June Voice 2013

The Voice is online at rockfordchamber.com

KenT feeDs: 50 years of qualiTy fooD for liVesToCK

a GooD Day for Golf

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June 2013 | Volume 26 | No. 6

Celebration of LEADERSHIP

u of i exTension KiCKs off summer PlanT-a-roW for THe HunGry ProGram

Rockford Chamber of Commerce presents Leadership Rockford, Class of 2013

This year’s graduating class included 23 professionals from local nonprofits, businesses and government agencies.

By Paul Anthony Arco Zina Horton has lived in Rockford her entire life. But it wasn’t until she joined Leadership Rockford, a program organized by the Rockford Chamber of Commerce, this past year that she really got to know her hometown.

“I gained more knowledge and a new appreciation for Rockford during this class,” said Horton, who owns Zammuto’s Drive-In and Carry Out and Sweet Ambrosia Desserts & Catering.

“There are so many opportunities here; Rockford is a wonderful city. This has been a phenomenal opportunity to meet the leaders of this community. I have a renewed feeling about Rockford. It’s like coming home to a place I’ve never left.”

On May 9, more than 225 business and community leaders turned out for the Celebration of Leadership luncheon at the Clock Tower Resort.

This year’s graduating class included 23 professionals from local nonprofits, businesses and government agencies. It was the 58th year of the program.

Rockford serves as sorting hub

■ online registration ■ keynote speaker video clips ■ event photos ■ list of Chamber events

By Steve Webb, Rockford Postmaster

questions? 815-987-8100

completed a complex consolidation

Earlier this year, the Postal Service that relocated most mail processing operations from the Rockford Processing & Distribution (P&DC) Center to three other facilities in Illinois.

Originating

letter/flat

volume

is

MARK YOUR CALENDAR!

Women in Business EXPO & LUNCHEON June 20 • Cliffbreakers For more info, see page 30

more on page 3

Rockford post office adapts to changing times

Visit us online at: rockfordchamber.com

Join the Chamber’s linkedin Group www.linkedin.com/e/gis/2544

Originally known as the Community Awareness Program (CAP), Leadership Rockford is the chamber’s signature leadership development program.

Leadership Rockford runs for eight months and helps participants gain knowledge and awareness of business, government and civic issues, as well as take part in group and panel discussions and community service projects.

“I always feel these groups are inspiring, and this one was no exception,” said Einar Forsman, president & CEO of the Rockford Chamber. “You could see the connections being made between the moderators and the leadership class.

Obviously, they had a lot of fun, engaged in many projects and demonstrated what the class is all about, which is building a strong network for our future leaders.”

The Leadership Rockford class met bi-weekly from October to May to discuss topics ranging from transportation and economic development to education and diversity. Each session included a panel of experts and industry leaders who

University of Illinois Extension Master Gardeners once again launched the Plant-a-Row for the Hungry (PAR) program, encouraging area backyard gardeners to donate back a portion of their harvest to an area food pantry, or a person or family coping with hunger.

Plant-a-Row for the Hungry is a national effort to raise awareness of community hunger.

U of I Extension Master Gardener volunteers encourage area gardeners to grow an extra row of tomatoes, zucchini, peas, cucumbers and more with the intention of donating the extra produce to area pantries.

The fresh fruits and vegetables impacts the health and quality of life of families and individuals struggling with hunger.

U of I Extension has six drop-off sites that will accept the garden produce, which will be donated to food pantries in the area. For a list, visit web.extension.illinois.edu/jsw or call 815-986-4357.

mail deposited in blue collection boxes or picked up by letter carriers in the Rockford region. The processing of this mail was moved to the Carol Stream (Ill.) facility last July. Destinating letter/ flat volume is mail that comes from the world and its destination is the city of Rockford, and its stations and surrounding communities on the 610/611 more on page 5

ConsTruCTion of army reserVe faCiliTy slaTeD for year enD Construction is underway for a new $13 million Army Reserve facility, which will consolidate the training facilities in Rockford and Beloit, Wis. Located just north of Illinois 173 near the National Guard Armory in Machesney Park, the centralized campus on 15 acres will include administrative offices, a library, a learning center, a weapons vault, a weapons simulator, and a physical fitness area. Construction is expected to be completed by Dec. 6, 2013.

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Women in Business Expo and Luncheon to feature Martha Mertz, founder of ATHENA International Martha Mayhood Mertz based firm Mayhood/ will deliver the keynote Mertz Investment, Inc.). address at the Rockford Mertz’s book traces the Chamber of Commerce’s ATHENA history and Women in Business Expo and illuminates the ATHENA Luncheon on June 20. principles, with inspiring Mertz served as President stories from Mertz and of ATHENA International other leaders.

ATHENA International, from its beginnings in formerly ATHENA Lansing, Mich., in 1982 to Foundation, is a nonMay of 1999. Now, a global Martha Mertz, ATHENA profit organization that board leads ATHENA and Mertz serves as a board member seeks to support, develop and honor and ambassador, traveling the globe to women leaders, inspire them to reach share the message that women bring their full potential, and create balance a distinctive, transforming approach in leadership worldwide. Since the to leadership — an approach that goes program’s inception in 1982, more than beyond gender to speak to all who would 6,000 awards have been presented in over 500 communities in the United States, lead in the 21st century.

“We work to achieve a balance in Canada, China, Russia, the United Arab the voices of leadership. Time tested Emirates and the United Kingdom.

Mertz was honored as one of the Top “women’s ways” of leading have become the gold standard for both genders, and 25 Women Business Owners in Michigan the building blocks for success in today’s by the National Association of Women Business Owners (NAWBO), and selected global environment,” says Mertz.

Mertz is the author of Becoming as the Michigan Women-In-Business ATHENA: Eight Principles of Enlightened Advocate by the U.S. Small Business Leadership, and the founder of ATHENA Administration. Other awards she has International. received include the Visionary Award Mertz is a speaker, author and from Office Depot, in 2004; the Vassilissa successful real estate entrepreneur (as Award in Moscow, Russia; and induction president and owner of the Michigan- in 2006 into the Enterprising Women’s

June 2013

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Women in Business The Rockford Chamber’s Women in Business Expo and Luncheon each year recognizes three local women-owned/managed businesses and leaders making a difference in Rockford.

Woman Business Leader of Tomorrow

Previous Recipients: RoseAnn Taphorn, North American Tool (2012) Heather Kelley, Argyle Marketing (2011) Veronica Blake, Hamilton Sundstrand (2010) Mary Cacioppi, Ignite, Next Rockford (2009) Joy Baldwin, Alpine Bank (2008) Amanda Hamaker, Girl Scouts-Rock River Valley Council (2007)

Woman Manager of the Year

Previous Recipients: Paula Carynski, OSF Saint Anthony Medical Center (2012) Kris Kieper, YWCA of Rockford (2011) Lori Gummow, Keep Northern Illinois Beautiful (2010) Julie Bosma, RAMP (2009) Linda Grist Cunningham, Rockford Register Star (2008) Lori Berkes-Nelson, Golden Apple Foundation (2007)

Woman Business Owner of the Year

Previous Recipients: Patti Thayer, Thayer Lighting (2012) Rebecca Epperson, PR Etc. (2011) Mary JoHare, ServPro of Rockford (2010) MaryAnn Norwood, Pathways EAP (2008) Jean Vitale, Beef-A-Roo (2007)

Hall of Fame. Mertz received her B.A.

well as the announcement of this year’s

in women’s studies and psychology

award recipients for Woman Business

from Michigan State University. She

Leader of Tomorrow, Woman Business

currently resides in Sedona, Ariz., with

Owner of the Year, and Woman Manager

her husband, Dr. Edward Ingraham.

of the Year. The Athena Powerlink

In addition to the keynote address

recipient for 2013-2014 also will be

the Women in Business Event features

announced. For more information go to

a business expo before the luncheon as

www.rockfordchamber.com.

theVoice rockfordchamber.com

June 2013

Mika Doyle, OSF Saint Anthony Medical Center, and Zina Horton, Zammuto’s DriveIn and Carry Out.

Leadership

The keynote speaker was Mike Brown, president and CEO of the YMCA of Rock River Valley.

Continued from front page offered insight to the discussion. In April, Leadership Rockford participants met with state legislators during a class trip to Springfield.

Jakob Loescher, financial adviser for Savant Capital Management, was one of three moderators for this year’s class.

“This group has been vibrant,” he said.

“You could tell these people were going to take the next step as leaders. Every time you hear new people talking about a topic, it’s something new, which is always exciting. I’m optimistic because you see 300 people at chamber events that truly care, and now these 23 people are going to be part of that group. There’s a connectivity of these people who are likeminded and share a belief that we can make Rockford a better place to be.”

Serving the Community Members of this year’s class chose several community projects as part of their service. Organizations that were helped include Rock House Kids, Discovery Center Museum, Rockford Symphony Orchestra and Rockford Habitat for Humanity.

Members of the 2013 class have vowed to stay connected with one another. In fact, the group signed a fake contract pledging to reunite for community projects and social outings.

“I already feel that void,” said Mika Doyle, social media coordinator for OSF HealthCare at Saint Anthony Medical Center. “No one actually has time for Leadership Rockford, but it’s worth making the time. I read social media sites and news and there’s so much negativity

Jakob Loescher, Savant; Kelly Vinje, Gordon Flesch; and Geoff Oman, Rockford Airport, were moderators for this year’s class. out there. It was nice to meet a group of people who are positive and out there doing something to change things, and not just complaining about things they see.”

The keynote speaker was Mike Brown, president and CEO of the YMCA of Rock River Valley. Brown shared his personal experiences that helped develop his leadership skills and how he has used those skills to lead the YMCA and its staff.

“Mike coming to Rockford has really been a good shot in the arm; he’s someone who can share a great perspective,” said Forsman. “What he’s doing is reaffirming the Y’s position as a strong agent of change in this community, and he’s brought in a team that reflects that mindset. We’re going to see the Y become even more prominent in the future thanks to his leadership.”

The Chamber will begin taking applications for next year’s Leadership Rockford class in September. The program runs from October to May. For more information, contact the Chamber at 815-987-8100.

Celebration of Leadership is presented

by PNC Bank. n

Celebration of Leadership is presented by PNC Bank.

Let your Voice be heard The Rockford Chamber of Commerce ­ elcomes and encourages submissions for The w VOICE of the Rockford Business Community.

Deadline is the 15th of the month preceding ­publication. Send news releases and other items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101.

Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

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June 2013

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Roundabout project slated for 2013 completion

By Barbara Connors In May, construction of a twolane roundabout at North Main and Auburn streets in Rockford began with the demolition of buildings on the east side of North Main Street. The $10 million road project to resolve the traffic issues plaguing the intersection is slated for completion this year, and will contain a pedestrian walkway and accommodation for large trucks.

The City of Rockford, as lead agency, conducted numerous public meetings, workshops and studies over the past five years on the road construction plan, involving hundreds of residents, business owners, the state, the city and engineering consultants. From these discussions, the conclusion was made that adding lanes was neither practical nor acceptable, and would result in the near total loss of the existing business district in all directions.

Instead, the city chose the roundabout plan as the cheaper, safer and most efficient option in managing traffic, and as a catalyst for the business development and revitalization of the area.

The Main and Auburn roundabout will accommodate large trucks and other vehicles, which could occupy both entry lanes and the entire circulatory roadway to make the turn. A special apron around the central island will

Residents who want to test a roundabout can find several in the area, including a smaller single-lane version at Swanson and Perryville roads in Winnebago County. allow a trailer to drag as a large vehicle passes through the roundabout.

Area’s Historical Significance The North Main and Auburn street intersection is historically significant, as the site of the former Camp Fuller, the training ground for four Illinois regiments during the Civil War.

The Civil War Memorial statue at the intersection stands sentry over the burial place for 527 soldiers at Rockford’s oldest cemetery, Greenwood Cemetery. No grave sites will be disturbed during construction, and the cemetery entrance on Auburn Street will be rebuilt to allow for better sight distance for drivers coming in and out.

The Civil War Memorial statue created in 1877 contains the remains of an unknown Civil War soldier in its base.

Post-construction, it will become even more visible.

For more details on the roundabout plan, visit www.rockfordil.gov (click Public Works, Projects, Main and Auburn Roundabout).

The roundabout at North Main and Auburn is slated for completion this fall.

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June 2013

Rockford Post Office Continued from front page

ZIP codes. The processing of this mail was moved to the Palatine (Ill.) facility in January this year.

During this same period, Priority and First Class parcel sorting went to the Chicago Metro Surface Hub and destinating flat bundles and parcel post sorting went to the Chicago Network Distribution Center.

Saving Millions, While Maintaining Service The Rockford P&DC now serves as a mail sorting hub. The Rockford Main Post Office and the Bulk Mail Entry Unit remains fully operational at the 5225 Harrison Ave. location. These changes

will save at least $10.5 million dollars per year. This is necessary when you consider the Postal Service is losing $25 million per day. And throughout the country, change is constant as we continue to adapt to the way people use the mail.

We understand the role we play in the Rockford business community, and our goal throughout this transition is to maintain outstanding service to our customers who depend upon us.

Management teams at all of our facilities are dedicated to providing a smooth process now and into the future.

If specific Chamber members have questions about their mail service, they are invited to contact me at steve. webb@usps.gov. The more details you can provide, the easier it will be to help you. n

The Routing of Rockford’s Mail The following summary illustrates the changes to specific mail categories in the Rockford region:

First-Class Mail (FCM) letters and flats deposited in collection boxes or picked up by letter carriers. This mail culled and consolidated in Rockford, then is dispatched to the Carol Stream plant, where it is cancelled, sorted and dispatched to the world.

Pieces returning back to the Rockford area (610/611 ZIP codes) are dispatched to the Palatine plant for sorting to the carrier route level. Palatine then dispatches it to Rockford, where it is delivered.

FCM letters and flats from the world, destinating to 610/611.

Palatine receives this mail and sorts it to carrier route level prior to dispatching to Rockford. Rockford acts as a hub to break down the volumes and dispatch them on trips that go to all post offices in the 610/611 ZIP code areas.

Priority mail and FCM parcels.

Mail originating in 610/611 ZIP code areas that also destinate to 610/611 ZIP code areas stay in Rockford to be sorted for next day

delivery. Pieces destinating outside of 610/611 go to the Chicago Metro Surface Hub (CMSH) facility, where they are sorted and dispatched to the world. Priority Mail originating outside of 610/611 is received by CMSH and sorted there to ZIP code level. CMSH then sends it to the Rockford hub facility for final dispatch to post offices.

Standard letters. 610/611 ZIP code areas drop shipment mailings containing standard letters have been redirected to Palatine.

Palatine sorts to carrier route and dispatches to the Rockford hub.

Standard flats and Parcel Post. 610/611 ZIP code areas standard flat drop shipments have been redirected to the Chicago Network Distribution Center (NDC).

The NDC sorts the mail to ZIP code level. Flat bundles already sorted to carrier route get dispatched directly to Rockford. Bundles sorted to the 3-digit or 5-digit ZIP code level are sent to Palatine for final processing prior to coming to Rockford. The NDC also sorts the Parcel Post product to individual 610/611 ZIP codes.

some PosTal DefiniTions What is Originating Mail? This is primarily First-Class Mail (letters and flats) deposited in collection boxes or picked up by letter carriers.

What is a Flat? The Postal Service uses the word “flats” to refer to large envelopes, newsletters and magazines. The words large envelopes and flats are used interchangeably. Whatever you call them, flats must have one dimension that is greater than 6-1/8 inches high OR 11-½ inches long OR ¼ inch thick and be no more than 12 inches high x 15 inches long x ¾ inch thick.

What is Destinating Mail? This primarily is mail (letters, flats and parcels) that comes from the world and its destination is in the city of Rockford and its surrounding areas.

What is FCM? This is First-Class Mail, which can be a letter or a flat.

What is carrier route level? This is when mail is sorted to a specific route (sometimes in exact order) and a letter carrier delivers it to a specific neighborhood.

What is a standard letter? Any letter that does not have First-Class postage on it. This can be standard or advertising mail.

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June 2013

MEGA success!

Go Global 2013 wrap up report

Stan R. Kottke II, general manager, Defense Systems Enterprise, talks about UTC Aerospace Systems’ international story.

The sixth-annual Go Global conference drew a record 200+ attendees from 100+ companies, and 30 exhibitors. The event featured keynote presentations, educational workshops, as well as an exhibition area that provided additional opportunities for attendees to develop global business.

“Rockford region manufacturers are entrepreneurial, proactively pursuing business growth opportunities,” said Carrie Zethmayr, chair of Go Global planning committee. “Go Global provides resources and direction, so manufacturers can focus on what they do best, with a framework for effective, efficient international trade in place. We are excited at the growing momentum in the Rockford region, as increasing numbers of companies leverage resources to expand into international markets.”

Experts from across the country led sessions on important global trade topics including the impact of globalization on manufacturing, establishing efficient export compliance processes, logistics and supply chain management, crosscultural communication and negotiations, international market research and analysis and more.

Go Global Speakers: Fabrice Bonvoisin, president, FB International LLC Anne E. Borkovic, associate, Akin Gump Strauss Hauer & Feld LLP

John G. Murphy, vice president of international affairs, U.S. Chamber of Commerce, talks about the importance of trade to American manufacturers.

Foreign Trade Reference Guide What is a Foreign-Trade Zone?

A foreign-trade zone (FTZ) is a restricted access site located in or near a U.S. Customs Service port of entry that provides FTZ users, such as importers, manufacturers and distributors, with cost-saving benefits. Moreover, foreigntrade zones attract and promote U.S. participation in international trade and commerce.

Since congressional passage of the Foreign-Trade Zones Act of 1934, more than 230 General Purpose Zones and 350 Subzones have been established in the United States. There presently are more than 3000 companies nationwide taking advantage of the benefits and flexibility offered by FTZ utilization.

Greater Rockford Airport Authority — Foreign-Trade Zone 176

UPS is one of 30 exhibitors that networked at the Go Global event.

Compliance, UTC Aerospace Systems Michael Hugos, principal, SCM Globe Stan R. Kottke II, general manager, Defense Systems Enterprise, UTC Aerospace Systems Denis Leclerc, Ph. D., professor of cross-cultural communication and negotiation, Thunderbird School of Global Management John G. Murphy, vice president of international affairs, U.S. Chamber of Commerce Kristin Smith, director of international trade compliance-aircraft systems, UTC Aerospace Systems

Go Global Sponsors:

Jerome M. Greenwell, director of export compliance, Miller & Co. P.C.

Gold Sponsors: BMO Harris Bank, Sikich, UPS, UTC Aerospace Systems, Winnebago County and Woodward

Sabrina Houlton, assistant general counsel, International Trade

Silver Sponsors: C.H. Robinson, Rockford Area Economic Development

theVoice rockfordchamber.com

Foreign-Trade Zone 176 is the Greater Rockford Airport Authority’s FTZ. Established in 1993, FTZ 176 comprises of four activated sites and subzones, located in Boone and Winnebago counties. The total value of exports from activated FTZ#176 sites increased by 10.2 percent in 2012, compared to 2011, demonstrating the increased capacity for international market diversification created by FTZ utilization.

FTZ Benefits There are many benefits available to FTZ users, including: ■■ Duty Deferral FTZ users pay U.S. Customs duties only when merchandise is shipped into a customs territory.

Inventory held in an FTZ is exempt from payment of duties until shipped.

Council and JiET-A

Go Global Supporters: WIFR-TV and McHenry County Economic Development Corporation

Coming Next! Seminars/ Workshops and Assistance Stay tuned for international trade

■■ Duty Reduction Also called “inverted tariff,” duty reduction allows any FTZ importer or manufacturer to pay the duty rate applicable to either the imported components or the finished product, whichever is lower.

■■ Duty Elimination FTZ users are not required to pay U.S. Customs duties on merchandise exported from an FTZ, or on merchandise that is damaged, scrapped or unused.

■■ Increased Flexibility FTZs offer users greater flexibility for merchandise subject to just-in-time delivery constraints, quotas or marking requirements. In addition, customs clearance of merchandise may be expedited through use of an FTZ. ■■ U.S. Quota FTZ users may store most merchandise in an FTZ even if the goods are subject to quota restrictions.

In addition, the merchandise may be shipped when a quota is opened.

FTZ Uses FTZs are most commonly used for the storage or distribution of merchandise, but goods entering a foreign-trade zone also may be: Assembled Relabeled Cleaned Repackaged Destroyed Repaired Displayed Salvaged Manipulated Sampled Manufactured Scrapped Mixed Tested Processed For more information about Foreign-Trade Zone 176, contact Carrie Zethmayr at czethmayr@rockfordil.com. seminars and workshops throughout the year. Companies can access resources introduced at the Go Global international trade conference throughout the year by contacting the IL SBDC International Trade Center at the Rockford Area Economic Development Council.

To learn more about these and other international trade resources, contact Carrie Zethmayr at 815-969-4263 or czethmayr@ rockfordil.com.

Go Global Conference 2014

Janyce Fadden and Mark Podemski, RAEDC, attend one of Go Global’s breakout sessions.

NIU students from AIESEC attend to meet and learn from businesses that engage in international trade.

Next year’s Go Global conference is set for May 7, 2014. For more information visit www.goglobalrockford.com.

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June 2013

Primary employers say sales are up Expansion plans could add 450 new jobs Primary employers, those who sell goods and services to companies outside our region and thus bring in “new” dollars to the area, said sales are up, and one-third of them plan to expand capacity, according to the Rockford Area Economic Development Council.

The RAEDC released the results of its 2012 Voice-of-the-Customer survey, a businessretention study conducted with the executives of 125 area companies last year, at a news conference held at Fabricators & Manufacturers Association, International (FMA). The local results are compared against a national benchmark, the North American Data Study (NADS).

“This VOC survey is very valuable as local business executives tell us what they need to be more successful, to grow quality jobs,” said Mark Podemski, RAEDC’s vice president for development. “When these barriers or obstacles are verbalized and identified in these VOC meetings, we see that often they are common concerns that can then be addressed. This year’s report contains many helpful suggestions for employers on how to tap into resources that address common barriers to growth.”

Podemski added, “We focus on primary employers because they are the key drivers to creating new regional wealth. That new wealth helps employers who are already here.”

“I highly recommend business leaders participate in the survey,” said Chuck Schooley, president of Drawing Technology, Inc., which manufactures in-line wire drawers, feeders and other equipment for the wire, fastener and concrete industries. “We created three jobs and were able to keep three more.”

Expansion Forecast

Greatest Achievement ■■ Many companies are still feeling the effects of the Great Recession. They said that staying in business throughout the recession was their most difficult challenge ever and thus their greatest accomplishment.

Competitive Strengths ■■ Local executives interviewed said they were greatly satisfied with the mix of businesses and services available locally, which provides increased access to suppliers and a more robust regional customer base.

■■ Leaders felt that positive leadership is moving the community in the right direction.

■■ They said that the manufacturing knowledge and skill levels are assets.

■■ The region’s low cost of living is attractive.

Opportunities for Improvement ■■ 11.2 percent of local executives interviewed said that the quality of life is a concern, compared to the national 3.3 percent NADS response.

It affects attraction and recruitment efforts, particularly the issue of crime.

■■ The availability of a skilled workforce is a high concern both locally and nationally. The increased competition for quality workers will be a trend that will only increase.

■■ Primary and secondary education system is a concern; however Alignment Rockford, the community initiative to support the public school system, is seen as a community strength.

FMA’s Role in Workforce Pipeline

FMA President Ed Youdell said that manufacturing today is more technically advanced and vastly different from the outdated image held by many outside the industry. To correct that, FMA will produce the second annual Manufacturing Day Open House program on Oct. 4, 2013. FMA expects to double attendance over last year and welcome 600 students from ■■ Of the 80 primary employers surveyed, 77 area high schools this year. Youdell asked that percent said that sales are increasing, well above manufacturers contact him about participating the North American Data Study (NADS) average in the Manufacturing Day Open House. Visit of 56 percent. www.fmanet.org.

■■ More than 34 percent of the companies surveyed said they plan to expand capacity in the next three years, up slightly from the 31 percent response of the 2011 VOC survey. The expansions represent a potential $92 million in capital investment, 271,000 square feet of new space and 453 new jobs.

Working dynamics of generational differences Valuing what each brings to the workplace

When it comes to workplace interactions, we rarely get to choose the people we work with, yet we always get to choose how we deal with and Bernie Luecke respond to those same coworkers. Organizations RVC BPI today are experiencing a new set of workplace dynamics with four generations working together.

These dynamics affect values, attitudes and behaviors at work; however, each brings unique characteristics to the workplace.

A generation is defined as a group of people who experienced the same events/similar influences and are living at the same time or are of approximately the same age. The important thing is to understand the differences, so we can respect the value that each brings to the workplace.

One example of how the different generations play out in the workplace is where their loyalty lies: ■■ Traditionalists (late 60s to 80s) are loyal to the organization.

■■ Baby Boomers (50s to 60s) are loyal to the importance and meaning of work.

■■ Generation X (30s to late 40s) are loyal to individual career goals.

■■ Generation Y (20s to 30s) are loyal to the people involved with the project.

Contrasting the Generations Regarding technology, Tradition-alists’ motto was “if it ain’t broke, don’t fix it!” Baby Boomers saw computers as necessary for progress. Generation Xs grew up with computers and are very technologically savvy. Generation Ys are technologically dependent. You don’t see many Traditionalists on their smart phone texting. In fact, the mode of communication changed with computers. Traditionalists wrote letters or notes and called on their rotary phones. Baby Boomers left voice mail and wrote emails. Gen Xs used cell phones for messages and email. Gen Ys use smart phones for texting.

All four generations want to be respected in the workplace for their experience and their expertise. Traditionalists want to be respected for their dedication. Baby Boomers for their hard work. Generation X for what you can learn from them. Generation Y for their perspective. It is important to understand these differences when leading your workforce.

Traditionalists grew up during a time of economic and political uncertainty. Baby Boomers during a time of economic prosperity. Gen X grew up in the shadow of Baby Boomers and a time of change that negatively impacted family (divorce, massive layoffs, and latch-key kids). Gen Y grew up with multitasking, multimedia and exposure to diversity, technology, violence and sexual themes.

For additional information regarding multigenerational training, please contact Bernie Luecke, 815-921-2067, or e-mail B.Luecke@RockValleyCollege.edu.

Manufacturing Update is sponsored by Rock Valley College, BPI

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June 2013 SwedishAmerican Foundation has collaborated with students from Rockford East High School and Lidköping, Sweden, to construct several of the new homes in Midtown North.

SwedishAmerican’s neighborhood revitalization efforts featured in national report Area homeownership rises to 50 percent

By Barbara Connors SwedishAmerican Health System’s neighborhood revitalization efforts were featured in “Hospitals Building Healthier Communities: Embracing the Anchor Mission,” a report published in March, 2013 by The Democracy Collaborative at the University Of Maryland.

The health system’s revitalization program began in 2000 under the SwedishAmerican Foundation, which focused on the six blocks around the hospital campus. The project soon expanded to accommodate 81 blocks in an area called Midtown North, near downtown Rockford.

Homes Built, Neighborhoods Improved In 2002, the City of Rockford, SwedishAmerican Hospital and the SwedishAmerican Foundation agreed to a joint planning process to revitalize Midtown North, a historic residential area settled by residents of Scandinavian descent. The area was filled with Victorian and early 20th century homes, and bordered by a reconstructed Charles Street. Midtown North faced a number of issues, including no new construction since 1979; a lack of amenities, especially parks; deteriorated and boarded-up houses; a low percentage of homeownership, and safety issues.

SwedishAmerican Foundation since 2000 has constructed 26 new homes,

renovated or improved more than 100 existing properties and renovated a twobuilding, 24-unit neighborhood apartment complex. It financed the building of a new playground and two neighborhood parks, provided more than 75 in 50/50 matching grants to neighborhood homeowners for home improvement projects, and established an employee homeownership assistance program for homes bought within the target area.

Home ownership levels have increased from 35 percent to more than 50 percent.

Working with Students to Build Homes The foundation also has collaborated on an initiative with students from Rockford East High School and Rockford industrial partner city, Lidköping, Sweden, to construct several new homes. One of these projects is underway at Benton and Adams streets, near the hospital campus, and will be completed this fall.

“Moving forward, our organization is committed to improving the strength, health and vitality of our neighborhood and the larger community,” said John Mecklenburg, executive vice president of SwedishAmerican Foundation. The foundation currently is evaluating other neighborhood improvement projects for the summer, including building new homes, removing dangerous properties, creating more green spaces and installing tennis or basketball courts.

theVoice rockfordchamber.com

IGNITE

Young Professionals

When life gives you lemons don’t suck on them We all have heard the well known saying; “when life gives you lemons, make lemonade.” That’s good advice.

Basically, it instructs us to make the most of the life we have — to keep moving forward. Yet often we would suck on the lemons rather than do something about a situation to make it work for us. We let the “pieces fall as they may.”

I am 100 percent positive that every one of us desires to live a life that makes sense.

It’s no secret that a lot of people in our community happen to be unemployed – due to a layoff or transitioning to a new career. Getting back on your feet can be a difficult task. That is why, during this time, it is important to add all of the ingredients necessary to make your lemonade.

As a career counselor at the Rock Valley College Dislocated Workers Program, I help those in our community return to work as soon as possible. What ingredients make up this particular lemonade?

A good measure of state funding has been designated to help those in our community return to school to become more marketable in the workforce. Add to this mix a dash of career counseling to sharpen one’s resume, cover letter and interviewing skills.

These particular ingredients may be new to some – but they bring about changes in what we do; changes to our

Maurice A. West II IGNITE

frame of mind to make the best out of any situation of life.

A Lesson in Making Lemonade This reminds me of a story in my life. I recently ran for alderman of the Third Ward in Rockford – a very competitive race with three candidates. Ultimately, I lost, and I lost badly (some pretty tart lemons, huh?).

It would have been understandable for me to hide under a rock – to throw in the towel and become bitter about the whole political process. Instead, I developed a friendship with the winner, Alderman Tom McNamara, who has helped me get more involved in the community.

Namely, I became invested in the mission of IGNITE and have developed an interest in collaborating with other young professionals. I’ve done volunteer work for the Rockford Housing Authority and become more involved in underrepresented neighborhoods, in order to empower the residents. I would call this making lemonade from some pretty tart lemons.

I am 100 percent positive that every one of us desires to live a life that makes sense. I also am positive that letting the pieces fall as they may in our lives will lead to a life that does not make sense. So let me ask you, what are you going to do with your lemons?

Maurice A. West II is a career counselor at the Rock Valley College Dislocated Workers Program and a new member of IGNITE’s leadership team.

Visit igniterockford.com.

theVoice rockfordchamber.com

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June 2013

Kent Feeds

Member Profile PROFILE Almost 50 Years in Business

Producing livestock feed for nearly 50 years

“When it comes to feeding livestock, it doesn’t matter if it’s raining, snowing or a holiday, they get hungry just like people do, says Tom Smolen, Kent Feeds plant manager.

By Paul Anthony Arco One of the best kept secrets in Rockford might be Kent Feeds, a livestock feed manufacturer located near the Chicago Rockford International Airport.

“Unless you’re involved in agriculture, you don’t even think about us,” said Tom Smolen, plant manager. “You see livestock in the pasture, so you think that’s where it all happens. But there’s more to the process than what you see on the farm.”

Kent Feeds is part of the Kent Nutrition Group feed division, whose parent company, Kent Corporation, is based in Muscatine, Iowa. Kent Nutrition Group is part of a family-owned network of food companies including Grain Processing Corporation and Kent Pet

Group in Muscatine, and Precision Foods Group in St. Louis.

The 120,000-square-foot Kent Feeds plant in Rockford, 1612 South Bend Road, was built in 1964, and produces 15,000 tons of livestock feed annually.

Locally, there are nine employees, who are trained to handle a variety of duties, including mixing ingredients and turning the raw meal into a compact pellets, which is easier for animals to consume.

“Certain jobs are critical to the operation,” said Smolen. “When it comes to feeding livestock, it doesn’t matter if it’s raining, snowing or a holiday, they get hungry just like people do. We need to have the product available when the customer wants it.”

Kent Feeds was founded in 1927 by G.A. Kent, who started manufacturing cattle feed in Indianola, a small farming community in central Iowa. His initial product was Kent Baby Beef, the first cattle feed made up of high-quality protein with no filler material, which transformed the cattle feeding industry.

Before Baby Beef, most cattle feeds were formulated with no consideration for the animals’ nutritional needs.

Over the years, Kent Feeds has added new product lines including swine, beef, dairy, poultry, and specialty feeds. In addition to Rockford, Kent Feeds operates eight plants in seven states. Rockford serves most of Illinois and southern Wisconsin and sells its products through a dealer network.

It also exports products to Vietnam, South Korea and Aruba. To ensure quality, the business is FDA regulated and Hazard Analysis Critical Control Point (HACCP) and Safe Feed/SafeFood certified.

Kent Feeds has been recognized for its excellent work within the industry. In 2003, the Rockford plant received the “Feed Mill of the Year” award given by the American Feed Industry Association to the plant that demonstrates excellence in feed manufacturing operations. Rockford finished runner up in 1987 and 2012. More than 100 feed facilities compete for the award on an annual basis.

“Those awards are for the employees who work here,” said Smolen. “They do an outstanding job and know what’s required to be a top feed mill.”

Kent Feeds has been a longtime member of the Rockford Chamber of Commerce, which Smolen finds invaluable. “The Rockford business community is shifting,” he said. “It’s gone from blue collar to white collar, which is attracting strong personnel. I need to hire people who can manufacture livestock feed. The chamber’s work helps me accomplish that goal.”

In 2014, Kent Feeds will celebrate 50 years – no small feat in today’s business climate. “To me, it says our business is committed to what it’s doing,” Smolen said.

“Our business fluctuates like any other business, depending on market conditions.

When the market is down, livestock is on a down trend. Eventually, however, it will turn around. In the meantime, we look for ways we can help our end users get through the tough times.”

KenT feeDs Tom Smolen, plant manager 1612 South Bend Road Rockford, Ill., 61109 815-874-2410 www.kentfeeds.com

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FOCUS ON HOME IMPROVEMENTS AND RECREATION

June 2013 theVoice rockfordchamber.com

theVoice rockfordchamber.com

FOCUS ON HOME IMPROVEMENTS AND RECREATION

June 2013

11

Guest Perspective INSIGHT

Breathe a little easier Indoor cleaning — first for your family’s health Now that summer is here, isn’t it nice to open your windows and breathe in fresh air? While indoor air quality may not be something we think of often, we should.

According to the Environmental Protection Agency (EPA), the air we breathe inside our homes and other buildings can pose a significant health risk. Indoor air could contain two to five times more pollutants than outdoor air. Inadequate ventilation adds to this problem.

while producing oxygen. Certain

Paul McCann Stanley Steemer

plants, such as philodendron, spider plants, peace lilies and palms are best suited for this. Check online for a complete list of plants and the pollutants they help remove.

Another large factor in your indoor air quality is your carpet and upholstery.

Carpet and other soft surfaces in your house act as a giant filter of the air.

You know those dark areas you see in carpet next to the walls that are next

Carpet and other soft surfaces in your house act as a giant filter of the air.

A good analogy is the air we breathe when we are on an airplane. If someone you are flying with coughs or sneezes, there is a good chance that you may get sick. Dust and dust mites can trigger allergies or asthma. Gravity causes very small household particles such as dust, pollen and pet dander to fall to the floor, tables and countertops.

There are steps that you can take to improve your indoor air quality.

Vacuum carpets and rugs at least weekly, clean hard surfaces just as often with a mild disinfectant. Launder sheets and pillowcases weekly in hot water. Clean pillows, cushions and throw rugs and dry them in direct sunlight. Make sure to change your furnace filter monthly, as your HVAC system works like the lungs of your house. You should have the air ducts in your house routinely cleaned by a professional also.

Clean Up the Air Having plants inside is a way to help improve air quality as well. Plants not only serve an aesthetic purpose, they also reduce certain indoor air pollutants,

to impossible to clean? That is soil filtration. The dust and contaminants in your air move along walls and are captured or filtered through your carpet fibers and are trapped there.

Just as you change the furnace filter when it gets dirty, you also must clean your carpets and upholstery to help improve air quality. The EPA and the Carpet and Rug Institute (CRI) state that all carpeting should be cleaned, first for health reasons, and secondly for appearance. The CRI recommends at least annual cleanings of your carpet.

These cleanings should be performed by a professional cleaning company that meet the CRI Seal of Approval with the equipment and solutions they use.

Take these steps, and you can ensure that everyone will breathe a little easier in your home this year.

Paul and Paula McCann purchased the local Stanley Steemer franchise in 2002. Since moving to the community, Paul, Paula and daughters Paige and Payton have been active members of the Chamber and the community.

The views expressed are those of McCann’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Founder’s Day Celebration

Chamber

Thursday, July 11 • 5:00 - 7:00 pm Join with fellow Chamber members at a special celebration.

Sponsors: Rockford University (presenting) • AT&T (hospitality)

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June 2013 theVoice rockfordchamber.com

FOCUS ON HOME IMPROVEMENTS AND RECREATION

Guest Perspective INSIGHT

Select a professional remodeling contractor

Catering Tips for Your Party • Determine number of guests, party theme, menu, location, hours of event.

• Contact caterers as soon as possible.

• Use local service providers to avoid unnecessary delivery or travel charges.

• Make sure that your caterer has all the necessary permits, licenses and insurance coverage.

• Ask for referral letters or references.

• Arrange for a taste testing.

• Ask about costs for wait staff, service ware, beverages and glassware, delivery service, taxes and gratuity and any other services.

• Make sure everything is in writing and have one contact person between the group and catering service.

• Donate leftovers to a food pantry or non-profit organization. Call first.

Outside of buying your home, remodeling it may be the single biggest investment you make. You need to know that the remodeling contractor you choose is a full-time, dedicated remodeling professional. Here are some tips on selecting a professional, reliable, remodeling contractor.

Employ a home improvement contractor with an established business in your area. Local firms can be checked through references from past customers in your community or through your local better business bureau. Local remodelers are compelled to perform quality work that satisfies their customers for their business to survive.

Ask the remodeling contractor for a current copy of their license. Check with the government Consumer Affairs Office and the Better Business Bureau to ensure there are no complaints on record for the contractor.

Ask to see a copy of the remodeling contractor’s certification of insurance for the name of his or her insurance agency to verify coverage. Most states require a contractor to carry worker’s compensation, property damage and personal liability insurance. Make sure the contractor’s insurance coverage meets all the minimum requirements.

If you solicit bids from several different home improvement contractors, be sure they are bidding on the same scope and quality of work. Discuss variations in bids and beware of any bid that is substantially lower than the others.

Choose a Course of Action Depending on your needs and the size complexity of your intended remodeling project, there are several different options for you to explore before finalizing your plans.

The General Contractor Many home improvements may not require professional design services and

can be handled Paul Knopp by an Knopp Construction experienced contractor.

Even small jobs need careful planning, as their successful completion is important to you.

The Design/Build Contractor Design/build is a concept developed to benefit the homeowner with their remodeling project by providing both quality design and construction services within the same company. Design/build contractor will be able to see your project through from start to finish, keeping design, engineering and budget in mind.

The Architect Major remodeling projects require construction drawings to define contracts and permits procurement. If your professional remodeler does not provide design services, you can use a professionally trained architect. It is best to work with an architect experienced in remodeling, as he or she will be more sensitive to the special challenges that remodeling represents.

Finding Good Contractors Take your time and be thorough in your search. Nearly half of all projects signed by a remodeling contractor are the result of client referrals. An additional 22 percent of jobs are the result of word-of-mouth. These are your best sources for leads: ■■ relatives ■■ friends ■■ neighbors ■■ business colleagues ■■ architects/ designers

■■ lenders ■■ real estate agents ■■ suppliers ■■ subcontractors ■■ local material suppliers

Paul Knopp, owner of Knopp Construction Inc., has been in the building and remodeling business for over 36 years.

theVoice rockfordchamber.com

FOCUS ON HOME IMPROVEMENTS AND RECREATION

June 2013

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Guest Perspective INSIGHT

Injury prevention for the recreational golfer One of my sports medicine professors at Mayo Clinic used to say, “You need to be in shape to play your sport, not play your sport to be in shape.”

Recreational golf remains one of the most popular sports is the United States. According to the National Golf Foundation, 25.7 million Americans played at least one round of golf in 2011. Over the next several months, thousands in the Rockford area will get back to playing on local courses in what Golf Digest has previously named the best mid-sized golf city. Although golf can provide both recreational and physical fitness opportunities, there also is risk of injury. In addition to golf injuries, nongolf related musculoskeletal pain can also prevent an enjoyable season.

As a physical medicine and rehabilitation specialist, my focus involves not only treating these injuries but more importantly preventing these injuries from occurring. A study published in the American Journal of Sports Medicine in 2007 found that nearly 16 percent of amateur golfers were at risk of suffering a golf-related injury during a one-year period. The primary risk factors for golf injuries include repetitive stress injury and poor swing biomechanics.

Stay in Overall Good Shape One of my sports medicine professors at Mayo Clinic used to say, “you need to be in shape to play your sport, not play your sport to be in shape.” Although you do not make your living playing sports, in the amateur sports and weekend warrior world you still can incorporate the latest injury prevention strategies to better assure an uninterrupted season of golf.

Overuse or repetitive stress injuries occur when you do too much, too

fast, too soon. If you have spent the winter relatively inactive, you cannot pick up your clubs and start playing at the frequency you ended last season.

There should be a transition period of gradually increasing the activity level.

Better yet, you can establish a seasonal fitness plan with the winter months focused on aerobic conditioning, flexibility, strength and core exercises.

You can also set aside time to work on optimizing swing mechanics if you have access to an indoor facility or golf simulator. Another consideration to prevent overuse type injuries during the golf season is to plan relative rest. You do not have to be inactive during this time; just choose a different activity such as biking, walking, or strength training. If you are starting to feel aches or pains, it may be worth taking it easy for a week to let your body recover as well.

The other major culprit for golfrelated injuries is poor swing mechanics.

This can generate excessive force across the spine, as well as muscles, tendons and joints of the extremities. When done repetitively this leads to tissue injury.

While there can be many variations on the golf swing, there are basic principles that can guide efficient swing mechanics.

Golf pros, physical therapists, athletic

trainers or other certified professionals can be an excellent resource to help you improve your swing and also prevent the risk of injury.

The Two Most Common Injuries Although golf injuries can affect any body area, the two most common injuries involve the back and the elbow.

Back pain is common in the general population and is the second leading cause of physician office visits behind respiratory infections. In golf, back pain can commonly be related to soft tissue strain or sprain, disc herniation, or aggravation of the facet joints that make up the posterior elements of the spine. A vast majority of low back pain will resolve on its own within weeks. The red flags to consider more urgent evaluation or treatment would include pain, weakness or numbness involving the legs, fevers, weight loss, bowel or bladder dysfunction, or severe pain that is not improving. In the absence of above symptoms, initial treatment should consist of relative rest from aggravating activity, ice, over-thecounter analgesics and gentle stretching.

Bed rest should be avoided, as this can make things worse. Once the acute pain is controlled, a core stabilization program should be considered. If back pain is

recurrent or not improving, you Ryan Enke, M.D. should seek a Rockford Orthopedic formal medical evaluation.

Elbow and forearm injuries make up the second most common area for golf injuries behind back pain. Almost all of these injuries are soft-tissue based, including tendinitis. Tendinitis affecting the inside of the elbow is referred to as “golfer’s elbow” while “tennis elbow” occurs on the outside. If you experience pain radiating to the hand with numbness or tingling, there may be irritation of the ulnar nerve at the elbow as well. Again, it is important to look at predisposing factors here including overuse or poor swing mechanics. Initial treatment should include relative rest, ice, topical or oral analgesics and gentle stretching. If not improving, a more specific eccentric strengthening and stretching program can be started with a therapist after medical evaluation.

In spite of best preventative efforts, what should you do if a golf injury or aggravation of underlying joint or back pain occurs?

First of all, do not ignore the pain.

Trying to play through the pain can lead to a more severe injury or a new injury away from the previously affected area.

Try to identify any pattern of increased activity that could have lead to overuse and consider having a professional evaluate your swing mechanics. If home treatments and relative rest are not resolving your pain, you should see a doctor who specializes in musculoskeletal care so that you can start a treatment plan that will get you back to golf safely.

Ryan Enke, M.D., specializes in physical medicine & rehabilitation at Rockford Orthopedic Associates, Ltd. The views expressed are those of Dr. Enke’s and do not necessarily represent those of the Rockford Chamber of Commerce.

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June 2013 theVoice rockfordchamber.com

foCus on Home imProVemenTs anD reCreaTion

A Good Day to Play Rockford Chamber Golf Classic

Meet Me on the Green

The business community came together to enjoy some “recreational networking” on the green at the annual Golf Classic on May 20 at Forest Hills Country Club. This first-class event included a noon shotgun start and an evening with dinner and prizes. The event was presented by SwedishAmerican Health System. Comcast Business was the gold sponsor.

The Rockford Chamber’s Golf Classic in May leads a full listing of golf play days in the Rockford area. Each day in the great outdoors is a perfect opportunity to sharpen your swing, network with colleagues and raise money for a good cause.

friDay, June 7 Rockford Park District and Winnebago County Forest Preserve District host the Summer Youth Golf Tournament Series — seven tournaments held at different courses this summer for boys and girls in Winnebago and Boone counties, 8 to 18. Visit www.rockfordgolfs.com (click My RPD) or call 815-987-8800.

monDay, June 17 United Way of Rock River Valley and Rockford United Labor present the 19th annual United Way Golf Play Day at The Mauh-Nah-Tee-See Club, Rockford. Shotgun start at 12:30 p.m. Dinner to follow. Proceeds benefit the Success By 6 initiative.

Register at www.unitedwayrrv.org or 815-968-5400.

WeDnesDay, June 19 SwedishAmerican Health System presents the 28th annual Ryan Jury Memorial Golf Outing at Aldeen Golf Club to benefit the Ryan Jury Child Development Learning Center.

Shotgun starts, 7 a.m. and 12:30 p.m. Dinner at 6 p.m., at Giovanni’s Restaurant. State’s Attorney Paul Logli emcees. Call Jan Hagenlocher, 815966-2066.

monDay, June 24 Fifth Annual Golden Apple Golf Play Day to benefit Excellence in Education for area students. Cost is $125 per player and includes lunch, 18 holes of golf, cart and dinner. Registration and lunch at 11:00 a.m.; Shotgun Start at Noon; Dinner, prizes and silent auction at 5:00 p.m. Register at goldenappleofrockford.com or call 815-226-4180 to register by June 17.

sunDay, June 30

SwedishAmerican Health System was presenting sponsor of the Rockford Chamber’s Golf Classic and arrived with a table to greet golfers.

Franchesco’s Ristorante and The Folds of Honor Foundation host the inaugural Folds of Honor Golf Classic, 18 holes, at Aldeen Golf Club.

Shotgun starts, 7:30 a.m. and 1 p.m.

Steak dinner at Franchesco’s. Guest speakers Major Ed Pulido, U.S. Army (Ret.), and Tony Biata, PGA director of Patriot Golf Day. Entertainment

by Jamie Campbell & The Redneck Romeos. Register by June 23 with John LaMay, 815-229-0800 or john@ franchescos.com.

monDay, July 15

Tovar Snow Professionals was one of the Chamber-member businesses that participated as a tee-box sponsor.

Rockford PRO/AM, 2013, takes place at Forest Hills Country Club, Rockford. Features 20 amateur foursomes paired with 20 professional golfers. Foursomes play in bestball handicapped format; pros keep straight 18-hole scores. Continuous free shuttle bus from Sears Essentials, 8 a.m. to 6 p.m. Call 815-877-5625 or visit www.therockfordproam.com.

monDay, July 22 Rockford Area Realtors hosts its Golf Outing, “Around the World on 18 Holes,” at Rockford Country Club.

Shotgun start at 1 p.m.; dinner to follow. Register at 815-395-6776 by July 12.

monDay, July 22 More than 137 business professionals attended the Chamber’s annual golf event.

The 29th Annual OSF Saint Anthony

Golf Invitational hosted at The MauhNah-Tee-See Club. Proceeds from this year’s event will support our OSF Animal Assisted Therapy program and community wide Burn Education program in conjunction with Rockford Fire Department and TV replacement for all patient rooms. Registration/ Lunch is at 11:00 AM, 12: 30 Shotgun Start, 6:00 Dinner and Awards. www.osfstanthony.org/foundation

friDay, July 26 The 5th annual Rockford Public Schools Scramble is 1:00 p.m. at Elliot. The event raises money for high school, middle and elementary school athletics and physical education. The cost is $100 for golf, driving range, lunch and dinner. Contact Emily Tropp at 815-670-7366 or emily.tropp@ rps205.com.

friDay, auGusT 2 Rockford Mass Transit District presents its 8th annual Terrell Jackson Driving the Dream Golf Classic at Timber Pointe Golf Club, 5750 Woodstock Road, Poplar Grove.

Shotgun start at 9 a.m.; scramble format. Call 815-961-2226.

TuesDay, auGusT 13 Women of Today’s Manufacturing presents its 11th annual Golf Outing at Timber Pointe Golf Club. Visit www. wotm-rockford.com/event/11thannual-golf-outing.

THursDay, auGusT 15 Rockford MELD presents its Golf Playday, “Green and Bear It,” at Prairie View Golf Club, Illinois Route 72 and German Church Road, Byron. Shotgun start at 12:30 p.m.; scramble format.

Includes a brat and burger dinner, and silent and live auction. Visit www. rockfordmeld.org/events.

monDay, auGusT 19 Rockford Health System Ambassadors “Golf for a Good Cause” Playday hosted at Rockford Country Club.

Registration/Lunch 11:00 AM, Shotgun start 12:00, Dinner and Program following golf.

friDay, sePTemBer 6 Midway Village Museum presents Midway Hits The Fairway at Aldeen Golf Club. Shotgun start at 12:30 p.m.; best ball. Register at www. midwayvillage.com or call 815397-9112.

theVoice rockfordchamber.com

FOCUS ON HOME IMPROVEMENTS AND RECREATION

June 2013

Guest Perspective INSIGHT

Guest Perspective INSIGHT

Practice routine leads to better golf scores Work on your short game

With the weather finally getting nice, now is a great time to map out a new practice routine. Most golfers go to the driving range and hit 50 balls with the driver. This practice approach is common, however this is the worst way to practice golf. A player might hit a maximum of 14 drivers in a round of golf. If you shoot around a 100 for 18 holes, why are you practicing 100 percent on driving when it only accounts for 14 percent of your score?

Seventy percent of your shots in a round of golf will be hit from inside 100 yards. If you want to improve your golf score, practice what matters — the short game. If you have an hour to practice, spend 10 minutes hitting irons 8-pitching wedge, spend 10 minutes hitting hybrids and drivers, and spend the other 40 minutes chipping, pitching, sand play and putting.

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More than a time to relax Vacations strengthen family bonds Ed Slattery The Mauh-NahTee-See Club

Practice is worthless unless you are working on something that will help you play better golf. Average players should take three one-hour lessons in the early part of the season. The first lesson should be on the short game, putting, pitching, chipping and sand play. The second lesson should be on short irons 8-pitching wedge. The third lesson should be on hybrids, fairway woods and driving.

The three lessons will give you a foundation for meaningful practice that will lead to better golf scores.

Ed Slattery is a P.G.A. golf professional at The Mauh-Nah-Tee-See Club.

My fondest childhood memories are family vacations with my parents and brothers driving for a week from place to place in a very warm car. In spite of that, we still had fun, and managed to find interesting places to explore.

I discovered the joy of travel to farreaching destinations on my own by the time I turned 20. Jumping on a plane to far away places has turned into a lifelong passion my whole family now enjoys with me.

Family vacations have evolved over the years. There have never been more choices, more variety and more options available for family vacations as there are today. From all-inclusive vacation packages and cruises, which are equipped with kids clubs and special activities, to resorts that supply a nanny for your stay, it’s never been a better time for families to travel.

Benefits of a Family Vacation The views expressed are those of Slattery’s and do not necessarily represent those of the Rockford Chamber of Commerce.

1. The family that plays together, stays together It is a time to get away from it all.

Away from work, the phone calls, the kids’ activities, the daily to-do list. This is a great opportunity to spend time as a family and get to know each other. Go for a hike, build a sandcastle, explore a museum. There is more time to talk and spend time together without the daily distractions.

2. Teach your children well Travel is an excellent learning tool for kids. They can have the opportunity to learn about things first hand, that they may have learned in school, read about or saw on TV. Any destination can offer this learning experience, whether it is a few hours drive away from your home or in Europe. Family vacations will teach children about different cultures, food, history, geography, climate, environment

and so much Veronika Markgraf more. The best Vacations by Veronika part is that it’s way more fun for them than learning it through homework!

3. Your kids won’t be kids forever Doesn’t it seem like yesterday that the teenager that just borrowed your car was in diapers and day-care? Most parents agree that time seems to fly by quickly and those babies are grown before you know it. There will come a time that your children will have lives of their own, and sad as it may seem, spending time with Mom and Dad will not be anywhere near the top of their list. Take the time for a family vacation while they still want your company.

4. Time to kick back and relax Now this part is important. One of the main reasons to take a vacation is to get some rest and recharge. It is important for everyone, so don’t over do it. Try and schedule an active day followed by a more relaxing day.

So, whether you choose to pack the kids in the car or fly to more exotic destinations, the benefits are the same.

As far as memories go, we tend to remember the good things; the time spent together as a family, the new things that were discovered, the new friends we made, the places we saw. This is what your children will remember and, the fact that you were there with them to enjoy it.

Veronika Markgraf, a travel agent since 1983, is owner of Vacations by Veronika, a fullservice travel agency in Rockford specializing in corporate and vacation travel needs around the world.

The views expressed are those of Markgraf’s and do not necessarily represent those of the Rockford Chamber of Commerce.

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June 2013

theVoice rockfordchamber.com

University of Idaho’s Baker named 12th president of NIU Baker brings a wide range of experiences Douglas D. Baker – an award-winning professor of business, proven high-level administrator and scholar of management and leadership in higher education – has been named the 12th president of Northern Illinois University.

NIU’s Board of Trustees voted to hire the 57-year-old Baker, whose appointment will be effective July 1. He currently serves as provost and executive vice president at the University of Idaho.

An expert in organizational strategy, structure and motivation, Baker said he hopes to bring NIU to the fore as a national model for a 21st century public university.

“NIU is clearly a university with strong students, an excellent staff and outstanding faculty, who are not only exceptional teachers but also top researchers,” he said. “The university’s focus on student engagement is right on target, because ‘job one’ for any university must be student success in the rapidly changing social and economic environment. I believe I can help the university build upon its vision.”

Baker added that the university has the resources to make a difference in the region and beyond, and to provide a world-class experience to students, while at the same time fostering a sense of community.

“NIU is big enough to matter,” he said, “and small enough to care.”

Baker will replace current NIU President John G. Peters, who last fall announced he would step down June 30, after 13 years at the helm. The announcement prompted a national search for his successor.

“NIU will be forever grateful to Dr. John Peters for his outstanding service and leadership,” said Cherilyn Murer, Board of Trustees chair. “In working to find his replacement, we were blessed to have a number of highly respected candidates, and we landed our top choice.

“Dr. Baker possesses a unique set of credentials, as an award-winning business professor, a skilled academic officer and a researcher who has studied university leadership and motivation,”

courses in management, she added. “The NIU Board of Trustees organizational behavior, believes that his organizational design, background and strategic planning, human expertise represent resource management a strong fit with the and research methods. needs of the university He served on the Faculty over the next decade.”

Senate, including as Faculty Senate its chair, and won President Alan MBA Faculty Teaching Rosenbaum, co-chair Excellence Awards five of the Presidential times, including Teacher Douglas D. Baker Search Advisory NIU President of the Year. He also won Committee, agreed. the Shell Oil Distinguished “The PSAC was Undergraduate Teaching Award in 1990 impressed with Douglas Baker’s wide and in 1984. range and depth of experiences,” Baker eventually rose to lead the Rosenbaum said. “At his core, he is an Office of Undergraduate Education and educator who is deeply committed to the became vice provost for academic affairs student learning experience. He is also a for the Washington State University faculty advocate who places high value on system before moving to Idaho. He has shared governance. He is well equipped also worked as a consultant to national to navigate the complex issues that face and international businesses. higher education today, and I believe he “Dr. Douglas Baker has been will build upon the university’s national successful across all facets of higher reputation for engaged learning, research education,” said Robert Boey, who and service to the region.” chaired the presidential search advisory Baker holds a Ph.D. in business from committee and has served on the NIU the University of Nebraska, and bachelor’s Board of Trustees since its inception in and master’s degrees from Colorado State 1996. “He’s a leader who works to create University. He has served in his present consensus, make decisions and move position at the University of Idaho since forward.”

2005. His accomplishments there have Baker himself describes his leadership included: style as collaborative and goal-oriented.

■■ Leading strategic-planning efforts “I believe in working with people to that set institutional goals and helped agree upon a common set of directions eliminate a long-standing fiscal deficit. and letting people do their work,” he ■■ Overseeing a collaborative academic- said. “I’m not a micro-manager, but I program prioritization process that expect goals to be attained.” created a stronger and more efficient Baker said he plans to hit the ground institution. running at NIU. By this fall, he will form ■■ Hiring more than 15 senior leaders working groups to address special topics or (including six deans in two years) to build challenges, such as identifying the needs of the region’s employers, finding ways to a strong, cohesive administrative team. leverage NIU’s competitive advantages, ■■ Creating and staffing a university building a more sustainable financial enrollment management system. model and fine-tuning action plans to ■■ Instituting a focus on student retention improve student success in retention, that resulted in a significant increase in graduation and employment rates. freshman-to-sophomore retention.

“We spend a great deal of effort on Prior to the University of Idaho, recruitment of students, who spend a Baker spent 24 years in the Washington lot of money to get a degree,” he said. “I State University system, teaching want to make sure we also are doing all we

can programmatically to make sure they find employment and are on a track to becoming lifelong learners.

“My sense is the 225,000 NIU alumni can play an even bigger role in student success by helping in recruitment, mentoring, internships and postgraduation networking. NIU alumni represent a tremendous resource, and we need their involvement throughout the pipeline.”

Another critical resource, Baker said, is the community of DeKalb. “I look forward to working closely with the local community, which plays such an important part in not only attracting students but also enriching the college experience.”

Baker was born in Hood River, Oregon, the son of two teachers. He also spent portions of his formative years in Kansas and Ohio.

Baker’s wife, Dana L. Stover, comes to NIU from the College of Business and Economics at the University of Idaho, where she serves as assistant dean for Recruitment, Retention and Assessment.

Stover joined the faculty in 1999 as an assistant professor and was later promoted to associate professor. She specializes in assurance of learning and assessment and pedagogical issues in management education, organizational design and organizational change.

The couple’s eldest daughter, Hannah, is a 2012 graduate of The Evergreen State College. She works as a 3-D artist at Laika, an animation studio in Oregon.

Their younger daughter, Robin, is a junior honors scholar at the University of Idaho, majoring in biology with minors in statistics and natural resources.

“Dana and I are thrilled to be coming to NIU,” Douglas Baker said. “It’s a big job, and a big responsibility, but I’ve always believed that higher education is the key to success in our society and world.

“NIU is a great institution, and we will work hard to help move the university to the next level,” he added. “We can’t wait to get started.”

theVoice rockfordchamber.com

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June 2013

Guest Perspective INSIGHT

Can a community profit without a healthy nonprofit sector?

Bringing optimism to the table Let me remind you of a joke often told

by President Ronald Reagan about twin boys five or six years old. Worried that the boys had developed extreme personalities — one was a total pessimist, the other a total optimist — their parents took them to a psychiatrist.

First the psychiatrist treated the pessimist. Trying to brighten his outlook, the psychiatrist took him to a room piled to the ceiling with brand-new toys. But instead of yelping with delight, the little boy burst into tears. “What’s the matter?” the psychiatrist asked, baffled. “Don’t you want to play with any of the toys?” “Yes,” the little boy bawled, “but if I did I’d only break them.”

Next the psychiatrist treated the optimist. Trying to dampen his outlook, the psychiatrist took him to a room piled to the ceiling with horse manure. But instead of wrinkling his nose in disgust, the optimist emitted just the yelp of delight the psychiatrist had been hoping to hear from his brother, the pessimist. Then he clambered to the top of the pile, dropped to his knees, and began gleefully digging out scoop after scoop with his bare hands.

“What do you think you’re doing?” the psychiatrist asked, just as baffled by the

optimist as he had been by the pessimist.

“With all this manure,” the little boy replied, beaming, “there must be a pony in here somewhere!”

What Sets Our City Apart This story reminds me of many of my extraordinary colleagues in the nonprofit sector. Not that they dig through piles of manure (although at times it may feel like it), they are extraordinarily optimistic. They see the good in all people. They embrace hope and possibility and collaboration.

They are driven by a cause or purpose, not cash. Yet, if you look at the services and value they bring to the community, there would be “no profit without these nonprofits.” This is the wisdom shared

by Robert Egger, Founder and President of L.A. Kitchen and author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient and Rewarding For All, at the NICNE Luncheon.

Think about it. … If someone asked you what makes Rockford great, what would you say? Perhaps you’d mention the presence of three excellent hospitals and a citywide network of clinics. Maybe the incredible wealth of cultural opportunities, from Coronado Theater to Rockford Art

Museum, from Midway Village to Rockford Youth Symphony Orchestra, would top your list. Would you rattle off the names of some of our numerous higher education institutions – like Rockford College?

If your interests lie out of doors, you might note the abundant parks, golf courses, natural spaces, and river walk, most open for free use by the public thanks to our fabulous Park District and County Forest Preserve District, Severson Dells and Klehm Arboretum. You might also note the great diversity of opportunities for people of faith to worship in churches, temples, synagogues and mosques. And think about the critical services important to so many families and your employees such as RAMP, Family Counseling Services, Northern Illinois Hospice and Grief Center, Rosecrance and domestic violence support services at Remedies.

Driven by a Common Purpose This short list highlights not only some of our community’s greatest assets, but also another distinction: all of these assets are nonprofits! When a community is able to recognize, support and champion the “social profit” that a healthy nonprofit sector provides, the for-profit community

also benefits.

Indeed, it is only Pam Clark the mutual Reidenbach appreciation and NICNE collaboration of all parties that will help move our community – any community! – forward.

In today’s challenging economic environment it is truer than ever that only by finding common ground and moving beyond blame can we see meaningful and measurable social change for the better.

We must celebrate the value of the nonprofit sector and the profit it brings to the community. We ask each and every one of you to encourage your employees to get engaged in the community, support the nonprofit sector, which employs 10 percent of all people in our county, and include nonprofits in discussions. Our community needs optimists at the table and experts in addressing solvable problems through collaboration.

This article contains excerpts from Pam Clark Reidenbach’s speech at the Begging for Change luncheon hosted by NICNE on May 8.

Pam Clark Reidenbach is the director of the Northern Illinois Center for Nonprofit Excellence (NICNE) housed at Rockford College. Visit www. rockford.edu/?NICNE for more information.

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June 2013

theVoice rockfordchamber.com

Rockford College Issues to Watch LEGISLATIVE UPDATE PERSPECTIVE Key Legislation Civil Law/Economic Development/Infrastructure The following is current Illinois legislation in civil law and economic development/infrastructure, and the Illinois Chamber of Commerce’s positions.

CIVIL LAW Asbestos Tort Actions (HB0153) Prohibits disclosures of asbestos trust fund claims in tort action.

Madison County leads the state in asbestos litigation. Prevents double dipping.

Sponsor: Rep. Kay (R-Edwardsville) Status: Re-referred to Rules Committee Illinois Chamber Position: Support Concealed Carry (HB0154/ HB0997) Allows the Department of State Police to issue a license to carry a loaded handgun to those that meet qualifications and specified fees. The bill allows those to carry a handgun concealed or openly, and on person or in vehicle, except in prohibited locations. Licenses must be renewed every five years.

Sponsor: Rep. Reis (R-Olney)/ Rep. Phelps (D-Harrisburg) Status: Re-referred to Rules Committee/Re-referred to Rules Committee Illinois Chamber Position: Reviewing Human Rights Protection Orders (HB2763) Provides that it is a civil rights violation for an employer to refuse to make certain reasonable accommodations in the workplace for an employee protected under an order of protection.

Sponsor: Rep. Scherer (D-Decatur) Status: Re-referred to Rules Committee Illinois Chamber Position: Opposed Concealed Carry (SB1284) Allows the Department of State Police to issue a license to carry a loaded handgun to those that meet qualifications and specified fees. The bill allows those to carry a handgun concealed or openly, and on person or in vehicle, except in prohibited locations. Licenses must be renewed every 5 years.

Sponsor: Sen. Forby (D-Benton) Status: Re-referred to Rules Committee Illinois Chamber Position: Reviewing Joint and Several Liability (SB1414) Amends and re-enacts provisions of the Civil Practice Article of the

Code of Civil Procedure concerning actions on account of bodily injury or death or physical damage to

property based on negligence or

product liability based on strict tort liability.

Insights from the People You Should Know ‘The best free ticket in Rockford’

that a large public utility may choose

The Rockford Chamber of Commerce for the past two years has identified “People You Should Know,” held a reception and produced a publication to recognize these influential individuals from the Rockford area. At this point, 41 people have received the title, “People You Should Know.”

This lead to a discussion centered around the question, “How does the community get to know these movers and shakers of Rockford?” The answer: the People You Should Know talks.

Six months ago, Rockford College and the Rockford Chamber formulated a plan to invite these honorees to share their ideas and passions in the People You Should Know talks. Each Wednesday around 12:10 p.m., one of these talented and successful leaders presents a talk on a topic of their choosing on the campus of Rockford College in the 5100 building. The talks run 21 minutes or less, and afterwards, audience members can participate in a short Q&A session.

The entire experience ends about 12:50 p.m., so people can attend the talk over the noon lunch hour and be back on time to work.

base of a water or sewer utility that

Miss the Talks? View Them Online

Sponsor: Sen. Dillard

(R-Westmont)

Status: Re-referred to

Assignments

Illinois Chamber Position:

Reviewing

ECONOMIC DEVELOPMENT/ INFRASTRUCTURE EDGE Economic Development

Board (HB1336)

Shifts EDGE agreement approval

to the Illinois Economic Development

Board, instead of the Illinois Business Investment Committee.

Sponsor: Rep. Franks

(D-Woodstock)

Status: Re-referred to Rules

Committee

Illinois Chamber Position:

Oppose

Water and Sewer Utilities

(HB1379)

Provides an alternative procedure

in establishing the ratemaking rate the large public utility is acquiring.

Sponsor: Rep. Phelps

(D-Harrisburg)/Sen. Haine (D-Alton) Status: Passed House 77-31-0/

Assigned to Energy

Illinois Chamber Position:

Support

Business Mandate Note

(HB1442)

Requires that every bill and

proposed rule the purpose or effect of which is to directly increase the

cost of doing business in the state have require a brief explanatory statement or note that includes

an estimate of certain anticipated impacts.

Sponsor: Rep. Mussman

(D-Schaumburg)

Status: Re-referred to Rules

Committee

Illinois Chamber Position:

Support

DCEO Reform Vehicle (SB0002) Designated vehicle for DCEO

Reform Bill.

Sponsor: Sen. Manar

(D-Staunton)

Status: Placed on Calendar Order

of 3rd Reading, April 24, 2013 Position: Support

There isn’t the space in this article to review all of the talks of the past, but a few are highlighted below. To view all of past talks, visit the Rockford College YouTube page: www.rockford. edu/?page=PYSKVideo.

Andreas Schell, president of Actuation Systems, United Technologies Aerospace Systems, kicked off the talk series with “The Renaissance Company: The Symbiosis of Corporations and their Communities.” Schell provided insight on United Technologies’ involvement in the Rockford community.

Being active in the Rockford community is a part of United Technology’s culture. He said it was his belief that a donation of time and talent had a greater impact on the community than a monetary donation. Furthermore, he stated his belief in the gap between what is taught in schools and what is needed in the engineering field. To help bridge that gap, UTAS engineers can leave work early to donate their time towards helping students in math and science fields.

Peter Provenzano, president and CEO of SupplyCore, spoke on “Mindful Capitalism: Social Enterprise and Community Renewal.” His presentation centered on how SupplyCore is impacting the Rockford community and how the organization is committed to the growth of human capital. He stated that to

Lauren Kepler Rockford College

realize a social cultural gain, businesses

should incorporate a social enterprise purpose into its core mission. Provenzano also

mentioned

a

cloud-based

collaborative solution using “Strategic Planning and Execution” and “MPowr” to form a central nervous system for urban renewal and behavioral change.

LoRayne

Logan,

owner

and

president of workplace staffing, gave a talk on “Career Moves: Knowing and Spotlighting Your Strengths and Abilities.” Logan discussed how to relate personal strengths to the industry a person is pursuing. She highlighted the interview process from both the interviewee’s

and

the

company’s

perspective. She said at workplace staffing she is constantly trying to fit applicants into a company by matching their strengths to the company’s needs.

Different Industries, a Common Purpose You may ask yourself, “What do the People You Should Know have in common?” All of them are successful, passionate leaders in their respective fields. They are enthusiastic, both about their work, and the Rockford community.

They have ideas about moving Rockford forward, and they have the leadership qualities to achieve those visions.

The People You Should Know Talks provide an opportunity for the community at large to hear about these ideas and passions. They give the community a chance to participate in a dialog on what is good about Rockford and a chance to learn more about the People we SHOULD know.

The People You Should Know talks continue every Wednesday through Aug. 14 at Rockford College. They are free, but registration is recommended, as space is limited to 60 participants. As one person who attended a recent talk commented, “This is the best free ticket in Rockford.”

I hope you take advantage of the unique opportunity to hear these talks.

For any questions, please call me at 815-226-4040. I look forward to seeing you at a future talk!

Lauren Kepler is a 2011 graduate of Rockford College with a bachelor of arts in business administration. Currently, she is an MBA student at Rockford College and administrative assistant in the graduate office for the graduate program.

theVoice rockfordchamber.com

FOCUS ON ADVERTISING / MARKETING SERVICES

June 2013

Guest Perspective INSIGHT

Make a “moving” impression Marketing on the go

Whether a local business owner or national marketing director, effective branding and successful marketing of your company “brand” depends on identifying the right combination of creative and effective solutions to reach your target audience. Where and how you advertise is an integral part of your brand strategy.

We live in a mobile society and everyone is always on the go. According to an Arbitron study, Americans on average spend 20 hours per week in their car, compared with the short time they devote to reading the newspaper or watching television commercials.

With Americans more mobile than ever, it is not surprising then that using your company vehicle, whether one van, trailer or an entire fleet, as a means of advertising, is one of the most cost effective and influential ways to maximize your marketing dollar. This makes your company vehicle a real asset to your marketing program and allows you to reach a wider, more captive audience wherever the vehicle travels!

Living in a visually dominated society, communicating your message visually can be a value-added strategy.

Appealing to our senses, even though we are only seeing it, dramatic graphics can sell a can of soda that has ice-cold water beads running down the side of the can. You can almost taste it! Paul Lester, a leading psychologist in visual advertising says that we as humans remember 10 percent of what we hear, 30 percent of what we read and 80 percent of what we see.

Karen Keller Professional Graphics Inc.

to “wrap” vehicles have come a long way not only to improve the look of graphics, but to increase their long-term durability as well.

These materials are engineered, tested and manufactured to work together for the best application process and longest life possible. High-resolution, larger-than-life images can be printed to the graphic vinyl, and then with the help of professionally trained installers, heat-applied to any shape or form of the vehicle. This is a dramatic change to the days when signs and graphics were hand painted directly to the sides of vehicles.

With today’s technology, vehicle graphics can last for several years or can easily be changed out periodically as your message or marketing strategy changes. This allows for much greater flexibility, with colorful and dramatic results!

According to the American Trucking Association, 91 percent of drivers notice advertising on trucks and cars, and 35 percent actually study the advertisements closely. This mobile billboard can increase awareness, and build brand recognition, generating up to 16 million visual impressions in a year according to Media Buyers Guide. In addition to brand awareness, a visually appealing vehicle graphic can relay a positive, successful image of the advertiser, and motivate the buyer to consider your goods or services, creating a positive return on your investment!

Images Formed to Any Shape

Karen Keller is a national accounts sales/ project manager at Professional Graphics Inc., www.pgiworldwide.com.

That being said, vehicle graphics as a means of advertising makes great sense.

With the new technologies that have been developed, the materials produced

The views expressed are those of Keller’s and do not necessarily represent those of the Rockford Chamber of Commerce.

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June 2013 theVoice rockfordchamber.com

FOCUS ON ADVERTISING / MARKETING SERVICES

Guest Perspective INSIGHT

Web-based storefronts: Today’s way to purchase goods A digital way to streamline the purchasing experience

If you make products people like to buy, then it’s likely you could promote even more products online. The internet experiences no geographic boundaries, opening new markets to your business.

Whether you have one thing you do well or thousands, you should have a written e-commerce business plan to streamline the transition into selling your ideas online.

The appeal of web-based storefronts is further attested by the rapid growth of PDAs and smartphones. Businesses need to service customers 24 hours a day, seven days a week. Allowing customers online access to product information affords faster service than calling or faxing. This can greatly decrease the sales cycle by expediting order processing and streamlining your customer’s operations.

If done correctly, digital storefronts are a cost-effective way to increase sales because customers are provided with a self-service experience. Money and personnel are saved by avoiding lengthy phone calls and re-entering orders. Use the homepage of your webbased storefront as a Frequently Asked Questions board to simplify the buying experience and free up your staff.

The presentation of your storefront is key. Too many businesses don’t take advantage of having their audience’s undivided attention. You have to

If done correctly, digital storefronts are a costeffective way to increase sales because customers are provided with a self-service experience. market your storefront successfully to get them to remain on your site and want to return again in the future.

Consumers like to see what they are purchasing. Offer photography from every angle so the experience is as intimate as possible. Emphasize your company’s attributes such as aftersales support or thorough installation instructions. Consider shooting a hands-on demonstration, allowing you tighter control by highlighting your product’s selling points. Use enticing details for each item you sell because this may be the only opportunity to capture the attention of your potential customer.

Marketing and managing your storefront Once your digital storefront is built, you have to help your customers use it to their advantage. Carefully

consider the keywords, descriptions, banners, etc. used on your site to ensure you yield the best search optimization possible. Visit blogs that share a common interest in your kind of product. Offer a discount if they share your information with other new customers.

Keeping your link in front of consumers is crucial. Include the web address on all collateral including invoices, promotional giveaways and leave behinds. Offer an open house or webinar to see live demonstrations of your storefront. Salespeople in the field are another great in-person tool to showcase your products.

Sending out a press release is a surefire way of grabbing the attention of potential customers.

Trade publications speak to a specific demographic and if used wisely, can capture the ideal audience. Advertise your storefront by mentioning it on your “call on hold” message. Email and mail campaigns are also cost-effective ways to keep your message relevant.

If rolling out a new storefront to employees, incorporate a message on their paystubs and hang posters in a common area. Offer employee discounts for purchasing your goods.

When employees become customers, you create a solid base of word of mouth activity.

Lindsey Oswald Meridian Printing

Utilizing social media to convey your message is a free and an easy way of marketing your site. Include an entry point on your company Facebook and/or LinkedIn page for more information, ratings and comments.

Measure the traffic on your site by using Google Analytics, a free service that offers graphs and charts about your visitors and how they spent their time while on your site. Don’t neglect site maintenance by keeping it fresh and enticing. Note the seasons and holidays by featuring appropriate products and promotions.

Give your customers a chance to rate your product. This will help gauge what to sell and how to improve what you already have. If you don’t have a way of receiving feedback, you are left to assume what’s important to your customers.

Lindsey Oswald is manager of strategic accounts at Meridian, a printing, promotional products and fulfillment services provider located in Rockford/Loves Park with additional offices in Janesville and DeKalb.

The views expressed are those of Oswald’s and do not necessarily represent those of the Rockford Chamber of Commerce.

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June 2013

Schertz named CEO for OSF HealthCare Northern Region The board of directors for OSF Healthcare System announced that David Schertz has been named the chief executive officer for the OSF HealthCare Northern Region in its newly reconfigured OSF Ministry organization. Schertz took on the role effective April 29. He has served as the president and chief executive officer of OSF Saint Anthony Medical Center since 1995.

Schertz will act as the operational leader of the region to ensure clinical and administrative services are organized to meet population/market needs and deliver improved health and performance. While his new responsibilities include oversight of OSF operations in Escanaba, Mich., he will remain based in the Rockford area and will continue to be fully committed to the community.

Winnebago County 9/11 Memorial Committee announces two summer events As part of its fundraising efforts to support the establishment of a local 9/11 memorial and to honor local emergency responders who have lost their lives in the line of duty, the Winnebago County 9/11 Emergency Responders Memorial Committee will be hosting two events this summer. For more information please go to www.win911.org.

Party On The Rock Dinner On The Dock July 11 Prairie Street Brewhouse 200 Prairie Street Downtown Rockford on the Rock River

PEAK Sports Challenge August 25 ■■ 15K Individual Run ■■ 5K Team Challenge Run The Winnebago County 9/11 Emergency Responders Memorial will pay homage to those who put themselves in harm’s way. Each day in Winnebago County, emergency responders answer countless calls for help and stand ready as the first line of defense. The memorial will honor any Winnebago County emergency responder killed in the line of duty and serve as a timeless remembrance of the events of 9/11—a symbol of local and national unity.

The attack on the World Trade Center, the Pentagon and the crash of Flight 93 in Shanksville, Pennsylvania,

culminated in the worst tragedy on American soil. Thousands of Americans were lost, including 411 emergency responders who made the supreme sacrifice. 9/11 became a day frozen in time—one that will forever provoke stirring images, year after year, as the date draws closer. As time passes, the message, “Always Remember, Never Forget” becomes increasingly important to carry forward.

We are proud to announce that Winnebago County has been awarded steel artifacts from the World Trade Center. The memorial site will become the final resting place for this steel.

Designed by Larson & Darby Group, the memorial commemorates both national and local emergency responders who have been killed in the line of duty. It also honors the civilians lost September 11, 2001 during the worst terror attack in United States history. The memorial was designed to mark the attacks on the World Trade Center in New York City; the Pentagon in Washington, DC; and the crash of United Flight 93 in Shanksville, PA. Each location will be memorialized, with the World Trade Center steel artifact as a focal point. The memorial’s local side will feature the names of fallen emergency responders from Winnebago County. Personalized pavers will surround the memorial, purchased by local donors in support of the project.

theVoice rockfordchamber.com

Many “stars” at RACVB Annual Luncheon RACVB Hall of Fame announced There were many “stars” at the RACVB annual luncheon on May 29 held at the soon-to-be new Downtown Sports Complex, 301 S. Water St. As nearly 400 people stood in the former Ingersoll building and looked at the renderings of what will be one of the largest indoor amateur sports complexes in the Midwest, it was readily apparent that this new facility will be a huge star. Both visitors and citizens will enjoy the air-conditioned complex that will boast 16 volleyball courts, 8 basketball courts and more.

The new director of the Illinois Office of Tourism, Jen Hoelzle, expressed her admiration for the Rockford area’s impressive and unique sites and attractions, and urged us to continue to exceed expectations. With her background of working for the U.S. Department of Homeland Security, the Presidential Inaugural Committee and other highlevel assignments, Hoelzle has high expectations of and hopes for us.

I gave an update on the economic impact of the visitor industry for the Rockford area. The work that our partners and we do helped add $311 million into our local economy and supported 2,620 jobs right here in Winnebago County. That’s good, solid economic impact for our hotels, restaurants, retail and other businesses.

An important highlight of our annual meetings was the opportunity to throw the spotlight on to people who help make the Rockford region “original” and show visitors what’s so very special about Rockford. These are the people whom we induct into the RACVB Hall of Fame.

We had the honor of inducting into the Hall of Fame Marianne Larson, manager of Sportscore One; Doc Slafkosky and Jerry Kortman, co-owners of JR Kortman Center for Design; and the Art in the Park Committee.

Marianne Larson, Manager of Sportscore One For more than 20 years, Larson has demonstrated exceptional, aboveand-beyond customer to everyone at Sportscore One. She is an important reason why the Rockford area is a leader in amateur sports tourism.

She personifies what differentiates Rockford from other communities; an exceptional commitment and focus on

John Groh Rockford Area Convention & Visitors Bureau

the customer. For example, she makes homemade barbecue pork, desserts and other goods and brings them to the umpires and referees at Sportscore One tournaments!

Doc Slafkosky and Jerry Kortman, Co-Owners of JR Kortman Center for Design These two visionaries opened their unique gift shop and art gallery in downtown Rockford in 1986. Through thick and thin, they have been vocal and ardent champions of Rockford for nearly 30 years, with their shop as an important downtown anchor.

When the Downtown Sports Complex opens next year, Doc and Jerry will see thousands of new visitors in downtown Rockford during 30plus weekends. Without the steadfast advocacy and active leadership of Doc and Jerry and others like them, the coalition that worked on the Downtown Sports Complex may not have campaigned for the complex to be downtown.

Art in the Park Committee This is an under-the-radar committee of community leaders who are arts patrons and experts and have volunteered their time, treasure and talent to enhance the Rockford area by making art more accessible to all.

Most people recognize that public art is an important part of a community’s identity.

The Art in the Park Committee has served our community for more than 30 years. Some of the works of art this group is responsible for include the Rockmen Guardians and Flame along the Rock River Recreational Path as well as Sight Seeing at the Nicholas Conservatory by Seward Johnson, the internationally known American sculptor.

Members of the loose-knit committee have included John and Linda Anderson, Patty Atwood, Stu Bagus, Dick Behr, John Cook, Bob Funderberg, Tom Furst, Allison Goddard, Barbara Morris and Rolf Thienemann.

Thank you all, for enriching the Rockford area with your passion and talent.

John Groh is president/CEO of the Rockford Area Convention & Visitors Bureau.

theVoice rockfordchamber.com

June 2013

The unbelievable power of preschool Lessons learned provide training for life College and Career Readiness. Seven Periods to Success. 21st Century Learning Environments. Preschool for All. College for All. They’re our Readiness Rocks – the foundation that supports Rockford Public Schools’ mission to help students reach their highest potential and become meaningful members of society. But it all starts with preschool; reaching out to students at the tender ages of 3, 4 and 5.

According to Heckman’s research, preschool is the most effective job training program available.

Studies from across the country show that enrolling young children in preschool programs results in a greater chance of success, both in and out of the classroom. A 2013 national study showed children enrolled in preschool had fewer behavior problems, higher employment rates, fewer incidents of crime, and higher rates of graduation for both high school and college. Results indicate that for every dollar spent on preschool, the community gets back an impressive return of $7 to $16!

Early childhood experts believe by allowing toddlers to learn basic skills such as communication, conflict resolution, following instructions, and sharing, students increase their odds of academic and social success significantly.

Even more impressive are the findings that if those skills are learned early in life, they’ll have them for the rest of their lives. Studies also show if the children don’t learn those basic skills early on, it becomes increasingly harder to learn as they get older. By the time they are in job training after high school and college, it’s often too late.

Lessons Learned in Preschool When Nobel Prize-winning economist James Heckman was studying the effects of job training programs on unskilled young workers, he noted this trend.

He calls these skills “soft skills,” and emphasizes they are critical in getting a job. Heckman also discovered you don’t acquire them in high school, middle school or even elementary school. You get them in preschool or, chances are, you don’t get them at all.

According to Heckman’s research, preschool is the most effective job training program available. As an economist, Heckman often looks at issues from a cost-benefit analysis. To him, the value of

preschool is obvious: If you want 20 -yearolds to be able to get and hold jobs, the best time to train them is in the first few years of their lives.

These findings hold up in the Rockford Public Schools as well. A 1990s study shows the long-term impact of preschool: ■■ 83 percent high school graduation rate for children, ages 3 to 5, enrolled in preschool/early-childhood education program ■■ 74 percent high school graduation rate for children, ages 5 to 6, enrolled in Kindergarten In our district, we are taking these lessons learned one step further by reaching out to families even before preschool. Our Prevention Initiative Program helps at-risk families, including teen moms and low-income families, learn the basics of childcare, bonding and learning. Through 90-minute home visits every other week, parent education specialists teach mothers who are expecting or have children up to 3 years old. Remarkable progress is being made that not only benefits the children, but the entire community.

Early Childhood Connections During this recent school year, 2,680 children were enrolled in RPS 205’s early childhood program. We reached that mark by adding 10 preschool classes in 2012, which allowed us to help 370 more students. While we won’t see the longterm results for years to come, we believe it is one of the wisest investments we can make both academically and financially.

Also for the first time this year, we are collaborating with Head Start in classrooms at Dennis School, combining the expertise of 205 teachers certified in early childhood with the social service connections that Head Start provides.

The evidence is clear. As a school district, the most effective, proactive approach is to connect with our children as early as possible. Investing in preschool will not only result in higher success rates during our students’ academic careers but also impact the future of our community by preparing young adults for the workplace, lowering unemployment rates, and reducing crime.

Dr. Robert Willis is interim superintendent of Rockford Public Schools.

The views expressed are those of Dr. Willis’ and do not necessarily represent those of the Rockford Chamber of Commerce.

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June 2013

theVoice rockfordchamber.com

Membership: 101 Regional, National Indicators MEMBERSHIP THE ECONOMY Frequently Asked Questions WHaT Does THe CHamBer Do for Business?

The Rockford Chamber of Commerce delivers benefit to the community by leading in the promotion of economic growth, advocating for the interests of business, and providing service and educational opportunities that help our members grow. n We are the leading advocate for business in the community/region; n We actively engage our members and the community to drive growth in our regional economy; n We are an innovative and indispensable resource and find solutions to help members grow their business; and n We are a leader in fostering regional collaboration and planning.

WHaT are THe maJor BenefiTs of memBersHiP? Networking & Education: We help members grow their business through valuable networking and educational opportunities. These events are carefully planned and produced so that chamber members can meet the right people to grow their business.

Access & Information: We provide easy access to elected officials and community leaders who provide relevant information to help members grow their business and engage in community issues. They come to our events knowing they’ll get questions and opinions from members.

Advocacy: We’re the business community’s public policy voice.

Opinions and priorities of our members are advanced to local, state and national legislators; the message will be heard by the proper elected officials and the message will be delivered effectively.

Value: We offer programs and services that add dollars to your bottom line. Discounts and other Chamber programs help you save money; referrals and sales opportunities bring customers to your door; and targeted, effective, and affordable advertising opportunities deliver results.

Population Clock

and Stephenson counties with approximately 1,200 member companies from five different states.

As of May 19, 2013: U.S.

315,882,578 Source: U.S. Census Bureau

is THe roCKforD CHamBer ParT of THe GoVernmenT? No, the Rockford Chamber of Commerce is an independent organization not affiliated with any government entity. We are solely funded by our membership.

is THe roCKforD CHamBer JusT for BiG Businesses?

No, our membership base is approximately 80 percent small to mid-sized companies. We offer many programs and have a number of initiatives that benefit our smaller members.

Can THe roCKforD CHamBer HelP WiTH my BoTTom line?

Yes, we can. We have a number of programs designed to save our members money on insurance, shipping, energy cost and more.

WHaT if i Don’T HaVe Time To aTTenD eVenTs? Even when you cannot attend an event, we are still working hard for you. You will be listed in our membership directory, which is a trusted resource used by the community. Your business listing is search engine optimized for preferred search listings. You will have access to local, state and federal information through our publications and website, and your business will be linked to the Chamber. We are regularly in touch with policy-makers to advocate on behalf of the interests of business for a vibrant and healthy business environment.

is my memBersHiP inVesTmenT Tax DeDuCTiBle?

HoW BiG is THe roCKforD CHamBer?

Yes, for most chamber members your investment is deductible as an ordinary and necessary expense. A portion of dues, however, is not deductible as an ordinary and necessary expense to the extent that we engage in state or federal lobbying. The non-deductible portion of dues is 10 percent.

The Rockford Chamber is one of the largest chambers in the state of Illinois. We represent Winnebago, Boone

For more information, contact Diane Navickis, dnavickis@ rockfordchamber.com or www. rockfordchamber.com.

World

7,086,167,031

Midwest Manufacturing Output Increased in March The Chicago Fed Midwest Manufacturing Index (CFMMI) increased 0.3 percent in March, to a seasonally adjusted level of 96.5. The Federal Reserve Board’s industrial production index for manufacturing (IPMFG), however, moved down 0.1 percent in March. Regional output rose 6.4 percent in March from a year earlier, and national output increased 2.9 percent.

Monthly Index

% Change

Dec 12

Jan 13

Feb 13

Feb 12 - 13

Chicago Mfg. Index

95.1

96.2

96.5

p

6.4

CFMMI-Auto

97.9

97.9

99.1

p

13.3

CFMMI-Steel

90.9

93.4

92.4

p

4.3

CFMMI-Machinery

95.7

98.0

98.1

p

2.5

CFMMI-Resource

91.5

91.8

92.2

p

3.4

IPMFG

96.3

97.2

97.1

p

2.9

Source: Federal Reserve Bank of Chicago Updated April 29, 2013

U.S. Indicators April, 2013 Consumer Price Index

q 0.4 percent

Unemployment Rate

7.5 percent

Payroll Employment

p 165,000

Average Hourly Earnings

p $0.04

Producer Price Index

q 0.7 percent

Employment Cost Index

p 0.3 percent (first quarter, 2013)

Productivity

p 0.7 percent (first quarter, 2013)

U.S. Import Price Index

q 0.5 percent

U.S. Export Price Index

q 0.7 percent

Source: U.S. Bureau of Labor Statistics

Unemployment Rates—Region, State, Nation Mar 13

Feb 13

Mar 12

Change/Mo. Change/Yr.

Rockford

11.8

13.3

12.1

q 1.5

q 0.3

Chicago

9.5

10.3

9.0

q 0.8

q 0.5

Illinois

9.4

10.4

9.1

q 1.0

q 0.3

United States

7.6

8.1

8.47

q 0.5

q 0.8

Source: U.S. Department of Employment Security

Do you have news to share?

Send news releases and other items of interest to the business community to: The VOICE, Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101.

Deadline is the 15th of the month preceding publication.

theVoice rockfordchamber.com

25

June 2013

New Chamber Members MEMBERS Ekstrom-Carlson, Division of D&R Auto Chuck Manufacturing, Inc. KOMET SERVICE® Partner,Cutting Tools Manufacturing and Sharpening, Spindle and Live Tool Repair, Coolant Spray System, Router and Saw Motors 5248 27th Ave., 61109 Todd Kreissler 815-394-1744 www.ekstromcarlson.com125

Healthcare Solutions Team Specializing in Healthcare Insurance for Everyone Regardless of Budget or Pre-existing Health Conditions 2008 Lakindale Dr. Machesney, Park IL 61115 Erik Abrahamsen 815-543-8608 www.healthcaresolutionsteam.com

Lunquist Manufacturing Corp.

Custom CNC Machining/Hydraulic Components 5681 11th St. 61109 Jonathan Lunquist 815-874-2437 www.lunquist.com

MFG, LLC Insurance Consultants 4453 N. Mulford Road Loves Park, IL 61111 Chris Zion 815-282-6500

MFG, LLC – Mary-Stuart Carruthers Financial Services in Insurance Planning, Estate Planning and Retirement Planning P.O. Box 15777, 61132 Mary-Stuart Carruthers 815-282-6500, ext. 220

MFG, LLC – Don Conness Financial Services, Insurance 4453 N. Mulford Road Loves Park IL 61111 Don Conness 815-282-6500, ext. 225

MFG, LLC – Chris J. Zion Chris J. Zion, LUTCF, has been a licensed insurance broker since 1988 focusing on employer benefits and planning along with individuals on their corporate and personal needs.

4453 N. Mulford Road Loves Park, IL 61111 Chris Zion, LUTCF 815-282-6500, ext. 209

MFG, LLC – Steven J. Elsberg

Home Services — Window Cleaning, Deck Refinishing, Pressure Cleaning, Holiday Lighting Installation P.O. Box 4248, 61110 Mark Matson 815-847-6690 www.hireaviking.com

Regal Cutting Tools Manufacturer of Cutting Tools for the Metal Working Industry 5330 E. Rockton Road Roscoe, IL 61073 Dennis Weiland 815-389-6170 www.regalcuttingtools.com

LM Sheet Metal & Service, Inc.

Concordia University of Wisconsin Court Street United Methodist Midwest Community Bank

15-Year Members ADT Security Services, Inc. LDR Construction Services Inc./LDR Cleaning & Restoration Lawn Care by Walter, Inc. Parker Hannifin Corporation SMACNA of Northern Illinois, Inc.

Saints Constantine and Helen Greek Orthodox Church Celebrating 95 Years in the Rockford Community 108 N. 5th St., 61107 Rachel Tsiganos 815-963-8625 www.constantineandhelen.org

Sherwin-Williams

Four-Star Catering at any Venue for all Occasions P.O. Box 8543, 61126 Cody James 815-558-7399 www.showmetcs.com

10-Year Members

TGI Friday’s United States Postal Service Wal-Mart Stores. Inc. – Loves Park

Women Business Enterprise and Employee Owned Providing Full Service Environmental Consulting, Environmental Engineering & Construction Management Services 4799 Colt Road, 61109 Joseph Platzbecker 815-873-0270 www.superiorenvironmental.com

Norwegian Squeegee

30-Year Member

20-Year Members

Specialize in a Wide Range of Advanced Diagnostic Imaging Services 6952 Rote Road, Ste. 400, 61107 John Lind, M.D. 815-636-8181

No Matter What Surface You are Coating, Ask Sherwin-Williams 4923 E. State St., 61108 John Portuese 815-226-8550 www.sherwin-williams.com

Thank you to the members who celebrate their anniversaries with the Rockford Chamber in June, 2013.

Per Mar Security

Superior Environmental Corp

Steven J. Elsberg, CLU, has been a licensed insurance broker since 1975 focusing on Employee Benefits, Business Succession, Estate Planning & Personal Planning 4453 N. Mulford Road Loves Park, IL 61111 Steve Elsberg, CLU 815-282-6500, ext. 208

June 2013 Member Anniversaries

25-Year Member

Rockford Radiology Associates

5-Year Members Macianos Pizza (Perryville Pizza, LLC) Orthopedic & Sports Therapy Institute – Byron Two Men and a Truck

Show Me Traveling Chef Service LLC

Taco John’s – South Alpine At Taco John’s, We Serve Traditional Mexican Food—with a West-Mex® Twist 3269 S. Alpine Road, 61109 Rita Jamahneh 779-386-0832 www.tacojohns.com

Transformations Plastic Surgery Board Certified Plastic Surgeon, Committed to Providing the Most Comprehensive Surgical and Minimally Invasive Cosmetic Treatments, Individually Customized to Refresh the Face, Body, and Mind 1639 N. Alpine Road, Ste. 400 Rockford, IL 61107 Landon Pryor, M.D. 815-977-4403 www.drpryor.com

26

June 2013

theVoice rockfordchamber.com

the News IN Members THEin NEWS

1. Pat Agnew

2. Andrew Kobischka

3. Dan Zeigler

4. Michele Lind

5. Daymen Kaiser

6. Katy Bristol

7. Sabon Sisko

8. Shelley Hart

9. Dr. Gail Amundson

10. Therasa Zito

11. Mike Hughes

12. Robert Daniels

13. Mark Andrews

14. Tony Blaine

15. Nathan T. Bolin

16. Sam Bowers

17. Jenna Dooley

18. Paul Green

19. Bradley L. Gummow

20. Mary Rees Freeman

21. Dr. Jaime King

22. Kristan I. McNames

23. Leslie Johns

24. Jennifer Kruchten

Board Appointments, RETIREMENTS The Salvation Army of Winnebago County added two new members to its advisory board: Pat Agnew (1), attorney, Agnew Law office, and Dennis Canada, division manager, Schnucks.

The Rockford Park District Board of Commissioners welcomed commissioners Julie Elliott to a twoyear term and Jack L. Armstrong and Ian K. Linnabary for six-year terms.

New Hires, Promotions, Retirements Dr. Gene C. Crume joined Judson University as its sixth university president.

Blackhawk Bank hired Andrew Kobischka (2) as business banking specialist.

Entré Computer Solutions hired Chris Gustafson as customer service representative in the professional services division.

EIGERlab named Ron Gustafson to fill its TechWorks Business Development position.

25. Lisa Grover

26. David Black

Wipfli LLP named Steve Thompson partner-in-charge of the firm’s health care practice.

Heather Oliva was promoted to director of provider relations at The Alliance.

Alpine Bank promoted Dan Zeigler (3) to assistant vice president & investment officer and Michele Lind (4) to investment officer.

Meridian hired Daymen Kaiser (5) as wide format digital operator, Katy Bristol (6) as wide format digital printing specialist, Sabon Sisko (7) as digital printing specialist, and Shelley Hart (8) as project manager.

Dr. Gail Amundson (9) joined The Alliance as health care transformation consultant.

Family Counseling Services hired Therasa Zito (10) as its executive director.

The Rockford Area Economic Development named local executive Don Thayer as president.

Lifescape Community Services, Inc., named Mike Hughes (11) as its new Chief Operating Officer.

27. Phil Thompson

28. Bethany Pederson

First National Bank and Trust Company appointed Robert Daniels (12) to assistant vice president agricultural relationship manager.

Field Fastener hired Mark Andrews (13) as director of global sourcing and Tony Blaine (14) as director of quality and continuous improvement.

David Schertz was named CEO for OSF HealthCare Northern Region.

Nathan T. Bolin (15) joined Stillman Bank as vice president commercial lending.

Rock Town Consulting is pleased to welcome Sam Bowers (16) as Senior Technical Analyst.

Employee/Community Recognitions, Awards Rock Valley College student Abby Becker is one of eight community college students who in summer will participate in Research Experiences for Undergraduates, a ten-week National Science Foundation-funded research training opportunity in physics and astronomy at Texas A&M University.

Jenna Dooley (17), reporter/morning show producer, WNIJ (89.5 FM), was named Newsfinder of the Year by Illinois Associated Press.

29. Bonnie Arrington

30. Nancy Salsbury

The Rockford Memorial Development Foundation gave the highest Triumvirate Recognition Society honor, which recognizes major donors, to Paul Green (18). Green was Rockford Health System board chair for three years.

Wells Fargo Advisors, LLC, designated Bradley L. Gummow, (19) managing director -investment officer, as a member of the Premier Advisors Program for the second year.

David Cyrs, certified financial planner, CYRS Wealth Advisors LLC, qualified as a member of the Chairman and Leaders for NFP Fusion Advisor Network.

Rockford Mass Transit District named its Employees of the Year including first place winners: Bernard Barnes, Operator of the Year; Eric Fishe, Paratransit Operator of the Year, and Tom Vaccarello, Mechanic of the Year.

Judson University celebrated 161 graduates in May. Alumna Carol J. Thompson received an honorary Doctorate of Letters; Dr. Robert Erickson professor emeritus status; Stephanie Belokon, elementary education, the Student Service Award; Timothy Ciochon, psychology, and Katelyn Horgan, biology, the President’s Scholar Award. Patricia Stejskal received the Ames Award from the School of Leadership and Business.

Judson University honored Mary Rees Freeman (20) with the D. Ray Wilson Award Recipient at its Annual Prayer Breakfast.

theVoice rockfordchamber.com

27

June 2013

the News IN Members THEin NEWS

31. Bruce Graham

32. James Rozinksy

33. Maria Salinas

34. Brandon Latino

manager and Lisa Grover (25), vice president, consumer/residential lending, First National Bank and Trust Co., attended a Real Estate conference in New Orleans by the American Bankers Association.

35. Chris Kelley

36. Dr. Michael Roh

Dr. Jaime King (21), Advanced Rockford Eye Care, received the National Practice of the Year award and was recognized as the top eye care practice out of 5500+ optometric practices in North America by Vision Source.

Kristan I. McNames (22), co-owner of Grace Funeral & Cremation Services, became a Certified Funeral Celebrant.

Rick Reese, Coyle-Varland Insurance Agency, Inc., received the designation of Certified Risk Manager after passing a five-course program.

Students received scholarships from First National Bank and Trust Company and First Community Credit Union as a part of the Money Smart Week Essay Contest at the Hedberg Public Library in Janesville, Wis.: Nicholas Kuzoff, first prize, middle school; Mikayla Hoey, second prize, middle school; Trevor Sigmund, first prize, high school, and Ariel Stefanczyk, second prize, high school.

Leslie Johns (23), senior laboratory technologist, Rock River Valley Blood Center, passed the Specialist in Blood Banking (SBB) exam and is certified.

Of GENERAL INTEREST

Jennifer Kruchten (24), senior vice president, commercial banking

David Black (26), physical therapist, Orthopedic Rehab Specialists, presented “Common Shoulder and Knee Pathologies� to the University of Minnesota Physical Therapy Program.

Phil Thompson (27) and Bethany Pederson (28), Spectrum Insurance Agency Inc., attended an Illinois continuing education Ethics class.

Bonnie Arrington (29) and Nancy Salsbury (30) attended the annual Frankenmuth CSR convention on workers compensation, loss control and claim litigation and certificate of insurance guidelines. Arrington also attended the International Ethics in Insurance, Business & Life Class. Bruce Graham (31), James Rozinsky (32) and Maria Salinas (33) attended a PPACA meeting on the Patient Protection and Affordable Care Act. Brandon Latino (34) attended the Building Construction and Estimation Continuing Education seminar by Restorx.

Chris Kelley (35), marketing strategist at V2 Marketing Communications, judged the National Student Advertising Competition in the American Advertising Federation District 9.

Dr. Michael Roh (36), partner and orthopedic spine surgeon, Rockford Spine Center, is included in the new Rockford Art Museum exhibit Exposed: Akerlund, Hampton, Nordlof.

28

theVoice rockfordchamber.com

June 2013

Business Briefs BUSINESS BRIEFS

Rockford Chamber members appear in bold. Thank you for your support of your fellow Chamber members.

GinestraWatson Co., redesigned the Natural Land Institute web site, www.naturalland.org, with a blog area and an interactive photo gallery linked through the social photo-sharing site Flicker.

Comfort Keepers, Rockford, was named #1 in Senior Care by Entrepreneur magazine and No. 59 among the top 500 franchises.

Riverside Community Bank received the Rockford Park District 2012 Community Service Award for contributions towards the advancement of area parks and recreation.

Lewis Lemon Elementary School students participated in the first coordinated Walking School Bus activity on April 22. Adult “drivers” walked students on a set route to school, picking up children along the way at designated “bus-stops.” The concept was part of the Winnebago County Health Department’s “We Choose Health” grant.

V2 Marketing Communications was the recipient of the first United Way Community Volunteer Award for Business.

Rosecrance Health Network opened the new Ipsen Conservatory, a 17-foot glass-andsteel structure on the rooftop of the Rosecrance Griffin Williamson adolescent treatment center, for its new horticulture program.

Rockford Symphony Orchestra received a $720,000 bequest from the estate of James V. Lathers, which mostly will become part of its endowment fund for a strong future.

Persons with a disability in Boone County can receive from RAMP independent living skills training, employment services, individual advocacy, peer support, and information and referrals.

The Rockford Park District hosts free, two-mile public art walking tours along the Rock River Recreation Path every Thursday through September at 11 a.m., from the lobby of Nicholas Conservatory & Gardens. Call 815987-8858 to reserve a tour time or visit www.rockfordparkdistrict.org.

Olson Funeral Home donated $2,450 to the Rockford Park District Board to purchase and plant 125 trees.

For the 15th consecutive year, the Chicago Rockford International Airport received the Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers Association of the United States and Canada.

V2 Marketing assisted with the national product launch of NZ3, a three-way adjustable hair dryer nozzle new to the marketplace and developed by Adrian Vasquez, a professional hair stylist and owner of Totally You Hair Salon in Rockford.

KMK Media developed the brand identity and marketing tools for the Winnebago County “Knock Out Crime” campaign, a cooperative crime prevention initiative. Visit www. knockoutcrime.com.

Wipfli LLP announced that the Health Information Trust Alliance, a leading authority on the protection of health information, designated the firm as a Common Security Framework Assessor.

The Boone and Winnebago Counties Workforce Investment Board, the organization that oversees federal job training funds and other workforce development programs in Rockford and Belvidere, is expanding to include Stephenson County.

The new board will be known as the Northern Illinois Workforce Alliance.

First National Bank and Trust Company reported that net income was up 20 percent over 2011, exceeding historical levels.

Keep America Beautiful and Goodwill Industries of Northern Illinois, in conjunction with the College and University Recycling Coalition, launched Give and Go: Move Out 2013, a nationally piloted program where Northern Illinois University students packing up for summer break donated unwanted household items at special donation bins at residence halls.

Rockford-based technology firm Ticomix, Inc., acquired Rockford Data Management, a Rockford-based IT firm providing networking, software development, data backup and network hosting services.

PR Etc., was hired by Southern Imperial to enhance its customer service, by the Illinois Small Business Development Center of Rock Valley College to develop a plan to enhance its relationship with Rockford aerospace

companies, and by Larson & Darby Group to assist with public relations and marketing and its 50th anniversary celebration event.

Rockford Area Habitat for Humanity kicked off its 25th building season by framing four new homes in May. Wall panels were built at the Dixon Correctional Center through the Lutheran Social Services of Illinois Rebuilding Lives program.

OSF Health System, Hamilton Sundstrand, United Methodist Churches, Rockford Area Lutheran Ministries, Evangelical Covenant Churches and First Evangelical Free Church all have volunteer groups.

Rockford MELD, Northwest Community Center, Northern Illinois Food Bank, Remedies Renewing Lives, Family Counseling Services and Rockford Reachout Jail Ministry, all nonprofits dedicated to helping Rockford-area youth, received $62,500 in grants from the Mill Foundation.

Anderson Japanese Gardens partnered for the 14th year with The Salvation Army to present a summer garden ministry at the pavilion with guest speakers and musicians on Tuesday mornings through Sept. 24 at 7 a.m.

Satori Pathway, dementia specialists, presented to the Freeport Health Network and OSF Saint Anthony Medical Center social services departments.

Savant Capital Management launched its new service, eSavant Advisor, which offers each client a dedicated team to assist with needs and help in crafting a vision for an ideal financial future. Visit www.esavantadvisor.com.

RAMP’s Employment Services Program received $22,000 from the Community Foundation of Northern Illinois’ Barber-Colman Management Fund to help people with disabilities gain job skills, re-entry into the workforce, and independence.

housing site at 502 Seminary St., in Rockford.

Mid-City Office Products, 2124 Harlem Road, celebrated its 90th anniversary with an event for staff and customers in May at Giovanni’s Restaurant.

The SwedishAmerican Foundation received the 2013 Chester W. Anderson Civic Hero Award presented by ZION Development Corporation for serving the Mid Town District with programs for residents and children, including work with new CICS-Patriots’ charter school, which opened this year for Kindergarten to 4th graders.

SwedishAmerican Hospital received its second consecutive “A” Hospital Safety Score by The Leapfrog Group.

Financial services firm Edward Jones debuted for the first time on FORTUNE magazine’s FORTUNE 500 list at No. 491 this year, with more than $5 billion in revenue for 2012.

Goodwill Industries of Northern Illinois’ “Let’s Go to Work!” program kicked off in McHenry, Ill., at the 2006 N. Richmond Road store, with employment, job coaching, training and case management for participants from McHenry East and Johnsburg High Schools as they complete their school transition program.

Rockford Park District’s free Summer 2013 Golf Tournaments Guide is available at its customer service locations, golf courses, facilities and www. rockfordgolfs.com (click on Tournaments/Events). Online registration is available at www. rockfordparkdistrict.org for most tournaments.

Camp Winnebago, a part of YMCA of Rock River Valley, was named the nation’s #1 Most Impactful Medium Sized Day Camp through a SEER Analytics survey study.

Rosecrance Health Network was recognized as one of the “Healthiest Companies in America,” a national award given

by Interactive Health Solutions for high employee participation in its wellness program.

Burpee Museum of Natural History and Discovery Center Museum opened Treasure!

The Journey Has Just Begun, a traveling exhibition on the science, technology, history and thrill of treasure hunting, through Sept. 2.

Partners Bridge Rockford Alliance and Gorman and Company announce the completion of phase one of Jane’s Nobel Village – Jane Addams Park Apartments; a 38-unit disabled supportive

Goodwill Industries of Northern Illinois’ area Volunteer Income Tax Assistance sites helped return more than $2.1 million dollars in refunds to community members this past tax season.

theVoice rockfordchamber.com

29

June 2013

Community Events COMMUNITY

Saturday, June 1

Womanspace presents its 37th annual Glitzy Garage Sale, 3333 Maria Linden Dr., Rockford. Saturday, June 1, 8 a.m. to 5 p.m.; Sunday, June 2, 9 a.m. to 11 a.m. Visit womanspace-rockford.org or call 815-877-0118.

Sunday, June 2

Klehm Arboretum & Botanic Garden presents Hiking for Hounds, 10 a.m. to 2 p.m., 2715 S. Main St., Rockford. Visit klehm.org or call 815-965-8146.

Monday, June 3

Keep Northern Illinois Beautiful hosts a Crayon Recycling Drive, June 1 to 15. Drop off from 8 a.m. to 4 p.m., weekdays at 5417 N. Second St., Loves Park. Call 815-637-1343 or visit www. knib.org.

Tuesday, June 4

Rockford Park District hosts Guided Trail Tours for adults at Lockwood Park, 5201 Safford Road, on the show wagon (June 4, 11, 18, 25). Advance reservations required at 815-987-8809.

Visit www.rockfordparkdistrict.org/ lockwood.

Byron Forest Preserve District hosts a Walleye Trip to Lake Erie, June 4 to 6, departing from Jarrett Center at 9 a.m.

Call 815-234-8535.

Thursday, June 6

University of Illinois Extension presents an Emerald Ash Borer (EAB) Homeowner Workshop, 6 to 7:30 p.m., at Highland Community College, 2998 W. Pearl City Road, building H, room 210, Freeport. Register at web. extension.illinois.edu/jsw or call 815986-4357.

Friday, June 7

Klehm Arboretum & Botanic Garden presents the 20th annual Garden Fair, 2715 S. Main St., Rockford. June 7, noon to 8 p.m.; June 8, 9 a.m. to 5 p.m.; June 9, 9 a.m. to 3 p.m. Visit klehm.org or call 815-965-8146.

Belvidere Township Building, 8200 Fairgrounds Road, 9 a.m. to noon. Visit www.knib.org or call 815-637-1343.

Members Caught on Digital ON DIGITAL Ceremonial ribbon donated by SERVPRO of Rockford.

Rockford Public Library presents Fresh and Local – How to Use It, 2 to 4 p.m., at the east branch Friends of RPL Community Room, 6685 E. State St. Registration required at 815-9657606.

Wednesday, June 12

Rock Valley College Starlight Theatre presents its 47th season with Xanadu (June 12 to 15), The 25th Annual Putnam County Spelling Bee (June 19 to 22) and Les Misérables (June 26 to 29). Shows are at 8 p.m., with 2 p.m. matinees on Saturdays. Call 815-9212160 or visit rvcstarlight.com.

Andy’s Professional Landscaping & Garden Center held a ribbon cutting and open house on May 3 at 4035 S. Perryville Road, Cherry Valley.

Rockford Public Library presents Understanding How the Affordable Care Act Can Benefit You, 1 to 2 p.m., at the east branch Friends Community Meeting Room, 6685 E. State St. Presented by Mary Hallock, BlueCross BlueShield of Illinois, for ages 55 and up. Call 815-965-7606.

Thursday, June 13

IL Small Business Development presents Profit Mastery, 8:30 a.m. to 12:30 p.m., at the EIGERlab, 605 Fulton Ave. Register at ilsbdc.ecenterdirect. com or call Cari Fuller at 815-921-2081.

Christina Valiquette, Valiquette Resource Group, presents Create Your Best Life-What Are You Waiting For? an all-ladies event, 6:30 to 8:30 p.m., June 13 and 20 at the YWCA of Rockford (in front of Rockford College), 4990 E. State St., Rockford. Contact 603-864-9244 or cvresources@aol.com.

Huntington Learning Center held a ribbon cutting on May 15 at 5301 E. State St., Ste. 104, Rockford.

Saturday, June 15

The Illinois Jets presents its fourthannual Youth Track and Field Invitational-Community Health and Wellness Event at Hononegah Community High School, 307 Salem St., Rockton. Gates open at 7 a.m.; Rockford Park District and Winnebago event starts at 8 a.m. All participating athletes, ages 5 to 18, must register by County Forest Preserve District host midnight, June 12 at www.coacho.com. the Summer Youth Golf Tournament USATF-sanctioned Youth Track and Series — seven tournaments held at different courses this summer. Register Field event. Contact Monique Jones, boys and girls 8 to 18, in Winnebago 815-977-0171 or Illinoisjets@rocketmail. and Boone counties, at www.rockford com, or visit www.illinoisjetstc.com. golfs.com (click My RPD) or call 815Wednesday, June 19 987-8800.

EIGERlab presents the 2013 Stateline Saturday, June 8 FastPitch Competition at Northern Healing Pathways Cancer Resource Illinois University-Rockford, 8500 E. Center presents the Bow Tie State St. Presenters at 3:30 p.m.; Final March/5K Run for Men’s Cancer presentations at 5:30 p.m., open to the Awareness at Home Depot on Perryville general public. Visit eigerlab.org/events.

Road. Includes a 1.5-mile March, html.or contact Sherry Pritz at 815-316and a 5K run along the Perryville bike 6357 or SPritz@eigerlab.org. path and a Health & Wellness Fair.

Thursday, June 20 Registration for 5K run at 6:45 a.m.; Bow Tie March at 8 a.m. Visit www.

IL Small Business Development healingpathwayscrc.org. presents a seminar: Affordable Care Keep Northern Illinois Beautiful hosts Act for 2014 and Beyond with Arthur its sixth-annual Medication Collection Cardenas, 7 to 8 p.m., at the EIGERlab, 605 Fulton Ave. Free for small business at three locations: Machesney Park owners. Seats limited. Register at Mall, 8750 N. Second St., 9 a.m. to 2 ilsbdc.ecenterdirect.com or call Cari p.m.; South Beloit Fire Department, Fuller, 815-921-2081.

429 Gardner St., 9 a.m. to noon, and

Taco John’s held a ribbon cutting on May 22 at its location at 3269 S. Alpine Road, Rockford.

Wednesday, June 26 Illinois PTAC at Rock Valley College presents IDOT - Open House and Electronic Bidding Information, 9:30 a.m. to 12:30 p.m., at EIGERlab, 605 Fulton Ave, Rockford. Free. Register at ilsbdc.ecenterdirect.com or contact Ann Johns, 815-921-2091 or ptac@ rockvalleycollege.edu.

Northern Illinois Center for Nonprofit Excellence at Rockford College presents Leadership Café: “Who are your partners and how can working together strengthen your mission?” noon to 1 p.m., in the Burpee Center, 5050 E. State St. RSVP five days prior at 815-394-4384 or kream@rockford.edu.

Friday, June 28

Rockford Public Library presents Conversational Spanish, 4:30 to 6 p.m., at the east branch Friends

Community Meeting Room, 6685 E. State St. Registration not required.

Call 815-965-7606.

Sunday, June 30

Midway Village Museum, 6799 Guilford Road, Rockford, hosts a Collectors’ Faire. Visit www.midwayvillage.com or call 815-397-9112.

Wesley Willows presents Les Misérables at its 41st annual Benefit for the Good Samaritan Fund, 1 p.m., at Rock Valley College Starlight Theatre, 3301 N. Mulford Road, Rockford. For tickets, call 815-316-1570 or email jbailey@wesleywillows.org.

Franchesco’s Ristorante and The Folds of Honor Foundation hosts the inaugural Folds of Honor Golf Classic, 18 holes, at Aldeen Golf Club. Register

by June 23 with John LaMay, 815-2290800 or john@franchescos.com.

30

June 2013

Membership Renewals

EVENTS

Upcoming Chamber Events

Thank you to members who renewed with the Rockford Chamber in April, 2013.

13 WREX Al Grace Appliance Alpha Controls & Services Alpine Bank Al’s Carpet Flooring & Design Center Al’s Tree Planting Ameriprise Financial Androck Hardware Corporation Aunt Mary’s Restaurant Ballard Companies, Inc. Becker Realtors Beefaroo, Inc. Best Western Clock Tower Resort & Conference Center, Home of CoCo Key Water Resort

Northern Illinois Chapter, National Electrical Contractors Association Northern Illinois Minority Companies Association Northern Illinois Optical Company Northwest Quarterly Magazine OSF Saint Anthony Medical Center P. A. Peterson Center for Health Pathways EAP PR Etc., Inc. Prairie State Legal Services Inc. Print Jet Quimby & Co., P.C. Ray King REALTOR Red Roof Inn

Blackhawk Propane Company, Inc.

Residence Inn by Marriott/Rockford

Brian Thomas Photography, Inc.

River Valley Kitchens & Baths, Inc.

Cain & Company

Rock River Valley Pantry

Caraotta Chiropractic Orthopedics P.C.

Rock Valley Compounding Pharmacy

Cellusuede Products, Inc.

Rockford Area Realtors

Coyle-Varland Insurance Agency Inc.

Rockford Park District

DeMuth Steel Products, Inc

Rockford Public Library

Eclipse, Inc. Electrical Workers Union/ Local 364 IBEW Fleet Lift Truck Service Foltz Transmission Freed Plumbing, Inc. G & O Landscaping Inc. GCO Flooring Outlet Gypsum Supply Company Hampton Properties (Leasing Office) Heartland Community Church Heritage Credit Union Highcrest Centre Hinshaw & Culbertson LLP Hyzer, Hyzer & Jacobs Ipsen, Inc. JMK Nippon Restaurant Kaney Aerospace L/J Fabricators, Inc. Lynde Consulting Magnuson Industries, Inc. Manpower Mendelssohn Performing Arts Center Meridian Meridian/Courier Meridian Metronor MFG, LLC - Mary-Stuart Carruthers

Rockford Process Control, Inc. Rockford Tech-Systems, Inc. Rosecrance Health Network Schnucks/Hilander Foods, Inc. South Alpine Schnucks/Hilander Foods, Inc. 11th Street Schnucks/Hilander Foods, Inc. Barnes Boulevard Schnucks/Hilander Foods, Inc. Mulford Road Schnucks/Hilander Foods, Inc. Rural Street Schnucks/Logli Supermarket Charles Street Schnucks/Logli Supermarket East State Street Schnucks/Logli Supermarket Rockton Avenue Sems and Specials Inc. Service Machine Company, Inc. Spring Ridge Senior Housing

June 2013 Tuesday, June 4 Business Women’s Council, 11:30 a.m. to 1 p.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Vicki Toepfer, Above and Beyond Associates, presents “Loyal Customers - Develop and Keep Them.” Sponsored by Siena on Brendenwood.

Wednesday, June 5 PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Rebecca Epperson, PR Etc., will present “The Top 10 Marketing Activities You Can Implement that Will Make A Difference.”

Ribbon Cutting, Embry Riddle Aeronautical University, 4 to 5 p.m., 7479 Walton St., Ste. 4, Rockford.

Ribbon Cutting, Rockford Supportive Living, 9:30 to 10:30 a.m., 2114 Kishwaukee St., Rockford. Opening of its new secured unit on the second floor for Alzheimer’s/dementia care.

Thursday, June 6 Business After Hours, Rockford Aviators Professional Baseball, 5:30 p.m., 4503 Interstate Blvd., Loves Park.

Tuesday, June 11 Lead 360 June Breakfast, 7:30 to 9:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Sponsored

by Rockford Park District (presenting) and OSF Saint Anthony Medical Center (keynote).

Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford.

Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

T. R. Excavating Inc.

Wednesday, June 12 7:30 - 9:00 am Rock Valley College, Woodward Technology Center 3301 N. Mulford Rd., Rockford

The Olive Garden Italian Restaurant

Breakfast Buzz

US Bank

Speaker is Chuck Sweeny, Rockford Register Star.

Stateline Business Journal SupplyCore, Inc.

Valley Expo and Displays Van Sickle & McLaughlin, CPAs Vanguard Cleaning Systems

Midwest Scale Company, Inc.

Widmer Interiors

Modernspace Studio/TechlineRockford

William N. Georgis, MD, SC WilliamsMcCarthy LLP

Mosaic

Winnebago-Boone Farm Bureau

Mylan Institutional Inc.

Woodward

National Business & Industrial Centre, Inc.

WROK/WZOK/WXXQ/WKGL Cumulus Broadcasting Inc.

theVoice rockfordchamber.com

Sponsor: McGladrey

Wednesday, June 12 Advantage Power Network Club, 11:45 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@ whiteheadcommercial.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact

Tiffany Staman, Carpenter’s Place, 815-964-4105, ext. 221, or tiffanys@carpentersplace.org.

PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Bob Guirl, UTC Aerospace Systems, presents “Realigning Products to Meet Market Demands.”

Thursday, June 13 Ambassador Lunch Meeting, 11:45 a.m. to 1 p.m., Rockford 911 Center, 204 S. 1st St., Rockford.

Ribbon Cutting, CH Robinson Worldwide Inc., 5 to 7 p.m., 1252 Bell Valley Road, Ste. 103, Rockford.

Friday, June 14 Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St., Rockford. For information on how to join, contact Heidi Garner at 815-316-4312.

Wednesday, June 19 PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Sam Schmitz, Goodwill Industries of Northern Illinois, and Shirley, Nicole, Beth, and Keith will present “The Dignity of Work.”

Ribbon Cutting, Superior Environmental Corp, 9 to 10 a.m., 4799 Colt Road, Rockford.

Thursday, June 20 10:00 am - 1:00 pm Cliffbreakers Riverside Resort 700 W. Riverside Blvd, Rockford

Women in Business Expo and Luncheon Martha Mertz, founder of ATHENA International, will share her eight principles on “Becoming Athena.” Announcement of the 2013 award winners: Woman Business Leader of Tomorrow, Woman Manager of the Year, Woman Business Owner of the Year and the Athena Powerlink Award.

Sponsors: The Women’s Center at Rockford Health System (presenting); OSF Saint Anthony Medical Center (gold); Humana (Women-in-Business Awards); PNC Bank (ATHENAPowerLink)

Tuesday, June 25 Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford.

Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, June 26 Advantage Power Network Club, 11:45 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Contact Teri Watts,

theVoice rockfordchamber.com

31

June 2013

EVENTS

Upcoming Chamber Events Whitehead Inc., Realtors®, tlwatts@ whiteheadcommercial.com.

Wednesday, June 26 Advantage Club – Originals, 11:45 a.m., various locations. Contact Tiffany Staman, Carpenter’s Place, 815-964-4105, ext. 221, or tiffanys@carpentersplace.org.

PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Jeffrey Layng, JPMorgan Chase Bank, will present.

July 2013 Tuesday, July 9 Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford.

Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, July 10 Advantage Power Network Club, 11:45 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@ whiteheadcommercial.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact Tiffany Staman, Carpenter’s Place, 815-964-4105, ext. 221, or tiffanys@carpentersplace.org.

PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Brent Brodeski, Savant Capital Management, will present.

Thursday, July 11 5:00 - 7:00 pm

Chamber Founder’s Day Celebration Join with fellow Chamber members at a special celebration.

Sponsor: Rockford University (presenting); AT&T (hospitality)

Wednesday, July 17 PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Bobbie Holzwarth, Holmstrom & Kennedy, P.C., will present.

Tuesday, July 23 Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford.

Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, July 24 Advantage Power Network Club, 11:45 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial. com.

Advantage Club – Originals, 11:45 a.m., various locations.

Contact Tiffany Staman, Carpenter’s Place, 815-9644105, ext. 221, or tiffanys@ carpentersplace.org.

PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Saul Arteaga, Southern Wisconsin Interpreting and Translation Services (SWITS), will present.

Wednesday, July 31 PYSK Talks, noon to 1 p.m., Rockford College, 5050 E. State St., Rockford (5100 building along State Street). Mark Hunter, Winnebago County Health Department, will present.

Let your

Voice be heard!

We welcome submissions for The VOICE— deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101

ADVERTISERS Advertisers Index

Alpine Bank . . . . . . . . . . . . . . . . . . 3 Anderson Gardens . . . . . . . . . . . 15 A-Sign Designs . . . . . . . . . . . . . . 19 Brian Thomas Photography . . . . 23 Broadmoor Agency . . . . . . . . . . . . 8 Community Kitchen, Inc. . . . . . . 12 Comcast Business . . . . . . . . . . . 32 First National Bank and Trust Company . . . . . . . . . . 5 KMK Media Group . . . . . . . . . . . 20 Knopp Construction . . . . . . . . . . 11 McGladrey . . . . . . . . . . . . . . . . . . . 5 Midway Village Museum . . . . 15, 27 PR Etc. . . . . . . . . . . . . . . . . . . . . 19 Propel Marketing. . . . . . . . . . . . . 21

Rockford Chamber of Commerce . . . . . . .16, 17, 25, 27

Rockford Mass Transit District . . 13

Rockford Memorial Hospital . . . . . 9 Rockford Park District/Magic Waters . . . . . . . . 12

Rock Valley College . . . . . . . . . . . 7 Skyward Promotions. . . . . . . . . . 20 Stanley Steemer . . . . . . . . . . . . . 12

Stillman Bank . . . . . . . . . . . . . . . . 2 Superior Environmental . . . . . . . 11

Thayer Lighting . . . . . . . . . . . . . . . 3 TLC Construction . . . . . . . . . . . . 11 V2 Marketing Communications . . . . . . . . . . . . 19

Van Galder Bus Co . . . . . . . . . . . . 2

Chamber Staff / Call 815-987-8100 ............................................. Direct Line Einar K. Forsman, President & CEO ......................................... 815-316-4304 Heidi M. Garner, Executive Assistant to the President ................... 815-316-4312 Doug Hessong, Director of Publications & Technology .................. 815-316-4338 Lynette Jacques, Advertising and Sponsorship Executive .............. 815-316-4317 Vee Jevremovic, Manager of Education Programs and Events ......... 815-316-4337 Cyndie Landis, Financial Assistant ........................................... 815-316-4300 Joy Moriarty, V.P. Finance ...................................................... 815-316-4316 Stacy Mullins, Director of Events ............................................. 815-316-4302 Diane Navickis, Membership Development Manager .................... 815-316-4315 Joan Sundvall, Membership Contact Coordinator ........................ 815-316-4320

Chamber Board of Directors & Officers exeCuTiVe CommiTTee Chairman of the Board Richard Walsh SwedishAmerican Health System

DireCTors Romero Bennett Blue Sky Insurance Agency, Inc. Andrew Benson Benson Stone Company, Inc.

Vice Chair Patti Thayer Thayer Lighting, Inc.

Ryan Brauns Rockford Consulting & Brokerage

Vice Chair Richard Zumwalt OSF Saint Anthony Medical Center

Paul Callighan ComEd, An Exelon Company

Treasurer Larry Bridgeland Mid-City Office Products Immediate Past Chairman Mike Broski Entré Computer Solutions

Joe Castrogiovanni Giovanni’s, Inc. Dr. Rena Cotsones Northern Illinois University Darlene Furst Furst Staffing Jeff Hultman Riverside Community Bank

Penelope Lechtenberg Hinshaw & Culbertson LLP Michael Mastroianni Rock Valley College Paul McCann Stanley Steemer Pat Morrow Alpine Bank Amy Ott Chicago Rockford International Airport Mark Peterson CBL Associates Cherry Vale Michele Petrie BMO Harris Bank Timothy Rollins WilliamsMcCarthy Daniel Saavedra Saavedra Gehlhausen Architects Henry Seybold Rockford Health System

Pat Shaw McGladrey LLP Somchan Thatsanaphon K-I Machine Tool & Production Inc. Tim White UTC Aerospace Systems Jennifer Wood Sikich LLP

ex-offiCio DireCTors Don Thayer Rockford Area Economic Development Council Einar K. Forsman President & CEO, Rockford Chamber of Commerce John Groh Rockford Area Convention & Visitors Bureau

Get to Know Your Ambassadors Name: Eddie Valdes Company: Merrill Lynch Position: Financial Advisor

July 2013 special sections

How long have you been an Ambassador?

I have been an Ambassador going on two months.

Professional services

What do you like most about being an Ambassador? I like being involved with the

for information on

economic growth of the Rockford community, and I get inspired by those individuals who are working hard every day to make Rockford a better place.

Being a part of the Ambassador Club and attending ribbon cuttings events allows me to see firsthand how innovative and dynamic our city truly is.

advertising, call 815 987-8100