Imperial Red Company
NEWSLETTER Monday 16 December 2017
Trends and obstacles
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tartup is a company designed to grow aut repuda simus dolene id que coriores solorro fast. Being newly founded does not restrum nobist doloreped untia sunt quas aci in itself make a company a startup. di cum et volessit ma quae nobit ipienestor Nor is it necessary for a startup to work on sendam fuga. Con cone volupitibus ent acearcid technology, or take venture funding, or have et descia quas corempos etur? Quiam sunt audi some sort of “exit”. The only essential de rectotat reritia A startup is a company thing is growth. Everything else we designed to grow fast. associate with startups follows from Being newly founded does not in growth.” Graham added that an itself make a company a startup. entrepreneur starting a startup Nor is it necessary for a startup is committing to solve a harder to work on technology, or take SMALL type of problem than ordinary venture funding, or have some BUSINESS businesses do. “You’re committing sort of “exit”. The only essential IDEAS to search for one of the rare ideas thing is growth. Everything else that generates rapid growth.” we associate with startups follows from growth.” Graham added that an Uoptas doluptur, quiatur abore, aperiti nobis entrepreneur starting a startup is committing molore cus id estenihit et quat hiliquas volorro to solve a harder type of problem than ordinary quo dolentior sequid qui venditionsed ex businesses do. “You’re committing to search eicimaio expe nim quatium re int od que volore for one of the rare ideas that generates rapid rectatqui dolum di solorempor re voles sequas growth.” GaItatus.
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NUMBERS
73,2%
STARTUP IS A COMPANY DESIGNED TO GROW FAST
21,6%
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BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP
45,8%
BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP
Imperial Red Company
Monday 16 December 2017
CONTENTS
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BUSINESS
ONLINE TRENDS
The street was built in the 1680s by Sir George Downing on the site of a mansion, Hampden House.
Over the past year alone we have seen radical changes in everything from online advertising to website design. What digital marketing trends...
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EVOLUTION OF STARTUP INVESTING 2
START
NEWSLETTER
designed to grow fast
By Oliver Ferguson Photography by Hannah Jackson
Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth.
In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that
BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP
an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”
K A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only 3
essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates. In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.
V A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe.
INVEST
Imperial Red Company
EVOLUTION OF STARTUP INVESTING In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga.
S
By Oliver Ferguson Photography by Hannah Jackson
Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” d Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to help pulling the boots on. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates. 4
73,2%
STARTUP IS A COMPANY DESIGNED TO GROW FAST
21,6%
BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP
45,8%
BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology.
PROCESS
NEWSLETTER
Self-starting process to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”
STARTUP INVESTING IS THE ACTION OF MAKING AN INVESTMENT IN AN EARLYSTAGE COMPANY
Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to help pulling the boots on.
$956
01 STARTUP
A startup newly founded does not in itself make a company a startup.
02 COMPANY
You’re committing to search for one of the rare ideas that generates rapid growth.
03 DESIGNED
Colore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio.
04 GROW FAST
Dexpe nim quatium re int od que volore rectatqui dolum di solorempor re voles. In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing
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A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates. In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.
@ interview
TALK
Imperial Red Company
ANTHONY ANDERSON work on technology entrepreneur starting not ordinary businesses
A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”
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TALK
NEWSLETTER
FEEL RIGHT AT HOME
By Lillian Parsons Photography by Warren Sanderson
In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve
a harder type of problem than ordinary search for one of the rare ideas that businesses do. “You’re committing to generates rapid growth.” Tall boots may search for one of the rare ideas that have a tab, loop or handle at the top generates rapid growth.” molore cus id known as a bootstrap, allowing one to estenihit et quat hiliquas volorro quo use fingers or a boot hook tool to help dolentior sequid qui venditionsed ex pulling the boots on. eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re A startup newly founded does not in voles sequas aut repuda simus dolene itself make a company a startup. Nor id que coriores solorro restrum is it necessary for a startup nobist doloreped untia to work on technology, or sunt quas aci di cum take venture funding, et volessit ma quae or have some sort nobit ipienestor of “exit”. The sendam fuga. Con only essential cone volupitibus thing is growth. ent acearcid et Everything else In a 1960 study, Douglas McGregor descia quas we associate stressed that punishments and corempos with startups rewards for uniformity in the etur? A startup follows from workplace are not necessary, is a company growth.” Graham because some people are born designed to added that an with the motivation to work without grow fast. Being entrepreneur incentives. This removal of stressors newly founded starting a startup allows the workers and does not in itself is committing to make a company solve a harder type of a startup. Nor is it problem than ordinary necessary for a startup to businesses do. “You’re work on technology, or take committing to search for one of venture funding, or have some sort the rare ideas that generates. In general of “exit”. The only essential thing is parlance, bootstrapping usually refers to growth. Everything else we associate a self-starting process that is supposed with startups follows from growth.” to proceed without external input. In Graham added that an entrepreneur computer technology the term (usually starting a startup is committing to solve shortened to booting) usually refers to a harder type of problem than ordinary the process of loading the basic software businesses do. “You’re committing to into the memory of a computer
230,173
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Imperial Red Company
BASIC
basic software into the memory In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do.
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IN GENERAL PARLANCE bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers
In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after
power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding
e “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting
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ENTREPRENEUR STARTING A STARTUP IS COMMITTING 1
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In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which
will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that
an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int
od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast.
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