The Castival brandbook is designed to explain what we are about and what we believe in. Next to that we explain exactly what we do and how we intend to do things, our approach is a part of who we are and we’re proud to share it. - Castival
Contents Brand statement Who are we?
Brand product Castival for all
Brand explanation What do we do?
Brand placement Why us?
Brand product Castival for fans
Brand design The brand
Brand product Castival for artists
Who are we?
Let’s kick things off by saying that we love music. And when we say we love music, we mean everything that music has to offer. The shows, the atmosphere, the emotions, the skilled musicians. The whole nine yards. And because we love music we know exactly what other music lovers, like you, want. Because, well, we are pretty much like you. And we became frustrated with a few things. And, if we are indeed anything alike, you are frustrated as well. Even if you don’t know it yet.
Think about it for a moment. We live in an open world where we can explore new things and share those explorations with the world. We could literally start to chat with some random guy across the Globe. We have the library of the world in our pockets. We can do all these amazing things, yet we accept that we miss out on experiences. Why? Why would, no, why SHOULD we accept that? If we want to experience a festival, then we will experience a festival!
Our values Connect
Connecting is vital for Castival. We are all about connecting. Not just people, music.
Memories
Music has the ability to create lasting memories and memories are what makes us human.
Bold
We experience new things, just like you. And we fail, just like you. But we fight on, just like you.
Proud
We are proud of who we are, where we come from and what we love. End of.
Admiration
We admire the things other people create and sometimes even our own experiences.
We believe the true beauty of music lies within its ability to create experiences and connect emotions through a shared admiration.
Why? Why do we believe that? Because it’s true, that’s why. Ever been to a party you weren’t really looking forward to, but had an amazing time nonetheless? That’s the creation of a new experience. Ever been to a festival where the atmosphere is unforgettable? That’s the connection of the emotions of thousands of people. Ever wondered why you even love attending a festival in the first place? It’s because of the ability that music has.
Festivals are a place where people celebrate their shared admiration for music. It’s a place where people can connect. Not just with friends, but with utter strangers. Strangers who become friends. It’s a place where you experience new food, new music, new emotions. You see the sickest shows and the craziest performances. What do all those things have in common? Well, take away the music and ask yourself what’s left of it all.
What do we do?
Castival is created by music fans, for music fans. It’s a social app that revolves around connecting a festival with the world. If you miss out on a party you tend to scavenger social media to catch a glimpse of it. All while you’re mumbling to yourself that you hate your life, because you missed out on something amazing. But with Castival that frustration is a thing of the past. Because you can be there, or anywhere really. How? Simply search for the festival you wish to
view and instantly see a live feed from visitors who are sharing content from that very festival. No need to search for hashtags, no need to check every single friend’s social pages. You just click on whatever you wish to see. If one live video is boring as can be, then you can check another person’s video. And if the viewpoint of the crowd isn’t pleasing enough, then you can view the content from artists. Yes, we said artists.
For fans, by fans. See, we weren’t lying when we said it’s created by music lovers. Because it literally is. Someone in Brazil can open up Castival, search for Tomorrowland and see a feed of videos from people who are at the festival, at that very moment. That includes artists. Because an artist is just as much a lover of the music as we are. And that’s not the only thing - you can follow artists, but also fellow fans. If someone constantly creates awesome videos at every festival on your bucket list,
then you can follow that person. Is there someone who always goes to see that one artist you’ve adored ever since you knew the meaning of music? Follow that person. No need to scour the internet to find a video here and a photo there, but never a full experience. Castival brings you the entire festival, from every single point of view imaginable. Music is an experience, and an experience is a memory. Everybody deserves those memories.
We know what you’re thinking. “Is it just during a festival then?” The answer to that is simple - nope. We all wish to relive that moment. We want to relive those experiences and feel those emotions again. We won’t take that away from anyone, we will simply archive it all. So that you can sit at home with friends in ten years time and relive that festival you all met five years before. All the videos, from artists and visitors. It is all there for you to relive again and again. And if
you’ve missed out on a festival as soon as a weekend ago, then simply check the archive. Search for the festival you want to check out and enjoy all the videos and photos. Experience the festival as if you were there. No need to wait for aftermovies or check every single Facebook or Instagram profile to merely get a glance of the event. It’s all in one place. Every show, from every angle. Every artist, from every point of view. Every single experience has been digitalised.
What makes us, us. We know your next question is: “Why is Castival any different than other platforms? Can I not do this through Instagram or Snapchat?” No. But we would like to see you try. We mean, let’s be honest here. Yes, you can share experiences through other platforms. But there isn’t a platform that takes all those specified festival experiences and puts them into one place. There isn’t a platform where you can experience a festival through thousands of unique perspectives.
For the first time ever you can enjoy a festival from miles away. You can relive experiences from the past like never before. For the first time ever you can even grab a bite to eat without missing anything from any stage. Castival makes it easier for those who love music to love music. The show, the mood, the spirit, the sound. All elements of a festival, a celebration of music, combined into one platform. It ensures that wherever you are, the party is there. Castival is there.
Castival for fans
Music is not just about the sound. It’s about the show, the atmosphere, the connection of emotions and the building of experiences. It’s about memories. And Castival helps you with all those things. Build up your profile and rank up as a dedicated fan of an artist, music style or even a festival. Show that you’re proud of the music you love so much. Start sharing, or start experiencing. It doesn’t matter what kind of fan you are. Whether you love the comfort
of your own home or the exhilarating roar of the crowd. Whether you love sharing or just following. Whether you love Metal or Tropical House. Castival is for every music fan out there. And guess what - every music fan is there for everyone as well. Because we, as a company, aren’t special. We know that. It’s those who create and enjoy the music who are special. You are the ones that create, share, follow and live through every single second of it.
For the connection Castival is a social platform. Meaning that we want to connect and share. If you wish to show others the beauty of a festival— whether they are friends or total strangers— then Castival is the way to do it. You simply state which festival you are at, which stage (if there are multiple) and start the show. As soon as you start recording through Castival your video instantly shows up in the feed of that festival. So someone in India could be opening up the app and
click on your video live from EDC Las Vegas. Watch as more and more people start to follow your video, following the festival from your perspective. Only wish to show friends what they’re missing while they’re grabbing some food? Or wish to show friends sitting at home why they should have bought tickets? Then be our guest. Everything is possible through Castival. It doesn’t matter what you want to do. The only thing that matters is the music.
Share the musical experience and rank up. Or watch more and more content and rank up. The higher you rank the more your content will be visible to others. And who knows, you might even rank so high that your favourite artist notices you and includes you in his own content. Maybe you’ll be his personal Castival vlogger, able to capture what happens backstage. Be a part of a select group that he has created through the app. Or maybe you can’t visit as many
festivals as you would like to and just love to see all the different angles from your favourite parties. Rank up as you become an incredibly dedicated follower of everything that has to do with music. See yourself surge and become noticed by those who share their content, and receive content specifically for you. Become part of a group of incredibly dedicated followers, where loyalty and dedication is key.
For the memories We know very well that a festival is so much more than the event itself. It’s the build up towards it and the memories afterwards. That’s why you’ll be able to visit the event archive and relive everything again. Whether you’re having a shit monday or an amazing evening with friends. Open up Castival and relive the festival that has become a part of who you are. If you can’t wait for a new edition, then you can follow events. We love festivals as much as you do so we will slowly
show you more and more awesome videos from the previous events. We build up the hype as you get more hyped yourself. Because we’re just as psyched as you are! And when the festival is over we will slowly guide you back to regular life again. Building down, showing you some great moments from the festival every now and then. Because we enjoyed ourselves just as much as you did. What an awesome time it was and what an awesome time yet to come.
So how does it actually work? Simple, when you first open up Castival you create an account and boom. Ready to go. Next time you’re at a festival and want to start a live video you simply open up the app, click the record button, select the festival where you are—and the stage, if there are multiple—and you’re all set. You’re not at the festival and want to see what you’re missing? Open the app, search for the festival, select the stage you wish to view and there it is. It’ll
show you the top content that is being shared live by the crowd and by artists. If you want to see more from either artists or visitors, then simply click on either category and it’ll show you everything that’s being shared. Is it really that easy? Yes, it really is. If you want to follow an event or organisation then search for the event in question and go to the event page. Fill your feed with the memories from great events and use the group and chat function to connect with others.
For the fans Becoming truly intertwined with Castival? Then you will rank up and others will start to notice you more and more. A festival might notice how you’ve been at their event every year and gained a high rank creating great content from their festival. Your videos will be shared with more and more followers and show up in more feeds of those who follow that festival. Be a part of the hype towards an event or part of the retrospect. The more you rank up, the more you will start to add to
the music industry and share how proud you are to be a part of it all. And even if you’re not a creator or sharer, you will still rank up. Because the world needs followers and viewers just as much as anyone else. Castival is there for all fans of music. Connect with others and also connect with artists. Connect with festivals and look back at all the amazing things that have happened throughout the years.
Castival for artists
Just like anyone else, a musician can set up a profile and start connecting and sharing. Artists can do everything a fan can do, but they can also set up special groups and add fans in there. These groups help an artist build a strong fanbase. One group could be about content creators and one about dedicated followers. Whatever you want to do as an artist to build a fanbase, Castival helps you do exactly that. Because that connection with your fans is
important. Castival makes it super easy to share your performance with your fans, but also potential future fans. Imagine your live video popping up first on the festival’s feed. Imagine all the people who will suddenly see the crowd in front of them, the show you create and the atmosphere you and your fans build. Showing your highlights as a performing artist have never been this simple. Castival revolves around music and you are, obviously, a vital part of that.
For the simplicity With or without groups, Castival will connect you with fans, nonetheless. If a fan has viewed a lot of content from a festival you’ve performed at, we will automatically ask if he or she wants to view your content as well. If someone loves a certain music style or views similar videos to yours, we will again suggest your content as well. We know very well that building AND expanding that fanbase is extremely important to you and we wish to make it easy for you.
Because we want everyone to enjoy the show, atmosphere, music and experiences. And we feel it is our duty to suggest things to people if we think they will like those things. Your content, your profile. Whatever we feel people might like, we will be on it and share it with them. Simplicity is key and the more time you have to focus on what you love doing, the happier we are. Let us share the load and let us think about spreading your content with as many fans as possible.
So, we share your content automatically with people. We suggest your content to fans who might be interested. What else? Well, we believe it’s a two-way street. “What does that mean?” It means we suggest things to you as well. Like we said, simplicity is important and it is a lot easier for you to say yes or no to suggestions than it is to scout the internet for information. If we see a fan ranking up rapidly and loving your content, then we might give you a heads-up
about it. The more your fanbase grows, the harder it will be to stay connected to all of them. So we will do that for you, because that person might be a great addition for one of your groups. Whatever the case, we will let you know if we think someone might be interesting to you. That is what we call the two-way street. The tough music industry demands a lot of time and energy. We can’t change that. But we can definitely make things easier for you.
For the artists Screw that you have to Google how to beat an algorithm. Paying a lot of money to reach your own fans with your own content. It is taking up so much of your time and energy to use these things to your advantage. The platforms and tools you use are not about connecting music with people, artists with fans and experiences with memories. But Castival is. We are designed for exactly that. This means that there’s no need to try and beat the system, because the system
already tries to beat the system. “Wait, what?” Ok, that might sound like a bad inspirational session at a Ted talk. But we do mean it. Castival is designed to make things easy for you, as well as your fans and basically anyone who loves the entire musical experience. It is our way of showing our admiration towards the beauty of music, and it’s the very least we can do as far as we’re concerned.
Castival for all
Let’s clear something up. We are not solely about fans and artists. Anyone can use Castival. Anyone can create a profile and start vieiwing, sharing, connecting and creating. So it doesn’t matter if you organise a festival or are a media company that attends these festivals. Castival is free to use for anyone who feels any connection with music. Be able to go live from your own event, from numerous locations, at the same time. Film from the crowd, backstage and on
stage. Part of a music media company? Then you can connect with your readers and followers via Castival by sharing the beautiful show or the great atmosphere when the crowd hears their favourite song being played. Vloggers and bloggers, fans and critics, creators and viewers. Our platform is simple to use and free to use for everyone. We won’t deny anyone access when it comes to music. That is simply not what we are about, nor what we would ever want to do.
How?
We ensure that everyone with a passion for music can connect, love and experience the same memories.
Why us?
We’ll be the first to say that there’s some awesome platforms out there where you can connect with others. No need to deny their existence. There’s live functions, sharing functions, chat functions and all of those things everywhere. Yet it is quite time-consuming and difficult to experience a festival, live or afterwards. Those who aren’t visiting tend to scout these platforms, search for hashtags, check profiles and pages. There’s some scattered content here and
there. But there isn’t a single spot where everything like this is easy, accessible and focused on music. No need to sit at home and be sad that you’re missing out. Open up Castival and instantly be able to view everything from the festival you wish you were at. No more need to explore the internet for content from festivals you visited a few years back. Open up Castival and instantly relive the experiences and memories that you’ve created.
For the music No more content that disappears after a certain time. No more searching for hashtags and hoping that there’s something popping up from the exact stage you wish to view. No more need to Google festivals from last weekend or even years ago. All of this will be accessible through one simple app. One simple platform that revolves around the celebration of music. The festivals, the shows, the crowds, the atmosphere. Be a part of the crowd from your living room
or become an artist and see what it’s like to have thousands of fans in front of you. Reminisce the party where you met your significant other. Start broadcasting and experience new things and experience new festivals. Everything is possible with Castival. And that’s exactly the way we like it. A festival is a celebration of music, and music is a celebration of life. So let’s start broadcasting that celebration and create memories.
The brand
Our logo Our brand is represented by a recognisable play button. Our play symbol lies in a light blue gradient circle. The logotype displays the Castival name and includes the play button logo as a dot on the i. It also shows the two play logos in both of the letters a. The blue circle never changes colour and is used on white and black backgrounds. On a blue background only the play symbol remains. The Castival logotype will only be used on a white background.
Our colours
#9edcf4
#71cff5
#ffffff
#000000
Examples
Our typography
Be Be Bold Proud
Our typography is intertwined with our core values. It’s bold and it’s big. We are proud and we dare to show it.
Be Bold #9edcf4
Be Bold #71cff5
Be Bold #ffffff
Be Bold #000000
Our typography Castival typography Primary
Castival typography Secondary
MOON GET! HEAVY
Liberation Sans Bold
ABCDEFGHIJKLMNOPQ RSTUVWZ 0123456789
ABCDEFGHIJKLMNOPQ RSTUVWXYZ 0123456789
BorisBlackBloxx regular
Liberation Sans Regular
ABCDEFGHIJKLMNOPQ RSTUVWZ 0123456789
ABCDEFGHIJKLMNOPQ RSTUVWXYZ 0123456789
ABCD ABCD ABCD ABCD ABCD
ABCD
ABCD
ABCD
ABCD
ABCD
ABCD
ABCD
ABCD #9edcf4
ABCD #71cff5
ABCD #ffffff
ABCD #000000
Our materials METAL WATER STONE
PAINT WOOD MARBLE
Thank You