Specialists on exports for LATAM

Specialists on exports for LATAM

20 countries, a promising area of excellent business opportunities

www.marketplaceamericas.com

www.elpapel.net

V.I.P. BUYERS

Export to Latin America An interesting gate to new business and outstanding markets.

We introduce the strongest importers (VIP Buyers) of Office, School, Arts & Crafts, Computer supplies and related stationery products.

Those that have remained stable due to their knowledge in how to face the most difficult times.

What is MarketPlace Americas?

It is the event with the best format for “Building Relationships”.

How does it work?

In two scheduled business days, thousands of short, private, focused and extremely productive meetings are held.

Who organizes it?

It is organized by “El Papel” Latin America - Magazine, the only specialized magazine in the stationery industry that circulates in more than 20 countries of Latin America.

Private meetings with VIP buyers

Who are the buyers?

They are importers, wholesalers, distributors and major stationery chains from Central America, South America and the Caribbean.

Which criteria are used to select the Buyers?

A Selection Committee studies the Buyer Company, by taking into account its background, stability, prestige and reliability in each country.

Visit us: www.marketplaceamericas.com Additional information: direccion@marketplace-americas.com www.marketplaceamericas.com Quotas are strategically limited.

Do not think too much‌ Sign up NOW!!!.

2% of your traveling schedule will give you 80% of your exports.

Orlando FL - USA

¡ Languages.

¡ Available for all kind of devices.

www.elpapel.net

Keep yourself updated on this digital era with

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Top reasons TO BE in EL PAPEL MAGAZINE Positioning and brand development by telling potential customers about your product or service, reminding your existing customers about your products. Becoming the first choice for the customers being ahead of your competitors.

Selective Targeting, reach the target customer, you will be marketing directly to readers interested in your products.

The editorial content of El Papel Magazine provides a framework that offers greater reader receptivity to brand ads.

Our readers are the industry’s purchasing decision makers and they are as interested in the ads as in the editorial content.

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Credibility: El Papel Magazine´s ads are perceived to be highly credible, believable and trustworthy sources of information.

Regional Impact: With a single Advertisement you will be reaching potential customers in more than 20 Latin American countries.

International Impact: Now El Papel Magazine can be read in English and Portuguese too.

The Context, the person and the moment: your message will be delivered to the right person at the right time, when the right person is more receptive.

El Papel Latin America Magazine provides a suitable enviroment and the information your customers need to make desicions about what to buy.

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Why people read us?

Because our content is interesting, relevant and informative.

Regional news: Appointments of new managers; new branch opening announcements, agencies and sale points; Designation of Corporate Representatives; Exclusivity agreements and much more.

International news: Market Behavior; Mergers and acquisitions; Joint, ventures and strategic alliances, Trademarks Strategies; New products research and development, etc.

Trends: Consumer behavior, situational influences and shopping habits. Latest market trends.

Ideas for your business: Diversification opportunities beyond the traditional business, Merchandising, Purchasing, Management, E-Commerce.

Art Section: Exhibitions, The materials and techniques artists use. Interviews with professionals, curiosities, new products, events, fairs.

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Tough Economy?

Global Unrest?

Keep advertising to win at the end.

Understanding your customer concerns is key to surviving economic downturns Accurate information and sensitivity to customer needs result in marketing programs that attract business. Because clients change their behavior more quickly in a recession or in times of global unrest, businesses need to be more vigilant about customer behavior.

Businesses that keep advertising in an economic slump fare better in sales — and profits — both during and after a slump Research proves it: companies that reduce advertising in downturns lose ground to their competitors. The best way to overcome revenue loss from a recession is to gain new customers and increase market share through advertising.

Cutting back disadvantages you at a time when you most need an edge Whether business is bad or good, you have to get your share of available business. Instead of increasing profits, advertising cutbacks only reduce demand for your products and prolong recessionary effects on your business.

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Most down periods are shorter than expected The history of every post-war recession is that it didn‘t last as long as predicted. Why gamble your market position for short-term gain?

Watch your competitors Be very aware of your competitors‘ activities. If your competitor keeps to advertising, be equally aggressive.

People only have so many dollars to spend and if they don‘t spend them on what you sell, they‘ll spend them elsewhere.

Advertising works cumulatively Customers don‘t read all of your ads. Advertising just doesn‘t work that way. To be most effective, advertising must have continuity to keep your brand name top-ofmind.

Focus on Return on Investment (ROI) A study from Hudson River Group and the MPA studied media mix dynamics for 300 case studies across three advertising categories, measuring (ROI) and media efficiency, relating percent of spending in each medium to incremental volume.

Across 300 case studies, magazines proved to be the most efficient of the media measured in generating bang for the media buck, offering advertisers an opportunity to increase ROI. Source: FAST FACTS, how magazine advertising works: Magazines Canada

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Market: 20 countries

L

atin America is an extensive and dynamic market, and it´s also fragmented in a complex way. Between highlands relieves, tropical rainforest, even desert, you can find within each country a diversity of characteristics and particular habits of each geographic zone that affects the continental economy.

To understand this complex scenario an analytic focus is necessary. Many family stores and traditional businesses are still standing, that strongly holds the independent retail. There still are only a few buying centers or big stationery store chains.

The impact of big retail areas, supermarkets, and hypermarkets in the sector is hardly notorious in the “back to school� season. We can see an atomized distribution channel by small and medium stores and traders who are tolerant to the uncertainty and are flexible to changes with response capacity and speed reaction. This ensure a long term projection and a return on marketing and advertising investment.

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Latin American population

W

ith a very young population based, more than half the inhabitants are younger than 25 years old (52%) and almost 75% (more than 454 million) are younger than 40 years old.

This means an important market for school items and office products as well as strong development in artistic expressions, promoted by the governments and folk cultural traditions of every city, making the consumption of art and handicraft materials interesting.

The automation of private enterprises, governments and educational institutions, like elsewhere, has opened a dynamic commerce to the consumers of computer supplies and accessories.

A demographic structure in a pyramidal shape supported by a very wide youth base, and the richness of their natural resources, makes these 20 countries a promising area of development and an excellent business opportunity.

And now with the Digital Magazine in Spanish, English and Portuguese to markets around the world!

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Latin America´s back to school COUNTRY

BACK TO SCHOOL

SALES SEASON

March

February - March

Belice

January

January - February

Bolivia

February

January - February

Brazil

March

January - February

Chile

March

February - March

Colombia

February August

January - February July - August

Costa Rica

January

January - February

Cuba

September

August - September

Ecuador

May September

March - April August - September

El Salvador

January

January - February

Guatemala

January

January - February

September

August - September

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Latin America´s back to school COUNTRY

BACK TO SCHOOL

SALES SEASON

January

January - February

Jamaica

September

August - September

Mexico

August

June - July - August

Nicaragua

February

January - February

Panama

January

January - February

Paraguay

February

January - February

Peru

March

February - March

Puerto Rico

August

July - August

Rep. Dominicana

August

July - August

Trinidad

September

August - September

Uruguay

March

February - March

September

August - September

Honduras

Venezuela