April Voice 2024

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of the greater rockford business community

Where have all the cowboys, er, accountants gone?

Adding

up the deficit of financial talent

“Looking to hire an accountant for your organization? Good luck.” These opening lines of a May 2023 SHRM article entitled “The CPA Shortage” captured the state of the industry pretty well. While many industries are facing talent shortages, the accounting world seems particularly hard hit. Historically a well-paying career choice for students up for the challenge, accounting seems to be suffering a greater talent shortage than other industries.

Manufacturing has long been concerned about its talent pipeline due to outdated industry stigmas combined with the prioritization of college degrees over vocational training. But the desk

of an accountant has never been called dark, dangerous or dirty, and the career most certainly requires a college degree and/or certifications – a pathway well supported, albeit expensive.

But, according to a December 2022 Wall Street Journal article, more than 300,000 U.S accountants and auditors left their jobs between 2019 and 2021.

This exodus of accountants impacts more than just the industry. The hurt is being felt by small- and mediumsized businesses as well as public sector organizations. The accounting shortage is more than what may meet the eye—it poses a critical challenge for businesses

as it impacts financial reporting, compliance, tax preparation and strategic financial planning.

Understanding the shortage

So, yippy-yi, yippy-yay, where exactly have all the accountants gone? The shortage is attributed to a variety of factors, including changing demographics, evolving business needs and shifts in the educational landscape.

Demographic shifts

The accounting profession is facing demographic challenges, with a significant portion of the workforce

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Updated website & increased benefits coming soon!

New website to launch in April

The Greater Rockford Chamber of Commerce is currently transitioning our database – an exciting behind-the-scenes endeavor that will soon be experienced by our membership! While many more details will be sent to members as we move through the implementation phase of our database transition, you can expect a dynamic website and member-portal experience with robust information suitable for the business community, economic development resources, and a more user-friendly interface.

The new website and data transition supports our move from a “fair-share” investment structure to a “tiered dues” model. Our transition to this investment model better meets the needs of the business community, inviting investment that reflects the goals of an organization with high-levels of value and one-stop

2023 ROCKFORD AREA ARTS AWARDS

The Rockford Area Arts Awards, hosted by the Rockford Area Arts Council, celebrate creative individuals and advocacy organizations who have contributed to the enrichment of the Rockford region. Congratulations to the 2023 honorees:

Arts Educator of the Year – New Genres Art Space

• Distinguished Artist of the Year –Nancie King Mertz

• Excellence in Service to the Arts Award – Individual - Jennifer Kuroda

• Excellence in Service to the Arts Award – Organization/Company –Maze Books

• Innovation in the Arts Award – Rock & Roll Institute

Literary Excellence – Kimberla Lawson Roby

• Performing Artist of the Year –Caitlyn Baylor & Meghan Baylor

• Placemaking + Spacemaking –Domingos En El Parque

• Production of the Year – Soar Awards

• Visual Artist of the Year – Molly Carter

• Young Arts Ambassador – Dice White

• Lifetime Achievement – Jeff Hendry

This year, the Arts Council featured Rockford Mass Transit as its partner.

LEADERSHIP TRAINING FOR WOMEN

Registration is now open for the YWCA Northwestern Illinois Women’s Entrepreneur Leadership Academy.

The free four-course program, supported in part by US Bank, provides women the tools needed to elevate their business. Participants will develop their executive presence, goals and communication skills through instructor-led interactive activities, role-playing and real-life applications.

transactions. Members will be able to easily bundle their Chamber engagement from investment to advertising, sponsorship to events with package pricing available. Members can expect price points that are similar to their current investment levels with additional benefits included.

We are excited to offer a website that utilizes technology our previous system did not. From being able to update your own attendee names in events after registration to being able to see a clear “checklist” of available benefits, the membership experience will be enhanced by the newly revamped website and database experience. These are small examples of big changes that we are excited about.

Stay tuned! You can find it all at rockfordchamber.com.

“We are proud to launch this new program to provide women business owners further opportunities for professional development,” said Kris Machajewski, YWCA Northwestern Illinois president and CEO.

Courses will be held each Tuesday, April 30 – May 21, 5:30 to 7:30 p.m. at YWCA Northwestern Illinois, 4990 E. State St, Rockford.

Space is limited, and registration closes on April 15. Interested participants can fill out a registration form online at ywcanwil.org/economicempowerment/ywca-nwilwomens-entrepreneurleadership-academy/ or by emailing Lisa Bock at Lisa.Bock@ ywcanwil.org

The Voice is online at rockfordchamber.com Join the Chamber on Social Media
VOICE IS PUBLISHED BY April 2024 | Volume 37 | No. 4 ROLE OF HIGHER EDUCATION IN MITIGATING THE SKILLS GAP DEEPSHIKHA SHUKLA PAGE 5 CHILD CARE ACCESS AND EDUCATION IMPROVEMENT KRISTIAN WANLAND PAGE 9
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PRESIDENT’S PERSPECTIVE

Building a foundation for the future

Reflecting on the past six months at the Greater Rockford Chamber of Commerce

Since the merger of the Greater Rockford Growth Partnership, Rockford Area Economic Development Council, and Rockford Chamber of Commerce to establish the Greater Rockford Chamber of Commerce (GRCC) six months ago, the dedicated members of the GRCC Board have achieved impactful results for our region.

As business leaders, you recognize a lot of behind-the-scenes work is required to make a successful transition that yields immediate as well as sustainable growth.

The establishment of GRCC marked a milestone in our community’s journey toward a more unified and cohesive approach to business support. The mission was clear: Relentlessly develop, accelerate and support a thriving business community.

Together, GRCC President Caitlin Pusateri and the board have overseen

considerable work to meet the needs of our members and investors in the newly formed organization. We continue working toward our overall objective to support the businesses in the Rockford region better, through business growth and retention, connectivity, training and workforce development.

Since forming late last year, we’ve been actively working on the following initiatives:

• Economic Development Committee

We’ve assembled a 20+ person Economic Development Committee that is establishing roles, responsibilities and metrics to ensure our focus on attracting, growing and retaining businesses remains at the forefront of our organization.

• Partnerships

We are partnering with Next Rockford to advocate for and inform our community. Our Government Affairs Committee and NorthWest Illinois Alliance of REALTORS are hosting a candidate school for business leaders interested in running for public office.

• Talent Acquisition

We are actively engaging Rockford Public Schools District 205 and Transform Rockford to support business and educational connectivity and development.

• Budget

We implemented a sound 2024 budget that provides enormous efficiencies and alignment for the organization that will allow for future successes and growth.

Additionally, critical items such as a single funding model, a new website and new database software will better support businesses and ensure ongoing success.

As you know, we are seeking the GRCC’s first CEO. While we went through an initial search, we are not willing to compromise on the talent and expertise needed for our organization and our region, so we will continue to conduct a search for the right person.

We look forward to announcing a new CEO whose leadership will further the great work we’re doing to establish a foundation for meaningful growth in our region. You deserve that.

Until we hire a CEO, Caitlin will continue to lead the organization. I personally want to thank her for her steady leadership and communication during these changes. She will remain essential to the organization as president of one of the key chamber pillars as we go forward.

The GRCC will emerge from this transformation stronger, more agile and better equipped to serve the diverse needs of our business community.

As we reflect on the past four years, we acknowledge the trials we’ve faced and the lessons we’ve learned. We celebrate the resilience of our businesses, the dedication of our leader, and the unwavering spirit of our community. Looking ahead, we are poised to embrace the future with optimism and determination, knowing that together we can overcome any obstacle and build a brighter tomorrow for the Rockford region. The future of the Rockford region is bright.

2 April 2024 THE VOICE • rockfordchamber.com
TERRY VOSKUIL, president of Aerospace at Woodward, Inc. and chairman of the Greater Rockford Chamber of Commerce Board of Directors

profile profileMEMBER PROFILE

Joshua Beitel, Rockford Rides

Joshua Beitel is the founder and owner of Rockford Rides, a leading private and luxury car service provider in Rockford and the greater Stateline area since 2016. The company was born out of Joshua’s vision to offer a safe, clean and on-demand local transportation service, filling a gap he saw in the market. Combining the convenience of companies like Uber with the reliability of traditional limousine services, Rockford Rides has become the company of choice for prompt, professional and affordable luxury transportation.

Starting Rockford Rides, however, was a journey that Beitel never anticipated taking.

“I’m a Rockford native that moved to Chicago in 2014 to start an entirely different business as an independent marketing consultant,” Beitel said. “I ended up moving back a few years later, and when I did, I noticed there were no private car services like the ones I used in Chicago. That is when a lightbulb went off in my head to begin Rockford Rides.”

Now, Rockford Rides has a diverse fleet, including buses, sprinter vans, SUVs and sedans, reflecting the evolving

landscape of professional transportation. The company caters to a range of clientele, including high-end retail, corporate executives and working professionals who seek excellence and reliability in their transportation.

“I’m a very positive person, and I want to positively impact the community I live in and care about,” Beitel said. “Through Rockford Rides, I’ve been able to meet this need in our community, and it is exciting to see that demand for our services is growing.”

Beitel says the company’s growth has been substantial, experiencing a 20%-30% increase in business year over year since 2020. Rockford Rides also expanded its footprint into Wisconsin and Chicago, earning recognition and awards for its innovation and service excellence, including a platinum ranking by the National Limousine Association.

“To have the National Limousine Association call us and say we are one of the best limo companies in the United States, it was really cool to know that and solidify our footprint in the market,” Beitel said.

Rockford Rides garners rave reviews from customers who appreciate the trust, reliability and excellence the company consistently delivers. Despite facing challenges during the COVID-19 pandemic, Rockford Rides managed to position itself as the highest-rated limousine service in the region. By prioritizing top-notch services over lower rates, Beitel wants clients to feel the value of a treat-yourself experience.

“Our chauffeurs are some of the best professional drivers in the region, and they are truly dedicated to delivering excellence, professionalism and quality,” Beitel said. “Our motto is ‘We are better, we are different, and you deserve it.’”

Rockford Rides joined the Greater Rockford Chamber of Commerce in February 2023 to build intimate connections with like-minded business owners and contribute to the community. Beitel values the professional relationships formed through the chamber, appreciating the commitment of the GRCC staff to help businesses thrive.

“The GRCC staff have gone above and beyond to show that they care and want

to help me build connections,” Beitel said. “It is not just a group of people; it is a tight-knit community willing to invest in local business success and is passionate about connecting people.”

Beitel says that the chamber’s commitment to building a community of passionate individuals invested in mutual success aligns with Rockford Rides’ values. The company actively engages in chamber events and advertising and holds positions on the Chairman’s Club and as an ambassador.

“The chamber has been a great way for me to meet people and get my name out into the community,” Beitel said. “I want people to know what I do and relate my face with the good that Rockford Rides is putting into this community.”

Rockford Rides continues to grow and expand its services, catering to corporate clients, airport travelers, weddings, bachelor/bachelorette parties, sporting events and concerts.

Rockford Rides is a symbol of excellence, professionalism, and quality, dedicated to providing the best in luxury transportation across the Rockford region.

THE VOICE • rockfordchamber.com April 2024 3

GUEST COLUMNIST

April is National Child Abuse Prevention Month

MERIT Program expands services for abused and neglected children in Northern Illinois

The University of Illinois College of Medicine Rockford’s Medical Evaluation Response Initiative Team (MERIT) Program, provides children suspected of being abused or neglected with access to social work services, including medical case management, in addition to specialized physical exams. Qualified children also have access to mental health services and interventions from a licensed clinical social worker now on staff at MERIT, thanks to a grant from the Winnebago County Community Mental Health Board funded with the half-cent sales tax voted on by county residents.

Winnebago County has the second highest rate of child abuse/neglect investigations in the state, as reported by Department of Children and Family Services (DCFS). Last year, MERIT provided comprehensive expert medical evaluations to more than 370 children referred to the program.

DCFS, Children’s Advocacy Centers, law enforcement and physicians in Northern Illinois rely on MERIT to provide objective, balanced and defensible diagnoses and offer insight into children’s experiences and treatment needs. MERIT providers also review medical records to provide second opinions to assist in determining if abuse has occurred and can provide education about their findings to the children, parents and referring agencies as well as give expert testimony when requested. The MERIT providers have a child-centered clinic, which is currently in rented space on the Mercyhealth Rockton Campus, and also perform examinations at partner hospitals and Children’s Advocacy Centers.

Elizabeth “Liz” Kroening, MSW, LCSW, recently joined the MERIT staff to enhance community education and awareness about child abuse and neglect and provide qualified children referred to the clinic mental health services. She will also provide case management to children served at MERIT to ensure they are receiving the ongoing follow-up and services they may need.

The effects of child abuse and neglect go beyond physical injuries. The experience of trauma can increase a child’s risk for further physical and mental health issues. With a social worker onsite, MERIT is able to enhance their already traumainformed care to include specialized interventions to assist children in their healing process in a timely manner.

In addition to providing the medical examinations and social work services, MERIT staff members are committed

to increasing awareness of child abuse and how to prevent it through education for medical providers and community members who work with children and families. Last year, MERIT providers presented 28 educational programs on child abuse with 377 attendees. In addition, 110 medical and nursing students learned about child abuse through elective rotations at the MERIT clinic.

Kroening plans to make increasing community awareness of child abuse/ neglect prevention and intervention a priority. She will focus on addressing risk and protective factors at the individual, relational, community and societal levels to prevent child abuse and neglect.

In addition to the new social worker position, the MERIT team consists of:

• A medical director who is a boardcertified child abuse pediatrician.

• A program director who is a pediatric nurse practitioner and board-certified sexual assault nurse examiner for pediatrics (SANE-P).

• An additional pediatric nurse practitioner who is a board-certified SANE.

• A medical assistant.

• An office coordinator.

The work of this team is specialized, difficult and, unfortunately, necessary. MERIT is working to identify, treat and prevent child abuse while addressing the root causes. According to the CDC, actions that can help include:

• Strengthening economic support to families.

• Changing social norms to support parents and positive parenting.

• Providing quality care and education early in life.

• Enhancing parenting skills to promote health child development.

• Intervening to lessen harms and prevent future risk.

Please think about how your organization can help our community work together toward these goals to help our most vulnerable population.

For more information about MERIT or to find ways to support the work of MERIT, call 815-395-5921 or visit go.uic. edu/MERIT.

Shannon Krueger is MERIT’s director and is a certified pediatric nurse practitioner and board-certified sexual assault nurse examiner for pediatrics.

The views expressed are those of Krueger and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

GUEST COLUMNIST

Hard Rock Casino Rockford

A jackpot of economic growth and community commitment

If you’ve exited the interstate recently onto East State Street in Rockford, I hope you weren’t tempted to drive straight into our new casino doors as we aren’t open for business—yet. But we will be soon. And if you close your eyes, you might just be able to imagine an impressive welcome riff coming from the 98-foot Rick Nielsen replica guitar that will stand at the casino entrance.

rockford

The progress being made is visibly impressive, and you can feel the excitement building among our team.

The casino will be a win for Rockford. It already is.

Our team recently had the pleasure of touring the regional media through the 180,000 sq. ft. building and enjoyed watching jaws hit the floor and eyes widen as they witnessed the aweinspiring casino taking shape inside. Hard Rock, as a corporation, is first class in everything it does, and this casino will be no different.

Hard Rock Casino Rockford will officially open its doors in late summer, becoming the first casino to open under Illinois Governor JB Pritzker’s casino expansion bill signed into law in 2019. To be the first is exhilarating and ambitious. We couldn’t have done it without the strong bipartisan support of our legislators, the steady guidance of the Illinois Gaming Board, the continued teamwork of Rockford’s Mayor Tom McNamara and city aldermen, plus our municipal partners, and the overwhelming support of the community.

Even Mother Nature helped out with a warmer than usual winter to keep our construction schedule on track, allowing crews to pour concrete in December.

The new casino will feature more than 1,000 slot machines, 44 live table games, six poker tables, a sports book, a Rock Shop, a Hard Rock Live entertainment venue and plenty of authentic music memorabilia. The casino will also boast several restaurants, including the Council Oak Steakhouse, Brick’d Oven Pizza, specialty taco and Asian concepts, a coffee shop and, of course, a signature Hard Rock Café.

The new casino provided 1,200 construction jobs alone. It also provided hundreds of permanent jobs, including professional positions. Nearly 400 employees have been hired and are working at the temporary site. An additional 400 people will be hired to join them in working at the new casino. Those interested in joining our Hard Rock band can visit: www.gotoworkhappy.com/ jobs#job_location=US-IL-ROCKFORD.

We know Hard Rock’s financial impact on the community will continue to grow. The temporary casino surpassed all other Illinois casinos in year-overyear revenue growth in 2023, collecting more than $69 million and welcoming its one millionth guest. That means increased tax revenue for the state and for the Rockford community. Local municipalities received $4 million in casino tax revenue in 2023. Rockford receives 70% of that funding, allocating $1.5 million annually toward free college tuition for qualifying students through Rockford Promise. Hard Rock Casino Rockford continues to donate to the local community, giving more than $1 million to nearly 100 organizations in 2023 alone.

The new casino will attract visitors from around the world. Our temporary casino has attracted 1.25 million guests from all 50 states and 28 foreign countries and territories. Visitors to the casino mean visitors to the region.

We are ready to rock! Hope you’ll join us in celebrating this win for the Rockford region

The views expressed are those of Iafrate and do not necessarily represent those of the Greater Rockford Chamber of Commerce

4 April 2024 THE VOICE • rockfordchamber.com

GUEST COLUMNIST Role of higher education in mitigating the skills gap

A perspective from Rockford’s university

Terms like ‘great resignation,’ ‘quiet quitting,’ ‘great attrition’ and ‘gig economy’ have permeated the talent landscape vocabulary in the past few years. The COVID-19 pandemic greatly accelerated and exacerbated the already rapid technological advancements in the modern era that exposed a skills gap in the hiring and retention realm. With planning, employers and potential employees in the pre-pandemic era might have created gradual change, but the pandemic made those needs imminent.

Forbes magazine reported: “According to a McKinsey report, lack of career development and advancement is the top reason for leaving a job. Eighty-seven percent of organizations ‘know they have a skills gap or will have one within the next few years.’ But in a study by PWC, only 40% of employees say their company is upskilling, and only 26% said their employer is automating or enhancing work through technology.”

The skills gap refers to the disparity between the skills that employers need and the skills that job seekers possess. This can occur due to technological advancements, changes in industry requirements or inadequacies in the education system to equip individuals with relevant skills, among other reasons. The higher education industry, which has traditionally prepared future job-seekers, is massive and, therefore, has substantial inertia that hinders agility. This paved the way for companies like Google,

IBM and Salesforce, who developed inhouse industry certifications, to meet their needs through competency-based education – learning that focuses on the demonstration of specific skills or competencies rather than the amount of time spent in a classroom. Large companies such as these had the means and they adapted.

However, the bulk of the small- and medium-sized businesses that make up a significant part of the U.S. (or global) economy and drive prosperity at the local and state level do not have the same means, resources and access. If you add to that the challenge of digital transformation necessitated by generative AI and cybersecurity considerations, there continues to be a substantial demand for re-envisioning the current workforce development needs.

Higher education can and should play a pivotal role in competency-based education, reskilling (training that leads to acquiring new skills to transition into a different job role or alternative roles), and upskilling (training in new skills/ capabilities that could enhance one’s career).

Here are some ways a local higher education institution can help fulfill these needs:

Identify industry needs – This requires higher education to work closely with industries to understand their current and future needs for skilled professionals. By identifying the skills

in demand, institutions can tailor their professional programming to address those needs.

Develop relevant curriculum –Institutions can design professional programs that focus on developing the specific skills and competencies required by employers. This may involve updating existing curricula, creating new courses or integrating experiential learning opportunities.

Provide hands-on training – They can offer practical, hands-on training through internships, co-op programs and projectbased learning. These experiences allow students to apply theoretical knowledge in real-world settings and develop the practical skills needed in their chosen field and also provide a glimpse into their future jobs/careers.

Offer continuing education and reskilling/upskilling opportunities –With the rapid pace of technological growth, professionals need to continuously update their skills to stay relevant in the workforce. Institutions can provide continuing education programs and opportunities for upskilling and reskilling to help individuals adapt to changing industry requirements.

Foster partnerships – Collaboration between higher education institutions and industry partners is essential for ensuring that professional programming remains aligned with industry needs. Partnerships can facilitate curriculum development, internship placements, guest lectures and other initiatives that enhance the relevance and effectiveness of professional programs.

Rockford University (RU) recently launched the College of Professional and Extended Learning to provide programming to address and bridge the

skills gap in the greater Rockford area by consolidating and/or enhancing existing programming. For example:

• Annual business summits and networking opportunities facilitate a continued conversation between various stakeholders in the area.

• Competency-based education through credentialing, courses, workshops and boot camps support the traditional curriculum and offer options to current and future employees, individually or through employers.

• Companies can access custom programming to meet their specific needs.

• Focused partnerships between industries, K-12 and post-secondary organizations will shape pathways toward a common goal of economic prosperity in the region.

Re-envisioned career preparation for RU students and alumni leveraging connections to local businesses promises to streamline the pipeline for a future workforce. We are Rockford’s university and we are excited about the future and invested in the growth of our region.

Deepshikha Shukla, trained as a theoretical nuclear physicist and has served in higher education for 18 years. An educator with a passion for problemsolving and social justice, she serves as the AVP of Business Innovation and dean at RU. She was the 2022 RU Employee of the Year and received the 2023 Women in Business Excellence in Leadership award.

The views expressed are those of Shukla and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

THE VOICE • rockfordchamber.com April 2024 5

RPS 205 Aspiring Teacher program

Reimagining the student teaching experience

Recently, I had the opportunity to speak to 50 prospective candidates for the RPS 205 Aspiring Teacher program. As the room filled with future teachers from NIU, Rockford University and other high quality teaching programs, I thought back on my own student teaching experience. I was paying tuition to my university, living at a family friend’s home to avoid paying rent, working 60 hours a week, and getting paid exactly zero dollars.

The RPS Aspiring Teacher program reimagines every aspect of the student teaching experience to maximize the likelihood of success for RPS student teachers. Instead of an unpaid semesterlong experience like most student teaching programs, RPS Aspiring Teachers are paid $20,000 for a year-long experience and are provided subsidized living arrangements if needed at high quality local apartments. What an improvement from my personal experience!

Even more significant than the financial arrangements, aspiring teachers have a carefully curated professional experience. RPS has three elementary schools that serve as hubs for Aspiring Teachers: Haskell STEAM Academy, Cherry Valley and Westview. All three schools have one of our district’s most distinguished veteran elementary teachers at each grade level, called an MCL or a multi-classroom leader. Aspiring Teachers are paired with the MCL and an entire grade level team which creates an environment where

students have a lower student-teacher ratio and teachers have lower class sizes. This creates a great environment for Aspiring Teachers to learn from our best veteran teachers and to be part of a grade level team.

Of the 18 teachers in this program, the vast majority end up staying with RPS and are ready to positively impact students in schools all across the district. Since its inception, 38 graduates of the program have been hired for RPS classrooms, and 76% have reached or are on track for tenure.

Beyond the positive impact on RPS students, I believe there is a larger lesson we can all learn from the Aspiring Teacher. If we want a high quality and sustainable workforce, companies like RPS 205 need to make early investments in our employees. Thinking about student debt, living arrangements and pairings with high performing teams, increases the likelihood of early and lasting success for our Aspiring Teachers. We also need to find ways to increase the impact of our high performing experienced teachers like our MCLs. As our community works to compete for talent, I am hopeful we can find ways to think differently about early career support for employees. I believe the Aspiring Teacher program can help model the way.

The views expressed are those of Jarrett and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

6 April 2024 THE VOICE • rockfordchamber.com

GUEST COLUMNIST NICNE and Collective Impact Initiatives

Achieving impact in communitybased organizations

Solving persistent challenges like food insecurity, affordable housing, poverty, domestic abuse and poor health outcomes requires focus and alignment. The collective impact model has proven to be the primary model of success. Locally, it’s the model that built Alignment Rockford and United Way of Rock River Valley’s United for Literacy Initiative.

I first learned about collective impact years ago when I served as the CEO for the Rockford Housing Authority. I was guided by a vision of high-quality neighborhoods free from violence, with easy access to jobs, healthcare and world class education. Quality affordable housing using the healthy homes model, was my key area of focus. This remains my focus years later. And while we can build or renovate housing to meet the healthy homes model, access to all the other components that create a highquality neighborhood are in the control of others. Without partnership between the housing advocate and those in healthcare, transportation, education and more, a thriving neighborhood is impossible to realize.

Collective impact is an intentional network of community members, organizations and institutions who advance equity by learning together, aligning and integrating their actions to achieve change. These organizations are driven to work in partnership because they are aware that their programs and services are only a portion of what is needed in the recipe to successfully alter outcomes.

For more than a decade, foundations and other grantors have driven community-based organizations to prove outcomes to obtain funding. In other words, a workforce development organization must document how an individual in a job training class obtained a job and improved their income because of the intervention.

But what if there are factors that would prevent an attendee from obtaining a job or improving their income, such as a chronic illness or no permanent address? This is where partnership is important.

Founded to strengthen nonprofits in our region, the Northern Illinois Center for Nonprofit Excellence (NICNE) is our region’s answer to siloed delivery of independent services by communitybased organizations. NICNE helps foster

and grow collective impact models to address persistent issues like poverty and poor health outcomes. For 20 years, NICNE has offered capacity building, training, leadership development, technical assistance and resource support to organizations within northern Illinois and southern Wisconsin.

NICNE serves as the convener to gather interested parties focused on a common challenge to help them define the problem and create a shared vision, track progress, create mutually reinforcing activities, build continuous feedback loops, and support the backbone or the leadership group. NICNE, through its CollabLab, helps organizations build the key tenets of collective impact models.

As a board member of NICNE, I am especially honored to see our expert team of staff and nonprofit consultants help regional organizations adapt to changing conditions and build more efficient services driven by data and evidencebased solutions. Most importantly, their work helps local organizations be more accountable to those they serve. Together, organizations that commit to a collective impact framework, can really begin to address the social challenges our community has been plagued with for far too long.

It is through well executed collective impact models that we can shift to outcomes that support a happier, healthier, more educated and more stable workforce that lives in thriving neighborhoods. This transformation will help attract and grow businesses and shows why the work of NICNE, in support of community-based organizations, is so important.

Ron Clewer is the Illinois Market president for Gorman & Company, a Midwest based community development company. Previously, Clewer was the COO of the Alliance for Strong Families and Communities in Washing DC, a role he earned after many years of volunteer leadership service to the organization. Clewer uses his experience locally to serve nonprofit organizations such as NICNE, The Platform Group and Winnebago County CASA.

The views expressed are those of Clewer and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

THE VOICE • rockfordchamber.com April 2024 7
RON CLEWER, NICNE board member

The economic brilliance of fleet detailing

A wise investment for businesses

In the ever-evolving landscape of business, making wise financial decisions is crucial for long-term success. One often overlooked aspect that can significantly impact a company’s bottom line is the regular detailing of the company fleet. While it may seem like a mere aesthetic concern, the economic benefits of maintaining a pristine fleet extend far beyond appearances.

Preserve asset value

Regular detailing goes beyond just keeping vehicles looking sharp; it plays a pivotal role in preserving the value of a company’s assets. According to a study by the International Carwash Association (ICA), well-maintained vehicles retain their value better over time. This directly translates to a higher resale or trade-in value when the time comes to upgrade the fleet.

Extended vehicle lifespan

Fleet vehicles endure a considerable amount of wear and tear in their daily operations. A comprehensive detailing

not only addresses aesthetic concerns but also helps protect the vehicle’s exterior and interior components. This can extend the lifespan of vehicles, reducing the frequency of replacement and saving businesses substantial capital in the long run.

Improved fuel efficiency

A clean, well-maintained vehicle is a more fuel-efficient one. Research conducted by the Environmental Protection Agency suggests that dirt and grime on a vehicle’s exterior can contribute to increased air resistance, resulting in decreased fuel efficiency. Regular detailing not only enhances a company’s image but also positively impacts its fuel expenses.

Employee satisfaction and productivity

A meticulously maintained fleet can also boost employee morale and productivity. A clean and well-cared-for work environment, including company vehicles, fosters a sense of pride among

Illinois ranks #2 in corporate expansions and relocations

Chicago area ranked Top Metro for 11th consecutive year

Site Selection Magazine—an international industry-leading business publication—released its annual corporate expansion and relocation rankings, naming Illinois #2 in the nation for corporate projects and Chicago the Top Metro for the 11th year in a row. The state ranks #2 in the nation for corporate expansions and relocations for the second year in a row, with 552 business expansion or relocation projects in 2023 (up from 487 in 2022). Illinois also placed #2 in projects per capita, up from #4 the previous year.

“Illinois continues to attract leading companies to our state, with hundreds of openings and expansions every year,” said Governor JB Pritzker. “With our unique incentives, our growing market and our diverse and talented workforce, there’s no doubt that the economy in Illinois is thriving. This impressive recognition from Site Selection Magazine for the second year in a row makes it clear: Illinois is back and open for business.”

The magazine also recognized the Chicago metropolitan area as the Top Metro for business expansion and

employees. This can contribute to higher job satisfaction, leading to increased productivity and a positive impact on the company’s bottom line.

How customers should respond

As customers, it’s essential to recognize the efforts made by businesses to maintain a clean and reliable fleet. This commitment to quality and professionalism is often indicative of a company that values its assets and, by extension, its customers. By supporting businesses that invest in fleet detailing, customers are indirectly contributing

relocations among large metros for the 11th straight year. With growth in key sectors including life sciences, data centers and technology, companies benefit from Chicago’s deep talent pool, diverse economy and robust infrastructure. Companies that located or expanded throughout Illinois in 2023 include:

• Gotion - $2 billion electric vehicle battery gigafactory in Manteno, creating 2,600 jobs

• Kraft Heinz - $400 million distribution center in DeKalb, creating 150 jobs

• Gulfstream - $285 million investment in Cahokia, creating 200 jobs and retaining 500

• Incobrasa - $250 million expansion in Gilman, creating 40 jobs and retaining 200

to sustainability, efficiency and overall positive business practices.

Fleet detailing is not just a cosmetic enhancement but a strategic financial decision for businesses. The benefits extend beyond appearances to impact asset value, vehicle lifespan, fuel efficiency and employee satisfaction. As responsible consumers, let’s appreciate and support businesses that invest in the longevity and sustainability of their fleets.

The views expressed are those of Blood and Kerber and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

• Prysmian Group - $64 million facility expansion, creating 80 jobs

• Manner Polymers - $54 million facility in Mount Vernon, creating 60 jobs

Illinois has seen an upward trajectory, earning nine credit upgrades since June 2021 and making focused investments in economic growth initiatives. The state’s modern infrastructure provides easy access to the world via air, road, rail and port, and its top-notch higher education system produces the skilled workforce companies need to thrive.

Corporate real estate analysts regard Site Selection’s yearly analyses as “the industry scoreboard.” To qualify, projects must meet one or more of these criteria: investment of $1 million or more, creation of 20 or more new jobs or 20,000 square feet or more of new space.

8 April 2024 THE VOICE • rockfordchamber.com

GUEST COLUMNIST

Child care access and education

improvement

How you can become an advocate

The beginning years of a child’s life are marked by rapid brain development and laying the groundwork for future learning. It is during this crucial period that children’s cognitive, physical, social and emotional, and language and literacy development take shape.

That is why we believe at YWCA Northwestern Illinois that it is vital for all community members to do their part in advocating and fighting for quality child care across our region. So, we invite you to join us in celebrating the Week of the Young Child®, April 6-12, to raise awareness around the need for quality, affordable child care in our communities.

The Week of the Young Child® is a nationwide celebration sponsored by the National Association for the Education of Young Children (NAEYC). This week serves as a powerful reminder of the critical importance of early childhood education and the need for increased access to quality child care in our community.

.Child care also plays a crucial role in helping individuals pursue their education and career goals while balancing family responsibilities. Without quality, affordable child care, families often cannot afford to work — and this disproportionately impacts mothers and low-income families. According to data from the U.S. Bureau of Labor Statistics, the child care workforce was 8% smaller in 2022 compared to the previous three years. The demand for child care continues to grow year over year, and our communities face significant economic losses if we don’t fix our child care infrastructure.

As a result, it is vital to fight for the foundational role early childhood education plays in shaping children’s success in school and beyond. When children and families succeed, we are investing in a stronger community for the future.

The YWCA Northwestern Illinois Child Care Resource & Referral Program has been at the forefront of this issue since 1991. Our team offers child care referrals, consumer education for parents, training opportunities, technical assistance for child care providers, and works to develop new child care options. And we understand that providing high-

quality early childhood education is key to building a thriving community. By providing professional development for both new and existing home-based and center-based child care providers, we aim to assist child care providers in delivering quality care to the children and families they serve.

While we offer valuable support and resources to enhance child care services in our community, this is only the first step in preparing young children and families for success in their lives. As we observe the Week of the Young Child, we encourage you to use this opportunity to elevate your advocacy voice on behalf of children, families and educators in our community. By addressing the need for quality, affordable child care, we contribute to the well-being of our region and invest in a brighter future for the next generation.

Voice your support on social media and use the hashtag #WOYC24 to get the word out. We also extend an invitation to families in the community to join us and the Week of the Young Child Collaborative for a free family fun fair on April 13 at the Northwest Community Center from 9 a.m. to noon. Enjoy child-centered activities, a free raffle, get connected with community resources, and be entertained by a performance from The Headspin Guy.

Let this week serve as a reminder of the great need for accessible child care, promoting the growth and development of our community’s most precious resource – our children. Together, we can #SolveChildCare and build a foundation for a prosperous and equitable future.

The views expressed are those of Wanland and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

THE VOICE • rockfordchamber.com April 2024 9

nearing retirement age. This “graying” of the profession, combined with a pipeline insufficient to replace those retiring, has exacerbated the shortage. The accounting industry is by no means the only industry to be faced with seasoned professionals enjoying retirement. But those leaving the profession aren’t being replaced by people entering the profession. In a recent study, the American Institute of CPAs (AICPA) reported that 75% of today’s public accounting CPAs will retire in the next 15 years. While that seems like a long time from now, it may be worth remembering that the first-ever Android smartphone came out 15 years ago, Friends has been in re-runs for the past 20 years, and the legal drinking age now applies to people born after the year 2000. Time moves quickly and 15 years will pass in the blink of an eye.

But age isn’t the only issue.

Educational and licensing challenges

The pathway to licensure is both time-consuming and difficult, deterring many potential candidates. Becoming a CPA requires passing a rigorous exam and meeting strict educational and experience criteria, including 150 college credit hours. This requirement is 30 hours over the traditional fouryear degree meaning accounting majors may face an additional year of college, adding to the bill of an already expensive endeavor. In Illinois, students are able to sit for the CPA exam after completing the traditional 120 hours but cannot be licensed until the full 150 are completed.

Additionally, accounting programs have seen fluctuating enrollment numbers, with some students opting for careers perceived as more lucrative or with a faster return on educational investment. At the same time, many students are choosing to specialize their focus, which limits the number of accounting professionals day-in and dayout business organizations may need.

The AICPA also reported that roughly 47,070 students earned a bachelor’s degree in accounting in the 2022 academic year, which was down 7.8% from the prior year. In that same year, about 18,240 students received a master’s degree in accounting, a 6.4% drop. Many students who may have been intrigued by the industry are finding more lucrative work in comparative industries like tech or banking, pulling from the supply pool.

Evolving industry demands

Add to the lack of interest in the field and the graying population of those currently crunching the numbers, the role of accountants and CPAs has evolved significantly over the years. Today, they are expected to provide strategic advice, engage in complex problem-solving, and contribute to business development strategies, in addition to their traditional roles in auditing, tax preparation and financial reporting. Adding duties and responsibilities to an industry already known for long hours and high demands

makes for high levels of burnout and lowered interest. Accountants, specifically millennials, are looking for meaningful work in which they can make an impact rather than a mundane role that may or may not advance an organization’s mission.

The demand for professionals who can navigate the complexities of modern business, regulatory environments and technological advancements has outstripped the supply.

Implications for businesses and the economy

The shortage of accountants and CPAs has far-reaching implications for businesses and the broader economy.

Financial reporting and compliance risks

With fewer qualified professionals available, businesses may struggle to maintain accurate financial records and comply with complex regulatory requirements. This can lead to increased risks of financial misreporting, compliance violations and the potential for significant financial penalties. While smaller companies unable to pay topdollar for talent have already experienced the shortage, larger companies with even stricter financial requirements are feeling the hurt from a lack of talent, with some even delaying reporting requirements due to the shortage.

Strategic planning challenges

Accountants and CPAs play a crucial role in strategic planning, offering insights that guide business decisions and financial strategies. A shortage of these professionals can hinder a business’s ability to plan effectively for the future, impacting growth and sustainability.

Increased Cost

The law of supply and demand applies here as well. As the supply of accountants and CPAs decreases, the cost to hire these essential professionals increases. Small businesses, in particular, may find it challenging to compete for talent, potentially limiting their access to crucial financial expertise.

Looking for solutions

So, what’s the solution? While a multipronged approach is vital, it’s important to make sure that solutions aren’t quick fixes, but provide long-term change and growth. We need to start (or continue) pumping the wells to increase the flow in the pipeline which means stakeholders, including educational institutions, professional associations and the business community, all play a vital role in the equation.

Revamping educational pathways

There’s a push to make accounting education more accessible and appealing. This includes offering more flexible pathways to licensure, such as online courses or part-time programs and integrating more practical, technologydriven skills into the curriculum.

Locally and nationally, the framework for talent pipeline management is utilized

for other industries. Manufacturers understand the value of introducing the industry to students early and consistently. The healthcare industry has a clearly defined program in which students can grow within their profession through on the job training or increase their financial opportunities through continued education and advancement opportunities. The trades have a long-standing history of apprenticeships and vocational training that instill a love for the industry while simultaneously teaching extremely valuable and needed job skills.

The path to accounting careers tends to be less understood and celebrated.

The AICPA is dedicated to attracting high school and college students to the profession and highlights the importance of introducing the profession to students at a much younger age. The organization even created an online accounting game, called “Bank On It,” to bring the fun to the accounting classroom.

Locally, we must intentionally create pathways for students in our region to study accounting and encourage them to utilize those skills in our business community.

Encouraging diversity

Expanding outreach to underrepresented groups and offering scholarships, mentorship programs and internships could help attract a broader pool of talent to the profession, as well as provide quality jobs to those not currently represented in the industry. Diversifying the accounting workforce can also bring fresh perspectives and ideas, enhancing the profession’s adaptability and appeal.

Ensuring students of all backgrounds see themselves in the profession is an important step in the pipeline process. Eliminating barriers to entry, whenever possible, increases the pool of applicants, which can increase the pool of qualified talent.

Leveraging technology

Automation and artificial intelligence can streamline routine accounting tasks, allowing professionals to focus on highervalue activities. Investing in technology can also make the profession more attractive by highlighting the innovative and strategic aspects of accounting work.

Enhancing the profession’s image

Efforts to rebrand the accounting profession as dynamic, impactful and

integral to business success could help attract new entrants. Highlighting the role of CPAs in driving business strategies, navigating complex regulation and contributing to ethical business practices can change perceptions about the profession. Our movies and TV shows tend to characterize accountants as nerdy “bean counters” (hello Kevin, Oscar and Angela in The Office), or corrupt masterminds (Skylar White from Breaking Bad vibes). While Hollywood likely can’t be responsible for rectifying the image of accountants as meaningful members of successful business teams with good paying jobs to support their personal endeavors, the local business community certainly can.

Regionally, businesses – large and small – can provide meaningful work to those in the accounting industry and recognize the contributions of those individuals. Organizations that truly encourage, reward and promote work/ life balance, lucrative compensation and respect for an individual’s knowledge will have better luck retaining accounting professionals. Windowless offices, long hours and inflexible work schedules likely won’t win the loyalty of current or new employees (accounting or otherwise). Intentional employee development is an important tactic in both long- and shortterm organizational planning.

The sum of it all

The shortage of accountants and CPAs presents a complex challenge with few immediate or easy solutions. It requires a multifaceted approach involving changes in education, technology and perceptions of the profession. Addressing this shortage is crucial for the health of the business community and the economy at large – both nationally and regionally. By taking proactive steps, stakeholders can ensure that the accounting profession continues to attract talented individuals capable of meeting the evolving needs of businesses in the 21st century. As we navigate this challenge, it’s clear that the role of accountants and CPAs will only grow in importance, making it imperative to address the current shortage and build a robust regional pipeline of professionals for the future. v

10 April 2024 THE VOICE • rockfordchamber.com
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GUEST COLUMNIST New regulations regarding contract and temporary employees

What Illinois businesses and staffing agencies need to know

Temporary and contract employees make vital contributions to the U.S. economy, providing businesses from nearly every industry with a source of flexible and skilled labor that helps maintain productivity and profitability. According to the American Staffing Association (ASA), nearly three million temporary and contract employees work for America’s staffing companies during an average week.

The ASA also reports that staffingprovided job and career opportunities accounted for about 16 million employees per year before the pandemic. Illinois ranks second in the U.S. in terms of the share of temporary workers that make up its total state workforce (3.2%).

Temporary and contract employees are essential to many businesses in Rockford and beyond. As such, it’s important to understand the changing laws and regulations that govern the terms of their employment. Staffing agencies like Spherion have a responsibility to their candidates to ensure that their clients comply with laws such as the Day and Temporary Labor Services Act (DTLSA) and the Paid Leave for All Workers Act (PLAWA). These two laws will have a major impact on businesses in Rockford going forward.

What businesses should know about DTLSA and PLAWA

The Illinois DTLSA sets rules for staffing agencies and their clients concerning registration, transportation, placement fees, client responsibilities, penalties for violations and enforcement procedures. Starting April 1, temporary workers in non-clerical and professional

roles must be paid at least as much as the lowest-paid permanent employee doing similar work for a business once they have been on assignment with a company for more than 90 days of work during a 12-month period. There is also a provision of the Illinois DTLSA that requires temporary workers to receive equivalent benefits to permanent employees in similar roles. However, a federal judge has granted a preliminary injunction prohibiting the enforcement of this provision of the Illinois DTLSA.

Businesses that rely on temporary and contract workers will need to ensure that their staffing solutions partner has access to the relevant pay and benefits information and is registered with the state. Additionally, it is the business’ responsibility to ensure that laborers who are contracted for a single-day assignment are provided with a Work Verification Form.

For staffing and recruiting agencies, it’s critical to ensure that clients adhere to the new regulations under the Illinois DTLSA related to transportation to and from work sites, ensure that laborers receive their rightful wages and benefits as mandated by the law, and maintain accurate records of laborers’ work assignments, hours worked, wages and benefits.

The Illinois PLAWA will allow workers to earn up to 40 hours of paid leave from work each year. Temporary employees are covered by the law, and staffing agencies should be aware of their responsibilities to ensure that their clients comply with all regulations.

With PLAWA, businesses should determine whether their existing policy

already provides more than 40 hours of paid leave. If so, they don’t need to change it, but they must clearly communicate any policies about leave usage. Other major shifts in regulation include that employers cannot require a doctor’s note for leave nor require employees to find replacements for their shifts. Businesses should also be aware that interns are likely covered under Illinois PLAWA unless specifically exempted. Staffing agencies are responsible for ensuring that temporary workers receive the mandated amount of paid leave by tracking its accrual and maintaining accurate records of paid leave usage.

The hidden role of safety in DTLSA

Additionally, many may not be aware that the DTLSA allows the Illinois Attorney General’s office to ask a circuit court to suspend or revoke a staffing agency’s registration “when warranted by public health concern or violations.”

The DTLSA also increases the number of penalties the state can assess for safety violations discovered during audits.

Workplace safety should be of the utmost importance to both businesses and staffing solutions partners and not simply because of the looming consequences of poor practices. While employers may balk at the cost of implementing proper safety protocols, the average cost of a worker’s compensation claim can reach

more than $40,000 before accounting for lawyer’s fees and lost productivity.

Before assigning temporary workers, staffing agencies should inquire about their clients’ safety practices and hazards. This may include visiting a client’s worksite to assess the safety conditions and workers’ tasks. If the staffing provider becomes aware of a hazard, they are obligated to make the client aware, urge correction and document those efforts as they may need to remove workers from the site if the problem persists.

Overall, the Illinois economy relies on the aid that temporary and contract workers provide its businesses, and Rockford is no exception. The passing of the DTLSA and PLAWA is set to have a major impact on employers, and it’s essential to partner with a staffing provider that can help ensure a seamless adherence to these regulations without a pause in productivity.

The views expressed are those of Kassner and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Austin Kassner is the franchise owner of Spherion Staffing & Recruiting in Rockford, Illinois and Madison, Wisconsin. Spherion provides temporary, temp-to-hire, direct hire and managed hiring services to more than 4,000 businesses nationwide across 200+ locations.

THE VOICE • rockfordchamber.com April 2024 11

The Update: Honoring the past, building the future

Understanding the past and exploring the future was the theme of the Greater Rockford Chamber of Commerce’s (GRCC) recent event, The Update, which featured Laura Furman, curator of Midway Village Museum; Zack Oakley, executive director of Chicago Rockford International Airport (RFD); and Dr. Gina Caronna, executive director of The Workforce Connection.

The Update is an event series, presented by UW Health and sponsored by Thayer Energy Solutions and Mindy Joy Photography, in which three speakers each provide a 20-minute organizational insight.

A glimpse into the past: Camp Grant

Furman shared insight into Camp Grant, which was a driving economic force in the Rockford region when the

camp was built in 1917. Rockford aggressively campaigned for the opportunity to build one of 16 army training camps the U.S. needed to prepare soldiers for World War I. Named after Ulysses S. Grant, the 3,300-acre camp was filled with hundreds of barracks, a rifle range, simulated trenches, medical facilities and recreational buildings.

In September 1917, 30,000 new recruits came to Camp Grant to be trained, infusing more than $1 million into the Rockford economy. By 1918, there were 56,000 troops living at Camp Grant, doubling the total population in Rockford, including 6,000 African American troops, a dramatic demographic shift for a community with only 200 black residents before the war. Camp Grant soon became a significant driver of the city’s growth, as new roads and public services were developed and hundreds of buildings were built with local labor and supplies.

Following the war, Camp Grant was partially demolished but was redeveloped and expanded in 1940 for World War II when 300,000 soldiers came through its gates.

Midway Village Museum is creating a permanent Camp Grant exhibit with artifacts and stories that vividly recount the history of the camp.

From acres to aircraft

In 1946, the Greater Rockford Airport Authority was created and 1,500 acres of the land, which was previously occupied by Camp Grant, became home to the Chicago Rockford International Airport (RFD). Since that time, RFD has evolved from a general aviation facility to the largest cargo-focused airport in the U.S. and the 13th largest cargo hub in the country by landed weight.

RFD recently added Nashville and Los Angeles to its existing roster of passenger service destinations—Las Vegas, Orlando, Phoenix, Punta Gorda, Sarasota and Tampa Bay. Current RFD passenger airline Allegiant is pleased with the outcomes of its flights out of RFD, which regularly range from 92%95% capacity. Because of that, more destinations are being considered.

Oakley shared insight and photos of RFD’s recent $27 million expansion and remodel of its terminal, providing passengers a more aesthetically pleasing and efficient experience. The ongoing cargo success at RFD allows the airport to invest in improvements inside and outside the terminal without increasing costs to passengers.

RFD also is upgrading its digital infrastructure by implementing the next generation of a cargo community system to provide end-to-end connectivity to its cargo customers and suppliers, making RFD more efficient, secure and sustainable.

RFD’s cargo growth has been tremendous because of the airport’s less congested runways, allowing carriers to be wheels down to engines off in five minutes. This benefit not only provides cost savings for airlines but considerable savings in CO2 emissions as well.

Developing the future’s workforce

Attracting and retaining quality employees is something businesses struggle with across the country and in every industry.

The Workforce Connection has implemented innovative programs and services to help employers meet their staffing needs (some without cost to the business) while providing employees with opportunities to secure and grow within a company.

As one of 22 local workforce boards established by the State of Illinois, The Workforce Connection is committed to providing a workforce that meets the

Save the Date: October 17, 2024

needs of the business community now and in the future.

Caronna highlighted several such programs designed and implemented by The Workforce Connection and its partners to proactively utilize, upscale and train current talent within our region. Among these programs are:

• A Work Experience is an opportunity for individuals with little or no work experience or those entering a new industry to be hired for a job and paid for by Goodwill Industries. This allows employees to gain key training or time within the company, and employers to take on an employee, with little or no risk, to see if they are a good fit.

• On the Job Training (OJT) helps companies onboard and train an employee for up to six months, while being paid and/or reimbursed for up to 75% of the new employees’ salary.

• Apprenticeships are a significant priority for the state and are a workbased learning model commonly referred to “learn and earn,” in which OJT is combined with relevant classroom instruction. This has provided a tremendous opportunity to retain employees.

• Incumbent Worker Training provides funding assistance to employers to upskill their existing employees and make their business more competitive. Reimbursement is based on the size of the company.

Each of these programs have specific guidelines, and more details can be found at theworkforceconnection.org.

The Greater Rockford Chamber of Commerce is committed to fostering community engagement and growth by organizing dynamic networking and informational forums like The Update. These events serve as invaluable platforms for our members to connect, collaborate and stay informed about local opportunities and initiatives. Through these forums, we aim to empower our members to actively participate in the community, driving progress and prosperity. Visit web. rockfordchamber.com/events for more information on upcoming events.

Embassy Suites by Hilton™ Rockford Riverfront & Rockford Conference Center

Championing aerospace and serving as powerful catalyst for change, fostering partnerships and nurturing ground breaking ideas, MAC 2024 is a gather place for Midwest innovators in the aerospace industry.

More details to follow!

12 April 2024 THE VOICE • rockfordchamber.com
THE VOICE • rockfordchamber.com April 2024 13

in the newsMEMBERS IN THE NEWS

BOARD APPOINTMENTS

Darlyne Keller, Rock Valley Credit Union president/CEO, was reelected to the Illinois Credit Union League Board of Directors.

Savant Wealth Management, a nationally recognized independent registered investment advisor (RIA), added DeLynn Zell (1) and Spenser Segal (2) to its board of managers.

The Rockford Public Library Foundation welcomed Vic “Monsta” Rivera to its board.

NEW HIRES, PROMOTIONS, RETIREMENTS, DEATHS

Goodwill Industries of Northern Illinois welcomed Marisa Hamilton (3) as the associate director of Justice and Reentry Programs, which include young adult programming, employment and training, and services both pre- and post-release incarceration.

The Rockford University Board of Trustees appointed Dr. Patricia Lynott (4) as the 19th president of the university.

Illinois Bank & Trust welcomed Patrick Adams (5) JD, MBA, CTFA, as a wealth advisor, vice president.

OSF HealthCare welcomed Lisa Hickman (6), DNP, APRN and Certified Nurse Midwife (CNM), to OSF Medical Group – Obstetrics & Gynecology; Sean Kenny (7), APRN, to OSF Medical Group – Lung & Pulmonology; and Emily Simon (8), PA, to OSF Medical Group –Primary Care.

First National Bank and Trust Company (FNBT), welcomed Dan Kindl (9), first vice president, director of Loan Production and Operations, and John Alf (10), vice president, Agriculture Commercial Banking team lead.

Larson & Darby Group welcomed Mikael Kane, senior architect; Mirza

Baig, architectural designer; and Deb Dorsey, marketing coordinator.

Mercyhealth welcomed Irina Goncharova, MD, board certified vascular surgeon, to the staff at Mercyhealth Heart and Vascular Center, 8201 E. Riverside Blvd., Rockford.

Elizabeth “Liz” Kroening (11), MSW, LCSW, joined the MERIT staff at University of Illinois College of Medicine Rockford to offer children referred to the MERIT Program mental health care and case management.

Stillman Bank welcomed Chris Agnitsch (12) as vice president and commercial loan officer.

Abreo promoted Krystle Testa as the new general manager of Abreo Brands.

ASM Global Rockford promoted Kelly Frye (13) to assistant booking and events manager, Panouly Moua (14) to assistant marketing manager, Jeff Powell (15) to assistant operations manager, Randy Nielson (16) to senior accountant and Alison Kosek (17) to staff accountant.

ASM Global Rockford promoted Douglas Johnson (18), assistant general manager, to regional director of booking. In addition to acting as assistant general manager for the BMO Center, Coronado Performing

Arts Center and Davis Park, Doug will support the booking strategy at seven theaters across the Midwest.

Natural Land Institute awarded the 2024 George and Barbara Fell Award to Dan Kane (19). Kane recently retired after serving 23 years as executive director of the Boone County Conservation District.

Fehr Graham, a leading Midwest engineering and environmental firm, hired Braiden Soltow (20) as a designer and Scott Sanders (21) as senior project manager. The firm also promoted Luke Ziegler (22) to staff engineer, Mack Llanas (23) to staff engineer, Marlyn Ripalda (24) to staff designer, Brandon Boggs (25) to project designer and Katrina Santos (26) to staff engineer.

Rock House Kids welcomed Kayla Lewers (27) as outreach coordinator.

Engineering Enterprises, Inc. promoted Tom Parkinson (28), PE, to senior project engineer I; Natasha Woodlock (29), PE, to senior project engineer II; and Rick Carls (30) to senior field technician I.

Rockford Mutual Insurance Company welcomed Bonnie Rowland-Hansen (31) as Rockford Insurance Agency assistant.

14 April 2024 THE VOICE • rockfordchamber.com
Thank you for your support of your
Greater Rockford Chamber members appear bolded.
fellow
Chamber members. 1. DeLynn Zell 17. Alison Kosek 33. Gregg Hansen 9. Dan Kindl 25. Brandon Boggs 41. Douglas Walker 3. Marisa Hamilton 19. Dan Kane 35. Erna Colborn 11. Elizabeth “Liz” Kroening, MSW, LCSW 27. Kayla Lewers 43. Ty Harmaton 5. Patrick Adams JD, MBA, CTFA 21. Scott Sanders 37. Tyler Hoffman 13. Kelly Frye 29. Natasha Woodlock 7. Sean Kenny, APRN 23. Mack Llanas 39. Trent Yenney 15. Jeff Powell 31. Bonnie Rowland-Hansen 2. Spenser Segal 18. Douglas Johnson 34. Joe Tassone 10. John Alf 26. Katrina Santos 42. Justine Johnson 4. Dr. Patricia Lynott 20. Braiden Soltow 36. Jeff Cutler 12. Chris Agnitsch 28. Tom Parkinson 44. Nick Sommer 6. Lisa Hickman, DNP, APRN 22. Luke Ziegler 38. Steve Werthman 14. Panouly Moua 30. Rick Carls 8. Emily Simon, PA 24. Marlyn Ripalda 40. Sarah Heller 16. Randy Nielson 32. Carl Wedig

in the newsMEMBERS IN THE NEWS

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

Girl Scouts of Northern Illinois (GSNI) received a $25,000 grant from Healing Illinois. Funds from this grant will be used to facilitate racial healing activities and help build bridges between and among diverse populations in communities served by GSNI.

Campos Construction, Inc. (CCI), a family-owned business, celebrated its 40year anniversary in February. CCI focuses on commercial and heavy/highway construction and looks forward to continuing to provide quality work in Rockford and the surrounding communities.

Forest City Gear, an industry-leading manufacturer of fine and medium pitch custom gears, recognized Carl Wedig (32) on his 10th anniversary and thanked him for his m dedication to the company.

Gregg Hansen (33), director of IT operations, and Joe Tassone (34), marketing representative, celebrated five years with Rockford Mutual Insurance Company in March.

Erna Colborn (35), AAMS, CRPS, ABFB, an Edward Jones financial advisor in Rockford, was named to a select group of individuals who voluntarily train new financial advisors in their communities.

COUNTRY Financial recognized the following local representatives with AllAmerica award designations: Jeff Cutler (36), Tyler Hoffman (37), Steve Werthman (38), Trent Yenney (39), Sarah Heller (40), Douglas Walker (41), Justine Johnson (42), Ty Harmaton (43) and Nick Sommer (44)

First Mid Bank & Trust invested $5,000 in the Greater Rockford Chamber of Commerce to further economic development with a focus on housing development in our region. Pictured: Kristi Amenda, First Mid; Jared Fewell, First Mid; Matt Zarembski-GRCC; Conor Brown, chief executive director of NorthWest Illinois Alliance of Realtors and GRCC Board Member; Tammy Zurfluh, First Mid; Rachel Oracki, First Mid; Hayley Dickinson, First Mid; Lloanna Reyes, First Mid; Shantrese Zackery, First Mid; and Alex-Keedi, GRCC

business BUSINESS BRIEFS

Greater Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

NOMINATIONS NOW OPEN FOR ROCKFORD AREA CONVENTION & VISITORS BUREAU’S HOSPITALITY HERO AWARDS

Rockford Area Convention & Visitors Bureau (RACVB) will honor local tourism heroes during National Travel and Tourism Week, May 19-25. Nominations will be accepted through May 6 for the 2024 Hospitality Hero Awards for individuals who have greatly contributed to the travel and tourism experience in the greater Rockford area, including Cherry Valley, Machesney Park, Loves Park, Pecatonica, Rockton, Roscoe, or anywhere in Winnebago County. Potential nominees could be a hotel staff member who provides exceptional customer service to guests, a server who goes out of their way to make dining in Rockford extra special, or a bartender who makes everyone feel right at home.

Awards will be announced on social media during Travel & Tourism Week, and winners will receive a gift card, a trophy and a Rockford Themed basket to honor their exemplary service in hospitality. All nominees must work in the hospitality industry within Winnebago County. Find more information and the nomination form at gorockford.com/hospitality-heroes

Natural Land Institute

Legacy Tree Program’s tree of the month for March is a black maple (Acer nigrum) growing on the public right-of-way along Moody Road west of Rockton. With a height of 73 feet, a crown spread of 78 feet 3 inches. and a circumference of 14 feet, it is the new state champion.

OSF Medical Group – Primary Care, 1572 S. Bell School Road in Cherry Valley, is getting an upgrade to better serve patients. Construction for the expansion begins March 25 and will be completed in August 2024. The office is temporarily closed while construction is underway.

Rockford Toolcraft CEO and owner, Tom Busse, announced a 33,330 square feet addition to Rockford Toolcraft’s Plant 2 at 5455 11th Street, in partnership with Cord Construction. When the addition is complete, Rockford Toolcraft will have 400,000 square foot of combined space between this location and Plant 1 at 766 Research Parkway.

The City of Batavia received the American Public Works Association (APWA), Fox Valley Branch Project of the Year Award for their water treatment plant modifications. The project, built by Whittaker Construction and Excavating, Inc., was designed and managed by Engineering Enterprises, Inc.

Geronimo Hospitality Group announced plans for Henry Dorrbaker’s, Beloit’s newest downtown entertainment venue. The project will transform a

vacant warehouse on the Ironworks campus with duckpin bowling, mini-golf, arcade games and a lively bar scene. Henry Dorrbaker’s will break ground this spring, with plans for completion by end of 2024. For more information, visit www.henrydorrbakers.com

First Mid Bancshares, Inc. (First Mid), in collaboration with the USA Today network, earned a Top Workplaces USA award for 2024. Top Workplaces USA celebrates organizations with 150 or more employees that have prioritized

people-first cultures. Award winners are chosen based solely on employee feedback, gathered through an employee engagement surve, issued by Energage. Over 42,000 organizations were invited to participate in the Top Workplaces USA survey, and only 1,531 companies were recognized with the award.

Rosecrance Behavioral Health and Freeport Health Network (FHN) announced a partnership to enhance behavioral health services in northwest Illinois. Under this partnership, the behavioral health services offered at FHN Family

THE VOICE • rockfordchamber.com April 2024 15
appear bolded. Thank you for your support of your fellow Chamber members.
Greater Rockford Chamber members First Mid Bank promoted Tammy Zurfluh senior vice president, director of mortgage sales.

business BUSINESS BRIEFS

Counseling Center, 421 West Exchange Street, have been transferred to Rosecrance Behavioral Health in Freeport, 1631 S. Galena Ave. This partnership streamlines service to the community, while continuing to provide comprehensive care that recognizes the unique needs of each patient. Illinois-based Savant Wealth Management, a nationally recognized, feeonly registered investment adviser, was named to CNN Underscored’s list of the 10 Best Financial Advisors of March 2024.

Mercyhealth and its surgical staff celebrated the 4,000th robotic surgical procedure using the da Vinci Surgical System. The health care system, previously named Rockford Health System, began offering the minimally invasive procedures in 2007, bringing the first-of-its-kind service to the Rockford community.

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

The YMCA of Rock River Valley broke ground on a construction project to transform the former Lutheran Church of the Good Shepherd at 1829 N. Rockton Avenue in Rockford into Good Shepherd YMCA.

Saint Anthony College of Nursing ranks #1 in the state of Illinois and #31 in the nation for best nursing schools in RNcareers.org 2024 report. In addition, Saint Anthony College of Nursing is one of the top 100 nursing schools in the nation in Nursing Schools Almanac 2024 report.

Pierce Distribution, a trailblazer in third-party logistics and distribution, celebrated its 70th anniversary. With locations in five states and a dedicated workforce of more than 400 employees, Pierce Distribution is an industry leader renowned for innovation and reliability in warehousing, distribution, procurement, returns services, crating, kit assembly, packaging and more.

16 April 2024 THE VOICE • rockfordchamber.com
Greater

community COMMUNITY EVENTS

ONGOING MARCH 23 – MAY 26

Secret Life of Butterflies, Nicholas Conservatory & Gardens, 1354 N. Second Street, Rockford. Explore the wild, wonderful and often strange world of butterflies and moths. Get an up-close look at these amazing insects in the butterfly house.

APRIL

WEDNESDAY, APRIL 3

Gearing Up for a Successful Retirement, live webinar hosted by Savant Wealth Management, 1 p.m. Are you approaching retirement age and looking to navigate this exciting phase of your life with confidence? Or perhaps you’re planning ahead, eager to take control of your financial future. Join financial advisors Jeff Lewis and Jake Loescher as they provide essential tools, strategies and insights to help you make the most of your retirement, no matter how close you are. Register at savantwealth.com/webinars

THURSDAY, APRIL 4

Natural Land Institute (NLI) Annual Dinner & Presentation of the George & Barbara Fell Award, 5:30-8:30 p.m., Radisson Hotel & Conference Center, 200 S. Bell School Rd., Rockford. Social hour begins at 5:30 p.m., dinner at 6:30 p.m. and program at 7:15 p.m. Alan Branhagen, executive director of NLI, is the featured speaker.

Sales Tax Forum hosted by Transform Rockford, 5:30 p.m., Nordlof Center, 118 N. Main Street, Rockford. High property taxes in Illinois, specifically the Rockford region, get plenty of attention from the tax-paying public, but sales taxes here are among the highest in the nation. Sales taxes don’t get the same attention, because a couple dollars here or there don’t alarm people the way that annual property tax bill does. However, the money adds up and helps governments pay for services the public wants and deserves. Want good roads? There’s a tax for that. Want to live in a safe community? There’s a tax for that. Want to help those with mental health challenges? Your sales taxes help there, too. When is enough enough? How do we know the money is being spent wisely? How can the general public hold those who control the purse strings accountable? Join us for this important discussion.

SATURDAY, APRIL 6

Rockford Ready Town Hall, noon-1:30 p.m., Comprehensive Community Solutions, 917 South Main Street, Rockford. Rockford Ready, led by the City of Rockford’s Health and Human Services Department, will host a series of community town halls organized by the University of Illinois Chicago, a Rockford Ready partner, to inform the public of Rockford Ready’s progress since July 2021. These town hall meetings will give Rockford residents a chance to learn about the health literacy initiative and to engage with community leaders and partners. Visit rockfordready.org to learn more.

Circus After Dark, a masquerade ball benefiting the Family Peace Center, 7 p.m., Union Event Space, 112 N. Second St., Rockford.

THURSDAY, APRIL 11

Yes! You Can: Preserve It Safely – Water Bath and Pressure Canning Basics hosted by University of Illinois Extension, 5:30-8:30 p.m., via Zoom. Learn the basics of home food preservation and the most recent safety guidelines. Register online at go.illinois.edu/jsw or call (815) 986-4357.

Earth Day Awards Banquet – Keep Northern Illinois Beautiful, 5:30-8:30 p.m. Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Bruce Knapp, Winnebago County Landfill manager, will speak about the relationship between the landfill and recycling, and the cutting-edge procedures in place that benefit the environment. Go to knib.org to register and learn more.

FRIDAY, APRIL 12

Pretty Woman: The Musical, 8 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford.

SATURDAY, APRIL 13

NAEYC Week of the Young Child Resource Fair, 9 a.m.-noon, Northwest Community Center, 1325 N. Johnston Ave., Rockford. A morning of playful activities that’ll make kiddos giggle with glee, valuable resources for raising superstar kiddos, and connections with other awesome parents and caregivers. Rockford Ready Town Hall, noon-1:30 p.m., Hope Fellowship Church. 1135 E. State Street, Rockford. Rockford Ready, led by the City of Rockford’s Health and Human Services Department, will host a series of community town halls organized by the University of Illinois Chicago, a Rockford Ready partner, to inform the public of Rockford Ready’s progress since July 2021. These town hall meetings will give Rockford residents a chance to learn about the health literacy initiative and to engage with community leaders and partners. Visit rockfordready.org to learn more.

THURSDAY, APRIL 18

Be The Story, Stateline Youth for Christ Banquet, 5:30-8 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S. Main Street, Rockford. Register at www. statelineyfc.org/new-events

Meet the Farmers Dinner: McKenna Farms, 5:30 p.m., Abreo, 515 E. State St., Rockford. Five-course dinner, $80 per person, tickets at abreo.com

FRIDAY, APRIL 19

Spring ArtScene hosted by Rockford Area Arts Council, 5-9 p.m. ArtScene is a biannual gallery walk featuring new and established artists of the Rockford Region. Find locations at artsforeveryone.com/artscene

SATURDAY, APRIL 20

Spring ArtScene hosted by Rockford Area Arts Council, 4-9 p.m. ArtScene is a biannual gallery walk featuring new and established artists of the Rockford Region. Find locations at artsforeveryone.com/artscene

SUNDAY, APRIL 21

Choose Your Own Adventure Roasted Vegetables – Farmers Rising, 4:30-6 p.m., The Seventh Street Building, 201 7th St, Rockford. Learn how to successfully prepare, roast and serve just about any vegetable. All are welcome and wanted, and the event will center queer experiences and perspectives. Register at farmersrising.org

TUESDAY, APRIL 23

What’s Happening at the US Border?, 5:30 p.m., Nordlof Center, 118 N. Main St., Rockford. Please join the League of Women Voters Greater Rockford and the Rockford Public Library for a non-partisan, public informational presentation about current and proposed changes to policies and law along the US/Mexico border. The event promises to offer clarity on the matter and foster a better understanding of the broader immigration issues at play. Presenter: Fred Tsao, senior policy counsel, Illinois Coalition for Immigrant and Refugee Rights.

THURSDAY, APRIL 25

Sip & Sample, benefiting RAMP, 5:30-8 p.m., Nicholas Conservatory & Gardens 1354 N. Second Street, Rockford. Immerse yourself in a sensory journey as you savor samplings of fine wine, artisanal beer, premium spirits and delectable culinary delights curated by local vendors. Be captivated by the Secret Life of Butterflies Exhibit, and enjoy the soulful melodies of Cole Brandt’s live music.

FRIDAY, APRIL 26

Wine, Beer & Spirits Tasting, benefiting Alpine Kiwanis Club, 5:30-8 p.m., Artale & Co., 6876 Spring Creek Rd., Rockford. Cost is $20 (cash or check). Proceeds from the winetasting will enable Alpine Kiwanis Club Charities to financially support local nonprofit agencies that serve youth, the elderly and the disabled, provide scholarships to area high school graduating seniors and assist with local and national disaster efforts.

SATURDAY, APRIL 27

Rockford Ready Town Hall, noon-1:30 p.m., Guysie Jenkins Community Resource Center, 911 Michigan Avenue, Rockford. Rockford Ready, led by the City of Rockford’s Health and Human Services Department, will host a series of community town halls organized by the University of Illinois Chicago, a Rockford Ready partner, to inform the public of Rockford Ready’s progress since July 2021. These town hall meetings will give Rockford residents a chance to learn about the health literacy initiative and to engage with community leaders and partners. Visit rockfordready.org to learn more.

MAY

THURSDAY, MAY 2

Blackhawk Area Council Legacy of Service Award Luncheon, noon, Radisson Hotel & Conference Center, 200 S. Bell School Rd., Rockford. The Rockford Legacy of Service Award is for Rockford-area individuals and organizations who have shown distinguished service to country through the armed forces or a commitment of service to their community, country or the veteran community. This year, the organization is honoring Peter and Heather Provenzano, community philanthropists and volunteers. Keynote speaker is Dr. Howard Spearman, president, Rock Valley College, and master of ceremonies is Paul Logli, distinguished Eagle Scout. Register at blackhawkscouting.org

FRIDAY, MAY 3

Judy Collins, 7:30 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford.

SATURDAY, MAY 4

Grand Opening Gala Celebration, 6 p.m., Rockford Public Library, 215 N. Wyman St., Rockford. Join RPL staff, trustees, and more to celebrate the opening of the new Main Rockford Public Library. Tickets for this cocktail-attire event are available at rockfordpubliclibrary.org. All proceeds will go to the Rockford Public Library Foundation.

THURSDAY, MAY 9

Silver Smarts Health & Wellness Fair, 2-4:30 p.m., Independence Village, 3655 N. Alpine Road, Rockford. Talk with vendors in the healthcare industry, enjoy games and raffles, and tour the award winning, family-owned senior living community. Serve It Safely, 6-8:30 p.m., Winnebago County Extension Office, 1040 North Second Street, Rockford. To register, call 815.986.4357 or online at go.illinois. edu/jsw. Registration is $10 or $5 for multiple employees.

THE VOICE • rockfordchamber.com April 2024 17
Greater Rockford Chamber members appear bolded.
Thank you for your support of your fellow Chamber members.

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in February 2024

23WIFR Gray Television, Inc.

Advantage Funeral Home & Cremation Services at Willwood Burial Park

American Precision Supply, Inc.

Anderson Dodge

Anderson Nissan

Anderson Toyota/Lexus of Rockford

Artale Wine Co.

Birch Plumbing Inc.

Boy Scouts of America, Blackhawk Area Council

Broadmoor Agency, Inc.

Chartwell Agency

Creative Crane & Rigging, Inc.

DHS Division of Rehabilitation Services

Dickerson & Nieman Realtors

Embassy Suites - The Top Rooftop Bar & Lounge

Embassy Suites - Tower Kitchen & Bar

Embassy Suites by Hilton Rockford Riverfront & Rockford Conference Center

Forest Hills Country Club

Gambino Realtors - Team Lunde

Gambino Realtors Home Builders, Inc.

GinestraWatson Co.

Guyer & Enichen - Attorneys at Law

Hicksgas Belvidere

Hidden Creek Estates

Hyundai on Perryville

I. Spinello Locksmiths and Security, Div. of Nate, Inc.

Ignite Change Solutions LLC

In Home Medical Group LLC

Kent Feeds, Inc.

Klaas Financial Asset Advisors, LLC

Larson & Darby Group

Lechtenberg & Associates LLC

Lindstrom Travel

Meiborg Inc.

Michalsen Office Furniture Inc.

Midway Village Museum

Next Rockford NFP, Inc.

Northern Illinois Health Plan

Pepper Creek/Fourth Street

Greenhouse

Pierce Laminated Products, Inc.

Pizza Hut - Eleventh Street

Pizza Hut - North Main

Pizza Hut - Perryville Road

Pizza Hut - South Alpine

Pizza Hut - West Lane Rd (Rockford Pizza Inc.)

Richard L. Johnson Associates, Inc.

Riverview Inn & Suites at Cliffbreakers

Rock River Energy Services, Inc.

Rock River Ford, Kia, Mitsubishi

Rockford Area Crime Stoppers, Inc.

Rockford Community Bank, A Wintrust Community Bank

Rockford Metal Polishing Co.

Rockford Regional Health Council

Rockford Rivets - Rockford Baseball Properties LLC

RSM US LLP

Schmeling Construction Co.

Sedona of Rockford

Severson Dells Nature Center

Shogun Japanese Restaurant

Izakaya 88

State Farm Insurance

- Solomon Foley

Stepping Stones of Rockford, Inc.

T.A.B.S. Property Investors

T K Group, Inc.

The Alternative Board of Rockford

The Pension Specialists, Ltd.

Willett Hofmann & Associates, Inc.

WilliamsMcCarthy LLP

Winnebago County Medical Society

MARCH 2024 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

90 YEAR MEMBERS

Sjostrom

75 YEAR MEMBERS

Dixon Automatic Tool, Inc.

70 YEAR MEMBERS

Gambino Realtors Home Builders, Inc.

Lamar Advertising of Rockford Rustolueum

60 YEAR MEMBERS

Akerman Shoes

Kent Feeds, Inc.

US Bank

UW Health Northern Illinois Region

55 YEAR MEMBERS

Rockford Park District

Rockford Public Schools, District #205

40 YEAR MEMBERS

25 YEAR MEMBERS

20 YEAR MEMBERS Chartwell

15 YEAR MEMBERS Staybridge

10 YEAR MEMBERS Nicor Gas

5 YEAR MEMBERS

NEW CHAMBER MEMBERS

BOOT BARN

The leading western and work wear retailer in the nation.

6280 E State St, 61108

Jeffrey Johnson 815-296-1300

www.bootbarn.com

GREEN MEADOWS ESTATES

A 385-lot mobile home community in Rockford owned by Saratoga Group in Knoxville, TN.

3543 Pelley Rd, 61102

Amy Koerble 815-291-3513

www.sgcommunities.com

J. JEFFERS & CO.

A mission-driven real estate development and investment firm with a proven track record of success across muiltiple asset classes, capital structure, and construction types.

225 E Michigan Ave Ste 200 Milwaukee WI 53202

Lisa Wogan 414-501-5610

www.jjeffers.com

KLEENMARK

Janitorial supplies, services and equipment.

Kaitlyn Ganz

608-381-6153

kleenmark.com

LIFE DECISIONS

Building a tribe of mentors to bring restoration to Rockford by investing in overlooked and undervalued youth, ages 15-23.

3107 E State St, 61108

Ali Rogers 815-601-9066

www.lifedecisions.net

SIP SHINE

Flavored moonshines and whiskey meant to be enjoyed as a slushy, shot or mixed cocktail.

Ryan Southwick 815-543-2432

www.sipshine.com

SMOKEY VINE PRODUCTIONS

Specializing in video production, editing and digital marketing for businesses.

Vaughan Edwards 815-543-2439

www.smokeyvine.com

18 April 2024 THE VOICE • rockfordchamber.com
& Sons, Inc.
Corporation (Testor)
Area Crime Stoppers, Inc.
Rockford
Systems, Inc.
Aqua-Aerobic
Recovery Services Corp.
Agency Paper
Suites
Montel Technologies LLC
Deadline is the 10th of the month preceding publication HAVE NEWS TO SHARE? Send news releases and other items of interest to the business community to: The VOICE, Greater Rockford Chamber 308 W. State St., Ste. 190 Rockford, IL 61101 The Greater Rockford Chamber of Commerce welcomes and encourages member submissions for The VOICE of the Greater Rockford Business Community. Deadline is the 10th of the month preceding publication date. Send news releases and other items of interest to the business community to: The VOICE Greater Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101 For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101. Let your Voice be heard
Winnebago County-River Bluff Nursing Home

APRIL 2024

TUESDAY, APRIL 9

Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions

THURSDAY, APRIL 11

Ambassador Meeting, 11:30 a.m. - 1 p.m., Comprehensive Community Solutions, 917 S. Main Street, Rockford. Register at rockfordchamber.com

TUESDAY, APRIL 16

Networking at The Mulford Complex, 4-7 p.m., 1911 N. Mulford Rd., Rockford. Network with fellow Chamber members and community leaders at a gorgeous Rockford venue. RSVP at www. themulfordcomplex.com/events

THURSDAY, APRIL 18

Celebration of Leadership, 10 a.m., Hoffman House, 7550 E State St, Rockford. Presented by Mr. Goodwater

MAY 2024

TUESDAY, MAY 14

Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions

THURSDAY, MAY 16

CoyleKiley Insurance Agency, Inc. Ribbon Cutting, 10 a.m. CoyleKiley Insurance Agency Inc. 418 West Blackhawk Dr, Suite 201, Byron

MONDAY, MAY 20

GRCC Golf Outing, 11 a.m., The Mauh-Nah-Tee-See Club, 5151 Guilford Rd, Rockford

JUNE 2024

TUESDAY, JUNE 11

Business Over Lunch, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Presented by Thayer Energy Solutions

THURSDAY, JUNE 20

People You Should Know Reception, 4 p.m., The Standard Rooftop, 214 E State St, Rockford. Presented by workplace

Mayor Tom McNamara City of Rockford

Michael Dunn, Jr. Region 1

Caitlin Pusateri Greater Rockford Chamber of Commerce

THE VOICE • rockfordchamber.com April 2024 19 CHaMBER CHAMBER EVENTS ADVERTISERS INDEX Chamber Staff / Call 815-987-8100 Direct Line Caitlin Pusateri, President 815-316-4337 Melissa Adams, Executive Assistant 815-316-4312 Doug Hessong, Director of Publications & Technology 815-316-4338 Alex Keedi, Business Development Manager 815-969-4252 Carmen Kellerman, Events Manager 815-316-4302 Kristin Muehlfelder, Member Relations 815-316-4315 Doug Rand, Accounting Manager/Controller 815-316-4316 Joan Sundvall, Membership Contact Coordinator 815-316-4320 Matt Zarembski, Director of Investor Relations 815-987-8118 VOICE the OSF HealthCare 2 Illinois Bank & Trust 3 Grace & Salt Leadership Academy 5 Stillman Bank 6 Rock Valley College 6 Thayer Energy Solutions 7 First Mid Bank & Trust 7 Larson & Darby Group 8 IMEC 9 Rockford University 11 LaLoggia Investment Group 11 MAC2024 12 Leading Lawyers 13 Fitzgerald Funeral Home & Crematory, Ltd. 16 The Haven Network 16 WNIJ 19 Greater Rockford Chamber Golf Classic 20 GREATER ROCKFORD CHAMBER BOARD OF DIRECTORS EXECUTIVE COMMITTEE Terry Voskuil Woodward, Inc., Chairman Lesly Couper workplace, Vice Chair Conor Brown NorthWest Illinois Alliance of Realtors, Treasurer DIRECTORS Wendy Alsteen Hard Rock Casino Travis Andersen UW Health Northern Illinois Region Armando Cardenas Affordable Insurance & Tax Paula Carynski OSF Healthcare St. Anthony Medical Center Jean Crosby Berkshire Hathaway HomeServices Crosby Starck Real Estate Steve Kotso Collins Aerospace Dietmar Goellner Advanced Machine & Hennig Engineering Thomas Green Barrick, Switzer, Long, Balsley & Van Evera, LLP Michael Gronewold Fehr Graham Troy Haggestad WilliamsMcCarthy LLP Dr. Sheila Hill Think Big Corporation Jeff Hultman Illinois Bank & Trust Nate Jordan Illinois SBDC at Rock Valley College Carly LaMonica
LaMonica Beverages, Inc.
Frank Wehrstein Dickerson & Nieman Realtors
EX-OFFICIO DIRECTORS
The Technology Issue & Leadership Issue Submit your article to editor@rockfordchamber.com by April 12, 2024 For information on advertising, call 815.987.8100 MAY VOICE SPECIAL SECTION

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