Magazine El Papel Latinamerica - Edition 72 by Revista El Papel Latinoamérica

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ISSN N° 1390258X

Year XVIII No. 72

February 2019

The transformation of retail and the bookseller and paper industry MarketPlace Américas 2018 Follow us in

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Nothing better than a good hand shake to close good business!!! Two days of private meetings previously planned to generate business with potential customers, the best in Latin America

November 11th to 14th

2019

Miami - FL

For more information: +(1) 954 3570746 / (593)22521891 // direccion@marketplace-americas.com

www.marketplace-americas.com

production MarketPlace Worldwide Corp. president Ricardo A. Martino A. ricardo.martino@elpapel.net general direction María Cristina Mora direccion@elpapel.net editor Dr. Daniel Millán dma@revistaelpapel.com marketing Lcda. Belén Fernández marketing@elpapel.net

sales María José Perés mjp@elpapel.net Carmen Oleas coordinacion@elpapel.net

associate reporters Lcdo. Ricardo David Martino Egas rme@elpapel.net design & layout Paolo Naranjo O. edicion@elpapel.net +1 954 357 0746 +1 305 810 4832 +593 2 2521891

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Editorial...................................................................................................... 6 The transformation of retail and the

bookseller and paper industry.............................................................. 8 HSM, its participation in Paperworld 2019 confirmed its capacity for innovation................................................ 13 MarketPlace 2018 in Miami.................................................................. 14 Link-it a team player and a supertalent............................................. 24 Pelikan, the everyday style.................................................................. 26 Global Notes will be at Paperworld Frankfurt 2019..................... 28 Regional brief.......................................................................................... 30

Dactic, seeks to grow in the regiĂłn................................................... 42 XI Quitoâ&#x20AC;&#x2122;s International Book and Reading Fair: Good news for culture......................................................................... 44 Enterprises in movement..................................................................... 46

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Editorial Retail and culture, a relationship that cannot be ignored

etâ&#x20AC;&#x2122;s agree that the practices of people and their culture are in mutual relation, originating the distinctive features of markets over time and geography. From this perspective, we cannot ignore that we are in a time where borders tend to be diluted, with generational groups that have more coincidences than differences, whether they are in the emerging world or in the more developed countries. It is the time of millennials, a generation approaching 40 years old -the older ones- with the lower end bordering a quarter of a century. In other words, they are the productive group par excellence, wherever they are. The needs of this connected generation are inescapable. We can no longer speak, for example, of corporate social responsibility without giving strong evidence, nor can we avoid caring for the environment or personalized attention. This human group also demands that those who provide them be in the time and place they demand the product or service; they assume the mobile as part of their anatomy, they observe us, evaluate and share their perceptions at the speed of light. Disappointing them is not the way. In the framework we have just outlined, what should our sector do? It is clear that we cannot ignore our time, because what the youngest group of those that produce demand will not disappear. It is not a passenger, it is not simply a way of doing among many others, it is a cultural change that is globalized and that requires suppliers to understand its characteristics. The generation that we refer is the one that will make possible, in the next decade, the office without papers or the one that, transforming the idea of the production of an article, will use 3D printers for didactic material or to build a house, to only give a couple of examples. The concern for the evolution of retail, which does not include only our colleagues, raises a number of important questions. Sharing them and suggesting answers is what motivates the central theme of this issue. Directly linked with what we mentioned is the Americas Marketplace that takes place annually in Miami, strengthening direct personal relationships, an approach that makes a difference and is integrated into the new paradigm drawn by the younger generations, many of whom leave their direct testimony in this issue after participating in the latest version of this meeting. You will also find in this edition, as usual, interviews and news from our sector. Enjoy your reading. Daniel MillĂĄn (2019).

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The transformation of retail and the bookseller and paper industry

hen we talk about the transformation of retail, inevitably related to the growth of electronic commerce and its consequences in all productive activities, are we including our sector, particularly in Latin America? It is very important to approach the understanding of this topic because there is no shortage of general suggestions that we should go towards omnichannel, take into account the immense wealth of data available (bigdata), as well as the world opened by smartphones, without forgetting sustainable production and other topics that make up the discourse of all those who propose future directions for industry and trade. The short answer is that we cannot ignore, in general, what happens in retail purchases in our region, its evolution and its characteristics. The most complex response, which seeks to approach what is happening, aims not only to respect the directions of contemporary retail, but also to recognize the pre-existing conditions that this development must integrate and the time it will take. Although it seems an example that does not apply directly in what we refer, letâ&#x20AC;&#x2122;s introduce ourselves to this topic talking about something that worries the booksellers around the world: the office without papers. And we alluded to it, because just

as omnichannel is spoken of, the paper-less office is also mentioned as if it were just around the corner. As stated, it seems that we are going to start one of the next years without paper, forgetting about this noble support and everything that is related. We have insisted, however, that the paperless office is the result of a process whose results we will see in the medium term. To risk a forecast, we could talk about a lapse of time that would be within the next

it is a project that has already reached, in most cases, the status of traditional commerce with online alternative; but for the little ones, who are the majority, it is a path that begins to travel. As we see, you can not apply the same solution at all levels.

5 to 10 years. When we arrive to this result, we will have gone through a time in which the traditional components of the supply of supplies will continue to be important, progressively replaced in some cases and transformed into tools from a specific space in others. We can replace a filing cabinet, for example, but pencils and writing instruments in general will tend to be occupied in areas where they will still be relevant (fine motor development in children is an example).

Omnichannel or presence in all spaces Omnichannel, like the paperless office, is a process that should be observed, first, from the clientâ&#x20AC;&#x2122;s perspective. We cannot build a sales platform that a consumer does not require and we must, on the contrary, always be where he is and, particularly, where he expects to find us. The tendency to have presence in all channels, therefore, cannot be the same for all retailers, nor for all items, or for all sizes. For the great actors, it is practically a solved problem and for years they have built a presence in all possible spaces; for the medium-sized companies

This issue is proposed, according to some forecasts of evolution, as an inevitable option that small establishments would have to adopt and the suggestion is for it to be as soon as possible. This is valid in general, as we mentioned, but it does not necessarily apply to small establishments that do not have their own presence on the Internet and that are fundamentally concerned about their lifelong business. The integration of the network of networks in the store is always, we insist, a process that is already taking place from different perspectives. It does not necessarily include online sales but can, on the other hand, integrate the purchase to suppliers taking advantage of the multiple channels in which it has presence, as well as taking advantage of the current connectivity that allows quick access to the offer to place orders. This makes it possible for a merchant, in some cases, to sell what he does not have in stock at that moment, but that he can deliver -buys to the distributor- as soon as possible and without going through his warehouse or shelves (and this may be a school text or a multifunction printer to give two very different examples). This supposed establishment we are talking about can also experience, in a progressive way, Internet sales using Marketplaces that allow offering one or more products -in some you can set up a complete store without the need for a large investment, but reaching an immense amount of possible clients, many times nationally. In the smallest, then, the omnichannel is indirect and is implemented with the adoption of alternatives that are offered as services, either from the same providers or from other suppliers that provide online platforms, ranging from the possibility of selling a product to deliveries at home, while taking into account the payment options provided by banks and other institutions. Summarizing, the omnichannel in large or medium-sized companies is managed by a team that has been gradually integrating the companyâ&#x20AC;&#x2122;s offer in all the channels that can receive demand. In the small ones, on the other hand, it is presented as an adaptation to an increasingly dynamic environment,

The Iberian company puts the accent on two points that they are interested in developing immediately and that make us return to what we had been saying about the strengths of traditional stores. One is the seasonality of sales, strongly conditioned by the school season in which they compete with large stores. The other is the transformation of the shopping experience, making it more attractive to the customer. Two worries that are not new and that tell us that the growing electronic commerce, although highly promoted, is not significant even in the sales volumes of respectable chains - at least those that sell to end users mainly - which still have their concerns the old pitfalls with which the commercialization of the sector has faced. Let’s go back to the physical store and what can give you a clear advantage. but one that should not be forced or fail to recognize the traditional merchant’s strengths, such as location, knowledge of its customers and personalized attention that should be used for growth and survival. To achieve this goal, along with the indirect integration to omnichannel, the traditional channel of a small merchant must be reinforced with personalized attention that takes into account that its customers are increasingly communicated and interconnected - and here smartphones are fundamental - interacting between them and demanding services that simplify their day to day, from 3D printing, to payment of accounts or withdrawal of cash. This is valid in general for the smallest, it is still important for the largest that even today, with few exceptions, get the bulk of their billing from the new channels. What we affirm is confirmed by the experience of a chain with a strong presence in Spain and with an interest in Latin America: Folder. According to its director of expansion, Facundo Muñoz, for the chain -which has 147 points of sale between its own and franchisees- the nucleus of its business is still far away in the physical stores. We mention the example of Folder for two reasons, the first is because of its importance in the world that speaks our language; the second is because operating mainly in Spain gives us a particular perspective of a developed world that appears as a possible future for our America, which has particular and close ties, cultural and economical, with the peninsula. In this company, with an annual billing of more than 50 million euros, the sale of products over the Internet is still low due to the type of items that it sells (typical of a stationery store). As these are lowpriced, with reduced margin, they do not interest large ecommerce platforms. Its customers, on the other hand, do not link online shopping with something that has always been on hand, at a convenient cost and with the recommendation of an acquaintance.

A meeting point and services

We do not propose the idea of transforming each store into an Apple Store, but if we insist on changing the scenario, from the attitude with which we treat our client, to the space and services we can provide. And it is not to be in keeping with a supposed fad. Let’s not forget that those who currently make up the productive force are people who grew up and reached adulthood in a connected world - millennials - and demand another deal, in

addition to claiming an offer that is no longer the same as their parents considered important, the baby boomers, already in retreat despite the fact that it is a generation that resists leaving positions where they are still very efficient. We insist, changing is not an option, it is inevitable if we want to have clients who feel satisfied and who, for the same reason, wish to return. Along with a space that can be perceived as pleasant and in which simple details such as aroma should not be forgotten, the possibility of tryingwhatever it is-is always an additional attraction. In a new era of commercialization, where in our America there are already stores without clerks and boxes, assembling a product testing area with attentive attendees to the requirements is no longer impossible. We are in a time in which the transmitted confidence is fundamental and generates, more often than not, a link with the establishment and brand that is defining. Without contact, without emotion, without link, most of them already have online stores that can be cold but provide what we are looking for.

Although it seems obvious, if we are talking about improving the shopping experience we take for granted that the offer should be broad and renewed. As experts say, if a paper shop fails to renew its image, its portfolio and its services, it has little chance of survival. The essential thing, they point out, is that an establishment specializing in stationery becomes the “referent” of the area in which it is located and, for this, it is necessary to modernize the stock, the services, the premises and offer the best shopping experience. The importance of small data A torrent of information such as that generated daily on the Internet does not seem to contribute significantly to the life of the majority. This is an era where data abounds, but they are not always usable or available to anyone. We know, as it is shown in such cases as the Cambridge Analytica, who controls the data can influence the course of events. The

question that arises is: how does this affect our sector? The answer, again, has to discern between what a large company needs, those that operate in the major leagues, and what 90% of those who live and work in our sector can take advantage of. The big chains, for example, can develop and / or buy studies that allow them to guide their work, without excluding those that can be carried out by analyzing, in a systematic way, the tendencies in the different social networks. Something that a medium company can also do with executives specialized in data analysis and trending topics. A store that often operates with a single location, can also observe what happens at a general level in the networks, even if it does not have anyone specialized in managing the task but, and here comes our suggestion, it cannot neglect, in the first place, what happens in your local. In the previous section we mentioned how important it is - let’s not forget that we do not have the public of thirty years ago - to provoke a good experience for the client. Along with this, and with the objective of evaluating strategies, we should have a record of each transaction, identifying in some way the client and granting benefits if he allows it. With the equipment that replaced the old

cash registers, a customer can be identified with, for example, their document number. If a record is generated from each operation, we can obtain a data flow that is not negligible -small data, to differentiate it from the “big data” - that will allow us to generate summaries that will illustrate us about trends, preferences by time, result of promotions, Frequency of purchase and other details that will make possible a true radiography of our premises. This proposal does not imply an unapproachable investment, we only need a point of sale terminal according to our movements, which will allow us an efficient management of our inventory and will also enable obtaining the information that we referred.

Additionally, and always within the idea of investing in relation to our size, we can install a security camera system - many have already done so - that incorporates, in addition to the classic

monitoring, business intelligence. This is just software, and many of these surveillance packs already make it possible, for example, to know how many customers entered the store and what movements they made. All registered and quantified for further analysis. Some camera systems already incorporate face recognition as well. The latter seems to be taken from a series of science fiction but, like the Internet of Things (IOT), is an explosively growing industry, there are more and more products that develop complex functions at a cost as accessible as a new computer or television. The sun can also illuminate our business It is worth insisting on the following: in the last decade, as part of the natural cycle of life, an important group of human beings has taken control of productive activities. They are always connected -we are talking about those under 40, but we could extend to the elderly- with different virtual groups of which they are part: work, family, study, friends, neighbors, and we could continue listing. Our clients, then, are almost always connected to each other and it does not matter if we are a multinational or a neighborhood store and, if we do something that gets their attention, they will comment on it.

We can verify, because there is always a millennial nearby, how different is our main client today. That human being who prefers to take an Uber before having his own car or who worries more about feeling good in a job than remuneration, which has ceased to be an end in itself. Parents who send children to school at this time value collaborative economics and sustainable practices and also value positive experiences anywhere. If we stop at their demands, we will see that they are more than reasonable and aim to create a better world, not ignoring what hurts us and seeking to recover the health of humans and the planet for the good of the present but, above all, of the future. How can we contribute? There are innumerable ways but, following the ideas that we have proposed, we could risk a few suggestions. A simple one can be to contact a manufacturer of printer supplies and get ready as a point of collection of cartridges and toners (there are well-known producers with permanent campaigns). Do we want to go a little further? Letâ&#x20AC;&#x2122;s put in front of our premises a metal structure that allows to park bicycles -the electric ones are increasingly popular- and that call to use them as transport (there are not a few that use them in big cities). We take one more step -and that justifies the last title- and we installed a set of solar panels that feed our luminous sign and shop windows. As far as possible, we put the panels in view and with a sign that says: in this place we use solar energy. As when talking about office equipment, we can say that the lighting that uses the energy of the sun no longer represents a large investment and, apart from helping our planet, will surely illuminate our sales.

Retailing evolves in all fronts. Ours, rather than avoiding change, should take advantage of it in multiple ways, favoring its course and implementing actions and tools that integrate the best of our past with a dynamic present and a future that will be of those who know how to adapt (not one of the strongest).

HSM, its participation in Paperworld 2019 confirmed its capacity for innovation

esponding to the expectations of its customers, HSM participated in Paperworld 2019, exhibiting in its booth excellent options both in large capacity presses and in medium and small format shredders. The German company was founded more than 45 years ago with the aim of providing solutions for the reduction of waste in the world, as well as developing presses to take paper, cardboard, plastic sheets, PET and many other materials to the circuit of recycling. Their evolution, as their products prove, has not stopped, taking into account the changing and growing needs of contemporary companies. In this yearâ&#x20AC;&#x2122;s exhibition it was possible to find, Sussane Wollmann - Business Development Manager - and Markus Reithebuch -marketing manager office technology international- directly attending their buyers, they highlighted the interesting products and lines that are being promoted in the Latin American market; always under the German quality standards but presenting an excellent price quality ratio. In this approach it is possible to find, among other products, paper shredders and data carriers such as CDs, credit cards and hard disks, with which HSM covers all the needs of shredders and presses. Confirming the importance of the event for this manufacturer, the founder of the company, Hermann Schweling, was present with his wife Christina, in a demonstration of the care and dedication with which he has always faced each presentation, which has made possible, between other outstanding features, the trajectory of HSM whose presence and products stand today global level. With its innovative spirit, HSM sets trends and shines worldwide. In this, the great commitment of its 800 employees, who together with the firm and intelligent leadership have made it a leading company in products and services in the environmental and office technology sectors, has much to do. Its more than 100 points of assistance, guarantee the exposed giving service and attention to its network of clients around the world.

Do not make the same mistake! Destroy it, do not throw it away. The HSM document shredders will help you to comply with the requirements of the new General Data Protection Regulation (RGPD) of the European Union. Why me?

Michael B., 52, of PYME General Director

More information: www.hsm.eu/datos-protecciĂłn

MarketPlace 2018 in Miami A successful and renewed edition

he renewal was given not only by the wide and updated offer of participating vendors, but also by the same approach of the Marketplace. This left the buyers of our region very satisfied, who appreciated novelties in design and provision of articles for the school, as well as in didactic materials. Without disassociating ourselves from school articles but also pointing to the activities of artists, craftsmen and amateurs, it was possible to find options for creativity, crafts and writing. The office material, betting on a flexible and current office, included ergonomic products, electronic equipment and a wide variety of options to enhance work in a company. It is important to highlight the contribution of Apex of Brazil - Brazilian Export Promotion Agency - who was present with its Head of International Operations - North America, Juarez Leal and

Adriana Hubbard of Apex - Brazil North America. Observing the rhythm and confirming the efficiency of the event, Elisabete Rita, AIDA Executive Vice President, of the Associação Industrial do Distrito de Aveiro, Portugal, was present as a special guest. The executive toured the Marketplace, with the idea of promoting next year Portuguese companies that want to export to Latin America. This constitutes a new pillar for the meeting that is consolidated as an international meeting point for companies in the field. As it happens in each version of MarketPlace Americas, from November 19 to 22 the time seemed to pass faster and both vendors and buyers were left with the pleasant feeling of having enjoyed and taken advantage of every minute.

We all do the MarketPlace Americas!!!

Madrid Papel It was my second time at the event and I would like to thank the entire team for inviting me and welcoming me back to MarketPlace Americas. They have created a very important event to fill the OP market with new names, brands and inspiration, which they can be very proud of. MarketPlace Americas is an excellent way for companies interested in expanding their sales in the Latin American market, as it provides information on potential customers in one place and Madrid Papel is one of them! Elena Rosa García Export Manager & Sales Area Manager Latin America MADRID PAPEL IMPORT S.L.

El Punto “The MarketPlace is a great event treated with great care by its organizers, in order to create and foster relationships between different organizations that intervene in the school, paper and office sector. The enthusiasm and quality of the participants increases the standard of this event and provokes the participation in future editions. Thanks to the organizers and participants.

Plásticos del Comahue In relation to the MARKETPLACE 2018, it was as always that I have participated in a very interesting experience that keeps you updated of what is happening in the Latin American market, either in the stores because you have direct contact with those responsible for them and with the sellers of the different countries that represent and show you the market trends. The fact of spending three days together among all the participants of the event allows you to know in what political and economic situation each country of our continent is. Long lasting friendships are made that if it were not for MarketPlace we would never meet. Everything is possible because of the good organization that exists at all times, from the hours of interviews, meals or events outside the hotel. The good predisposition of the team -El Papel- to solve any problem, make the participants feel cared for and achieve a climate in which you like to be. Guillermo Pérez Commercial Manager PLÁSTICOS DEL COMAHUE S.A.

Fruitful negotiations meetings. “

will

result

Diego Jurado International Trade PAPELERÍA EL PUNTO S.A.S.

from

these

Suplidora Renma It is a pleasure to be able to give my testimony about the experience in the last event, since it increasingly exceeds the expectations regarding the organization, dynamics and quality of people and companies that attend each year. This event was very important for us because it gave us the opportunity to meet new suppliers, share with those we already knew and open the doors to us in such a competitive market. I appreciate that you take us into account and we hope to continue sharing and creating new business relationships. Emmanuel Jaquez Administrative Manager SUPLIDORA RENMA, S.R.L.

Bi Office We are very grateful to the wonderful team that MarketPlace Americas 2018 organized for giving us the opportunity to present our qualitative visual communication solutions to so many dynamic buyers from 20 countries in South and Central America. After our successful 40-year history in more than 70 countries, on 5 continents, we are confident that we will be able to work effectively and in close collaboration with new business partners in the near future. Carlos Saraiva Export Manager BI OFFICE - SOLUĂ&#x2021;Ă&#x2022;ES COLABORATIVAS S.A.

Doricolor In general, all MarketPlace attendees are located in countries that are of interest to Doricolor; During MarketPlace 2018 we met with highly interesting assistants from Chile and Paraguay with whom we are evaluating strategic projects to develop in the medium term. Thank you. Luz Adriana Sรกnchez Export Coordinator DORICOLOR S.A.S.

Dilipa Dear MarketPlace Staff, we thank you for having recognized us as a potential company for your event, in which it was recognized that there were good companies for future negotiations. Wishing you many successes for upcoming events and in the same way we want to continue being a company with high potential for your business meetings. Byron Segura Purchasing Assistant DILIPA CIA LTDA.

Ibama MarketPlace 2018 was a great success for me, a fantastic coordination, a reference for the progress of both parties, with MarketPlace Americas being the protagonist that makes this wonderful meeting possible. I hope that next 2019 more suppliers and buyers will join, so that MarketPlace keeps growing every year and therefore together we can become a giant in Latin America. Thanks for the invitation, I feel privileged and loved at MarketPlace. Pedro Miranda General Manager

R. Mercantiles

IBAMA IMPORT PARAGUAY S.A.

The MarketPlace 2018 event was very well organized and the participating companies were of a high level and professionalism, as always! The appointments were fulfilled according to what was established in the agenda they gave us prior to the event and the vendors had enough time to exhibit their products. The camaraderie was present throughout the MarketPlace, taking place with a very good atmosphere. Thank you for inviting R. Mercantiles S.C.C. NicolĂĄs PerĂŠs General Manager R. MERCANTILES S.C.C.

Regispel In this edition of MarketPlace, I can affirm that the vast majority of the contacts were very interesting and important, but we highlight mainly Ecuador, Colombia and Bolivia. Eduardo Dini Valassi National and International Business Manager REGISPEL INDĂ&#x161;STRIA BOBINAS S.A.

COMĂ&#x2030;RCIO

Utimpor MarketPlace is for me a great opportunity to be in contact in an agile and secure way with suppliers that are in my product segment, this will allow us to do good business and maintain long-term relationships. I believe that this is achieved thanks to the experience and good work of those who organize this great event and especially to the management. Enrique Castro General Manager UTIMPOR S.A.

Office City Dear team, thank you very much for inviting me to the MarketPlace. It was a blessing for our company. We hope to do business with many companies we met. See you in a next edition. Charles Forsythe General Manager OFFICE CITY, INC.

Link-it a team player and a supertalent t first sight it seems only a mini A marker, but it turns out that it is a supertalent. After the launch of the first LinkIt in 2016 (in fineliner version and fiber marker) Schneider expands the family of this product with two new versions: a mini highlighter and a mini Slider pen! Thanks to its ingenious system, you can combine not only your favorite colors, but also different tips. The system patented by Schneider, is intelligently integrated at the ends. Just face the arrows and push, and “Click” - in an instant you can create an individual pen of two favorite colors and necessary writing instruments. The innovation of combining two different writing systems and two different colors in one was really great. Now you can even combine the markers (1.0mm) and fineliners (0.4mm) with the bright highlighters or popular Schneider pens and you can create the perfect tool. And as its name indicates, Link-It connects. More than 1000 combinations are possible by combining the mini LinkIts in a customized set for the office or for the school! Now the texts cannot only be written perfectly with the Slider pen, but also can be highlighted in color with the marker and highlighted with the same mini Link-It highlighter. To give importance to keywords or colorful annotations, the fineliner is better used. All writing systems in a single Link-It to add life to the agendas and journals. A simple notebook becomes an art notebook with personality and charm. The black body highlighter is available in four bright colors: yellow, green, pink and orange.

The Slider pen is available in eight colors (black, red, blue, green, orange, violet, pink and light blue). Thanks to the Viscoglide® technology, it writes in a super smooth and slippery way with its extra wide writing tip. The bright green Fineliner has a fine tip and the dark green marker has the wide tip of fiber and is ideal for coloring surfaces. Both are available in 16 bright colors. The ergonomic triangular body covered in rubber is non-slip and comfortable in the hand. The individual marker can be extended by placing the cap on the other end making it more comfortable to write. It does not roll on the table and thanks to its slim shape - either individually or together - fits in any case. Green, green, green ... As Schneider loves the green world, not only the color of this new product is green, but the whole concept, including packaging. The body of all variants of Link-It is made of biobased plastic and, therefore, based on renewable raw materials, thus conserving the scarce oil reserves. And as this is still not enough, the inevitable CO2 emissions in the process of creating this product are offset by the support of an internationally recognized climate protection project. The drop-down cases The colorful “team players” are available in a drop-down case designed for lasting use. When folded, it fits easily in any suitcase or even in a handbag. There are folding cases for 8 fineliners, markers and now also with Slider pens.

However, if you like the individual, you can easily compose your own personal case, with your colors or writing systems. Environmental thinking is also manifested in the folding box: it is designed for long-lasting use and is made from plastic waste from internal processing. The ordered alignment of all colors inspires to start drawing. The point of interest for your store! For the stores there is a new and exciting Link-It display. Like the mini Link-It, the display consists of two parts. The upper part can rotate and thus allows the client to see the different possible combinations of the different types of writing instruments. At the top of the display stand you can find all the colors and types of writing instruments that can be mixed and combined. The lower part contains the folding boxes of fineliner, markers and pens, as well as the empty boxes to fill to your liking. Link-It is your new companion for everything that you propose: now, you will have all your favorites in a single and very practical marker! Fineliners, fiber markers, fluorescent pens or Slider pens. You have more than 1000 combinations at your fingertips!

Body made of >85% bioplastic

Total compensation for emissions

Double tip, to collect and exchange

www.schneiderpen.com/we-care

Link-It The team player

Bio CO neutro

1+4 mm

Ballpoint pen XB

Highlighter 1+4 mm

Marker pen

1,0 mm Fineliner

0,4 mm Made in Germany

Write it Link-It The first fineliner that thanks to its ingenious system can be combined with other models. Not only the favorite colors, but also different writing systems (highlighter, fineliner, ballpoint pen and highlighter) can be connected in a very simple way. The body is made of biological basis with 88% bioplastic. Also available in marker. www.schneiderpen.com

THE EVERYDAY STYLE by: Martín Arzate Latin America Marketing Analyst Pelikan México S.A. de C.V

y taking notes in class, signing a check or making the list of the supermarket, regardless of the stage of life in which we find ourselves, the presence of a pen in our day by day is such that, we could assure it, we have lost the notion of the indispensable and the importance that this versatile instrument has in our daily activities. In spite of all the technological advances that today allow us to “write” and store information, whether in the computer, tablet or cell phone, it is difficult to imagine a world in which the writing instruments can be replaced. It is a fact that innovation is not alien to these instruments and that gives consumers the opportunity to choose the pen that best suits their tastes, needs and budget, within a range of unimaginable possibilities. And in tastes, genres are broken. As time passes, we become more perceptive to the details and our personality is defined in such a way that we seek to express it in different ways. The color, form and function of a writing instrument are those aspects that we seek to be an extension of the way we are.

As time passes, we become more perceptive to the details and our personality is defined in such a way that we seek to express it in different ways. The color, form and function of a writing instrument are those aspects that we seek to be an extension of the way we are. The Stola line is the perfect combination between style and modernity. Through three concepts: ballpoint pen, roller or fountain pen, the elegance and functionality come together to provide users with a much more personalized experience. Including accessories such as a stylus for tablets or smartphones, Stola ll remains at the forefront, making writing a complete experience. If what you are looking for is a much more casual and juvenile, the Jazz line is the ideal one. With more than 10 options in terms of colors and finishes in silver, it conveys a feeling of elegance that few writing instruments can match. As its career proves, Pelikan is in a constant process of learning and innovation that gives the assurance that each writing instrument that reaches its consumers is the most appropriate to their needs and, above all, allows the user Keep his ideas and special moments.

Glamour

in your hands

Global Notes will be at Paperworld Frankfurt 2019

lobal Notes, a division of AMC AG, has almost 30 years of experience in the sticky notes industry, which guarantees the high quality standards associated with “Made in Germany”. Over the years, Global Notes has become a modern manufacturer of sticky notes that includes a wide variety of high quality products and continuous innovation. Since 2013, Global Notes has been represented in the creative sector with products for imaginative minds of all ages and the recognized advantages of its adhesive notes have especially driven inFO Creative products. Adhesive notes have an ultra-sensitive adhesive, are removable without leaving any residue and can be repositioned repeatedly without losing adhesion. This is due to the special adhesive based on water and without solvents.

The year 2019 begins for the brand with its participation in the Paperworld fair in Frankfurt, Germany. This exhibition of stationery continues to be the most important exhibition for Global Notes due to the large international audience. Among others, Global Notes will present five new cubes of sticky notes. These colorful helpers, with dazzling color combinations, enliven each desk immediately. In addition, the practice of nature’s adhesive notes, folded into “z”, has expanded the assortment of inFO notes. The products of the growing ecological assortment are made of 100% recycled paper. In combination with water-based, solventfree adhesive, as just specified, the inFO Nature Notes are certified with the world’s oldest ecological label, “The Blue Angle”.

In addition, the new product brand “proTECT”, which was established at the beginning of 2018, covers all self-adhesive masking paper products for the DIY and professional craft sector, based on the same technology of adhesive notes for the elimination and repositioning without waste. Features that invite its use in different applications and activities. Global Notes invites you to discover the world of sticky notes in Paperworld Frankfurt. The brand’s team awaits your visit in Hall 3.0, booth B91. For more information about the company and its products, visit: www.globalnotes.de

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Sticky notes and related products "Made in Germany". Notes, book marks, flags and creative products of paper and plastic for all needs.

Global Notes is the specialist in its own brand and also has a wide range under its brand INFO.

The water-based adhesive without solvents protects the environment and sticks optimally.

Ã¨HAVE A GOOD PARTITION IN A GOOD BUSINESS... BE AN EXCLUSIVE DISTRIBUTOR IN YOUR REGION OF OUR BRAND INFO.

For detailed information Visite: www.globalnotes.de Or contact Peter Czemetschka pc@globalnotes.de

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Brazil: Kalunga grows in all fronts The Brazilian company Kalunga continues to grow, focusing on the opening of new branches throughout the country. The last store opened is located in the town of Mooca, in the State of Sao Paulo. The chain opens no less than seven branches a year, giving particular importance to its presence in the most important Brazilian shopping centers. The store opened this month is number 188 and Kalunga expects to reach more and more users. Its plan does not stop at physical stores and it has planned a strategy where it covers all fronts through ecommerce and digital marketing, with an efficient management of social networks. The position of Kalunga meets the needs of the market favoring, in a virtuous circle, its growth. With an extensive offer, its stores offer more than 11 thousand items ranging from traditional ones such as pencils, pens and paper, to modern electronic devices such as laptops, mobile phones and drones.

Mexico: A school productsâ&#x20AC;&#x2122; market of U $ 4,000 million Mexico is undoubtedly one of the most important markets of the world in school products. Only in basic education has more than 25 million students, which multiply the sales of any item. The numbers impress. To meet the aforementioned number of students, more than 1 million teachers in public schools and 170,000 in private schools are needed, which are also potential buyers of a wide variety of products. An investigation by the specialized company Kantar Worldpanel in Mexico City, Monterrey, Valle de MĂŠxico, Guadalajara, Puebla and MĂŠrida, revealed that in the previous year, 71 million notebooks were sold for an amount exceeding US $ 35 million. According to an estimate by the Confederation of National Chambers of Commerce, Services and Tourism, the economic movement in Mexico in the return to school period exceeded 75,000 million pesos (almost 4,000 million dollars), with a growth of 4% to the previous year.

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Trodat-Trotec inaugurated its new showroom in Mexico The new matrix showroom of the Trodat-Trotec Group -recently inaugurated- is located in the municipality of San Francisco del Rincón in the State of Guanajuato. The space has more than 400 m2 of display of laser machines, consumables, stamps and sandblast, among other products. Highlights are laser flat bed and industrial laser machines for high production processes, such as the R500, SP3000, Speedy 100 flexx, Speedy 300, Speedy 360 and Speedy 400 models. The Austrian brand is very optimistic and expects to multiply its sales supported by the new showroom: “Trodat is a company that has been forming, but with great expectations because fortunately our sales in less than a year grew 140%,” said Joel Martín Ríos Pérez, general director of TrodatTrotec Group of Mexico. “We are a company, an industry that creates many jobs, we are an industry that creates wealth and our clients can tell us. It is a pride that the company in Austria has come to buy this business that was in San Francisco del Rincón, has believed in our project and we have worked very hard to make it better”, he added.

Panama: HP rewards those who recycle HP, the company that has manufactured more than 3.500 million cartridges of ink and toner based on recycled materials, continues to encourage this practice rewarding those who participate in it. “HP is collecting original HP ink and toner cartridges in its showroom located in Panama City. Those who deliver their supplies for recycling will receive a gift and, above all, can help take care of the planet, “the company reported. Additionally, the manufacturer gave informative talks open to the public to explain the operation of the HP Planet Partners program in Panama and the importance of protecting the environment. Each ink cartridge produced by HP already includes between 45% and 70% recycled content, and 100% of the toners of the brand have between 10% and 33% of recycled content. Throughout the year 2017, the producer recycled 151 million kilograms of printers, computers and ink cartridges and toner in the world. Over the past two decades, the Californian company used more than 99 million kilograms of recycled plastic to manufacture new original HP ink and toner cartridges, which prevented 5,450 loads of plastic trucks from ending up in landfills (based on a load nominal 18,000 kilograms).

VISIT US AT: KAWECO-PEN.COM

AN ICON TO TAKE OUT In 1911 something remarkable by the name of Kaweco Sport was created. A pocket fountain pen that could be carried everywhere. It only measured 10.5 cm when closed, but when the cap was mounted on top of the barrel it grew to a standard sized pen. Now the series CLASSIC Sport is also available in the timeless and elegant colour Navy as pictured right. Kaweco writing instruments stand for quality and design. Tried and trusted products are made with love and cleverness, while using modern materials and colours - since 1883.

The picture of the product on this page shows its original size.

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Peru seeks to encourage children’s reading through comics The II National Comic Contest, an initiative supported by the Ministry of Culture and the School of Fine Arts of Lima, has called all children and young people who enjoy this genre to present their work and invite their peers to read. The contest, which will have a national scope, seeks to promote, disseminate and encourage graphic, literary, investigative and story talent, through the creation of original and unpublished comics. With these works, which engage for their quality, the association of texts and images becomes an exercise that contributes to intellectual development, while supporting reading in general. There are no limitations on the theme and can participate works that deal with heroes, science fiction, fantasy, comedy, urban, adventure, police, drama, romance, youth, among other possible categories. Despite openness, inappropriate content such as explicit violence and proactive language should be avoided. The three first places will be distinguished with economical prizes and with packs of products from the artistic line of Faber Castell. The winner of the first position will also access a space for the exhibition / sale of his comic in the area of artists during the 9th edition of the Day of the Comic Festival that will take place from May 3 to 5, 2019.

Colombia: School season positively contributes to employment Every year, December and January generate a high occupation due to the demand for temporary jobs in commerce, tourism and services. It is estimated that the growing activity will demand one million jobs in December and 400,000 in January. This was shown by a study by the Colombian Association of Temporary Services Companies (Acoset), which analyzed flexible formal employment -which has all the guarantees of Law and which is rotatingin which it was specified that the numbers just mentioned show a growth of nearly 50,000 jobs during this season, which represents a 5% growth compared to the previous year. According to Miguel Pérez García, president of the aforementioned union, in the months of December and January there is a period of employability called “sponge employment”. It receives this name because in this couple of months the economic sectors absorb labor in a significant way in basic activities. The first month of the year is one of the months with the greatest increase, in which it clearly contributes the school season. Everything related to the production of notebooks and other supplies, as well as footwear and uniforms, is included in the school industry. According to this report, the paper-based bookseller sector is the largest demand for flexible labor during this month. “Temporary Services Companies (ESTs) have a great impact on the labor market, since they are a great opportunity for people who want to join formal and quality jobs and are a solution for companies that need to satisfy their activities with specialized human resources. “, said Pérez García.

Global Notes closes a year of intense development The Area Sales Manager of Global Notes, Peter Czemetschka, who recently visited Argentina, Chile and Uruguay, evaluated in a positive way the year that ended. “Qualifying the expansion of Global Notes in Latin America during 2018 we consider that we are developing our products very well in Central America and Colombia. Where customers are lacking is in some countries in the center and south of South America” he said. With a continuous presence -only in 2018 the Sales Manager made 3 trips to the region to strengthen the brand- the presence has been strengthened with the sales manager for Central America and Colombia, Marco Antonio García, who is always on tour. In some countries that have experienced difficulties during 2018 - in Argentina - the company has registered a small decrease in sales but, as Czemetschka states, “in other countries we cannot complain” Deepening the line with which it worked the year that ended, Global Notes has drawn up an action plan for 2019 in the Latin American market that allows it even more presence in some countries. “At Paperworld Frankfurt we plan to launch new products. We invite all our customers, distributors and friends of the brand to visit us at Paperworld Frankfurt 2019 in Hall 3.0 B91.” he concluded.

Argentina: The edding truck surprised in PuroDiseño Edding Argentina was present at the PuroDiseño Fair in Buenos Aires. The manufacturer contributed with an original mobile stand: the edding truck. At the stand, a space that remained active throughout the exhibition, visitors were able to test the markers on various surfaces and a free workshop was set up each day. In the latter, different topics were addressed: intervention on canvas, work on porcelain objects, making of mandalas on wooden surface and lettering. “It is important to participate in PuroDiseño because we offer tools so that people can fulfill themselves and release all their power of expression. With our markers, anyone, professional or not, can intervene different objects or surfaces and create unique and personalized designs”, said the company. “All our products promote innovation, creativity and expression above all things and that is something that we share with PuroDiseño”, the statement added. PuroDesign took place from October 11 to 14, 2018 in the fairground of La Rural, Buenos Aires, Argentina.

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Nicaragua: Expo Feria Jardín presented the novelties of the 2019 school season As every year, Librería Jardín presented its fair of school articles where it exhibited the novelties for the next season to bookstore owners from all over the country. At Expo Feria Jardín, held at the Holiday Inn Hotel, in the city of Managua, an enormous variety of school materials was exhibited from more than twenty brands that Librería Jardín handles exclusively. The products of Cuadernos Copan, Cuadernos Conquistador, Cuadernos Estilo, Cuadernos Soy Luna, Backpacks JanSport, Disney, all lines of the brand Stabilo and Faber Castell, among others, could be seen. School season credit is one of the main attractions of this exhibition. Through this the customers place their order at the fair, receive the product as soon as it is available and can cancel until February 15, 2019. To this are added the discounts and prices of wholesalers, as well as the benefits for cash payment. “The goal is to prepare them for the following school year, to see the news, what favors their businesses, that they can place their orders to send them to them in the next dates and that in January they have all the complete assortment to receive the parents and students who are preparing for the 2019 Back to School, “said Miriam Guerrero, Vice Manager of Librería Jardín.

Peru: Cusco, home of the diversity of art and painting In a joint initiative of Faber Castell Peruana and Diego Quispe University of Fine Arts, the Fourth Encounter of the Artists Club of Cusco was held. Luis Castellanos Jara, coordinator of Faber Castell, said that the meeting, which took place from October 19 to 26, was “an opportunity to see the work of the leading Cusco artists.” During this important meeting of artists it was possible to see the works of Luis Amao, Carlos Bardales, Grisa Camargo and Mario Curasi, along with the works of José Luis Fernández, Morena Flores, Delfina Nina and Yuri Quise. Napoleón Rojas, Juan Sánchez, Lizzette Vera and Víctor Zúñiga also joined this outstanding list of artists. One of the most striking aspects of the meeting was to see not only established artists but also the work of other young talents. Additionally, the viewers were also allowed to be part of this creative process, participating in different works.

The Trodat Trotec Latin American Distributors Conference was held in Buenos Aires As usual, Trodat developed its dealer conference (TDC), which on this occasion chose the Argentine capital as its meeting point. In addition to the product presentations, these meetings define the strategies that marketing will face in the region. The balance of Trodat is positive for our America. Although some Latin American countries have gone through difficult situations, Trodat has continued to develop its presence in the region with new products, which include devices such as the new R500 laser from Mobil Printy and Trotec. Within this TDC, a very original and attractive moment was the visit to the “Test side” for Toyota vehicles, where is a Trotec SpeedMarkers printer that marks or records the chassis of the Highlux models of the Japanese brand. Another highlight was the visit to the design center with a very special fashion show that included clothes made by Trotec lasers. The new Trodat and Trotec product developments create numerous opportunities and perspectives, even in difficult markets and market conditions such as those in Latin America. All this, together with the constant and solid support of the brand, define a promising future for all its distributors.

Argentina: October was the “Month of Comic” Sponsored by Faber Castell Argentina, concluded on October 27 in Adrogué, Province of Buenos Aires, the “Month of the comic”. The day was presented by “Multiverso” and “Sur Noctámbulo” and was in charge of the artist and teacher Melisa Laszet. To close, an illustration contest with the theme of Hallowen was organized in the premises of the House of Culture of the commune. During the event attendees could enjoy a cosplay parade for children and adults, live art shows, artistic makeup and music show. Also a stand of plastic artists, sculptors and cartoonists as well as talks on manga and literature of the horror genre. The main purpose of this original meeting was to disseminate pop culture, encouraging visitors to discover their own capacity to create. Aimed at those who enjoy the genre regardless of their age, the Month of the Comic offered a great variety of content and activities.

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Tilibra supports Brazil’s basketball In one of the most footballed countries in the world, it has a particular merit to promote another sport such as basketball, also very popular and that has given the country important achievements. Recognizing its relevance, Tilibra has decided to give its support to Bauru Basquet, a team from the State of Sao Paulo. The producer does not miss that sport is an excellent way of developing skills, as well as individual and collective growth. What seems to be the promotion of a simple game is transformed, with sustained effort, into efficient community development and a contribution to the growth of the generations to come. Through the sports incentive law Tilibra has channeled its support for a team that is a pride for the city. For the company, this is a way of valuing and recognizing the community in which it is inserted. The Paulista Championship season, which began in July, had Tilibra as one of its pillars, benefiting not only Bauru Basquet but also the entire event with its support and prestige, which always motivates to the example.

Office Depot Mexico closes its operation in the Dominican Republic Grupo Gigante reported that it has terminated the franchise contract in the Dominican Republic. The measure has been taken by the Mexican conglomerate in advance. The owner of the chain in Mexico reported the situation in a statement sent to the Mexican Stock Exchange. In this one, Gigante declared that it had terminated the Franchise Contract in advance with Office Depot Inc. to operate in the Caribbean country. “Office Depot Mexico’s activities in the Dominican Republic were carried out through its subsidiary Benmore International Corp.,” the statement said. Although there were no reasons, the reason for the early termination could lie in the poor performance of the operation, which represented only 0.6% of revenues and 1.5% of its total liabilities, according to data provided by Gigante.

Favini doubled its invoicing in South America This was confirmed by Francesco Cimitan, Latin America and India Area Manager of Favini S.R.L. in his recent visit to our region. During his visit to Ecuador, he visited his distributor R.Mercantiles presenting the new product lines that were launched in the last edition of Luxpack. The visit also allowed the coordination of the strategies for next year. Currently the brand operates throughout America with a particular presence in the south of the continent where it has doubled its invoicing and has achieved the goal of consolidating itself as a producer and supplier of fine papers in the region. This has undoubtedly contributed to the new investments in production capacity and the new stock that has just been installed in Sao Paulo (Brazil) to serve the local market. â&#x20AC;&#x153;We anticipate that 2019 will be extremely positive and extremely satisfying for our brand,â&#x20AC;? said Cimitan.

Michael Frahm (Left) with Francesco Cimitan (right)

The Area Manager visited in this tour - with similar objectives to those that motivated their visit to Ecuador - Peru and also Colombia.

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Cuba: Trodat-Trotec presented new products at Fihav 2018 Through its representative on the island, Agostini GmbH, a firm with more than 20 years operating in Cuba, the Austrian company maintains a solid operation, visible in the crosssectional presence of its products in different activities. Recently, the Trodat / Trotec products were exhibited at the 36th International Fair of Havana (Fihav 2018). The brand occupied the pavilion 25 of Expocuba, the peripheral fairground of the capital where the most important commercial samples of the Caribbean take place. In the exhibition, the Multi Color Jet was presented, together with rigid materials for printing and design, in addition to the Trotec novelties in laser equipment. The importance of the Cuban market has been demonstrated with the tens of thousands of stamps sold throughout the country and with the growing presence of engraving and laser cutting equipment, which have opened the doors for the introduction of the highest technology equipment in public and private companies.

Brazil: Carlinhos Brown moves to the rhythm of Foroni With the idea of promoting the next school season, Foroni has launched his campaign â&#x20AC;&#x153;To the rhythm of Foroniâ&#x20AC;? which will be, as central figure, the popular singer and animator Carlinhos Brown. In addition to being the lead of this campaign, Brown will also be responsible for choosing the band that will be in charge of the jingle that will identify it in the back to school 2019. The chosen group will record the music in a studio in Bahia. In October, the first phase started, where the registration for participating bands was opened. The instructions for registration of the groups are on the companyâ&#x20AC;&#x2122;s website, where it is indicated how to proceed. In the second phase, Brown will make the selection of 10 registered bands and it will be the consumers who will make the final selection participating with coupons that appear in their products. At the end of the promotion, there will be a raffle for a family trip to Florida, USA, for up to 4 people. The point of sale in which the winner of the trip bought the products, will also be awarded R $ 10,000.00. Therefore, it is not only Carlinhos the great protagonist of this contest, the consumer will also be fundamental in this process, as well as the store that attends it.

Tech Data expands its operation in Costa Rica Tech Data announced that it has opened a new Customer Service Center in Escazú, Costa Rica. The new facility reinforces customer lifecycle management services to improve their time to commercialize, increase their revenue, and reduce costs and complexity. “Original Equipment Manufacturers (OEMs) are looking for more efficient and cost-effective ways to manage the long tail of their customer base,” said John O’Shea, senior vice president of management services at Tech Data. “We are extremely pleased to expand our operations in Costa Rica, and the services we provide from our facilities cover the entire life cycle of the client. Each mission is tailored to deliver the business results our client is looking for, whether it’s sales growth, better renewal rates or reduced expenses and complexity. “ The facility, located in the Escazú Business Center, offers wide space for growth. With this new unit, the presence of Tech Data in Costa Rica, which began in 2007, supports its growth plans and extends its presence by incorporating new global projects that will be managed in the new center. The services offered through the installation include customer acquisition, customer success, revenue growth, contract renewals and software license compliance.

Peru: Faber-Castell, launches collection in limited edition The line Inspiring books, recently launched in the Peruvian market, has been made by Faber Castell with the contribution of outstanding national artists. The intention is to bring art to the greatest number of people with products that combine creativity, color and passion. The responsibility of the design is of recognized artists from the fashion world, illustration, comics and urban art, such as Jessica Butrich, Noe Bernacelli, Gerardo Larrea, Álvaro Feliu and the Colectivo Brocha Gorda. The German brand offers a product - limited edition in which you can write, draw, sketch, along with a Pitt Artist Pen marker and a book separator. The idea is to innovate and diversify as well as reach new audiences. “Our bet will always be to support Peruvian art, that’s why we are looking for the most outstanding artists in the country to reach young and adult audiences. In this way, we seek to innovate with 100% Peruvian products and reach all, “said Tula Alatrista, head of Faber Castell’s New Business line.

Seeks to grow in the region W

ith more than 8 years in the market, DACTIC has managed to position itself as one of the leading brands in teaching and stimulation material in Chile. With a catalog that exceeds 1,000 developed products, today it aims to expand to the rest of Latin America. The brand seeks to satisfy the need for schools and teachers, who need teaching materials that support educational work within the classroom and also as a response to the current demands of society as a whole to improve their quality and equity. The Chilean firm DACTIC is presented as a great alternative that has come to renew the offer aimed at pre-basic and basic education (preprimary and primary). Several studies agree on the importance of having supportive educational material that allows students to maintain their attention and motivation in classes, as well as to improve the results in education (effective and entertaining education). â&#x20AC;&#x153;Normally, the material available to teachers, especially from municipal and subsidized schools, is standard and is aimed at achieving a purely pedagogical purpose, which is why it is sometimes unattractive for the child, as a consequence, it manages to motivate and maintain his attention throughout the development of the class, â&#x20AC;&#x153;says Camila Sandoval, Brand Manager of DACTIC. In this sense, DACTIC focused on the design and development of materials that seek to cover both the educational need and exploration and curiosity of the

child, transforming the learning process into an entertaining and, therefore, more effective instance. One of the key elements in the development of its products, is the prior testing by professionals of education who carefully review its design, presentation, constitution and pedagogical aspect, which is clearly explained both in its packaging and on the website available at: www.dactic.cl

Product catalog Today the DACTIC brand is widely recognized at the level of school teaching in the public and private sector because it has managed to extend to the different areas of learning with more than 1,000 educational products developed and that start from early stimulation, through motor skills (fine and thick), language, logicalmathematical reasoning, sensory perception, science, art, social skills and entertainment.

This wide and varied offer is a quality that DACTIC has continued to deploy over the years, creating, for example, a line of material based on the Montessori learning method, another with the Singapore approach to mathematics and, more recently, a line of language developed in conjunction with the group â&#x20AC;&#x153;Singing I learn to speakâ&#x20AC;? to support the work of speech therapists. Special mention deserves the palette of rehabilitation and therapy products for the elderly and that basically focus on material to exercise gross motor, coordination, balance and sensory stimulation. This extensive knowledge of the brand is also complemented by its active presence through demonstrations in kindergartens, schools and points of sale, participation in fairs and events throughout the country. In addition, in its facilities it has a complete showroom where it exhibits its entire catalog, which is constantly growing. Regional expansion The good reception that DACTIC products has had in the market and the great interest from Spanish-speaking countries to have them, have generated the need to find distributors who can expand the availability of this material in Latin America. To contact the representatives of the brand, send an email to export@imex.cl or contact the phone +56-2-23964722.

XI Quito’s International Book and Reading Fair: Good news for culture

he XI Quito’s International Book and Reading Fair 2018, was held at the Convention Center

Metropolitan of Quito, a recently released fairground, modern and strategically located, which has everything you need to host an event of this level. The Minister of Culture and Heritage, Raúl Pérez Torres, accompanied by the President of the Ecuadorian Book Chamber, Vicente Velásquez, the Secretary of Culture of the Municipality of Quito, Pablo Corral, and the Director of Book Fairs, Antonio Correa, gave as organizers a warm welcome to this edition that had as guests of honor the emblematic Province of Esmeraldas, as a prominent local participant, and Mexico, internationally, a country that has marked the Latin American culture with its vast cultural production that includes a prolific literature. The 2018 edition hosted more than 200 activities, including the presence of more than 80 national and international writers such as Daniel Salinas, José Luis Martínez, as well as the English novelist, essayist and journalist Geolf Dayer, among other writers. In addition, after the success of last year, the Children’s Pavilion had 300m2 and its own agenda. The awaited Night of the Book was Thursday 15 with special prices and surprises

for the thousands of reading lovers who came to enjoy it. During his speech, Minister Pérez Torres pointed out that: “The good news in culture will continue and will bring important milestones and enjoyment of the entire community.” At the same time he indicated that the International Book Fair of Quito is part of the José de la Cuadra National Book Plan, which articulates a series of institutional efforts to promote the new Ecuadorian pens,

the new literature that is generated and, without a doubt, it also energizes the publishing sector. The first authority of Culture indicated that: “Although in these spaces recognized authors has been recognized, our policy has given priority to be able to make visible and value the contemporary authors and the new national writers. In these spaces the literary production of Gabriela Ponce, Daniela Alcívar, Lucía Moscoso, Sandra Araya, Fernando Escobar, Esteban Mayorga; a few names of dozens of writers who have represented us. “

ratified, those who showed their satisfaction not only for the sales but also for the organization of the FILL Quito and for seeing that more and more people in the country are interested in books and reading. The XI Quito’s International Fair of Book and Reading 2018, from November 9 to 18, was a unique and unforgettable opportunity for readers and all the public that enjoyed the party of letters and words.

When referring to the visit of the Japanese writer Haruki Murakami, one of the most invited guests, said that a special format was chosen for the conference, a kind of public interview, which was held on Thursday, November 8, at the National Theater of the House of Ecuadorian Culture. The director of Fairs, Antonio Correa, pointed out that “Reading has grown in the country, and it has been verified within the Fair “. A fact that the booksellers

enterprises

in movement Faber-Castell obtains exceptional score for its products The German newspaper Die Welt - with the collaboration of ServiceValue interviewed 800,000 people inquiring about the products or companies that arouse admiration. Faber Castell appeared in most of the statements that recognized quality products. The data allowed to calculate the “Product Profit Score” (PBS), scientifically validated. This indicator shows the proportion of respondents who admire the quality of a product and an outcome that reaches 70% is considered exceptional. Faber Castell reached 77%, particularly for his strategic commitment to the client and for a particular awareness of the processes of social change. “We are proud to be a company with such a long history, that it focused on its core competencies over the decades and developed them even more by being aware of progress,” said Daniel Rogger, CEO of Faber-Castell. “We must all constantly review and question our business model... this is the only way in which a company can master global challenges and prepare for the future in order to manufacture products that make customers feel,” Rogger added.

Staedtler announces its stylus for Chromebooks The growing presence of computers running the Chrome OS from Google (Chromebooks) has led Staedtler to launch a pencil specially designed for their touch screens. This is the new Noris digital pen, which has been developed to use in equipment such as the new Acer Chrome and will soon be available. The promised pencil will be very similar to the one used in Samsung devices and will have adjustable line widths and ecological compatibility (It is made of wood). It is very important to note that these pencils do not require charging- they use magnetic resonance - and will be used, for example, so that students can write on their touch screens while receiving a class. According to Google, it has been designed with accessibility in mind, so it should be easy for children to use and useful for professionals. Although an exact launch date has not been given and prices have not been discussed, it is estimated that the cost may be under $40.

Pilot Pen helps erase bullying As bullying and cyberbullying have grown significantly in the US, Pilot’s joint effort with the STOMP Out Bullying organization is aimed at helping to “erase harassment” for the fourth consecutive year. The goal of this campaign is to focus on this serious problem, helping parents, educators and students know the valuable resources available to those who need support. As part of the effort, Pilot is donating 10 cents from each package specially marked for this FriXion Clicker erasable gel initiative, purchased during the 2018 back to school season. Pilot has pledged to donate $ 325,000 to the aforementioned organization. “Each year, Pilot Pen strives to provide students with the tools they need to face the school year, but after witnessing the great problem of cyberbullying and bullying in the United States, we wanted to contribute to help eliminate this problem in the schools, “said Ariann Langsam, Vice President of Consumer Marketing at Pilot Corporation of America. Pilot Pen has also partnered with Greta Monahan, a TLC star, lifestyle expert and dedicated mother, to help parents eliminate bullying in their children’s lives by sharing her important advice.

Surprisingly, the sale of physical books is growing Although the alternatives have multiplied, reading lovers have not abandoned physical books and, against what might be expected, their sale has grown. The traditional paper media have suffered in recent years and many have either been reconverted or have disappeared. With books, however, the opposite happens resisting in a field that has beaten those who came to overcome it, as has happened with the CDs or DVDs that have been replaced by streaming. According to PwC, in its global media and entertainment landscape for 20182022, the consumer market for printed books has not only maintained but has had a small growth of 1% in recent years. PwC estimates that by 2022, consumers around the world will spend $ 50.3 billion in physical or audio books. The figure corresponding to 2017 was US $ 47,800 million. It is claimed, on the other hand, that the growth of digital devices such as Kindles or Nooks - the most popular readers of digital books - has reached its peak, as evidenced by the report of the Association of American Publishers (AAP), which states that e-book sales fell in 2017 for the third consecutive year.

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Stabilo highlights the story of extraordinary women The German advertising agency DDB created a campaign for Stabilo that has had an impact on the simple and clear message of the brand: helping to highlight what could otherwise go unnoticed. For this they chose historical fragments where women appear who are not always paid a fair tribute. The piece, made to be transmitted by different media that broadcast video, moves through history and without adding more than a simple highlight in the most known color of the brand - yellow - puts the emphasis on what should have attracted attention. In this way, stories of extraordinary women that appear in some images but not always in the foreground stand out. The featured characters are Katherine Johnson, a NASA mathematician who made it possible for the Apollo 11 mission to safely return to Earth thanks to her calculations; Lisie Meitner, discoverer of nuclear fission; and Edit Wilson, First American lady who assumed the responsibilities of the President after he suffered paralysis.

Mattel will sell its factories in Mexico and cut 2,200 jobs worldwide Although toys are still an important market, it is clear that both the product mix and the way of commercializing have changed. This has led Mattel to reformulate its approach, which includes selling factories and cutting staff. The toy manufacturer announced the planned sale of its plants in Mexico and the reduction of personnel worldwide, which will affect 2,200 employees. The latter is equivalent to 22% of its global workforce and will allow it, along with other actions, to reduce costs by US $ 650 million over the next two years. The hard measures were taken after knowing the results of the second quarter 2018 that show a 14% drop in sales and an increase in losses of 29%. The quarter mentioned was particularly affected by the closure of Toys’R’Us, a company with which Mattel had close distribution ties and also by the decrease in sales in important markets such as China. Despite this, Mattel’s forecast, after the adjustments, is optimistic. “While the industry is evolving, the toy market continues to grow, and we should be able to reverse our own trends given our strong reputation and the quality of our assets,” Mattel said in a statement.

BIC integrates its business in Africa BIC has defined an agreement with Haco Industries, a producer based in Kenya, to take charge directly of the manufacture of its products and also of its distribution in the region. With a common work trajectory of more than four decades, both companies know each other very well and are willing to rethink their relationship. In order to move in this direction, Haco would transfer its Kenyan factories to BIC and also the distribution in East Africa of stationery, lighters and razors. The process has already begun and it is expected to be completed by the first day of next year, framed in BIC’s continuous growth strategy, which aims to diversify its portfolio and strengthen its presence in Western and Southern Africa. “BIC has a strong historical presence in Africa with a strong industrial and distribution footprint, this continent is a key asset for the development of BIC. I am sure that this agreement will strengthen BIC’s long-term growth prospects in the region and generate value for all as we fully integrate the business, “said Gonzalve Bich, CEO of BIC.

Faber-Castell joins Bentley Bentley, the renowned English luxury car brand, is the new partner of Faber Castell. The German brand will launch a new collection of writing tools and accessories that will be called Graf von Faber-Castell for Bentley. The new line comprises three ranges of writing tools and matching accessories, designed, developed and manufactured jointly by Graf von Faber-Castell and Bentley. To seal this joint commitment to the highest level of craftsmanship, Chris Cooke, head of product design at Bentley Motors, and Charles von Faber-Castell, director of Graf von Faber-Castell, worked together to create a classic ballpoint design but contemporary that reflects the values and heritage of both brands. The new “Graf von Faber-Castell for Bentley” collection will be available from September 1 around the world. The prices will range between 220 euros to 390 euros in Graf von Faber-Castell stores and department stores.

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in movement US: trade war will affect prices of school supplies Walmart announced that different products, among which are school supplies and holiday ornaments - particularly Christmas - will rise in price this year as a result of the increase in tariffs for items that come from China. “Consumers will pay more. Suppliers will receive less, the margin of commercial retailers will be lower”. This increase will lead to “consumers slowing consumption”, said the mega retailer. It is not easy to change the scheme, after decades of operation of the one in force. Even though many local suppliers would be benefited in the first instance, the dependence on Chinese supplies would complicate the proposal in the medium term. “The government continues to overestimate the ability of US companies to change or expand China’s supply chains”, Walmart said. “Since Walmart has been a great source of cheap products for low-income customers over the years, this really hurts the people Trump says he wanted to help”, said Sucharita Kodali, an analyst at the Forrester research firm. In the same direction, Target, another giant, said that the current measures “will hurt US consumers”, who will have to pay more for the products they were used to buying.

Kaweco: The German family business expands its worldwide distribution Since its founding in 1883, Kaweco has stood out for its quality, sophistication and exceptional design. Features that it maintains with the current management of H & M Gutberlet GmbH, who bought its rights in 1994. Gutberlet was always a specialist in parts of writing instruments and OEM production for renowned manufacturers. With a passion for the history of Kaweco, Gutberlet has managed to expand the brand with representation in more than 50 countries around the world, in a growing effort that seeks to add other markets worldwide. For this, the company always looks for reliable partners in each country, who understand the brand and its needs. Kaweco is receiving a significant demand for products from Latin America, which has encouraged it to seek new partners and distributors for long-term cooperation in our region. At this time, the commercial management is particularly interested in Brazil, Ecuador, Suriname, the Dominican Republic, Jamaica and Venezuela. More information can be found by contacting the company directly: https://www.kaweco-pen.com/en/contact

LEGO presents its new sustainable blocks The Danish manufacturer joined the worldwide trend of replacing plastic with biodegradable materials and presented its line of ecological plastic blocks made of 98% with a material of plant origin. The company announced that by 2030 it plans to manufacture most of its products and packaging using environmentally friendly materials or recycled sources. The pieces that make up the new line are shaped like trees and the raw material that makes them up is ethanol, produced from sugar cane. It is a soft, durable and flexible polyethylene that according to LEGO is totally identical to those produced with conventional plastic. To the material is added the conversion of the LEGO plants, which are now powered by wind energy. “At LEGO Group we want to make a positive impact on the world around us and we are working hard to create products for children that use sustainable materials,” said Tim Brooks, vice president of environmental responsibility at LEGO. “We are proud to announce that the first sustainable LEGO pieces, which are made from plastic made from natural materials, are already being manufactured and will be included in the LEGO boxes this year,” he added.

Ink market for injection printers exceeds US $ 100 billion The injection ink market, globally, will grow at a rate of 9.4% year-on-year reaching US $ 109 billion in 2023, according to a new report. This confirms the growth in the professional market of this technology, as anticipated by IDC. According to Smithers Pira, a well-known market research company, the greatest growth comes from the wider use of ink in packaging, books and commercial printing, although advertising continues to be the area of greatest application. On the other hand, the use of ink for injection is foreseen in new markets, such as 3D printing, biomedical printing and printed electronics. Only the segment of inkjet printing in graphics and packaging applications will reach $ 69.6 billion at the end of 2018. “The economy and reliability of inkjet improve consistently as a result of the intoxicating investment in print heads, machinery, inks and drying systems. Inkjet is gaining market share in analog processes, as well as in the opening of new applications, with the development of new routes for the market and workflows, “explained Sean Smyth, printing consultant of Smithers Pira.

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The importance of handwriting This is what Faber-Castell highlights in Colombia and promotes the recovery of calligraphy in both children and adults. “When you write by hand you identify much more with being as it is; in the identity of the person. We are trying to resume the calligraphy that used to be a subject in school “, says Andrés García, marketing manager of FaberCastell Colombia. For many people, a correct expression calls for manual writing and prefers it to the one that would emerge from the keyboard, where ideas do not always flow in the same way. This is reaffirmed by Jennifer Arregoces, graphic designer with emphasis on calligraphy and lettering, who highlights the connection between the brain and the hand: “It is relaxing to write by hand. Not only do we return to our tradition of creating, but it is also that romantic side of writing to other people that brings us good feelings and emotions that relax us, “says Arregoces. The specialist adds that handwriting encourages creativity and that in the digital era this has diminished. “The fact of writing by hand gives us the possibility to do it ourselves and look for that creative side that we all have”, she adds.

Amazon is considered the best office provider A study conducted by Apruve, focused on analyzing businesses in various stages of e-commerce adoption, identified Amazon as the best e-commerce site for B2B office supplies in the United States. In the research, user experience, usability, B2B product needs, marketing and shipping were particularly evaluated. With this ranking, Amazon confirms what the same report had already specified the previous year. This result - a real distinction - comes after the ecommerce giant reported annualized sales of more than $10 billion in Amazon Business, its rapidly expanding B2B platform. In second place this year was Shoplet, which advanced two places compared to last year to beat On Time Supplies, which this year came in third. Both companies outperformed Amazon in the user experience category. Shoplet was praised for having a “great understanding” of its target market and for being able to direct cost-sensitive buyers to offers. The other companies that completed the top five were: OfficeMax / Depot and Best Buy Business.

BIC and E. Leclerc come together to recycle writing tools In response to the demands of consumers increasingly concerned about sustainability, BIC and the French chain of supermarkets E. Leclerc, have joined efforts to recycle writing tools. The collection will operate through the installation of collection kiosks at the entrance of hypermarkets and Leclerc supermarkets for all types of used writing tools. The initiative tends to favor recycling and motivate by example. Currently, in France only 23% of plastic waste is recycled, this rate is still relatively low to fight effectively against the problems caused by this omnipresent material. After being recovered and compacted, the resulting material is subjected to a process that separates the different components for reuse by the company Plas Eco in the production of outdoor furniture.

The competition in erasable gels intensifies Gelocity Illusion is the new BIC gel pencil intended to compete directly with Pilot Frixion, the pen that has dominated this market until now. As it is destined to a market that changes day by day -the digitized contemporary students- the product of the French company comes in eight colors, from pink to turquoise, attending the needs of an audience that demands variety to color. The Gelocity wants an important part of a market that sells almost 20 million units each year, despite the growing digitization of different educational and entertainment practices. The price will be similar to Frixion and will be around two dollars. To the quality and variety BIC has added an aggressive commercial strategy, to which Pilot responds with a similar deployment: “For this season, which represents between 35% and 40% of our sales, we have deployed a whole universe in the stores, including the supermarkets, to encourage the linear”, said Hugues Chatelain, CEO of Pilot Pen France. What remains in evidence for both brands is the importance of renewal in a moving market: “At Bic, we offer approximately 20 new products every year, including new versions of our iconic products, such as 4 colors”, said Sophie Palliez Capian, Director of Investor Relations at BIC.

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in movement Messe Frankfurt forms strategic alliance in India

Messe Frankfurt, organizer of two dozen fairs around the world, announced that he has teamed up with the exhibition division of Netlink Solutions India. As a result of the agreement, version number four of the Stationery and Write Show that takes place in India, will be called ‘Stationery and Write Show presented by Paperworld’. What summarizes the support of Messe Frankfurt, which will take advantage of their knowledge and experience in the industry to support the further development of the fair. It is also expected that the partnership between the two organizers will include joint marketing strategies and customer participation. “We hope to bring the Stationery and Write Show presented by Paperworld to its next stage of development and offer a quality platform for businesses and networks,” said Minesh Modi, Netlink Promoter and Wholetime Director. “The strategic factors that led to the partnership are based on common commercial principles to provide improved exhibition experiences. While our goal is to improve the quality of the platform with new proposals for our national customers, the alliance will also open the doors for our international exhibitors to take advantage of the growing market segments represented at the fair, “said Raj Manek, Managing Director of Messe Frankfurt Trade India. In the previous year’s edition, the Stationery and Write Show brought together 375 exhibitors, who received more than 12,000 visitors. The fourth edition will take place from January 9 to January 12 2019 at the Mumbai Exhibition Center.

USA: Faber-Castell promotes diversification and invests in new plant The Illinois Department of Commerce and Economic Opportunities announced the opening of Faber Castell’s first manufacturing facility in the United States, which will be located in the city of Elgin. In the North American facilities, which demand an investment of 9 million dollars, the German company will produce its line of cosmetics and will occupy at least 50 people. “I am proud to announce this project during the 40th anniversary of Faber-Castell Cosmetic”, said Mary von Faber-Castell. “The facilities of EE. UU will become the Faber-Castell beta factory with exceptional processes and systems, in addition to offering them to US customers. UU The same speed of commercialization and convenience that Europe and Brazil enjoy now”, he added. Production at the installation of around 5,000 square meters is scheduled to begin in October. The products manufactured on the site will be available for sale at the beginning of next year.

Mary von Faber-Castell junto a Charles von Faber-Castell

Avery Dennison launches new solutions in RFID tagging The label industry evolves and RFID, which used to be almost a curiosity, has become an increasingly adopted important alternative. This has led Avery Dennison to expand its portfolio with ultra-radiofrequency labeling products for the pharmaceutical and healthcare sectors. These smart labels allow to control stocks, eliminate losses in the inventory and improve the patient experience. The sum of these elements produces better results, besides optimizing the fight against counterfeiting in packaging. The solutions recently presented, have an excellent performance in glass and plastic containers, improves reading distances and facilitates the treatment of products that require strict control.

Pukka Pads is established in America Pukka Pads announced that it has established a new base of operations in the United States, which will meet the demand of this important market, in addition to that coming from Canada and Mexico. Its recognized lines of notebooks, notebooks, pens and stationery can now be dispatched directly to distributors, leaving also the option to buy directly in the UK, as many do today. The decision to land in America is the result of extensive research developed by Pukka, which defined ways to best address the mass markets and better meet the growing demand for quality products that improve each part of the writing experience. â&#x20AC;&#x153;The challenge I am most anxious about is to build the Pukka Pads brand here, looking to emulate the success that has been seen in the UK market. We are excited about the initial response and will seek to build a range that offers customers something exciting and new. From young children to executives, we will have products that cross all age rangesâ&#x20AC;?, said Martin Uniacke, Pukkaâ&#x20AC;&#x2122;s new director of operations in the US.

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Antalis reconverts its business Antalis paper sales, which fell by 0.6% in the first half, have justified the group’s decision to reconvert its activity, abandoning paper as a product around which its activity revolved. Antalis continues the transformation of its business model towards the Packaging and Visual Communication sectors. These two sectors now contribute 37% of the company’s gross margin at present. The refocus also applies geographically, so the subsidiaries in South Africa and Botswana have been sold. “The transformation of our business model towards more dynamic geographies and sectors, while continuing to consolidate our positions in our historic business sector, continues apace. Thanks to the acquisitions completed in 2018 and taking into account the imminent sale of our South African companies, the contribution of Packaging and Visual Communication to the group’s total margin has grown”, said Hervé Poncin, CEO of Antalis.

BIC Cristal, the best-selling ballpoint pen in history If major changes -the current one is 14% lighter than the original- the BIC Cristal has remained as the best-selling ballpoint pen in the world since its creation in the fifties of the last century. Being the right product at the right time led to it being quickly adopted by a growing number of consumers who were looking for an affordable, quality, easy-to-use pen that would allow them to write everywhere. The demand comes from all sectors and activities. As the same company explains, “Stationery products have a 100% penetration. It is written in all areas of the life cycle. Children at school, students at university, adults at home, at work ... We cannot say that people write less, but it is true that the uses are evolving. “ With sales in more than 160 countries, Cristal continues to fulfill what it always offered: writing without fail - that was its slogan - up to 3 km on average until its ink runs out.” And although the demand is contracted in developed markets, the growing school population in emerging markets guarantees a long life to this instrument that earned the right to integrate the permanent collections of the Museum of Modern Art in New York and the Museum of Art and Modern Georges Pompidou in Paris. Since 2004, when it reached the record number of one hundred thousand million units sold, the BIC Cristal is considered the most sold ballpoint pen in history.

Ambiente 2019 will have India and its crafts as guests Ambiente is an exhibition that stands out for different reasons. The one that stands out is its importance worldwide in products related to the table, kitchen and furniture, decoration accessories, interior design concepts, gift items, as well as jewelry, costume jewelery and fashion accessories. This show is undoubtedly “the show” par excellence for the entire sector. Its wide range of products makes it a unique event. In the previous version, 4,441 exhibitors presented their classic products and innovations to the 134,600 professional visitors from 168 countries for five days, numbers that the organizers hope to overcome in February. Ambiente 2019 will have India as its guest country and will be presented by Indian designer Ayush Kasliwal from Jaipur. This will include a wide range of products from traditional and contemporary crafts that will reflect the mythology, architecture and culture of this immense country. “Many of India’s artisanal ecosystems continue to exist today, and have not been completely replaced by the mass production industry. The fact that India works with so many handmade products opens up huge possibilities for this country. Well, especially for India, the future lies in craftsmanship. The Ambiente fair is a great opportunity to present handmade products, “says Ayush Kasliwal. The next edition of Ambiente will take place at the well-known fairgrounds in Frankfurt, Germany, from February 8 to February 12, 2019.

Bi-silque presented ARCHYI at Orgatec 2018 Among the novelties that the Portuguese manufacturer Bi silque brought to Orgatec 2018, ARCHYI stood out, its new line of visual communication products aimed at contemporary workspaces. According to Cátia Ramos, brand manager, ARCHYI “is committed to inspire people to be more collaborative, connected and creative in their workplace, so they present new solutions for the new work visions that this fair presents biannually it’s just a natural step in the evolution of the brand. “ Bi-silque was able to present its innovations to all workers and professionals, particularly architects, who visited the latest edition of Orgatec. With its new products Pico, Douro, Sculpo, Curvo and Osb, the producer showed how the elements of communication can help inspire cultures of collaborative and creative work. Orgatec, the international trade fair for office equipment and devices, was held in Cologne, Germany, from October 23 to October 27 2018.

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in movement USA: Bulletproof backpacks are established as a school product

The company of Boca Ratón presented its Start Proud program this year, created to introduce a significant contribution in the lives of worthy students, parents and teachers throughout the country, ensuring that they receive the supplies they need to carry out their work. Office Depot and its associated companies equipped more than 20,000 backpacks, collectively valued at more than US $ 1 million, with essential elements for returning to school such as notebooks, folders, pencils and other supplies. The backpacks were distributed to students at the beginning of the 2018 school year in ten celebration gatherings throughout the country. The initiative began in Atlanta on August 3 and continued with visits to San Francisco, Austin, Charlotte, Philadelphia, Chicago and throughout the state of Florida. Office Depot, in partnership with Boise Paper and Domtar Paper, also provided school supplies to teachers in each of the schools where the meetings were held. In addition, an “All-Star” educator was recognized at every Start Proud event! with approximately $ 1,000 in premium supplies, which included computers and furniture, to celebrate his extraordinary efforts in the classroom. “At Office Depot, we are committed to supporting education by providing supplies to schools and teachers, and by giving students the tools they need to feel prepared, confident and proud at the start of the new school year,” said Jerri DeVard, executive vice president and customer service director of Office Depot, Inc. “Restoring local schools has been a cornerstone of our 30-year investment to advance education. The Start Proud! Initiative is a natural evolution of our approach to positively impact students and teachers, “he added.

Messe Frankfurt opens its new pavilion 12 Messe Frankfurt, organizer of Paperworld, announced the official opening of its new pavilion 12, which significantly increases itsexhibition area. The space is part of the modernization project of the company and has an area of 34,000 square meters. The investment is 1,000 million euros (1.14 billion dollars) which also includes the new pavilion 5 - which will be built after the January fair - and also the refurbishment of pavilion 6. The newly incorporated pavilion offers a space equivalent to the area of five football fields, has 800 parking spaces and a covered, specially designed roadway (via mobile). “We have built a room with cutting-edge technology and highly flexible, with a transparent construction that allows optimal management and logistics of visitors,” said Wolfgang Marzin, CEO of Messe Frankfurt.

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