July Voice 2023

of the rockford business community

Seniors, healthcare, and the housing conversation

Education and planning help ease difficult transitions

By Andrew Wright, Rockford Chamber of Commerce

As the baby boomer generation ages, more people are looking for ways to remain at home and independent, even if it means downsizing to a ranch-style house for better in-home access and convenience.

In 2022, the National Investment Center for Seniors Housing & Care released data that showed seniors were choosing to live independently longer, with a rising demand for independent senior housing. These rates grew from

77.8% in the second quarter of 2021 to 83% in the fourth quarter of 2022, indicating a stronger commitment for seniors to age in place.

Generation X and millennials are seeking resources to help their parents navigate care options that can aid in their independence, such as in-home care, transportation services and senior living housing.

Unlocking senior living resources

A significant injury or illness often forces seniors to move to a facility that offers emergency services, mobility aids and nursing care during treatment and recovery. But with the rise in home health care resources, an injury or illness may not require leaving the home to get treatment.

Ashley Stone is the assistant director of nursing for Interim Healthcare of Northern Illinois. With 10 years of nursing experience, ranging from emergency room and intensive care to hospice and in-home post-acute care, Stone has seen how in-home care can motivate patients to get better.

“When we provide care to patients in their own home, it does drive them to do the work to regain independence and strength needed to stay in the home. It can often be the driving force for patients to work harder,” she said. “Many of these patients are getting back from a prolonged hospital stay, and being home does something for their spirit, their mental health and well-being.”

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REGION 1 PLANNING COUNCIL HOSTS WORKSHOPS FOR REGIONAL PLANNING EFFORTS

R1 Planning Council is hosting six SWOT workshops designed to gather input from residents to hear their perceptions about the Northern Illinois region. R1 plans to use this feedback to guide local policymakers as they update federally-required planning documents that steer progress in the area’s transportation, economic development and climate needs. Your participation will help provide a greater understanding of what is working in your community’s planning implementation and what is not.

Please join us for the following sessions:

Wednesday, July 19

Built Environments & Neighborhoods – Strengthening neighborhoods through quality transportation options, equitable housing and economic competitiveness.

Wednesday, July 26

Transportation & Infrastructure – Identifying priorities for highways, bridges, public transit, freight, bicycles and pedestrians.

Wednesday, August 2

Innovation & Investment –Sharing industry strengths, remaining competitive and funding for job creation and quality of life improvement.

Congratulations to our Superlatives award winners!

The Rockford Chamber of Commerce celebrated the winners of the inaugural 2023 Superlatives on June 15th at the Byron Forest Preserve in Byron. The Superlatives Awards were inspired by the traditional yearbook awards handed out to seniors across the country, and allowed the Rockford Chamber to recognize excellence in individuals, companies, and things that make Rockford a great place to live and work.

Honorees included: a genuine rock star, a world class drum corps, an adorable pet, one very cool car, two remarkable chefs, a company that’s inventing the future, an engineering staff that worked quickly to prevent a catastrophe, and the people who represent all that make Rockford a great place to be today, and give hope for an even brighter future.

you to meet our honorees, find out a little about what makes them remarkable, and discover how you can learn more about these notable Rockfordians.

Check out the profile on page 15 for more!

Wednesday, August 16 Energy – Needs and innovations for energy efficiency, equity, and clean/renewable sources.

Monday, August 28

Natural Resources & Climate – Current state of natural resources and climate impacts on water, forests and air quality.

Wednesday, August 30

Health & Equity – Public health practices designed to identify and understand community needs and improve health concerns.

Location: Rockford Mass Transit District East Side Transfer Center, 725 N. Lyford Road, Rockford

Time: 8:30-10:30 a.m.

All workshops are open to the public. Individuals may attend any or all of the workshops.

To register, please visit: r1planning.org/publiccomment

JEAN CROSBY board chair, Rockford Chamber of Commerce

CHAIRMAN’S PERSPECTIVE

Volunteering has its rewards

The chamber offers a variety of volunteer opportunities

Volunteering for the Rockford Chamber of Commerce offers a range of benefits, both personally and professionally. Here are some potential advantages of being a volunteer for the Rockford Chamber of Commerce:

Networking opportunities

Volunteering lets you connect with a diverse group of professionals, business owners and community leaders. This networking can provide valuable connections for personal and professional growth.

Business exposure

By volunteering, you will interact with local businesses and showcase your skills, expertise and professionalism. This exposure can lead to new business opportunities, partnerships or job prospects.

Skills development

Volunteering can help you develop and refine your professional and social skills.

Whether it’s event planning, marketing, public speaking or leadership, the Rockford Chamber of Commerce offers a platform for you to enhance your abilities in a real-world setting.

Community involvement

As a volunteer, you contribute to the betterment of your local community. You can actively participate in initiatives that promote economic development, community revitalization and business growth. This involvement allows you to give back to your community and make a positive impact.

Access to resources and information

The Rockford Chamber of Commerce provides valuable information and resources for businesses. As a volunteer, you gain access to a wealth of industryspecific knowledge, educational opportunities, workshops, seminars and market insights, which can be

advantageous for your own business or career.

Increased visibility and credibility

Being associated with the Rockford Chamber of Commerce enhances your professional credibility and reputation. It shows that you are invested in your community and committed to supporting local businesses. This increased visibility can lead to greater trust and recognition within your industry and the community at large.

Influence and advocacy

The Rockford Chamber of Commerce often plays a significant role in local policymaking and advocacy efforts. As a volunteer, you can shape and influence decisions that affect the business community. You can contribute to discussions, voice your opinions and play an active role in advocating for the needs and interests of local businesses.

Personal growth and fulfillment

Volunteering is a rewarding experience that provides a sense of personal fulfillment and satisfaction. It allows you to contribute to a cause larger than yourself, make a positive difference and develop a sense of civic responsibility. Volunteering will also help you develop empathy, compassion and a broader perspective on community issues.

Overall, volunteering for the Rockford Chamber of Commerce offers numerous benefits that can enhance your personal and professional life. It provides networking opportunities, skill development, community involvement, access to resources, increased visibility, advocacy opportunities, and a sense of personal fulfillment. If you haven’t thought about being an active volunteer before, maybe it’s time.

READY TO VOLUNTEER?

Connect with Kristin Muehlfelder, member specialist, to find the perfect volunteer opportunities to enhance your membership and meet your needs.

Email her at kmuehlfelder@ rockfordchamber.com today.

A novel way to increase productivity

Help your employees quit smoking with WCHD support

Research shows that smoking is associated with significant productivity loss in the U.S. Employees who smoke were shown to have 28% more absenteeism and 24% more overall work impairment than former smokers. Research also shows that smokers are more likely than nonsmokers to take unsanctioned breaks, resulting in approximately 15 minutes of lost work per cigarette.

Quitting smoking is shown to increase work productivity rapidly after cessation. Evaluating the impact of smoking on your workplace productivity is good for your bottom line.

Helping your employees improve their health can reduce absenteeism. Quitting smoking, vaping and other tobacco related products is an important step toward improved health. Smoking causes diminished overall health and causes

general adverse effects on the body, including inflammation and decreased immune function.

Smoking is one of the main risk factors for infections of respiratory systems, digestive tract and reproductive systems. Employees who are on the job but not fully functioning due to illness (termed presenteeism) are one-third less productive. Not only do these health issues lead to increased work absenteeism and decreased productivity, but they increase healthcare costs as well. Quitting reduces the risk of premature death and the risk for many adverse more long-term health effects, including cardiovascular diseases, chronic obstructive pulmonary disease (COPD) and cancer.

While quitting smoking isn’t easy and nicotine addiction can make it hard to quit, supporting your employees during the quitting process can lead to more

successful outcomes. Many adult cigarette smokers want to quit. Businesses can help their employees quit smoking by providing support and connecting employees to resources to help them quit. For those thinking about quitting or are ready to quit now, the Winnebago County Health Department (WCHD) can help them on their journey. The Illinois Quitline is also available at 1-866-Quit-Yes.

WCHD is here to help your business support your employees who want quit smoking, from communicating to employees about the benefits of quitting to helping your business implement

evidence-based tobacco cessation programs. Contact WCHD at 815720-4000 and ask for the Tobacco Free Communities Program to get started today.

For more information on what your business can do to create smoke-free environments go to the Winnebago County Health Department website, https://publichealth.wincoil.gov/smokefree-illinois-act/.

The views expressed are those of the Winnebago County Health Department and do not necessarily represent those of the Rockford Chamber of Commerce.

GUEST COLUMNIST

Greater Rockford Arab Chamber of Commerce launches

Empowering entrepreneurs and fostering inclusivity

The Greater Rockford Arab Chamber of Commerce announced its formation. With a vision to unite people from diverse backgrounds, the chamber plans to collaborate with other

local business associations, including the Rockford Regional Hispanic Chamber of Commerce, the Rockford Black Chamber of Commerce, and the Rockford Chamber of Commerce.

“In a community as big as Rockford, we want to be part of the ‘we.’ We cannot be successful if I am ‘I’ and you are ‘you.’ If we work as ‘we,’ then we can make it happen,” said Mustafa Abdall, president of the Greater Rockford Arab Chamber of Commerce.

The Greater Rockford Arab Chamber of Commerce will offer support and guidance to the estimated 688 Arab-American-owned businesses in Winnebago County. However, the organization’s mission extends beyond ethnicity, emphasizing the importance of collaboration and partnership with individuals and entities from all walks of life. By fostering relationships with

various chambers of commerce, the chamber aims to build a united network that strives for the betterment of the entire community.

During the inaugural meeting of the Greater Rockford Arab Chamber of Commerce, Abdall stressed that achieving the organization’s objectives would require collaboration and participation from every level of the community – residents, businesses, elected officials and more. He also outlined some of the immediate assistance available through the chamber, including graphic/web design support and referral services to local banks and resources.

The chamber is actively accepting memberships and engaging with entrepreneurs who seek guidance and support. It plans to facilitate workshops, mentorship programs and resources that empower aspiring Arab entrepreneurs and community members on their respective entrepreneurial journeys.

The launch of the Greater Rockford Arab Chamber of Commerce marks a significant step forward in Rockford’s commitment to diversity, inclusivity and economic empowerment. As the organization gains momentum, it’s expected to make a lasting impact on the local business landscape, fostering a culture of collaboration, knowledgesharing and prosperity for all.

CESAR SILVA, Greater Rockford Arab Chamber of Commerce

Rockford Structures profile profileMEMBER PROFILE

On the north side of Machesney Park is a low brick building with a sign out front that reads, “Rockford Structures Inc. ‘Our Business is Building Yours.’”

Inside, industry awards and project photos tell the story of Rockford Structures – the Beef-a-Roo Fire House on North Second Street, grand brick churches with tastefully appointed sanctuaries, the Pig Minds Brewery, the Rockford Rescue Mission building, Crusader Clinic, Midwest Bank branches and more.

“I’m always proud to drive around Rockford with my children and point out the buildings that their grandpa and their great-grandpa built,” said Nathan Heinrich, third generation owner of Rockford Structures.

The company was founded in 1966 by Lenz Heinrich. Lenz was a World War II veteran who returned from the war as a mason by trade. But an accident with a mortar mixer that broke his leg left Lenz looking for other opportunities to remain in his chosen profession. That’s when he discovered engineered metal buildings through Star Building Systems and opened his own business.

Lenz’s son Brad followed in his footsteps, growing the business beyond the stateline. In 1996, Nathan officially joined the company after earning an associate’s degree in construction management at Rock Valley College.

“By then I’d already spent time working with my dad cleaning up job sites since I was about 10 years old,” Nathan said.

In addition to new construction, Rockford Structures also specializes in renovating historic structures, such as the William Brown Building. Located at 226 S. Main Street in Rockford, the landmark was originally built in 1892.

“I remember being on an 80-foot lift putting in new windows made possible with historic tax credits,” Nathan said. “The trim work inside the Amcore Bank branch on the main floor was stunning. We made the doors by hand; doors that size and style couldn’t be bought in a store.”

Rockford Structures’ reputation has grown beyond the stateline area, and they now work with developers and builders throughout the country. One developer, Todd Raufeisen, was so impressed with the company that he jumped at the opportunity to join their team.

“It was a big decision to go to work for someone else after 35 years of working for myself. But the decision came down to the people I would be working for and what they stood for,” said Raufeisen, now VP of business development at Rockford Structures. “I was really attracted to working with this family. The people who work at Rockford Structures have a commitment to their employees and customers. They work with integrity and honesty.”

Today, Rockford Structures offers innovative approaches to help businesses get their operations up and running in a time of uncertain supply chains. They’re working projects from California to South Carolina and helping develop real estate for landowners as well as companies leasing commercial locations.

“In today’s economy, customers come to us looking for solutions beyond just building a building. In some instances, we can help by acting as developers. In others, we can build turnkey operations for building one or two locations into 10 or 12 locations. We can even help them build a sustainable business model,” Raufeisen said. “We help you build your business better.”

Shop local to build a stronger community

The shops at Edgebrook appreciate your business

In the age of online retail giants and sprawling strip malls, the value of neighborhood shopping centers like Edgebrook cannot be overstated. They’re local hubs of entrepreneurship and help foster strong communities and contribute to the overall wellbeing of our neighborhoods.

Edgebrook is proud to play a role in driving the local economy. More than 90% of our tenants are locally-owned businesses – something we want our region to recognize and celebrate. Locally owned businesses generate employment opportunities and stimulate job growth within the community. According to studies conducted by the Institute for Local Self-Reliance, local businesses tend to create more jobs than large, national chains.

When you shop local, you’re helping circulate money within the community. Your dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at

national chains. When shopping local, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.

“Lucha Cantina is celebrating our tenth anniversary this year, and over those years we’ve seen Edgebrook go from a retail center to a lifestyle center where we truly serve the community in so many different ways,” said Josh Binning, owner of Lucha Cantina. “Edgebrook has become a vibrant lifestyle center right here in the heart of the Rockford community.”

In the past year, Edgebrook welcomed seven new merchants to the mall, and the shopping center hasn’t experienced any turnover.

“We feel that Edgebrook is the place to be these days,” said Christine LaMantia, owner of Roxy Carmichael Boutique, which moved to Edgebrook in 2023. “The ambiance, the events, the feeling of a fun vibe and positivity is what helped

us make our decision to move. And to be with other up-and-coming businesses as well as the established ones makes us feel that the move will increase our traffic flow, and we’ll be able to draw new customers.”

Places like Edgebrook also act as a gathering place. Through events such as Music on the Mall, Edgebrook Farmers Market, ARTSY Arts & Craft Exhibit, Cider n’ Cinnamon, and so many more, we’re able to provide a platform for local entrepreneurs to connect with community members and grow their businesses.

Hundreds of local artisans and businesses participate in and sponsor our community events during the year and collaborate with other organizations. All this activity helps build personal relationships and creates a sense of belonging that contributes to the unique character of the Rockford region.

Edgebrook has been a staple in the community for decades thanks to support from the community. The shopping center’s goal will always be to provide valuable products and services to neighbors. We contribute to the distinct character and charm of the region because our merchants offer a wide

range of unique, locally-produced goods and services that reflect the community’s culture and values. The local businesses that call Edgebrook home provide artisanal baked goods, tacos, manicures, physical therapy, dental work, boutique shopping, and so much more – a welcome alternative to the standardized offerings of national chains.

Choosing to shop locally helps create a diverse and vibrant marketplace, enriching the community experience and attracting visitors.

Neighborhood shopping centers are the lifeblood of communities, bringing economic, social, and environmental benefits. When you shop local, you are contributing to the prosperity of our neighborhoods and investing in the future wellbeing of the community. Together, let’s celebrate and champion the value of neighborhood shopping centers like Edgebrook and others in our region, ensuring vibrant and thriving communities for generations to come.

Thank you for shopping at Edgebrook. The views expressed are those of Dingus and do not necessarily represent those of the Rockford Chamber of Commerce.

SANDY DINGUS marketing and events coordinator, Edgebrook

The community gathers on Friday, June 9, 2023, at center court at Edgebrook to enjoy the band The GoDeans during Music on the Mall. Music on the Mall is a free concert series happening all summer long. Photo credit: The GoDeans

BRITTANY SCHULTZ, licensed real estate broker, Dickerson & Nieman REALTORS

GUEST COLUMNIST

Maximizing the home buying and selling experience

Navigating the current real estate market

Buying or selling a home can be an exciting yet challenging process. Whether you are a prospective buyer or a homeowner considering selling, the real estate market can be difficult to navigate, especially in today’s market.

Tips for buyers

Inventory continues to hold at an all-time low, and buyers interested in purchasing a home need to be prepared. According to the Northwest Illinois Alliance of REALTORS® paragon MLS statistics, there are 469 homes and condos for sale or presently on the market. In 2019 there were roughly 1241 homes and condos for sale.

To compete in this market as a buyer, it’s necessary to get a preapproval, preferably from a lender familiar with local market conditions. Additionally, you must determine your budget, which isn’t necessarily the amount you’re approved to purchase but a monthly payment you’re comfortable with.

Then you need to find a real estate agent. But how do you choose who to work with? The simple answer is an agent you feel comfortable with and who will address all your questions and concerns, no matter how big or small. Purchasing a home isn’t just a transaction; it’s likely your largest investment and your home.

Real estate is local, and different counties and municipalities have different rules. Your agent should be familiar with the current market conditions and have knowledge of the area where you’re interested in purchasing. With the current record low inventory, having a real estate agent that knows pricing and strategies for your local conditions will help you get your offer accepted.

Tips for sellers

If you’re preparing your home to sell, there are several things to consider to maximize your value.

Even with buyers being more forgiving in the current market, making

small updates can enhance your chances of multiple offers. Speaking with a real estate agent prior to making any updates can help you focus your efforts in the areas of your home that will give you the most return on investment. A knowledgeable agent can give you an idea of accurate pricing for your home and which updates will get buyers excited.

First impressions are crucial, and enhancing your property’s curb appeal can make a substantial difference in attracting potential buyers. The small things matter – freshen up the exterior paint, maintain a well-manicured lawn and clean your front door. These are what buyers see first when walking into your home.

For the interior of your home, consider making minor repairs and touch-ups to ensure that your property is in excellent condition. A common seller misconception is that fresh paint and new flooring aren’t necessary because the buyer will probably replace it after they purchase the home. So, why is this wrong? Most people shop with their eyes and may have a hard time envisioning the potential in a property. Other recommended updates include replacing outdated light fixtures and hardware, and touching up the woodwork.

Finally, it’s recommended that you clean, declutter and depersonalize the home. Clear out excess furniture and personal items to create a more spacious

and neutral environment. Potential buyers should be able to envision themselves living in the home without having to look beyond the family portraits and personal memorabilia.

Natural light is the best light for showing your home, so just cleaning your windows can make a huge impact. Also, consider cleaning out the closets and storage areas so buyers can see how much storage your home actually has.

One of Rockford’s greatest strengths is the variety of neighborhoods. We have rural, city and suburban living. Rockford is known for affordable housing, as well as diverse price ranges to suit nearly any lifestyle.

Buying or selling real estate can seem overwhelming at first, but collaborating with a real estate agent in Rockford can greatly simplify the home buying or selling process. Their expertise, local market knowledge and network connections can maximize your chances of a successful transaction.

Brittany Schultz is a full-time real estate broker with Dickerson Nieman REALTORS, licensed in Illinois and Wisconsin. She’s a seller representative specialist and an accredited buyer’s representative. Schultz is past president of Young Professionals Network and serves on the board of NorthWest Illinois Alliance of REALTORS®.

The views expressed are those of Schultz and do not necessarily represent those of the Rockford Chamber of Commerce.

GUEST COLUMNIST Parks unite our community

In 1909, Levin Faust, a Swedish immigrant who dreamed of living in a community where residents could enjoy places of beauty, founded the Rockford Park District.

“A working family should be able to spend their free time in the green grass under the shadow of trees without fear of their children playing in the streets,” he said.

Those words are just as true today. Park space and recreation are essential to our quality of life.

Today, the Rockford Park District consists of 127 parks, along with dozens of other properties and facilities. These parks help increase property values. Research shows that property values may be up to 20% higher if a home is located within 500 feet of a well-maintained park.

In 2018, the district directly engaged with nearly 37,000 youth and adults to get their feedback and opinions about our parks and services. Based on their responses, we developed a five-year strategic plan and revised priorities to address what was most important to the community. Citizens rated their top priorities as neighborhood parks, playgrounds, youth programs, trails, and specific facilities such as Lockwood Park and Clarence Hicks Memorial Sports Park.

Over the last five years, we’ve worked hard to free up resources and invest in neighborhood parks to ensure they are safe, well maintained and meet the needs of this and succeeding generations. All parks have standard amenities to provide the same level of service and experience for all families, but some neighborhood parks also have customized amenities that meet the specific needs of the residents that live near the park. For example, a tennis court at Levings Park has multiple uses now. Residents can play tennis, pickleball and futsal, which meet the needs of the demographics surrounding the park. Neighborhood parks can have active use with organized sports team practices and summer playground programs, or they can be passive use with open green space, natural areas and walking paths.

Thanks to state and local financial support, along with feedback from residents, we have slowly improved neighborhoods. Here’s what we’ve achieved:

• Terry Lee Wells Playground at Haskell School was remodeled.

• Walker Park and White Swan Park, former school sites, became parks with playgrounds after the Park District took ownership of the properties, as did Thompson Park, which was acquired through a land swap with RPS205.

• New playground at Washington Park Community Center for youth and teens.

• Complete makeover of Keye-Mallquist Park.

• Keeling Trailhead Park (formerly Saturn Park) Playground was remodeled.

• Liberty Park Playground was redone.

We continue to reimagine play spaces and explore how residents and their kids want to play at their neighborhood park. More than 60 of the 85 playgrounds in Rockford and Loves Park are nearing the end of their life cycle, and a basic playground can cost anywhere from $185,000 to $500,000. The Park District has a comprehensive playground plan in place that prioritizes limited capital dollars for playgrounds that rank highest on our playground audit.

This year, a new playground will be installed at Ingersoll Oxford Park, which

we will name in memory of our dear colleague and city alderman John Beck. Construction will begin in July, and an accessible place to play will be available by fall. Oxford Park Playground will have a unique rubber surface that allows people of all abilities to utilize the playground. There will also be a communication board to help nonverbal kids express themselves.

New recreational amenities such as a walking path and fitness equipment will be added this summer to Harmon Park. Residents provided these ideas to State Representative Maurice West. Representative West advocated for funding, and the Park District received a grant from the Illinois Department of Commerce and Economic Opportunity (DCEO) for the park improvements. We’re also investing in Wantz Park, Wentland Sports Complex in Loves Park and Alpine Park.

Residents love their parks and playgrounds, and we are committed to making them safe and enjoyable for all

kids and families. Parks play a critical role in our region and provide more than just a place for recreation. These special places help increase property values, stimulate economic development, decrease juvenile crime, improve our communities’ health, provide environmental benefits, and bring our diverse community together through the common love of play.

Jay Sandine started with the Rockford Park District in 1996 and was named executive director in May of 2017. He’s a graduate of Rockford University with a master’s in business administration. He’s led numerous community partnerships with organizations such as the YMCA, The First Tee of Greater Rockford, IWBC, Hard Rock, Six Flags Great America, Rockford IceHogs and the Harkins Community Memorial Foundation.

The views expressed are those of Sandine and do not necessarily represent those of the Rockford Chamber of Commerce.

JAY SANDINE, executive director, Rockford Park District

Investment in neighborhood parks is essential to our quality of life

KAYLA HAUCH Benson Stone Co.

GUEST

COLUMNIST

The heart of the Midwestern home

Most sought-after design elements for kitchens

You’re a child again, at home in your kitchen on a hot summer afternoon. What are you eating?

For me, it’s ice-cold watermelon.

When school was out, my mother would cut up melons and fill giant bowls for me, my siblings and all the neighborhood kids. Our kitchen was small, but we’d pile around the table, squeeze into the chairs and even sit up on the counters to fit.

Because we didn’t have much space, my mom made the most of it with careful storage arrangements, light colors and thoughtful decorations. It was in that kitchen that I first learned the art of design and the power of a well-crafted space. And it was there that I discovered that the kitchen is the heart of every home, no matter the size.

Even when I was young, my mother let me help arrange the furniture and choose the decor. I loved doing it and took the job very seriously. Now, as a kitchen and bath designer at Benson

Stone Co. in Rockford, I get to help create that sense of joy and togetherness in all kinds of homes.

Here in the Midwest, the most valued kitchen features are those that prioritize good company and thoughtful craftsmanship above all else. In working with hundreds of homeowners, I can tell you the most sought-after design elements for kitchens in our region.

The open-concept layout

Welcome to the prairie state—the land of wide-open spaces. The openconcept layout frees up the living area and allows the inviting sounds and smells of the kitchen to flow throughout the house. It also lets in more light and air from windows in other rooms, creating a brighter, fresher atmosphere.

The kitchen island

I literally don’t remember the last time one of my customers didn’t want one of these beauties installed. Just like my

mother’s kitchen, these are truly multifunctional spaces. Cooking, snacking, dishes, homework, game nights, cocktails, arts and crafts—you name it; the kitchen island is the natural hub of activity in the heartland home.

Innovative storage

Custom cabinetry has come a long way, even since I started as a kitchen designer. Today, homeowners can choose from all sorts of specialized cupboards and multi-layer drawers to hold appliances, pots and pans, utensils, spices, towels and trash bins. This built-in guide helps create a sense of tidiness and organization that makes your kitchen that much more pleasant and functional.

Stone countertops

In my home growing up, we had oldschool tile countertops. They gave the kitchen a classic look, but they really weren’t the most practical option. I

absolutely hated scrubbing down the grout after cooking a big meal. These days, savvy homeowners won’t settle for less than granite, quartz or marble counters. They’re sturdy, timeless, easy to clean and virtually indestructible.

The kitchen has such a special place in my heart. It’s where memories are created, traditions are passed down, and the true essence of Midwestern living flourishes. More than anything, a good kitchen design makes the most of what your home has to offer. It makes it the most joyful, useful and lively room in the house. And where I come from, that’s what the kitchen is meant to be.

Kayla Hauch is an award-winning kitchen and bath designer at Benson Stone Co. in Rockford. Her warm, timeless designs are treasured in hundreds of homes throughout the stateline area.

The views expressed are those of Hauch and do not necessarily represent those of the Rockford Chamber of Commerce.

Home health care is a service prescribed by doctors and is often covered by private insurance, Medicare, Medicare supplements and advantage plans.

Patients receive scheduled visits where nurses provide assistance and education to patients and caregivers on medication management, symptom control, disease progression, pain management, wound care and more.

“Our job is to help educate our patients and caregivers, provide them with tools to manage their health independently and deliver a rehabilitation plan to remain at home,” Stone said.

But there are times when a senior can no longer remain independent because of their medical limitations.

When it comes to senior living, be proactive

One reason more seniors are aging in place is due to a shortage in senior living options. In a 2022 article in Forbes magazine, Paul Griffin III, CEO at Griffin Living, a real estate development firm specializing in senior living communities, noted that the demand outpacing the supply of assisted living facilities in the U.S. has driven up the costs of care and has made waiting lists the new reality.

The U.S. Census Bureau projects that, by 2034, older adults will outnumber children in population size. Inflation and higher interest rates are driving up the

cost of constructing new senior living facilities, making it difficult for supply to keep pace with demand.

Lindsey Clark, the director of marketing and sales for Heritage Woods of Rockford, says there are still great options available to seniors in the Rockford area. She believes planning ahead and acting decisively are essential to ensuring a longterm housing plan for seniors.

“Patients don’t want to be reacting to an emergency, finding themselves in a situation where the doctors recommend [they] not return to their home, and they have to settle in a place they don’t want to be. It makes sense to look for a place where the patient can receive allinclusive care, and where they can still remain independent,” Clark said.

Heritage Woods of Rockford is a supportive living facility that caters to seniors with a variety of medical needs. They offer assisted living spaces and will continue to care for their residents should they become reliant on Medicaid for funding once their personal resources run out.

Assisted living facilities offer a variety of amenities, from prescription medication management and on-site nursing and therapist, to housekeeping and meal preparation. Residents live in apartment-style spaces with shared dining rooms and common spaces, hair salons and movie theaters.

“Heritage Woods has a garden club, crochet circle; we have physical

therapists doing rehab by playing bags. We’re constantly changing and adapting with what we have to offer our residents,” Clark said.

Currently, Heritage Woods of Rockford houses 100 residents in 99 units (one married couple) that include studio apartments and one-bedroom options. But there’s a waiting list.

“Studio apartments these days usually become available between two to three months, while one-bedroom apartments have a four-month waiting period currently,” Clark said.

There’s a process for getting on an assisted living center’s waiting list. Medical and financial documents are often required to make sure the prospective resident’s medical and mobility needs can be met and that their insurance and retirement income can cover the costs that Medicare/Medicaid don’t cover.

“The advantage of being at an assisted living facility is that you’re no longer covering the costs of a mortgage, property taxes, food and medical costs that would be coming out of pocket when remaining in the family home,” Clark said, “But it’s important to review with financial planners and advisors how to make sure there are resources available for these services. You can never start talking about this early enough.”

Planning for your own retirement health care needs

According to a 2019 study by the Urban Institute and the U.S. Department of Health and Human Services, about 70% of adults who survive to age 65 will require long-term services and support in the form of paid home care, residential care, nursing home care and other services.

Long-term medical needs can place a significant financial burden on a family. Eve Whitaker, personal and life insurance team lead at Spectrum Insurance in Rockford, recommends a long-term insurance policy as a part of a family’s portfolio of insurance coverages.

“Long-term care insurance has a wide variety of uses. When a person or couple comes to a point where they’re no longer able to care for themselves, making arrangements to assist them with household and medical services on a longterm basis is important,” Whitaker said.

Paul Happach, also from Spectrum

Northwestern Illinois Area Agency on Aging: 815-226-4901

www.nwilaaa.org

RAMP Center for Independent Living: 815-968-7467

www.rampcil.org

American Red Cross – Rock River Chapter: 815-963-8471

www.rockriver.redcross.org

Lifescape Community Services: 815-963-1609

www.lifescapeservices.org

Insurance, takes a consultative approach when discussing long-term care insurance.

“Understanding a customer’s assets will help better understand what they need to protect. When assets like life insurance and savings are earmarked to pass along to children and grandchildren, a long-term care policy may help customers avoid dwindling down their savings and liquid money while in a care facility,” he said.

Both Whitaker and Happach encourage clients to seriously discuss insurance options long before the need arises. Whitaker recommends clients discuss long-term care when they are in their 30s and 40s, rather than waiting until they’re in their 50s or 60s.

“Life and long-term care insurance are similar to one another in that the earlier you start planning using these tools, the less expensive they are. Better rates are available when clients are less likely to have medical conditions that warrant higher rates,” Whitaker said.

With assisted living facilities costing $4000 – $5000 a month and skilled nursing care costing upward of $8000 a month, long-term care insurance can help offset that financial burden.

“You also don’t ever know if you’ll be needing the coverage before retirement,” Whitaker said. “Significant injuries and degenerative diseases like ALS would also require the sort of long-term care that a policy like this can help with.”

“The most important thing you can do is to have the conversation,” Happach said. “People already talk with their insurance professional about auto and home insurance, and many realize that they need life insurance too. A conversation with your insurance professional can help you recognize what assets you have to protect and the needs you and your family have that you might not even yet know.”

Insurance professionals can guide families through these difficult topics, because they discuss them every day.

“The things you’re most uncomfortable talking about are the things you need to talk about. Once you’ve addressed them, you’ll have more peace knowing that what you have is protected,” Whitaker said. “Whether you’re 23 or 83, we all want to enjoy our life. Let’s make sure that happens.”

Comfort Keepers: 815-229-9100

www.comfortkeepers.com

Alzheimer’s Association, Illinois Chapter: 815-484-1300

www.alz.org/illinois

Satori Pathway Network: 815-395-2157

www.satoripathway.org

Visit

on Rockfordarea senior living centers.

SENIOR INDEPENDENT LIVING RESOURCES

GUEST COLUMNIST Building your retirement support system

Find your tribe before hitting the corporate eject button

If you’re transitioning to retirement or just contemplating it, you likely realize it’s a significant life event that can bring a mix of emotions, including excitement, uncertainty and even a sense of loss from your work routine that you’ve built over the years.

I served in a longtime leadership role at a retirement community in Naperville before moving to Rockford to become president of Wesley Willows/Peterson Meadows. My advice for making a successful transition to retirement… build a strong support system before you do it! Meaningful friendships can give you the companionship and understanding needed to foster a sense of belonging in your new routine.

I’ve seen retirement leave some individuals feeling isolated, particularly when the daily routines and social interactions of a career come to an end. Building friendships within retirement communities or elsewhere offers a powerful emotional support system. Friends provide a safe space to share concerns, dreams and aspirations.

Those relationships also offer empathy, understanding and a listening ear whenever needed. They become a crucial pillar of support, helping you navigate the challenges and uncertainties of retirement while creating a sense of belonging and connection.

One of the advantages of retirement communities is the abundance of shared interests and activities that can build friendships. Retirement communities often cater to a diverse range of interests – sports, painting, gardening, book clubs, etc. – to help retirees enjoy life after work. By participating in these activities, you can meet like-minded individuals who share your interests, leading to meaningful friendships.

Friendships formed during the transition to retirement often involve individuals going through similar life changes. Having friends who can relate to the challenges, happiness and uncertainties of transitioning to retirement can provide a sense of validation and reassurance while you establish a new routine in retirement.

These connections become a source of strength, as you can rely on each other for support, encouragement and shared wisdom throughout your retirement journey.

I’ve discovered many soon-to-be retirees look to build their support systems within a retirement community long before they officially retire. Retirement communities offer the time and convenience to forge new friendships by removing the burdens of home ownership and maintenance.

As you embark on your own retirement chapter, invest time and effort into nurturing friendships before you take that step. It’ll help with socialization,

maintaining a healthy mind and body plus support your independence and a high quality of life throughout your retirement years.

Cheers to a happy retirement!

Frances Salinas is a healthcare administrator with 25 years of experience in the senior living industry, specializing in organizational leadership, operations and finance. She is passionate about supporting active, secure lifestyles for seniors through personalized care.

The views expressed are those of Salinas and do not necessarily represent those of the Rockford Chamber of Commerce.

FRANCES SALINAS, president, Wesley Willows/Peterson Meadows

Managing healthcare costs in retirement

Benefits of healthcare savings accounts

A confluence of factors can affect medical expenses in retirement. – longevity, inflation, a confusing healthcare landscape, and the limitations of Medicare. A 2022 study by Fidelity found that 70% of respondents felt unprepared to cover healthcare expenses in retirement. However, those who had health savings accounts (HSAs) felt more prepared (47%) compared to just 27% of people who didn’t.

An HSA is an excellent way to stockpile money for healthcare costs in retirement. The same Fidelity study estimated that a 65-year-old couple retiring in 2023 year can expect to spend an average of $315,000 in healthcare and medical expenses in retirement. As of 2023, individuals can contribute up to $3,850 for themselves or $7,750 for family coverage, and those 55 and older can make an additional $1,000 catch-up contribution.

You can only open an HSA if you have a qualifying high-deductible health plan.

Ostensibly, having an HSA enables you to save pre-tax dollars to cover healthcare costs that your insurance doesn’t pay. Those who can afford to pay out-ofpocket for healthcare costs now, while contributing to their HSA, can create a sizeable nest egg for medical expenses in retirement.

You can invest the funds within your HSA

HSAs work a bit like IRAs in that the money you contribute can be invested and both are tax-advantaged accounts. HSAs offer a greater after-tax result as they offer a triple tax advantage compared to a traditional or Roth IRA. First, contributions are pre-tax (if you contribute through payroll deduction) or tax deductible (if you contribute posttax dollars). Second, the funds inside the HSA grow tax free. And third, HSA withdrawals are also tax-free when used to pay for qualified medical expenses.

HSAs have no “use it or lose it” provision, and they remain with you even if you change jobs

Unlike a flexible savings account, which must be spent by the end of the year, HSA contributions stay with the owner. If you move to another job, you can take your account with you.

You can make a one-time rollover from your IRA to fund your HSA

This is a tax-savvy move for individuals with large IRA balances who are approaching the age where they will have to take required minimum distributions.

You can withdraw funds from your HSA for non-medical expenses, but expect to pay ordinary income tax as well as a 20% penalty

If you are 65 or older and use the money for a non-medical expense, you won’t face a penalty but will still be taxed at your ordinary income rate. Once you go on Medicare, you can no longer contribute to an HSA. However, you can withdraw money to use for qualified medical expenses.

What about those already in retirement? The answer is Medicare, which consists of four parts:

• Part A covers hospital care, most skilled nursing facilities and hospice/ home health services.

• Part B covers doctor visits, clinical lab services, outpatient and preventive care, screenings, surgical fees/supplies,

and physical and occupational therapy.

• Part C combines parts A and B and can also include prescription drug coverage.

• Part D covers your prescriptions.

You may need a Medicare supplement to help cover the costs of unexpected medical events, or a “Medigap” policy that can help pay for any out-of-pocket costs not covered by Medicare.

Another option is to consider a life insurance policy with a long-term care benefit. These policies can be used for long-term care expenses and will pay a death benefit when the policyholder dies. The death benefit will decrease if you use the policy to cover long-term care expenses.

Your financial advisor can discuss the advantages and disadvantages of each option and may be able to suggest other alternatives depending on your personal financial situation. As the Fidelity study shows, it’s never too early to start planning for this potentially significant cost in retirement.

Source: Fidelity 2022 Retiree Health Care Cost Estimate

This is intended for informational purposes only and should not be construed as personalized investment or financial advice. Please consult your investment and financial professional(s) regarding your unique situation.

The views expressed are those of Lewis and do not necessarily represent those of the Rockford Chamber of Commerce.

JEFFERY R. LEWIS, financial advisor, Savant Wealth Management

Our Superlative Honorees truly are some of the best, brightest and most fun in the Rockford Region! Read their stories and enjoy the yearbook-style photos in our e-edition of ONE. Check it Out HERE!

SPECIAL THANKS TO OUR SPONSORS

Presenting Sponsor

Celebration Sponsors

Photography Sponsor

GREATER ROCKFORD GROWTH PARTNERSHIP COUNCIL

economic development

GUEST COLUMNIST

RAEDC is here to help

How our business retention and expansion visits help Rockford-area businesses

The Rockford Area Economic Development Council (RAEDC) plays a crucial role in helping companies retain and expand their business. We also help them connect with different levels of government, identify workforce needs like training and recruitment, and navigate the business resource ecosystem. Here’s more on how we help companies in our region:

How does RAEDC assist in business retention and expansion?

RAEDC is the only agency in Winnebago County that does business retention and expansion (BRE) visits. We meet one-on-one with CEOs and plant managers to learn about the business and to understand its opportunities and obstacles to growth. Our role is to connect businesses with resources that will increase their revenue and/or decrease their expenses. Our goal is to keep companies growing in Winnebago County.

RAEDC meets with primary employers and companies that sell goods or services outside the region. Primary

The 411 on DOD in 815

Industry profile highlights Department of Defense economic activity in the region

A recent study sheds light on the state of the defense industry in the Rockford region, showing steady economic activity in the defense sector from 2016-2020.

The Rockford Region Defense Industry Profile provides an overall understanding of Department of Defense (DOD) related economic activity in the region. It was published by the UIC Voorhees Center, which is an applied research and technical assistance unit in the College of Urban Planning and Public Affairs at the University of Illinois Chicago.

On average, $471 million worth of DOD sales were made annually in the region from 2016-2020, which is 49% higher than the average of $315 million from 2013-2017. There were 86 regional establishments with DOD sales activity

employers might be manufacturers, PR and media companies, or engineering firms. Companies like restaurants and other lifestyle businesses are secondary companies that circulate dollars within the local economy. They are an important part of the ecosystem but not the section that RAEDC focuses on.

During retention visits, we gather information on employment levels, sales trends, the size of the facility, whether the company has room to expand on its current site, and much more. We talk about training needs, exporting and importing, government contracting opportunities, pinch points, and the CEO’s biggest accomplishment of the past few years. We keep this information confidential but might share information in the aggregate to identify specific needs or trends.

What programs does RAEDC have or participate in that help businesses with retention and expansion?

At RAEDC, our strength is in our network. We can connect your company

during the 2016-2020 period, growing from 54 establishments in 2013-2017.

The Rockford region accounts for a small portion of DOD work performed in the Illinois Defense Network (IDN). Businesses in the Rockford region performed 6.1% of DOD contracts during this period, which represents a considerable increase in the region’s share from 4.7% in 2013-2017.

The manufacturing sector has the highest share of establishments with DOD contracts. In 2020, 8% of all regional manufacturing establishments had at least one DOD contract. In terms of the industrial distribution of active defense contracts, the dominant industry is aircraft parts manufacturing. This suggests that establishments in this industry will continue to be the largest performers of defense contract work in the foreseeable future for the Rockford region.

With these findings, the Rockford Area Economic Development Council and the Rockford Area Aerospace Network will continue to leverage the power of aerospace businesses in the area to optimize competitiveness and spur economic growth.

to training grants; customized training programs; import tax abatements through the FTZ #176; programs for financing buildings, machinery and equipment; working capital loans for small businesses; marketing assistance; exporting assistance; leadership development programs; government contracting programs; municipal connections; and programs and tools to help manufacturers operate more efficiently using data analysis and Industry 4.0 tools. We also help companies identify new sites and programs to offset the cost of the infrastructure. These are just a few of the programs available. Your job is to run your company; RAEDC’s job is to bring these resources to you.

How can RAEDC help with workforce recruitment and workforce training?

Every company we meet with has workforce issues. Finding and retaining workers is the top challenge to business growth. We make sure companies are connected to The Workforce Connection for job fairs, training grant dollars, and community colleges and local universities. Connecting with your local high school for internship opportunities and apprenticeships is a great way to identify young employees and keep them interested in the Rockford area after high school and during college. We help businesses access other pools of workers like veteran’s groups, the Rockford Housing

Authority and refugee services. We know the general pay and benefit levels other companies might be offering and the importance of workplace culture. Do you have any winning strategies? We’d love to hear from you.

Why does RAEDC think it’s important to offer BRE services/ programs to the community?

BRE is critical to a community. These primary employers pay a significant portion of the property and sales taxes collected by various municipal entities. These tax dollars fund our schools, fire, police and EMS, our libraries and community colleges, parks and conservation areas.

When a primary employer leaves the community or chooses to expand elsewhere, we’re all directly impacted by the decrease in tax revenues that fund our safety and quality of life.

How much will this cost my business?

There is no charge for a business retention and expansion visit.

Do I have to be an investor to benefit from RAEDC BRE services?

No, you don’t need to be an investor to benefit from a BRE visit, just a primary employer.

How do I connect with RAEDC?

Contact RAEDC at 815-987-8118 or by visiting our website rockfordil.com.

THERESE THILL, president, RAEDC

DR. EHREN JARRETT superintendent, RPS 205

Celebrating the class of 2023

A look at what’s ahead for RPS graduates

I’ve had the honor of being the superintendent of Rockford Public Schools for 10 years, and I’ve been in educational leadership for 20 years. I’ve attended nearly 100 graduation ceremonies over that span of time. That is a lot of graduation ceremonies!

However, after all of those ceremonies, commencement season continues to be the highlight of my year. I’m still inspired by the stories and achievements of our students. RPS 205 students leave the stage heading in four distinct directions: some will head to college, some will go right into a career with certifications earned during high school, some will serve in our armed forces, and a few will even start their own business.

Of our students heading to college, 200 earned full tuition scholarships through Rockford Promise. This program works with Rock Valley College, Rockford University and Northern Illinois

University to provide scholarships for qualifying students to attend college tuition-free. Through our partnership with the City of Rockford, partner institutions and many generous donors, tens of millions of dollars have been generated to fund those scholarships for years to come.

We also recognized our students choosing to serve in the military after graduation. One Auburn High School student was accepted into the Air Force Academy and accepted her appointment on stage. It was a privilege to honor the graduates’ commitment and dedication to serving their country.

At all five RPS graduation ceremonies, principals honored students earning career certifications. Hundreds of students are beginning their careers in the skilled trades. And through the RPS Business Incubator’s entrepreneurship program, many students were inspired to start their own businesses.

As the principals at each ceremony applauded the graduating class of 2023, it was a great reminder that they prepared the students for success, whether they are attending college, entering the workforce, starting a business or serving our country.

Beyond our excitement about future career plans, graduations are also a great time to celebrate excellence in academics, the fine arts and athletics. RPS student athletes won conference championships, sectional championships and numerous state qualifiers. Auburn High School’s Scholastic Bowl team even won a state

championship. We had state and national recognition for many visual arts students, as well as National Merit scholars, Illinois State scholars and hundreds of students who achieved economic scholars. Commencement was a truly joyous occasion as we witnessed our students crossing the stage, symbolizing the hard work and achievements throughout their educational journey. I can’t wait to see what they accomplish.

The views expressed are those of Jarrett and do not necessarily represent those of the Rockford Chamber of Commerce.

in the newsMEMBERS IN THE NEWS

BOARD APPOINTMENTS

The Junior League of Rockford inducted Leslie Luther (1) as their 93rd president. Luther is the affiliate’s first Black/woman of color president.

Pam Maher (2), President of KMK Media Group, joined the University of Illinois College of Medicine Board in Rockford. The advisory board is comprised of business and community leaders who work with the dean to collaborate on regional initiatives and partnerships.

NEW HIRES, PROMOTIONS, RETIREMENTS

Engineering Enterprises, Inc., a leading civil engineering firm, announced the promotion of Todd Wells, PE, CPII (3) to project

manager and head of the firm’s construction group.

The Rockford Housing Authority announced the appointment of Odessa Walker (4) as chief operating officer.

Ringland-Johnson Construction Co., welcomed Randy Hostman (5) as the new president.

Amundsen Davis welcomed Jennifer Murphy as a partner in the firm’s Labor, Employment, Benefits & Immigration Service group in the St. Charles office.

Judson University welcomed Dr. Lanette Poteete-Young (6) as chief academic officer and vice president of academic affairs. Dr. Brenda Buckley-Hughes (7) and Dr. Pete Sandberg (8) were named assistant vice presidents of academic affairs.

Virginia (Ginny) Guth (9), vice president for student success and registrar, was promoted to senior vice president.

Shay Darby (10) joined the Illinois Bank & Trust team as a senior personal banker at the Harrison Banking Center.

John Morrissey Accountants is pleased to announce that Dennis Roop (11) has joined the team of accounting professionals.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

Ramaswamy Kalyanasundaram, DVM, PhD (12), was named the Michael L. and Susan M. Glasser professor of rural health professions education and research at the University of Illinois College of Medicine Rockford. He is

BUSINESS BRIEFS

12 doctors graduated from the Mercyhealth Family Medicine Residency Program and 13 doctors graduated from the Mercyhealth Internal Medicine Residency Program. At the completion of their residency, they are qualified to practice medicine independently without further supervision.

Forest City Gear President Kika Young, Director of Operations Jared Lyford, and Value Stream Manager John Cochran attended the 2023 American Gear Manufacturers Association Strategic Networking & Leadership Forum in Fort Worth, Texas. Young was one of four gear manufacturing executives to sit on the forum’s Leaders In Motion panel and discuss innovation and the future of the gear industry.

KMK Media was hired by the City of Loves Park to spearhead

promotional efforts for the Rhythm of the Heart Music Festival, July 29, 1-10:30 p.m., at the festival fairgrounds, 100 Heart Blvd in Loves Park. KMK created the event logo, designed the website, managed social media accounts and produced marketing materials.

LDR Cleaning & Restoration was recognized for 24 years of membership to DKI, a national organization of restoration businesses dedicated to providing clients with exceptional restoration services.

Midland States Bank announced the Rockford-area launch of its corporate Community Impact Investment Statement. This initiative provides a collaborative framework for Midland’s corporate and regional community economic development plans. It focuses on six key pillars: traditional and non-traditional

education, work force development, financial empowerment, housing, small business development, and health and wellness.

Girl Scouts of Northern Illinois presented annual recognition awards to dedicated volunteers at its 2023 Annual Meeting at the NIU Barsema Alumni Visitors Center in DeKalb.

Forest City Gear received Nadcap certification through PRI to conduct magnetic particle inspection (MPI) onsite. MPI is a nondestructive test for detecting surface and shallow subsurface discontinuities. Nadcap accreditation will allow Forest City Gear to offer a short lead time on orders needing MPI, since shipping to an outside tester is no longer necessary.

Midland States Bank was named to Newsweek magazine’s ranking of America’s Best Banks. This national

the head of the Department of Biomedical Sciences.

Holly Hendricks (13), personal banker at Midland States Bank’s Rockford East State branch, was honored with The One Midland Club, the highest employee distinction at Midland States Bank. Annually, five Midland employees are identified as emulating Midland’s values and culture, based on nominations from customers and peers. Each winner receives a bonus of $5,000. In addition, Midland donates $5,000 to the top winner’s charity of choice.

Engineering Enterprises, Inc. announced that Jacob Seger, PE, CFM (14), became a certified public infrastructure inspector.

listing denoted Midland as Best Small Bank in Illinois.

State Representative Dave Vella (IL-68) has partnered with the non-profit organization, Museums in the Park, to provide free general admission to Chicagoarea museums, available to all his constituents from Rockford, Loves Park and Belvidere. Since February 2023, families of the 68th district have utilized the program, totaling $11,450 worth of free admission to Chicago-area museums.

Forest City Gear hosted its third blood drive on June 23, 2023, supporting the Rock River Valley Blood Center. Seventeen Forest City Gear team members participated in the drive.

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

1. Leslie Luther

7. Dr. Pete Sandberg

2. Pam Maher

8. Virginia (Ginny) Guth

3. Todd Wells, PE, CPII

10. Shay Darby

3. Odessa Walker

11. Dennis Roop

4. Randy Hostman

12. Ramaswamy Kalyanasundaram, DVM, PhD

5. Dr. Lanette Poteete-Young 6. Dr. Brenda Buckley-Hughes

13. Holly Hendricks 14. Jacob Seger, PE, CFM

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

GUEST COLUMNIST

5 qualities of successful small businesses

Experts identify the attributes businesses need to thrive and grow

How can you boost the likelihood of small business success? Several attributes, including an entrepreneurial mindset, a focus on cash flow, and an emphasis on your customers, are key to positioning your business for sustained growth and success. Here are five things that are likely to contribute to small business success.

An entrepreneurial mindset

This refers to “the inclination to discover, evaluate and exploit opportunities,” said Stephanie Fernhaber, Ph.D., and professor of entrepreneurship and innovation at Butler University. While an entrepreneurial approach is, of course, critical when starting out, it’s also important to sustaining a business, as it will prompt a business owner to take advantage of opportunities when an economy is booming. It also can help business owners adapt and identify changing opportunities during times of uncertainty, she said.

A focus on cash flow

According to SCORE, a resource partner of the Small Business Administration, the top reason businesses fail is they run out of cash.

“Cash flow is the essence of your business,” said Gary Minkoff, assistant professor of professional practice at Rutgers University.

Along with tracking revenue and expenses, business owners need to monitor the timing of cash receipts and payments to ensure they have enough

money to cover payroll and other upcoming bills.

Also important is knowing what it costs the business to offer its products and services, and then effectively managing those costs, Minkoff said. For productdriven businesses, this often means leveraging a solid inventory management system and identifying which products are selling and why. Service businesses need to pay the appropriate amount for the talent and technology that can offer them a competitive advantage, he said.

Recognize, reward and delegate to talented employees, while keeping a lean workforce

Business owners often try to do everything themselves, said Brad Sprong, national tax leader of private enterprise with KPMG US.

“This is a recipe for sleepless nights, things not getting done, and a lack of diversity in thought [needed] to move the business forward,” he said. Instead, business owners are better served by hiring strong employees and then delegating appropriately.

At the same time, businesses need to remain as efficient as possible, said Tuan Nguyen, U.S. economist with RSM US LLP. This means keeping the employee roster lean, as layoffs and rehiring following busts and booms are often costlier than maintaining a stable workforce.

Staying lean also often requires a certain level of outsourcing. By

on digital MEMBER PICS

exporting some tasks to a third party, businesses can more easily trim costs when the economy is tight, while staying atop trends during expansionary times, Nguyen said.

A rigorous process for measuring performance

One key to sustained, profitable growth is sales efficiency and marketing effectiveness, said Jay Jung, founder and managing partner at Embarc Advisors, which offers investment banking and management consulting services. Yet many companies focus on revenue and fail to consider the need to grow profitably, which requires looking at sales efficiency.

For instance, is the company setting and meeting sales quotas? What is the level of customer retention? How are salespeople approaching cross-sell and upsell opportunities? Few companies assess these metrics, Jung said, even though this information is a critical starting point to improvement. It shows where to focus and can guide a more systematic approach to building the business.

An emphasis on the customer

For a business to succeed, it has to identify a group of customers that has an unmet need for the products or services it’s offering, Minkoff said. This group also has to be large enough to sustain the company.

Having identified its customer base, the business needs to satisfy them. Customer satisfaction should start with the initial contact and then continue during the purchase process and even through the duration of product ownership and use, Minkoff said.

By remaining close to their customers, many small businesses can differentiate themselves, according to Minkoff. This may mean, for instance, offering niche or specialty products that larger companies find difficult to replicate or faster response times than bigger firms can provide.

Businesses also need to invest in customer capital or the value of the business’s relationship with its customers, Nguyen said. This often is represented through brand loyalty or long-term demand.

“Strong customer capital will enhance the long-term revenue stream, which can keep the business afloat in difficult times,” he said.

In good times, customer capital is also key, as it can shield businesses from potential competition, Nguyen said. That’s particularly important for small businesses, which often face fierce competition from more established firms with deeper pockets.

The views expressed do not necessarily represent those of the Rockford Chamber of Commerce.

KAREN KROLL, contributor, Co. – By U.S. Chamber of Commerce

Upper Cervical Care Center celebrated 20 years on June 22, 2022. Dr. Philip Schalow began the practice in 2002; Dr. Hannah Orem joined the practice in 2012.

Urban Air Adventure Park hosted a ribbon celebrating their grand opening on Friday, June 9. The adventure park is located at 7137 E. State St., Rockford and features attractions for all ages.

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Rockford Chamber of Commerce in May 2023

Abreo Restaurant

AC Johnston

Accuride Wheel End SolutionsRockford Gunite

Along the Path

Counseling Services, P.C.

Alpha Controls & Services LLC

Angler Motors Inc.

Anpec Industries

Behr Iron & Metal, An Alter Company

Byron Bank (Byron)

Byron Bank (Poplar Grove)

Byron Bank (Davis Junction)

Chuck Brauer Trucking Inc.

Comfort Keepers

Connect Hearing

Cord Construction Company

Court Street United Methodist

CoyleKiley Insurance Agency Inc.

Cushman & Wakefield

D.Q. Grill & Chill - Dairy Queen (Perryville)

D Q Grill & Chill - Dairy Queen (Sandy Hollow)

Dynegy

Ege WorkSmart Solutions, PC

First Community Credit Union

GreatWater 360 Auto Care

Harlem Community Center

Ignition Studio, Inc.

J.L.Clark

John Morrissey Accountants, Inc.

Judson University

Kadon Precision Machining

Kelso-Burnett Co.

LDR Cleaning & Restoration, Inc.

LM Sheet Metal & Service, Inc.

LSP Industries, Inc.

MainStreet Financial Group

McDonald’s - Bear Family Restaurants (Auburn)

McDonald’s - Bear Family Restaurants (Kishwaukee)

McDonald’s - Bear Family Restaurants (West Riverside)

McDonald’s - Bear Family Restaurants (Northridge)

Modern Advanced Manufacturing, LLC

National Business & Industrial Centre, Inc.

New Leaf Remodeling

Nicor Gas

O & L Machine Co. Inc.

OSF HealthCare Saint Anthony Medical Center

Primum Risk Strategies

RAC Adjustment Company

RAMP

Rock House Kids

Rock River Valley Blood Center (6th Street)

Rock River Valley Blood Center (Perryville)

Rock Valley Credit Union

Rocket Industrial, Inc.

Rockford Mutual Insurance Company

Rockford Network of Professional Women

Rockford Separators, Inc.

Rockford Tech-Systems, Inc.

Rockford Township

Rosecrance Health Network

RSM US LLP

Sosnowski Szeto, LLP

Spring Ridge Senior Housing Staff Management, Inc.

SupplyCore, Inc.

The Salvation Army

Tilted 10/Tilt Studio

Todd Transit, Inc.

Tommy Corral Memorial Foundation

UI Health Mile Square Health Center L.P. Johnson Rockford

United Way of Rock River Valley US Bank

Wal-Mart Stores, Inc. #1490 (Walton St)

Wal-Mart Stores, Inc. #1955 (Northridge Dr)

Wal-Mart Stores, Inc. #5398 (West Riverside)

Winnebago-Boone Farm Bureau Womanspace, Inc.

Youngberg Industries, Inc.

NEW CHAMBER MEMBERS

COLDWELL BANKER REAL ESTATE GROUP

Real estate company, brokerage, agency.

109 N Show Place Dr, 61107 Carrie Lee (815) 817-9268

www.coldwellbanker.com

I3 BROADBAND

Fiber to the home internet company serving residents and businesses in the Rockford area.

602 High Point Ln East Peoria, IL 61611

Kristi Wall (866) 259-1558

www.i3broadband.com

MD SKINCENTER

A general dermatology, Mohs surgery, cosmetic aesthetic and facial plastic surgery clinic providing the highest quality and the most comprehensive skin care to Northern Illinois.

1235 N Mulford Rd Ste 205, 61107

Melissa Stenstrom, MD (815) 484-9900

www.mdskinrockford.com

THE MULFORD COMPLEX

Guide your guests to a unique getaway.

1911 N Mulford Rd, 61107

Devin Ruthstrom (303) 513-3472

www.airbnb.com/h/privateestate

MURPHY’S

PUB AND GRILL

Local Irish restaurant with a full kitchen, freshly prepared meals daily and weekend entertainment. 510 S Perryville Rd, 61108 Vikica Bilich (815) 986-0950

www.murphyspubandgrillrockford.com

ROCKFORD PULMONARY CLINIC

Pulmonary and occupational med clinic focusing on affordable care options for the community.

6078 Palo Verde Dr, 61114 Tabassum Nafsi, MD (815) 566-7781

www.rockfordpulmonaryclinic.com

ROSE PEST SOLUTIONS

Protect your home and business from pests. When you need to get rid of insects, rodents and more, turn to the most trusted pest management partners in the Midwest.

1621 Rural St, 61107

Christopher Hulings (815) 397-2373

www.rosepestcontrol.com

URBAN AIR ADVENTURE PARK

The ultimate indoor adventure park where kids of all ages (and kids at heart) can explore thrilling attractons, challenge their body and mind, and, most importantly, have a blast.

7137 E State St, 61108

Lilly Tackett (779) 243-0820

www.urbanair.com/illinois-rockford

JULY 2023 ANNIVERSARIES

Thank

30 YEAR MEMBERS

William Charles Construction

25 YEAR MEMBERS

First Northern Credit Union Rockford Art Museum

20 YEAR MEMBERS

Gleason Cutting Tools Corporation

Northernwestern Mutual

15 YEAR MEMBERS

Ingersoll Machine Tools

Reno & Zahm LLP

5 YEAR MEMBERS

Siena on Brendenwood

CHaMBER CHAMBER EVENTS ADVERTISERS INDEX

JULY 2023

WEDNESDAY, JULY 12

Intro to Government Contracting, 8 a.m., live webinar. Event partner: RAEDC.

THURSDAY, JULY 20

Business and Baseball with the SkyCarp, 6 p.m., Gateway Professional Baseball, LLC - Beloit Sky Carp, 217 Shirland Ave, Beloit.

AUGUST 2023

TUESDAY, AUGUST 8

Business Over Lunch - Leadership

Coaching, 11:30 a.m., Forest Hills

Country Club, 5135 Forest Hills Road, Rockford. Presented by Thayer Energy Solutions. Keynote speaker: Stacey Curry, IMEC.

FRIDAY, AUGUST 11

Government Affairs Council, 7:45 a.m., Stockholm Inn, 2420 Charles St, Rockford. Presented by AT&T.

Keynote speaker: Brad Cole, Illinois Municipal League.

THURSDAY, AUGUST 17

The Update, 9 a.m., NIU Rockford, 8500 E State St, Rockford. Premiere Small Business Sponsor: Thayer Energy Solutions.

SEPTEMBER 2023

FRIDAY, SEPTEMBER 8

Government Affairs Council, 7:45 a.m., Stockholm Inn, 2420 Charles St, Rockford. Presented by AT&T. Keynote speaker: Congressman Darin LaHood.

THURSDAY, SEPTEMBER 14

Annual Dinner, 5 p.m., Tebala Event Center, 7910 Newburg Rd. Presented by OSF Healthcare. Keynote speaker: Kyle Scheele.

OCTOBER 2023

TUESDAY, OCTOBER 10

Business Over Lunch - Finance Outside the Accounting Office, 11:30 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Presented by Thayer Energy Solutions. Keynote speaker: John Schuster, JFS Services.

FRIDAY, OCTOBER 13

Government Affairs Council, 7:45 a.m., Stockholm Inn, 2420 Charles St, Rockford. Presented by AT&T.

THURSDAY, OCTOBER 19

The Update, 9 a.m., NIU Rockford, 8500 E State St, Rockford. Premiere Small Business Sponsor: Thayer Energy Solutions.

THURSDAY, OCTOBER 26

Speed Networking, 8:30 a.m., GRGP Office, 308 W State St, Suite 350, Rockford.

NOVEMBER 2023

TUESDAY, NOVEMBER 14

Business Over Lunch - Using EX to Level Up: Focusing on Employee Experience and Development to Elevate your Business, 11:30 a.m., Forest Hills Country Club, 5135 Forest Hills Road, Rockford. Presented by Thayer Energy Solutions. Keynote speaker: Vanessa Hughes.

THURSDAY, NOVEMBER 16

Pow(H)er, 8:15 a.m., Prairie Street Brewing, 200 Prairie St, Rockford.

FRIDAY, NOVEMBER 17

Government Affairs Council, 7:45 a.m., Stockholm Inn, 2420 Charles St, Rockford. Presented by AT&T.

Denise Sasse RSM US LLP

Peter Schmeling Schmeling

Construction Co

Brent Scott Rockford Community Bank

Teri Sharp

American Precision Supply, Inc.

Ryan Snider Rockford Ice Hogs

Alex Stagnaro-Green, MD, MHPE, MHA

University of Illinois

College of Medicine Rockford

Christina Valdez

CMM & Associates

Dustin Vock Meiborg, Inc.

Robert Young

Midwest Packaging and Container

EX-OFFICIO DIRECTORS

Caitlin Pusateri, President Rockford Chamber of Commerce

Therese Thill Rockford Area

Economic Development Council

John Groh Rockford Area

Convention & Visitors Bureau