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ISSN N° 1390258X
Year XVIII No. 73
April 2019
Paperworld, Creativeworld and Christmasworld open a new season
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Editorial...................................................................................................... 6 Paperworld, Creativeworld and Christmasworld open a new season.................................................................................. 8
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Molotow is invited by Creativeworld to present its Skyline Shop System, as a point of sale in the store....................... 22 Global Notes back to Paperworld in Frankfurt, Germany........... 26 For Compactor, quality education starts with quality products.. 29 #PelikanMyNumberOne....................................................................... 30 New standard for shredding data media.......................................... 32 Regional brief.......................................................................................... 33 The ZigZag book by HahnemĂźhle impacts urban art.................... 44
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Printex SRL, a company that labels the world................................. 46 Kangaro Group of companies at Paperworld 2019....................... 47 Scrity Envelopes...................................................................................... 48 Enterprises in movement..................................................................... 49
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Editorial When Frankfurt becomes the capital of the world
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he fairs that take place at the beginning of the year in Frankfurt, Germany are not simple exhibitions. Unlike what happens in similar events around the world, the renowned trio -Paperworld, Creativeworld and Christmasworld- officially opens the year, presents news and brand addresses that determine the fate of the sector in the following months. If we had to use a single adjective to describe them-a difficult task in the case of exhibitions that receive a wide range of positive descriptions-we would have to use the following: unavoidable. In this there is consensus and both manufacturers and distributors recognize it, without its importance being objected. This year was no exception and the three sister fairs surprised once again. Paperworld demonstrated, as it does every year, that it is far the largest fair in the sector, with thousands of exhibitors and visitors who came, literally, from all over the world. And those who come to this exhibition not only want to enjoy the offer of products -which is undoubtedly important- also want to breathe future, with dozens of events and presentations that not only complement but give the fair a unique profile. And this last proposal can be applied to the other two fairs: Creativeworld is also unique because there is no other fair of hobbies, arts, crafts and supplies for artists that, on one hand, offer the quantity and variety that this sample presents and that, for another, is also the best thermometer that exhibitors have to know how they will perform the products presented in the coming months. We are not redundant if we say that Christmasworld is also unique, we are only being descriptive with an event that does not even have a benchmark to compare. What we affirm is confirmed by a number of assistants that do not decay, attracted by an offer of products and services that is renewed year after year, demonstrating why Messe Frankfurt is always one step ahead of time, one of the keys to its success together to the exceptional organizational capacity. For this reason, this issue has a very broad coverage of German fairs, held on-site, as every year, to give you our particular perspective of this important event that makes Frankfurt the capital of the world, defining a new year. As always you will also find in our pages the events of the sector in recent weeks with news, reports and novelties that arise from the work of all those who build bookstore and stationery in our region. Enjoy your reading. Daniel Millรกn (2019).
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Paperworld, Creativeworld and Christmasworld open a new season
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here is no doubt that the three major fairs in Frankfurt -Christmasworld, Paperworld and Creativeworld- always open the year at the level of business in our sector and the latest edition of this trio was no exception. Presenting futureoriented topics and the latest trends, 3,119 exhibitors from 68 countries inspired national and international trade with innovations in office supplies, stationery, hobbies, crafts and artistic items, without forgetting the best in seasonal and festive decoration. More than 87,000 visitors from 161 countries went to the Frankfurt Fair and Exhibition Center to discover the highlights and new products for their business at the three international fairs. “The high level of internationality is one of the most decisive qualitative factors of our events. The excellent quality of visitors and personal contacts are also unique characteristics in which interactivity, emotion and intelligent link between the analogue and digital world become the main engines of the next business season. And our trio of fairs generates the right impulses for this, “said Detlef Braun, member of the Executive Board of Messe Frankfurt. The trio of trade fairs confirmed its role as the indispensable
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business platform for the exchange of information, in addition to concentrating innovation and quality. This concept attracted visitors from all over the world who, in addition to the host country, Germany, came from Italy, the Netherlands, the United Kingdom, the United States, France, China and Russia,
among the countries that contributed most visitors, noting a very important increase of assistants of these last two countries. “The level of internationality on the visitor’s side is excellent. We are very happy with the business course at the fair. The mood in the market is also positive. Companies that are active and committed have good prospects of success despite, or rather, thanks to the correct connection with online activities, “said Kathrin Völker, Managing Director of Räder GmbH. of internationality what stood out, but also the quality of visitors, with 76% of senior executives and decision-makers in their organizations. “Without a doubt, those who make the decisions are those who come to Frankfurt”, confirmed Kerstin Winkler, Marketing Marabu According to the survey that was conducted among the attendees, 92% of the professional visitors were very satisfied with the range of products, highlighting that, in addition, they had fulfilled their objectives of strengthening relationships.
accompanied by a complete program of events. Paperworld, completely in tune with the latest developments, presented everything that should be known on paper, office supplies and stationery, thanks to the thousands of exhibitors who came from different parts of the world. “We are delighted with the large number of exhibitors, which demonstrates that Paperworld is the most important fair worldwide for the paper, office supplies and stationery industry. A total of 1,668 exhibitors from 64 countries made presentations during the four days of the fair. With renewed growth for the second consecutive year, we have provided a stable base for the sector despite the difficult situation in the market, “said Stephan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH. According to the survey of exhibitors this year, which is the counterpart of which is made to visitors; about two thirds of the companies were very satisfied with the standard of visitors. Almost 80 percent of the exhibitors said they had achieved their goals for the fair and, directly related to the latter, more than three quarters of those who exhibited said they were very pleased with their results in Paperworld. “Manufacturers of branded products have started the year on an optimistic note. They met with their national and international clients at Paperworld 2019, which makes the fair the ideal communication platform at the beginning of the year. The exhibition halls offered an almost complete overview of the market, with satisfied exhibitors and a high standard of visitors, “explained Thomas Bona, General Director of the Office Trade Mark Industry Association (Verband der PBSMarkenindustrie).
This positive echo shows that Frankfurt is not only an international market for innovations, but also an indispensable business platform for the exchange of ideas and information on a personal level. “Retail appreciates the broad spectrum seen in Paperworld and takes advantage of the opportunities offered by the complementary product lines found in Creativeworld and Christmasworld. It highlights, on the other hand, the selection of conferences, forums and special presentations oriented to the future with a high level of content and exhibitors,” said Thomas Grothkopp, General Director of the Association of Retail Trade of Home and Office (Handelsverband Wohnen und Büro ). We will review each of the Frankfurt fairs below, starting with the emblematic -and older sister- Paperworld. Paperworld 2019: trends and innovations inspire the sector. The Mecca of the sector surprised again with its extensive range of office and stationery products, which were
Positive evaluations show that Paperworld meets the expectations of the main players. “Retail appreciates the broad spectrum seen in Paperworld and takes advantage of the opportunities offered by the complementary product lines found in Creativeworld and Christmasworld,” said Thomas Grothkopp, General Director of the Home and Office Retail Trade Association ( Handelsverband Wohnen und Büro).
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At the paper fair, as happened in general with the other two, after Germany most of the commercial visitors came from China, Italy, the United Kingdom, the Netherlands and the United States, as well as France and Spain. Particularly large increases were observed in China, Switzerland, the Netherlands and Austria. Matthias Schumacher, Director of International Sales of Tesa, also praised the high level of internationality of the visitors: “We had a really good fair and our rather modest expectations were far exceeded, the number of visitors to our stand was very high; the important visitors for us, from wholesalers to specialists in offices and retailers, came to Paperworld.From outside Germany, we welcomed all the key accounts in Europe and we were able to generate new potential customers, for example, from Africa and the Middle East. After this Paperworld, we can look to the future with confidence“.
interest to visitors also reflected the high level of demand of the two product segments. The most popular items were office paper and mail materials (33%), office and desk equipment (27%), organizers, calendars and notebooks (24%), as well as printers and IT supplies (24 %). “I am inspired by the new trends and products of Paperworld. I am always looking for special products in the office paper and writing utensils segments. Here at Paperworld, I find those products, “said Anne Schwarz, staff member of Kargl Schreibkultur, Koblenz. Future Office attracted visitors
Office and stationery under the same roof Paperworld is the only international fair for office material and stationery products that brings together these two segments under the same roof. To prove it, this year the pavilion 3 was the scenario of both. The privately oriented stationery segment regrouped in Hall 3.1, while professional visitors were able to discover the latest products for the modern office in Hall 3.0. Commenting on this provision and referring to his company’s business at the fair, Martina Schneider, Director of Public Relations of Schneider Schreibgeräte GmbH said: “We are very satisfied and the number of visitors to Hall 3.0 has been very good. Paperworld is the right place to reach our international customers. Sustainability was one of the main topics on which we focused on a virtual reality presentation, with great success and a positive echo “. The new design of Hall 3.1 was particularly popular with exhibitors: “We are very satisfied with Paperworld and our new location, Hall 3.1 is a real success, the design is extremely good and offers visitors a lot of inspiration and examples. In addition, the combination of exhibitors is perfect and we also benefit from more visitors than the previous year “, confirmed Domenic Meier, CEO of Artoz Papier AG. Areas of
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Paperworld is particularly distinguished by its orientation to the future, a direction that is privileged in the professional development program and other events. For this reason, the conferences and the exhibition of the “Office of the future” offered information about the offices as a changing space that adapts to the times. This is the third time that Paperworld has focused on this issue, insisting on its importance for the sector. “The trend in the workplace is moving away from classic and onedimensional offices towards flexible office environments. In this sense, we learn from the strengths and weaknesses of monofunctional forms, “said the architect André
Schmidt of Architekturbüro Matter in Berlin and curator of the presentation. In addition to the varied and interesting conference program for trade, facilities managers and architects, several exhibitors presented their latest products once again at the “Office of the future.” For example,
impressive demonstration of how book sellers and other retailers can skillfully combine different product segments and thus generate additional sales. “At Paperworld, I meet numerous younger designers in the greeting card segment, whom I do not know about at other fairs. Also, I’m interested in the grade books, because they complement the books in my store. I collect useful ideas from ‘Mr. Books & Mrs. Paper ‘, for example, interesting concepts for tables and thematic windows,” said Andrea Tuscher, owner of Buchladen am Markt. This time, curator Angela Niestrath showed how smaller spaces can be decorated in an attractive way. Wrap Up, for its part, provided even more impulses for the retail trade with fashion gift wrappers with Ulla Büning. In its demonstrations, the wrapping expert offered ideas for wrapping eye-catching gifts and the latest trends from the manufacturers.
Next season’s trends Legamaster showed blackboards and presentation screens, Wilkhahn presented flexible seats and dynamic tables, Ceka exhibited a flexible meeting room, while Luctra was represented by a collection of office lighting Moresy participated for the first time in a mobile registration system on which the company CEO, Jens Bruins, commented: “The concept of” Office of the future “is right, and I feel overwhelmed by the way it attracts commercial visitors. This is the first time that we exhibit at a fair and our product combines perfectly with the presentation and, of course, the issue of flexibility. We have received very positive comments from very different target groups, which is very inspiring. “. A multifaceted program of events The focus of Paperworld Trends in Hall 3.1 focused on the latest trends in the field of paper, writing, gifts and school supplies. The presentation offered commercial inspiration for the lines of supplementary products and for the design and decoration in stores. Another highlight at Hall 3.1 was the presentation by Mr. Books and Mrs. Paper, which offered an
This year, retail can be based on a variety of trends: simple elegance and opulent elegance are not mutually exclusive. Whether it’s the traditional dark shades of blue and green combined with bright gold, or the light natural tones with silver highlights, both trends add an urban touch and give the office a classic style. These color trends are combined with sustainable products, natural materials, reduction and a touch of exclusivity. For the workplace of the modern office or the home office, Paperworld presented folders made of cork and calendars with handmade papers, which require very little water for their manufacture. These products are combined with pale beige colors or pastel colors, which give an airy and, at the same time, modern touch to the office. The light colors of summer reach the work spaces while the geometric motifs remain in trend, this time strongly inspired by art deco elements. At Paperworld, this trend adorned notebooks, folders and accessories.
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novelties, inspired more than 9,000 professional visitors from 104 countries, thus ensuring an excellent environment. “Creativeworld sets the pace for the year, this is where we present new products and discover how our customers receive innovations, it’s a very good boost for the business year and for the latest products to be accepted,” said Eric Chaveau, Managing Director of Pebéo.
Parallel to simple elegance, flexibility plays a decisive role in the office. There is a very clear trend towards future-oriented solutions with improved functionality and classic features. In this line, the next season offices of the executives will tend to be furnished in a simple way in dark colors. “Reduce” is now the keyword. Next year, Paperworld will take place from January 25 to 28, 2020 Creativeworld the inevitable reference for the creative world The fair of hobbies, arts, crafts and supplies for artists is undoubtedly Creativeworld, as demonstrated every year by a number of attendees that does not decay. “As always, Creativeworld comes together in Frankfurt,” says Charlotte Lynn Nielsen, Export Director of Creativ Company. 362 manufacturers from 44 countries filled the exhibition halls of this fair and showed what the creative heart desires. The exhibitors, with their varied products, trends, techniques and
No other trade show combines creativity and business in an original way as Creativeworld does. Stephan Kurzawski, Member of the Management Board of Messe Frankfurt confirms: “We welcome many abroad visitors every year, they visit us because we offer them the global DIY market in one place for four days”. In total, 6,306 visitors came from abroad (69% of the total). In addition to the German visitors, many retailers from the Netherlands, Spain, Great Britain, France and Italy were present at the fair. From outside Europe, the USA, Russia, Australia and Turkey were strongly represented, while taking into account those who came from developing markets such as Latin America. This is confirmed by KarlHeinz Hartmann, Head of HQ Services: “Here at Creativeworld we have many customers from Germany and Europe, but also from Australia and the United States, the atmosphere is good and we are very satisfied”. Piero Frova, FILA’s Marketing Director, confirms what many of his colleagues have said: “We’ve been coming here for 20 years and it’s the right decision again and again, here you meet clients and colleagues from all over the world.”
Most commercial visitors came from the retail sector, but wholesalers, many of them from outside Germany, also placed orders with Creativeworld. The quality of the visitors is maintained at a very high level: 75% of the professionals who arrived at the fair were senior executives and, therefore, had the capacity to purchase and make decisions. “Creativeworld is increasingly the focus of our industry, we can see this in the very good contacts we find here and in the new contacts we make,” explained Nils Knappe, General Manager, H. Schmincke. Harold Kruis, Marketing Director, Royal Talens,
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adds: “The quality of visitors and meetings is very high: more than 90 percent of our visitors make decisions.” While much of the buyers were more interested in the products of the hobby and crafts sector, there was also a strong demand for graphics and art supplies, as well as crafts and textile design. “The manufacturers are very happy with Creativeworld,” said Gerlinde Karg, Chairman of the Board and Director General of the Creative Hobby Association (Verband Hobby-Kreativ eV), who also highlighted the role of the Creativeworld Forum: “I have not experienced a forum as complete as this year, workshops like these are hugely important for retailers and manufacturers.” Complementary programs: an unmissable experience The testimonials about the complementary programs in Creativeworld speak for themselves highlighting the success in the choice of topics and treatment given to each: “Every year I hope to visit Creativeworld; I have attended the fair for five years and it’s an increasingly interesting experience. The direct contact with my suppliers is very important for me; I can experience the different articles up close and examine the innovations of the products with care Creativeworld Forum workshops are also a must, “summarized Sabine Denz, a specialized retailer of Kehl. As the attendees acknowledge, whether in the Creativeworld Forum, in the special Street Art presentations or in the Creativeworld Trends, the main concern was to give ideas so that retailers can face the growing challenges at the point of sale.
and we were delighted with the positive response,” said Carlos Lorente, Executive Director of Style Scout Graffiti Academy. “In the retail sector, the demand for street art products is growing, so manufacturers have to take this into account, and many are already incorporating the theme into their portfolios.” In the concept Retail 4.0 - Update your store, the main focus was the experience of purchase at the point of sale. The team transmitted the expert knowledge in a clear and practical way, showing the professional visitors the importance of competent advice and what the client’s needs are. Using the example of street art, sales professionals demonstrated the use of POS displays and the integration of urban art items in the retail store. A large number of visitors used the exchange of knowledge and practiced in the test tables. “Traditional fine arts stores can take advantage of new target groups with this segment of products and, therefore, generate more sales, because only those who stay up to date, recognize trends and provide expert advice on how to implement them, will succeed.” said Nicola Luigi Schwarzwälder, Product Manager, Schneider Schreibgeräte. Thomas Jaenisch, CEO of Myboshi, supported the latter: “If you are only selling products, the internet can do it at a lower price, fast and 24 hours, but when a specialized retailer positions itself and says: ‘I am selling Ideas, creativity, experience and tangible sensations’, this is recognizing the advantages of traditional retail, specialized retailers are important in inspiring people to be creative and to support them with friendly advice.” The Creativeworld Forum, a permanent element in this exhibition, also plays a formative role. “A few years ago, we realized that professional visitors wanted to participate actively in the procedures, they wanted to try out the latest products, tools and techniques
Carlos Lorente from Style Scout Graffiti Academy brought the Urban Art Lab to life with a unique design. It inspired and fascinated professional visitors with the history, the present and the future of street art. A large number of artists encouraged professional visitors to participate in modern artistic trends and to discover them for themselves and their businesses. “The professional visitors were very interested, we answered many questions about the applications of the products
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from the manufacturers, so we now offer workshops throughout the day.” The response has been fantastic. “, explained Michael Reichhold, Director of Creativeworld. For professional visitors, this practical orientation is what makes Creativeworld so attractive. Only here can you find manufacturers from around the world and work with the latest products. Martin Erler, Executive Director of Efco commented: “Creativeworld is, of course, about business, but at the same time, it also has to do with a lot of creativity.” People do not only want to be shown the techniques, they also want to participate and you can do it in the Forum, and Creativeworld Trends is particularly interesting.” The Creativeworld trends provided an almost unlimited amount of creative ideas. Under the slogan ‘Welcome friends’, the style agency bora.herke.palmisano transformed the space of trends into a stage for creativity. “The particular benefit for
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The distinguished products with the first places were: 1. Creative product of the year: myboshi with ‘myboshi favorite colors’ 2. Creative tool of the year: Dremel with ‘Dremel Stylo + 3. Creative Kit of the year: Marabu with Soft Linol Textil Print & Coloring 4. Creative book of the year: KKremer Pigmente with ‘Kremer Pigments Recipe Book’ “We were delighted to receive the award and we immediately added it as decoration in our kit, so that everyone can be part of it and see that we reached the first place,” said Kerstin Winkler, marketing executive of Marabu. The next edition of Creativeworld will be held, as every year, in parallel with Paperworld from January 25 to 28. Christmasworld, always partying
the visitors lies in the design of the individual thematic tables, from which they can draw inspiration to decorate their own stores, and in our installation, the presentation of the products, materials and tools is particularly positive,” Claudia Herke designer of bora.herke.palmisano. expained. Everything exhibited in this space - which followed the latest trends - was produced specifically for Creativeworld and were unique pieces that were created using the latest products from the exhibiting companies. 14th edition of the Creative Impulse Award At Creativeworld it is possible to perceive the industry in constant movement. Each edition delights with new trends and live ideas producing a multitude of innovative products. This is demonstrated every year in the presentations for the Creative Impulse Award, an award that Messe Frankfurt awards in collaboration with the bit-Verlag publishers. This year the final ceremony took place on January 26, 2019 and it was a moment of awe, joy and reunion for the participants.
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The fair that specializes in those items that populate the festivities, starting with Christmas, not only that cannot go out of style, every year brings together more exhibitors and visitors, as can be seen by reviewing the indicators: 1,089 exhibitors from 45 countries (227 from Germany and 862 from abroad) caught the attention of international wholesalers and retailers with their new products and presentations. In total, 45,304 visitors from 123 countries - 16,100 from Germany and 29,204 from other countries - arrived in Frankfurt
to learn about the next trends and get inspiration for their points of sale. “At a time of structural changes in the retail landscape, the new Christmas world has been a great success and, above all, has a high score, due to the excellent quality of visitors to the fair,” said Stephan Kurzawski, senior vice president of Messe Frankfurt. “With all this, and with the continuous increase in the number of exhibitors, Christmasworld has confirmed, once again, its role as the world’s most important trade fair for festive and seasonal decorations.” International participation grew on both sides of the exhibition: 64% of the visitors and 79% of the exhibitors came from outside the host country. The ten strongest representations among visiting countries -excluding Germany- came from Italy, France, the Netherlands, China, Great Britain, Switzerland, the Russian Federation, Austria, Belgium and the United States. A group of countries that made their presence felt was the one that included Ukraine, Greece, Ireland, Portugal, Israel, Canada, Australia, Mexico, New Zealand and Argentina. The new concept of spaces was a success The new concept for the Christmasworld spaces, including the new Hall 12, which was completed in the fall of 2018, had been eagerly awaited. “Of course, there were also some criticisms, but the changes in the overall design have received a very positive response. We will carefully consider the comments of both our exhibitors and our visitors and will address some of the details by 2020, in order to improve
and optimize the flow of visitors, “said Stephan Kurzawski, Vice President of Messe Frankfurt Exhibition GmbH.” Huge congratulations. They have tried something new and it has been very beneficial for us. The show went very well, “said Felicitas
Lehner,
owner
of
Lehner
Wolle
GmbH.
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The new arrangement of products in the corridors, which allows visitors to circulate on a single level, allowed specialized buyers to get maximum inspiration. It also favored contact between suppliers and customers, which translated into specific sales. “The new concept brought movement to the corridors and I see it as very positive. The change brings progress and forces the exhibitors to review their presentations. That is fundamental if it is to convince buyers of the importance of their collection, “said Hamid Yazdtschi, CEO of Gilde Group. Some exhibitors initially feared that there would be fewer visitors at their booth. “But that has not been the case. The new customers are important to us and, in this sense, Christmasworld has once again triumphed as far as we are concerned, “said Manuel Vels, manager of Pusteblume GmbH. And things went well for the manufacturers, who decided to exhibit in two rooms. “Really fantastic, we were positively surprised at how quickly the visitors accepted the new concept, and we noticed this with a significant increase in numbers compared to last year.” The division into two rooms worked very well for us, from that We were able to reach different groups of customers better, Pavilion 11 got a particularly good rating, because we were well placed, “explained Klaus Müller-Blech, member of the executive team of Inges Christmas Decor GmbH Michael Rossmann, Managing Director of Pad Home Design Concept GmbH also expressed itself in positive terms: “I love this fair because of its energy, it works at a fantastic level, the new design is very well adapted to Christmasworld, it is an idea that has been received in an extremely positive way by of visitors and exhibitors, customers are happy here and that’s what counts for us. “ High levels of satisfaction between visitors and exhibitors The results of the visitor survey reflected high levels of satisfaction. 92% of the visitors declared to be “satisfied” or even “very satisfied” with the range of products and manufacturers as well as with the organization and operation of the sample. 95% added that they had fully achieved their objectives. What aroused most interest - and here is no surprise - were the Christmas decorations (58%), followed by large-scale
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decoration and lighting for public and commercial spaces (45%). The seasonal decoration (34%) remained with the third place and then placed products such as Christmasworld International Sourcing (26%), candles (23%), florist and garden decoration (22%) and gift wrapping (16%) . The survey that was conducted to the exhibitors showed that 74% was very satisfied with this year’s edition (the same proportion as the previous year). Inspiration and encouragement for retail In the era of digitalization, the pillars that sustain successful commercialization are convenience and experience. Keeping this in mind, retailers need to develop their strengths such as proximity, trust and advice, at the same time that they link their services with online businesses in a sensible way and, above all, they sharpen their profile. The participants and the speakers of the different conferences reaffirmed this. An attractive and comprehensive product range is no longer enough to establish and maintain customer loyalty when anyone can get what they are looking for with a click of the mouse. What counts now is a correct exhibition of products and attention to the buyer. “The crazier, the more innovative, the more remarkable a store is, the more successful it will be. The design of the windows should be changed at least once a week, “recommended Alexander von Keyserlingk, founder of the” Slowretail Initiative. “It takes customers only two seconds to decide to enter a store.” Take advantage of this short
could learn more about the combination of fresh floral elements and seasonal decoration. “With its flowers and plants, Floradecora is like an oasis, an enrichment, which gives much pleasure to many. We can convey our message here widely and get closer to the final consumer by contacting a large number of outlets in the floristry, decoration and horticulture sectors that are, in fact, at the forefront of the supply chain, “said Sonja Dümmen , Marketing Director of Dümmen Orange.
period of time and create something really unusual, it’s worth it, since 70% of purchase decisions are made in the store at that time, “said Hans Schmidt of Arte Perfectum GbR. Christmasworld Trends presented the trends in Hall 11, which showed the new products, colors and materials that will be essential for next season. In the special presentation of Kinemona Vintage, specialized professional buyers learned how to structure a story that leads potential customers to buy effectively. Fresh worlds of experience: Retail Boulevard and Floradecora The new Retail Boulevard presented innovative emerging stores for florists, garden centers, DIY stores, construction stores, supermarkets and furniture stores, with new ideas to combine products. “New things always provoke a reaction and make people talk. That is very good for the sector. That is why this is a very successful exhibition for visitors. Christmasworld is a must. It is the place where gardening centers from all over Europe and around the world meet, including, for example, Japan and South Africa, “said Peter Botz, General Director of the German Association of Garden Centers. At Floradecora, immediately next door, specialized shoppers
The producers and wholesalers with products from the Netherlands, Kenya and Ecuador met with great interest: “We meet with people who enjoy flowers, who are willing to find them and who are comfortable with us. The quality of the visitors is very good, very international. From Spain to China, the whole world is here and all are professionals, who have come for information and inspiration,” confirmed Jan de Boer, CEO of Barendsen. Christmasworld’s trends Sustainability, naturalness, reductionist aesthetics and a touch of exclusivity. These are the trends shown at Christmasworld 2019. Christmas and seasonal decorations are presented in a wide range of shapes with carefully crafted products. The dominant colors are the warm ones, which triumph in terms of depth. When it comes to materials, it is the sustainable ones that are fashionable. Together with wood and cotton, glass and ceramics play a central role, united with flowers and recycled plastic. Real vegetation is very important, in the form of pots and orchids that are easy to care for and ready to use, packaged in traditional wrappings and pots made of natural materials. Innovative lighting and design ideas also help create emotional shopping experiences, which contribute to greater participation in stores and urban centers. The next version of Christmasworld, already under preparation, will take place from January 24 to 28, 2020.
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REINER at Paperworld 2019 The veteran manufacturer - active since 1913 returned to Paperworld full of news. Among them stood out the new JetStamp 1025 printer, which had a very positive reception at the most important fair in the sector. “The new jetStamp 1025 mobile ink jet printer was introduced in the final version of the standard device this 2019. After undergoing extensive testing, the nextgeneration labeling device incorporated a new feature that allows users to print a continuous 1D or 2D code. Likewise with the ability of continuous printing, built-in rechargeable battery and its 100% mobility by means of the integrated ink seal, the practical jetStamp 1025 inkjet printer is a pioneer in the field of mobile labeling technology, “commented REINER . The new device, which can perform tasks as original as print the delivery notes with a consecutive number, has an interface designed to facilitate and enhance its use, a detail that REINER does not neglect in any of its teams but that stands out particularly in the jetStamp 1025, jetStamp graphic 970 and REINER 940. Attention, therefore, focuses on the productive and integration with modern ERP systems and popular applications such as the most modern office suites or labeling and barcode programs.
KUM bets on quality manufacturing that does not forget sustainability: “KUM produces sharpeners, drawing instruments, brushes and much more of high quality for students and artists. Founded in 1919, we are very proud to celebrate our 100th anniversary. We are known for our innovative products. After years of research, we can offer the KUM Blue Ocean line this year. Sharpeners and drawing instruments made of bio plastic. Sustainability is a transcendental topic for us that we exposed and we communicate with our new stand at Paperworld Frankfurt, “said Joan Tosquellas Sales Manager of KUM (Photo)
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Kaweco presented its new series of products at Paperworld For Kaweco, Paperworld is the most important fair of the year, a space where in addition to the presentation of novelties, the existing alliances are maintained and strengthened and new relationships - vital for business growth- are added With so many different visitors, those coming from a multitude of countries, Paperworld is a good place to find new connections and partners. It is also the ideal platform to test the novelties and check their acceptance. This year, the new Frosted Sport series attracted - in a special way - the attention of numerous visitors, particularly professionals. This series, recently launched, stands out for its opaque color, milky plastic and pastel colors. The fresh and icy appearance of the material, on the other hand, allows a glimpse of the inner workings of the pen. Equipped with silver elements, it is absolutely essential for summer. Light colors and fresh names accentuate the summer feeling. In addition, the Kaweco Perkeo family is growing: three more colors have been presented in Paperworld: All Black, Retro Block and Light Spring. This series was created especially for beginners and those who are new to the Kaweco brand.
ELCOMAN presented its KOBRA line, tuned to the environment: “The ELCOMAN stand presented some selected products, to demonstrate the wide range of KOBRA models, capable of satisfying the most diverse data destruction needs in a safe way: from shredders for small offices to high security and heavy duty disintegrators of any kind of data (paper and electronic). . The innovative KOBRA HYBRID shredder has been very successful: the first and only device, with a system patented by ELCOMAN, that can destroy up to 15% of documents using stored energy. It is always a pleasure to meet people from different countries and meet the different needs of crushing and destruction: we are sure that the importance of being in tune with the protection of the environment is the right way to proceed. “
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Global Notes invited attendees at PaperWorld to rediscover sticky notes: “Global Notes, a division of AMC AG, has nearly 30 years of experience in the sticky notes industry and guarantees the high quality standards associated with ”Made in Germany“. Over the years, Global Notes has become a modern manufacturer of sticky notes, which includes a wide variety of high quality products and continuous innovations that this year were presented at the Paperworld Fair, innovations such as the KANBAN self-adhesive slate, square blocks of glossy adhesive notes to lines of 75x75 mm, bookmarks of pages in practical packages of 10, the paper for protection of surfaces P50 among other products made discover to the competitors the fascinating world of adhesive products at www. globalnotes.de “said Stephan Jaschek, Global Notes Product Manager
Novus Dahle a commitment to sustainability With the hope of continuing to improve the quality of life of people around the world together with the firm conviction of contributing to a more sustainable world, Novus-Dahle presented its novelties at Paperworld 2019. With the presentation of the new Novus re + new the new series of staplers and drills, the mark of a firm step towards the incorporation of a new hallmark: sustainability. This is added to the engineering, design and efficiency, the historical pillars of the German manufacturer when it comes to offering office equipment of high quality and performance. The investment in research and the strong conviction about the future of the production of office supplies have resulted in the development of new materials that respond to the demands of a sustainable world. For this new series the metal parts are reused and plastics are used without mixtures that have been disposed of as waste at least once. With the new use, the recycling cycle is completed. The promise of sustainability is based on the following indicators: 100% of metal parts and up to 95% of recycled plastic parts, durable products, with 5 to 25 years guarantee, 100% recyclable and presented in free plastic packaging. In addition to the re+new series, the new document shredder Dahle ShredMATIC® 300 was introduced, which completes the offer of automatic shredding practices for small offices of the brand and a new range of plasticizers with an aesthetic restyling that unifies the design of all the products of the series.
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ARTEMIO presented its wide range of products for home decoration, personalization, scrapbooking. “We could not stop participating in the Creativeworld adventure. The Frankfurt trade fair is an opportunity to present our new products and collections. It also represents the opportunity to meet our current customers for four days as well as new collaborators. That is why we participate enthusiastically in this event every year. The purpose of our participation is to show our experience. In fact, we dedicate almost 40% of our space on the stand to exhibit our own creations, all made in Artemio. We believe it is essential to take time with our clients and exchange with them in the new “business zone” that we created especially for the Fair”, said Marie-Rose Scarpinati, Export Manager of Artemio, a company with a catalog of more than 6000 articles and operation in more than 30 countries: Belgium, France, Spain, Italy, Germany, the Netherlands, Switzerland, Luxembourg, the United Kingdom, Greece, Canada, the United States, among others.
Heri dazzled with her incomparable pens with stamp included: “In addition to the guaranteed and unsurpassed line of writing instruments with stamp included (a total of 70 models), the visitors of the Heri stand were surprised with the new sets for gifts, which offer the reseller, an additional business with its CO2 laser . In conversations with our global partners, as well as with numerous new contacts from around the world, new sales opportunities were presented and discussed for the wide range of pens with stamp included. Sales figures above average through online stores are particularly notable. Whether in the B2B area as promotional products, but especially in the B2C area for private end customers looking for something special, “explained Adrian Rigoni, Export Manager of Heri-Rigoni Gmbh. The executive added that the detail of the products can be found in his online store.
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is invited by Creativeworld to present its Skyline Shop System, as a point of sale in the store The Creativeworld 2019 fair in Frankfurt, was a prominent stage for urban art, entering the crowded pavilion 4.2 of the fairground, visitors stopped their steps before the vitality of graffiti as a renewed movement of plastic expression. In all the entrance, the Molotow stand -now hand in hand with Schneider- showed how this proposal bursts with ease in the field of fine arts. Soft tones of some color that invigorated until the roughness of black strokes interrupted it, to give way to other intense colors and above them, sharp white lines gave them relief and volume. Thus the paintings invaded the visual space and in some way also the auditory, symbolized by hip hop and funk that intermingle with the mundane bustle, leaving the workshop, escaping from the galleries to reach the streets invading it with expression. We interviewed Miguel Ángel Herrera Benítez, Head of Area for Latin America who presents this new proposal to his distributors around the world. El Papel: The impulse acquired by this tendency generates an additional demand for materials, but ... Are they just more cans of spray paint? What opportunities does the retailer have?
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Miguel Ángel Herrera: Urban artists are increasingly specialized and therefore more demanding. They are not just low-quality toxic spray paints whose colors fade with the sun. These are water based acrylics, also with a solvent base, colors resistant to weather, light and time, they want their works to last, they put their signature! In addition, specialized materials are required for painting and very specific tools such as valves, markers of different strokes and sizes, spare tips, refills. All this implies business opportunities. EP: What is the Molotow’s “Concept Store” proposal? MAH: The specialized retailer has to face many challenges at present, among them the penetration of the Internet and the growth of online purchases in Latin America. However, the urban artist is a person of action, highly sensory, who lives intensely the creative experience and therefore, extremely sensitive to the shopping experience. It is for these types of clients that we have developed the business concept. EP: Is that what you call the Skyline Shop System (SLS)? What does it consist of?
MAH: That’s right, with our retail concept 4.0, we have optimized the sales space in retail and we have shown how urban graffiti and urban fine art products can be integrated into the art stationery. The Skyline Shop System (SLS) is an individually modular and extensible product presentation, with areas for communication and interaction. Also this concept, in an extension of only 4 meters offers the full range of products. EP: Are these well-planned exhibitors? Or what other advantages does it imply? MAH: The difference is the content of the information during the presentation of the goods. This is a very important point. If the customer has not yet made a purchase decision and does not want to consult (or there is no seller available), he needs the most important
information about the products quickly and easily. We must take advantage of the opportunity presented by the shopping experience and offer additional emotional incentives. In this short space we present a shop specialized in Urban Art. The first thing that stands out is the assortment, as well as the specialization. The Urban Art theme is omnipresent and involves the client, from the moment he enters the store he immerses himself in a new world. Optically, the walls are painted with graffiti, while the LED screen runs videos; Hip-hop and funk are echoing through the speakers, the soft smell of paint is in the air, etc ... A client is much more than a full wallet; he is an artist
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other typical and complementary products of Fine Arts. These can be drawing pads, rulers and templates, toys to paint and objects to transform or color, as figures or decorative objects, also supports, racks and tools for creativity. EP: Would you attract new customers with this? MAH: No, customers must also feel and experience the products: What makes my products unique? What does it mean to have a high-quality marker on your hands? Is the black line really just a black line or can it be more?
with needs and preferences. In addition, he has decided to spend some time in the store. And we want this time to be as pleasant as possible for him. EP: What are the most relevant aspects of the MOLOTOW ™ concept? MAH: The quality and credibility of a brand is an essential component of a support store concept. A brand that has written this feature is MOLOTOW ™. A brand creates trust, a brand creates affiliation, a brand creates loyalty. Briefly, a strong brand creates security. As an example, you can already see the competitiveness concentrated in the assortment’s product lines upon entering the store: the Skyline Shop System of the Molotow brand. The way to build this store-within-store solution (SLS) is an important part of sales success. The modular system is logical, easily accessible and explanatory. All this can be seen here. The task of the SLS system is to provoke and make the client want more. EP: What do you mean it’s a modular system? MAH: Part of the philosophy of MOLOTOW ™ in terms of products, is the idea of filling, changing and mixing. Each exposed meter contributes to this idea: The first meter belongs to the group of water-based “Acrylics” products, such as markers and aerosols. In this subway all products are presented and made easily accessible to the customer. The second module is equipped with the necessary goods for the modification of the products of the first module. Here we find empty markers to fill, filling units, change tips. The third meter shows more products within the assortment, such as watercolor markers, etc. The fourth meter is incredibly important; here the client receives a large selection of highly pigmented acrylic based sprays EP: What about the space surrounding this 4 meter SLS system? MAH: Here we would have shelves and exhibitors with
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We try to provide customers with the opportunity to try the products. Say: Try it. Here at our test table (attached to the SLS) you have the possibility to try different high quality products. We invite you to be creative. In summary, the task must be to create a relationship with the brand, its customers and its needs. Only in this way you have the opportunity to transmit ideas, concepts and visions. A strong brand helps attract more sales. Do not let these opportunities go by the way.
Colorina Fiber marker for creative and fun drawings. Cap Off System, it can remain uncovered for 30 days without drying.
F
B
Made in Germany
Write it Colorina Ideal for young artists who draw at school or at home. The cardboard box contains 12 fiber markers in bright colors. It also includes a sheet with 10 fun stickers to decorate exercise books and coloring books www.schneiderpen.com
Global Notes back to Paperworld in Frankfurt, Germany
G
lobal Notes, a division of AMC AG – has nearly 30 years of experience in the sticky notes industry and guarantees the high quality standards that are associated with “Made in Germany”. Over the years, Global Notes has become a modern manufacturer of sticky notes, these includes a wide assortment, high-quality products and continuous innovations. The year 2019 starts with an appearance at the Paperworld fair in Frankfurt, Germany. The stationery exhibition show is still the most important fair for Global Notes due to the international and wide audience. The Global Notes Team was very satisfied with the result of the fair and look confidently forward to the year 2019. Due to many interesting discussions with customers and partners as well as prospective ones, the fair in Frankfurt was definitely worth to participate. The Paperworld fair was the appropriate occasion to show interesting items out of the world of sticky notes and self-adhesive applications. Self-adhesive KANBAN – board A novelty that Global Notes was presenting during the fair was the self-adhesive Kanban-Board – one of the most popular tool in project management for increasing the productivity by visualizing tasks and workflows. With the selfadhesive Kanban board by Global Notes, task organization becomes easy and efficient. Note them briefly and concisely on the small supplied sticky notes and prioritize them in colour. The workflow starts from left to right. Never lose track of the work in progress. The Kanban board is perfect for scheduling daily business, doing a specific project, or tracking the progress of a team. It´s simply made for improving work and it helps to getting it done. Power Notes – for tough challenges As a further highlight, Global Notes presented its new Power Notes in various colours and shapes. Adhesive notes with triple adhesive force compared to the standard range. The Power Notes are ideally suited for special requirements that go beyond the usual use of a sticky note. This includes, for example, adhesion to special substrates such as rough wall
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or leather surfaces. The new Power Notes can also easily cope with a powerful draught of an open window. Sticky Notes Cubes Global Notes introduced five brand new sticky notes cubes in exciting fresh colour sequences. The colourful helpers were a real eye-catcher during the fair. The Cubes are ideally suited for messages requiring that extra strong impact. Discover the new organisation team. Brilliant ruled and squared office pads The ruled and squared brilliant sticky notes in the size of 75x75 mm guarantee a well-regulated, structured and efficient work. The attracting sticky notes are available in yellow, pink, green and orange. Page Markers in practical pack of 10 Attractive colour-mix page markers are the most effective way to highlight any important information without damaging the surface. Perfect for fast and efficient work – just mark, find and remove. For contracts, books or folders – using these practical highlighters facilitates the search for information and saves time. Protection Paper P50 An additional highlight was the new product brand “proTECT”, which covers all self-adhesive masking paper products for DIY and professional handcraft sector – based on sticky note technology for residue-free removal and repositioning. Be inspired by various applications and opportunities of usage. Discover the world of sticky notes and self-adhesive applications. For further information about the company and its products, just visit the homepage: www.globalnotes.de
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Sticky notes and related products "Made in Germany". Notes, book marks, flags and creative products of paper and plastic for all needs.
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Global Notes is the specialist in its own brand and also has a wide range under its brand INFO.
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The water-based adhesive without solvents protects the environment and sticks optimally.
èHAVE A GOOD PARTITION IN A GOOD BUSINESS... BE AN EXCLUSIVE DISTRIBUTOR IN YOUR REGION OF OUR BRAND INFO.
For detailed information Visite: www.globalnotes.de Or contact Peter Czemetschka pc@globalnotes.de
¡ Available for all kind of devices. ¡ Languages.
www.elpapel.net
Keep yourself updated on this digital era with
For Compactor, quality education starts with quality products
C
ompactor began to write its history in Brazil in 1950, transforming itself into the main 100% Brazilian factory specializing in desk items. For more than 60 years, the company has been offering products that meet the expectations of increasingly demanding consumers and has been present, for decades, in the lives of teachers and students of all levels, delivering products with a distinctive feature: QUALITY.
This manufacturer produces specially developed products to help significantly in the day by day in the classroom, such as the Compactor Color markers, for example, designed for children at the beginning of their psychomotor learning. With a more robust body and reinforced tip, Color is perfect for those who still do not have the firm grip and make great effort in their first strokes. Neo Pen markers are another important option. With non-toxic, super-washable ink, it avoids the use of bleaches in most of the uniforms of the most neglected students. The line of Compactor pens - certified by national regulatory agencies - has different types of tips,
inks and colors, specially manufactured to serve the entire consumer market. Its hallmark is, above all, softness in writing. Compactor created the first mechanical pencil developed entirely in Brazil, proudly named Lapiseira TĂŠcnica. Conceived to be a good alternative to traditional graphite pencil, in addition to being ecologically correct, it has a 2mm lead and an exclusive pencil sharpener in the same body, keeping the lead always sharp.
Within the wide offer of this manufacturer you can find different adhesives for art, design or architecture classes (White Tail, Isopor Tail, EVA Tail), DestaQ text markers, with high solidity and vibrant colors; environmentally friendly liquid correctors and also rechargeable whiteboard markers that, in addition to avoiding waste, provide a very high benefit ratio with respect to the traditional disposable marker. As is well known, Compactor produces writing solutions that are in the hands of the main characters of national history. The brand is constantly reinvented in pursuit of the same objective: to develop and stimulate education, the fundamental basis for creating individuals that integrate a more altruistic, strong, respectful and just society.
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by: Martín Arzate Latin America Marketing Analyst Pelikan México S.A. de C.V
… without needing to go deeper or say something else, we all know what it is about. Currently these “reactions” have become viral thanks to social networks and the interaction that users have with them daily. From a few years ago until now, networks like Facebook, Instagram, Twitter, Pinterest, etc., said to be an exclusive way for the interaction between people through photos and comments, to become a stellar member of the Force of Sales and Customer Service of the companies. Today the brand that is not on social networks “does not exist”. The way in which a brand can generate an engagement with its real and potential consumers is incomparable. People express their admiration, doubts and often their dissatisfaction in relation to the product or service received by the brand and how to handle it by the company is key. A like or a comment can be the huge difference between creating a loyal customer or losing much more than a sale. All of the above is based on a planned and very clear digital strategy whose main objective is the consumer’s total satisfaction; and for Pelikan there is nothing more important than that.
Today our brand follows the line of a digital strategy for the Latin American region that has been redefined to achieve a 360 ° experience with our consumers. Present our launches, publicize our wide range of products and their benefits, complementing with useful videos of hand-crafts described step by step and why not, a little history of the brand, are some of the elements that make up Pelikan’s new digital strategy. All of the above, would not be complete without close communication with our consumers and followers. From answering questions about the products and where they can get them, to the valuable comments that feed us and allow us to identify our areas of opportunity and make them a strength. Visit and follow us on our social networks, be part of Pelikan’s great family and discover everything that supports 181 years of history.
1.1 millions 4M views 30
of y t e i r a v r u o Meet rs e k r a m d e s a water-b
brush
Frank G., 43, Tax Adviser
New standard for shredding data media The range of storage media containing our confidential data and information is diverse. In addition to the classic data carrier, paper, the many different digital media also play an important role. Since 2012, the processes for shredding data carriers of all kinds have been regulated by the DIN standard 66399. In accordance with this model, DIN 66399 was internationalised in August 2018. This means that the content of DIN 66399 has since been codified in the international standard ISO/IEC 21964. ISO/IEC 21964 thus unifies the security standards for secure data shredding worldwide. It takes into account the variety of data carriers and defines the security standards for the destruction of all media. With its extensive range
Don´t make the same mistake: Shred – don´t bin it.
of document shredders, HSM covers all important security levels and protection classes for these data carriers. Made in Germany All HSM SECURIO document shredders are manufactured entirely in Germany. HSM's innovative developments are based on tradition and many years of experience. As a result, HSM offers products with proven technology, demonstrated quality and above-average warranties. The threeyear warranty for the HSM SECURIO document shredders is also just as consistent. For the solid steel cutting shafts, there is also a guarantee covering the entire service life for security levels P-2 to P-5.
Why did it have to be me? I threw my client's tax documents into the bin, a reporter of all people fished them out and made them public. I am now seriously worried about my good reputation. It's the first and last time that happens to me! From now on, all documents from a client which I no longer need will go straight into an HSM document shredder.
More information: www.hsm.eu/data-protection
Did you know? DIN 66399 is now ISO/IEC 21964 The DIN 66399 “Destruction of data media” was internationalised in August 2018 and all contents of the DIN 66399 were fully incorporated in the international standard ISO/IEC 21964 parts 1 to 3. DIN 66399 Ak HS ten remains active for the time being. M ver An extract from the contents of ISO/IEC 21964 / DIN 66399:
2. for high protection requirement
3 4 5
3. for very high protection requirement
5 6 7
Information in original size
Optical data media
E
Electronic data media
F
Information in a scaled-down form
Magnetic data media
H
Hard disks
Security level P-2 Original size strips DIN A4 sheet: 35 parts
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Security level P-4 Original size particles DIN A4 sheet: 389 parts
Security level P-5 Original size particles DIN A4 sheet: 2.079 parts
nittleistung: 9 - 11 Blat t 80 g/m2 Schnittbreite: 3,9 x 30 mm
Further information: www.hsm.eu/protection-class
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Auffangvolumen: 33 l Eingabebreite: 240 mm Sicherheitsstufe: P-4 / T-4 / E-3 / F-1 Maße (BxTxH): 375 x 310 x 600 mm
regional
brief
Chile: Outlets claim their part in the school season The traditional merchants of the sector see each new season as a challenge. Far are the times when school demand was attended almost exclusively by them and each year new or not so new actors are incorporated. To the online offer and to the one of the great surfaces it is added now the one that the outlets offer with a variety and discounts that synthesize the abundance of a great surface with the tempting prices of the sale online. This is the case of places like the Arauco Premium Outlet, located north of the capital, which boasts having up to 70% more useful than those offered in other channels. Similar advantages offer other spaces such as the Easton Outlet Mall, located in the same area. To meet the demand, the Outlets assemble special facilities that include, in some cases, giant tents full of items for the back to school season. To this they add, making their proposal more tempting, spacious free parking spaces. “Low prices, good quality, site security and services like free parking” are the reasons why these venues are preferred, according to Rodrigo Sastre, Marketing Manager of the Easton Outlet Mall. “In addition, people have already learned that being an outlet format offers or discounts are present since the beginning and you do not have to wait until the last day for the great auction”, he added.
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regional
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Brazil: BIC launches educational space in the Catavento Museum BIC has announced that for this back to school season, they will have an educational space in the Science Museum of the State Department of Culture of São Paulo (Catavento). The BIC Educa Space aims to promote playful learning, developing creativity and cognition of children, through curiosities and workshops. In the latter, there will be activities of calligraphy, painting and sculpture, which hope to entertain the thousands of visitors who go to Catavento during the holidays. The Museum has more than 250 facilities and receives, on average, 550 thousand people per year, which transforms it into one of the most visited spaces in the State of São Paulo. “BIC has been supporting various initiatives aimed at improving access to quality education, one of the global pillars of the brand. The BIC Educa Space is a concretion of that purpose, “said Rodrigo Lasi, marketing director of BIC.
Peru: Wong, Metro and Kimberly Clark join in “Recycle me, fulfill your role” Through the program “Recycle me, fulfill your role” where Kimberly Clark, Wong and Metro have joined, paper that contributes to the maintenance of Aldeas Infanitles SOS is collected. The initiative promotes the practice of paper recycling and the conservation of the planet among Peruvian adults and children who, with this activity, help the needs of Aldeas Infantiles SOS, an organization that serves 1,400 children who lost parental care. With two tons of paper the feeding of 5 children of the organization is covered, a detail that is not minor and that is not difficult for us to achieve if the whole community contributes. To participate it is only necessary to gather the paper that can be bond, newspaper, notebooks and magazines, among others. It must be taken into account that manila envelopes, post-it, plasticized, napkin and toilet paper cannot be recycled. Subsequently, the nearest Wong or Metro location is located and all the collected is delivered. In the last eight years, the two supermarket chains have already collected more than 230 thousand tons of paper, which has contributed to the feeding of more than a thousand children.
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ONE MILLION WORDS IN A POCKET Kaweco writing instruments stand for quality and design. Tried and trusted products are made with love and cleverness, while using modern materials and colours - since 1883. In 1911 something remarkable by the name of Kaweco Sport was created. A pocket fountain pen that could be carried everywhere. It only measured 10.5 cm when closed, but when the cap was mounted on top of the barrel it grew to a standard sized pen. Now the series SKYLINE Sport is also available in the modern colour Fox as picture right.
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Mexico: Crayola Toys becomes the star of the brand In addition to going through an excellent time when it comes to marketing its traditional products, Crayola is moving in new directions that provide significant income. This is the case of its Crayola Toys line. The brand began a little more than a decade ago to produce toys, a family of products that was growing and that five years ago was already very important in its turnover. Today, in Mexico, this proportion has grown significantly. “Five years ago, Crayola Toys was 18 percent of sales, today it is 33 percent of the total group (in the country)”, confirms Adrián Romero, marketing manager of the company in Mexico (Photo). What began as an extension of its well-known products acquired a life of its own and already has 58 different products, not counting those that will be launched in April of this year. The innovations already present include mobile applications where the creations with the stationery product become a 3D experience. According to Euromonitor figures, the toy industry in 2017 reached a value of 2 thousand 943 million dollars, and the expectation is that it will grow 32.8 percent by 2022.
Colombia: Grupo Éxito promotes notebook recycling for back to school In order to promote the recycling of used notebooks, Grupo Exito will receive them and will grant a 10% discount to those who deliver three or more units. This percentage, in addition, will be cumulative with others that the brand grants. The promotion will be extended until February 25 in all the cities where the Group operates. This includes 23 Carulla points of sale and 27 Surtimax outlets. In the premises of Mosquera, Tunal, Calima and Soacha additional spaces have been created to attend this back to school season. “With the campaign School Supplies for the Planet, we are inviting the clients of Marca Éxito to bring their used notebooks, receive a saving benefit and contribute to the nutrition of the children who need it. The Éxito Group is the retail that recycles more cardboard and plastic in Colombia, all the recycling produced in the Company’s warehouses, is delivered to the Éxito Foundation, we are in charge of marketing it and investing it in nutrition projects for the beneficiary children “ said Paula Escobar, director of Fundación Éxito (Photo). According to the research company Nielsen, the notebooks are the category that weighs most in the school budget, with about 50%; followed by colors, pens, markers, backpacks, socks, lunch boxes and aprons.
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Chile: One in five buyers is provided with school supplies online In this country, 20% of the total sales of school supplies is made online. An indicator that grows every year with an annual increase of 30% in online transactions. This is shown by an investigation carried out by the local Mega channel, which presented a report in which different traders in the sector indicated how they have prepared for this year, offering alternatives in the network. The sector, as it happens in each country with the school season, faces each beginning of the year the challenge of meeting the needs of contemporary students, with an offer that includes traditional pencils to the most modern electronic devices. According to José Ramón Valente, Minister of Economy (Photo), the national government has launched a program that will allow 25,000 SMEs to digitize - which includes companies in the sector - allowing them to continue being the engine of local commerce.
Argentina: Angel Estrada successfully issued short-term securities The Argentinian manufacturer confirmed the confidence it enjoys with the issuance of short-term securities of classes VII and VIII for up to ARS 100,000,000 (USD 2,671,634.57 on January 3), with expiration of 180 days from the date of issue and settlement. Estrada counted on the legal advice of important jurists and as depositing agents acted the Banco Santander Río S.A. and the BBVA Banco Francés S.A. The short-term securities class V are listed and traded on Bolsas y Mercados Argentinos S.A. in Mercado Abierto Electrónico S.A. What could seem like a simple financial transaction is, as evidenced by the acceptance of investors, a demonstration of market confidence in the performance of the Argentine papermaking sector in general and the issuing company in particular. Ángel Estrada is an Argentinian company based in Buenos Aires and a production plant in the interior of the country. It produces school and office stationery products with a trajectory of more than 145 years. Since 2007, it has focused on the development of stationery products. Its main manufacturing input is paper, which it converts into units of different products.
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Guatemala: School fairs support the return to school During the month of January, different school fairs were held in Guatemala City. In these spaces, parents were able to acquire practically everything they need for the school year. The exhibitions were organized by the Auxiliary Mayor’s Office of the Municipality of Guatemala and the Association of Booksellers of Guatemala (Asligua), in coordination with the Department of Attention and Assistance to Consumers (Diaco). The first of these fairs was the Parque de la Industria and afterwards, the capital parks where, in addition to school supplies, books and other products for children and teenagers could be found. Subsequently, the Central Park fairs and the Paseo de la Sexta were opened. Games, music and other activities could also be enjoyed. For a normal development of the school season and strengthening the task of fairs, the Human Rights Ombudsman (PDH) will conduct during January and February a series of verification operations in bookstores and schools to avoid unjustified increases or excessive prices.
Colombia: Keepermate for animal welfare and protection The brand of school products has decided to support the campaign of responsible adoption of pets giving a very important place to animals on the covers of their notebooks. According to current data, in Colombia there are approximately one million homeless dogs and, according to the Animal Protection and Welfare Institute, around 120,000 are abandoned between the months of January and February. This motivated the manufacturer to launch its “Footprints with Heart” campaign which aims to publicize dogs that people can adopt or sponsor through this supportive program. “On this occasion we will be managing two campaigns for the school season, the first is a donation of $ 50 pesos to the Animal Safe Foundation for each Keepermate notebook that is sold. Additionally, we developed a notebook with the Foundation with their dogs on the covers and for their sales we will donate an additional 9% to support Animal Safe in an active way in this animalist cause “said Alejandra Zúñiga, marketing manager of the brand. The referred campaigns hope to raise between thirty and fifty million pesos in donations to generate an important impact, counting on the support of Colombians to “Footprints with Heart”. Supporting the initiative at the national level, it will contribute to the financing of Animal Safe, one of the largest shelters in Colombia and which currently houses more than 900 dogs victims of abuse and neglect.
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According to National Geographic, the most beautiful bookstore in the world is in Argentina The prestigious publication chose the Ateneo Grand Splendid bookstore in Buenos Aires as the most beautiful in the world, in an election in which good candidates were not lacking. Located in what was an old theater of almost 100 years, the bookstore is located in the old building, which has retained much of its interior infrastructure. “In a bustling commercial street in the trendy Recoleta neighborhood of Buenos Aires, Argentina, you can visit a serene book temple. The lighting is soft, with details that show the best craftsmanship of the early twentieth century. The conversations are silent, as in a large library, however, the space is so warm and welcoming that the coffee raised in the back of the cavernous room is full of customers who read and drink cappuccinos and chocolate submarines, “ says the National Geographic article. “The theater is full of places where old worlds flourish, like the magnificent frescoes on the ceiling, and the Latin style, like the friendly staff, the excellent coffee and the relaxed pace,” it adds. In Ateneo it is possible to find books, CDs, DVDs, something that its varied and international visitors recognize, those who are attracted by its beauty and by the deserved fame of the bookstore, enumerated in numerous occasions by specialized publications. Recently, the Spanish newspaper ABC also considered it among its favorites. “Regardless of when you go, Ateneo Grand Splendid is more than a bookstore. It’s a piece of history that is breathing new life, “the article concludes.
Bolivia: Highlights the offer of inclusive school supplies In this school season in Bolivia, the supply of school supplies stands out for a large presence of inclusive school material. In this, characteristics such as the hand with which the children take the instruments or some particular attribute are taken into account. The tools are intended to be used by children with disabilities or with less motor skills. There are also colors and pencils for both right-handed and left-handed people. For this reason, it is now possible to find special versions in rulers, glues, sharpeners and scissors. No less important are the tools that distinguish the age of the recipient, either a small child or one that is already in middle school. Among the most original tools are wooden clamps to hold the tips of the leaves and prevent bending or glues for asthmatics. The latter stand out for their battery operation, which in an emergency activates propellers that provide air. The important thing, beyond how striking these products may seem, is that they have been incorporated into the permanent offer, recognizing the differences and integrating them into everyday life simply as a nuance.
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Colombia: School season increases by 40% average sales of the sector According to Nielsen’s latest study, the increase in sales of school supplies nationwide is visible since the second half of January. This has been confirmed with the indicators shared by some companies. For Bayardo Henao López, general manager for the Andean area of Grupo Planeta, “the A calendar school season drives almost 40% of the commercial expectations of ‘Planeta Lector’, our business line”, something very similar points the Culture Fund Economic that registers a similar behavior in its movements during this period. Other companies like Legis affirm, on the other hand, that their sales increase up to 80% in the season billing, as it happened in 2018. Santillana, on the other hand, foresees a smaller increase (20%) but that does not stop being important. More modest is the expectation of Carvajal Education that has planned to grow only 5%. Chains such as Exito and Cencosud see a notable increase in some items, according to Nielsen, in large stores “the category that weighs most in the sale for Colombians this season, with almost 50%, are the notebooks, followed by colors and pens”. The traditional stationeries, where 25% of the interested parties buy, see their best time in the season. This is confirmed by the study that states that neighborhood stationery and specialized areas such as San Victorino significantly increase their sales. As is traditional, small businesses usually register half or more of their annual turnover on these dates, which defines the rest of the year.
Argentina: Sale of school supplies decreases According to a report by the Argentine Confederation of Medium-sized Enterprises (CAME), retail sales fell by 11.9 percent in February, completing 14 consecutive months in decline. This decrease includes stationery stores in a very important month according to the local calendar. Sales of school supplies had a positive performance in virtual platforms (+ 15%), although this did not compensate for the general decline of these articles in other channels (-10.1%). A similar behavior was observed in other areas. “The loss of purchasing power of families put a brake on the sale of these products in the second month of the season. A positive fact is that at the end of February some stores in this sector began to observe some more activity that they attribute to the negotiations of wage increases and the return of vacations, “said the CAME.
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Peru: Samsonite expects to increase the sale of backpacks by 42% The Peruvian market has given a favorable reception to Xtrem. Samsonite’s brand of school backpacks has become relatively shortly the most sold within the broad range of the manufacturer. Ensuring the success achieved, Xtrem has just presented its new collection of backpacks, briefcases and accessories prepared for the Back To School 2019, thinking primarily of school students or university students who want to be always on the move. Therefore, the motto of this season is #Never_Off. “Xtrem’s Back To School 2019 products are surprising for their variety of designs and functionalities, with backpacks that have compartments for both laptops and skates,” says Patricia Pizarro, commercial manager of Samsonite Peru (Photo). The products for the new season are now available in the Samsonite stores of Jockey Plaza, Plaza San Miguel, Plaza Norte and Mall del Sur in Lima, and Mall Plaza de Trujillo. You can also find them in the most important department stores in the country. Xtrem confirms its good moment by projecting a 42% growth in sales for this year. “In addition to the benefits of design and practicality, another of the important advantages of backpacks and school accessories Xtrem is that it offers a guarantee of two years and local technical support to deal with any problem,” said Pizarro.
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Bolivia: Imaginative online bookstore home delivery Those that adapt, survive. Not only that, they have the possibility of generating a new species. This occurs in the development of living beings and, in direct relation, also in the paperboard retail store. The J & K virtual bookstore in Cochabamba, Bolivia, is a good example. It is not the first nor is it the only one in our region. Since the first cases appeared, we have called them “virtual showcases”. They are those merchants who, taking advantage of a Marketplace like Mercado Libre or similar, structure an offer of products that is commercialized 99% online. J & K is a venture of Jorge Limachi and Karen Tellez (Photo), a young couple from the city of Cochabamba. It works in a home transformed into a warehouse and distribution center that meets the demand that arrives via the Internet. In addition to putting together a customized package, the virtual library offers delivery directly to the client, at no additional charge. The thriving bookstore was not born to be what it is. It adapted to a reality where the cost of the rents did not allow it to develop its activity as they had initially conceived it. They then resorted to virtual spaces such as Facebook, contacting their potential and current customers via WhatsApp. With the slogan “if we do not have it, we get it and we take it to you, guaranteed”, these young people not only innovate, they also offer their products, from recognized brands like Faber Castell, at competitive prices, trying to give the best service. There is no doubt that this type of sale will spread, whether or not you know these entrepreneurs, because it is the way to sell today projecting into the future.
Colombia: For Norma, the product is the message The current offer cannot neglect what appears to be more important for those born in this century -centennials- and has to adapt its offer. This is what brands such as Norma de Carvajal have done, appealing on their notebook covers to take care of the environment, while making a call to promote good treatment for pets, including their adoption. The covers serve today as notices to publish images of animals that need care and also suggestions to improve our environment being responsible. If we add to this the use of materials that were previously discarded - like cane fiber - in the elaboration of products, we have a product with a message that convinces by its coherence (fundamental for the youngest who see to believe). “We are one of the few companies that use this raw material. We highlight that in Ecuador and Colombia, mainly. In our plants we take care of the consumption of energy, water and solid waste management, “said Luis Fernando Otero, president of Carvajal Educación (Photo).
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Argentina: Faber-Castell accompanied the 24th Grand Slam of Beach Polo Faber-Castell Argentina, together with an important group of companies and state institutions, accompanied the 24th Grand Slam of Polo organized by the communications agency Stad. The tournament was held from January 4 to 8 on the beaches of Pinamar, CarilĂł and Valeria del Mar, in the Province of Buenos Aires. In this edition the Cayenne Blanco team, consisting of Esteban Panelo and Juan Cruz Isla, was the champion. The Beach Polo is a spectacle in front of the sea for the whole family whose call grows year after year, transforming itself into one of the favorite spectacles of the holiday makers. Heir to the Argentine political tradition -probably the most important in the world- the Beach Polo is practiced in a special court in the sand delimited by posters where a volleyball or soccer ball is used. In the contests they play three teams of two players each and each match has two chukkers of 5 minutes. The competition format is triangular (all against all). The show was declared of Municipal Interest by the district of Pinamar for its uninterrupted presence, for the good example as a sport and for its attractiveness for tourism. This year the tournament attracted more than 10,000 people who came to know the world of polo in a different scenario.
Peru: Continental strengthens its brands and advances to the retail and wholesale level In a dynamic market like Peru, where both own evolution and growth achieved through acquisitions, there seems to have come a time when the main players seek to consolidate what has been achieved - without ruling out new acquisitions - as is the case of Continental “. We believe that in the rest of the year there will be developments in the sector. After paying the purchase invoice, other opportunities can be explored, the next five years will be quite moving�, said Rodolfo Salas, commercial manager of Continental (owner of Standford and Utilex) (Photo). Stanford is the most well-known brand of this company and, probably, has been the most affected by the increases in input costs. Despite this, it has not stopped growing and has been incorporating other articles that benefit from its prestige. An example of this is its practice, which has become a real success and it has been necessary to present more colors and also to launch practical books. Another line that develops under the same brand coverage is that of handicraft products, which have reported particularly positive results. Continental does not forget either the low-cost market, with specific products, or its growth through its own stores, both the wholesalers - two more are expected to open this year - and the retailers (which already add 13 stores).
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The ZigZag book by Hahnemühle impacts urban art
H
cm) or portrait A5 and A6. The watercolor paper has a
urban artists and has presented his ZigZag book.
fine grain surface on both sides and is perfectly suitable
ahnemühle, always attentive to the requirements of artists since 1584, has listened to the requests of
There are 18 pages of the best watercolor paper - folded in accordion format - that provide unlimited creative possibilities. Whether the giraffe with the longest neck, the widest panorama or a pictorial image in the style of Instagram, the ZigZag book can do it all. Ideal for urban artists, daily painters and watercolor fanatics, this robust sketchbook is perfect for those who like to paint and draw while traveling.
The ZigZag book is available in square format (14 x 14
for all wet painting techniques with a brush or ballpoint pen. The weight of 300 g / m² guarantees stability and, thanks to the size of the surface, the colors flow easily and can be lifted without problems. The paper is resistant to erasure and the masking liquid and tapes are removed without leaving residues. Large and sturdy book covers help protect the content. Due to its durable cover, the ZigZag book is prepared to face external influences. You can use a striking red band in the upper right corner to close the book securely. The rooster on the back underscores the exclusivity of Hahnemühle’s creative dexterity. Gris030, The Berlin Urban Sketcher has already tested the book: “The paper is thick enough and all the folding is absolutely free of waves, even with lots of water, interesting folding, so you can always paint directly on one level. It is available for every challenge”, he said. All the information about the ingenious watercolors book is available on the company’s website (www. hahnemuehle.com) as well as its channels on the different social networks.
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The universal… Manual Inkjet Printer jetStamp graphic 970
• Documents / products can be printed quickly and individually • Print numbers, dates, hours, text, as well as graphics and bar codes (sequential) • MP ink allows printing on metal and plastic
www.reiner.de/ep
Printex SRL, a company that labels the world labels for supermarkets, among other items. The entire offer of Printex SRL has guarantees of 3 to 5 years. Added to this are the high quality materials used in the manufacture of its products and its factory located in Italy, which explains why the production of Printex SRL exceeds the quality requirements of any market. Due to its history, built on the satisfaction of its customers and distributors, Printex SRL has become a benchmark for professionals in the sector, retailers, stores and companies. It is particularly recognized by its associates for its constant assistance and consulting work that enhances the development of distribution companies both nationally and internationally. Although Printex brands guarantee global recognition, it is important to know that most of the products and services offered are developed and marketed under their own brands, always offering the characteristic quality of their Colleferro plant (Rome). The products are distributed through a network of authorized distributors, widely distributed globally. he growing product labeling market has benefited manufacturers that have the prestige and experience of Printex SRL. The referred market has developed in geometric progression thanks to the increasing volumes generated by online sales, a phenomenon that makes it necessary to have efficient tools to label and put prices.
T
It is worth highlighting that although the brand is usually associated with large retailers that require solutions for their labeling needs or other products and services that Printex SRL provides, it also caters to companies of all sizes directly or indirectly through its authorized distributors.
Founded more than twenty years ago in Italy – it started operating in 1995 - Printex SRL is a company that has grown in quantity produced and in technological development, becoming a leading company in the development of labeling machines, price fixing machines, staplers and all related accessories directed mainly to the professional, craft, small and medium commercial market, as well as to large companies.
Printex SRL, aware of the importance of new media for the dissemination of its products, offers on its website an extensive catalog of its offer, periodically updated and in several languages. While this has enhanced the knowledge of what it offers, the company does not forget that the best contact is the one that is established directly and favors personalized service with all its customers. This was clearly noticeable in its last participation in Paperworld Frankfurt 2019, where it was possible to see its stand always busy with customers and interested parties, who enjoyed the talks and demonstrations of its extensive portfolio.
In addition Printex is lidĂŠr in the textile market, that covers from the labeling machines consecutive until the printers that do the labels to one or two faces of composition, that are so much in polyamide as in satin for the small ateliers of tailoring and also for the big industrial productions. Along with these products it is also possible to find labels for manual labellers, thermal labels for bar codes and shelf
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Those who want more information can find it in http:// www.printexsrl.com/ or at the following address and phone numbers: Tel. (0039) 06 9770 590/530/589 Fax. (0039) 06 9770 591
Kangaro Group of Companies at Paperworld 2019
F
or more than six decades, KGOC (Kangaro Group of Companies) has been producing and supplying products under its Kangaro, Miles and Munix brands, assisting users around the world to enhance their creativity with high precision, as well as supplying innovative products. which help to cut, join or repair. The International Paperworld trade fair that takes place every year in Frankfurt, Germany, has proved to be a very useful platform for KGOC - with more than 20 years of regular participation so far - and has contributed considerably to establish its global network of large clients and users, which extends to more than 135 countries. In 2019 it was again a great exhibition and KGOC, as usual, had a good size stand, with a location near the center and easily accessible. This made possible an avalanche of customers from all over the world, which were attended by a host team of 15 people from the administration and also professionals from different areas, both commercial and technical. It was a party of more than 4 days of enthusiastic hard work, new ideas and shared success, with the sole objective of offering the best, surprising, energizing and facilitating what is convenient for the end user so that he can continue producing and channeling his creativity with organization and efficiency. As one of the largest players in its business in India and after 4 years of success in its home market, KGOC launched its line of scissors in PaperWorld this year for the global market under its Kangaro brand. The launch generated great expectations because some global names in the scissors market, with outstanding leadership, were able to discover the quality and efficiency of the Kangaro scissors line, which is able to complement its traditional lines of staplers, staples, stapling guns, staple removers, punches and scissors, which have been promoted for decades.
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Scrity Envelopes T
raditional envelope manufacturer in Brazil, with one of the largest production capacities in the market, invests in research in the expansion of the product mix, in order to provide its customers with greater variety in the acquisition of new items derived from paper. The new mix includes the following lines: - Multi-purpose Scrity Cards –cards for envelopes.
- Scrity paper – wide line of A4 papers, with a highlight for white diploma and natural kraft papers in the 120g /m2 and 180g /m2 tapes. - Flat paper and coils – papers and coils for packaging, lining, molds, protection, etc. For Scrity, accompanying consumer trends and invest in the development of new elements, are basic characteristics to keep up with a market that wakes up every day ready to tell a new story. The following are some releases of Scrity:
Scrity A4 diploma white 120 & 180g/m2
Natural kraft coils
Flat paper 66x96 gold 80g/m2
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Scrity paper mix 4 colors
Scrity A4 diploma natural kraft 120 & 180g/m2
Scrity cards
Flat paper 66x96 natural kraft 80g/m2
Flat paper 66x96 white 120 g/m2
enterprises
in movement
Important appointment in Reiner Ernst Reiner, the German company since 1913 specializes in stamps and marking equipment, has just appointed Christian Jaramillo as the person in charge of supporting and contributing to the development of the brand in the Ibero-American market. Jaramillo, who works at Reiner since 2018, has the greatest advantage of having been educated in different European countries, which has not only provided him with technical knowledge but also an important cultural and linguistic background. In addition, this executive has previously held positions in companies such as Bayer and Exxon Mobil, which has allowed him to develop extensive work experience in countries in North, Central and South America. “We are more confident that we provide a selection of distributors and customers to a better approach to our wide range of solutions. For Reiner, Christian Jaramillo is the perfect link between our values, German culture, and the needs and requirements of the Ibero-American market, “the company’s report announcing his appointment. Looking ahead, the company representative in our region will have to work on the growth of products such as the new 1025 jet campaign and will also strengthen the current commercial areas of marking equipment, electric stamps and hand stamps.
Avery Dennison will produce together with Smag RFID products Avery Dennison and the French manufacturer of RFID conversion equipment Smag Graphique, have joined together to facilitate the access of many consumers to labels that operate with radio frequency. The French company will demonstrate the different RFID solutions in its showroom in Savigny sur Orge (France), where technical and operational training will also be given, in addition to seeing the different teams working. “This partnership helps reduce the obstacles experienced by many converters who consider offering RFID tag conversion solutions to their customers,” said Jordi Baeta, director of market development at Avery Dennison RFID EMEA. Thanks to this partnership, Smag Graphique has already demonstrated the operation of its RFID products at the Avery Dennison headquarters in Europe, located in Oegstgeest, on the occasion of the Avery Dennison’s RFID Master Academy.
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enterprises
in movement Pilot ensures that the business of writing articles grows With a successful school season in countries like France, the Japanese manufacturer has been able to reap solid growth with products like the new FriXion. The increase is particularly visible in the specialized trade, without discounting the contribution of large areas. The new needs, such as demanding a wide range of colors, have played in favor of the brand, which is reflected in its sales figures. “Clearly, when we analyzed the purchases of Mika products (FriXion, G2 and V5) at the end of August, we registered + 8.5%, which corresponds to 1.5 million additional pens sold. This success is the essential reason why we are renewing the operation for a second year. There are so many different colors and patterns that consumers have not had time to discover the entire collection, “commented Hugues Chatelain, CEO of Pilot Pen France.
TRAXX announces launches at Paperworld TRAXX, demonstrating the continuous evolution of its products, will present its new lines in the next edition of Paperworld Frankfurt, at the end of January. At the most important fair in the sector, the manufacturer will demonstrate its new laser systems that provide printing and cutting solutions, which have generated expectations for their characteristics and affordable cost. “We look forward to presenting our new and advanced CO2 laser cutting and engraving system TRX-40, a robust and easy-to-use laser system manufactured entirely in the EU,” said Alex Zafiris, marketing manager. TRAXX, despite being a young company in the industry, has achieved worldwide recognition with its sales network and distributors in more than 90 countries.
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3M introduces a formal sustainability requirement The Minnesota company has deepened its commitment to sustainability in all its new products, which must meet additional requirements that the company already implements at the environmental level. The brand made this new self-demand public at the 24th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP24). The objectives will include reuse, recyclability, energy, waste, water savings and responsible supply. The commitment also addresses issues such as the environmental or social challenge, the need to improve air quality, the reduction of greenhouse gas emissions, as well as improvements in worker and patient safety in medical and industrial care environments. 3M will measure the progress and impact of your program and will report annually on its development. “We have made such significant progress in the 2025 sustainability goals that we established in 2015 that we are raising the level. The new proposal is an example of the aggressive objectives that we will establish in the coming months”, said Gayle Schueller, VP Chief.
Manuscript appoints new export sales manager Manuscript Pen Company, with the intention of expanding and strengthening its sales and export network in Europe, the Middle East, Asia and America, has appointed a new export sales manager. The chosen one has been Jasmine Jones (Photo), with two decades of experience in the stationery and writing instruments industry. With the position of export sales manager, the new executive had already held similar positions in Shachihata and Sheaffer. Jones will seek to increase Manuscript’s market share in international markets, while consolidating existing relationships with carefully selected retailers and retailers of the brand. “In the last two years, Manuscript has grown rapidly as a brand, becoming a market leader in calligraphy products, premium writing tools and educational deskware. There is still an opportunity to expand more and grow our market share abroad. We have a strong British heritage, quality products and excellent business partners: these are assets that we should definitely make the most of, “said Jones.
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Staples Canada presents new brand identity and power services With a new motto, a change in its logo and the launch of two concept stores, Staples Canada presented its new brand identity. The motto that will identify the brand will now be “Work and Learning Company”; this change is reflected in an updated logo and the launch of two concept stores in Kirkland, Quebec and Toronto, Ontario. The latter will offer a new shopping experience, encouraging customers to interact with the products, testing them and learning how to use them. These spaces include pens and magazines, a zone of technological discovery, as well as exhibitions of outstanding speakers in which community members, businessmen and educators can meet and share ideas. Additionally, the Toronto store will have an attractive coworking space, Staples Studio, which will provide businesses and individuals with a workspace and resources that include a full service cafeteria. “The way people and life are changing profoundly and Staples Canada is adapting to help our clients work, learn and grow. We speak with thousands of entrepreneurs, teachers, students and parents to find out what we can do to better meet their needs, and we are offering a unique solution for Canada, “said David Boone, CEO of Staples Canada.
Office air quality affects productivity Performance in workplaces is affected by indoor conditions, particularly temperature and CO2 levels, according to new research. The Oxford Brookes University Workplace Productivity Improvement study found that optimizing the indoor environment leads to improvements in the cognitive ability of staff, speed and accuracy of work and results. Currently, the average worker in the United Kingdom is 36% less productive than a German counterpart and 30% less productive than a French worker, based on GDP per hour worked. The Whole Life Performance Plus (WLP) project focused on three offices in the United Kingdom, with occupants ranging in size from 1,200 to 1,700. The employees were subjected to tests, including calculation and correction. The results for all environments showed that the performance was adversely affected by the high temperatures, particularly at over 26 ° C, the low levels of relative humidity and the high concentration of CO2. Employee test results correlated with the amounts of CO2 as scores decreased when levels increased. When CO2 concentrations were low, test scores improved by up to 12%, and in a case study, people worked faster. The main factor that increased the CO2 levels in all the office locations studied were the air management systems, such as air conditioning and central heating.
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Solid growth for Logitech The supplier of equipment and accessories - increasingly present in school backpacks - recorded an excellent third quarter in the year that ended with double-digit growth in several of its operating divisions. According to the information, its sales amounted to US $ 864 million, representing an 8% growth. The products that made this remarkable growth possible were video (+ 60% to $ 77.1 million), Tablet (+ 34%), games (+ 23%) and PC webcams (+ 21%). Despite the promising results, some products experienced a decrease. This is the case of the Smart Home and Mobile Speakers, which fell by 49% and 35%, respectively. “We delivered record sales and profits in our most powerful quarter of the year. Our portfolio drove double-digit game growth, video collaboration and creativity and productivity, “said Bracken Darrell, CEO of Logitech.
For the third consecutive year Antalis was named “Supplier of the year” The year 2018 could not be better for Antalis, along with the commercial success it obtained a series of awards that validated the current direction of the company, which has become a clear reference for the sector worldwide. The most important players of the industry named Antalis “Supplier of the year”, a distinction that the European company collects for the third consecutive year. The award recognizes the actions of the company, which has as a priority to associate with its distributors to really understand their needs, responding with practical help and advice, from diversification to the consolidation of orders. Antalis has also been praised for its innovative solutions, consistently high stock levels and reliable deliveries. “We are absolutely delighted with our record number of awards won during the year and we would like to thank everyone who voted for us. 2018 has been a challenging year in the office products industry, particularly with Tim Percival (izq.), recibiendo el premio the continuing inflation of paper prices and the incessant increases that make life very difficult. Our goal of supporting our customers and helping them to exceed these increases has been well received and given the harsh outlook, it is excellent that our valued customers recognize our efforts, “said Tim Percival, Director of the Office Division at Antalis.
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in movement Bi-silque proposes a sustainable future With the slogan “Together for a sustainable future”, Bi silque will present at Paperworld Frankfurt a wide range of visual communication solutions with its Bi-Office, MasterVision and ARCHYI brands. The Portuguese producer will show how it promotes the growth of its distributors by extending their ranges of segmented products and their work space solutions. This year, the participation of Bi-silque in Paperworld Frankfurt is very special as it marks the beginning of its 40th anniversary. That’s why its Bi- Office, MasterVision and ARCHYI brands will be together at the Bi-silque stand (Hall 3.0, C14). Among the products that the manufacturer will present this year is the new Willow glass board. This has been one of the main results of the renewal of its production equipment during 2018 and a great example of the improvements in user experience that the manufacturer has achieved based on pre-existing solutions. In 2019, Bi-silque will focus on sustainability at different levels and this will be clearly visible in the products and strategies prepared for Paperworld 2019. In addition to its solutions, once again Bi-silque will host an entertaining activity on its stand, “El Bi-silque Golf Challenge “, a space that always summons, together with an always renewed offer of products.
Ingram Micro is for sale The Company that owns Ingram Micro has announced that it is in conversations to sell to the famous IT distributor. The Chinese HNA Group made a presentation on the Shanghai stock exchange where it reported that, due to changes in market conditions, it is currently in the early stages of the conversations to detach Ingram Micro. The interested in buying the company for sale would be the US private equity firm Apollo Global Management. Founded in 1990, Apollo has experience in the world of technology through its portfolio of companies that includes Rackspace, a specialist in cloud computing, and IT solutions provider Presidio. Although HNA has not confirmed who its counterpart and other details are; Ingram Micro is expected to be sold for around $ 7.5 billion.
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Bankers Box launches its Plant-a-Tree campaign Bankers Box, recognized for its storage and archiving products, has just presented the Plant-a-Tree campaign, an initiative that seeks to contribute to reforestation projects around the world. As the campaign has just been launched in Europe, customers from that continent can already participate and may have a tree planted in their name in the global forest. “We are very excited about the launch of the Plant-a-Tree initiative and we are working with Tree Nation, a global organization established with the mission of tackling climate change by planting trees. It is easy for customers who buy our products to plant a tree with this initiative, since they can do it from the comfort of their home or office. The tree is planted by members of the plantation team around the world. People then receive a detailed update on their tree”, explained Steven Hickey, European Business Manager of Bankers Box. “Corrugated cardboard boxes are one of the most ecological ways to archive and store, Bankers Box products are 100% recyclable and approved by the Forest Stewardship Council (FSC). As a leading brand in the industry with 100 years of history, this initiative perfectly complements our solid values of sustainability and our GIVE program that is dedicated to creating associations that address the most important needs of humanity, “added Hickey
3M doubled contributions to City of Hope City of Hope, the research center for different life-threatening diseases, was able to double the donations received during the month of December 2018 thanks to the 3M Company. The mentioned center has an Internet page that receives the contribution of its donors. For one month, the three “m” brand doubled each donation with a total of $ 100,000. This humanitarian organization has scientists who work with specialized doctors to treat the physical and emotional needs of their patients. In this way, not only a disease is treated, but it also seeks to guide each patient towards a full and rewarding life. City of Hope will have its annual dinner on February 5, 2019, at an event that will be held for the first time at the Westdrift Hotel in Manhattan Beach (CA). In this meeting the attendance of more than 150 executives and leaders of companies in the industries of office products, technology, furniture and jan / san is expected.
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The Faber-Castell Plants are an example of environmental responsibility It is hard to imagine, but the Faber Castell forests in Brazil -100,000 hectares- grow at a rate of 20 cubic meters of wood per hour. This not only guarantees a stock of wood that gives autonomy to Faber-Castell, it also represents an important “lung” that absorbs CO2. As the documents it shows prove, Faber Castell can achieve carbonfree production thanks to this forest area, despite a 15% increase in the production of wooden pencils. Additionally, more than 90% of the thermal energy consumed in the company’s plants comes from renewable sources. This not only happens in Brazil, in the different plants that the group has around the world more than 60% of the energy used comes from renewable sources, a positive trend that will continue to expand in the future. The responsible production also favors the operation of Faber Castell. During the last fiscal year, the German company generated consolidated sales of EUR 613 million and its objective is to continue growing during the next five years in all its divisions.
Messe Frankfurt creates an online platform for B2B sales The new commitment of Messe Frankfurt, which will particularly boost its exhibitions, is called Nextrade, an innovative digital platform created by the company Nmedia that will allow its customers to sell at the same time they exhibit their products. In addition to enhancing the exhibitions of the German company, Nextrade will be integrated with the system of its customers and will allow the latter to make sales throughout the year. Messe Frankfurt commented that it has decided to create Nextrade due to the growing digitization of the retail sector and the number of outlets that close in Germany. “This is an area where we can see the need for action, as well as a definitive leverage for future success. Therefore, Messe Frankfurt would like to provide exhibitors and retailers with specific support through a new web-based digital ordering tool, “said Detlef Braun, member of the executive board of Messe Frankfurt. “In the future, thanks to our sales and marketing partnership with Nmedia, Messe Frankfurt will provide exhibitors and visitors of its consumer goods exhibitions with an additional tool to give them a competitive advantage in an increasingly difficult market environment”, Braun added. One of the most important reasons why Messe Frankfurt opted for Nmedia was to confirm that many suppliers and retailers are already customers of the company. To create the web-based market, nmedia will move its database of 1,000 retailers and 500 suppliers from its current EDI platform to the new ordering tool.
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Avery acquires Easy2Name CCL, the company that owns Avery based in Canada, has announced the acquisition of Easy2Name (E2N), a company that specializes in online sales directly to consumers. E2N, which would integrate directly with Avery, is a manufacturer of customizable and durable child labels that operates from the United Kingdom. Its 2018 sales amounted to US $ 2 million. “We continue to build our rapidly growing portfolio of web printing technologies that utilize software and related supplies. The addition of E2N complements similar end-use proposals already in our global portfolio of brands, “said Geoffrey Martin, CEO of CCL Industries. This is the seventh acquisition made by CCL since it bought Avery in 2013.
Well-designed offices improve productivity According to an investigation developed by The HON Company, a company specialized in the manufacture of office furniture, workers are 12% more productive when they are comfortable in their workplace. Probably, this statement did not need an investigation to prove it, but what surprised the study was to verify that 87% of office employees are discontented and disconnected, which affects their productivity. HON, following its inquiry, identified collaborative design trends that can transform the modern office and improve the work environment, resulting in increased staff productivity. In this sense, it provides an open design where employees can meet at multipurpose tables or easily rearrange furniture to create an efficient meeting space when necessary, instead of relying on fixed traditional arrangements. The manufacturer also proposes offices that can provide personalization options, so it suggests using equipment that can be moved where and when needed. Many companies are incorporating chalkboards, tables, chalk walls and other writing surfaces into the designs of their workplaces to encourage creativity. The comfortable seats, no doubt, always help as well as the places specially designed for informal meetings. Employees, always following research, are more productive when they have a variety of places to work, such as private areas for better concentration and open spaces to relax and socialize between projects or during breaks.
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in movement JPG-Staples France: “We have to offer contemporary products and services”
The growing dematerialization of information media, which leads companies to use less paper and traditional supplies, forces us to rethink some areas of the supply business. For Staples France, the key is to adapt to time, offering products and, particularly, services that meet old and new needs. Among the first ones, we can include those that originate in breakrooms areas, with an important range of foods and beverages such as tea and coffee, as well as cleaning and disinfection products. Among the latter, we can mention the demand for design services, space planning and furniture for the new flexible offices, as well as 3D printing services together with the provision of equipment that helps digitization. Multifunctional printers, among other products, are a good example of the latter. A detail no less important is to try that the clients concentrate all their purchases in a single place, with the consequent advantages that bring the big volumes for both parts, obtaining better prices -the clients- and simplifying the processes. A valid alternative, particularly for large chains and distributors. Sacha Tikhomiroff, CEO of JPG-Staples France (Photo), sees opportunities in the new needs and ensures that we can accompany our customers by offering a range of products and services according to current times.
Arjowiggins of the United Kingdom declares itself as insolvent The Arjowiggins companies in the United Kingdom have declared themselves insolvent. This includes Arjowiggins Fine Papers, Arjowiggins Chartham, Performance Papers, Arjobex and the Wiggins Teape Group. The administrators for this process have already been appointed in the different locations where the brand operates, in a measure that aims to guarantee the operation of a company where nearly a thousand people work. The administrators assured that there are no immediate plans of dismissals in any of the companies of the United Kingdom, but that this position “will continue being evaluated”. “The increase in cellulose prices and energy costs have hindered the commercial conditions in this market and the insolvency procedure initiated in France left the directors of the British companies of Arjowiggins no choice,” said Geoff Rowley of FRP Advisory, one of the designated administrators. “We will continue to exchange business as we search for buyers and urge interested parties to contact us as soon as possible,” he added.
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ACCO consolidates globally As part of its global consolidation, Acco Brands has acquired all of the brands and distribution rights of the Australian seller Cumberland Stationery. This important acquisition includes lines that are owned by Cumberland and that have also been distributed by this company as Aurora, Cleanlink, Colorful Days, Dahle, Durable, Falcon, Justick, Novus, Orange Circle Studio, Safco and Wedo. According to ACCO, these brands will complement its portfolio of existing office, hardware and jan / san products. Cumberland’s tailor-made manufacturing division, for its part, will continue to operate under its ownership. “We will work closely with Cumberland to make decisions regarding the transition of brands, equipment and all aspects of the operation to ensure that heritage is respected and clarity regarding future direction is maintained,” said Adam Colman, vice president of ACCO Brands Australia.
Newell Brands stops trading on the New York Stock Exchange Newell Brands announced that it is voluntarily moving to the Nasdaq Global Select Market and that it has been listed there since December 10, 2018. The two-hundred-year-old New York Stock Exchange is the largest market in monetary volume and in number of registered companies. It is not, however, the most dynamic or the one with the most actions. This position was displaced in the last decade of the last century by Nasdaq, a space where not only important companies are concentrated, but there are a large part of the companies that currently define the course of the world. The North American manufacturer reiterated its gratitude to the New York Stock Exchange but indicated that it prefers to be in Nasdaq, a place where the interactions and resources are in direct relation with the strategy of the company. “We are excited about moving to Nasdaq, home to many of the world’s leading companies,” said Michael Polk, president and CEO of Newell Brands. “We anticipate a smooth transition for our shareholders and look forward to taking advantage of Nasdaq’s profitable platforms ... We want to extend our thanks to the NYSE for their valuable collaboration over the years,” he added. Let’s remember that Newell Brands manages brands such as Paper Mate, Sharpie, Dymo, EXPO, Parker, among many others.
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BIC Cello announces the opening of the largest factory in Asia BIC Cello (India), a subsidiary of the French manufacturer, has just announced the opening of the largest writing and related instruments factory in Asia. The new plant will be located near the town of Vapi in Gujarat. “BIC’s new state-of-the-art factory will act as a growth engine for the Indian market and will also be an export center for the parent company, Société BIC,” said Gonzalve Bich, Executive Director and Director of BIC. The local impact will be very positive as the new factory will employ 1500 people, 70% of whom are women. On the other hand, despite the immense production capacity installed, the factory will not generate waste and will incorporate renewable energy for its operation. The new facility will also be an ecological building with the IGBC Gold certificate. The campus aspires to be a reference in India in particular and Asia in general with a learning and development center that will offer training courses with 500 hours of classroom and practical training validated by the Government of Gujarat.
The Navigator Company scores ‘A’ for climate change Navigator has been distinguished as a leader company in global corporate climate action, achieving a place in the “List A” of Climate Change of the Carbon Disclosure Project (CDP). “We are proud of this international recognition of CDP and our goal is to go even further: to be a company with carbon neutral emissions by 2035,” said Diogo da Silveira, CEO of The Navigator Company (Photo). “We are honored to be among the only 5 companies in the world in the pulp, paper and forest sector that achieved it, as well as the only Portuguese company with an A rating,” he added. The Navigator Company has been recognized for its actions in the last year, which demonstrate its effort to reduce emissions, mitigate climate risks and reduce its carbon footprint. Each year, thousands of companies share data with CDP on their environmental care, risks and opportunities, for an independent evaluation. Companies receive scores from A to D, for the effectiveness with which they address climate change, deforestation and water security, while those that do not reveal or provide insufficient information are marked with an F. CDP evaluates companies about the accuracy of their data, their knowledge and management of environmental risks and their demonstration of the best practices associated with environmental leadership, such as the establishment of ambitious and significant objectives.
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Paperchase and Batch.works define the beginning of a new era in the sector It is probably not yet a strong trend in the next five years, but the manufacture of tools by the same users has already begun. With the joint work of two European companies, the fourth industrial revolution starts for the sector. Paperchase, distributor and designer of office supplies, with Batch. works, a company specializing in 3D printing services, come together to allow the manufacture in situ of all kinds of articles which, in addition, are made with biodegradable materials. The two English companies have created -from design itself- all kinds of tools that range from a simple clip to different writing instruments, without neglecting organizers and other supplies. Everything is made with bio-based plastic that uses the residues of sugarcane. The materials, on the other hand, stand out for their color and personalization capacity. The new line is called Conscious Living 3D and can print a clip in two minutes and a pencil in twenty. With this collection, both companies seek to reduce the use of plastic for a single use, creating biodegradable articles printed in 3D.
The most sold items at Walmart If you asked us what are the best-selling items in Walmart in the United States -with more than two thousand stores in that vast country- we would surely have targeted food or, perhaps, cleaning products. The answer surprises: what the retailer sells the most are Crayola products. To dispel all doubt are the sales figures of the chain, which show - without the possibility of contradicting this claim - that crayons are the most sold items in a dozen states of the Union and, on the other hand, occupy a place of privilege in the sales of the rest. The published by the Oklahoma company does nothing more than confirm a trend that takes hold in the world, particularly in developed countries: there is a renewed interest in writing articles and in pencils, markers and colored crayons. An apparent contradiction in this hyperconnected world, but only apparent. People need, as shown by different studies, spaces of disconnection, that move them away from daily stress. Many of them find in the pencils and artistic articles, the means to rediscover what they consider valuable: a moment of relaxation within the frenetic rhythm of the contemporary day to day. What these statistics also tell us is that chains like Walmart are increasingly important players in the marketing of school and office supplies, with an undisputed physical presence but also with an increasing presence online.
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in movement For Kimberly-Clark, the Latin American market is one of its priorities
Kimberly-Clark Professional (KCP) described the expansion plans for this year highlighting that developing and emerging markets (D & E) are one of their “growth priorities”. The plan is part of its strategy that aims to generate balanced and sustainable growth in a challenging environment. The strategy is based on three fundamental pillars: raising core business, accelerating growth in the D & E markets and boosting digital marketing and e-commerce. The company expects to achieve its objectives by launching innovations in differentiated products, promoting the development of categories and taking advantage of commercial sales and marketing capabilities. “D & E represent around 30% of the company’s income and although we were very successful here, it is still our biggest growth opportunity. We have the resources and plans to achieve success in the future. For example, we will deploy marketing campaigns to create categories and activities to help develop these markets. Our short-term focus markets will include Latin America and China, “said Michael Hsu, CEO of Kimberly-Clark. KCP’s organic sales for the fourth quarter increased 3% to $ 800 million, helped by sales prices and volume increases, as well as an adequate product mix.
Office Depot continues to strengthen its service offer The bookseller-papermaker retail should look with particular interest at Office-Depot. The Florida Company is betting on strengthening its services, a strategy that could allow it to approach the future from a different perspective. Through a new agreement with Xerox, the retailer has strengthened its Workonomy platform. The new proposal will allow thousands of units of the Californian brand installed in stores and production sites. Equipment includes multifunction printers, high-end production devices, as well as personalization software. The agreement extends the already long relationship with Xerox, which has been extended for more than three decades, with clear benefits for both companies. “One of the fundamental principles of our Workonomy platform is to satisfy the needs of our commercial clients, in their terms. The demand for printing services remains strong and, through this investment, our customers will continue to receive the same outstanding service, performance and reliability of Office Depot, “said John Gannfors (Photo), Office Depot’s Marketing and Supply Chain Director
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