May Voice 2014

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the voice is online at rockfordchamber.com

May 2014 | Volume 27 | No. 5

Building on success Winnebago County Chair Christiansen reflects on past, envisions future

By Paul Anthony Arco For Winnebago County Board Chairman Scott Christiansen, plenty has changed since he took office 10 years ago. Those changes have taken place in economic development, education, public safety and health, as well as quality of life. But it’s past successes that have him fired up about the future.

PHotoS BY BRIAN tHomAS PHotoGRAPHY

Winnebago County Chairman Scott Christiansen spoke of the changes that have taken place since he took office a decade ago. That was the message he shared with more than 450 business leaders and elected officials, during his State of the County presentation entitled “Game On,” hosted by the Rockford Chamber of Commerce on April 17, at Giovanni’s Restaurant & Convention Center. “It’s hard to believe it’s been 10 years,” Christiansen told the crowd. “It’s amazing what we’ve been able to do. My philosophy has been consistent when it comes to public health, safety and quality of life. But we can’t do it alone.”

Christiansen shared his vision for Rockford’s future. He imagines a safer community, with more downtown parking, higher graduation rates and unemployment numbers well below the national average. It’s his hope that the I-39 corridor will be booming, that 10 trains will run daily between Rockford and Chicago, and that 30 daily commercial flights will fly to and from Chicago Rockford International Airport. He teased about EIGERlab coming up with a way to fix potholes, more on page 3

Building brand recognition by “giving it away” Lessons some companies have learned By Barbara Connors

visit us online at: rockfordchamber.com n online registration n keynote speaker video clips n event photos n list of Chamber events Questions? 815-987-8100

Join the Chamber’s Linkedin group www.linkedin.com/e/gis/2544

When Chick-fil-A opened in Rockford several months ago, it did it with a mindset to be a positive influence on Rockford residents and the city of Rockford, said Marketing Director Kylie Rosado. Prior to its grand opening, the franchise gave away more than 8,000 free chicken sandwiches to other businesses, and distributed more than 20,000 free offer coupons in the community. The business collected hundreds of dollars worth of baby items and non-perishable food from guests for local nonprofit Children’s Home & Aid, as a part of its grand opening celebration.

Building Brand through Philanthropy Business technology writer Minda Zetlin reported on March 14 at www.inc.

com on this philanthropic sales and brand recognition strategy, which at first might seem counterintuitive. In order to market a product, a business might want to consider giving it away. Some companies have found success in building brand recognition, and ultimately sales, by giving away their products – as well as their time and manpower -- to support worthy causes. Zetlin pointed to the case of Barefoot Cellars, a tiny company started in a garage that has grown into an international wine more on page 4

CEanCi LaunChES unitE! CEANCI, Career Education Associates of North Central Illinois, launched Unite!, an online platform to connect local employers with future employees and address workforce development needs. Participating businesses can use Unite! to create a pipeline to future workers; by increasing visibility to students, parents, educators and administrators; engaging and informing youth in career development; highlighting local job opportunities and demand, and aligning training and education with forecasted job needs. Unite! can be accessed through Career Cruising, a career exploration and planning tool currently used by area students. Businesses can join for free by visiting www.ilunite.org, and clicking “Join Now” or call Margie Hartfiel, 815-921-1650, or Caryn Huber, 815-921-1658.

MARK YOUR CALENDAR!

rockford Chamber

golf Classic May 19

Rockford Country Club For more info, see page 30

DiD WintEr aFFECt inSECt popuLationS? The region’s very low temperatures will have varying effects on insect pests that overwinter, according to Grant McCarty, University of Illinois extension educator. “For many of these overwintering insects, it’s hard to tell how this will impact the populations. Many of these pests are adept in preparing for these temperatures.” Pests that potentially could have lower populations this season include Western Corn Rootworm, Brown Marmorated Stinkbug and Emerald Ash Borer—but this does not mean these insects do not have the ability to recover in numbers, as many will overwinter/place their eggs in the soil profile, tree bark, and even buildings. Early snow in the area also could have served as protection for pests already in the soil profile. McCarty suggests to prepare beds now and plant very hardy crops (kale, pea, onion, spinach) and semi-hardy crops. Visit web. extension.illinois.edu/jsw.


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May Voice 2014 by Greater Rockford Chamber of Commerce - Issuu