June Voice 2022

the June 2022 | Volume 35 | No. 6

HEALTHY COMMUNITY

REINVENTING A STANDARD

PAGE 4

PAGE 5

of the rockford business community

Out of the office FORE a good cause

Chamber Golf Classic, Presented by MercyCare Health Plans, a success The Rockford Chamber Golf Classic, presented by MercyCare Health Plans was successfully held at Forest Hills Country Club on Monday, May 23 with 140 golfers enjoying the day.

While the weather lost its spark during the last few holes, golfers certainly didn’t.

During a hard-won spring, the ability to attend the Golf Classic to spend time networking in-person with fellow business leaders under a sunny sky was a welcome break from day-to-day operations.

Winning the tournament with a score of 53 was Tom Graceffa, Peter Junor, Jeffrey Beto and Steve Hoeppner. In second place with a score of 57 was Jessie Fletcher, Darrel Snorek, Toby Rudsinski and Matt Anderson. Rounding out third place with a score of 59 was Sam Castree, Jaron Bertelsen, Alex Campbell, and Jason Heyward. But with good friends, fun tee-box sponsors, and beautiful weather, who really didn’t win?

Special Thanks to Our Event Sponsors: Presenting

sponsor:

MercyCare

Health Plans; Gift sponsor: UW Health; Mulligan sponsor: OSF HealthCare; Sand Trap sponsors: Bakertilly US LLP, Stratus Networks; Greens sponsors: Rockford Community Bank, Chastain & Associates, LLC, and Milwaukee Mitchell International Airport; Beverage sponsor: Rockford University; Dessert sponsor: Nothing Bundt Cakes; Water Sponsor: Edward Jones Financial Advisor, Lea Evers, CFP; Photography sponsor: Mindy Joy Photography.

Tee-box sponsors: Northwest Bank, Alden Park Strathmoor, Associated Bank, Lou Malnati’s Pizzeria, UScellular Business, LaLoggia Investment Group, Upper Iowa University – Rockford Center, M2 Landscaping LLC, MembersAlliance Credit Union, and Hughes Resources. v See the back page for photos from the event!

PUTTING BUSINESS LEADERS IN THE DRIVER’S SEAT:

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Join the Chamber on Social Media

The Voice is online at rockfordchamber.com

Two local products made the final four “Coolest Thing Made in Illinois” from among 400 nominations in Illinois Manufacturers’ Association’s 2022 Makers Madness competition.

Finalists were “Orion Spacecraft Capsule Aft Bulkhead, Barrell and Tunnel” from Ingersoll Machine Tools, Rockford, and “Fruit by the Foot” from General Mills, Belvidere.

Rockford company, Obsidian Manufacturing Industries, placed in the Top 16 with “Power-Grip LB7Gx2 Lift Magnet.”

The winner of Makers Madness for 2022 is the Rivian R1T electric pickup truck (pictured above), manufactured in Normal, Ill. The truck went on sale in September 2021. Cost starts at just over $67,000.

MARK YOUR CALENDAR! ROCKFORD CHAMBER

40 LEADERS UNDER FORTY

THURSDAY, JUNE 23, 3 PM HIDDEN CREEK ESTATES For more information, see page 23

DRIVE

On May 11, business leaders were invited to step away from their office to make head space and devote time to a topic important, relevant, and impactful for their business – Diversity, Equity and Inclusion.

Designed to focus first on big-picture thinking, then showcase regional examples of success & movement, and finally create space for connection and action through intentional roundtable discussions. DRIVE is a new in-person Chamber event series that is both intentional and action-oriented.

By developing space for leaders to examine bold ideas while creating networking opportunities with fellow intentional leaders, the Rockford Chamber is able to realize its mission to Lead Business Growth through both connection and education.

May 11’s event focused on diversity, equity and inclusion and featured keynote speaker Bernadette Smith, CEO of the Equality Institute. Bernadette, an awardwinning author of four books, has been sought after by the New York Times, Forbes, the Washington Post, and Fast Company, among many others. She’s appeared on the Today Show, the BBC, National Public Radio, and CNN. Bernadette has been named one of Chicago’s Notable

TWO ROCKFORD AREA PRODUCTS MAKE FINAL FOUR ‘COOLEST THINGS MADE IN ILLINOIS’

PRESENTING SPONSOR

Dr. Tiffany Brunson, RPS 205, shares her expertise on DEI initiatives in both the community and education as a panelist on the regional success panel for the event.

LGBTQ Executives by Crain’s Chicago Business and one of the Top 25 Women in Meetings by Meetings and Conventions Magazine. She presented to the DRIVE audience on Leveraging Diverse Teams to Build a Profitable Culture of Inclusion.

Participants benefited from a greater understanding of diversity and inclusion, gained practices to minimize hidden bias, empowered under-represented team members, and created a profitable culture of inclusion.

Following Bernadette’s presentation, the event turned focus to regional success stories of DEI initiatives featuring local panelists doing work in this arena. (continued on page 3)

ORGANIZATIONS CAN APPLY FOR POST-COVID FUNDING United Way of Rock River Valley seeks applications by June 8, 3 p.m., from organizations still struggling to regain their footing post-COVID. This includes programs still unfunded, clients still unserved and programs not yet restarted and/or gaps in their existing funding. Funding will be released July 1, 2022 and must be expended by June 30, 2023.

Visit www.unitedwayrrv.org for an application, which can be emailed to RFP@unitedwayrrv. org or mailed or hand delivered to United Way, 612 N. Main St., Suite 300, Rockford, IL.

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THEVOICE • rockfordchamber.com

June 2022

CHAIRMAN’S PERSPECTIVE THE GREAT UNKNOWN:

DAN ROSS Rockford Chamber Board Chairman

10 tips for dealing with the stress of uncertainty

The war in the Ukraine; what’s next for Covid-19; the stock market roller coaster; worker shortages; supply shortages; inflation. These are just a few of the many items that have us feeling more than a little uneasy these days, and I found myself looking for some tips and tricks for coping with the uncertainties we all face today.

I ran across this article from the American Psychological Association, and rather than paraphrase or put my own spin on it … I am simply sharing it with you. I hope you find it as helpful as I did.

“Most people are creatures of habit.

When things go as planned, we feel in control. But when life throws a curveball, it can leave us feeling anxious and stressed.

Findings from the APA’s Stress in America Survey highlight other common ways that uncertainty stresses us out.

Eighty-one percent of Americans reported global uncertainty as one of their top sources of stress, and nearly two-thirds (65 percent) said that the ever-changing nature of the COVID-19 pandemic makes it impossible to plan anything.

Research shows that people react

differently to uncertainty, and that those with a higher intolerance for uncertainty may be less resilient and more prone to low mood, negative or down feelings, and anxiety.

No one can avoid the unexpected. But these simple steps can help you better face life’s uncertainties.

Be kind to yourself. Some people are better at dealing with uncertainties than others, so don’t beat yourself up if your tolerance for unpredictability is lower than a friend’s. Remind yourself that it might take time for the stressful situation to resolve, and be patient with yourself in the meantime.

Reflect on past successes. Chances are you’ve overcome stressful events in the past — and you survived! Give yourself credit. Reflect on what you did during that event that was helpful and what you might like to do differently this time.

Develop new skills. When life is relatively calm, make a point to try things outside your comfort zone. From standing up to a difficult boss to trying a new sport, taking risks helps you develop confidence

and skills that come in handy when life veers off course.

Limit exposure to news. When we’re stressed about something, it can be hard to look away. But compulsively checking the news only keeps you wound up. Try to limit your check-ins and avoid the news during vulnerable times of day, such as right before bedtime.

Avoid dwelling on things you can’t control. When uncertainty strikes, many people immediately imagine worstcase scenarios. Get out of the habit of ruminating on negative events.

Take your own advice. Ask yourself: If a friend came to me with this worry, what would I tell her? Imagining your situation from the outside can often provide perspective and fresh ideas.

Engage in self-care. Don’t let stress derail your healthy routines. Make efforts to eat well, exercise, and get enough sleep.

Many people find stress release in practices such as yoga and meditation.

Seek support from those you trust.

Many people isolate themselves when they’re stressed or worried. But social support is important, so reach out to family and friends.

Control what you can. Focus on the things that are within your control, even if it’s as simple as weekly meal planning or laying out your clothes the night before a stressful day. Establish routines to give your days and weeks some comforting structure.

Ask for help. If you’re having trouble managing stress and coping with uncertainty on your own, ask for help.

Psychologists are experts in helping people develop healthy ways to cope with stress.

Find a psychologist in your area by using APA’s Psychologist Locator Service.”

This American Psychological Association article is reproduced from the original at www.apa. org/topics/stress/uncertainty.

Dan Ross is chair of the Rockford Chamber of Commerce and president of the Community Foundation of Northern Illinois.

Let your Voice be heard The Rockford Chamber of Commerce welcomes and encourages member submissions for The VOICE of the Rockford Business Community.

Deadline is the 15th of the month preceding publication date. Send news releases and other items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101 For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101.

Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

THEVOICE • rockfordchamber.com

June 2022

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DRIVE

Continued from front page

Panelists included Martesha Brown, Midland States Bank (Moderator); Dr. Tiffany Brunson, Rockford Public Schools, District 205; Matthew Worley, Rockford Park District, and Toni VanderHeyden, Keller Williams Realty Signature. Panelists outlined the importance of this work, specifically in the Rockford region. They shared stories of success, areas of opportunity and encouraged continued discussion and education on the topic.

In this spirit, guests were able to break into small groups and continue the conversation in smaller, more intimate groups. This approach allows participants to focus in on specific topics or action items while making intentional connections with fellow business leaders also interested in this work.

Future DRIVE events will be listed on the Rockford Chamber website. All leaders are invited to attend. v

Mercyhealth Javon Bea Hospital–Rockton Transitions to Standby Emergency Department Emergency services at Mercyhealth Javon Bea Hospital– Rockton transitioned to a standby emergency department.

Emergency services organizations throughout the area were alerted to the change.

According to the Hospital Emergency Service Act, a registered nurse must be on duty in the hospital and a licensed physician on call for emergency services at all times.

At a minimum, the other services at the Rockton campus that will remain in place: radiation oncology, medical oncology, pain management, outpatient operating rooms, primary endoscopy suite and numerous clinical services.

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THEVOICE • rockfordchamber.com

June 2022

Panel of healthcare leaders discuss what makes a healthy community Building accessibility, collaborations, a strong workforce

By Barbara Connors

was a panel discussion between Rockford Chamber president, Caitlin Pusateri,

The

Rockford

Chamber’s

third

and Dr. David Gomel, Rosecrance

Community Priority Series live-streamed

Health Network; Brent Pentenburg,

chat, held on May 18, “Healthy Bodies,

YMCA of Rock River Valley, and Sam

Healthy Minds, Healthy Communities,”

Miller, Crusader Community Health.

Pusateri asked the panel how they defined health. Miller described it as “being able to do what you want to do, hopefully in a joyous way.”

Each discussed what their organizations were doing to foster a healthy community.

Miller said Crusader was focused on eliminating barriers to care, and that everyone had them, be it affordability, transportation, health literacy.

Pentenburg emphasized the research undergirding the work of the YMCA to improve healthcare outcomes for children and families with consideration for many socio-economic factors.

Dr. Gomel said Rosecrance was constantly pushing on stigma reduction, “If we’re to have a healthy community, we need an infrastructure in place where people can openly discuss their mental illness, because it’s some of the most pervasive diseases that exist.” He commended the successful vote to establish the half-cent sales tax to fund local mental health services, with revenues administered by the Winnebago County Community Mental Health Board. All three organizations are recipients of the funding.

The three touched on the unique challenges faced by a health care industry adjusting to COVID. Miller said Crusader set up telehealth in a week in order to get people back into care.

One of the challenges still faced is staffing throughout the ranks of the organization.

Pentenburg said with the stay-at-home directives and the fact that it’s been easier to move less with the more virtual lifestyle, the question is “How do we get active again?” Research in the past two years showed six out of 10 were living with chronic disease, and four out of 10 were living with two. Overweight and obesity in kids nationally was 45 percent, and 42

percent of Americans reported weight gain; an average of 29 pounds.

Dr. Gomel said Rosecrance was still filling 700 residential beds and treating tens of thousands of people in outpatient care throughout three states during the pandemic. Staff of 1,300 to 1,400 were showing up every day, sometimes with no masks and no hand sanitizer. He often would think about that employee at night, going under a bridge to look for someone with schizophrenia, who’s homeless and unmedicated, and trying to bring them to wellness. “That never stopped.” How do we continue to celebrate these employees?

The three went on to discuss hopeful aspects for the future through strong collaborations

to

improve

health

outcomes among the various community organizations. Other topics included the work being done to reach out to those who are disadvantaged, to improve access to healthcare and to inspire a strong and healthy workforce. View the entire exchange, or share it with someone else, at

www.rockfordchamber.com

(click

Resources, Community Priority Series).

Sponsors for the event were Rosecrance Health Network (leader); Humana and Van Matre Encompass Health Rehabilitation Institute (business); FNBO, FNIC - Trusted insurance advisors and Novo Nordisk (supporting), and Mindy Joy Photography (photography).

Barbara Connors is editor of The VOICE.

THEVOICE • rockfordchamber.com

June 2022

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profile

MEMBER PROFILE

CHANGING WITH THE TIMES:

The Olympic Tavern

By Paul Anthony Arco The Olympic Tavern has been a longtime mainstay on Rockford’s northwest side.

For the past 77 years, it’s the place to go for a quick beer after work, a hangout for the softball team on the patio or to celebrate a special event with family and friends.

It’s still all those things, but The Olympic Tavern, like so many other restaurants, has had to reinvent itself after learning to do business during a global pandemic.

“One good thing that came out of COVID was the amount of teamwork our staff showed every day,” said general manager Zak Rotello. “We’ve had staff come out from the back of the restaurant to help run food or silverware out. And we’ve received so much love from our loyal customer base who didn’t want to see us go away.”

The Olympic Tavern is no stranger to change over the past seven decades. The family-owned restaurant was founded by Rotello’s grandfather, Anthony, a former U.S. Marine, whose goal was to open a small place where factory workers could get a burger on the corner of Main and Fulton. Zak Rotello’s father, Tom, eventually took over and still runs the dayto-day operations along with his son. Zak began working at the restaurant full-time

after college in 2003, and later moved to Portland, Ore., to work for a brewery for two years before returning home in early 2009.

“I’m happy to manage a fun beer bar in Rockford,” he said. “Besides I’m the only one crazy enough in my family to do this.

It can be stressful, but I enjoy the people I work with. They’re like an extension of my family.”

New World in Restaurant Business The Olympic Tavern menu still boasts a strong, albeit slimmed down, menu these days that includes steaks, burgers, pizzas and pastas. Oysters and mussels are also popular, and Rotello says the restaurant goes through 30 pounds of salmon a week.

“We had to get it down to the greatest hits,” he said. “We tightened our options and focused on what we do better than the guy down the street. Fortunately, consumers are flexible.”

Rotello also trimmed down the craft beers list that includes a variety of choices in flavor, color, richness and alcohol content. Rotello and staff have been busy experimenting with their drink menu; for example, they’ve added cocktails and

Zak Rotello is looking forward to bringing back favorite events this summer. wines on tap. “The younger generation are drinking more seltzers than beer,” he said. “As we’re learning more, we’re building a better wine program.”

Rotello is looking forward to bringing back customer favorites this summer such as beer and wine tastings, Pints for Pups, a time when dogs are welcomed on the deck every Monday, and Tour De North End, a bike fest set for Sept. 24. Rotello is also exploring off-site catering.

Recently, Rotello teamed up with other local restaurant owners to record a monthly podcast. The roundtable format allows participants to bounce ideas off each other regarding issues of staffing, inventory and navigating a new world in the restaurant business. “Things are getting better, but volume still isn’t where

it needs to be,” he said. “Late night is still lagging but seems to be coming back a little better every week.”

Regardless of the many challenges, Rotello says The Olympic Tavern is in it for the long run. “The menu might change, the faces might change, but we’re not going anywhere.”

The Olympic Tavern is open Mon.Tues., 4 to 9 p.m.; Wed.-Thurs. 11 a.m. to 9 p.m.; Fri. 11 a.m. to 10 p.m.; Sat. noon to 10 p.m.; closed on Sundays.

THE OLYMPIC TAVERN Owner: Tom Rotello 2327 N. Main St. 815-962-8758 www.theolympictavern.com

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THEVOICE • rockfordchamber.com

June 2022

IGNITE: YOUNG PROFESSIONALS

Leaving a Legacy

Lynette Jacques retiring from the Rockford Chamber after 12 years of success For many, the Rockford Chamber IS Lynette Jacques. Lynette has served the members of the Rockford Chamber of Commerce with enthusiasm and true care for the past 12 years – most recently as the Vice President, Member Investment.

While her role specifically allowed her to help members enhance their business exposure through membership, advertising and sponsorships, Lynette did much more than that – she lived the Chamber mission to Lead Business Growth by treating every member as if she was a member of their business. She cared about the Rockford Chamber members to the very last detail.

“I came on board as an employee of the Chamber the same year as Lynette.” President Caitlin Pusateri said. “She has been my mentor throughout the years and truly taught me what it means to be a professional.

Her level of commitment to everything she does is unmatched. Her dedication to the Chamber’s mission and our members has driven our organization to new levels. While I am sad that the Chamber will no longer benefit from her vast talents, I am so excited for her to enjoy her well-earned retirement full of family and adventures. I want to thank Lynette for everything she has done for the Rockford Chamber of Commerce over her career and wish her well.”

Lynette’s final day as Vice President, Member Investment is June 30. As the Chamber moves forward with unification, her current responsibilities will be shared among current and new team members within the Greater Rockford Growth Partnership. A thank-you celebration of Lynette’s work and commitment to the Chamber will be scheduled for summer.

CARMEN KELLERMAN Rockford Chamber

Making the most of what summer has to offer in the city

Summer time is finally here! That means warmer days, longer nights and a chance to explore the Forest City even more!

My husband and I made a goal for this summer to be outside more and experience more of the outdoor options the Rockford region has to offer. We have made a “bucket list” of the places we want to explore this summer.

in the Winnebago County area as possible, I also hope to check out Byron Forest Preserve. I visited here as a child, and I am excited to go back and explore it as an adult!

Rock Cut State Park: It wouldn’t be the summer without a visit or two to Rock Cut! We are hoping to try out the trails and some of the other activities Rock Cut has to offer.

Explore-the-Outdoors-inRockford-More Bucket List

Enjoy the Outdoors

Anderson Japanese Gardens: While this isn’t a new option to us, this is one of our favorites! My favorite part is taking a moment by the koi pond to just take all of the gardens in!

Klehm Arboretum & Botanic Garden: I have lived in Rockford my whole life, and I have never been to Klehm! From the pictures I have seen, it looks beautiful and I am excited to explore the three miles of wooded trails! Plus I am hoping we can go while the Sean Kenney’s Nature Connects Exhibit is there!

Severson Dells Nature Center: Again another location I have yet to visit. While we may not be experts, we are excited to try out the five miles of self-guided nature trails, and we may even check out one of their guided walks!

Rockford Park District: Of course, the park district made the list.

With more than 125 parks to choose from, we will have plenty of parks to explore this summer. We are using the paths and trails map on the website to help us find the best trails for us! I think I am most excited to get out and walk the path along the river!

Rocktown Adventures: While I am not a huge fan of water, I am willing to check out what courses Rocktown has to offer. Lucky for us, there are lots of beginner classes -- which is great because we will need it!

Forest Preserves: While we hope to visit as many of the 44 forest preserves

Anderson Gardens

While exploring all the trails and options the area has to offer, we are also excited to enjoy the outdoor options the Rockford region has.

Hidden Creek Estates: Wine bar, live music and food trucks — do I need to say more?

Prairie Street Brewing Co: I mean who wouldn’t want to sit out on the dock, listening to some music and eating some great food with a great view?

Olympic Tavern: Hoping we can get a spot on their patio this summer, especially on a Taco Tuesday! Be sure to join us at the IGNITE After 5 here as well on June 15!

Prairie Fire Golf & Grill: With eight beautifully appointed, temperature-controlled private hitting bays looking out onto a vast targeted range, we are excited to see how bad our golf game really is and to enjoy delicious food and drinks! Join IGNITE at its After 5 here on Aug. 17!

I know this list does not cover all that the Rockford region has to offer — these are locations I am hoping you check out this summer as well!

What are some of your favorite spots to go in the Rockford region in the summer? Be sure to share them with friends, family and co-workers! Let others see the area through a positive light and remember to explore and enjoy the region this summer!

Carmen Kellerman is events manager at the Rockford Chamber of Commerce.

THEVOICE • rockfordchamber.com

DR. EHREN JARRETT Superintendent RPS 205

June 2022

Consider running for a term on the Rockford School Board

students and maintain

business population – we must raise student achievement.

Will you consider helping?

Whether you support worthy candidates for the board or are interested in running for a board seat yourself, I can promise it will be fulfilling and important work.

the fiscal health of the

Long-Term Areas of Focus

school district. And that’s

Board members have a big role to play, but they don’t do it alone. Rockford Public Schools has wonderful partners that have been alongside us every step of the way. I will share just two of the programs we couldn’t have pulled off without the help of community partners.

Rockford Promise, a location-based scholarship program, celebrated its biggest class ever this year with 140 students. Almost one-quarter of our district’s high school seniors applied for a Promise scholarship to study at Rock Valley College, Rockford University or Northern Illinois University, tuition-free.

The City of Rockford has pledged to contribute $1.5 million annually to the Promise for 17 years.

The Rockford University Education Pathway is a route for RPS 205 students to pursue a teaching degree for a steeply discounted rate at RU. Once the teaching students graduate, they have preferred status for hiring in the district. Once hired, they can earn a master’s degree in urban education for free. It addresses a severe teaching shortage and keeps homegrown talent here.

These two great programs were longterm areas of focus for over a decade.

Like the fiscal accomplishments and facilities improvements, they would not have been possible without a stable board and stable district leadership.

I am especially proud of the board’s dedication to in-person learning during the pandemic, at a time when many districts were remote-only.

Board members set the education standards of the community, ensure educational equity for all

just a start.

We live in a time when people are increasingly polarized around public education. Our community has been an exception.

For the past decade, the Rockford Board of Education has offered stable leadership that is focused on the right things – from sustained investment in early childhood education, to building a foundation in college and career readiness, to facilities stewardship. Last but not least, the board has held the line on the tax levy. The board led a reduction in the tax rate from $7.93 to a projected $5.91. I am extremely grateful for the time, talent and sound judgment of board members, past and present.

Next year, however, the terms of all seven board members will be up. Each of the subdistrict seats will appear on the April 4, 2023, ballot. Every 10 years, all the seats expire at once after a pattern of staggered terms.

A front-page story in the Rockford Chamber’s April VOICE detailed the duties of school board members, along with an appeal to consider running for these positions.

I would like to repeat that call.

I have had a front-row seat to the immense responsibilities of board members and the potential to bring great benefit to Rockford. Board members set the education standards of the community, ensure educational equity for all students and maintain the fiscal health of the school district. And that’s just a start.

First and foremost, the district has significant needs around achievement.

In order to grow our workforce – and attract and retain both residential and

Dr. Ehren Jarrett is superintendent of Rockford Public Schools.

The views expressed are those of Dr. Jarrett’s and do not necessarily represent those of the Rockford Chamber of Commerce.

By Sept. 1, you will be able to reach out to the Board of Elections in Winnebago County or the City of Rockford to find out details and deadlines for school board elections. A map of the seven subdistricts is available on rps205.com. Click on the stacked lines next to “menu” in the right corner of the website. Click on “Board of Education” and then “About the Board” on the drop-down menu. There’s a subdistrict map you can click on and enlarge.

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SPECIAL SECTION Staycations / Vacations

June 2022

THEVOICE • rockfordchamber.com

GUEST COLUMNIST

Leisure travel is back on the rise JESSE SEYKORA Geronimo Hospitality Group

Small towns offer a variety of experiences within walking distance

Summer is fast approaching, and locals are eager to travel. According to Destination Analysts’ monthly “The State of the American Traveler” report, nearly 90 percent of Americans have trips planned — three on average.

With a record level of excitement, 60.6 percent continue to say their leisure travel is a high priority in their budget for the next three months. In Beloit, Wis., Geronimo Hospitality Group is experiencing higher-than-ever demand for leisure travel at its boutique hotels, with locals and visitors alike seeking the fully immersive, resort-like experiences the city offers.

Consumers with disposable income are prepared to spend for a premium experience, and they are turning to smaller cities like Beloit for customized, private experiences and itineraries that combine convenience with quality to create the ultimate retreat, close to home.

Beloit as a destination has changed dramatically over the last five years by way of new lodging, dining and

entertainment options like live music, award-winning golf amenities and the state-of-the-art ABC Supply Stadium.

The city continues to change for the better, making it one of the best smalltown cities to escape to in the region.

Customized Experiences But this resurgence has been years in the making. Literally. In recent years, Geronimo Hospitality Group, like many hoteliers, spent time connecting and planning with the wider hospitality industry, making improvements and renovations and revisiting health and safety procedures to ensure we’re always prepared and accessible to our guests, all while keeping them safe. It’s the continued commitment to flexibility, service culture and unique design that have given boutique brands a competitive edge.

Hotel occupancy is upward trending throughout the state of Wisconsin, including at Geronimo’s two boutique properties in downtown Beloit, Hotel

Hotel Goodwin, a boutique hotel in downtown Beloit, features The Rooftop bar and event space.

Goodwin and Ironworks Hotel, which have seen a 20 percent increase year over year. Travel and tourism are back on the rise, and there’s no slowing down.

Even better, in the downtown area of Beloit, you can park your vehicle upon arrival, and you won’t need to drive (or even Uber) for the duration of your stay. You can enjoy dinner at one of the region’s top dining destinations, catch a minor league baseball game, try your swing on a golf simulator, stroll the farmers market or jam out to a great local band, all footsteps from your boutique hotel. That’s a level of convenience a large metropolis just can’t offer.

Groups – both leisure and corporate – seeking privacy and seclusion are opting for hotel and restaurant takeovers

that offer complete exclusivity. It’s a trend we hadn’t experienced prior to the pandemic, but something we’re seeing consistently across our properties. Who says an all-inclusive resort must be in a tropical location?

If you haven’t been to Beloit in a while, I urge you to come back and see what all the fuss is about. It’s a small town with big amenities, and the ultimate destination for your next staycation.

Jesse Seykora is senior VP of sales and marketing at Geronimo Hospitality Group.

The views expressed are those of Seykora’s and do not necessarily represent those of the Rockford Chamber of Commerce.

THEVOICE • rockfordchamber.com

SPECIAL SECTION Staycations / Vacations

June 2022

GUEST COLUMNIST

Refresh your hospitality approach; it’s a state of mind GEORGE LARSEN Rockford Country Club

Find opportunities to treat your customers as valued family

Hospitality in every form — from dining at restaurants to hosting people in your home to attending large fundraising events — has taken a back seat during the past two years. Now, with individuals feeling more comfortable reconnecting in person, some businesses need ideas and innovative approaches to make the most of their hospitality opportunities.

For professional hospitality organizations, or just those of us who like to hold dinner parties and backyard barbeques, this is a great time to change direction and start with brand new concepts or try new things.

At Rockford Country Club, we’ve prided ourselves in ensuring our members are continually engaged with us and each other, and we have taken the opportunity to push the restart button on what we offer and how we can incorporate new offerings members can look forward to during their time with us.

Start — and End — with Quality Hospitality is all about the experience,

and now more than ever, people are longing for something beyond the common expectations. However, every restaurant, private club or hotel must start with the quality of their offerings.

It seems obvious but it’s been easy in the previous few years to become accustomed to customers ordering take out for the convenience.

How connected is your team to the overall quality of what your guests are experiencing? Is the person answering your phones taking reservations excited to connect — and trained — to assist your patrons if their specific requested time is not available? Do people feel welcomed as an honored guest as soon as they enter until their dessert is served?

Can your team help problem-solve any issues a guest may have to their satisfaction?

Rockford Country Club offers considerable training to our team to ensure from the moment our members connect with us until they leave our premise, they’ve felt much more than a member — more as valued family.

Each person defines quality differently, but no one can dispute that some of the common denominators in the hospitality industry include thinking beyond the guests’ needs/wants, problem solving for challenges, quick responses to concerns, positive phrasing in dialogue and an exceptional attitude (after all, individuals can tell when their wait staff are there for a job or there to provide a positive experience).

Provide Unexpected Experiences What is your “wow” factor? Individuals in our region have hundreds of choices of where to spend their time or enjoy a meal. What makes your organization stand out from others? How can you keep your guests coming back, and bring others with them next time?

At Rockford Country Club, we recently introduced our new scratch bar, in which all mixed drinks are made with fresh herbs and juices. The unique drinks we can make with this new approach and the member feedback has increased both

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What is your “wow” factor?

Individuals in our region have hundreds of choices of where to spend their time or enjoy a meal. our reservations, revenue and our walk-in traffic immensely.

We combine that change with unexpected events throughout the month that are specifically targeted to all our various audiences. We are offering special family events that our parents, grandparents and kiddos can enjoy to spa days for our ladies, to whiskey and cigar events for our men. We mix them up, find out what’s gaining traction and provide more opportunities for connections among members with similar interests.

There’s an endless amount of activities you can offer to guests that cost very little to you and to them. By creating experiences and happy customers, you allow your guests to become part of your marketing initiative through their wordof-mouth referrals, which we all know is the best form of advertising for any organization.

George Larsen is general manager of Rockford Country Club.

The views expressed are those of Larsen’s and do not necessarily represent those of the Rockford Chamber of Commerce.

10

SPECIAL SECTION Staycations / Vacations

June 2022

THEVOICE • rockfordchamber.com

Travelers seek a connection to their destinations BARB CONNORS The Voice

Rockford region has plenty of places to feed the body and mind

By Barbara Connors For years, I’ve loved day trip/ explorations on those rare weekdays off or those slow Sundays; often finding them as rejuvenating as a week-long trip with all of its intricacies. Depending on my mood, I’ve gone back time and time again to Galena, Lake Geneva, Monroe, Rock Cut State Park and the various Winnebago County Forest Preserve parks.

According to www.travelbinger.com, “Predictions: 7 real travel trends that will happen in 2022,” people are seeking more experiential and meaningful travel; wanting to truly connect to destinations rather than just sightsee. Whether it’s to a distant location or right in your own backyard; a week or an afternoon, transformational travel is all about learning, expanding your mind, finding a moment of clarity and growing as a person.

The Rockford area has plenty of meaningful destinations. Here’s some.

Angelic Organics Learning Center Learning how urban and rural people can build local food systems takes only a scenic drive to Caledonia, Ill., and the Angelic Organics Learning Center.

Founded in 1999, the Learning Center through experiential education has graduated nearly 300 sustainable farmers since 2006 and empowered youth and adults to gain leadership and job skills while learning to grow food.

The learning center invites the community on June 11 to “Growing Arts: Community Bookbinding with Artist Regin Igloria,” an exploration of art in nature, featuring hand-made books. Make your own mini artist’s book using upcycled, recycled and repurposed materials from around the farm. Finish the evening with drinks and refreshments and s’mores around the fire pit. Igloria’s books will be on display along the hiking trails for the rest of the summer.

The Learning Center hosts a number of farm programs, camps and tours.

Those wanting an overnight stay can rent the lodge with bunks and beds for up to 30 people, with commercial kitchen, meeting spaces, indoor fireplaces, outdoor fire pits, garden and hiking trails through oak savanna and pastures. Pair it with meals and educational experiences. Learn more at www.learngrowconnect.org.

Fresh Markets, Fresh Bakery Get fresh air on Saturdays, 8:30 a.m. to 12:30 p.m., as well as fresh produce,

flowers, honey and baked goods at the North End City Market near the intersection of Auburn and North Main streets. Rockford’s oldest running farmers’ market is dog friendly; many vendors keep dog treats at their booths.

Elizabeth Schaer, owner of the nearby boutique, Rooted, 1408 N. Main St., suggests making a morning of it shopping at her store for vintage items — furniture, home decor, art, glassware and artisan-made goods — and gourmet bakery at Wonderland Sweets, then heading for brunch at Nordic-themed restaurant, The Norwegian. Rooted is open Thursdays to Sundays. Visit www. rootedrkfd.com.

Rockford City Market is open for the season on Fridays, 4 to 8:30 p.m., with fresh produce, baked goods, handmade items, jewelry, cheese, honey, food trucks, live music, local breweries and rotating kids’ activities. More vendors are inside the Market Hall. Back this year is Veggie Valet Service. Drop off purchases at the information booth, enjoy some food or grab a beer and pick them up when you’re ready to head home. Visit www. rockfordcitymarket.com.

Barnstormer Distillery Take a trip down Pine Tree Lane just south of downtown Rockford to Barnstormer Distillery. Visitors are invited to bring their picnic lunch or order takeout from several restaurants and relax on the scenic Grant View Heights property.

The Hangar tasting room is now open year-round on Friday, Saturdays and Sundays for drinks and bottle sales.

In summer, the huge hanger door and the 16-foot glass garage door to the patio open onto the park-like setting.

Sometimes, food trucks arrive, and dogs are welcome, but outdoors only.

The Circus Tent returns; offering more outdoor seating.

Barnstormer “farm distillery” grows its own vegetables, fruits, berries and herbs, some of which flavor its spirits and cocktails. Spirits keep their flavor essences through a “cold distilling” process. Cucumbers from the greenhouse flavoring the 3-year-old bottles of cucumber vodka taste as fresh as the day they were picked. New flavors/spirits: “From the Farm” and “Artisanal” series vodkas, spiced rum, slushys, additional whiskey releases and seasonal-featured cocktails.

Private groups of 15 to 50 can rent the hanger, tent and distillery for private events and tours. Visit www. barnstormerdistillery.com.

Finish your trip on June 11 to Angelic Organics Learning Center with drinks, refreshments and s’mores around the fire pit.

Barnstormer Distillery offers a chance to relax on the scenic Grant View Heights property and sample its many spirits.

Rush Creek Distilling On weekends, take a country drive to Harvard, Ill., for sunsets and live music on the open air patio at Rush Creek Distilling. The patio is dog friendly and features cocktails made with Rush Creek spirits; handcrafted with locally sourced ingredients. (My personal favorite is the Coffee Flavored Vodka.)

Inside, the modern-industrial Craftsman Bar features a variety of cocktails and an A La Carte Build Your Own charcuterie board. Local restaurant meals also can be delivered. Complete the experience with a tour and tasting; set times on Saturdays and Sundays.

Founders Loft is an airy gathering space on the second floor with open views into the stillhouse. Small and large groups of up to 200 can book the entire distillery for unique events. Visit www. rushcreekdistilling.com for spirits, tour times, live music/comedy schedule – even recipes to create your own Rush Creek creation.

Sedona of Rockford It’s surprising to find a getaway in a Spanish-style villa in the center of Rockford. That’s what you find at Sedona of Rockford at 1113 30th St., with five patios, gazebo, hot tub and plenty of room for entertaining indoors or out. There’s an 1886 outdoor dry cantina with funk, beautiful furnishings, gas fireplace, wine and coffee bar, game table, two TVs hidden in beautiful armoires, seating areas and a furnished balcony off the upper-level suite with 12foot ceiling.

Available by Airbnb or Vrbo and less than 10 minutes from most restaurants, shopping plazas, BMO Harris Bank Center or downtown Rockford. Visit www.sedonaofrockford.com.

Rocktown Adventures In a region so filled with parks, rivers, lakes and beauty, Rocktown Adventures specialty outdoor retailer and outfitter along the Rock River in downtown Rockford offers adventure seekers a calendar-full of educational courses and outdoor trips.

The outfitter provides guidance and gear for an outdoor adventure, whether kayaking, canoeing, stand-up paddleboarding, hiking, backpacking, skiing, snowshoeing or camping.

Groups can ask to customize their outings or participate in outdoor team building activities that encourage trust and camaraderie. Visit www. rocktownadventures.com.

Discovery Center, a Blue Star Museum Active duty military personnel and families can get free admission through Labor Day to more than 2,000 museums across America with proper identification. Start at Discovery Center Museum in downtown Rockford, a participant with Blue Star Museums for the summer. Find the full list of museums at www.arts. gov/bluestarmuseums. Also visit www. discoverycentermuseum.org.

Barbara Connors is editor of The VOICE

THEVOICE • rockfordchamber.com

June 2022

R O C K F O R D

C H A M B E R

O F

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C O M M E R C E

Small Business DEVELOPMENT CENTER Social media, the great equalizer SHELBY FLORES Illinois SBDC

Larger businesses using to create the familiarity of smaller businesses

Social media is not only changing marketing, but it’s also changing business.

This powerful tool helps companies reach a larger audience, and more importantly, build a relationship with them. Social media has in some ways acted as an “equalizer” and has leveled the playing field for smaller, local businesses. Large corporations who once had an advantage due to larger advertising budgets are now up against smaller businesses who have a fraction of their budget but are far more creative.

It may be safe to say that social media has transformed marketing entirely.

Small and local businesses focus on creating familiarity with their customers.

We often walk into our local coffee shop

and greet the barista by their first name or visit our favorite restaurant in town and politely greet the owner.

Large companies are now taking a decentralized approach with their social media to create the same sense of intimacy. By giving multiple staff members the ability to manage their social media accounts, they are generating a lot more content and also making it much more personal and approachable for users. These methods are used across all outlets including Twitter, Instagram, and now Tik Tok. Engagement also plays a huge role in how companies are managing their social media. At one point, marketing was a “one way” affair, but today, companies actively communicate with their

audience to gain feedback, share stories and build interactions. This “people strategy” is much more personalized and engaging. By responding quickly to feedback, brands are building loyalty faster and more effectively than by using traditional marketing tactics. Marketers now listen to their consumers, and it has changed the game profoundly.

Social media is a big part of our daily lives, and people are constantly searching for content that interests them.

In fact, Tik Tok’s algorithm creates a “for you page” that shows short clips based entirely on your interests and searches.

Businesses who focus on creating quality content will likely lead users back to

their page or website, which creates an opportunity for a sale. The more traffic created, the more leads and conversions.

As a business, it is imperative to keep up with changes and to adapt to social media to remain both relevant and competitive. Social media has removed barriers and has forced companies to restrategize completely. When done right, it can lead to a larger customer base, more traffic and more sales.

Shelby Flores is a business consultant for the Illinois SBDC at the Rockford Chamber of Commerce focusing on the SBDC’s Hispanic entrepreneurs.

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SPECIAL SECTION The Financial Issue

June 2022

THEVOICE • rockfordchamber.com

Making money last while in retirement “Women control a third of total U.S. household financial assets today — more than $10 trillion — and $30 trillion more is expected to shift into the hands of U.S. women over the next three to five years.” Jean Statler, CEO, Alliance for Lifetime Income The Alliance for Lifetime Income and HerMoney’s latest research finds that while nearly three in four (73 percent) women know what steps to take to build their retirement nest egg, less than half (47 percent) know how to make their money last throughout retirement.

This uncertainty has created a major point of concern. Half (52 percent) of women rank running out of money as one of their top two concerns when it comes to retirement and retirement planning, including 46 percent of the highest earning women – those with $200k or more in annual household income.

These new findings are from chapter three of the State of Women 2022 study conducted in March 2022 among more than 1,000 women who are members of the HerMoney community. They range in age from 18 to 75, most are college educated and employed full time. Two-thirds are married or partnered.

Saving for retirement is a priority across income levels The good news is that nearly all women surveyed (91 percent) are making contributions to a 401(k), IRA, 403(b) or other dedicated retirement investment vehicle – and 55 percent are saving 15 percent or more of their income for retirement. Even among women who have less than $100k in annual household income, retirement saving remains a clear financial priority – 83 percent are making contributions and more than a third (36 percent) are saving 15 percent or more of their income.

“It’s striking that today, 40 years after 401(k)s came into the mainstream, the vast majority of women in the HerMoney Community know how to accumulate enough money for retirement but are still scratching their heads when it comes to making that money last,” said Jean Chatzky, Alliance for Lifetime Income Fellow and HerMoney CEO.

More Than Half Believe They Need at Least $3 Million Strikingly, HerMoney and the Alliance found that more than half believe they will need at least $3 million in their nest egg to

retire comfortably – a figure significantly higher than the oft-cited $1 million figure.

“The women we studied are almost solely focused on saving as the end all be all for retirement when it’s equally important to build a retirement income plan that will make your money last,” Chatzky added.

“It’s not surprising then that four in 10 (40 percent) women say protected income – a pension or investment that provides a paycheck for the rest of their life – would alleviate their concerns about running out of money.”

Securing the future Protected income can only come from three sources: Social Security, a pension or an annuity. However, most women surveyed do not associate protected income with an annuity. That lack of knowledge about annuities leads to just 3 percent of women saying purchasing an annuity is extremely important to securing their future.

“Many financial professionals have done a disservice to retirement savers by focusing exclusively on just investing and accumulating savings for retirement,” said Jean Statler, CEO of the Alliance for Lifetime Income. “I’m not at all surprised that women are saving more, but so many still don’t know how to make that money last for 20, 30 or more years in retirement. It’s critical that we change that, especially given today’s market volatility and uncertainty, by helping women shift their thinking to retirement income planning and consider protected income from an annuity to help ensure they never run out of money.”

HerMoney and ALI recommend working with trusted financial professionals who are knowledgeable on retirement income planning. As this research shows, the 44 percent of women who work with a financial professional, are significantly more likely to know the steps to take to make their money last in retirement (58 percent vs. 39 percent).

The views expressed here do not necessarily represent those of the Rockford Chamber of Commerce.

THEVOICE • rockfordchamber.com

June 2022

SPECIAL SECTION The Financial Issue

13

GUEST COLUMNIST

The high tech of high touch banking DAVE ADKINS Blackhawk Bank

Digital solutions, consultative services valued by customers

Financial institutions are well-versed in balancing economic instability with increasing regulatory pressures and ever-present cyber threats, but the COVID-19 pandemic turned everything on its head with regard to the digitization of banking.

All industries could realize increased efficiencies by implementing technology solutions, and banks are no different. But, in order to remain agile and respond to the digital needs that COVID generated, financial institutions are accelerating the additions of new digital projects and proactively revising their long-term strategic vision.

A good amount of this technological evolution can be attributed to the rise of financial services by nonbanking organizations, including retailer apps and logistics firms. As such, banks have had to step up the pace of their digital roll outs.

In addition to the upcoming release of an invoicing tool for micro-businesses (think Etsy shop owners, solo consultants,

home-based businesses), Blackhawk Bank has rolled out digital products, such as checking accounts with identify theft monitoring and resolution services, person-to-person payment options, bill payment features that collaborate with Alexa-enabled devices, platforms that allow for real-time decisions to pay, return or block certain payments, personal budgeting and cash flow tools, and, most recently, contactless cards.

The banks who are able to partner with FinTechs by embedding, cobranding or bundling a range of services into their product offerings can remain competitive on the digital front, but that’s not the only environment where service must be addressed.

Ideas and Solutions For as much as Banking as a Service (BaaS) options have become standard practice, there is a large number of savvy consumers and business owners that desire the benefits of consultative relationships with their financial professionals.

A 2021 Consumer Banking Report survey of 21,000 banking customers found that 34 percent want more than digital and transactional interactions with their bankers and credit unions, and that number is anticipated to continue growing with younger generations.

We’ve found that new home buyers need the guidance of experienced mortgage professionals to assist in navigating the current, ultra-competitive housing market. Business owners highly value banks that can bring proactive ideas and solutions on topics for which banks aren’t typically known to hold expertise - things like the labor market, digital marketing, search engine optimization, succession planning and business valuations. Our bankers have become experts on everything from supply chain management and skilled labor gaps in manufacturing, to health and dental practice model efficiencies,

to industry forecasts in the campground and RV park industry.

While the digital experience is definitely an area of differentiation in the post-COVID world, banks must meet the needs of those evolved customers who are less price sensitive and value engagement on an emotional level through more than digital and ratebased benefits.

Trust, advice and expertise are still the currency in the new normal of digital banking.

Dave Adkins is CEO & president of Blackhawk Bank.

The views expressed are those of Adkins’ and do not necessarily represent those of the Rockford Chamber of Commerce.

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SPECIAL SECTION The Financial Issue

GUEST COLUMNIST

Navigating the perfect storm KENT KOHLBACHER Northwest Bank

Business environment: Two sides of the same coin

“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity.”

In these unprecedented times, the famous John F. Kennedy quote is particularly apropos. Just when the worst of the pandemic seemed to be over and

business owners began to see a light at the end of the tunnel, tight supply chains and labor markets have combined to help create inflationary pressures not seen since the late ’70s. Small businesses in particular have felt the impact of worsening inflation.

In fact, Survey Monkey recently found that as many as 25 percent of small business

June 2022

THEVOICE • rockfordchamber.com

If, pre-pandemic, a ‘one size fits all,’ ‘bigger is better’ commercial banking approach might have been good enough for many businesses, it certainly lacks the agile, ‘think out-of-the-box’ approach most businesses are looking for today. owners are now concerned whether their business can survive these current inflationary conditions.

Nor are many business owners convinced that these conditions are simply transitory. It seems clear that the playing field for most businesses has, in just a few short years, changed rather dramatically — and forever.

There will certainly be long-lasting implications as a result of changes in consumer demand, permanent disruptions in traditional supply chains and increasing difficulty in attracting and retaining skilled workers, whether as a result of changing demographics, a desire to work remotely or the aftermath of the ‘great resignation.’

Two Sides of the Same Coin The good news is that American businesses have shown incredible resilience.

It’s true that the pandemic crisis has brought danger, but it is also creating plenty of new opportunity. Businesses are finding ways to navigate through the pandemic ‘perfect storm’ and these uncharted waters.

They are emerging, if not unscathed, then in many cases stronger and better prepared to deal with disruption and uncertainty – conditions that will likely be more the norm rather than the exception going forward.

These businesses are more agile, and better prepared, to manage the future challenges that are sure to emerge. Many have thrown out their traditional business playbook and are in the process of writing new ones. Most importantly, they are working to ensure that they have access to the resources they will need on a moment’s notice going forward.

For that, many businesses are actively re-evaluating their business banking relationship. If, pre-pandemic, a ‘one size fits all,’ ‘bigger is better’ commercial banking approach might have been good enough for many businesses, it certainly

lacks the agile, ‘think out-of-the-box’ approach most businesses are looking for today. And for that, community banking excels.

Consider a few of the benefits of banking ‘local,’ and how well they now mesh with what business needs today: Hands on. Community banks are deeply immersed in their customers’ business and take a much more ‘holistic’ approach to meeting their needs. They are well networked in the community and can draw from a team of localized experts assembled to address a complete array of a business’ unique challenges, whether financial, hiring, sourcing, regulatory, and so on. Most importantly, the community bank has skin in the local game. Relationships are everything to the community bank. The local bank is deeply invested in helping the businesses in the community thrive.

Fast and Agile. At community banks, decision-making is done locally. The process is streamlined, efficient and fast – and, to some degree, influenced by that team of individuals at the bank that the business owner already knows and trusts. The bank knows more about the business and can factor in the ‘intangibles’ in ways that would be impossible for decision makers a thousand miles away who know a business only by reviewing data in a file.

Flexible. Working with a community bank gives a business more flexibility to meet on a regular basis or on the fly when conditions warrant. The local business banker already knows a lot about the customer and can offer a more informed opinion on a wider range of business challenges and conditions.

Kent Kohlbacher is senior vice president, business banking team leader at Northwest Bank The views expressed are those of Kohlbacher’s and do not necessarily represent those of the Rockford Chamber of Commerce.

THEVOICE • rockfordchamber.com

June 2022

 Destination

ILLINOIS, USA

ADDING WEALTH TO THE REGION’S ECONOMY BY GROWING TOURISM

JOHN GROH Rockford Area Convention & Visitors Bureau

Five ways to be a tour guide in your own town Some inspiration for building a memorable guest experience

As the weather warms – and it finally did after an April and May that were frostier and wetter than expected – our thoughts turn to summer vacations, outdoor activities and out-of-town visitors.

When it comes to those visitors from elsewhere, it turns out that 44.8 percent of us are comfortable hosting them in our homes. For how long? Evidently, for two to three nights, according to a 2021 study by product testing firm, The Sleep Judge. And, of the 1,000 people surveyed, 53.6 percent are comfortable hosting even longer stays.

If you are hosting friends and family this summer – whether they’re staying in your home or at one of our fine area hotels – it’s time to amp up your tour guide skills!

Here are five tips to ensure your guiding services are right up there with changing the sheets, scrubbing the bathrooms, stocking up on groceries and grooming the pets (apparently 12.4 percent of hosts feel that’s important before guests arrive.)

Check Guests Preferences in Advance With the vast array of activities in Rockford and Winnebago County, you could plan complete two- or three-day themed itineraries around nature, outdoor adventure, arts, boutique shopping, food, and more! But before you book a thrill ride at West Rock Wake Park, for example, make sure your guests are up for an adrenaline rush.

Create a Themed Experience Again, the breadth of attractions and retailers in our area make it easy to get creative and imagine unique experiences for your guests. For example, for your culture-loving visitors, plan a day sightseeing all 24 large-scale murals throughout the county and finish with an evening of live music at The Norwegian, Mary’s Place or Sinnissippi Park Music Shell. On another day, you and your guests could explore Rockford Art Museum, test your own skills at smARTy Pants Art Studio and shop for souvenirs at Rockford Art Deli. The possibilities for themed itineraries are truly endless, and you’ll find plenty of inspiration at gorockford.com.

Assemble a Welcome Basket of Locally Made Treats Tap your top-level hospitality skills to wow your guests with a gift of locally made snacks and trinkets. Stock your basket with Mrs. Fisher’s Triple Mix Popcorn

and Ole Salty’s Artisan Kettel Cooked Potato Chips, along with gift cards and snacks from Wired Café, Velvet Robot Coffee Lab and Meg’s Daily Grind. Don’t forget cookies from Mary’s Market, plus a Rockford-branded water bottle and other small gifts available from our lobby shop at RACVB.

Book a Table for Dinner Dining out is the original Rockford adventure – we do food really, really well! From national chains that employ our neighbors and friends, to locally owned treasures, the Rock River Valley boasts hundreds of choices to satisfy your cravings. In fact, between food trucks, dine-in restaurants and specialty grocers, our region offers a truly international food experience including Italian, Mexican, Greek, Turkish, Swedish, Norwegian, Japanese, Chinese, Korean, Thai, Indian, of course, American, and more. The team at RACVB does our best to keep the “Where to Dine” list on gorockford.com up-to-date, so check it out to discover your next dining experience.

Explore gorockford.com Take the easy route to building your guest itinerary by visiting RACVB’s gorockford.com. You’ll find extensive listings of Things to Do, Events, Hotels, Restaurants and tools to help you plan, including our Visitors Guide, Maps and Blog posts to keep you inspired. In fact, as you up your tour-guiding skills, you’ll find that gorockord.com is an excellent resource for improving your knowledge of the region and all it has to offer you and your guests.

Need more inspiration and ideas?

Follow us on Facebook, Instagram, TikTok, YouTube, Twitter, Flikr and LinkedIn. Our @gorockford handle makes it easy to find us on social media, ensuring you have travel guiding tips at the ready. Enjoy!

John Groh is president/CEO of the Rockford Area Convention & Visitors Bureau.

The views expressed are those of Groh’s and do not necessarily represent those of the Rockford Chamber of Commerce.

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THEVOICE • rockfordchamber.com

June 2022

GREATER ROCKFORD GROWTH PARTNERSHIP

economic development C O U N C I L RAEDC moves offices in July

The Rockford Area Economic Development Council will relocate its offices from 100 Park Ave, Suite 100, Rockford, IL to 308 W. State St., Suite 350, Rockford, IL, on July 8, 2022. RAEDC’s offices will be closed on July 7 and 8 to facilitate the move. Staff will be working remotely during these days, but may not have consistent access to email or phones.

■ Therese Thill, president, TThill@ RockfordIL.com, 815-987-8118 ■ Jerry Sagona, VP of business development, GSagona@RockfordIL. com, 815-969-4254 ■ Matt Zarembski, director of investor relations, MZarembski@RockfordIL. com, 815-987-8118 ■ Erin Marshall, director of marketing and communications, EMarshall@ RockfordIL.com, 815-969-4267 “The new space will allow for increased collaboration between the groups and more efficient use of centralized administrative functions,” Therese Thill said.

The relocation into the Stewart Square building is part of the unification of RAEDC and Rockford Chamber under the umbrella organization of the Greater Rockford Growth Partnership (GRGP).

By establishing the GRGP, the Rockford Chamber and RAEDC will recognize a savings of approximately $140,000 a year by sharing services, costs and facilities.

This unification will allow both entities and future partners the opportunity to focus on their respective missions while the GRGP manages the administrative, marketing, events and other back-office responsibilities.

Update your records with the following information for RAEDC beginning July 8, 2022.

Rockford Area Economic Development Council 308 W. State St., Rockford, IL 61101 Information@RockfordIL.com 815-987-8118 RockfordIL.com

WHY ECONOMIC DEVELOPMENT MATTERS:

Job creation

Continuing the conversation about why economic development matters to a community and the individuals that reside in our community, we discuss Job Creation.

Economic developers provide critical assistance and information to companies that create jobs in our community.

This assistance allows companies to sustainably grow while offering good-paying jobs that are good today, tomorrow and in the future.

Our region is known for its manufacturing industries and skilled workforce. These types of jobs have a large multiplication factor when it comes to jobs that are created around these positions. The total indirect jobs generated by both durable and nondurable manufacturing breaks down the several ways (see Figure 1).

The connection between supplier jobs and induced jobs contributes to the economic success of our

community, creating opportunities for employment of a larger portion of the population. Which in turn contributes to the circulation of money within the community and an influx of money through supply chains and companies.

A community that has stable, goodpaying job opportunities attracts new residents and encourages the return of people who have moved away, allowing the municipality to flourish, which encourages the attraction and expansion of businesses.

Information and support are just a part of the resources brought to the table by economic development organizations to sustainably grow in a region.

Connect with Therese Thill, president, TThill@RockfordIL.com, or Jerry Sagona, VP of business development, GSagona@RockfordIL.com, to learn about ways the RAEDC can support your business.

Employment multipliers per 100 direct jobs, by major private-sector industry group* Major Industry Group

Direct Jobs

Supplier Jobs

Induced Jobs

Total Indirect Jobs

Durable Manufacturing

100

289.1

454.9

744.1

Non-durable Manufacturing

100

184.8

329.5

514.3

* Economic Policy Institute, epi.org

Figure 1

CONNECT WITH US

We love sharing your good news and celebrating the successes of your organization. Connect with us on our social networks and help us spread the word about your good news, upcoming events and employees.

Enhance productivity with robotics, June 16

Explore the latest technology in automation, material handling, innovation The Illinois SBDC at Rockford Chamber presents the first-annual Robotics Automation Expo, a free event on June 16, 9 a.m. to 5 p.m., at A-American Machining & Assembly, 1665 Elmwood Road, Rockford.

Geared towards business owners and professionals in industries such as manufacturing, warehouse, industrial, hospitality, health care, retail, sanitation and security.

A group of experts from Easton

Enterprises, Robex, A-American Machine & Assembly, Nysus Solutions and Pringle Robotics will provide demonstrations of robotics systems. Speak directly with these experts on the role automation integration can play in your facility to enhance your productivity.

Registration is required. Type “Rockford SBDC Presents The 1st Annual Robotics & Automatization Expo” in the search engine at Eventbrite. com.

THEVOICE • rockfordchamber.com

June 2022

on digital

MEMBER PICS

Ceremonial ribbon donated by ServPro of Rockford

Stepping Stones of Rockford, Inc., hosted a ribbon cutting on May 12 at 4317 Maray Dr., Rockford.

UW Health SwedishAmerican hosted a ribbon cutting on May 20 for its new Mobile Health Unit, a customized van staffed by medical professionals. Care will be open to everyone in the Rockford area at no cost; no appointment necessary. Health services (based on the location and need) will include treatment of acute illness, preventive care, health screenings, sports physicals, chronic condition management and health education materials.

The Rockford Chamber Ambassadors meet and get a tour of Barnstormer Distillery on May 19.

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THEVOICE • rockfordchamber.com

June 2022

in the news

MEMBERS IN THE NEWS

Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

1. Dr. Raymond Garcia

2. Dave Stanfield

3. Brian Goeller

4. Pam Castro

5. Rick Williams

6. Sally Draper

7. Dr. Samantha Cox

8. Samantha K. McLaughlin

9. Al Herbst

10. Rhonda Banks

11. Jessica Striegel

12. Dr. Vijay Goyal

13. Jim Sadler

14. Robert Ordaczcenko

15. Scott Dunseth

16. Ryan Brown

BOARD APPOINTMENTS

Rockford Public Library welcomed Dennis Horton, director, Better Business Bureau Serving Chicago and Northern Illinois, to the board of trustees.

The Girl Scouts of Northern Illinois board named Scott F. McCleary as treasurer through 2024. Directors-atlarge through 2025: Ramona “Monie” Burns; Theresa Christian, Ph.D.; Dana Crosby; Dr. Sandra GonzalezAdamski, Ed.D., and Jessica Hirsch.

officer and president, retired from Woodward, Inc., after more than 31 years.

Woodward, Inc., appointed William John Godsman, to corporate vice president, strategy and business development.

Sally Draper (6) joined Rosecrance Foundation as senior vice president and executive director.

Robert Ordaczcenko (14) for PC and network technical support and Scott Dunseth (15) as vice president of security.

Rockford Christian Schools named Ryan Brown (16) as director of spiritual life for the 2022-2023 school year starting in August.

OSF HealthCare welcomed Samantha Cox, D.O. (7), endovascular surgeon, at the OSF Cardiovascular Institute office.

Kate Rosenwinkel (17), Rockford Mutual Insurance Company, was promoted to manager of commercial lines underwriting, and Lexi Olsen (18) and Kevin Janssen (19) hired as commercial underwriters.

Steve Schubert was named president of Advanced Machine and Engineering Co., Robin Moore as president of Hennig Enclosure Systems and Noah Goellner as president of Hennig, Inc.

Fehr Graham hired Luke Ziegler (20) as engineer and Dave Winnekins (21) as engineering technician.

Ryan Miller (22) will be the next president & CEO of Northwest Bank of Rockford effective July 1.

NEW HIRES, PROMOTIONS, RETIREMENTS

WilliamsMcCarthy LLP welcomed Samantha K. McLaughlin (8), associate, corporate transactions, estate planning and administration, real estate law and litigation.

Obsidian Manufacturing Industries, Inc., named Brenda Medrano as its newest project coordinator.

First National Bank and Trust hired Al Herbst (9) as senior residential loan originator, Janesville office; Rhonda Banks (10) as residential loan originator, Rockton branch, and Jessica Striegel (11) as residential loan originator, Beloit-Grand Ave., office.

First National Bank and Trust promoted Wanda Moucha (23) to vice president fraud prevention manager for the new fraud prevention team and Sean Gjestson (24) to vice president, deposit operations manager.

Raymond Garcia, M.D. (1), medical director, Rosecrance Harrison campus, was appointed to the Illinois State Police Merit Board.

Rockford Christian Schools named Dave Stanfield (2), president & CEO, Sunrise Pool Builders, Inc., to its board.

Brian Goeller (3) joined First National Bank and Trust as senior vice president, chief technology officer.

Crusader Community Health hired Katie Zimmerman as communications and marketing manager.

Pam Castro (4) has joined V2 Marketing & Management as a graphic designer of design and development across multiple platforms.

Rick Williams (5) named Judson University Basketball Hall of Famer and 2002 alumnus as its new athletic director.

Giovanna Mazzeri joined the Weichert, Realtors® - Tovar Properties’ Loves Park office.

Thomas (“Tom”) A. Gendron, chairman of the board, chief executive

17. Kate Rosenwinkel

18. Lexi Olsen

Mercyhealth welcomed Vijay Goyal, M.D. (12), board certified medical oncologist, to Mercyhealth Cancer Center–Rockford.

Crandall Stats and Sensors welcomed Eduardo De Leon as design engineer.

Jim Sadler (13), business analyst, retired from Rockford Mutual Insurance Company after more than 30 years of service.

Entre’ Computer Solutions hired

19. Kevin Janssen

20. Luke Ziegler

City First Church hired Dr. Judy Swanson Bethge (25) as head of school at Christian Life Schools.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

Entré named Corey Norton (26), managed service team, as Employee of the Quarter.

Amy Chatfield, vice president, Ad Vice Marketing, is now a StoryBrandcertified guide. Maureen O’Riley Cadie, creative content strategist, is now a Facebook-certified digital marketing associate.

Keep Northern Illinois Beautiful named its Earth Day Award Winners: Karen Marsh (27), Outstanding Individual Friend of the Environment, and Larry Didier, volunteer (deceased

21. Dave Winnekins

22. Ryan Miller

2021), Environmental Steward of the Environment.

Dr. Brant Hulsebus (28), Hulsebus ROCKFORD Chiropractic, received the Bob Hulsebus Legislative Leadership Award at the International Chiropractors Association’s annual meeting in April for advocacy of the ICA and chiropractic at the state and federal levels.

Kiwanis Club of Rockford awarded $13,000 in education grants to high school seniors: Ben Bathje, East High School; Audrey Hammer, Rockford Christian High School; Jazz Jones, Auburn High School; Evelyn SalasLopez, East High School, and Hannah Schauer and Remington Vincent, Lutheran High School.

The Jewish Federation of Greater Rockford honored Donald H. Bein, resident at Peterson Meadows, with the Holocaust Educator’s Award for his experiences as a liberator while serving with the Army during WWII at the Battle of the Bulge, 1944-1945.

Rockford Area Arts Council awarded its first round of 2022 Community Arts Action Grants of up to $500 each to: Norm Knott, “Mother Nature” art refurbishing, Womanspace; Connie Kuntz, “Winter Solstice Poetry Caroling,” and Gerri Hood, field trip for Fairgrounds Valley residents to the Rockford Art Museum and Discovery Center Museum and non-alcoholic “sip and paint.”

Rosecrance Foundation presented its highest award, the Castle Award, to longtime CEO Philip W. Eaton (29).

Rockford IceHogs named its annual team award winners for the 2020-21 season: Dylan McLaughlin and Arvid Soderblom (Most Valuable Players), (continued on page 19)

23. Wanda Moucha

24. Sean Gjestson

THEVOICE • rockfordchamber.com

in the news

MEMBERS IN THE NEWS

25. Dr. Judy Swanson Bethge

26. Corey Norton

19

June 2022

Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

27. Karen Marsh

28. Dr. Brant Hulsebus

29. Philip W. Eaton

30. Mary Jo Hare

31. Zach Grycan

32. Dr. Geri Fox

33. Tom Roeser

34. Anayeli Flores

35. Amy Casey

36. Molly Beckford

37. Clover Smith

38.Eric Brown

Continued from page 18 Lukas Reichel (Rookie of the Year and Leading Scorer), Ian Mitchell (Defenseman of the Year), Josiah Slavin (Unsung Hero), Garrett Mitchell (Heavy Hitter Award), Michal Teply (Most Improved Player) and Russ Holden (Man of the Year).

Mayor Steve Johnson presented Teresa Beach-Shelow and Thomas Shelow, owners of Superior Joining Technologies, Inc., with a Community Investment Award for its 30th anniversary and commitment to the Machesney Park business community.

Mary Jo Hare (30), co-owner, Servpro of Rockford, was inducted into the Girl Scouts of Northern Illinois Hall of Fame for more than 30 years volunteering on committees, chairing events and as leadership trainer.

Erna Colborn, financial advisor, Edward Jones, received the Accredited Behavioral Finance Professional™ designation from the Denver-based College for Financial Planning®.

Zach Grycan (31), director of stewardship, Natural Land Institute, was recognized by the Illinois Prescribed Burn Association with the Spark Award.

Rockford Christian Schools gave Legacy awards to LuAnne Munch, faculty & staff; Tim and Karen Ancona, philanthropist, and Dr. Eric and Andrea Fulcomer, volunteer.

Dan Vale, swim team head coach, YMCA of Rock River Valley Stingrays,

won the American Swimming Coaches Association 30 Under 30 and earned a grant to attend the ASCA World Clinic in Las Vegas to further develop his coaching skills.

Rob Grindle, Blackhawk Bank, was recognized as an IHDA top mortgage producer of 2021 for the Northwest Illinois Region, with more than $4 million in production.

Geri Fox (32), M.D., MHPE, associate dean for wellness curriculum, University of Illinois College of Medicine, received the Dean’s Distinguished Service Award for outstanding leadership and service.

Girl Scouts of Northern Illinois named its Top 10 Cookie Entrepreneurs for 2021-22: Rhiannon Reynolds, Oswego; Lydia Miller, Cortland; Zoey Campbell, Caitlyn Hazelwood, Alexis Taylor, Kamarina Henriquez, Madison Lucius, Abigail Shoemaker, Olivia Shoemaker and Giallana Tarello, all of McHenry.

Rockford Housing Authority gave Diane Rosin its April Director’s Spotlight Award.

Judson University gave Tom Roeser (33), president, OTTO

Engineering, the D. Ray Wilson Volunteer Service Award for investing in Carpentersville and East Dundee, Ill. His company bought and rehabbed more than 150 entry-level homes; reselling them at no profit.

Anayeli Flores (34), received the Bea Wilson Youth Volunteer Service Award.

Amy Casey (35) and Molly Beckford (36) earned their Associate in Insurance designations from The Institutes and Clover Smith (37), Rockford Mutual Insurance Company celebrated her 53rd anniversary.

Eric Brown (38), education & advocacy coordinator, RAMP, received the Distinguished Service Award during the WIU Recreation, Park and Tourism Administration Professional Development Conference at Western Illinois University.

Thaddeus, owner of Little Nick’s, placed in three categories in the “Memphis in May” world championships BBQ cooking contest: World championship beef (first place), and Vinegar BBQ sauce

and Whole hog (second place).

The Alpine Kiwanis Club named seven students who received $3,000 scholarships from proceeds raised during the 2021 Alpine Kiwanis Brat Days and the Alpine Kiwanis Club Scholarship Fund of the Community Foundation of Northern Illinois: Audrey Hammer, Rockford Christian High School; Lizeth MartinezMedrano, Auburn High School; Evelyn Molina, Belvidere North High School; Dylan Paccagnini and Kaitlyn Wrage, Hononegah High School; Sara Rothermel, Durand High School, and Tauryn Walker, Auburn High School.

Rockford Christian Schools students Bre Freund and Nino Tarara received Rockford Rotary Club certificates of appreciation. Big Northern Art & Design Competition Winners: Zoe Antczak (best in show-2D); Elena Granzeier, Adam Santana, Erin Powell, Luke Frazier (first place); Adam Santana, Zoe Antczak, Cassidy Proper, Marin Carlini (second place), and Sophia Chanthanlangsy, Paige Gardner, Elena Granzeier, Marin Carlini (third place).

Leadership Rockford 2022 This year, 36 professionals graduated from the program as the 67th Class of Leadership Rockford.

They join the almost 2,000 alumni who have participated in the program before them.

Participants spent time learning about the Rockford community by visiting different organizations, learning from a wide variety of leaders.

The mission of Leadership Rockford is to build leadership skills and enhance awareness of business, government and civic issues through interaction and direct involvement with business and community leaders.

Moderators were Paul Arco, OSF Healthcare Saint Anthony Medical Center and Katie Bryant CoyleKiley Insurance Agency, Inc.

GRADUATES Ryan Adleman, Blackhawk Bank Bill Albee, Reno & Zahm LLP Brooke Benoit, City of Rockford JinJu Bredeson, Midland States Bank Jessica Bruns, Woodward Casey Christianson, Savant Wealth Management Danielle DeDario, US Bank Lynsey Faraher, Dickerson Nieman Sue Fischer, OSF HealthCare Saint Anthony Medical Center Mike Franz, FNBO Tarina Frisella, Dickerson & Nieman Realtors Haley Green, Fehr Graham Matt Honson, Thayer Energy

Solutions Bridget Jennison, Rockford University Laura Laumer, Rockford Public Schools, District #205 Nathan Malewiski, Collins Aerospace Kelly Masanz, 13 WREX Andrew McCorry, Savant Wealth Management Nikki McIntosh, Mercyhealth Michael Montana, Four Rivers Sanitation Authority Sherrin Mulae, PNC Bank Armando Novoa, Mercyhealth Dan Obert, UW Health Northern Illinois Region Marianne Plath, Community Foundation of Northern Illinois Marsha Pryor, Schmeling

Construction Co. Erin Rabon, Circle of Change Kristina Reuber, Rockford Public Schools, District #205 Melisa Ribikawskis, Region 1 Planning Council Toby Rudsinski, LaMonica Beverages Inc Kevin Rynn, UIC College of Pharmacy Cindi Schaefer, UIC College of Pharmacy Jessica Schaefer, City of Rockford Emily Schubert, UW Health Northern Illinois Region Michael Silecchia, WQRF-TV/WTVO-TV Nicole Stiplosek, Associated Bank Nicole Wood, Savant Wealth Management

20

THEVOICE • rockfordchamber.com

June 2022

business

BUSINESS BRIEFS

Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

Rockford Area Arts Council gave its first round of 2022 Community Arts Action Grants to 317 Art Collective for “Art’s Happening Downtown 2022, Natural Land Institute for “Family Nature Adventures” and Rockford Public Library for CRE815GLASS: Glass art summer classes at its maker’s lab.

$41,284 to three local organizations’ community assistance programs: Regional Access and Mobilization Project (RAMP), Rockford Rescue Mission and Easterseals Serving Chicagoland and Greater Rockford.

Rockford Rescue Mission earned organization-wide certification in The Genesis Process, a recovery curriculum with a proven track record of preventing addiction relapse, using approaches from a Biblical perspective and a scientific, neurological perspective.

Woodward, Inc., reported financial results for its second quarter of fiscal year 2022. Net sales were $587 million, compared to $581 million, an increase of 1 percent and net earnings of $48 million, or $0.74 per share, compared to net earnings of $68 million, or $1.04 per share. The board declared a cash dividend of $0.19 per share payable on May 31, 2022, for stockholders of record as of May 17, 2022.

Region 1 Planning Council released its first public Annual Report with its significant accomplishments One Body Collaboratives and local faith leaders launched a Community Flourishing initiative for faith leaders across denominational lines to come together and learn from one another, foster fellowship and unity as well as a flourishing community.

Blackhawk Bank announced a new partnership with Innovation Refunds to help businesses determine if they qualify for the Employee Retention Credit directly through the Blackhawk Bank website. ERC comes from the same COVID-19 relief bill as the Paycheck Protection Program, which incentivized businesses who kept employees on payroll during the pandemic.

Rockford Mass Transit District was named as a Champion of the Challenge for small transit properties for the Climate Action Plan it submitted to the U.S. Department of Transportation’s Federal Transit Administration as a part of its Sustainable Transit for a Healthy Planet initiative. To reduce greenhouse gas emissions in the transportation sector, RMTD replaced 15 diesel vehicles with hybrid electrics, which can run full electric in specific areas of the community. It ordered six battery electric buses and associated charging infrastructure; expected to be in service later this year.

The Coleman Foundation awarded Barbara Olson Center of Hope with $11,000 as matching dollars to those raised during the Center of Hope’s 2021 #GivingTuesday/Wish List appeal. It received $15,000 from the Helen Brach Foundation for adult therapy chairs and furniture to reduce anxiety for participants with sensory needs, $3,690 from Autism Speaks to build a path around its produce garden area for

OSF HealthCare, through its foundation, donated 300 CAT generation 7 tourniquets and 300 Israeli bandages to the Rockford Police Department for its first aid kits in each squad car. Christina Akely donated in honor of her late husband, Jay, who worked in law enforcement more than 20 years. OSF Northern Region EMS helped facilitate the request. participants with limited mobility, and $2,100 from Alpine Kiwanis Charities to expand its robotic animal program.

information about the company’s programs as well as other educational information, events and resources.

Blackhawk Bancorp announced plans to close two banking centers in Richmond and Island Lake, Ill., this August. The holding company’s long-term strategy is to invest in financial technology to stay competitive and meet the needs of today’s customers with increased digital, rather than in-branch, transactions.

Rockford Park District’s Aldeen Golf Club & Practice Centre hosts Family Night at the Range for three age ranges (4 to 6, 7 to 14, 15 to adult). Lessons are Mondays through July 25, 5 to 6 p.m. At least one adult golfer per family group is required. Register in advance at shop. golfrockford.org/events.

YWCA of Northwestern IL hired V2 Marketing & Management to redesign the company’s corporate website (www. ywcanwil.org). The new site features a modern look with easy access to

Rockford Mutual Insurance Company partnered with Kritzer Insurance Agency to make a sizable donation to non-profit organization, Hoosier Hills Food Bank, Bloomington, Ind. Midland States Bank contributed

Board Awards Funds to Boost Mental Health Programs Thanks to the half-cent sales tax, Winnebago County Community Mental Health Board made the second round of funding selections for new programs for Program Year 2022-2023; allocating more than $6.6 million.

Boys & Girls Club of Rockford, youth self-regulation program Children’s Home & Aid, Winnebago County TRIO program Circle of Change, first responder and youth classes City of Rockford, mobile integrated health-mental health program Crusader Community Health, behavioral health services expansion Family Counseling Service of Northern IL, service expansion 2.0 Lifescape Community Services, Inc., senior mental health program NAMI Northern Illinois, support, education and mental health advocacy OSF Healthcare, STRIVE Trauma Recovery Center Regional Access & Mobilization Project, Inc., mental health services and training Remedies Renewing Lives, Behavioral Health Clinician Project Rockford Park District Foundation, development of Lockwood Indoor Equine Center Rockford Sexual Assault Counseling, outreach therapists Shelter Care Ministries, Jubilee Community Outreach and Housing Stability Program Stepping Stones of Rockford, Inc., expansion of supervised housing for adults with SMI Winnebago County, Juvenile Detention Center, reducing isolation through expanded behavioral health and behavioral health implementation Winnebago County, Resource Intervention Center (RIC), behavioral health expansion Winnebago County Health Department, trauma informed community care coordination YMCA of Rock River Valley, protecting youth mental wellness YWCA Northwestern Illinois, mental health crisis case manager

Rock House Kids reached its expansion funding goal of $545,000. It received $50,000 from Kiwanis Charities of Rockford and $50,000 from Heritage Credit Union Legacy and matching funds from Connexus Cares Program towards its expansion.

The plan is for a recreational activity center with a basketball court, sound area and full projection screen; three new classrooms, a lounge-type area with library, a game room and more restrooms.

The Blackhawk Bank mortgage department was recognized as one of Illinois Housing Development Authority’s top lenders in the Northwest Illinois Region for 2021, with more than $17 million in production.

Community Foundation of Northern Illinois awarded $372,000 in scholarships to 140 students from 25 high schools across northern Illinois.

Recipients, along with their families, scholarship donors, reviewers and community members, will come together to celebrate at Scholarship Award Night on June 16 at Klehm Arboretum & Botanic Garden.

NW HomeStart and the Community Foundation of Illinois awarded $17,062 in neighborhood grants for neighbor-led and neighborhood-serving projects in northern Illinois in 2022: AF & AM Crusade; Comprehensive Community Solutions, Inc.; Coronado Haskell Neighborhood Association; First Covenant Church; Rockford Area Habitat for Humanity; SecondFirst Church; West Gateway Coalition; Winnebago Community Historical Society, and Winnebago County Housing Authority.

Judson University celebrated 188 graduates during its 87th commencement ceremonies on May 7.

Three-time Olympian Tracy Evans Land gave the keynote address.

In May, the Rockford Park District Board of Commissioners asked its foundation to update fundraising priorities and focus on raising the remaining funding needed for the Indoor Equine Center at Lockwood Park. An estimated $4 to $6 million is needed to build the facility, along with future operational support.

WNIJ (89.5 FM) announced its increasing coverage of agriculture, water and environmental issues with a new Mississippi River Basin Ag & Water Desk this summer. Report for America, the University of Missouri School of Journalism and the Society of Environmental Journalists will provide in-depth stories on the major river system. (continued on page 21)

THEVOICE • rockfordchamber.com

June 2022

BUSINESS BRIEFS Continued from page 20 Rosecrance Health Network received the highest rating awards: Aetna’s Institute of Quality, Blue Cross Blue Shield’s Blue Distinction Specialty Care program, Cigna’s Center of Excellence and Optum’s Platinum Status.

Winnebago County Health Department’s maternal, infant & child health team launched a podcast series in collaboration with the Winnebago County Action Team, “Keeping Moms and Babies Alive,” to address maternal, infant and child health challenges.

OSF HealthCare Saint Anthony Medical Center received a “B” grade and OSF HealthCare Saint Elizabeth Medical Center an “A” grade on Leapfrog Hospital Safety Grades for spring 2022 by The Leapfrog Group.

Rockford Mutual Insurance Company named PAR Insurance Agency as Agency of the Year for 2021.

First National Bank and Trust Company reported net income of $9.2 million, an increase of 6.7 percent from

25-YEAR MEMBER

John Morrissey Accountants, Inc.

Howe Freightways, Inc.

The City of Belvidere, in partnership with the Region 1 Planning Council Land Bank, celebrated on May 13 its first fully renovated and improved land bank property at 1000 Nettie St.

35-YEAR MEMBERS

20-YEAR MEMBER

Northern Illinois Chapter, National Electrical Contractors Association Winnebago County State’s Attorney’s Office

Rockford Association for Minority Management

Boys & Girls Club of Rockford received an award for its after-school pilot partnership with Rosecrance Health Network, nurturing the mental wellbeing of more than 40 club members, ages 5 to 18, each night at the Fairgrounds Club location. Plans are to expand the program to other Boys & Girls Club locations.

ADVANCED TREE CARE OF ROCKFORD

INFINITE SOUL VIBRATIONS

Tree health services - board certified master arborist (your tree doctor) serving all of northern Illinois and southern Wisconsin.

Kirk Williams – 815-703-6962 advancedtreecareofrockford.com

A full-service metaphysical shop 333 E. State St., Ste. 108, 61104 Tamika Brown – 815-742-0092 infinitesoulvibrations.com

At Byron Bank, we are founded on a rich history of helping people, businesses and communities succeed.

200 N. Walnut St. Byron, IL 61010 Brent Baker – 815-234-2561 5653 N. Junction Way Davis Junction, IL 61020 Ethan Johnson – 815-645-2610 11159 Hwy 76 Poplar Grove, IL 61065 Thana Reemtsma – 815-323-1452 www.byronbank.com

COUNTRY FINANCIAL AGENCY OFFICE 7025 Rote Road, Ste. 101, 61107 Robert Anderson – 815-633-9313 representatives.countryfinancial. com/robert.anderson

COUNTRY FINANCIAL - JUSTINE JOHNSON COUNTRY FINANCIAL INSURANCE AGENCY 435 N. Mulford Road, Ste. 6, 61107 Justine Johnson – 815-491-7026 representatives.countryfinancial. com/justine.johnson

Thank you to our members celebrating their anniversaries with the Rockford Chamber of Commerce

50-YEAR MEMBER

NEW CHAMBER MEMBERS

BYRON BANK

JUNE MEMBER ANNIVERSARIES

2020. Mortgage lending, wealth management, debit card income, fee income from the forgiveness of the Paycheck Protection Program (PPP) loans and overall technology related expenses, contributed to the increase.

OSF Saint Anthony College of Nursing recognized the graduation of 39 bachelors of nursing, two masters of science in nursing and four doctors of nursing practice at its Commencement on May 13.

UI HEALTH MILE SQUARE HEALTH CENTER L.P. JOHNSON ROCKFORD Committed to serving our community and provides health care to patients of all ages at all phases of life.

1221 E. State St., 61104 Shawn Novak – 815-972-1000 hospital.uillinois.edu/patients-andvisitors/mile-square-federallyqualified-health-center/locations/ lp-johnson-rockford

URBAN EQUITY PROPERTIES Urban Equity Properties acquires, renovates and manages buildings of significance in downtown cores.

134 N. 1st St., 61107 Caleb Wilson – 815-904-6696 urbanep.com

21

30-YEAR MEMBERS ARCO Machinery Movers LLC Brian Thomas Photography, Inc.

10-YEAR MEMBERS Fiberglass Innovations LLC Lonnie’s Stonecrafters, Inc. Necchi-New Home Sewing Center II Rock House Kids

MEMBERSHIP RENEWALS Thank you to members who renewed with the Rockford Chamber of Commerce in April 2022.

AC Johnston

Key Realty, Inc.

Allstate - J Ellis Agency

LSP Industries, Inc.

Alpha Controls & Services LLC

M2 Landscaping LLC

Ameriprise Financial - Aspire Financial Group

Manpower

Ameriprise Financial - Luminaire Financial Group Astro-Physics, Inc. B & H Office Furniture Ballard Properties, Highcrest Centre, LLC, Ballard Properties Group, I, LLC Belter Machinery Co., Inc. BMO Harris Bank Buckbee Weed Co. Butitta Brothers Automotive Caraotta Chiropractic Orthopedics P.C. Comfort Keepers Cookies by Design Curran Contracting Curran Contracting - Royer Asphalt Paving, Inc.

McDonald’s - Bear Family Restaurants - Auburn McDonald’s - Bear Family Restaurants - Kishwaukee McDonald’s - Bear Family Restaurants - Northridge McDonald’s - Bear Family Restaurants - Riverside Meridian Midland States Bank Miller Eye Center Northern Illinois Chapter, National Electrical Contractors Association One Body Collaboratives OrthoIllinois - Roxbury Rd OrthoIllinois - Riverside Blvd Paper Recovery Services Corp.

Pizza Hut - West Lane Rd (Rockford Pizza Inc.)

Custom Concrete Ltd.

Pizza Hut - 11th Street

D.Q. Grill & Chill - Dairy Queen Sandy Hollow

Pizza Hut - North Main

D.Q. Grill & Chill - Dairy Queen Perryville

Pizza Hut - Perryville Road Pizza Hut - South Alpine

DeMuth Steel Products, Inc Discovery Center Museum of Rockford Eickman’s Processing Company Engel Electric Co. FIELD First Community Credit Union FNIC - Trusted insurance advisors Freed Plumbing, Inc. FurstStaffing Global Spiritual Organization (Sikh Temple) Gruno’s Diamonds Holiday Inn Express - Rochelle HR Green Inc.

Prairie State Legal Services Inc. Progressive West Rockford CDC* River Valley Kitchens & Baths, Inc. Rockford Area Crime Stoppers, Inc. Rockford Country Club Rockford Radiology Associates Rockford Separators, Inc. Rosecrance Health Network Serola Biomechanics, Inc. Service Machine Company, Inc. Sjostrom & Sons, Inc. Stillman Bank Sundog The Pregnancy Care Center Ticomix, Inc.

Huntington Learning Center

US Cellular

I. Spinello Locksmiths and Security, Div. of Nate, Inc.

Winnebago-Boone Farm Bureau Wired Café

Integra Business Systems, Inc.

ZenBusiness

22

THEVOICE • rockfordchamber.com

June 2022

community

COMMUNITY EVENTS & WEBINARS

Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

JUNE 2022

Roy Gayle Pony Baseball Softball Inc., celebrates its 60th Diamond Anniversary, 10 to 11 a.m., free for all current and prior coaches, participants and spectators at 903 S. Meridian Road, Rockford. The 60th Diamond Dinner is 5 to 8 p.m., at LLL Society, 1515 9th St., Rockford.

Tickets at roygayle.square.site.

FRIDAY, JUNE 3 The Atrium of Rockford presents a Bowling and Lunch Event, 11 a.m. to 3 p.m., at Don Carter Lanes, 4007 E. State St., Rockford. Call 815-3910148.

SATURDAY, JUNE 4 Rockford Art Museum hosts a Booksale with Rockford Public Library, 711 N. Main St. Doors open at 9 a.m. Free admission, food trucks and activities all day. Visit rockfordartmuseum.org/events.

Saturday Fun on the Farm takes place, 10 a.m. to 4 p.m., Saturdays through Oct. 29, at Rockford Park District’s Lockwood Park, 5201 Safford Road. New this year is the hands-on Pony Experience. Advance ticket purchase for fee-based activities is available at www. lockwoodpark.com or 815-9878809.

SUNDAY, JUNE 5 Rockford Park District hosts Golf Sunday Fun Days for families and beginning golfers every Sunday, 3 p.m., May 1 to Oct. 30, at Sinnissippi Golf Course, 2004 Arlington Ave. Reserve a tee time online, but walk-ups welcome based on availability at the course. Visit www. golfrockford.org.

FRIDAY, JUNE 10 Join Nicholas Conservatory & Gardens program staff for a free Outdoor Guided Hike, 10 a.m. Meet by the outdoor restrooms, rain or shine. Free, but pre-registration required at nicholasconservatory. com/activities or 815-987-8858.

SATURDAY, JUNE 11 First National Bank and Trust hosts a free Shred Day, 9 a.m. to noon, at its location at 105 State Road 67, Walworth, Wis. Limited to six boxes of shred per person.

Klehm Arboretum & Botanic Garden hosts Sean Kenney’s Nature Connects Made with LEGO® Bricks; art made from simple toy blocks that explore animal endangerment, the balance of ecosystems and mankind’s relationship with nature, 9 a.m. to 7 p.m., June 11 to Sept. 11. Visit www. klehm.org/nature-connects.

Northern Illinois Hospice and local senior care experts offer an Alzheimer’s & Dementia Symposium, 8:30 a.m. to 1 p.m., at Ken Rock Community Center, 625 Adams St., Rockford. Space is limited. Register at https://bit.ly/ winnebagoalz or 815-484-1302.

SUNDAY, JUNE 12 Heritage Museum Park presents Music at the Museum featuring Trinadora, 1 to 4 p.m., in the gazebo at 1129 S. Main St., Rockford.

SUNDAY, JUNE 26

Rockford Park District invites families to Saturday Fun on the Farm at Lockwood Park with activities such as pony rides, wagon rides, free Children’s Farm Barn visits and staffguided horseback trail rides. © Rockford Park District Photo by Jesse Fox Guided tours through the Ethnic Heritage Museum and GrahamGinestra House, 2 to 4 p.m. Bring a lawn chair.

Multi-platinum selling and awardwinning artist Travis Tritt performs, 7:30 p.m., at Coronado Performing Arts Center, 314 N. Main St., Rockford. Tickets at Ticketmaster. com, at the box office or 815-9685222.

MONDAY, JUNE 13 Rockford Park District’s FIRE Track & Field summer program takes place at Boylan High School stadium in Rockford for 4- to 18-year-olds. Register at least one week prior at www. rockfordparkdistrict.org (registration link), fire@rockfordparkdistrict.org or 815-987-8800.

Rockford Area Arts Council hosts SPARK! Build: Somnium Project, June 13 to 30, for high schoolers.

SOMNIUM Art Camp is an intensive three-week skill-building apprenticeship program for young artists. Visit artsforeveryone.com.

The Rockford Area Plumbing, Pipefitting and Refrigeration Joint Apprenticeship Training Committee is accepting Applications for Apprenticeships, running through Jan. 6, 2023, at the Local 23 Training Office, 4525 Boeing Dr., Rockford. Visit www.ualocal23.org or 815-397-0342. Must be a high school graduate or equivalency and pass one year of standard high school algebra.

TUESDAY, JUNE 14 University of Illinois ExtensionWinnebago County presents Northern Illinois 4-H Summer Day Camp, June 14 to 16, at Rock River Christian Camp, Polo, Ill. Check-in at 9 a.m.; checkout at 8 p.m. Open to all boys and girls, ages 8 to 14. 4-H membership not required. Visit extension.illinois.edu/bdo/northernillinois-4-h-camp.

WEDNESDAY, JUNE 15 RAMP’s 13th annual Bad Pants Golf Open at Timber Pointe Golf Course, 5750 Woodstock Road,

Poplar Grove, Ill. Shotgun start at 3 p.m.; nine-hole golf scramble with contests, drink tastings and prizes for best bad pants overall and best team bad pants. Silent auction and dinner from Famous Dave’s. Register at give.classy.org/badpants.

SATURDAY, JUNE 18 Juneteenth1865, Produced by Rockford Community leader Tommy Meeks (Inner City Reconstruction Group) will take place Saturday, June 18 & Sunday, June 19th at Sinnissippi Park. June 19th, will include a community family reunion with live music with Groove Hotel, Juneteenth Princess and Queen Pageant, youth activities with the Rockford Park District, Community Chautauqua Conversations, and more. Sunday will host a community church service with Pastor Alexander of Hope Fellowship & Pastor Copeland of New Zion, the All Black Graduation, and a special Sunday’s Best Gospel Themed Talent Show Competition with Harlan Jefferson. Through a partnership with Think Big, both days will provide opportunities to shop with and support minority-owned businesses in the area.

MONDAY, JUNE 20 Rockford Area Arts Council hosts New Ways, June 20 to July 15, for middle and high schoolers. A summer program led by local artists and educators on digital animation, sound art, video production and 3-D printing. Visit artsforeveryone.com.

Discovery Center Museum hosts STEM Summer Camps, all-day and half-day camps, Mondays through Fridays, starting this week. Visit www.discoverycentermuseum.org or call 815-963-6769.

SATURDAY, JUNE 25 Natural Land Institute presents Family Nature Adventures, a free event especially for families with children, ages 2 to 14, 9 a.m. to 1 p.m., at Nygren Wetland Preserve, 3714 W. Rockton Road, Rockton.

Register at naturalland.org or contact 815-964-6666 or info@ naturalland.org.

Heritage Museum Park presents Music at the Museum featuring a drama and sing-along, “Candles in the Dark,” with Dorothy PaigeTurner, 1 to 4 p.m., in the gazebo at 1129 S. Main St., Rockford. Guided tours through the Ethnic Heritage Museum and Graham-Ginestra House, 2 to 4 p.m. Bring a lawn chair.

MONDAY, JUNE 27 Keller Williams Realty Signature hosts How to be an Ally and Bystander Intervention, a diversity meeting, noon to 1 p.m., at 4201 Galleria Dr., Loves Park. Call 815315-1111.

WEDNESDAY, JUNE 29 University of Illinois Extension presents Wizarding World of 4-H School, 9 a.m. to noon, at Prince of Peace Church, 2336 Freeport Road, Rockton. For youth, ages 6 and up, who have completed first grade. 4-H membership not required. Preregistration required at go.illinois. edu/jsw or 815-986-4357.

THURSDAY, JUNE 30 Deadline to apply for the second round of Rockford Area Arts Council Action Grants. Up to $500 will go to area artists and advocacy organizations for creative endeavors.

Preference to first-time applicants and/or unique projects. Action tees available for purchase in collaboration with Rockford Art Deli and 2021 Rockford Area Visual Artist of the Year, Manny Tang. Proceeds help fund the program. Visit artsforeveryone.com/raac-grants to apply.

JULY 2022 SATURDAY, JULY 9 First National Bank and Trust hosts a free Shred Day with Paper Recovery, 9 a.m., to noon at 1882 Inman Pkwy, Beloit, Wis. Visit www. bankatfirstnational.com.

SUNDAY, JULY 10 Heritage Museum Park presents Music at the Museum featuring Danny McDade, 1 to 4 p.m., in the gazebo at 1129 S. Main St., Rockford. Guided tours through the Ethnic Heritage Museum and Graham-Ginestra House, 2 to 4 p.m. Bring a lawn chair.

THEVOICE • rockfordchamber.com

CHaMBER

ADVERTISERS INDEX

CHAMBER EVENTS & WEBINARS Rockford Chamber members appear bolded.

Thank you for your support of your fellow Chamber members.

JUNE 2022 WEDNESDAY, JUNE 1 The Positive Impact of Land Banks as an Economic Development Tool, 11:30 a.m. to 1 p.m., at Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. Success stories by Rockford Mayor Tom McNamara; Michael Dunn Jr., executive director, Region 1 Planning Council; Eric Setter, land bank coordinator, and various local developers.

TUESDAY, JUNE 7 Ribbon cutting at OSF Medical Group - Obstetrics & Gynecology, 12:30 to 1:30 p.m., at 621 Roxbury Road, Rockford.

FRIDAY, JUNE 10 Government Affairs Council, 7:30 to 9 a.m., Stockholm Inn, 2420 Charles St., Rockford. Sponsored by AT&T.

TUESDAY, JUNE 14 Business Women's Council, 11:30 a.m. to 1:00 p.m., Forest Hills Country Club, 5135 Forest Hills Rd., Rockford. Join us as we discuss Virtual Meeting Etiquette: The Dos

23

June 2022

and Don’ts for an Effective Online Meeting” presented by Lexi Tintlemann, Communications Specialist at KMK Media. Sponsored

by Associated Bank.

WEDNESDAY, JUNE 15 IGNITE After 5 - The Olympic Tavern, 5:30 to 7:30 p.m., 2327 N. Main St., Rockford.

Blackhawk Bank . . . . . . . . . . . . . .4, 14

Northwest Bank . . . . . . . . . . . . . . . . .13

Byron Bank . . . . . . . . . . . . . . . . . . . .12

OSF HealthCare . . . . . . . . . . . . . . . . .5

Cyrs Wealth Advisors, LLC . . . . . . . .14

Rockford Casino . . . . . . . . . . . . . . . . .9

Forest Preserves of Winnebago County . . . . . . . . . . . . . . .8

Rockford Chamber of Commerce . . . . . . . . . . . . . . . .17, 23

Illinois Bank & Trust . . . . . . . . . . . . . . .2

Rockford Mutual Insurance Company . . . . . . . . . . . . .12

The Illinois Small Business Development Center (SBDC). . . . . . .11

Schmeling Construction Co. . . . . . . . .6

LaLoggia Investment Group . . . . . . . .6

Stillman Bank . . . . . . . . . . . . . . . . . . .7

Mercyhealth . . . . . . . . . . . . . . . . . . . . .3

Thayer Energy Solutions . . . . . . . . . . .7

NIU Rockford Conference and Event Services . . . . . . . . . . . . . .15

Winnebago County Health Department . . . . . . . . . . . . . . .4

Northern Public Radio . . . . . . . . . . . .15

TUESDAY, JUNE 21

VOICE

Ribbon cutting at Goodwill Industries of Northern Illinois, 1 to 2 p.m., to celebrate the opening of the new store at 3068 McFarland Road, Rockford.

THURSDAY, JUNE 23 40 Leaders Under 40 Honoree Reception, 3 to 5 p.m., at Hidden Creek Estates, 13276 White School Road, Roscoe. Sponsored by workplace (presenting); Illinois Bank & Trust, Northwestern Mutual and Mercyhealth (hospitality), and OSF HealthCare Saint Anthony Medical Center (business).

THURSDAY, JUNE 30 Grand opening/ribbon cutting at BioLife Plasma Services, 10 to 11 a.m., 5824 E. State St., Rockford.

For Up-to-date Event Information, visit rockfordchamber.com

the

Chamber Staff / Call 815-987-8100 ...........................................Direct Line Caitlin Pusateri, President ................................................................... 815-316-4337 Lynette Jacques, Vice President, Member Investment ....................... 815-316-4317 Jeff Bailey, Membership Development Executive ............................... 815-316-4336 Doug Hessong, Director of Publications & Technology ...................... 815-316-4338 Carmen Kellerman, Events Manager .................................................. 815-316-4302 Kristin Muehlfelder, Member Relations................................................ 815-316-4315 Doug Rand, Accounting Manager/Controller ...................................... 815-316-4316 Joan Sundvall, Membership Contact Coordinator .............................. 815-316-4320 Edward Caceres, Director, Small Business Development Center ................................................ 815-987-8100

CHAMBER BOARD OF DIRECTORS & OFFICERS EXECUTIVE COMMITTEE

DIRECTORS LaVonne Brown Savant Wealth Management

Chair of the Board Dan Ross Community Foundation of Northern Illinois Vice Chair Jean Crosby Berkshire Hathaway HomeServices Crosby Starck Real Estate Vice Chair Don Daniels Treasurer John Schuster JFS Services

Samuel J. Castree Staff Management, Inc. Lesly Couper workplace Doug Curry Stenstrom Construction Group Rebecca Epperson Chartwell Agency Carol Friesen OSF HealthCare Saint Anthony Medical Center Eric Fulcomer, Ph.D. Rockford University Ira Grimmett Collins Aerospace Tim Honquest Honquest Family Funeral Home with Crematory

Michael F. Iasparro Hinshaw & Culbertson LLP Carly LaMonica LaMonica Beverages, Inc. Kris L. Kieper Machajewski YWCA Northwestern Illinois Nicole Radford UW Health Northern Illinois Region Denise Sasse RSM US LLP Peter Schmeling Schmeling Construction Co. Brent Scott Rockford Community Bank, A Wintrust Community Bank Teresa Sharp American Precision Supply, Inc.

Karl Swanson Illinois Bank & Trust Christina Valdez CMM & Associates Dustin Vock Meiborg, Inc. Robert Young Midwest Packaging and Container

EX-OFFICIO DIRECTORS Caitlin Pusateri President Rockford Chamber of Commerce John Groh Rockford Area Convention & Visitors Bureau Therese Thill Rockford Area Economic Development Council

Alex Stagnaro-Green, MD, MHPE, MHA Univ. of Illinois College of Medicine Rockford

JULY VOICE SPECIAL SECTIONS The Construction / Real Estate Issue Health Care Advances 40 Leaders Under Forty Congrats For information on advertising, call 815 987-8100

ROCKFORD CHAMBER GOLF CLASSIC 2022