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March 2014 | Volume 27 | No. 3
CHAMBER PRESENTS 2014 SMALL BUSINESS OF THE YEAR
Luncheon guests trained in building referrals to grow their business By Paul Anthony Arco
As the owner of a six-person marketing agency, Kathy Velasco knows how difficult it is for small businesses to get noticed for the work they do. Velasco has owned a marketing agency for 18 years. Two years ago, she teamed up with Chris and Heather Kelley, owners of Argyle Marketing, to PHOTOS BY BRIAN THOMAS PHOTOGRAPHY form V2 Marketing Communications, a Rockford-based firm that specializes Kathy Velasco, owner of V2 Marketing Communications, accepts the Small Business of the in advertising and marketing. Year Award. On Feb. 20, V2’s hard work paid Velasco founded Velasco and off when it was named the Rockford Chamber of Commerce’s Small Business of the Year. The agency was Associates in 1995, before partnering honored during a luncheon at Mauh- with Argyle Marketing, founded in Nah-Tee-See Club, before a crowd of 220. 2010 by the Kelleys. “We went through “It’s a validation for a small company a dating period before we pulled the and the work that we do,” Velasco said. trigger,” Chris Kelley said. “We wanted “I’m proud of the product that we put to make sure we were the right fit for out there. But it’s bigger than that. It’s each other. We each brought a different about providing a place where people skill set to our business, which has made enjoy coming to work. It’s building a us a stronger agency. We can provide team that gets along great and wants to additional services to our existing work together. It was always my goal to clients, while focusing on new business work in a place that addressed quality of development at the same time.” life issues, as opposed to making millions In the last year, V2 has grown from of dollars. I’m proud that 18 years later, 4 to 6 employees and seen an increase we’re still here and we’ve survived.” more on page 3
Rockford Airport, Rock Valley College’s aviation maintenance technology program takes flight visit us online at: rockfordchamber.com n online registration n keynote speaker video clips n event photos n list of Chamber events Questions? 815-987-8100
Join the Chamber’s linkedin Group www.linkedin.com/e/gis/2544
The Greater Rockford Airport Authority (GRAA) and Rock Valley College (RVC) announced plans to create an expanded aviation maintenance technology program that’s expected to quadruple the number of annual graduates. As a part of the proposal, GRAA will lease land to the RVC on airport grounds to build a state-of-the-art, 40,000-square-foot aviation maintenance training facility for its aeronautical maintenance and repair program. “Our economy is evolving at a rapid rate and in order to close the nation’s skills gap our educational system needs to be as dynamic as our economy,” said U.S. Senator Dick Durbin, original
cosponsor of the Community College to Career Fund Act that would create a competitive grant program to fund partnerships between two-year colleges and businesses that focus on valuable job training-related efforts. “In Illinois, this new partnership between Rock Valley College and the airport is a critical investment in the future of the Rockford region and will provide a great opportunity for students in the area to train for careers in the growing aviation industry,” A motion to approve the proposed lease agreement was presented to the RVC board of trustees and the GRAA more on page 26
Rockford AirFest is back. The Chicago Rockford International Airport (RFD) announced that Rockford AirFest 2014: Let the Thunder Roll, will take place, June 7 to 8, featuring the USAF Thunderbird Demonstration Team and the U.S. Army Golden Knights. The last AirFest drew 100,000 people and generated more than $3 million for the region. In 2014, RFD introduces a new, simplified carload admission fee of $20 advanced ticket; $30 onsite ticket to reduce gate entrance wait times. Riding solo? Grab a friend. AirFest activities include static aircraft displays, family friendly activities, concessions, an RV park, and special attractions to be announced. Purchase tickets at rockfordairfest.com or any participating area Culver’s restaurants. Also find information on VIP packages to the Captain’s Club or family-friendly Aviator’s Club, benefits for active and retired military, volunteer and sponsorship opportunities and updates on performers and promotions. Follow on Facebook, FlyRFD, or Twitter, @ rockfordairfest.
MARK YOUR CALENDAR!
Celebration of manufacturing
Expo & dinnEr March 20 • Cliffbreakers For more info, see page 27
mid-WEsT Family broadCasTinG dEbuTs TWo radio sTaTions On Feb. 21, locally owned MidWest Family Broadcasting, which owns and operates WRTB, WXRX, NTA, WGFB and WNTA 1330, debuted program changes to two of its local radio stations. 95.3 The Bull premiered as a country music station, featuring 20-Songs-In-A-Row throughout the day and top artists such as Keith Urban, Luke Bryan, Kenny Chesney, Zac Brown and The Band Perry. 100.5 River-FM – Rockford’s Greatest Hits debuted; featuring pop hits from the 60s, 70s and 80s and artists such as the Beatles, John Mellencamp, Journey, Elvis and the Commodores. 100.5 The River will focus on the Rockford community with promotions and community events and features former WLS DJ Fred Winston as the station’s voice.