Retail Focus Magazine 121

Page 50

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A s ph y s i c al r e tai l e v o l v e s , de s i gn an d e x pe r i e n c e h av e be c o m e m o r e po w e r f u l to o l s th an e v e r . Th e Cr e ati v e Re ta il A w ar ds h av e r e c o gn i s e d th e r e tai l i n du s tr y ’ s be s t c o m pa n ie s an d tal e n t s i n c e 20 1 8 . W i th c ate go r i e s i n c l u di n g s u s tai na b le s o l u ti o n s , o m n i c h an n e l i n n o v ati o n s , V M s c h e m e s , POP/ PO S, s h o pf i tti n g an d S to r e D e s i gn , th e A w ar ds r e c o gn i s e tal en t ac r o s s th e f u l l s pe c tr u m o f r e tai l de s i gn an d di s pl ay . Th i s y e ar ’ s j u r y i n de pe n de n tl y j u dge d a to tal o f o v e r 60 0 e n tr i e s f r o m s u ppl i e r s , de s i gn e r s an d r e tai l e r s tak i n g par t f r o m ar o u n d th e w o r l d. Th e s h o r tl i s t w as an n o u n c e d to gr e a t f an f ar e i n S e pte m be r w i th th e v i de o an n o u n c e m e n t be i n g v i e w e d o v e r 3 7 0 0 ti m e s o n Y o u Tu be al o n e . D e s pi te tr av e l r e s tr i c ti o n s , a r e c o r d n u m be r o f ti c ke ts w e r e s o l d f o r th e 20 21 aw ar ds c e r e m o n y w h i c h to o k pl ac e at Pr o u d E m ban k m e n t o n th e 1 4 th o f Octo be r . Th e do o r s o pe n e d a t 6 PM w i th a dr i n k s r e c e pti o n h o s te d by r e tu r n i n g He adl in e S po n s o r K e s s l e r s an d w as atte n de d by a s e l e c ti o n o f s u pp lie r s , de s i gn e r s an d a br o ad r an ge o f r e tai l e r s . Th e bi g n ig h t f o l l o w e d o u r u n i qu e tak e o n an aw ar ds c e r e m o n y th at b le n d s n e tw o r k i n g w i th an i n f o r m al par ty atm o s ph e r e c e l e br ati ng th e di v e r s i ty i n o u r i n du s tr y . E ac h aw ar d an n o u n c e m e n t gi v e s th e s h o r tl i s te d e n tr a n ts a c h an c e to w al k aw ay w i th a Hi gh l y Co m m e n de d o r W i n n e r ’ s tr o ph y i n f r o n t o f a s u ppo r ti v e c r o w d o f i n du s tr y pe e r s . W i n n e r s th i s y e ar i n c l u de d r e tai l e r s s u c h as Ti m be r l an d, L i be r ty L o n do n , Har r o ds , M o di v o , W e m bl e y Pa r k , S e l f r i dge s an d S am s u n g. Th e c e r e m o n y c l o s e d w i th th e a n n o u n c e m e n t o f th e Ju dge s Ch o i c e aw ar d w h i c h th i s y e ar w e n t to A n y a Hi n dm ar c h f o r th e i r ‘ I A m A Pl as ti c B ag’ s u s tai n abi l i ty s c h e m e . Tak e a l o o k at th e 20 21 w i n n e r s . . .

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