Pulse HER STYLE
DAZZLING IN DENIM
Fashion entrepreneur Sara Peterson adds a pop of glam to jeans and beyond
BY MANDY HOLMES / PHOTO BY BEVERLY SHUMWAY
Sara Peterson has lived on both sides of the country – and it shows in her wardrobe. Her style has an East Coast feel, thanks to her upbringing, with an edgy Arizona vibe. While she loves to incorporate a little glam in every outfit, Peterson can almost always be found sporting some form of denim whether it’s a jacket, bag, or accessories from her custom embellished denim company, Gorgeous Things. “I dress for my mood, and typically there is a theme of that day that I am trying to express,” she says. In addition to her signature denim items, Peterson gravitates toward black ensembles which she often accents with a pop of red, big hoop earrings, or animal print accessories. “I know animal prints have been trending, but I have been wearing them since my teens,” she says. For fun and flirty fashions, the designer turns to Alice + Olivia for wild prints, classic cuts and unexpected styles. For jeans and denim jumpsuits, she favors Pistola Denim. One thing you will never catch the busy mom of four wearing: flat shoes. “I’m only 5 feet, 5 inches tall and have always felt sexier and more confident with a great pair of heels,” she says.
What is your most prized possession? My wedding dress and vintage Bulgarian lace veil. I had a very special relationship with my mother-in-law, and she gifted her veil to me. What will we see you in on weekends versus workdays? On workdays I am in my “she shed” mostly, so I am wearing something lightweight. On weekends, I love to dress up, typically in a black dress or jumpsuit with leopard or red shoes and a Chanel or Louis Vuitton bag. How does your career influence your style? They are totally intertwined! Although my customs are a reflection of the person that they are created for, and their story, I always like to put my design stamp on them.
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So Scottsdale! September ‘21