Brief #05 — Thirty Sloe Gin
Rinesh Mistry
Context
Target Audience
OUGD603
Sloe gin is a red liqueur made with gin and sloe (blackthorn) drupes, which are a small fruit relative of the plum. Sloe gin has an alcohol content between 15 and 30 percent by volume. However, the European Union has established a minimum of 25% ABV for sloe gin to be named as such. The traditional way of making sloe gin is to soak the sloes in gin. Sugar is required to ensure the sloe juice is extracted from the fruit. Most commercially sold sloe gins today are made by flavouring less expensive neutral grain spirits, although some manufacturers still use the traditional method.
Brief
The target audience for this brief are alcohol drinkers aged 30+.
Deliverables
Extended Practice Submission
Design and produce packaging for a new exclusive brand of Sloe Gin. This brief is a collaboration with Isabel Tanner.
Design of the bottle label Design of the Bottle packaging Website and social media promotional materials for the Spirit.
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