NOIRMAGAZINE noirmag.com
ISSUE #1, SPRING 2020.
5 FAVOURITE FROM PARIS FASHION WEEK SPRING 2020
EDITORS’ PICKS
6 OF THE BEST SPRING 2020 LOOKS, AS VOTED BY US
TOP SPRING 2020 TRENDS
186 RUNWAY AND STREET STYLE PHOTOS OF FASHION 10 BIGGEST MOMENTS
NOIRMAG
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SPRING 2020
EDITORIAL
WRITE
Abigail Anderson PHOTO
Charles Cameron
F
ashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a com-
pany better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions.
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NOIRMAG
STYLE
1 2 FASHION
12 FASHION BLOG
31 WOOL CREATIVE
18 STREET STYLE
36 PARIS WEEK
3
MINIMAL
38 SHOES 41 POLITICAL ACTIVISM
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SPRING 2020
CONTENT
4
MODERN
42 MODERN LIFE 58 FASHION BLOG
BLACK
5 6 MAGAZINE
52 CONSUMER’S NEEDS
72 CLOTHING FASHIONS
68 ANTHROPOLOGICAL
88 MINIMALIST FASHION
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NOIRMAG
STYLE
FASHION
12 Amelia Bailey
22 Gabrielle Buckland
Bio: Look, so remind me. Its a woman out you were doing well go ride the pure strength of god, so that the love of discrimination: the love of will?
Bio: Good news! Look, well, for the brig. Whoa a report on tv with some kind of me. As though! Now that means a real live in here.
MINIMAL 46 Stephanie Hughes Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here
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SPRING 2020
CONTRIBUTORS
MODERN 38 Jasmine Campbell Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here
BLACK
MAGAZINE
54 Wanda Hunter
68 Yvonne Jackson
Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here
Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here
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7
NOIRMAG
WRITE
Alexandra Young PHOTO
Alison Wright
8
SPRING 2020
COLUMNIST
A Life In Hair I
n fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional
reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is
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a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just
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NOIRMAG
Spring Summer 2020 Beauty Trends WRITE
Bella Rutherford PHOTO
Connor Terry
10
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the
SPRING 2020
prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. [42] For example, a woman who is pregnant could be looking for diapers, baby strollers
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
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NOIRMAG
Who Is Favourite Model? In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’
WRITE
Bernadette Scott PHOTO
Christian Thomson
needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
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SPRING 2020
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
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NOIRMAG
BLACK & WHITE WOLRD WRITE
Carolyn Simpson PHOTO
Brandon Sharp
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into con-
14
sideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
SPRING 2020
FASHION
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
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A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the
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NOIRMAG
The New Male Model WRITE
Jasmine Pullman PHOTO
Kimberly Payne 16
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
SPRING 2020
A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s
MALE STYLE
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future
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Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
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NOIRMAG
Invitation To Dance
WRITE
Gordon Parr PHOTO
Jonathan Paige
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important fac-
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SPRING 2020
tor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends
FEMALE STYLE
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure
they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer
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NOIRMAG Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
Skin Is In: Taylor’s Look In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An import-
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SPRING 2020
ant factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its
MINIMAL consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
WRITE
Keith Anderson PHOTO
Joanne Cameron
IN FASHION TRENDS AND FORECASTING, CONSUMER IS KING. WHAT DOES A CONSUMER REALLY WANT? profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change
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NOIRMAG
WRITE
Harry Oliver PHOTO
Heather Springer
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
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SPRING 2020
SEASONS
Spring / Summer 2020
Beauty Trends
A
person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.
forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and
A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’
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NOIRMAG WRITE
Emma Tucker
Three Secrets About Angels
PHOTO
Piers Russell
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’
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SPRING 2020
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
www.noirmag.com
25
NOIRMAG
WRITE
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
Liam Roberts PHOTO
Felicity Ross
A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited.
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SPRING 2020
MALE BEAUTY
Just
BEAUTIFUL
Man
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NOIRMAG
The New Role Model In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An import-
ant factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland
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SPRING 2020
NEWS
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland
consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
WRITE
Nicola Paterson
Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income
PHOTO
Frank Morgan www.noirmag.com
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NOIRMAG
Why Black Wants Your Criticism In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service,
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SPRING 2020
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor:
SHOPPING that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to
start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.
WRITE
Michelle McDonald PHOTO
Edward Marshall
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NOIRMAG
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor
WRITE
Eric McGrath PHOTO
Ian
Fashion’s Night Out In Pictures 32
SPRING 2020
SUMMER 2020
In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when
thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited.
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NOIRMAG
View From The Front Row: LONDON In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.
WRITE
Lillian Metcalfe PHOTO
Andrew Mathis
A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want?
Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for
Model wears nylon coat, £735. Nylon anorak, £360. Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor: John Doe. Photographer: Mario
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SPRING 2020
Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor:
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NOIRMAGAZINE www.noirmag.com
ISSUE #1, SPRING 2020.
OUR 5 FAVOURITE LOOKS FROM PARIS FASHION WEEK SPRING 2020
EDITORS’ PICKS: 6 OF THE BEST SPRING 2020 LOOKS, AS VOTED BY US
TOP SPRING 2020 TRENDS
186 RUNWAY AND STREET STYLE PHOTOS OF FASHION 10 BIGGEST MOMENTS