUITS, BANDEAU TOPS, AND RUFFLED SKIRTS ARE WHAT WE WORE TO BALLET CLASS

FASHION MAGAZINE INDESIGN LAYOUT

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FASHION

FASHION MAGAZINE INDESIGN LAYOUT

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25 Brides Who Went Modest on Their Wedding Day — and Completely Took Our Breath Away First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

FASHION

WORDS: Alison Anderson PHOTO: Christopher Ball

READ ON TO SEE ALL THE PIECES WORTH INVESTING IN, NOT ONLY BECAUSE THEY’LL MAKE YOUR WARDROBE MORE FUN, BUT BECAUSE THEY’LL GET A TON OF WEAR

FASHION MAGAZINE INDESIGN LAYOUT

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen

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entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the.

FASHION

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

18

FASHION MAGAZINE INDESIGN LAYOUT

WORDS: Alison Anderson PHOTO: Christopher Ball

FASHION

You’ll Feel Major Fashion Without This Swimsuit in Your Drawer

FASHION MAGAZINE INDESIGN LAYOUT

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology

19

and try to figure out where you are going to sell it”.The best way to understand the consumers’ needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[44] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.

Benefits of primary research is specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[44] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. In fashion trends and forecasting

RIGHT NOW, FASHION GIRLS ARE WILD FOR STATEMENT PIECES THAT SPEAK TO THEIR INDIVIDUALITY, WHETHER IT’S A CUSTOMIZED COAT OR FURRY SLIDES IN A FAVORITE COLORWAY

First, it is important to note the difference between a consumer’s needs and a consumer’s wants.

A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

FASHION

FASHION MAGAZINE INDESIGN LAYOUT

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The 10 Most Wearable Trends For Fall 2019 First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

WORDS: Alison Anderson PHOTO: Christopher Ball

FASHION

OTHERS WE WARM UP TO, THOUGH WE MIGHT HAVE BEEN SKEPTICAL AT FIRST

BUT THE 10 STYLES BELOW WENT VIRAL THIS SEASON BECAUSE WE FELL IN LOVE WITH THEM INSTANTLY

FASHION MAGAZINE INDESIGN LAYOUT GET YOUR HANDS ON THE LATEST MEN’S FASHIONS INCLUDING CLOTHING, TRAINERS AND SPORTSWEAR In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

21

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or

WE’VE GOT A FEELING THE LOOKS BELOW WILL INSPIRE YOUR OUTFIT CHOICES FOR AWHILE

FASHION

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WORDS: Alison Anderson PHOTO: Christopher Ball

FASHION

You’ll Love What Bella Hadid Thinks About When She’s Walking Down the Runway First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not

FASHION MAGAZINE INDESIGN LAYOUT

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SOME TRENDS COME AND GO BEFORE WE CAN EVEN GIVE THEM A TRY

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

FASHION

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or

JULY 2020. NO 1

FASHION MAGAZINE INDESIGN LAYOUT