Coquet Cottages - Joining Our Portfolio

AnIntro

Our ethos and reputation have remained strong for nearly 25 years and we continue to enjoy bringing high quality, luxurious accommodation to a selective clientele - those who seek to indulge in the very best properties in the most enviable locations throughout Northumberland.

We thrive on working with likeminded homeowners who share our passions and desires to provide a luxurious experience to every guest who has chosen to explore Northumberland, all whilst staying in a ‘Coquet’

cottage. This synergy continues to impress our customers who we see returning year after year, and provides every owner with an excellent return on investment. This comes complete with unlimited support and guidance from us, 7 days a week.

We’re seeking more properties to join our exclusive collection; from new properties starting their letting journey to current holiday homes not fulfilling their potential. If you would like to start your journey with us, please get in touch, we’d love to hear from you.

As Northumberland’s leading independent self-catering agency, we pride ourselves deeply on the quality of our portfolio; a hand-picked selection of beautiful homes around the county.

Ethos and HistoryOur

Established in 1997, Coquet Cottages began with just one small holiday cottage in Warkworth Village, with a vision to provide luxurious, dog-friendly accommodation in a beautiful location, where the choice was limited and standards were quite basic.

Fast forward 25 years and we now have a portfolio consisting of over 140 stunning properties, all of which have been hand picked by our dedicated client team and consistently achieve 4-5 star accreditations from Visit England. In 2019, we opened a beautiful shop in the village square of Warkworth, which has enabled us to have a stronger high-street presence and allows passing visitors and current guests to pop

in and put a face to a name. Having so much hands-on experience with our own holiday homes gives us a unique approach to the culture of luxury holiday letting, allowing us to pass the benefit of our experience onto each of our owners.

Part of our onboarding process includes coaching new owners on maximising the potential of their holiday home, and we continue to encourage owners to consistently maintain and continuously improve standards. Both aspects are essential in such a competitive yet rewarding market. This knowledge, guidance and support is invaluable to both new and current owners in every stage of their journey with us.

Over the years we have enjoyed expanding our portfolio up the coast and further inland as we showcase the beautiful locations around Northumberland – some of which still remain undiscovered. Now established as the most exclusive holiday letting agency in Northumberland, we are proud of the fact that we remain both privately-owned and family-run too.

Our industry is fast paced and ever-changing, and we continue to look ahead with a proactive approach to everything we do. The last 25 years have seen

us grow tremendously yet healthily, whilst still retaining the same personal approach to all aspect of our practices. We continue to enjoy seeing the most beautiful homes in Northumberland reach their full potential, as they contribute to the growing tourism market in our area. We hope we’re able to help you in your future, to obtain and maintain a successful business in a thriving area.

“The last 25 years have seen us grow tremendously yet healthily, whilst still retaining the same personal approach to all aspects of our practices.”

Why

choose us?

It’s simple. We have an excellent reputation in Northumberland for outstanding customer service, among both guests and owners.

Coquet Cottages has the highest proportion of Visit England Gold Award-winning properties of any agency in the UK, and over the years we have received multiple awards for our excellent standard of accommodation and first class service.

Our team will get to know your property inside and out, allowing us to identify its strengths and USP’s. This is invaluable when speaking to a guest looking for something specific, and gives our team the ability to provide a bespoke service to find the perfect accommodation for each customer.

We are widely known around Northumberland for being the most exclusive holiday letting agency, with a minimum entry requirement of 4 stars by Visit England. We manage the grading process and we’re able to advise and guide on how to reach and exceed the minimum level if we feel your property has potential.

Our exceptional customer service, combined with the high standard of accommodation our owners provide, creates overall an excellent level of service to our customers from start to end, enabling us to command higher rental rates.

We use dynamic pricing and revenue management techniques to focus on achieving the maximum return for your investment. High occupancy rates won’t

create maximum income without effective revenue management. Our dynamic pricing system ensures your property achieves the most competitive rates possible, maximising on demand throughout the year.

Our clientele recognise luxury and quality, therefore our property yields are much more competitive without the pressure of operating on 100% occupancy. This is much better suited to the luxury property market, reducing wear on the property and creating a little more opportunity to enjoy the property yourself without impacting on the income achieved.

We offer unlimited support and guidance intensely during our onboarding journey and also throughout your entire relationship with us. It’s in our best interests to ensure you are providing the best standard of accommodation possible.

During your relationship with us, we will provide constructive feedback to encourage you to improve standards and keep aware of the ever-changing trends and expectations in the self-catering market.

Coquet in numbers

GOLD AWARDS

As an agency, we have the highest concentration of gold award winning properties in our portfolio

RENTAL RATES

RETURNING CUSTOMERS

An average of

48%

of our customer base each year have stayed with us before, as a result of building strong relationships with our guests

30%

We achieve up to higher rents per week than the average agent in our area

GROSS RETURN

Average highest and lowest weekly rental price

£1844-£829

Our most popular booking source is recommendation

96% 99.3% 5 star reviews and

4 and 5 star reviews on TripAdvisor*

(*from 1182 total reviews as at August 2021)

testimonials Owner

accolades and

both in helping to start up my business and throughout this difficult last year. Their expertise, ongoing support and information has ensured that I have complied with all the statutory requirements resulting from the pandemic but also benefited from government grants and high levels of bookings when allowed. I would definitely recommend them to others.”

in Northumberland, they guided us in terms of the quality of furnishings and fittings we should aim for, have promoted the property well, and have always provided timely advice, not least during the recent pandemic. Thanks to Coquet our bookings have exceeded our expectations not just in the peak season, but throughout the year. Staff are always friendly, quick to respond and willing to help. We wouldn’t think of letting through anyone else.”

I particularly like the quality of their website graphics and the video walk through feature. All backed up by friendly office staff, who have great local knowledge of the coast for guests to tap into.”

“Having stayed in a property managed by Coquet when we were looking to buy somewhere, they were a natural choice to offer us advice. They are experts

Owner of Farne View

“I am enormously grateful for the very personal service I have received from Coquet Cottages,

Owner of Piggyback Cottage

“Having first looked at other providers I chose Coquet Cottages as they were local, very professional, and helpful in setting up my first holiday rental.

Owner of Cowslip Barn

line Time

Every letting journey is different, which is why we adapt our process to suit you and your timescales. However, we recognise that you’ll be looking to us for support and guidance on your journey, which is why we have a flexible structure throughout our onboarding process.

1 2 3 4 5

First contact

Get in touch with our client team for an informal chat about your property - or your soon-to-be property. We’ll discuss how we work and find out more about what you’re looking for.

Lets meet

If we feel the property is suitable or has the potential to join our portfolio, we’ll arrange a date and time to meet, ideally on site. We like to keep it informal, so we’ll have a tour around the property (in whatever state it’s in, fully finished or just off the starting-block!) and offer some advice on areas to pay attention to, to help you provide the best possible standard of accommodation. We’ll also provide an idea of the potential yield you can achieve, and discuss a little more about what we can offer you.

Joining us

Following our meeting, we’ll arrange the contractual elements and then begin the onboarding process. We’ll need a date from you when you’re happy to open from - which we’ll guide you on. We’ll keep you on track when it comes to preparing for the photo shoot, let you know of any further information we require from you, and overall what you need to provide in your holiday home.

Final stages

Relax!

You’ve done it! Furnishing and equipping a holiday home is a huge achievement and the effort is often underestimated. Pop the bubbly tonight, as your new venture has just begun.

What’s

included?

As an overview, our service to you includes:

• Unlimited support and guidance throughout your relationship with us, from our 25 years experience of holiday letting.

• New for 2022: a downloadable owners guidebook to hold on your mobile or tablet, containing all the information you need to establish your holiday property. It’s an ongoing information resource for the best places to buy supplies, hints and tips to enhance your guests’ experience and updates on any changes affecting our industry, all at your finger tips.

• A full professional photo shoot for your property.

• A 3D virtual tour, ‘dollhouse’ interactive floor plan and regular floor plan.

• A guest information pack full of everything a guest needs to know when staying at your property, personalised to your property.

• A personalised Guidebook app for your property, containing essential information about your property, local information about the area, offers and recommendations. All guests can have everything at their fingertips from the point of booking until the end of their holiday, enhancing the customer experience from the very beginning.

• A selection of high-quality Coquet-branded items such as beautiful visitor’s books, pens, keyrings, our own Escape magazines and other premium items are available to enhance your guests’ stay.

• Accessibility statement.

Howmuch?

As a local, independent agency with years of hands on experience, the service you will receive will be tailored to you and your property. Here is a guide to our costs:

Joining fee: £245 + VAT

Whilst the photo shoot is complimentary when you first join us, the joining fee covers the fresh props for staging, our staff time in managing the shoot, as well as the 3D virtual tour, dollhouse floor plan, regular floor plan, owner Guidebook and personalised guest Guidebook app for your property for guests to download prior to their stay. Unlimited consultation and support thorough the onboarding process and beyond.

Commission: 20%

Our commission fee covers the full agency service - this excludes cleaning and laundry. We can help with finding a housekeeper for your property should you require one.

Visit England Assessment: £150 + VAT per annum*

All of our properties must achieve a minimum of 4 stars as part of our entry criteria when joining our portfolio. Visit England are the accreditation agency that we have worked with for nearly 20 years, and they ensure our properties are graded to a nationally recognised level, which reassures our guests of the quality and standards to expect from your property.

Annual Renewal Fee: £150 + VAT*

This is charged within the month of the anniversary of your first booking with us. It is to cover a multitude of updates such as to your personalised app, other in-house information and much more.

* Prices as at September 2021. May be subject to change

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