Brief #03 — Design Something More
Rinesh Mistry
Context
Design Something More are a multi-discipline design studio who believe every brand should be a wonderful experience. DSM are a new studio who have opened in Munroe House in Leeds.
OUGD603
Brief
Brands are an opportunity to make our lives better. They can turn the everyday and mundane into wonderful experiences. They can raise our awareness of things we didn’t care about before. They can change our behaviour and inspire us to look the world differently. Brands shouldn’t exist just to sell us more stuff. They need to do better. They need to care about us and the society we live in.
Target Audience
#01
The target audience for this brief are 30+ Descendants of elderly parents who are of or approaching retirement age. In addition to this the elderly citizens themselves would be included in the target audience as well. Re·Treat is mainly aimed at wealthier bracket of UK elderly citizens.
Extended Practice Submission
The brief was to rebrand and rethink the brands of today which are bad. We were each given a business to rebrand which we picked out of a hat. There was a selection of 6 in total. I had randomly selected care homes. ‘We want you to rethink the brands of today to make them better. You have been given a specific theme – you need to create a brand for it. Ask how it can be better. How do you feel about your theme? Here’s your opportunity to do something about it.’
Deliverables
1 x PDF Presentation of Concept and & Rebrand