D&ad boards

Brief #04 — D&AD Monotype

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Rinesh Mistry

OUGD603

Extended Practice Submission

Context

Film advertising can excite, inform and inspire us to see movies. It conveys a visual shorthand of the movie that often makes our mind up in a few seconds as to whether or not we want to see the film. But more often than not, it conforms to a set of visual clichés, as mainstream movies seem to be getting blander with the overuse of Photoshop and vacant looking actors.

Brief

Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films. Film tells us stories, transports us and stirs our emotions. And so can type. Show that without images, type alone can create an equally, if not more compelling visual expression of your chosen director’s films. One that’s difficult to ignore and will inspire people to go and see them. Create something that makes film fans, old and new, not want to miss this event.

Target Audience

Film fans of any age looking to see some great films. Go broader than die-hard fans and look to engage people who enjoy watching movies, finding new directors and new movies, or watching films they already know and love.

Deliverables

A typography-led integrated graphic design campaign including: 1 x poster 1 x digital element 1 x other touchpoint of your choice 1 x presentation showing your solution, development and context

Brief #04 — D&AD Monotype

Rinesh Mistry

OUGD603

Extended Practice Submission

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Research

For this brief there were a few topics that required research, ranging from existing the film directors I was planning to use along with some contextual research into film poster layouts, typographic posters and methods of using only type as the main form of imagery.

1 - Film Directors

As this brief was asking for film poster designs but by only film director, I researched into some of my personal favourites. It had come down to either; Martin Scorsese or Quentin Tarantino.

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2 - Typographic Posters

Looking at posters that solely consist of typography, enabled me to gain a better understanding of how I could have portrayed the films plots and twists through the use of typography and what effective methods have been used to do so before.

Brief #04 — D&AD Monotype

Rinesh Mistry

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OUGD603

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3 - Initial Sketches

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After having chose Martin Scorsese as the director of the films I was going to be using I began to sketch poster layouts of the films that I was planning to use for the posters.

5 - Gradient

I had aimed to layout the posters using the structure of a standard commercially released film poster, but this would only be applied to the text that was information.

4 - Typography and Stylizing

Due to the restraints of the brief the typefaces that I used defined the tone of the voice and mood of the posters. I aimed to choose typefaces that represented and suited the film’s storyline and overall aesthetic.

I needed a simple and effective way of stylizing the posters to keep them from looking too minimal and bare. The use of the paper effect enabled me to do this along with subtly replicate some of the films iconic moments.

#03

Extended Practice Submission

In the previous developments of the posters I had only used block colours in the background, these colours were selected as they were the original colours that were used in the artwork for the films.

Similar to how I aimed to stylize the posters tailored for each one, I tried to do the same with the background imagery. As the brief requires there not to be any imagery the only way I could incorporate it was through colour, in this case gradients of the iconic scenes from each of the films.

6 - Visual Developments

These were the second to last developments that I had done for the posters, the only things which needed to be added to these was the information that a film poster requires.

Brief #04 — D&AD Monotype

Rinesh Mistry

OUGD603

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7 - Final Deliverables

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The final deliverables for this brief consisted of the posters themselves, along with the tickets and one extra digital deliverables, I had chosen to do online adverts which would be display on the local cinemas website, which for this brief I have used Phoenix Cinema Leicester.

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Extended Practice Submission