Noire Magazine

NOIRMAGAZINE noirmag.com

ISSUE #1, SPRING 2020.

5 FAVOURITE FROM PARIS FASHION WEEK SPRING 2020

EDITORS’ PICKS

6 OF THE BEST SPRING 2020 LOOKS, AS VOTED BY US

TOP SPRING 2020 TRENDS

186 RUNWAY AND STREET STYLE PHOTOS OF FASHION 10 BIGGEST MOMENTS

NOIRMAG

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SPRING 2020

EDITORIAL

WRITE

Abigail Anderson PHOTO

Charles Cameron

F

ashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profession can help a com-

pany better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions.

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NOIRMAG

STYLE

1 2 FASHION

12 FASHION BLOG

31 WOOL CREATIVE

18 STREET STYLE

36 PARIS WEEK

3

MINIMAL

38 SHOES 41 POLITICAL ACTIVISM

4

SPRING 2020

CONTENT

4

MODERN

42 MODERN LIFE 58 FASHION BLOG

BLACK

5 6 MAGAZINE

52 CONSUMER’S NEEDS

72 CLOTHING FASHIONS

68 ANTHROPOLOGICAL

88 MINIMALIST FASHION

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NOIRMAG

STYLE

FASHION

12 Amelia Bailey

22 Gabrielle Buckland

Bio: Look, so remind me. Its a woman out you were doing well go ride the pure strength of god, so that the love of discrimination: the love of will?

Bio: Good news! Look, well, for the brig.

Whoa a report on tv with some kind of me.

As though! Now that means a real live in here.

MINIMAL 46 Stephanie Hughes Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here

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SPRING 2020

CONTRIBUTORS

MODERN 38 Jasmine Campbell Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here

BLACK

MAGAZINE

54 Wanda Hunter

68 Yvonne Jackson

Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here

Bio: Ok, for the brig. I guess because my parents keep telling me to, for the love of cheesy new years costume? Now fry, and that comes in your bed in here

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7

NOIRMAG

WRITE

Alexandra Young PHOTO

Alison Wright

8

SPRING 2020

COLUMNIST

A Life In Hair I

n fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional

reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited.

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is

www.noirmag.com

a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants.

A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just

9

NOIRMAG

Spring Summer 2020 Beauty Trends WRITE

Bella Rutherford PHOTO

Connor Terry

10

In fashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants.

A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the

SPRING 2020

prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.

[42] For example, a woman who is pregnant could be looking for diapers, baby strollers

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

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11

NOIRMAG

Who Is Favourite Model?

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’

WRITE

Bernadette Scott PHOTO

Christian Thomson

needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

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SPRING 2020

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

www.noirmag.com

13

NOIRMAG

BLACK & WHITE WOLRD WRITE

Carolyn Simpson PHOTO

Brandon Sharp

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold.

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into con-

14

sideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

SPRING 2020

FASHION

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold.

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

www.noirmag.com

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the

15

NOIRMAG

The New Male Model WRITE

Jasmine Pullman PHOTO

Kimberly Payne 16

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

SPRING 2020

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s

MALE STYLE

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want.

Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future

www.noirmag.com

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

17

NOIRMAG

Invitation To Dance

WRITE

Gordon Parr PHOTO

Jonathan Paige

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. A person’s needs change frequently, which is why fashion trends even exist. An important fac-

18

SPRING 2020

tor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends

FEMALE STYLE

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure

they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer

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19

NOIRMAG Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

Skin Is In: Taylor’s Look In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An import-

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SPRING 2020

ant factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its

MINIMAL consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

WRITE

Keith Anderson PHOTO

Joanne Cameron

IN FASHION TRENDS AND FORECASTING, CONSUMER IS KING. WHAT DOES A CONSUMER REALLY WANT? profes In fashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change

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21

NOIRMAG

WRITE

Harry Oliver PHOTO

Heather Springer

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

22

SPRING 2020

SEASONS

Spring / Summer 2020

Beauty Trends

A

person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes.

Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’

www.noirmag.com

23

NOIRMAG WRITE

Emma Tucker

Three Secrets About Angels

PHOTO

Piers Russell

In fashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’

24

SPRING 2020

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

www.noirmag.com

25

NOIRMAG

WRITE

In fashion trends and forecasting, consumer is king.

What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

Liam Roberts PHOTO

Felicity Ross

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited.

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SPRING 2020

MALE BEAUTY

Just

BEAUTIFUL

Man

www.noirmag.com

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NOIRMAG

The New Role Model In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An import-

ant factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland

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SPRING 2020

NEWS

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460. Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland

consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes.

Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants.

A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

WRITE

Nicola Paterson

Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income

PHOTO

Frank Morgan www.noirmag.com

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NOIRMAG

Why Black Wants Your Criticism In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold.

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service,

30

SPRING 2020

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor:

SHOPPING that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know its customers’ needs before developing solutions. Steve Jobs said, “You’ve got to

start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason.

A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer.

WRITE

Michelle McDonald PHOTO

Edward Marshall

www.noirmag.com

31

NOIRMAG

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor

WRITE

Eric McGrath PHOTO

Ian

Fashion’s Night Out In Pictures 32

SPRING 2020

SUMMER 2020

In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when

thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants.

A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited.

www.noirmag.com

33

NOIRMAG

View From The Front Row: LONDON In fashion trends and forecasting, consumer is king. What does a consumer really want? Understanding the consumer is a vital part of the fashion world, without them products cannot be sold.

First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs.

WRITE

Lillian Metcalfe PHOTO

Andrew Mathis

A person’s needs change frequently, which is why fashion trends even exist.

An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profes In fashion trends and forecasting, consumer is king. What does a consumer really want?

Understanding the consumer is a vital part of the fashion world, without them products cannot be sold. First, it is important to note the difference between a consumer’s needs and a consumer’s wants. A need of a consumer is a desire to obtain a product or service, that is either for an emotional or functional reason. A ‘want’ differs from a consumer’s ‘need’ by the consumer’s desire to have a product or service that is not necessary, the consumer just wishes they had it.[41] The success of a fashion company and the prediction of future trends is dependent on addressing its consumers’ needs. Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.[42] For example, a woman who is pregnant could be looking for

Model wears nylon coat, £735. Nylon anorak, £360.

Hand-knitted cashmere/ wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor: John Doe. Photographer: Mario

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SPRING 2020

Model wears nylon coat, £735. Nylon anorak, £360. Handknitted cashmere/wool tank, £1,100. Quilted nylon miniskirt, £460.

Leather shoes, £515. All Wiu Wiu. Make-up: Joe Garland. Hair: Jane Doe. Fashion editor:

www.noirmag.com

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NOIRMAGAZINE www.noirmag.com

ISSUE #1, SPRING 2020.

OUR 5 FAVOURITE LOOKS FROM PARIS FASHION WEEK SPRING 2020

EDITORS’ PICKS: 6 OF THE BEST SPRING 2020 LOOKS, AS VOTED BY US

TOP SPRING 2020 TRENDS

186 RUNWAY AND STREET STYLE PHOTOS OF FASHION 10 BIGGEST MOMENTS