December Voice 2011

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ILLINOIS TOLLWAY NEW CAPITAL PROGRAM AND INCREASE IN TOLLS

December 2011 | Volume 24 | No. 12

The gloves are off in the health care debate By Paul Anthony Arco Henry “Hank” Aaron, a senior fellow for Brookings Institution, came out swinging before a crowd of 300 at the fourth-annual Rockford Chamber of Commerce’s Health Care Industry Update luncheon. “Health care policy in the United States is a mess,” said the keynote speaker at the Nov. 16 event, which was held at Giovanni’s. “Everyone agrees, but they don’t agree what to do about it.” Aaron, an expert in health care and economics, specializes in budget policy and politics, health care costs, financing

Photos by Brian Thomas Photography

Henry “Hank” Aaron, an expert in health care and economics, focused on the challenges and importance of health care reform. and rationing and federal programs like Medicaid, Medicare and Social Security. He detailed federal health reform efforts and how states are adapting to new regulations from five directions — the courts, Congress, the voting booth, state and federal executive agencies, and medical research. “He really continued the dialogue to open our minds, to drill down on health

care form,” said Becky Cook Kendall, executive director of Rockford Health Council. “We need to figure out some new strategies.” “We’re facing a huge dilemma, and we have to make some tough choices,” said Dr. Martin Lipsky, dean of the University of Illinois College of Medicine at Rockford. “We can’t sustain the current level of services we’re more on page 3

Visit us online at: rockfordchamber.com ■ online registration ■ keynote speaker video clips ■ event photos ■ list of Chamber events Questions? 815-987-8100 Join the Chamber’s LinkedIn Group www.linkedin.com/e/gis/2544

MARK YOUR CALENDAR!

Education Outlook Luncheon

Woodward opens Systems Test Facility in Loves Park On Nov. 17, Woodward, Inc., held its grand opening of its 47,000-square-foot, state-of-the-art Systems Test Facility at its Loves Park location. Many Woodward leaders were in attendance at the opening as well as Loves Park Mayor Daryl Lindberg, Rockford Mayor Lawrence Morrissey, and Winnebago County Chairman Scott Christiansen. A ribbon cutting ceremony officially opened the facility and tours were offered to demonstrate the testing facility that promises to further enhance Woodward’s approach towards serving its customer base and continuously improve itsproduct offerings. “I am truly proud to be part of this endeavor which positions Woodward to set the global standard in control solutions for the aerospace industry,” said Tom Gendron, chairman and chief executive officer. “This supports our business strategy to provide our aerospace customers with the most

In August, the Illinois Tollway Board of Directors approved a $12 billion, 15-year capital program, Move Illinois: The Illinois Tollway Driving the Future. To help fund the program, the board approved new toll rates for cars beginning Jan. 1, 2012. For I-PASS customers, tolls will increase 35 cents at a typical toll plaza. The program will commit $8.32 billion towards improvements to the existing tollway system, including: Reconstructing and widening the Jane Addams Memorial Tollway (I-90) – 2012-2016. Reconstructing the Central TriState Tollway (I-294) and Edens Spur (I-94) – 2020-2022. Preserving the Reagan Memorial Tollway (I-88) – 2017-2019. Preserving the Veterans Memorial Tollway (I-355) – 2018-2019. Repairing roads, bridges and maintenance facilities – 2012-2026. The Move Illinois Program also commits an additional $3.83 billion towards new projects: Constructing the Elgin O’Hare West Bypass – 2013-2025. Constructing a new interchange at the Tri-State Tollway (I-294) and I-57, as well as the 147th Street ramps – 2012-2014, 2023-2024. Planning for transit on the Jane Addams Memorial Tollway (I-90) for the first time in the agency’s history. Funds for studying a north extension of Illinois Route 53/120 and the Illiana Expressway.

December 8 Cliffbreakers Riverside Resort For more information, see page 12 ECLIPSE LAGOON RESTORATION PROJECT

Photo by Jim Orlando

Woodward’s 47,000 sq. ft. Systems Test Facility in Loves Park. advanced turbine fuel systems and components.” The $21.2 million facility was designed by Larson and Darby Group of Rockford, with Ringland-Johnson Construction Company as the general contractor. Woodward debuted one of the More on page 8

The Rockford Park District kicked off in October its $1,429,500 Eclipse Lagoon Restoration Project at Sinnissippi Lagoon, adjacent to the Nicholas Conservatory along the Rock River. The restoration is scheduled for completion by summer, 2012, with repairs and improvements to be made to the pedestrian bridge, infinity pond, water features, lagoon overlook deck and related stone wall, pond, aquatic boardwalk, paving, benches and landscape plantings. The Rockford Park District Foundation accepted donations from William Charles, Ltd., the Eclipse Foundation and an anonymous donor towards the project.


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President’s Message VIEWPOINT

It’s the Holiday Season! Support your fellow Chamber Members! Don’t be so quick to slide that mouse over to an internet retailer or other business. Instead, slide that mouse to the Rockford Chamber Member Directory and look for what you need with your fellow membership base. Chambers of Commerce do many things to help support businesses and their community. Whether it be for public policy issues, making you aware of potential impacts to the business climate, or offering a range of services to help you run your business more cost effectively, the Rockford Chamber of Commerce is there 365 days a year to help support your business. Something that is commonly accepted with the Rockford Chamber is that we have a good reputation for putting our members in front of one another and making connections. The common term is called networking, while the more appropriate term for me is “business growth opportunity.” Throughout the year we do so much to help you gain access to many “opportunities” to enhance your business relationship with other members. Here are some things for you to think about to strengthen your

Chamber membership as well as others:

Membership That’s right, we are a membership organization and we are proud of our members. I won’t say there is anything particularly unique about our members, more so, it is what they have in common. The profile for chamber members is that they run excellent businesses, big or small, and are seen as supportive and credible members of the business community. Chamber membership remains a gold standard for consumers and other businesses in finding good businesses to support and have a relationship with. Rockford Chamber members also are ones who are engaged with the community, who support the community through their business, or who volunteer themselves or their employees to help better our community.

Member Engagement When you are doing business with others, are you aware if they are a member of the Rockford Chamber of Commerce? If they are not, do you ask why? In many cases your business relationship may never have been asked that question. They may not be aware of the opportunities that exist that you have experienced that help businesses grow. Next time you sit down at a restaurant, meet with a prospective client, or even shop at a retailer, please ask them if they are a member of the Chamber. Or even invite them to the next Chamber event. The stronger our base is, the better the opportunities that exist for everyone!

Members Helping Members Your membership matters as does every single member of the Rockford Chamber. As we think about the

Einar K. Forsman Rockford Chamber of Commerce

holidays and the beginning of the new year, this is a reminder to all of you that one of the primary purposes of your being a member of your chamber of commerce is that you support other members by doing business with them and promoting your business as well as other members out in the community. It’s called “members helping members,” which is something we need to be mindful of every day, not just around the holiday season. Don’t be so quick to slide that mouse over to an internet retailer or other business. Instead, slide that mouse to the Rockford Chamber Member Directory and look for what you need with your fellow membership base. We are proud to have you as a member of the Chamber and encourage you to support your fellow members in your business relationships. Enjoy the holidays!


rockfordchamber.com theVoice December 2011

More than 300 turned out to hear Henry “Hank” Aaron, a senior fellow for Brookings Institution, at the Rockford Chamber’s Health Care Industry Update luncheon.

Healthcare Update cont from page 1 providing with the revenue sources that are there. The choices are either cut services, enhance revenues or some combination of both.” Aaron said Congress is mulling a proposal of between $1.2 and $5 trillion in deficit cuts over the next decade, with automatic cuts falling on part of Medicare. “Rising health care spending is the principal driving force behind projected increases in federal budget deficits,” he said. “The dilemma is hard and enduring – second class medicine for the elderly, disabled, and poor, or higher taxes.” He boldly predicted the U.S. Supreme Court will sustain the individual insurance mandate by a large margin when it rules on the legality of reform law. “Mr. Aaron is a preeminent man of letters who has been studying this issue longer than I have. I can’t prognosticate about the Supreme Court decision,” said Dave Schertz, president and CEO, OSF Saint Anthony Medical Center. “Regardless of that outcome, much of everything he spoke to must come to pass if we are to contain exploding health care costs and manage our federal budget.” “All the things he spoke to are challenges in any market place. Ours is compounded by a very weak economy, market place intrusion by Madison and Chicago and the extremely poor financial condition of the State of Illinois.”

Medical Research a Major Cost Driver Not everyone agreed with Aaron’s assessment that the country is on the right

path in passing federal health care form. “He’s a very intelligent individual and presents his arguments well. He believes you can design a system to take care of everyone,” said Dr. Mark Kellen, an anesthesiologist at Rockford Health System. “But we’ve proven, historically, when a system is that large, the more you try and control it, the worse it’s going to get. I believe, fundamentally, the more complex the system, the more you try to design it, the more disasters you’re going to create. Most of our problems are because the government interferes with the ability of people in the medical industry to create better ways to treat people at a less expensive cost.” Aaron added that, over the past several decades, the most powerful force driving up health care spending has been medical research. “Advances in research typically boost total spending, even as they reduce price,” he said. “The reason that health care poses such difficult problems is that the benefits it generates are now so large. People are living longer and medical science is advancing. All Americans will have to ration health care,” he added. “It’s very complicated,” said Einar Forsman, president and CEO of the Rockford Chamber of Commerce. “There are political issues that will probably prevent any kind of decent resolution. We’re in an area that, with a lack of bipartisanship, we’re not going to come to the right solutions, we’re only going to come to partial solutions that will continue to drag this out longer.” BMO Harris Bank was the presenting sponsor. Other sponsors include Humana, Rosecrance, Employers’ Coalition on Health, Wipfli LLP, Clifton Gunderson LLP and Alpha Control & Services. ■

The topic at hand spurred considerable conversation in the audience attending the luncheon.

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Guest Perspective INSIGHT

Turning today’s students into tomorrow’s business leaders From pre-womb to boardroom From prenatal practices to performance appraisal, teddy bear to target market, backyard to back office; the path of tomorrow’s business leaders spans from pre-womb to boardroom. All of our children comprise our future; and to ensure that all steps head in a positive, criticalthinking-promoting, yet nurturing direction; many hands need to be offered to help navigate, support and encourage. By whom? Parents, families, schools, community members and groups, businesses, government and educationally sound policies.

Pre-Womb? Indeed, the molding of critical thinkers begins on the potter’s wheel of the unborn’s future parents. Case in point: Studies have shown that excessive consumption from disposable water bottles can cause irreparable harm to the reproductive systems of children as young as 12. If this is true, what other choices do we make that affect our children’s health, and subsequently, their children’s health. … Let’s educate ourselves, as well as our youth.

Embryo to Entrepreneur Of course we know how prenatal care affects I.Q., learning abilities, attention span, physical health, etc. , but how about the research, which points toward a onethird reduction in special education needs if every new mother were given proper prenatal care? Let’s provide it. School-based clinics? Free prenatal care offered at convenient, community locations? Incentives from companies – perhaps a free month of diapers for every prenatal and/or parenting class attended?

The 0-3 Crowd There was a fascinating presentation/discussion recently sponsored by United for Our Children, which touched on the 30,000,000-word gap between

children of professionals and children in poverty. How many new parents (especially those in this poverty group) know about this gap and the velocity in which it widens, as well as the often permanent breach in reading, school success and workplace options? How many know that the extra words spoken to children of relative wealth are comprised of quality features, such as language diversity, feedback tone, symbolic emphasis, guidance styles and responsiveness? How many know that a “no,” followed by a cause-and-effect explanation, narrows the gap? How about that giving a choice to a two-year-old, such as: “Would you like to stay seated in the cart safely or walk along beside me,” enhances problem-solving thinking, and closes the gap by 13 words (instead of “SIT DOWN”)? Besides, it’s one less “prohibition.” Let’s follow Finland’s lead and give every new baby a basket of books. Let’s provide “parenting partners” to make up for the support previously provided by local extended families. Let’s have “Mom’s Day Out” begin with classes on topics like the gap, enjoying reading with your toddler, and alternatives to TV. Then, while moms recharge with much-needed time off, volunteers engage in conversations, jigsaw puzzles, picture books, etc., with the children. Lots of gap-filling and potential gap-filling. For the preschool age, the solution lies in the wording – preschool, and in offering quality preschool taught by professional educators – free and/or sliding scale preschool. It works!

Building a Critical Thinker So, what makes a school-aged child a critical thinker – in and out of the classroom? It comes from opportunity upon opportunity to engage in meaningful work — the kind that outlives the regurgitated answer on the next test. The kind that feeds and encourages the natural (but often

stifled) curiosity of the student. The kind that highly motivated, passionate teachers design and invite their students to share in. It comes from students who are challenged (and allowed) to question, discuss, visualize, reflect, research, discover, synthesize and apply. Who are not just lectured. It’s the kind of learning that kids themselves become passionate about. Critical thinking opportunities are the kind that only teachers who understand the learning styles and interests of their students can design and execute. They need to be modified on the spot and take into account the unique and varied multiple intelligences of the students. Critical thinking requires sapere aude – courageous thinking. The kind that a corporate-created, scripted program designed to prepare kids for a multiple-choice, low-level test can NOT achieve. Critical thinkers are the future leaders who can think of a creative, viable fifth answer — not just decide which of the four ovals seems to call loudest to be filled. We need authentic, voluminous, literacy experiences, and tons of deep reading (at least half of it in the students’ interest). Real literature, not paragraphs created solely for test practice, not reading “programs” that have truncated novels and dry, dummieddown short stories. And writing — real writing, modeled after real writers, that’s authentic and voluminous, rigorous, and yet peppered with elements of choice.

Hands-On Support from the Community What’s needed outside of the classroom? Parental and community support. Mentors to help struggling students of struggling families with homework, library visits, forest preserve trips, parental rides to school conferences. Mentors who read with, and to, students before and after school, and at Saturday “read-ins” and “write-ins” at community parks and housing projects.

Amy Orvis Rockford Public Schools

For high school and college students, again, the key is in challenging, interesting, inquiry-based programs with vigorous reading and writing, fine arts, sciences, social studies and technology. But also, mandatory parenting classes are key (let’s teach the 30,000,000-word gap, the hazards of plastic water bottles, the importance of prenatal care), as are lessons on lobbying (helping change unsound educational policies), and the intrinsic rewards of working hard and pursuing a career you love. Remember, today’s young people are tomorrow’s business leaders … and auto mechanics, waiters, editors, blacktop sealers, military, teachers, and especially — moms and dads of a whole new generation. Amy Orvis is a National Board-certified teacher for the Rockford Public Schools, District 205, and gives workshops for teachers on writing. The views expressed are those of Orvis’ and do not necessarily represent those of the Rockford Chamber of Commerce.

JOIN UNITED FOR OUR CHILDREN, A LOOK AT EDUCATION Join the Rockford Chamber and its partners, the United Way of Rock River Valley, Alignment Rockford, Zion Development Corporation and the City of Rockford, for Education Outlook Luncheon: United for Our Children, on Thursday, Dec. 8 from 11:30 a.m. to 1 p.m., Cliffbreakers Riverside Resort, 700 W. Riverside Blvd. Geoffrey Canada, Harlem Children’s Zone, Inc., will speak on the successes his organization has experienced in bringing about positive change in a highly urban school system. Visit rockfordchamber.com.


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Guest Perspective INSIGHT

Where leaders are made As a young professional, I knew I would have to get over my glossophobia. Public speaking and oration are among the most important business skills that an individual can possess. Each company needs an individual to represent them and to promote their products and services. The individuals who stand in front of a group of people and communicate effectively will undoubtedly be considered leaders, and with leadership comes great responsibility. Toastmasters International is a leader in communication and leadership development. With more than 270,000 members and 13,000 clubs, Toastmasters International must be doing something right. While the numbers are impressive, I realize people prefer real-life examples.

Growth in a No-Pressure Environment My public speaking skills were not very good when I graduated from college. I would stumble on my words, repeat words, and use “ahs” and “ums” as fillers. I would use “and” or “so” as transitions between sentences. I did not think it was a huge deal at the time because my new job did not require me to be a presenter. I did not have to speak in front of the public, so I was OK. Soon I would find out that I was not. In my current position, I would be required to give presentations in front of my co-workers when discussing new ideas and when training new team members. Each Toastmasters club holds learn-bydoing meetings, where participants develop their speaking and leadership skills. Much like Savant’s Toastmasters Club, which is open to the public, all clubs encourage a nopressure atmosphere. Each member of the club is there to learn, grow and help others do the same. The meeting structure allows for speaking and leadership from its members in various ways. Each meeting typically consists of those members actually presenting a speech, as well as members who evaluate those speeches. There also are opportunities for impromptu speakers, called Table Topics. The purpose is to teach members how to “think on their feet” and avoid stumbling when asked a question unexpectedly. Other roles include toastmaster, grammarian, general evaluator and timer.

Journey to Becoming a ‘Competent Leader’

Ryan Monnette Savant Capital Management

When we started the Savant Toastmasters club, I was nervous that I would not know what to do. Toastmasters International provides new members with manuals to guide them through the experience. The first manual, the “Competent Communicator,” has 10 different speech outlines with different objectives. Except for the first speech, the topic is entirely up to the presenter. The second manual each member receives, the “Competent Leader,” provides leadership objectives that must be met while covering one of the meeting roles described above. This will be my third full year in Toastmasters, and I have completed 11 speeches and a number of leadership tasks as well. More importantly, Toastmasters has helped me develop my confidence as a communicator and leader. On a professional level, I have earned the opportunity to present in large and small groups and recently have been promoted to a new role. Toastmasters International has allowed me to challenge myself to take on new responsibilities and become a more effective leader. If you would like to learn more about what the Toastmasters Organization can do for you and your career, please visit the Toastmasters International Web site at www.toastmasters.org. Savant’s Toastmasters Club is open to the public and meets the first and third Wednesday of each month at noon at 7202 Argus Dr., in Rockford. If you are interested in attending, please contact rmonette@ savantcapital.com to RSVP. If you cannot make it at this time, there are several other Toastmasters clubs in the Rockford area: The Rockford Club, the Blue Blazers, and Rock On! You also can “Find a Club” on the Toastmasters Web site. Ryan Monette is the current president of the Savant Toaster’s Club and a financial planner with Savant Capital Management, Inc. The views expressed are those of Monette’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Let your Voice be heard The Rockford Chamber of Commerce welcomes and encourages submissions for The VOICE of the Rockford Business Community. Deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.


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Dispelling export myths By Yulia Sopina, Illinois SBDC ITC Exporting is the sale and transport of a good or service to another country. It offers businesses with the opportunity to build upon domestic success. Increased exports mean business growth, and business growth means bigger profits for U.S. companies — resulting in more jobs for American workers. Exporting is relatively easy. Here are major myths and facts about exporting: Myth: Exporting is only for large companies. Fact: Small firms account for 97 percent of all exporters. Myth: Only tangible projects can be exported. Fact: Service exports are a fast-growing and profitable endeavor. In fact, U.S. service exports more than doubled between 1990 and 2000, increasing from $148 billion to $299 billion. By 2010, U.S. service exports reached $543 billion annually! Myth: It’s difficult to get financing for exporting. Fact: The U.S. government offers many opportunities for business financing and loans. Myth: I don’t need to export. My domestic market is strong. Fact: Your overseas-based competition is almost certainly looking at the U.S. market also. Meeting your competition in their market will lead to a global competitive advantage for you. Myth: You need to be fluent in one or more foreign languages to export. Fact: The U.S. Department of Commerce’s Foreign and Commercial Service can provide translators for small businesses. In addition, many small businesses have found that English is spoken in many countries around the world. Myth: Only experienced exporters should accept payment in foreign currencies. Fact: Only quoting in U.S. dollars makes U.S. exporters less competitive. There are many tools, strategies and government programs to help you, as a new exporter, manage foreign risk. Myth: Licensing requirements for exporting are not worth the effort. Fact: Most products do not need an export license. Exporters simply write “NLR” for “no license required” on the Shipper’s Export Declaration. (An export license is needed only when exporting certain restricted commodities, like high-tech goods or defenserelated items, or when shipping to a country currently under a U.S. trade embargo or other trade restrictions.) Myth: Companies interested in exporting have to “go it alone” to learn how. Fact: There is vast array of services available, from financing, to training, to one-on-one counseling. Start exploring these resources today at SBA’s exporting page, www.sba.com, or contact me — international trade specialist for the Illinois SBDC International Trade Center (ITC) of the Rockford Area at ysopina@rockofordil.com or 815-969-4267. Resource: The U.S. Small Business Administration.

Arvind Gavali provides instruction using Lotus Creative Innovations’ Wind Energy Turbine Trainer.

Lotus Creative Innovations: Experiencing impressive growth By Sherry Pritz, EIGERlab In 2009, Ashish Gavali and his brother Arvind, owners of Lotus Creative Innovations (LCI), first connected with the EIGERlab and were finalists in the Stateline FastPitch Competition with their Wind Energy Turbine Trainer (WETT) invention. Their next major accomplishment was to win the 2009 Illinois Clean Tech Energy Award. Most fortunate entrepreneurs have at least one motivating force in their lives. For the Gavali brothers, it’s Ashish’s former Iowa Lakes Community College (ILCC) instructor, who recognized his unique talents, assisted with bootstrapping the business and still supports the brothers and their family. In their business venture, they discovered an underdeveloped market with an inadequate product/service trainer, and decided to start a business incorporating their patent-pending innovative approach. In 2007, Ashish attended ILCC, which is noted as one of the top wind energy technician schools. He had been employed in both the engineering and industrial sectors since the ’80s, but always had an interest in the renewable energy field and decided to chase his entrepreneurial dream. What LCI offers is unique. Its WETT program encompasses 10 components that work together, and takes modular training

to the next level. One of the positive results that both the brothers and fellow instructors have experienced is that students are excited about learning when being trained with this unit. The group of people interested in using WETTs is wide and diverse, including highschool-aged students; high-level engineering, college-aged students, and electricians. Fast-forward to 2011. LCI now is selling its WETT around the world, in addition to working with two educational institutions: Carnegie College in Scotland, which has purchased a unit, and University of Cumbria in England, which has one unit slated. Additionally, the company is working to develop distributors in Scotland and South Korea. Lastly, it is working with electrical worker locals, engineers, technical sales types and assemblers, which will result in job creation for our region. As long as wind turbine power exists, LCI will have a demand to fill. The brothers have placed themselves well in the market and along with a unique offering, have established a strong brand presence. EIGERlab thinks they are poised to go the next level and plans to continue to support their growth in future developments, assembly and licensing potentials. Sherry Pritz is marketing coordinator at EIGERlab, Rock Valley College.

Repaved roads makes for better business By Matthew Simpson, RAEDC In moving towards improved transportation infrastructure, our community has traveled a rocky road. During a Voice of the Customer business retention survey, one business leader shared, “There have been improvements, but we still have a little ways to go.” Of course, we cannot disregard the condition of our roads, but we can acknowledge that progress is being made as well. In recent years, there have been significant investments in resurfacing and rebuilding some of Rockford’s key roadways, making for smooth transport of goods and people. 2011 has been a busy year for the City of Rockford’s Streets Division, having completed a number of significant

capital improvement projects. There have been two large packages of arterial street resurfacing this year. (Arterials are streets that provides a direct route for long-distance travel within different parts of the city.) Improvements included Kishwaukee Street, Newburg Road and Kilburn Avenue — three important truck routes in the city.

Sensitive to Business Needs The Streets Division works to be flexible in collaborating with businesses in need of infrastructure accommodation. “We always try to take into consideration the needs of local businesses when it comes to capital improvement projects,” said Colin Simpson, public works engineer. An example of this is the one-block reconstruction competed on Hecker Avenue, north of Fulton to

accommodate manufacturing businesses in the area. Next year is shaping up to be a big year for infrastructure improvements as well. The 2012 Capital Improvement Plan (CIP) includes a $100,000 line item specifically for commercial and industrial street resurfacing; including Harrison (9th Street to 20th Street) and Broadway (11th Street to 20th Street). There also will be major reconstruction projects for the South Main Corridor, West State Street and the Morgan Street Bridge. To view the City of Rockford’s 2012 CIP, visit RockfordIL.gov and click the 2012-16 CIP tab on the dialogue box in the center of the page. Matthew Simpson is business development specialist at the Rockford Area Economic Development Council.


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Customer Service … a high priority in 2012 Keeping the focus

J.L. Clark accepted the 2011 Illinois Governor’s Sustainability Award for company-wide sustainability initiatives.

J.L. Clark wins prestigious 2011 Illinois Governor’s Sustainability Award Specialty packaging manufacturer J.L. Clark was one of just 25 Illinois companies and organizations to receive the 2011 Illinois Governor’s Sustainability Award for its significant achievements in protecting the environment, helping to sustain the future and improving the economy. Among the most notable of its sustainability initiatives was its companywide recycling program, which diverted roughly 70 tons of waste from the landfill in 2010; an upgraded lighting project resulting in a carbon footprint reduction of more than 84,000 kW hours a year (the equivalent of saving 80 acres of forest), and the installation of new equipment and processes reducing annual natural gas usage by 30 percent. “It’s gratifying to be recognized for the hard work being done by J.L. Clark and all its employees to minimize our environmental impact,” said J.L. Clark President Phil Baerenwald. “We have taken enormous strides transforming our facilities, our operations, and our business practices so that we are now among the most ‘green, clean’ companies both in our industry and in the surrounding area. We are also well on our way to reaching

another significant sustainability milestone – zero waste to landfill.”

Sustainability Awards Since 1987 Since 1987, the Illinois Sustainable Technology Center (ISTC) has presented Governor’s awards to organizations in Illinois that have demonstrated commitment to environmental excellence through outstanding and innovative sustainability practices. “These businesses and organizations have shown that it is possible to create and maintain conditions under which people and the environment can exist in productive harmony, and fulfill the social and economic requirements of present and future generations,” said Manohar Kulkarni, ISTC director. J.L. Clark is a division of CLARCOR, a $1 billion, diversified marketer and manufacturer of mobile, industrial and environmental filtration products and consumer and industrial packaging products sold in domestic and international markets. It has received a number of recent local, regional and national awards for its sustainable products and practices. For more information, visit www.jlclark.com.

Sharpening your focus on the customer will be key for staying competitive in 2012. Regardless of the product you manufacture or the services you sell, it’s the service you provide your customers that must be your first priority. You can be the leader in product development in your industry, but without an established customer service program, you eventually will notice negative effects to your bottom line. At times, providing outstanding customer service can be a very simple task, but when an individual or department loses focus on the importance of customer service, the end result can take a very long time to repair.

Five Ways to Build Strong Customer Service The following are five concepts that will aid in maintaining a strong customer service program and keep your entire manufacturing business on the same page: Commitment. It is imperative that all levels of management are committed to giving customer service the highest priority. Top management must lead by example and continually reinforce the importance. Listen. The simple act of listening to your customers needs will enable you to stay focused on the task at hand. By listening you not only deliver what your customer wants, you build a stronger rapport. Follow through. In order to maintain consistent credibility with your customer, there is no better way than to perform what you have

Bernie Luecke RVC, BPI

p ro m i s e d . During your follow-through, you also may take the opportunity to exceed your customer’s expectations by offering something they didn’t expect — and it’s fun. Feedback. Don’t assume that the service you are providing is the best you have to offer. Weekly, monthly and/or quarterly, you should have a process in place for checking with your customers to make sure they are satisfied. It also reinforces your commitment to providing outstanding service. Continuous Improvement. Top management should continually offer training and staff development regarding customer service. Periodically, best practices should be discussed along with unsuccessful attempts at customer service. Many times you learn more from mistakes than successes.

Customer Service Commitment The ultimate goal should be to build your customer service commitment into the corporate culture. When it becomes part of the corporate culture, your internal customer service flourishes along with your external service. Don’t forget to provide incentives and positive reinforcement for a job well done. If you have a customer service need in your company, the Business and Professional Institute can offer a customized program tailored to your product or service. To learn more about how your company can benefit from customer service training, call me at 815-921-2067. Bernie Luecke is director, Business and Professional Institute, at Rock Valley College.

Manufacturing News is sponsored by Rock Valley College, BMI


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Woodward Test Facility What It Is: A safe, modern, efficient facility that meets Woodward’s system test requirements now and into the future. What It Does: Replicates the environment of the aircraft engine to which our products are exposed: ■ Conditioned fuel to temperatures of -65˚F to +375 ˚F ■ Cold and hot ambient temperatures ■ Vibration ■ Ice and particle contamination ■ Extreme conditions of pressure, flow, and vacuum What’s Inside: ■ 12 test cells with independent fuel systems and motors ■ 3 vibration test cells with a fuel supply farm ■ 2 pressure test cells ■ Machine shop for welding, fabrication, and repair ■ New product assembly and test areas ■ Conference room and office areas By The Numbers: ■ 43,000 square feet under roof ■ 15 miles of piping and conduit ■ 57 miles of wire ■ 550 tons of cooling water conditioners ■ 120 tons of cryogenic cooling ■ 3.1 megawatts of electrical service

Woodward cont from page 1 12 environmental testing cells at the opening. The building will also house: ■ Three vibration test cells with a fuel supply farm ■ Two pressure test cells ■ Machine shop for welding, fabrication, and repair ■ New product assembly and test areas ■ Conference room and office areas “This is a great example of Rockford, Woodward, and the aerospace community coming together

to be at the forefront of innovation,” said Sagar Patel, president, Aircraft Turbine Systems. “We will now be able to respond more quickly to our aerospace customers’ needs, while aggressively pursuing new business. Woodward is an independent designer, manufacturer, and service provider of control solutions for the aerospace and energy markets. Woodward’s aerospace systems and components optimize the performance of fixed wing and rotorcraft platforms in the commercial, business and military aircraft, ground vehicles and other equipment. Woodward is headquartered in Fort Collins, Co. Visit the website at www.woodward.com. ■

Make your holiday shopping dollars count; buy local Whether you are continuing to tighten your belt or relaxing and letting it out, odds are great you will be spending money this holiday season. So why not put those shopping dollars to use and help the local economy? It’s important to grow jobs and increase tax revenue. As consumers, we say we want more options and diversity when we shop. Each of us has the power to help make that happen. From holiday gifts to holiday feasts, spending money at local stores can have a great impact on the community. One individual can’t do it alone, but together the impact is significant.

Spending Locally Creates a Ripple Effect Studies show that in Chicago, for every $100 spent locally $68 remains in the economy. For Grand Rapids, Mich. that number is $73 out of $100. While the numbers may vary slightly from city to city, the results are the same. More money stays in a community when consumers make purchases from locally owned businesses. Locally owned businesses are more likely to donate to local charities, buy from other locally owned businesses and pay local salaries. A big box or chain store may have management offices located in another city, whereas smaller businesses are more likely to have all their staff on site. As the money moves back through the community and gets recirculated, it generates additional tax revenue adding money to local coffers. This money is then used for city services and infrastructure.

Local Businesses Have Character When you walk into a big box or chain establishment, you know exactly what you will find. In fact, the store or restaurant may look exactly like one in another city or state. But local stores and restaurants are unique. They provide a special experience that can’t be duplicated. They are what add character to tourist destinations and quaintness to downtowns. When you shop in a large chain your buying power is diluted. In a small shop each purchase counts. When you buy an item you’re telling the owner that item sells, and they should continue to carry it. That is why selection in smaller stores is often more original and distinctive.

National Trend is Gaining Local Moment Buying local is a growing trend across the country. American Express hoped to gain customers through a promotion

John Groh RACVB

urging shoppers to visit local stores the day after “Black Friday.” The company offered 200,000 cardholders a $25 credit if they registered on the campaign’s Web site and used their cards at appropriate stores on Nov. 27. Last year, the Rockford Chamber of Commerce hosted Cinda Baxter, the organizer of the viral campaign “The 3/50 Project,” to speak about the benefits of buying local. Baxter urges consumers to pick three local stores they would miss if they disappeared and spend a total of $50 on purchases in those stores each month. She claims that if half the working population did this, it would generate $42.6 billion in revenue nationally. Additionally, the Winnebago Buy Local Initiative involves nearly 70 local businesses and has a Facebook following of more than 1,000 fans. Their efforts focus on transforming our local economy toward green jobs, sustainable industries and buying local first. Several of their members are also Rockford Chamber members.

We Have Them. Take Time to Explore Them Big box stores and chains still play an important role in the local economy. They employ local workers and provide access to a variety of consumer goods. However, if we don’t make some of our purchases at smaller, local stores, those stores won’t stay in business. So, what’s on your shopping list this season? Is it a new toy for your nephew, a unique outfit for mom, golf supplies for dad or something for your best friend — the gourmet chef? From downtown to museum gift shops to Edgebrook Shopping Center, Rockford has dozens of unique, locally owned retail outlets that can meet all of your shopping and dining needs. This holiday season I challenge you to use some of your money to grow our local economy. If you don’t know where to look, check out our Web site at www.gorockford.com, stop by the RACVB office at 102 N. Main St., located at the corner of State and Main streets in downtown Rockford, or visit the Community Information Center inside the Clock Tower Resort and Conference Center. John Groh is president/CEO of the Rockford Area Convention & Visitors Bureau. Contact him at jgroh@gorockford.com. The views expressed are those of Groh’s and may not necessarily represent those of the Rockford Chamber of Commerce.


rockfordchamber.com theVoice December 2011

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IGNITE

Young Professionals

Holiday season a time to focus on our common goals The holiday season is one of the few times, if not the only time, of year when we all strive to briefly pause our chaotic lives and focus outward. Charitable contributions sky rocket, and countless gifts are bought as tokens of appreciation and love. The world joins together in one collective hug as differences are set aside with a temporary suspension of the “us versus them” mentality.

We will attract opportunity because we are opportunity. The year 2011 closes as another year of political, economic and social turmoil. Anyone paying attention to the news knows this with the mere mention of budget ceiling, Greece, Occupy Wall Street, Japanese earthquake, Qaddafi, Arab Spring … the list goes on. There is a bright side to this chaos, though, and that is opportunity. Let the rest of the world fight it out. Our regional stakeholders will continue coming together and strengthening our

Patricia Diduch RREDD

collaboration not just by words but by action. We will work out the difficulties of providing a ready, skilled, able workforce by continuing to identify and address our weaknesses. We will work out the questions of political partisanship by focusing on the relationships and common goals rather than party lines. We will support our Rockford, our businesses, our people. We will attract opportunity because we are opportunity. This holiday season, rather than continue to fall susceptible to negative thinking regarding our region, let’s celebrate our victories – no matter how big or small. Let’s resolve to continue having the tough discussions that will transform the status quo. Let’s celebrate that in our weaknesses there is great opportunity to be fostered. Let’s show Rockford some love. Patricia Diduch is president of the IGNITE and executive director of the Rockford Region Economic Development District. Visit igniterockford.com.


December 2011 theVoice rockfordchamber.com

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Guest Perspective INSIGHT

Christmas transformations

Time for delicious feasts ... not stomach upset Kevin Polky KP Counseling, Inc.

A lesson from Scrooge A year ago I had an opportunity to watch a musical version of a classic story, “A Christmas Carol.” Rockford Metro Christian Youth Theater did an amazing job with this wonderful story of transformation. The singers and dancers did a great job telling the story of Ebenezer Scrooge changing from a bitter, miserly old man to a joyful, generous, spirit-filled man. I never realized, until I saw this production, how Ebenezer became the “Scrooge.” His father was taken from him and put into a debtor’s prison, telling him to “save his pennies” and make a lot of money. His mother dies and he and his sister are sent to separate orphanages and workhouses. Later in life, Ebenezer’s fear of poverty provokes him to choose workaholism over his love for his fiancé, Emily. She releases him from their engagement, and he hardens his heart, and becomes consumed with acquiring money. On Christmas Eve, the seventh anniversary of his business partner’s death, he is visited by three ghosts. The ghosts show him the origin of the wounds to his heart, his past actions to others, how his actions currently affect them, and how if things did not change — the future in store for him. In the end, the possible death of an innocent young boy softens his stone heart. The final scenes allow us to witness a man transformed from a living hell to a loving joy. What was the real catalyst for this transformation? I would argue that it came from the source where all redemption and transformation comes: The true reason for the Christmas season. The spirit of Christmas originated with a

Holiday food safety

heavenly father sending his only son to complete a mission that only he could complete. There is adventure, suffering, healing, death and resurrection in this story. All for recipients who do not know him. It is one of the greatest stories of love. It is the power of unconditional love that allows a great transformation to happen.

Food safety is especially important during the holidays, as food is being served in large amounts and in unique displays. Proper storing, cooking and displaying of large volumes of food prevents foodborne illness and preserves the good family memories.

The Christmas Spirit

Precautions to Take for the Holiday Buffet

Ebenezer may be an extreme example of how a person’s wounds leads to a hardened heart. Or, is it an extreme example? Do we allow our hurts, disappointments and set backs to harden our hearts and turn away from our fellow man? Maybe it happens in more subtle ways, such as being closed off to others who are different from us. Or, maybe we justify our actions by saying that it is “just a way to stay ahead.” Ebenezer shows us very clearly, this is no way to live. He is alone, lonely, bitter, paranoid and without joy. But, through the power of something greater than himself, he is able to repent of his wrong doings, and accept the unconditional love of the great forgiver. Through the acceptance of this love, he is able to show love and give joy. His story can be our story. All we need to do is accept this unconditional love, admit and repent of wrongs, address our wounds, and live with a life-giving heart. Will you choose to let the spirit of Christmas fill your heart? Merry Christmas. Kevin Polky, CADC,LCSW, is president of KP Counseling, Inc. The views expressed are those of Polky’s and may not necessarily represent those of the Rockford Chamber of Commerce.

Chamber Board of Directors & Officers EXECUTIVE COMMITTEE Chairman of the Board Mike Broski Entré Computer Solutions Vice Chairman Rich Walsh SwedishAmerican Health System Treasurer Larry Bridgeland Mid-City Office Products Immediate Past Chairman Pam Maher KMK Media Group DIRECTORS Teresa Beach-Shelow Superior Joining Technologies, Inc. Romero Bennett Blue Sky Insurance Agency

Andrew Benson Benson Stone Company, Inc.

Paul McCann Stanley Steemer of Rockford

Walt Boothe Harris Bank, N.A.

Patrick Morrow Alpine Bank

Ryan Brauns Rockford Consulting & Brokerage

John Oller

Paul Callighan ComEd Joe Castrogiovanni Giovanni’s, Inc.

Mark Peterson CBL Associates CherryVale Dee Premo Whitehead, Inc. Realtors

J. Chapman Maverick Media

Peter Ricker Rockford Register Star

Rena Cotsones Northern Illinois University

Tim Rollins WilliamsMcCarthy LLP

Darlene Furst Furst Staffing Penny Lechtenberg Hinshaw & Culbertson Mike Mastroianni Rock Valley College

Patti Thayer Thayer Lighting, Inc. Jennifer Wood Sikich LLP Richard Zumwalt OSF Saint Anthony Medical Center EX-OFFICIO DIRECTORS Janyce Fadden Rockford Area Economic Development Council

Einar K. Forsman President & CEO, Rockford Chamber Dan Saavedra Saavedra Gehlhausen of Commerce Architects John Groh Henry Seybold Rockford Area Rockford Health Convention System & Visitors Bureau Patrick Shaw RSM McGladrey, Inc. President/CEO

Buffets are festive and fun, so make sure to take extra care during planning, preparing and serving your holiday fare. First, decide how many guests you can safely serve. Take refrigerator space into consideration. Remember that the longer food items are left on the buffet table, the longer that foodborne-illness bacteria have to multiply. Keep buffet servings small and replenish them often. Keep cold foods at 41°F or less and hot foods at 135°F or more. Never leave food at room temperature for more than two hours, unless you are going to throw out the leftovers. How can you tell if food is safe to eat? It is not always possible to tell by taste, look or odor if a food is safe to eat. Meat, poultry and dairy products left at room temperature allow bacteria to grow to dangerous numbers. These bacteria rarely change the taste, look or odor of food. If you know, or suspect that food has been left out for four hours or handled carelessly, throw it out. Keep hot foods hot and cold foods cold.

Holiday Foods Requiring Special Attention The majority of foodborne illnesses during holidays come from dishes such as meat trays, stuffing, potato salad (mayonnaise-based salads), cream and custard pies, and eggnog. All these dishes contain meat, poultry, eggs or dairy products and tend to be handled more than other foods during preparation. Bacteria transfer very easily from hands to food. Wash your hands between tasks and use clean utensils when preparing these foods. Refrigerate foods immediately if you prepare them ahead of time. Turkey stuffing. The safest method to cook stuffing is to separate it from the bird. Bacteria grow rapidly in warm, moist environments. The inside of a turkey is a great environment for bacterial growth, as the thick meat protects the bacteria from extreme heat or cold. If you choose to stuff your turkey, mix the stuffing in advance and refrigerate it separately from the bird. Stuff the bird just before cooking and cook until both the thickest part of the meat and interior of the stuffing reach 165°F.

Use a meat thermometer to check the temperature. Remove all leftover stuffing from the bird and refrigerate. Does thorough cooking eliminate the danger of foodborne illness? NO! Although cooking kills most bacteria, bacteria can spread to food again after it has been cooled. Bacteria can transfer from raw to cooked foods if they come in contact with each other. Bacteria spread from hands to food and from soiled utensils to food. Remember that bacteria from meat and poultry can spread to foods you don’t normally cook (i.e. using the same knife or cutting board on produce without washing it first). Prevent the spread of bacteria. Wash your hands and kitchen utensils with soap and hot water after handling one food and before moving on to another. Never use the same cutting board for cooked foods and produce that you used for raw meat or poultry. Wash the cutting board and utensils with soap and hot water between uses. Preparing holiday dishes ahead of time. Place prepared-ahead foods in the refrigerator within 30 minutes after cooking. Reheat foods to 165°F before serving. Refrigerate cold dishes immediately after preparation. Advance purchase of groceries. When purchasing large quantities of groceries for the holidays, be sure to use fresh meat and poultry products within three days of purchase and keep them well refrigerated. Freeze fresh meat and poultry if you plan to keep them longer. Thawing meat and poultry. Allow time to thaw frozen foods in the refrigerator. Thawing at room temperature or in warm water is unsafe. If it is necessary to thaw a large turkey or other piece of meat outside the refrigerator, it may be thawed in a watertight package under cold running water. Cook immediately after thawing. Foodborne illness can cause diarrhea, vomiting, stomach cramps and other unpleasant symptoms which can last for several hours or even days. Don’t let foodborne illness ruin your holiday season!

Source: Winnebago County Health Department


rockfordchamber.com theVoice December 2011

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PROFILE

Member Company Profile

Charlie, John and Dick Sturm (left to right), are third-generation owners of Lindstrom Travel.

Take a trip with Lindstrom Travel By Paul Anthony Arco Some kids go to Disney for their first memorable vacation. John Sturm remembers taking a transatlantic trip to England when he was 11. “Every year we’d go somewhere, but going to England on a ship was pretty cool,” said John, who, along with brothers Charlie and Dick, are third-generation owners of Lindstrom Travel, a staple of the Rockford business community for 83 years. Travel always has been a labor of love for the Sturm family. Lindstrom Travel was founded by their great uncle, Frank Lindstrom, who opened in downtown Rockford in 1928. Over the years, the company relocated to the CherryVale and Edgebrook malls, before moving to its current location on Guilford Road in 1989. In addition to its Rockford location, the company purchased Globetrotter Travel in Belvidere 15 years ago. In 1966, Lindstrom sold the business to his nephew, Walter Sturm, and his wife, Mary, who started working at the travel agency in the 1950s. It was the couple’s love of travel that inspired their three boys ultimately to join the family business. “It was one of those things that just happened,” said John, who joined the company in 1977. “None of us intended on working in the business, but we’re fortunate to do what we do, and the opportunities it affords us.” Walter and Mary, now in their 80s, retired from the business four years ago, but continue to travel.

Sixty Four Countries … and Counting With 14 employees, Lindstrom Travel, a Rockford Chamber member since 1951, specializes in vacation travel, party cruises, and group tours to destinations such as Ireland, Alaska and Italy, as well as Kenyan safaris. Many of the group tours, which accommodate up to 45 guests, are led by the Sturms. “It’s more fun to travel with people from the local area,” John said. “They’re always in good spirits. Vacations make people feel good, and they create memories that can last forever.”

There are many benefits to working with a travel agency, according to John. Agents can help locate hotels, activities and any special needs customers may have. Agents also can serve as a contact if a problem should arise during the trip. “Chances are good that we’ve been there before, and can give them highlights of what to do and what not to do,” he said. By his count, John has traveled to 64 countries, including China, South Africa and Europe. New Zealand, he said, was his favorite because of its diversity – beaches, fjords and thermal springs. He’s snow skied to the top of the Austrian Alps, walked along the Great Wall in China and soaked in the view of the Eiffel Tower in Paris. His bucket list includes trips to Cuba, Berlin and India. African safaris also are memorable. “There’s nothing like it in the world, if you enjoy animals,” he said. “You can go to the zoo and see four zebras in a cage, but when you go to Africa, you see 5,000 zebras up close. It’s unbelievable.” Without question, the biggest change in the travel business has been increased security. Dress codes, however, have become more relaxed. “I remember when it was expected that people wore a sports coat and tie,” John said. “It’s much more casual these days.” And while a majority of people don’t start to travel until they reach retirement, John has noticed a recent spike in student-aged travelers. “As a young child, travel is one of the best educations you can get,” he said. “It can have a positive impact on the rest of your life.”

LINDSTROM TRAVEL Owners: John, Charlie and Dick Sturm 5970 Guilford Road Rockford, IL 61107 815-398-8888 www.lindstromtravel.com Globetrotter Travel 50 N. State St. Belvidere, IL 61008 815-547-7800

THE VOICE ONLINE NOW ON ISSUU™ Read favorite articles in full screen mode in the size you want. Print and send to friends with the click of a button. Click on advertisements of interest to go to company Web sites to learn more and interact quickly. Visit www.rockford chamber.com to experience the new Voice!


December 2011 theVoice rockfordchamber.com

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Issues to Watch LEGISLATIVE

Key Legislation: Focus on Environment & Energy The following are key bills in Springfield, and the positions of the Illinois Chamber of Commerce.

SAFETY ACT Requires the IL EPA to publish a list of chemicals of high concern and other chemicals as priority chemicals and then prohibit the sale and distribution of children’s products containing a priority chemical. Bill: HB1270 Sponsor: Rep. Nekritz (D-Des Plaines) Position: Oppose Status: Re-referred to Rules Committee

REMOVAL OF NUCLEAR CONSTRUCTION BAN Removes the ban on construction of new nuclear power plants in the state. Bill: HB0157 Sponsor: Rep. Osmond (R-Antioch) Position: Support Status: Re-referred to Rules Committee

CHILD SAFE CHEMICALS ACT Prohibits the sale or distribution of reusable children’s food or beverage containers that contain bispenol-A. Bill: HB1269 Sponsor: Rep. Nekritz (D-Des Plaines) Position: Oppose Status: Re-referred to Rules Committee

TOXIC CHEMICAL IEPA STREAMLINING FEES Contains several provisions that provide faster turn-around times and certainty in the air permitting process. An Illinois Chamber initiative. Bill: HB1297 Sponsor: Rep. Reitz (D-Sparta) Position: Support Status: Public Act

EPA MUNICIPAL PENALTIES Allows municipalities to impose penalties and fines against a

person or organization owning or leasing property that releases a hazardous substance or contaminant. Bill: HB1441 Sponsor: Rep. Mautino (D-Spring Valley) Position: Oppose Status: Re-referred to Rules Committee

cost increases for business and industrial consumers. Bill: SB0678 Sponsor: President Cullerton (D-Chicago) Position: Oppose Status: Failed in Senate, placed on Postponed Consideration

REGULATORY MODERNIZATION— PIPELINES

Redefines “mercury switch” to include a mercury-containing product or device that makes, breaks or changes a connection in an electrical circuit. Bill: SB1213 Sponsor: Sen. Steans (D-Chicago) Position: Monitor Status: Public Act

The purpose of these proposed amendments to the Public Utilities Act is to provide a more efficient and inclusive process for certification of crude oil pipeline projects with the Illinois Commerce Commission. These projects, if deemed worthy of certification, will improve the state’s energy infrastructure, enhance security and reliability of energy supply, create high-paying jobs and provide economic stimulation within local communities along their routes. An Illinois Chamber initiative. Bill: HB1703 Sponsor: Rep. Reitz (D-Sparta)/Sen. Clayborne (D-East St. Louis) Position: Support Status: Public Act

NPDES PERMITS Deems that NPDES permit applications are approved if not approved or denied by the EPA within 120 days after being filed with the agency. Bill: HB1704 Sponsor: Rep. Bradley (D-Marion) Position: Support Status: Re-referred to Rules Committee

TRAILER BILL TO SB1652 SMART GRID LEGISLATION Bill: HB3036 Sponsor: Rep. McCarthy (D- Orland Park) Position: Neutral Status: Sent to the Governor

TAYLORVILLE TENASKA COAL PLANT The bill would give Nebraskabased Tenaska a 30-year power purchase agreement for the power it would produce at a new coal-togas-to-electricity plant in Taylorville, Ill. The technology is expensive, so is the power that comes out of it. It’s so expensive that the legislation caps abovemarket residential costs at two percent annually but doesn’t cap

MERCURY SWITCHES

EPA ADMINISTRATION FINES Rather than expanding its Administration Citation authority, the IL EPA has proposed changes to the Environmental Protection Act that would allow the agency to assess a fine of up to $10,000. It is plausible that the agency would use this process to resolve a large number of cases – and assess a significant fine – for matters. Bill: SB1357 Sponsor: Sen. Wilhelmi (D-Crest Hill) Position: Neutral Status: Public Act

ELECTRIC GRID MODERNIZATION Makes updates to the Illinois smart grid and makes needed infrastructure improvements. However, it could have increases on ratepayers. Bill: SB1652 Sponsor: Sen. Jacobs (D-Moline) Position: Neutral Status: Public Act

ENVIRONMENTAL JUSTICE ACT Creates the Environmental Justice Act to ensure public participation regarding the siting of sources of environmental pollution to minimize risks in affected communities. Bill: SB2193 Sponsor: Sen. Hutchinson (D-Chicago Heights) Position: Oppose Status: Public Act Source: ilchamber.org


rockfordchamber.com theVoice December 2011

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Rockford is Home to UPS Rockford Chamber and RAEDC members can save up to 28% Visit savewithups.com/rockford to sign up!

Santa’s helpers in brown The holidays are upon us and that means the peak shipping season is here. Rest assured that Santa’s helpers in brown are busier than ever making sure that all your gifts get delivered on time. “When you choose UPS, you’re getting the expertise of 400,000 employees worldwide,” said Karen Glavin, UPS marketing manager. “And especially during our peak season, when our volume grows exponentially, we are all working together to help your business succeed.” Just as local retailers work extra hard to keep up with the holiday rush, so do UPS employees. “Peak season is a part of our corporate culture,” said UPS Rockford Operations Manager Art Wilson. “Everybody at UPS knows the holiday rush means all hands on deck.” Whether your busy season is in June or December, here are some things you can do to keep your company’s shipping operation running smoothly during those hectic times: 1. Keep UPS in the loop about changes in your operation. A large increase or decrease in shipping volume, a change in operating hours or a significant volume shift in UPS services, such as from UPS Ground to UPS 2nd Day Air®, could affect the driver’s handling of your pickup. “We want to be your business partner,” Wilson said. “If you let your driver or account manager know ahead of time, we can prepare for your changes and possibly make recommendations to help make your life easier.” 2. Plan ahead — way ahead. Dewey Rothering, eCommerce fulfillment manager for the Bon-Ton distribution center in Rockford, said that they began planning for the 2011 holiday shipping season the day after Christmas 2010. “We have monthly planning meetings with the team from UPS. We discuss how our business is trending and how we can prepare for it,” he said. The Rockford distribution facility, which ships to 130 Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder Beerman, Herberger’s, and Younkers stores across 11 states, also fulfills online orders nationwide for Bon-Ton customers. Between Thanksgiving and Christmas, the facility can see its shipping increase by as much as 600 percent. “We’re always asking, ‘How can we improve, let’s try it, and are we ready? Do we have enough hired and trained associates, packing supplies, outbound UPS shipping labels?’” Rothering said. 3. Allow for changes in the shipping calendar and delivery schedule. Although UPS makes every effort to deliver holiday ground shipments with the same transit times as the rest of the year, they can’t guarantee UPS Ground shipments during the two weeks before Christmas due to unusually high volume. A good rule of thumb is to allow seven business days for ground shipments during those last two

weeks, particularly long-distance — your shipment may arrive sooner, of course. To get precise answers about time-intransit by zip code, use the Time and Cost Calculator available on UPS.com. The 2011 UPS year-end holiday schedule is also available at UPS.com for easy reference. 4. Package safely. It always makes good sense to package your shipments to avoid damages en route, but it’s especially important during peak season, when processing facilities and delivery vehicles are operating at high capacity. Barbara Mink, owner of The UPS Store on East State Street in Rockford, recommends The UPS Store for small businesses that don’t ship frequently. “The certified packaging experts at our store are always available to help package items properly,” Mink said. “And we offer services and supplies for most any packaging need.” For businesses that ship on a regular

basis, she has this advice. “Examine your supply chain and find out where your package will experience the most handling. Then design your package — and test your packaging — for that environment,” she said. And UPS can help! For more than 30 years, their packaging engineers have designed, developed, and tested packaging for products in every major industry. 5. Reduce confusion and congestion at work and at home. Consolidating as many shipments as possible with one carrier like UPS can streamline processing and labeling of your outbound packages as well as minimize truck congestion at your dock.

UPS PEAK SEASON FACTS ■ There are 30 shopping days and 20 shipping days between Thanksgiving and Christmas. ■ UPS will hire 55,000 temporary workers. ■ UPS Rockford will add more than 700 part-time seasonal employees. ■ UPS expects to deliver close to 26 million packages on Peak Day, Thursday, Dec. 22 (Almost 60 percent above normal daily volume). ■ Peak day volume equals almost 300 packages delivered every second of the day. ■ UPS drivers in Rockford average 150 stops on a normal day. Between Thanksgiving and Christmas, that ranges from 200 to 220 stops a day. ■ Peak Next Day Air delivery day (domestic) will be Friday, Dec. 23 with an expected six million packages. ■ UPS expects more than 58 million online package tracking requests on Peak Tracking Day – Tuesday, Dec. 20.

Controlling your inbound volume also is important. Tools like UPS Quantum View Manage™ can help shippers monitor inbound packages and pallets while they are in transit. Knowing who shipped it and when it will be delivered can help you determine how it will impact your inventory as well as your shipping area and staffing plans. And for home deliveries, UPS just introduced My Choice™. This new service helps avoid the disappointment and hassle of missing a home delivery providing residential customers with delivery alerts, specific delivery time frames, reroute options, visibility tools and electronic signature release — all by accessing ups.com through a computer or mobile phone. Bonus Tip: Expect the unexpected. Even the best plans need a back up plan. Rothering believes that flexibility is the key for shippers and the carriers they choose to work with. “Because the ecommerce demands of our business are so dynamic, we have to be prepared to make quick operational changes at any time,” he said. “We strive for no ‘show-stoppers,’ overcoming challenges that may stand in the way of getting our customers’ orders out on time.” Having a logistics partner that can meet his rapidly changing needs is an important part of Rothering’s strategy. “UPS has been an awesome partner. They have always been extremely supportive,” he said.

UPS 2011 YEAR-END HOLIDAY SCHEDULE Christmas / Thursday, Dec. 22 Normal pickup and delivery service for air, international and ground packages. UPS Next Day Air packages picked up today will be delivered Friday, Dec. 23. Christmas / Friday, Dec. 23 Normal pickup and delivery service for air, international and ground packages. UPS Next Day Air packages picked up today will be delivered Tuesday, Dec. 27 (except those processed today and labeled for delivery on Saturday, Dec. 24). Christmas Eve / Saturday, Dec. 24 Delivery of UPS Worldwide Express, UPS Next Day Air and UPS 2nd Day Air packages processed and labeled for Saturday Delivery. Christmas Day / Sun, Dec. 25 & Mon, Dec. 26 No UPS pickup or delivery service. New Year’s / Friday, Dec. 30 Normal pickup and delivery service for air, international and ground packages. UPS Next Day Air packages picked up today will be delivered Tuesday, Jan. 3 (except those processed today and labeled for delivery on Saturday, Dec. 31).

New Year’s Eve / Saturday, Dec. 31 Delivery of UPS Worldwide Express, UPS Next Day Air and UPS 2nd Day Air packages processed and labeled for Saturday Delivery. New Year’s Day / Sun, Jan. 1, 2012 & Mon, Jan. 2 No UPS pickup or delivery service. UPS Express Critical service is available for urgent packages on all days. Call 1-800-714-8779 or visit upsexpresscritical.com. For more information on Holiday Hours for pick up and delivery please visit ups.com


December 2011 theVoice rockfordchamber.com

14 FOCUS ON FINANCIAL PLANNING

Guest Perspective INSIGHT

What today’s workers can expect from Social Security tomorrow

M. Beth Thacker Morgan Stanley Smith Barney

Currently, Social Security takes in more in taxes each year than it pays out in benefits. But in 2016, according to estimates by the SSA, the amount of benefits paid out will begin to exceed the amount collected in taxes. Did you know that the age at which many workers will qualify for full Social Security benefits has risen to 67 from 65? If that’s news to you, you’re not alone: The majority of workers are still in the dark about Social Security eligibility requirements and many expect to qualify for benefits payments sooner than they actually will. Combined with lingering questions about the long-term financial health of the overall Social Security program, these facts reinforce the importance of understanding exactly what you might expect from Social Security during your retirement.

Benefit Basics The exact amount of your Social Security benefit will depend upon your earnings history. To help you get an idea of how much you might expect, the Social Security Administration (SSA) will mail you an estimate of your future benefit each year, about three months before your birthday. According to the SSA, your benefits will be there for you when you retire. However, the SSA also acknowledges that some changes to the present system may be required. For example, when Social Security was created, the average life span was less than 65 years. But today, many people are living longer, healthier lives. And because the nation’s 76 million Baby Boomers are approaching retirement, there will be nearly twice as many older Americans in 30 years as there are today.

What’s in Store? Currently, Social Security takes in more in taxes each year than it pays out in benefits. But in 2016, according to estimates by the SSA, the amount of benefits paid out will begin to exceed the amount collected in taxes. Based on SSA projections, by 2037, the Social Security trust fund will be exhausted and payroll taxes collected will be enough to pay only about 73 percent of benefits owed. Recognition of these issues is growing, and legislators are now looking at funding and investment options to resolve them. While your Social Security benefits are an important piece of the retirement income equation, you probably shouldn’t plan to rely on Social Security alone for

your future income. Your employersponsored retirement savings plan, company pension and personal savings may need to provide the major portion of your income in retirement.

For More Information If you’d like to learn more, please contact M. Beth Thacker, financial advisor at 815-6394130, http://www.morganstanley.com/fa /melissa.thacker or email melissa.thacker @mssb.com. The author(s) and/or publication are neither employees of nor affiliated with Morgan Stanley Smith Barney LLC (“MSSB”). By providing this third party publication, we are not implying an affiliation, sponsorship, endorsement, approval, investigation, verification or monitoring by MSSB of any information contained in the publication. The opinions expressed by the authors are solely their own and do not necessarily reflect those of MSSB. The information and data in the article or publication has been obtained from sources outside of MSSB and MSSB makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of MSSB. Neither the information provided nor any opinion expressed constitutes a solicitation by MSSB with respect to the purchase or sale of any security, investment, strategy or product that may be mentioned. Tax laws are complex and subject to change. Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Smith Barney Financial Advisors do not provide tax or legal advice. This material was not intended or written to be used for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Individuals are urged to consult their personal tax or legal advisors to understand the tax and related consequences of any actions or investments described herein. Article written by McGraw Hill and provided courtesy of Morgan Stanley Smith Barney Financial Advisor M. Beth Thacker Morgan Stanley Smith Barney LLC. Member SIPC. The views expressed are those of Thacker’s and do not necessarily represent those of the Rockford Chamber of Commerce.


rockfordchamber.com theVoice December 2011

Bipartisan bill passes: Businesses to receive tax credits for hiring veterans President Barack Obama signed into law in November a bipartisan bill that offers tax credits to employers hiring vets, as a way to create new jobs and get veterans back to work. The legislation offers employers up to $5,600 in tax credits for hiring an unemployed veteran, and up to $9,600 for hiring a wounded veteran. In August, White House officials estimated this could help create more than 25,000 jobs for veterans in the next few years. According to the Bureau of Labor Statistics, more than 850,000 veterans nationwide in October were looking for work. Other benefits for veterans wrapped into the bill include an extra year’s worth of GI Bill benefits for 100,000 unemployed veterans, to retrain them for jobs in highdemand sectors. The retraining program starts next July at the earliest. Department of

Veterans Affairs officials are expected to start taking applications soon. Disabled veterans who have exhausted their unemployment benefits also will be eligible to receive another year of vocational rehabilitation and employment benefits, but that won’t start until next summer, according to military.com. Department of Labor officials stated they will begin working on ways to better translate military skills to civilian sector jobs, and establishing a model for more uniform certification and licensing credentials. Getting certification has been a major complaint from veterans groups, who note that military medics can face years of classes to work as civilian emergency medical technicians when they return home because of state licensing rules. Source: www.military.com

Scope of stress in today’s workplace The nature of work is changing at whirlwind speed. Perhaps now more than ever, job stress poses a threat to the health of workers. The concept of job stress often is confused with challenge. Challenge energizes us psychologically and physically, and it motivates us to learn new skills and master our jobs. Thus, challenge is an important ingredient for healthy and productive work. According to one school of thought, differences in individual characteristics such as personality and coping style are most important in predicting whether certain job conditions will result in stress. So what is stressful for one person may not be a problem for someone else.

Conditions That May Lead to Stress The Design of Tasks. Heavy workload, infrequent rest breaks, long work hours and shiftwork; hectic and routine tasks that have little inherent meaning, provide little sense of control. Management Style. Lack of participation by workers in decision-making, poor communication in the organization, lack of family-friendly policies. Interpersonal Relationships. Poor social environment and lack of support or help from coworkers and supervisors. Work Roles. Conflicting or uncertain job expectations, too much responsibility, too many “hats to wear.” Career Concerns. Job insecurity and lack of opportunity for growth, advancement, or promotion; rapid changes for which workers are unprepared. Environmental Conditions. Unpleasant or dangerous physical conditions such as crowding, noise, or ergonomic problems.

Job Stress and Health Stress sets off an alarm in the brain. The nervous system is aroused and hormones are released to sharpen the senses, quicken the pulse, deepen respiration, and tense the muscles. This “fight-or-flight” response is important because it helps us defend against threatening situations and is preprogrammed biologically. Everyone responds in much the same way.

Short-lived or infrequent episodes of stress pose little risk. But when stressful situations go unresolved, the body is kept in a constant state of activation, which increases the rate of wear and tear to biological systems. The risk of injury or disease escalates. Early signs of job stress are easy to recognize: mood and sleep disturbances, upset stomach and headache, and disturbed relationships with family and friends. The effects of job stress on chronic diseases are more difficult and take a longer time to develop. Stress plays an important role in several types of chronic health problems. Health care expenditures are nearly 50 percent greater for workers who report high levels of stress, according to the Journal of Occupational and Environmental Medicine.

Stress, Health and Productivity Some employers assume that stressful working conditions are a necessary evil -- that companies must turn up the pressure on workers to remain productive and profitable. But studies show that stressful working conditions actually are associated with increased absenteeism, tardiness and intentions by workers to quit their jobs — and a negative effect on the bottom line.

Preventing Stress at Work ■ Ensure that the workload is in line with workers’ capabilities and resources. Design jobs to provide meaning, stimulation, and opportunities for workers to use their skills. ■ Clearly define workers’ roles and responsibilities. Give workers opportunities to participate in decisions affecting their jobs. ■ Improve communications -- reduce uncertainty about career development and future employment prospects. ■ Provide opportunities for social interaction among workers. ■ Establish work schedules that are compatible with demands and responsibilities outside the job. More details can be found at w w w. c d c . g o v / n i o s h / d o c s / 9 9 - 101 / Sources: National Institute for Occupational Safety and Health, Centers for Disease Control & Prevention.

FOCUS ON FINANCIAL PLANNING 15


December 2011 theVoice rockfordchamber.com

16 FOCUS ON FINANCIAL PLANNING

Rockford College PERSPECTIVE

Those who succeed look long term “In today’s environment planning is essential, but it’s not just the plan, it’s the execution” This presently is a tough, competitive market for most organizations. This tough, competitive environment naturally pushes one to focus on the short-term. Unfortunately, this is the exact opposite of what is needed. In competitive times, there needs to be more focus on the longer term, more focus on planning, and a great deal of attention paid to execution of the plans. Some would argue that planning in a changing, dynamic market is futile because what you plan for may not happen. They argue that it is a waste of time and effort that could be spent on more important activities. What would those activities be? What is more important for a leader than setting a direction, and then leading the organization in an effort to accomplish the plan?

A Strong Sense of Mission If you look at organizations that have done well during this downturn, there tends to be one commonality; the organization’s leadership has a strong

If you look at organizations that have done well during this downturn, there tends to be one commonality; the organization’s leadership has a strong sense of where they want to lead the organization. sense of where they want to lead the organization, and they reinforce this by focusing the efforts of their people toward achieving the goals. If there are decisions to be made regarding resource allocation, these are made with an understanding of how these decisions will impact where the organization is going. Contrast this with organizations that are not doing so well or are no longer in business. In many of these cases, the organization’s managers didn’t really have a plan (except to survive) or if there was a plan, it was not well implemented (executed). The plan was more “a wish and a prayer” as opposed to a roadmap on where to take the organization.

Working the Plan Execution of a plan is much harder work than making a plan, which is why so many plans fail. Managers need to

communicate the goals of the plan and support activities that drive toward the completion of the plan. They need to explain the what, why and how of the plan in ways that are understandable to everyone in the organization, so they see how their jobs help contribute to the accomplishment of the plan. Execution means leaders must create a continued and ongoing focus on the plan, instead of creating a plan and sticking it in a drawer for a year. Leaders must create goals and objectives for the various areas of the organization that are tied to the plan and then regularly monitor progress toward the accomplishment of those goals and objectives. Finally, leaders must reward people by how well they accomplish those goals and objectives that contribute to the successful completion of the plan. Planning IS hard work. Planning

does not guaran Jeff Fahrenwald tee success. PlanRockford College ning does need to be flexible and realistic, and the plans need to be implemented. However, today more than ever leaders need to ensure that their organizations plan and execute. When leaders do what they are supposed to do and provide vision and plans to reach this vision, along with supporting others in the organization to accomplish these goals, organizations succeed. Jeff Fahrenwald is director of the MBA program at Rockford College and an associate professor of business. He teaches courses on leadership and management. He also is an active volunteer in the community serving on local boards and committees, and as a trainer and consultant for many local organizations. Fahrenwald recently was chosen as one of the Rockford Chamber’s 20 People You Should Know. The views expressed are those of Fahrenwald’s and do not necessarily represent those of the Rockford Chamber of Commerce.


rockfordchamber.com theVoice December 2011

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Guest Perspective INSIGHT

Marketing and technology: Building success from the start Marketing and technology will become increasingly important as we look into next year and beyond. Here is a sneak peak at some of the existing and emerging trends in marketing and technology. The good news is that some of these activities are potentially more cost effective than other means of marketing and advertising. The bad news is that not embracing these trends could potentially be costly to your business and put you behind the marketing curve. This is not to say that more traditional means of promoting your business will be less important, but rather a way to merge these principals in a more engaging and tech-savvy environment.

Building Reliable Brand Advocates The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Wayne Breitbarth, author of “LinkedIn Success” reminds us that quality connections with those who are loyal to the business and the brand are far more helpful in spreading your message than large groups of connections who disappear after the first interaction.

Meet Diverse Consumer Needs Simply having a Twitter account or Facebook page isn’t enough this year. Small businesses must surround consumers with branded online destinations such as a blog, LinkedIn profile, YouTube channel, Flikr profile and so on. Consumers then can pick and choose how they want to interact with your brand. Of course, quality trumps quantity, so extending a brand across the social Web must be done strategically to maximize opportunities without compromising content and communications.

Excel in One Area All professional marketers out there have heard this mantra over and over. This will be a year for small businesses to focus

Heather Kelley

on their unique Argyle Marketing niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate. What one product or service are your customers drawn to? Listen to what others are saying about you and how they perceive your business.

Creating Quality Content Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people’s lives. The Web is a cluttered place. Amazing content is essential to break through the noise. On Facebook, for example, it is recommended that conversations be split into thirds with relevant business articles, feedback from customers, and fun, non-business related trivia or topics.

Moving More Marketing Dollars to Social Media Statistics show that large and small companies are shifting budget dollars to social media and other digital marketing initiatives and away from print and radio advertising. Consumers spend more time online than ever and to reach them and stay competitive, small businesses need to have a presence on the social Web.

Tracking Brand Reputations Social media has given consumers a large platform to voice their opinions, and small-business owners are realizing the importance of actively monitoring their reputation on the Web. With dashboards and social media providers like HootSuite and Spredfast, it’s easier than ever for small businesses to develop, grow and track positioning online.

Pursuing Mobile Marketing There is no doubt this is the year of

mobile marketing. While still in its infancy, mobile marketing is critical for your future business growth. With mobile advertising, branded mobile apps and mobile marketing apps like Foursquare, consumers will expect businesses to have a mobile presence this year. A word of caution; always direct your customers to a true mobile Web site that is easy to read and navigate.

Geo-Targeting, Localized Marketing Local discount Web sites like Groupon and local review sites like Yelp make it easy for consumers to find deals and reviews about businesses in their neighborhoods and beyond. Creating targeted, local marketing campaigns using these popular tools will become the norm this year.

Accepting that Silo Marketing is Ineffective Offline, online and mobile marketing initiatives create an opportunity to lead consumers from one message to another by integrating those strategies. You can drive a significantly higher return on investment by cross-promoting branded online destinations, discounts, contests and events.

Co-Marketing to Boost Returns, Lower Marketing Costs The economy is still struggling, which means small businesses can benefit from economies of scale by partnering with complementary businesses to develop comarketing programs this year. Promotional partnerships not only lead to reduced costs but also can lead to increased exposure to new audiences.

This year, all businesses will be experimenting with a variety of online, localized and mobile marketing mandates. As always, it is important to have a marketing plan in place, and the “who, what, when, where, why and how” it will be executed. Remember, even if you’re not leveraging marketing trends and opportunities … your competitors are! Heather Kelley is owner of Argyle Marketing, specializing in brand strategy, graphic and Web design, and is president of the Harlem School Board. She can be reached at Heather @argylemarketing.com. The views expressed are those of Kelley’s and do not necessarily reflect those of the Rockford Chamber of Commerce.


December 2011 theVoice rockfordchamber.com

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BMO Harris Bank to be presenting sponsor for Chamber’s Business Luncheon Series for 2012 and 2013 The Rockford Chamber of Commerce is pleased to announce that BMO Harris Bank will serve as the presenting sponsor for the Chamber’s highly valued Business Luncheon Series for the 2012 and 2013 program years. In 2011, BMO Harris Bank became the annual presenting sponsor for this series as part of their strong belief in providing guidance, services, and education to help businesses grow and succeed. The series, long a hallmark for the Rockford Chamber, annually features speakers of strong national and local reputation who can provide timely information, provocative thought, and stimulating ideas to meet the Chamber’s mission of being the leading advocate for business growth in the Rockford Region. Past sessions for the luncheon have included economic forecasts, real estate forecasts, Mayor’s Business Luncheon, State of the County, Health Care Industry Update and Education Outlook. Similar sessions are anticipated for 2012 along with a session that will concentrate on small business growth and development. “The Chamber Business Luncheon Series has a strong reputation for giving businesses access to national experts on critical topics as well as top elected and

governmental leaders on local issues,” said Einar Forsman, president and CEO of the Rockford Chamber. “We value greatly the partnership we have with BMO Harris on this series and appreciate the great level of community support BMO Harris has provided since entering the Rockford market.” “We have been very pleased to be part of supporting the Rockford Chamber and its luncheon series,” said Andrea Ward, regional market president, BMO Harris Bank. “We have made a concerted effort to extend a broad range of support for the Rockford community, and we are happy to support the local business community as part of this.”

ABOUT BMO HARRIS BANK Based in Chicago, BMO Harris Bank has approximately 700 branches and approximately 1,350 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. Member, FDIC. BMO Harris Bank is part of BMO Financial Group, a North American financial organization with 1,600 branches, and a retail deposit base of approximately $180 billion.

MEMBERSHIP Member Category of the Month

The following is a listing of Rockford Chamber members highlighted in a specific industry.

INSURANCE A W Anderson Agency, Inc. Alliance, The Allstate Insurance, Midwest Region Ally Insurance Agency of Illinois Bankers Life and Casualty Company Kingsbury Jennifer G. Blue Sky Insurance Agency, Inc. Boyd Consulting Group, Inc. Brian Boyer Group Broadmoor Agency, Inc. C M F Insurance Agency, Inc. CompareMyPremiums.com Coyle-Varland Insurance Agency Inc. Creative Benefit Solutions Eckburg & Bates Insurance Agency Employers' Coalition on Health (ECOH) Farmers Insurance Agency First Benefits Group Humana Incentisure Jim Felts Agency (Allstate) Ken McEachran Agency, Ltd. Liberty Mutual Insurance Company Miller Buettner & Parrott, Inc. New York Life Insurance Company Northpoint Benefit Group Inc. PersonalCare Rockford Consulting & Brokerage Rockford Mutual Insurance Company Saint Angel Real Estate & Insurance Agency Shelter Insurance Companies Spectrum Insurance Agency, Inc. State Farm Insurance Foley Solomon State Farm Insurance Weaver Julie Williams Manny, Inc.

ADVERTISING, PUBLIC RELATIONS, MARKETING American Advertising Federation of Northern Illinois Argyle Marketing Cain & Company Forty Two Eighty Nine GinestraWatson Co. GrahamSpencer Inspired Strategic Communications Helen Hill Communication K M K Media Group, Inc. Larson Group Design Company P R Etc., Inc. P S Designs & More, Inc. Velasco & Associates, Inc.

ADVERTISING, SPECIALTIES A Printed Memory C E Specialties, Inc. Creative Pig Minds Design Imagine Promotions Inc. Meridian Prominent Illustrative Originating Sales Marketing (PIOS) Samco Promotional Products Skyward Promotions

MARKETING/MARKETING, COMMUNICATIONS Arco, Paul Anthony

INSURANCE ADJUSTER R A C Adjustment Company

COMTECH Corporation Heinzeroth Marketing Group

INSURANCE CONSULTANTS AFLAC - Andy Krauss Cuppini Group, The

ADVERTISING, DIRECT MAIL & OUTDOOR Midwest Mailworks Inc. Lamar Advertising of Rockford

PUBLICATIONS, PUBLISHERS Northwest Quarterly Magazine Orange Peel Gazette StatelineBusiness (Greater Beloit Publishing Co.) Village Profile

Member-to-member Loyalty Card Cut out and write your company name on the card below. Give it to the member you are doing business with to show your support of member-to-member business.



December 2011 theVoice rockfordchamber.com

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Get to Know Your Ambassadors Name: Sue Boyer Company: Midwest Mailworks, Inc.

New Chamber Members MEMBERS

Position: Sales Representative How long have you been an Ambassador? Three years What do you like most about being an Ambassador? I like being a Rockford Chamber Ambassador because it gives me an opportunity to meet and network with business people that I might not otherwise get to know. I also get to be a part of ribbon cuttings and other sponsored Chamber events. It has been great being a part of this wonderful group of professional people.

Membership Renewals Thank you to the members who renewed with the Rockford Chamber in October.

A.W. Anderson Agency, Inc. Absolute Fire Protection, Inc. Aetna Plywood, Inc. Alden-Park Strathmoor Allied Games Inc. American Cancer Society American TV & Appliance of Rockford, Inc. Anderson Japanese Gardens Argyle Marketing Benson Stone Company, Inc. BizComm Consulting, Inc. Booker Washington Center Camelot World Travel Campbell Science Corporation Center for Sight & Hearing CherryVale Mall Christofferson Moving & Storage City of Rockford CMM & Associates Colorwave Graphics, LLC Community Bank of Rockford, A Division of The Harvard State Bank Coronado Performing Arts Center Credit Union 1 Crimson Ridge Estate Condos North Critter Camp Exotic Pet Sanctuary CYRS Wealth Advisors LLC Dixon-Meyers Trailways Egg Harbor Cafe Eliason Applied Engineering Fehr-Graham & Associates Forest City Diagnostic Imaging Gambino Realtors - Mike Lunde & Christine Smith Gary W. Anderson & Associates, Inc. GiGi’s Playhouse/Rockford, LLC Giovanni’s, Inc. GNS Gas Company Holiday Inn of Rockford Intouch Home Care Services of LSSI Keith Country Day School Keller Graduate School of Management and DeVry University Larson Group Design Company Logli Supermarkets - Charles Street Logli Supermarkets Rockton Avenue Logli Supermarkets - State Street Lou Bachrodt AutoMall Lou Bachrodt Buick GMC Mailboxes and Parcel Depot Mary Kay Cosmetics

MAZTEK Calibration, Inc. MembersAlliance Credit Union Miche Founding Leader Natural Land Institute NLT Title, LLC Northern Illinois University Olson Enterprises LLC Peterson Meadows Physicians Immediate Care Piping Industry Council of the Rockford Area Powmet, Inc. QPS Employment Group Remedies Renewing Lives Rock River Water Reclamation District Rock Valley Glass Rockford Area Affordable Housing Coalition Rockford Education Association Rockford Housing Authority S.J. Carlson Fire Protection SAMG/Rock Valley Women’s Health Center Sandray Precision Grinding, Inc. Scandroli Construction Company SE/Coady Architects LLC Securitas Security Services USA, Inc. Service Security Technologies, Inc. Sexson Orthodontics, Ltd. SmithAmundsen LLC Spider Company Inc. Super Shredders The Home Depot Title Underwriters Agency Tree Care Enterprises Inc. Tuffy Auto Repair of Rockford University of Illinois Rockford, A UIC Health Sciences Campus Upper Iowa University Rockford Center Whitehead, Inc. Realtors - Teri Watts Winnebago County CASA (Court Appointed Special Advocate) Winnebago County Housing Authority Winnebago County Recorder Winnebago County Regional Planning & Economic Development Winnebago County State’s Attorney’s Office Woodman’s Food Market, Inc.

ACCU-CUT INC

HERITAGE AERO, INC.

Wire/EDM Job Shop. Semi Finished Carbide 1617 Magnolia St., 61104 Jason Bolen 815-229-3525

Providing Maintenance Services for Civilian and Vintage Military Aircraft 1651 Grumman Dr., 61109 Cliff Wilewski 815-395-0500 www.heritageaero.com

ADVANCE MEDICAL REHABILITATION CENTER Offering Services in Physical Therapy, Massage Therapy and Chiropractic 1820 Windsor Road Loves Park, IL 61111 Clarke Shih, DC 815-986-4411 www.amrclinic.com

JERSEY MIKE’S Authentic Fresh Subs Served “Mike’s Way” Storefront & Catering 6284 E. State St., 61114 Frank Tarara 815-226-0118 www.jerseymikes.com

ATLAS COMPONENTS

LAUREN WAVE WEDDINGS & SPECIAL EVENTS

Manufacturer of Wood Trusses and Wood Wall Panels, Roof Trusses, Floor and Design Services P.O. Box 5423 Rockford, IL 61125 Michael Karceski 815-332-4904

A Full Service Planning and Coordination Business Specializing in Designing and Styling Events P.O. Box 1795, 61110 Lauren Wave 815-298-6872 www.laurenwave.com

B & M SERVICES

MALIK EYE INSTITUTE

Full Service Remodeling Contractors & Snow Removal Bill Wheeler 815-985-0027 www.bandm-services.com

BANKERS LIFE AND CASUALTY COMPANY — JENNIFER G. KINGSBURY Bankers Life Offers Health, Medicare Supplements, Financial Expense Planning and Long-Term Care Plans 1111 S. Alpine Road, Ste. 400, 61108 Jennifer G. Kingsbury 815-621-0193 www.bankers.com

beSPAcific SALON SPA An Independent Contracting Massage Therapist Providing Service to the Winnebago and Boone County Area 210 W. Lincoln Ave. Belvidere, IL 61008 Teresa Leaich 815-988-1929

KEY REALTY COMMERCIAL REAL ESTATE BROKER MELISSA MILLER Specializing in All Aspects of Commercial and Industrial Real Estate Sales, Apartment Rental, and Mixed Use Properties Melissa Miller 815-978-6125

CROSS CREEK CONDOMINIUM ASSOCIATION Condo Association 1318 E. State St., 61104 Joseph Olsen 815-965-4573

ECKBURG & BATES INSURANCE AGENCY Property & Casualty Independent Insurance Agency P.O. Box 15490 Loves Park, IL 61132 Tom McNamara 815-877-4100 www.ebagency.com

High Quality Technology and Care to Ensure the Best Possible Vision 3865 N. Mulford Road, 61107 Debbie Klinefelter 815-399-2190 www.815laser.com

MASON BUSINESS SERVICES MBS Specializes in Practice Management for Medical Professionals 15941 Harlem Ave., Ste. 127 Tinley Park, IL 60477 Shari Mason 855-444-1558 www.mbsphysiciansolutions.com

MILLER BUETTNER & PARROTT, INC. One of the Area’s Largest Full-Service Employee Benefits Firms 1515 S. Meridian Road, 61102 Laurie S. Miller 815-986-0059 www.mbbenefits.net

ORANGE PEEL GAZETTE Semi-Monthly Publication Connecting Customers to Businesses P.O. Box 143 Mount Carroll, IL 61053 Rich Korns 779-777-3601

UPSTREAM INVESTMENT PARTNERS We Are a Leading Provider of Wealth Management Advice Predominantly Serving Business Owners, Professionals and Retirees 6957 Olde Creek Road, Ste. 2300, 61114 Chad E. Henry, CFP© 815-315-0107 www.henrypwm.com

WINDSTREAM Smart Solutions Connecting Business to Business 2970 Chapel Valley Road Fitchburg, WI 53711 Kim Foss 608-288-2022 www.windstreambusiness.com


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Regional, National Indicators THE ECONOMY Population Clocks

Midwest Manufacturing Output Increased The Chicago Fed Midwest Manufacturing Index (CFMMI) increased 0.4 percent in September, to a seasonally adjusted level of 85.2 (2007 = 100). Regional output in September rose 7.2 percent from a year earlier, and national output increased 4.3 percent. Updated Oct. 27, 2011 Monthly Index Jul 11

% Change

Aug 11

Sep 11

Chicago Mfg. Index

84.4

84.8

85.2

CFMMI-Auto

76.6

77.0

78.0

CFMMI-Steel

82.7

82.9

82.5

CFMMI-Machinery

83.5

84.8

84.7

CFMMI-Resource

90.3

90.2

90.7

National Index

91.4

91.7

92.1

Sep 10 - Sep 11

7.2 9.9 15.5 12.9 1.4 4.3

Source: Federal Reserve Bank of Chicago

Unemployment Rates—Region, State, Nation

U.S. Indicators Nov. 16, 2011

October, 2011

U.S. 312,619,551 World 6,975,365,237

Consumer Price Index 0.1 percent

Source: U.S. Census Bureau

Unemployment Rate 9.0 percent Payroll Employment 80,000 Average Hourly Earnings

$0.05

Producer Price Index

Sep 2011

Aug 2011 Sep 2010 Change/Mo.

Rockford

13.4

13.2

14.5

Chicago

9.8

10.4

9.3

Illinois

9.5

10.0

9.3

United States

8.8

9.1

9.2

0.2 0.6 0.5 0.3

Change/Yr.

1.1 0.5 0.2 0.4

Source: U.S. Department of Employment Security, Oct. 22, 2011

0.3 percent

Employment Cost Index

0.3 percent (third quarter, 2011) 3.1 percent (third quarter, 2011)

Productivity

More young adults living in parents’ home

U.S. Import Price Index 0.6 percent

Between 2005 and 2011, the proportion of young adults living in their parents’ homes increased, according to the U.S. Census Bureau. The percentage of men ages 25 to 34 rose from 14 percent in 2005 to 19 percent in 2011. For women it rose from 8 percent to 10 percent. Similarly, 59 percent of men ages 18 to 24, and 50 percent of women resided in their parents’ home in 2011, up from 53 percent and 46 percent, respectively, in 2005. (College students living in a dormitory were counted as living in their parents’ homes.)

U.S. Export Price Index

2.1 percent

Source: U.S. Bureau of Labor Statistics

Economic Indicators by Industry Manufacturers’ Shipments, Inventories, Orders New orders for manufactured goods in September increased 0.3 percent to $453.5 billion.

Housing Vacancies and Homeownership, Third quarter, 2011 Homeownership was 66.3 percent — lower than third quarter, 2010, at 66.9 percent. Rental vacancy was 9.8 percent — lower than third quarter, 2010, at 10.3 percent. Homeowner vacancy was 2.4 percent – close to third quarter, 2010, at 2.5 percent.

Advance Monthly Sales for Retail and Food Services U.S. retail and food service sales for September reached $395.5 billion, an increase of 1.1 percent from the prior month.

U.S. International Trade in Goods and Services

Source: U.S. Census Bureau

The nation’s international trade deficit in goods and services was virtually unchanged at $45.6 billion in August, as exports and imports decreased.

Construction Spending

Monthly Wholesale Trade: Sales and Inventories

Total construction activity for September, 2011, of $787.2 billion was 0.2 percent above the revised August, 2011 activity of $786.0 billion.

August, 2011, sales of merchant wholesalers were $401.3 billion, up 1.0 percent from last month. End-of-month inventories were $464.3 billion, up 0.4 percent from last month.

New Residential Sales Sales of new one-family houses in September, 2011, were at a seasonally adjusted annual rate of 313,000 — 5.7 percent above the revised August, 2011, estimate of 296,000.

Durable Goods Manufacturers’ Shipments, Inventories, Orders New orders for manufactured durable goods in September decreased 0.8 percent to $200.3 billion.

New Residential Construction Privately-owned housing starts in September, 2011, were at a seasonally adjusted annual rate of 658,000 — 15 percent above the revised August, 2011, estimate.

Manufacturing and Trade Inventories and Sales U.S. total business sales for August, 2011, were $1,201.4 billion — up 0.3 percent from the prior month. Month end inventories were $1,535.9 billion — up 0.5 percent from the prior month.

Quarterly Financial Report - Retail Trade After-tax profits for retail corporations with assets greater than $50 million averaged 3.1 cents per dollar of sales for the second quarter, 2011, up 0.2 cents from the after-tax profits average of 2.9 cents for first quarter, 2011.

Quarterly Financial Report - Manufacturing, Mining, Wholesale Trade and Selected Service Industries Manufacturing corporations’ seasonally adjusted after-tax profits averaged 9.8 cents per dollar of sales for second quarter, 2011, up 0.7 cents from the seasonally adjusted after-tax profits average of 9.2 cents for first quarter, 2011.

Quarterly Services Survey U.S. Information sector revenue for second quarter, 2011, adjusted for seasonal variation but not for price changes, was $287.6 billion, an increase of 2.0 percent from first quarter, 2011. Source: U.S. Census Bureau


December 2011 theVoice rockfordchamber.com

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Business Briefs BUSINESS BRIEFS The 25th annual Rockford Area CROP Hunger Walk in October raised more than $37,000 to date – exceeding last year’s amount by $5,000. Proceeds support the international Church World Service, with 25 percent returning to Rockford for the Food Pantries’ Coalition. More than 44 area congregations and organizations participated. The Rockford Park District received first runner-up for Best Green Practices at the Illinois Association of Park Districts’ October awards gala and recognition program, for Nicholas Conservatory & Gardens’ sustainable construction and design. SwedishAmerican Hospital received the 2011-2012 Consumer Choice Award for the eighth consecutive time from National Research Corporation, based on consumer perceptions on multiple quality and image ratings collected in NRC’s Ticker Survey. The Mill Foundation announced in October more than $45,000 in grants awarded to six local non-profit agencies with a mission of improving children’s lives: Barbara Olson Center of Hope, Family Counseling Services of Northern Illinois, Remedies Renewing Lives, Northern Illinois Food Bank, Lutheran Social Services of Illinois and Rockford MELD. ATRONA Test Labs, Inc., is in the process of moving its operations from its current Machesney Park location to Zenith Parkway in Rock Cut Commercial Park, next to its sister company MAZTEK Calibration, Inc., Loves Park. The facility, under complete construction and renovation, will be divided into three sections: metallurgical testing, polymer testing and mechanical testing. Blackhawk Bank launched its fourth-annual ‘A Team’ Scholarship program. The bank will award four $1,000 scholarships to area students. Every report card A+/A/A- entitles students to enter for a chance to win a scholarship for post high school education each grading period. Visit www.blackhawkbank.com. Joseph Behr & Sons, Inc., a metal recycling leader for 105 years, announced that its operations in Illinois, Wisconsin, Iowa and Minnesota now will be known by a single new company name, Behr Iron & Metal. Rockford’s MinorHawks Youth Hockey League players, which play at Rockford Park District’s Carlson Ice Arena, will receive hockey gear valued at $3,580, thanks to a grant by the Amateur Hockey Association Illinois, Inc., under USA Hockey’s

Capital Fund I, LP, a Milwaukee-based private equity fund that provides capital to small businesses.

25,359 participants, as a part of its Collaborative Grant & Partner Program.

Rockford Rescue Mission established a second Restoration Café location inside Rockford Park District’s new Nicholas Conservatory, 1354 N. 2nd St., and open 9 a.m. to 2 p.m., Tuesdays through Saturdays, and 11 a.m. to 2 p.m., Sundays.

The Illinois Association of Museums awarded Midway Village Museum with a Superior award for its onewoman play on the life of the first woman aviator of America, Rockford native Bessica Raiche. Raiche drove an automobile when most women were in horse-drawn carriages. She was one of the first woman gynecologists, and with her husband Frank, designed and constructed aeroplanes in the parlor of their New York home.

Saint Anthony College of Nursing announced that 100 percent of its May, 2011 Bachelor’s of Science in Nursing (BSN) graduates passed the National Council Licensure Examination for Registered Nurses (NCLEX-RN) licensing exam (nursing boards).

Midway Village Museum won an award for its one-woman play on Bessica Raiche, 1875 to 1932, who lived in Rockford for a time and was credited as the first woman in the United States to fly solo in an airplane. “One Goal” hockey program supported by the Chicago Blackhawks. Gear will be available at no cost to new youth players. More than 170 4-H youth members, leaders and volunteers in Winnebago County received annual awards at a recognition dinner at Midway Village & Museum Center in October. Argyle Marketing is developing a corporate Web site for BizComm Consulting, Inc., at www.bizcommconsulting.com, and an email marketing campaign system for MMAEventInsurance.com for martial arts and boxing promoters nationwide. KMK Media Group, Inc., is handling the December grand opening of Field Fastener Supply Co.’s new 43,000square-foot addition. KMK developed a Web site for Stenstrom Companies Ltd., with a searchable database of available land and commercial property at www.rstenstrom.com, completed a Web site for Infrastructure Defense Technologies in Belvidere, and will design and program a new Web site for the McHenry County Sheriff’s Office. KMK was hired by Beacon Operation Security Services Chicago, LLC to handle public relations and marketing. Savant Capital Management was named as Outstanding Corporation and Rockford Memorial Development Foundation as Outstanding Foundation during the annual National Philanthropy Day luncheon in November hosted by the Association of Fundraising Professionals, Rockford Area Chapter. WCF Advisors LLC, a subsidiary of Wipfli LLP, announced that its client, Clinkenbeard & Associates, Inc., was acquired by Generation Growth

Clifton Gunderson LLP and LarsonAllen ranked as two of the nation’s top 20 certified public accounting and consulting firms and announced plans to merge. Pending final approvals, the merger will take effect Jan. 2, 2012 and the new firm will be named CliftonLarsonAllen. The AAIM Employers’ Association named Miller Buettner & Parrott, Inc., its 2011 Employer of the Year in the 1-100 employees category at the Strategic Directions Conference and Exhibition in October in Peoria, Ill. J. Carlson Growers, Inc., Runner’s Image and the City of Rockford planted trees and 200 perennials to beautify City Parking Lot M at South Madison and Walnut streets, including two Peking Lilac trees. Fridh Corporation reduced energy usage at its 1111 S. Alpine Road building in 2009 from 1,690,000 to 1,178,000 kilowatt-hours annually — a 30 percent savings for itself and its tenants. This was the focus of a recent blog post by Nick Magrisso on the Natural Resources Defense Council blog. The Barbara Olson Center of Hope received a $9,845 grant from the Schneider Electric Buildings, LLC Charitable Fund of the Community Foundation of Northern Illinois towards a Hoyer hydraulic lifter and alternative positioning room activities for participants in wheelchairs and other physical needs, and activities and switches for switch-activated activities. It received a $769 grant from the United Cerebral Palsy of Blackhawk Region Fund of the Community Foundation of Northern Illinois for materials to teach individuals with developmental disabilities how to understand social and intimate distance. The Rockford Park District in 2011 provided just under $65,000 in financial support, services and field trip vouchers to 24 different partners and community centers, impacting

The Rockford Park District Friends of Canine Corners dedicated Project Woods in November — 14 acres of fenced-in wooded land for hiking with dogs off leash at Searls Park, 4950 Safford Road, and paid for by $10,000 raised over two years. SwedishAmerican Health System partnered with UW Health to offer a monthly clinic for patients with complicated heart failure symptoms. The clinic will be staffed by SwedishAmerican clinical staff and UW Health cardiologists Drs. Maryl Johnson and Elaine Winkel at the Heart Hospital on the fourth Friday of the month. Santa Claus arrived on Nov. 11 to CherryVale Mall. New this year, shoppers can get a Santa “app,” a free download on the android market and iPhone app store, where children can write letters to Santa and read responses back. Families also can find gift lists and track Santa’s worldwide journey on Christmas Eve. B/E Aerospace, Inc., the world’s leading manufacturer of passengercabin interior products for commercial and business jet aircrafts, held a groundbreaking in November for a new 38,000-square-foot administrative, research and production facility to be developed and built by Cord Construction and located in Logistics Park, 5795 Logistics Pkwy. Larson & Darby Group designed the newly expanded emergency department and outpatient surgery center at KSB Hospital in Dixon. Keep Northern Illinois Beautiful received the Illinois Recycling Association’s Recycling Hero Award at a gala event in November at the Grand Victoria Casino, Elgin, Ill. The Commission on Cancer of the American College of Surgeons granted a three-year accreditation with commendation to the OSF Saint Anthony Center for Cancer Care based on a voluntary on-site survey. Keep Northern Illinois Beautiful


rockfordchamber.com theVoice December 2011

Business Briefs conducted its annual Litter Index Survey; assessing 177 locations in 10 neighborhoods to determine littering trends and identify needy areas. The Beloit International Film Festival (BIFF) chose Rockford to serve as host location for a series of movies at Franchesco’s Ristorante and the Sullivan Theater during the 2012 festival. This is the first year Rockford will serve as a host site for the fourday event showcasing roughly 140 films and filmmakers from around the world and locally. The Rockford Park District Board of Commissioners approved a Memorandum of Understanding with Tinker Swiss Cottage Museum related to a $400,000 Illinois Department of Natural Resource grant for Tinker to acquire the Nelson Knitting building. The master plan calls for removal of the west half of the building to create an original Catalpa tree-lined entrance, as well as a Nelson Textile Museum, coffee shop/tea room and gift shop, and banquet room/classroom space. Woodward, Inc., reported financial results for fourth quarter, 2011, with net sales of $489.3 million, an increase of 19 percent from $412.0 million in fourth quarter, 2010. The Natural Land Institute announced the winning name after a month-long public contest for a section of land it purchased along the Pecatonica River for a new preserve on the Pecatonica River — Pecatonica Woodlands Preserve. The Kiwanis Club of Rockford announced a $75,000 endowment fund over three years to Crusader Community Health to support Baby Basics and More classes for expectant parents. The Barbara Olson Center of Hope received grants totaling $15,614 from

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Members Caught on Digital ON DIGITAL

the Eunice Wishop Stromberg Fund, United Cerebral Palsy of Blackhawk Region Fund and Schneider Electric Building Fund, all of the Community Foundation of Northern Illinois. Discovery Center Museum received a $5,000 grant by the Community Needs Fund of the Community Foundation of Northern Illinois for a new van for outreach programming. The demand has gone from 14,000 in 2001 to 38,000 people today. RAMP received a $10,000 grant from The Monsanto Fund, through the Waterman Seed Plant Facility, Waterman, Ill., for a Teens in Transition class in DeKalb County high schools. The program helps students with high incidence disabilities to develop their independence goals and skills for life after school.

Step Into Weight Loss, a Division of Step Into Wellness, 5301 E. State St., Ste. 206, a company that provides weight loss services and supplements to reset metabolism and balance the body, held an afternoon ribbon cutting on Nov. 15.

Rockford College signed an agreement with Sichuan University, Chengdu, China, which allows Sichuan University students to complete their last two years of study at the college. While in China, Rockford College president Dr. Robert L. Head, spoke at four institutions, a number of technical universities in Chengdu, and Liaoning Medical University in Jinzhou. Emergency responders from the Rockford Fire Department and hospital personnel from OSF Saint Anthony Medical Center were reunited with and honored by a male patient on Nov. 16 as thanks for transporting and caring for him after experiencing cardio pulmonary arrest while mowing his lawn.

Flood Pros, 11137 Bertram Road, Machesney Park, which offers around-the-clock response of water damage for homes and businesses, held a morning ribbon cutting on Nov. 22.

Northern IL SCORE will launch a new series on using technology in small business beginning Jan. 5 from 5:30 to 8:30 p.m., at the EIGERlab, 605 Fulton Ave., Rockford. Jan. 5 session is free. Visit http://bit.ly/r9Rv3Y.

December 2011 Member Anniversaries Thank you to the following members who celebrate their anniversaries with the Rockford Chamber in December, 2011.

35-YEAR MEMBER

5-YEAR MEMBERS

University of Illinois Rockford, A UIC Health Sciences Campus

Heartland Community Church The LaFayette Hotel Mike’s Auto Service Northwest Quarterly Magazine City of Rockford – Human Services Department Testing Service Corporation Winnebago CountyRiver Bluff Nursing Home

30-YEAR MEMBERS Viking Chemical Company Winnebago County Health Department

20-YEAR MEMBER City of Loves Park

10-YEAR MEMBERS Golden Apple Foundation theFranaGroup

Children’s Holiday Shoppe at The Market Place, 5846 E. State St., opened for the holiday season with a ribbon cutting on Nov. 23. The shop provides a place for children to shop for family, friends and teachers, with items priced from $1 to $6, through Dec. 17.


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Member in the News IN THE NEWS

1. Keelan Kaiser

2. Michelle Polivka

3. Bill Roop

4. Theresa Harezlak

5. Michael St. John

6. Joey R. Lovgren

7. Darko Gligorevic

8. Chris Etheridge

9. Kathryn Bjur

10. Lisa Gonzale

11. Kristine Stensland

12. Randy Foss

13. Jessica Caddell

14. Brandon Latino

15. Gina Caruana

16. Patricia R. Diduch

BOARD APPOINTMENTS The Crusader Community Health Foundation elected five new members to its board of directors: June Hazzard, Woodward; Wray Howard, retired, YMCA of Rock River Valley; Gil Peña, Amylin Pharmaceuticals; Marilyn Hite Ross, Winnebago County State’s Attorney Office; Mark Sudderberg, Coyle-Varland Insurance Agency, Inc. Judson University Architecture Professor Keelan Kaiser (1) was inducted as president of the National Architectural Accrediting Board in Denver in October for the 2011-2012 academic year. Michelle Polivka (2), account executive, PR Etc., joined the Golden Apple Foundation board of directors for a two-year term beginning, August, 2011. SwedishAmerican Health System named its board officers: Bill Roop (3), Alpine Bank, chairman; Frank Walter immediate past chair; Dan Loesher, Loescher & Associates, Ltd., first vice chair and secretary; Tom Walsh, Northwest Bank, second vice chair and assistant secretary, and Don Haring, SwedishAmerican Health System, treasurer. The Rockford Area Economic Development Council board approved the following officers effective Jan. 1, 2012: Bill Roop, Alpine Bank, chairman; Joel Sjostrom, Sjostrom & Sons, Inc., vice chairman; Brian A. Nelson, Concentric AB, treasurer, and John Chadwick, WREX, immediate past chair. New directors for a three-year term are: Jerry Busse, Rockford Toolcraft, Inc., and Jeffrey J. Kaney Sr., Kaney Group LLC.

The Rockford Area Arts Council elected its 2011-12 board officers: Jim Barbagallo, president; Rena Cotsones, vice president; Sarliyn Neiber, treasurer, and Beth Howard, secretary. Directors are: Alderman John Beck, ex officio; Elaine Breck; Carole Carbone; Monica Krysztopa, ex officio; Angela Larson; Ian Linnabary; Alderman Doug Mark; Mike Mastroianni; Julie Palkowski and Scott Saporiti. Theresa Harezlak (4), financial advisor at Savant Capital Management, was named to the Center for Economic Progress in Chicago board.

NEW HIRES, PROMOTIONS, RETIREMENTS

and Dan J. Roszkowski, AIA, NCARB, as president of Larson & Darby Group. Randy Foss (12) joined Blackhawk Bank’s mortgage division at 400 Broad St., Beloit. Rockford Art Museum hired Jessica Caddell (13) as curator. Tinker Swiss Cottage Museum & Gardens appointed Cindy Karnitz as executive director of administration, and Steve Litteral as executive director of operations. Rock Valley College hired Brian McIntyre as program director for the Small Business Development Center, Technology, Innovation and Entrepreneurship.

The offices of John Morrissey Accountants, Inc., hired Michael St. John (5) as a Certified Public Accountant and enrolled agent at its Belvidere office.

Brandon Latino (14), account administrator, joined the Employee Benefits team at Spectrum Insurance Agency, Inc. He’s licensed and certified for life and health insurance.

Joey R. Lovgren (6) joined Ameriprise Financial as a financial advisor in the Rockford office.

Riverside Community Bank hired Gina Caruana (15) to serve as its vice president, retail manager.

First Rockford Group, Inc., hired Darko Gligorevic (7) as construction manager, Chris Etheridge (8) as marketing manager, and Kathryn Bjur (9) as receptionist.

Patricia R. Diduch (16) is the new executive director for the Rockford Region Economic Development District.

The Winnebago County Health Department named Lisa Gonzalez (10), MPH, as the new Family Health Services Center director. Kristine Stensland (11) joined Martin Group as an account representative at the Mulford Road office. William J. Waldorf, SE, was appointed chief executive officer,

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS Dr. Kathleen Kelly (17), SwedishAmerican Health System’s chief medical officer and chief quality officer, won the National Association of Medical Staff Services Leadership Award for 2011 at the 35th annual education conference in Dallas. Dr. Harvey Einhorn (18) and the SwedishAmerican Health System oncology clinics, received The Leukemia & Lymphoma

Society’s “Relentless For A Cure” award in September at the Light the Night walk in downtown Rockford. Crusader Community Health awarded John Mink, Cheryl Marshall and Bill Roop, president and CEO of Alpine Bank, with Spirit of Caring awards at its 39th anniversary Fall in Love with Caring event in October. Tracy Beard, financial advisor, Savant Capital Management, earned the Accredited Investment Fiduciary® (or AIF®) professional designation from Fiduciary 360. The Association of Fundraising Professionals, Rockford Area Chapter, gave the Nicholas family the Outstanding Philanthropist award for seed money to start the Rockford Park District Foundation City of Gardens program, and Taylor Staman the Presidential Youth Service award for work with Rockford Rescue Mission. American Funeral Directors Magazine recognized Thomas F. Fitzgerald, funeral director/owner of Fitzgerald Funeral Home and Crematory, Ltd., as a runner-up for the 2011 Funeral Director of the Year award. The National Funeral Directors Association awarded Mike Boland and Brenda K. Perrone with the nationally recognized Certified Preplanning Consultant designation. Scott C. Sullivan (19), partner with WilliamsMcCarthy LLP, was selected to serve as a fellow of the Litigation Counsel of America, a trial lawyer honorary society composed of less than one-half of one percent of American lawyers.


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Member in the News IN THE NEWS

17. Dr. Kathleen Kelly

18. Dr. Harvey Einhorn

Zach Enderle (20), intern architect, Ringland Johnson+design, earned the LEED AP Building Design & Construction designation in new construction and major renovation. Savant Capital Management’s Gina Beall (21), senior investment research analyst, obtained the Certified Investment Management SM Analyst certification, and Ryan Monette, financial planner, the TM Certified Financial Planner designation.

OF GENERAL INTEREST Nancy Salsbury (22), Spectrum Insurance Agency, Inc., attended the ASCnet Technology, Education & Networking Conference in Orlando for management systems, educational and networking sessions. Salbury and Shirley

19. Scott C. Sullivan

20. Zach Enderle

21. Gina Beall

22. Nancy Salsbury

Geiser (23) attended the WI Mandatory Annuity Training Class. Patricia Wagner (24) earned credits from a Workers Compensation course by Indiana Insurance Company.

service & installation technicians at Service Security Technologies, Inc., completed three days of certification courses with Honeywell’s Fire-Lite Fire Alarm Systems.

Linda Potts, vice president of theFranaGroup, attended the 4th World Medical Tourism & Global Healthcare Congress in Schaumburg, Ill., in October.

John Groh, Rockford Area Convention & Visitors Bureau president/CEO, spoke on the benefits of social media and the effective use of video in marketing, after the success of its Hideaway in Rockford campaign, at SoMeT — The Symposium on the Use of Social Media in the Tourism Industry — in Tunica, Miss., in November.

Fazlur Zahurullah, M.D., a Rockford Health Physicians otolaryngologist, used the new medical device Acclarent Cyclops, a state-of-the-art surgical scope to treat difficult sinus conditions, in more than two dozen procedures since June. Rockford Memorial Hospital is the first hospital in Illinois to own and operate one. Adam Moore and Sean Gray,

Troy Haggestad (25), partner at WilliamsMcCarthy and chairman of the Winnebago County Bar Association Commercial Law Section, presented a seminar on “Litigating Hospital and Physician Bills” at the Bar

23. Shirley Geiser

24. Patricia Wagner

25. Troy Haggestad

26. Tim Rollins

Association Commercial Law Section’s Continuing Legal Education program at Giovanni’s in November. Tim Rollins (26), partner, presented a seminar on “Representing Closely Held and Family Businesses.” Send news releases and other items of interest to the business community to: The VOICE Rockford Chamber of Commerce 308 W. State St., Ste. 190 Rockford, IL 61101 Deadline is the 15th of the month preceding publication.


December 2011 theVoice rockfordchamber.com

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Community Events EVENTS Friday, December 2 Fairhaven Christian Retirement Center, 3470 N. Alpine Road, presents the Hollyberry Holiday Bazaar from 12:30 to 4 p.m. Free. Includes vendors, crafts, baked goods, refreshments. Call Debbie Engle at 815-877-1441, ext. 1330. Mendelssohn Performing Arts Center presents an Avalon String Quartet concert–Program 2: “Early Ventures” at 7 p.m., at 415 N. Church St., Rockford. For tickets, visit www.mendelssohnpac.org or call 815-964-9713.

Saturday, December 3 Keith Country Day School hosts its Belle Emerson Keith Scholarship Exam from 8 to 11:45 a.m., at 1 Jacoby Place, Rockford. Students now in grades 5 to 10 have the potential to earn a renewable partial-tuition scholarship. Registration required at 815-3998850, ext. 144. Visit www.keithschool.com. Friends of Rockford Art Museum presents the 23rd-annual

Evergreen Ball XXIII at 6 p.m., in the galleries. “Rockford Made” exhibit by Rockford artists John Deill and Jim Julin, dining by Abreo, music by Clutch Cargo and local items for the silent, live and wine auctions. For tickets call 815-968-2787 or visit www.rockfordartmuseum.org. Rockford Public Library presents the Dances & Etiquette of the American Civil War from 2 to 3:30 p.m., in the Main Library auditorium, 215 N. Wyman St. The West Side Victorian Dancers, based in Wisconsin, perform dances in costume. Registration not required. Call 815-965-7606 for questions. Fundraiser to welcome home Phil Szpicki, who since Aug. 31 walked from Rockford to Ground Zero to raise money for the Wounded Warrior Project, 11 a.m. to 4 p.m., at Anderson Dodge Chrysler Jeep Ram, 5711 E. State St., Rockford. Visit www.911vetswalk.com.

Friday, December 9 Rockford Public Library hosts an After Hours Book Discussion on

Choir Director by Carl Weber from 7 to 9 p.m., at the Montague Branch, Connie Lane Room, 1238 S. Winnebago St. Registration not required. Call 815-965-7606 for questions. The Rockford Park District welcomes the United States Air Force Band of Mid-America for a free concert, Holiday in Blue, at 7 p.m., at the Coronado Performing Arts Center, 314 N. Main Street, Rockford. Tickets are free, but limited to four per person, while supplies last. Request at www.rockfordparkdistrict.org.

Saturday, December 10 Girl Scouts of Northern Illinois’ Alumnae Association hosts a Holiday Luncheon for Girl Scout alumnae, ages 18 and older, at 11:30 a.m., at the Illinois Machine Shed, 7475 E. State St. Featured speaker is Nancy Hanewall Stacy, former Girl Scout and local author of “Susan M’Gusan-The Girl of My Choosin”. Free. Register by Dec. 7 with Bernice Corey at 815-963-9851 or snapshotmom@yahoo.com. Northern IL SCORE and Datacraft, Inc., present Using Quickbooks in Your Small Business from 9 to 11:30 a.m., at the EIGERlab classroom west, 605 Fulton Ave., Rockford. Free but register at www.NorthernIllionis SCORE.org/workshop-quick books.html or call 815-962-0122.

Sunday, December 11 Mendelssohn Performing Arts Center presents a Chicago Symphony Orchestra Brass concert at 2 p.m., at Court Street United Methodist Church, 215 N. Court St., Rockford. For tickets, visit www.mendelssohnpac.org or call 815-964-9713.

Wednesday, December 14 TechWorks Fast-Track CNC machine training orientation takes place from 8:30 a.m. to noon at the EIGERlab. For more information call 815-316-6354. AAIM Employers’ Association Education Center presents Employment Manuals & Agreements—How to Protect Your Company from 8:30 to 11 a.m., at NIU, 8500 E. State St. Register at 800-948-5700 or visit www.eaconnect.com. Without Shoes Modern Dance Co., performs its annual production of The Polar Express at 9:30 and 11 a.m., on Dec. 14, and 9 a.m., on Dec. 15 at Rockford College’s Maddox Theatre, 5050 E. State St. Public performance at 6 p.m., on Dec. 15. Contact withoutshoesmdc@ hotmail.com or 815-381-0084.

Friday, December 16 Rockford Public Library presents the film “Sankofa” as a part of its Black Cinema Discussion Series from 6:30 to 8:30 p.m., in the Montague Branch, Connie Lane Room, 1238 S. Winnebago St. Registration not required. Call 815965-7606 for questions. Mendelssohn Performing Arts Center presents a Rock Valley Children’s Choirs “Holidays and Holy Days” concert – “’Twas The Night Before Christmas” at 7 p.m., at 415 N. Church St., Rockford. For tickets, visit www.mendelssohnpac.org or call 815-964-9713. Byron Forest Preserve District hosts a free Winter Hike from 5 to 7 p.m. Meet at the Jarrett Center. Call 815-234-8535, ext. 200 to preregister by Dec. 13.

Monday, December 12

Wednesday, December 21

Byron Forest Preserve District hosts a DNR Hunter Education Course on Dec. 12, 14 and 16, at 6 p.m. Register at 815-234-8535, ext. 200.

Byron Forest Preserve District hosts a free Astronomy Class: Winter Solstice at 10 a.m. Meet at Weiskopf Observatory. Call 815-2349535 by Dec. 20.


rockfordchamber.com theVoice December 2011

EVENTS

Upcoming Chamber Events Tuesday, December 6 Ribbon Cutting, Jersey Mike’s Subs, 6284 E. State St., 10 - 11 a.m. Business Women’s Council, Forest Hills Country Club, 5135 Forest Hills Road, 11:45 a.m. to 1 p.m. Sponsored by AAIM Employers’ Association. Chamber 101 with Speed Networking, Whitehead Inc., Realtors®, 839 N. Perryville Road, 4 to 5:15 p.m. Sponsored by MembersAlliance Credit Union.

Wednesday, December 7 Ribbon Cutting, United for Youth (Girl Scouts of Northern Illinois & Boy Scouts Blackhawk Area Council, BSA), 2820 McFarland Road, 2 to 5 p.m. (open house); 2 p.m. (ribbon cutting). Thursday, December 8 11:30 am - 1:00 pm Cliffbreakers Riverside Resort 700 W. Riverside Blvd., Rockford

Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com. Wednesday, December 14 7:30 - 9 am Rock Valley College 3301 N. Mulford Road

Breakfast Buzz How to Maximize Your Chamber Membership. Be a part of the discussion with Einar Forsman, Rockford Chamber, on positioning yourself for growth in 2012. Sponsor - McGladrey

Wednesday, December 14 Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Education Outlook Luncheon: United for Our Children

Thursday, December 15

Geoffrey Canada, Harlem Children’s Zone, Inc., will speak on the successes his organization has experienced in bringing about positive change in a highly urban school system.

December Ambassador Luncheon, 11:45 a.m. to 1 p.m., Nicholas Conservatory and Gardens, 1354 N. Second St.

Thursday, December 8 IGNITE Holiday Party, Hope & Anchor English Pub, 5040 N. Second St., 5:30 p.m. (networking), 6 p.m. (beer/wine tasting). Join regional young professionals for a holiday celebration, and bring a toy if you wish to donate to the Rockford Health System’s Toy Drive. Sponsored by First Northern Credit Union.

Friday, December 9 Ribbon Cutting, Field Fastener Supply Co., 9883 N. Alpine Road., 11 a.m. to 2 p.m. (luncheon), noon (ribbon cutting), 11 a.m. to 5 p.m. (tours).

Tuesday, December 13 Holiday Mixer, presented by the Rockford Chamber’s Multicultural Business Council, Hamilton Sundstrand’s African American Forum and the National Society of Black Engineers, 6 to 9 p.m., Klehm Arboretum & Botanic Garden, 2701 Clifton Ave. Cost is $10 plus a canned good to be donated to the Rockford Rescue Mission. Register with Valerie Tippitt, 815-316-4336 or online www.rockfordchamber.com by Dec. 9.

Advertisers Index ADVERTISERS Alpine Bank . . . . . . . . . . . .9, 16 Ameriprise Financial . . . . . . .14

Riverside Community Bank . . . . . . . . . . . . . . . .15, 17

Blackhawk Bank . . . . . . . . . .14

Rockford Chamber of Commerce . . .12, 16, 18, 26

BMO Harris Bank . . . . . . . . . . . .26

Rockford College . . . . . . . . . . .8

Broadmoor Agency, Inc. . . . . . . .5

Rockford Health Physicians . . .9

Brian Thomas Photography, Inc. . . . . . . . . . . . 25

Rockford Health System . . . .11

Bella Luna Bakery . . . . . . . . .17

Humana . . . . . . . . . . . . . . . . .28 Leading Lawyers Network . . .19 McGladrey . . . . . . . . . . . . . . . .5 MembersAlliance Credit Union . . . . . . . . . . . . .15

Rock Valley College . . . . . . . . .7 SCORE . . . . . . . . . . . . . . . . . .11 Sikich . . . . . . . . . . . . . . . . . . . .4 Stillman Bank . . . . . . . . . . . . . .3 Thayer Lighting . . . . . . . . . . .3,11

MorganStanleySmithBarney .14

UPS . . . . . . . . . . . . . . . . . . . . . .13

Nicholas Conservatory & Gardens . . . . . . . . . . . . . .17

Van Galder Bus A Coach USA Co. . . . . . . . . . . .2

Chamber Staff / Call 815-987-8100

Advantage Club – Originals, alternate locations. Contact Karla Fernet, Healthy Balance Reflexology, Kfernet555@hotmail.com.

Presenting sponsor - series BMO Harris Bank Gold sponsor Humana Bronze sponsor - series Clifton Gunderson LLP

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Wednesday, December 21 Ribbon Cutting, Applebee’s Neighborhood Grill & Bar, 6845 E. State St., 10:30 a.m. to noon.

Tuesday, December 27 Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Wednesday, December 28 Advantage Club – Originals, alternate locations. Contact Karla Fernet, Healthy Balance Reflexology, Kfernet555@hotmail.com.

Direct Line

Einar K. Forsman, President & CEO . . . . . . . . . . . . . . . . . . . . . .815-316-4304 Heidi Garner, Executive Assistant to the President . . . . . . . . . .815-316-4312 Doug Hessong, Director of Publications & Technology . . . . . . .815-316-4338 Lynette Jacques, Advertising and Sponsorship Executive . . . .815-316-4317 Vee Jevremovic, Manager of Education Programs and Events . .815-316-4337 Cyndie Landis, Financial Assistant . . . . . . . . . . . . . . . . . . . . . . .815-316-4300 Joy Moriarty, V.P. Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .815-316-4316 Stacy Mullins, Director of Events . . . . . . . . . . . . . . . . . . . . . . . .815-316-4302 Diane Navickis, Membership Development Manager . . . . . . . .815-316-4315 Joan Sundvall, Membership Contact Coordinator . . . . . . . . . . .815-316-4320 Valerie Tippitt, Membership Development Manager . . . . . . . . .815-316-4336

Friday, January 13

Tuesday, January 24

Rockford Chamber Government Affairs Council Meeting, 7:30 to 8:30 a.m., 2420 Charles St. For more information on joining Government Affairs Council, contact Heidi Garner at 815-316-4312.

Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Wednesday, January 25

Thursday, January 19 5 to 8 pm

JANUARY, 2012

Rockford Chamber Annual Dinner

Tuesday, January 10

Citizen of the Year Award

Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Platinum Sponsor WilliamsMcCarthy LLP; Citizen of the Year Sponsor Humana; Gold Sponsor OSF Saint Anthony Medical Center; Silver Sponsor Leading Lawyers Network Bronze Sponsor McGladrey

Advantage Club – Originals, alternate locations. Contact Karla Fernet, Healthy Balance Reflexology, Kfernet555@hotmail.com.

Wednesday, January 11 Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz. Advantage Club – Originals, alternate locations. Contact Karla Fernet, Healthy Balance Reflexology, Kfernet555@hotmail.com.

January FOCUS ON Accounting & Tax Preparation Services Printing & Graphic Design Services For information on advertising,

call 815-

987-8100



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