ONE Magazine Spring 2021

one ONE VOICE FOR THE ROCKFORD AREA BUSINESS COMMUNITY SPRING 2021

PEOPLE

YOU SHOULD

KNOW PRSRT STD US POSTAGE PAID ROCKFORD, IL PERMIT NO. 63

CLIMBING

EVER HIGHER AND SHOWING US THE WAY

ONE | ROCKFORD CHAMBER OF COMMERCE

PEOPLE YOU SHOULD KNOW 2021 3

workplace staffing & search I S P RO U D T O B E T H E P R E S E N T I N G S P O N S O R F O R T H E

2021 PEOPLE YOU SHOULD KNOW AWARDS At workplace staffing & search, our core purpose is to connect people with opportunities, which enable fulfilling lives, exceptional workplaces and stronger communities. This group of honorees has collectively contributed to the civic, economic and cultural strength of our region and it is our privilege to help recognize and celebrate the 2021 People You Should Know.

These distinguished honorees are some of our community’s most valuable assets and serve selflessly as our leaders, visionaries and unsung heroes. They are actively engaged in their respective organizations and our region and are passionate about giving back and moving forward. For that, we are truly grateful.

They are each “people you should know” for varied and unique reasons. After this long and interesting year of struggling to connect and feel connected, we challenge you to get to know them and our previous honorees. Take time to learn their stories, support their achievements and discover new ways to influence and inspire our future successes.

We wish to sincerely congratulate and thank the 2021 People You Should Know honorees.

We are inspired by your achievements and grateful for your dedication to our community.

4 PEOPLE YOU SHOULD KNOW 2021

ROCKFORD CHAMBER OF COMMERCE | ONE

one

one voice for the rockford area business community

staff Caitlin Pusateri, Executive Vice President Heidi M. Garner, Chief Operating Officer Lynette Jacques, Vice President, Member Investment

EXECUTIVE VP’S LETTER

PEAK

Jeff Bailey, Membership Development Executive Olivia Guzman, Administrative Assistant/Customer Service Rep. Doug Hessong, Director of Publications & Technology Carmen Kellerman, Program & Event Coordinator Kristin Muehlfelder, Member Relations

Mountain climbing is a skill that, on its face, can look easy. In reality, it requires a great deal of patience, smart-decision making and grit. What can often appear easy from an outsiders’ point of view, takes years of planning, preparation, mistakes and small successes. It turns out, mountain climbing and leadership have quite a few things in common.

We want to reach our own peaks; the sense of satisfaction in reaching our goal, and the deep sigh of “taking it in” when gazing out from a new vantage point. In this edition of One, you’ll get to know our climbers … the ones who have spent time continually perfecting their

Doug Rand, Accounting Manager/Controller Joan Sundvall, Membership Contact Coordinator Einar K. Forsman, President & CEO Edward Caceres, Director, Small Business Development Center Visit us online rockfordchamber.com

craft, practicing, failing, learning, and persevering. They have reached out and up, and by doing so, have brought us all, as a community, to higher ground.

This year’s People You Should Know represent a wide array of interests, industries, and walks of life. We are proud of the work they do each and every day to move our community forward.

Select a beverage, mute the phone, page through this issue and get acquainted with our intrepid mountaineers. Just remember, every pro was once an amateur. Every expert was once a beginner. And, every climb is an adventure!

The Chamber proudly presents the 2021 People You Should Know.

Caitlin Pusateri, Executive Vice President Rockford Chamber of Commerce cpusateri@rockfordchamber.com

The Rockford Chamber of Commerce ­publishes One once a year.

For information about advertising contact Customer Service at 815-987-8100.

Rockford Chamber of Commerce, 308 W. State St., Ste. 190 Rockford, Illinois 61101 Periodicals postage paid at Rockford, Ill. POSTMASTER: Send address changes to: One, 308 W. State St., Ste. 190 Rockford, IL 61101

6 PEOPLE YOU SHOULD KNOW 2021

The Location Thank you!

EMBASSY SUITES BY HILTON ROCKFORD RIVERFRONT & ROCKFORD CONFERENCE CENTER

ROCKFORD CHAMBER OF COMMERCE | ONE

Allison Alexander Executive Director, THE NATIONAL ALLIANCE ON MENTAL ILLNESS OF NORTHERN ILLINOIS (NAMI)

The Rockford Chamber of Commerce extends a warm & heartfelt thank you to Embassy Suites by Hilton Rockford Riverfront & Rockford Conference Center for sharing their space with us for our PYSK honoree photoshoot.

As Winnebago County’s largest and only full-service hotel in the downtown area, the Embassy Suites by Hilton Rockford Riverfront & Rockford Conference Center offers a rich uniqueness to travelers and guests. From a relaxing weekend stay to a delicious night out with friends; a beautiful celebration in the ballroom or a productive meeting, Embassy Suites has something for everyone. Boasting 160 spacious two room suites, two restaurants (The Top, a rooftop dining experience, and Tower Kitchen & Bar with seasonal patio seating available), a sports simulator, indoor pool, fitness center, more than 20,000 square feet of conference meeting space, Embassy truly does meet all of your needs – leisure or professional.

For more information on Embassy Suites by Hilton Rockford Riverfront & Rockford Conference Center or to book your next stay, please visit www.RockfordRiverfront.

EmbassySuitesbyHilton.com or call (815) 668-7878.

The Writers Paul Anthony Arco is a media relations coordinator for OSF HealthCare, and a contributor to the Chamber newspaper, The VOICE. His work has appeared in the Chicago Tribune, Rockford Register Star, and Northwest Quarterly Magazine, among many other publications.

Lynne Conner is a Rockford native with over 30 years of experience in journalism, photography and videography. She works as a free-lance reporter and photographer for several area newspapers and magazines. Lynne holds a bachelor’s degree in communication education from Northern Illinois University, DeKalb and a Master’s degree in teaching and leadership from St. Xavier University, Chicago.

Crystal Behling is a Rockford area native who recently earned her BA in English from Rockford University. She is thrilled to have the opportunity share her writing and editing skills with the workforce.

Emily Ramboldt is a resident of Belvidere, IL. She recently graduated from Rockford University, with a BA in English. Emily enjoys reading, watching movies, playing video games, and spending time with her two cats, Remy and Luna.

limitless RAISING OUR COMMUNITY TO NEW HEIGHTS PEOPLE YOU SHOULD KNOW | 2021 Imagine yourself halfway up a sheer cliff. You are about to take that next step — and your rope snaps. You’re dangling hundreds, perhaps thousands of feet above oblivion. You have other climbers attached to you below. Your next step could mean life or death. What do you do?

Real-life climbers have faced this scenario, and as this “made-for-the-movies-situation” sounds dramatic, leaders in business also face this stomach-clutching moment: what do you do to remedy the situation, save your fellow-climbers, and still reach the top? Climbers must be skilled, and patient enough to find a way to reach the top of the mountain and achieve their goals, no matter what obstacles they encounter along the way. Our People You Should Know Honorees similarly have faced tough problems — and have still been able to take that next step. We can all learn from their stories of struggle — and celebrate with them, their achievements.

The Rockford Chamber is pleased to present the 2021 People You Should Know. Mountain climbers, all.

Thank you

to our PYSK selection committee who dedicated time and effort to make the difficult choices.

THE SELECTION COMMITTEE

Ben Bernsten Goodwill Industries of Northern Illinois

Andrew Hendrickson

Anisha Grimmett Alignment Rockford

Greg Lundquist Blackhawk Bank

Danica Keaton IGNITE President

Kristina Reuber Rockford Public Schools, District #205

Caitlin Pusateri Rockford Chamber of Commerce

Lynn Stainbrook Rockford Public Library

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

A Voice to be Heard Rhashonda Williams Superintendent of Human Resources, ROCKFORD PARK DISTRICT When Rhashonda Williams joined the Rockford Park District in 2015, co-workers say she completely changed the tone of the human resources department. They credit Williams with creating a more positive environment, one filled with positivity and teamwork.

They embrace her warm personality and say her laugh is infectious.

“She brings people up when they’re down.”

The Rockford native has spent nearly 25 years working in human resources in various industries, most of that time with Crusader and the park district. “I enjoy being a resource to the employees by providing services such as benefits, compensation, employee relations and anything in between,” she says. “Our job is to help alleviate any stress or concerns the employees may have, so they are able to focus their time and attention on their jobs.”

There have been many issues facing Williams and her team recently, some of which have little to do with benefit packages or annual raises. The pandemic and social injustice issues facing the country have put leaders like Williams in difficult positions.

With the support of park district administration, Williams decided to reach out to employees to provide whatever comfort and support she could during recent national events. “I wanted to bring employees together – for us to see one another, hear one another and to grieve together as a work family,” Williams says. “Our hearts are still heavy, but we want to let our employees know we care.”

The park district has also increased resources and programs that will help remove barriers when it comes to diversity, inclusion and equity for employees, guests and vendors.

It’s that same mindset that Williams, a wife and mother of three daughters, intends to help change the landscape of the community.

“I want our community to continue working to make sure everyone’s voice is heard when it comes to diversity, equity, inclusion and creating a community belonging,” she says. “I want things better now for all of us and for the future of everyone.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

9

Helping People Blossom Mike Sanders Owner, CRIMSON VALLEY LANDSCAPING

The best part about owning a business for Mike Sanders is watching his people succeed.

“Hands down, the coolest thing is developing a team,” says Sanders, the owner of Crimson Valley Landscaping. “I’ve been so lucky to find outstanding people and to be able to see them grow.”

Crimson Valley Landscaping offers a variety of services from hardscape and landscape design to commercial lawn maintenance, snow and ice removal.

For years, Sanders worked for a local nursery and greenhouse, before deciding to branch out on his own. While he didn’t have a direct background in landscaping, he did have a passion for working outdoors and was willing to take a chance on running his own show.

“My plan from the beginning was to take baby steps, focus on what we do best and deal with things as they come,” he says.

In 2001, the Freeport native started his business out of his home. “It was just my family, a backyard full of plants and trees and a couple of guys,” he says. Over time, Sanders remained patient, planting the seeds to grow his business, then watching his hard work pay off.

Recently, Sanders bumped into a couple of new neighbors walking their dog. They recognized Sanders’ name from his landscaping business. “I would love to have your job, out planting flowers, nice weather and no stress,” they told him. As any owner knows, however, there’s plenty of anxiety operating any business, whether it’s planting trees or baking pies.

“If you are passionate about your business, you put pressure on yourself to operate at a high level,” Sanders says. “We know we’re not saving lives here, but what we do is important to us and our clients. That goes for any job or industry.”

Sanders believes in giving back, whether it’s mentoring area students or volunteering at a food bank or working with Habitat for Humanity. “To be the best possible company we can be,” he says, “we need to do the extra things that make a difference.”

By Paul Anthony Arco

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Director of Innovation Anthony Cortez Director of Finance and IT, ROCKFORD PUBLIC LIBRARY Many people will agree, working somewhere they love to visit would be spectacular. For Anthony “Tony” Cortez, this is reality.

Cortez is the Finance Director and IT Director for the Rockford Public Library.

Cortez, a Rockford native, tries to be as versatile and helpful wherever he can. “The philosophy I’ve used throughout my career is, ‘letting your light shine.’ Basically, whoever you’re working with, if you have the opportunity to help somebody even in a different department, or in volunteer work, always put your best foot forward and do your best work.”

His affinity for innovation followed him from a position at the City of Rockford over to the Library. He especially enjoys working with the Library Board of Trustees and Administrative Team, because they’re so open to new ideas. “I’ve gotten to do a lot of things here at the library that don’t fall under the duties of a CFO or Finance Director. I really appreciate that. If you have a good idea, and you have a plan for it and it’s not gonna over burden the organization to do it, then go for it,” Cortez says. Something he got to do outside of his job description was oversee the designing, and implementation of the Maker Lab, a 600 square foot glass-encased box on the Library’s first floor.

Cortez recalls, “My hope for it was that people would come in and they would learn by doing. People come to the library to get information. The idea was to provide access to equipment for people who wouldn’t otherwise have it; then allow those creative juices to flow in this space.” This is exactly what happened. He explains, “We had somebody who’d sewed in the past but let it go, come through our sewing program; they pretty much became the teacher. So, we had the community teaching the community. Our Maker Lab provides people with the opportunity to try an idea, gain interest in skills that make them more employable, or even to propel them toward economic empowerment. We have lots of other cool stories from the Maker Lab…that’s my proudest achievement, to be able to bring that to the community.”

Outside of work, Cortez enjoys spending time with family and going fishing.

By Emily Ramboldt

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

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A True Friend Beth S. Howard Executive Director, FRIENDS OF THE CORONADO

For more than a year, performances at the majestic Coronado Theatre have been on pause due to the pandemic. But Beth S. Howard is starting to see the light of day, in more ways than one.

Howard is the executive director of the Friends of the Coronado, a grassroots organization that was founded in 1997 to serve as a champion of the historic downtown theater. The group’s work started with an $18.5 million renovation project, spearheaded by community volunteer Mary Anne Smith. “She’s been a tremendous mentor and advocate for my work, and profoundly, the Coronado for 20 plus years,” Howard said.

Howard got involved after moving to Rockford from Kansas City in 1985. Armed with a finance background, Howard, whose father was born in Rockford, was recruited to join the Coronado’s restoration fundraising committee and later as treasurer, and by 2012 was tabbed as the Friend’s executive director.

The hard stop on the entertainment industry has been difficult, but brought new opportunities, in a way. Howard predicts, with a new focus on inclusion, the Coronado will host a greater variety of events moving forward.

“This pause is giving us time to invest in our future in ways like never before. We are looking at ways to improve our policies, procedures and improve inclusion for everyone.”

Howard is not just the Coronado’s friend, but a supporter of the Rockford community. She’s involved in many charitable organizations, including the American Heart Association. The cause is personal to Howard, who lost a niece to a congenital heart defect.

“Volunteering is just being a good citizen,” she says. “There are many unexpected rewards of deeper connections by being a part of a project’s success that benefits the community.”

The Coronado will come alive again in October, when comedian Gabriel Iglesias takes center stage. After the past year plus, we could all use a good laugh.

“People will be happy to be together,” Howard says. “Sitting at a concert and experiencing live entertainment on the stage will be a joyous time for everyone.”

By Paul Anthony Arco

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Driven to Succeed Eduardo Rodriguez Co-owner, ALL AUTO PARTS, INC.

Eduardo Rodriguez isn’t afraid of getting a little grease on his hands. But that wasn’t always the case.

“When I was younger, one day my uncle took me to lunch and I told him I had to change clothes because I was dirty,” Rodriguez says. “He said, ‘You don’t have to be ashamed. A little dirt shows that you’re working hard.’”

Rodriguez has been going full steam ever since.

The 31-year-old Rodriguez, along with his father, Manuel, coowns All Auto Parts, Inc., a salvage yard in Rockford. The business is booming, according to Rodriguez. They have 250 cars in stock and more than 2,500 parts available, from engines to bumpers.

The younger Rodriguez was just 12 when he started lending a hand at his dad’s salvage yard in the Chicago area. The family eventually moved to Rockford when his father took over his current salvage yard in 2004.

Rodriguez has become a self-taught businessman. In addition to leaning on his father for advice, Rodriguez spends a fair amount of time reading and researching all aspects of running a business, such as learning to do payroll for his 10 employees. He has added an inventory software program to make tracking parts easier, and he’s enhanced the company’s visibility by incorporating a website, logo and advertising.

“I love the variety of my job,” Rodriguez says. “I can’t wait to wake up every morning and get to work.”

Growing up, Rodriguez and his family moved around a lot. By his estimation, Rodriguez attended 10 schools before graduating from Auburn High School, and he plans on earning a college degree one day.

Rodriguez, who’s married, says he finally feels settled in Rockford. “My parents are immigrants and I remember how tough it was for them to get started,” he says. “I believe in being positive about your community. Why not make the best of it?”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

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Teacher First Heidi Dettman Executive Director of Academics, ROCKFORD PUBLIC SCHOOLS Heidi Dettman started her career as an English teacher, a job she loved and imagined doing for a long time.

But life doesn’t always go according to plan. First, she spent 10 years as a teacher at Hononegah High School, before taking a couple of breaks to teach abroad and earn her master’s degree in literature from Northern Illinois University. Then, in 2012, she joined RPS as dean of English Language Arts.

Today, Dettman is executive director of academics for the Rockford Public Schools (RPS). In her current role, Dettman is the chief academic officer on the superintendent’s cabinet, responsible for aligning programming, resources and opportunities across the district to ensure all students have access to the best possible education.

“I love the sense of empowerment that comes with taking on leadership,” she says. “I don’t let a problem become bigger problems. I have eight amazing people who report to me. When I put a problem on the table, we collectively solve it.”

There are problems and then there are crises like what Dettman and RPS have faced in the last two years – a technology ransom attack in 2019 and trying to provide learning opportunities for 28,000 students during a pandemic. But like most things in her life, Dettman has handled her most recent challenges sensibly, optimistically and collaboratively.

“This interruption has forced us to look at things differently,” she says. “I hope we see lasting impact on the way we engage students, the way we work together and the way we use technology. Now is our time to push through some big challenges and make significant change for the good of our students.”

Always the teacher, Dettman puts her skills to good use with her three young children. “My big lesson with my kids is that I’m always reminded of the wisdom to ‘follow the child.’ If I follow them, we always end up with more fun, more learning, and more motivation to learn together again.”

By Paul Anthony Arco

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Entrepreneur Derek Huffer Director of Sales and Marketing, EXPO BROKERS & INTERNATIONAL SHIPPING SPECIALISTS (EBISS USA) With leadership, foresight and flexibility, Derek Huffer, director of sales and marketing at EBISS USA Inc. (Expo Brokers & International Shipping Specialists) has guided this young business from a one room start-up to an international presence in the trade show industry.

Huffer drew on his hospitality training and trade show management experience to set up U.S. operations in Rockford for the London based company. EBISS USA opened in 2018; providing dedicated logistics support for virtual and live events, exhibitions, conferences and art shows; while also building, packing, shipping and installing specialized displays.

EBISS USA grew exponentially in its first year of business, settling into a larger facility in Loves Park. “Along with this growth, we now manage programs over in the U.K. for U.S. clients and we manage a lot of U.K. and European clients here in the States who move around the U.S. and Canada for trade shows,” Huffer said. “We’re a small team here onsite, but we do a lot of international business through established source partnerships.”

Just as EBISS USA hit its stride, the company was forced into a paradigm shift as the COVID-19 pandemic crushed businesses across the nation. “Our business literally came to a stand-still once we understood that the pandemic was not a short-term thing.

We changed our thinking and found a way to pivot through local partnerships. This kept our doors open and garnered long-term benefits,” Huffer said.

“The biggest shift we made was to turn our warehouse into a full-purpose virtual studio. We have been working with local businesses and community organizations to produce pre-recorded and live-streamed events,” he said.

“We’ve partnered with Lux Productions to host a fundraiser for the Golden Apple Foundation, a talent show and civic meetings.

For the Stroll on State event last December, we built a North Pole stage and had Santa Claus Zoom call local kids,” Huffer said. “All these amazing, fun projects have kept us in business while fostering strong ties with the Rockford community.”

Whether international or local, in person or virtual, EBISS USA continues to build its reputation as an industry leader through strong business partnerships.

By Lynne Conner

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

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Agility in Leadership Darlyne Keller President and CEO, ROCK VALLEY CREDIT UNION (RVCU)

Darlyne Keller is an expert in rolling with the punches, a quality which has come in handy for the Rock Valley Credit Union (RVCU) throughout the pandemic. As President and CEO of RVCU, Keller has worked tirelessly alongside her stellar team to provide members with safe and efficient banking in this time of uncertainty.

“Since the pandemic, consumer behavior has changed drastically,” Keller says. “Our focus on banking digitally has been intuitive and consisted of forethought as more and more people insist on digital options for convenience and safety.” In response to this demand, RVCU has implemented several technological advancements, including new personal teller machines (PTMs), video consultations, and low-contact service.

Keller has ample experience to rely on as she leads RVCU through these initiatives, having worked in the financial industry for her entire adult life. When asked who she credits with fostering her early interest in the field, she says, “I have had several wonderful mentors in my life, but my high school business teacher got me interested in finance, and my first job after high school was in a bank.” Since then, she has worked with insurance companies, real estate firms, and a number of banks and credit unions.

Yet some of her most critical growth as a leader stems not from her extensive work experience, but from her experience as a mother. “My son, at age 16, was diagnosed with a mental disability, and that, more than any other event in my life, has helped mold my leadership style. You realize that life sometimes throws curve balls, and even though you may not be prepared for them, you need to be agile and pivot quickly.”

Today, Keller and her team are excited to pivot toward expansion and community involvement as it becomes safe for quarantine regulations to wane. “RVCU consistently has a full annual calendar of events planned at which we volunteer or provide donations. Giving back to the community is an integral part of who we are at Rock Valley.”

By Crystal Behling

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Soaring to New Heights Cristobal Manzano Deputy Coroner, WINNEBAGO COUNTY CORONER’S OFFICE Cristobal Manzano is a man of many talents and interests.

Manzano is one of 10 deputy coroners for Winnebago County.

He handles primary investigations for any unnatural death including murders, accidents and suicides.

It’s a tough, but necessary job. “I like giving families closure when a loved one passes away,” he says. “Obviously, it’s not the best time to meet a family, but my job is to give them the best information I can.”

Manzano grew up in southern California and joined the military after high school. He served as a corpsman medic in the Navy and saw plenty of combat-related injuries between two tours of duty overseas as well as his work at the Naval Medical Center in San Diego. Eight years ago, Manzano moved to Rockford after graduating from Texas A&M University with a degree in biology.

To unwind from the demands of his job, Manzano has immersed himself into volunteer work. A nature lover, Manzano gives his time to the Sinnissippi Audubon Society, the Audubon Council of Illinois and the Rockford Park District’s Atwood Center.

Manzano is a licensed falconer, one of only 150 in Illinois and about 4,000 in the United States. His expertise comes in handy when he works with the park district’s birds of prey program. “These birds are intelligent but misunderstood,” he says. “They are beneficial to the ecosystem and good members of the environment.”

Manzano has been greatly involved with the Audubon Society’s partnership with the Rockford Register Star that led to the designation of the peregrine falcon as Rockford’s official bird.

Manzano helped set up the camera affixed on the News Tower that was affectionately dubbed the ‘Nest Cam.’ It seems fitting that Manzano is working on getting his pilot’s license. Like the birds he trains, Manzano dreams of spreading his wings. “When I see my hawks and falcons gliding, with the wind beneath their wings, I’m envious,” he says. “There’s something about being up in the air, just being free.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

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Problem Solver Ross Grimes Rockford Branch Manager, FEHR GRAHAM ENGINEERING AND ENVIRONMENTAL Ross Grimes, loves seeing “rusty crusty, gray and nasty” properties evolve into something beautiful. As Rockford branch manager of Fehr Graham Engineering and Environmental, Grimes works to prepare land for redevelopment.

“My field is in site assessment and remediation. We study contaminated or potentially contaminated sites and evaluate soil and groundwater for our municipal clients. Then we find solutions for cleaning up and redeveloping these properties,” he said. Grimes is a Rockford native who attended public schools and graduated from Northern Illinois University with a B.S. in environmental geoscience. Living and working in his hometown means that Grimes is thoroughly invested in the success of Fehr Graham’s clients.

He considers the remediation and redevelopment of the former Amerock building on South Main Street as one of Fehr Graham’s most notable projects. “We started with very simple assessments to help the City of Rockford establish a redevelopment plan. After a deal was reached between the City and a developer, we transitioned to working for the developer and secured a ‘No Further Remediation’ letter for the site from the Illinois Environmental Protection Agency.

That led to redevelopment of the entire property,” he said.

“We were able to see this old factory go from a rusty crusty, gray and nasty underused property to a beautiful landmark hotel right on the riverfront.”

Grimes counts every remediated property as a sign of progress for the Rockford community. “Each project takes all these professionals working together as a team to reach completion. This symbolizes something bigger and greater for the City of Rockford and the region which is a catalyst for redevelopment in other areas,” he said.

The continued success of Fehr Graham’s Rockford operation, Grimes said, depends on the company supporting a visionary mindset. “We need to embrace a growth mindset over a fixed mindset; that’s what it takes to be a leader in any industry. I tell my team that we have to be light on our feet, to take the problems as they come because that’s what we do; we solve problems.”

By Lynne Conner

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Telling a Story Katryna Kirby Founder, SOCIAL KAT CO.

Katryna Kirby sure knows how to pitch a good story.

From securing articles in national publications about the local aerospace scene to sharing health care news with regional outlets, Kirby has always had a keen eye for worthwhile stories.

“Everyone has a story to tell,” she says. “And authenticity is everything. For example, when I work with a restaurant, it’s not just about marketing the specials on the menu, it’s telling the stories about the owner, the staff or the customers. This helps make that business more relatable, showcasing the people behind the brand.”

Kirby owns Social Kat Co., a marketing firm she started from her home last year that specializes in social media management and public relations for a variety of clients, ranging from golf courses and real estate to wedding venues and everything in between.

Kirby didn’t plan on starting her own business, especially during a pandemic. But for most of her career, things have always seemed to fall into place for the Byron native. Kirby graduated from Western Illinois University with a degree in recreation, park and tourism administration. After relocating to San Diego for an internship, Kirby returned home to work for the Rockford Area Convention and Visitors Bureau. She’s also worked in fundraising, health care, for a public relations agency and for Transform Rockford, before making the move to go out on her own.

“I grew up liking everything I did,” she says. “Every move I’ve made has been strategic. I’ve met great people, worked hard and taken the steps I needed to take to get to where I am today.”

Being her own boss has given Kirby flexibility to explore other opportunities as well. Married and the mother of two young children, Kirby has volunteered for many organizations including Next Rockford, Klehm Arboretum and Byron Fest. She was also the founding board president of the Seward Park District board and served for eight years.

What’s next?

Kirby plans to grow her business and continue to push out positive stories about the people in the Rock Valley region.

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

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Forecaster Michael Dunn, Jr. Executive Director, REGION 1 PLANNING COUNCIL

Planning for tomorrow, funding it and providing necessary information to meet future needs are all in a day’s work for Michael Dunn, Jr., executive director of the Region 1 Planning Council.

This multi-jurisdictional government agency assists municipalities in Winnebago, Boone, Stephenson and McHenry Counties with regional planning, grant services, economic development assistance, geographic information, research and analytics “The goal of the Region 1 Planning Council is to focus on three areas: long-term planning, federal and state funding opportunities for local government and creating a data-rich environment. This provides elected and appointed policy makers with good, reliable localized data as they set priorities for future growth,” he said.

One highly successful tool the Region 1 Planning Council utilizes for economic revitalization is the Northern Illinois Land Bank Authority. Properties in the Land Bank Authority are typically value diminished with liens and liabilities that make them unsalable in the private market. “If the court system deems a privately owned property to be abandoned, then the Land Bank can assist in removal of the back taxes, which allows a free and clear title to be issued in a judicial deed. The Land Bank is a mechanism where these abandoned properties can be inventoried, listed and sold,” Dunn said.

“The Land Bank has been a great economic development apparatus and a way to grow our area’s tax base. When an investment is made in a neighborhood and a new owner fixes up a previously abandoned property, it raises the property values throughout the entire neighborhood,” he said. “We’re receiving calls from city officials in other areas of the state and out-of-state, who are enamored with the success that we’ve had on Land Bank properties. We have been asked to consult with other municipalities on how those communities could also set up a Land Bank.”

Dunn sees the Region 1 Planning Council’s work as paramount to a vibrant, thriving community. “Every day we are working on different projects, from energy resiliency to environmental sustainability to the Land Bank to the future of transportation.

We speak with a regional voice that stresses continued and future economic development.”

By Lynne Conner

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Building Blocks of Success Jennifer Spencer Partner, Senior Project Architect, STUDIO GWA

Growing up, Jennifer Spencer was drawing up plans using Legos on her father’s drafting table, while her friends were reading and riding bikes.

Spencer has come a long way since those formative years in Mount Horeb, Wisconsin, a sleepy village west of Madison, where her first job was packing cheese at a nearby factory. “It took me about 10 years before I was comfortable eating cheese again,” she says, laughing.

After earning undergraduate and master’s degrees in architecture, Spencer embarked on her professional career.

She fondly remembers an early job, doing general labor on a construction site. “It was amazing to be outside, smelling sawdust, being part of a team that put something together.”

Now, Spencer is partner, senior project architect for Studio GWA (formerly known as Gary W. Anderson & Associates). Spencer has been involved in many key projects including the Prairie Street Brewhouse, Rockford Public Library and Nicholas Conservatory.

She’s in rare air. In the U.S., only 25 percent of working architects and architectural designers are women. This summer, Spencer and Ashley Sarver, a senior urban planner, will assume 50 percent ownership of Studio GWA, a breakthrough in the industry.

“This is a big deal for us and hopefully opens some doors for other women in our profession,” Spencer says. “Fortunately, I haven’t encountered many hurdles in my career. I’ve been blessed to have someone like Gary Anderson in my corner who has always had faith in me.”

Spencer is now the one paying it forward. She gives her time and talents to many organizations, including Northern Illinois Hospice, the Laurent House Foundation, AIA Prairie Chapter, the City of Rockford’s Zoning Board of Appeals, the city’s Historic Preservation Committee, and she mentors young students pursuing a career like hers.

“For little kids I say my job is like pulling all of the Legos out of the box,” she says. “The architect is the one who puts the directions together.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

21

Collaboration, preparation, response Dr. Matthew Smetana Emergency Physician, Emergency Management Medical Director, the Regional Healthcare Coalition Medical Director and Associate EMS Medical Director, MERCYHEALTH Dr. Matthew Smetana knows firsthand how life can throw a wrench into even the best-laid plans. “I was dead set on becoming a physical therapist. However, I got involved with volunteering with a local fire department. I really fell in love with emergency medicine and emergency medical services (EMS), and decided I wanted to become a physician,” he explains.

Smetana, a Rockford native, is an Emergency Physician, the Emergency Management Medical Director, the Regional Healthcare Coalition Medical Director and Associate EMS Medical Director at Mercyhealth. He also is a physician with Mercyhealth’s MD-1 program, a field response program that brings a physician to the scene of trauma and medical emergencies to assist local first responders. “I am fortunate to work with some amazing groups of people in the emergency department, the health system and the community. I work with fire departments, ambulances, law enforcement as well as other regional hospitals and community partners … so, collaboration is key.”

While in school, he discovered a passion for emergency medicine, but what finalized his decision to go into it was the loss of a friend in a line-of-duty accident. Smetana recalls, “One night, we responded to a bad traffic accident. While on scene a fellow firefighter was killed when a semi collided with his fire truck. His sacrifice and that experience, solidified my choice and I said, this is something I want to dedicate my life to.”

Working in emergency medicine, Smetana says no two days are the same. “I love being able to see a vast spectrum of diseases and enjoy being able to help my patients on their worst days. I like the variety.” Smetana explained though, that it’s not always nice, especially last year, when the COVID-19 pandemic erupted.

“We had unprecedented challenges. COVID was new; we didn’t really know what the extent of the virus or this pandemic was going to be. It was challenging because we saw a large number of very sick patients and there were many unknowns.” However, Smetana is enthusiastic about the COVID-19 vaccine and optimistic about having an effective tool to combat the pandemic. “Being able to assist getting the vaccine out to so many people has been very rewarding.”

When he is not serving his community, Smetana enjoys being a father to his young son and daughter.

By Emily Ramboldt

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Curious by Nature Lisa M. Bly-Jones, Ed.D Board Executive Director, THE WORKFORCE CONNECTION

When Lisa M. Bly-Jones, Ed.D realized she was soon to become an empty nester, she decided to pursue her doctoral degree in hopes of becoming a community college president. “I love the mission and the fact that community college is all about open access,” she says.

“But when I did my research and looked at some of the challenges, I decided to see what else there was out there for me.”

As the saying goes, things happen for a reason. Bly-Jones is the executive director of the local workforce board serving Boone, Stephenson, and Winnebago Counties in Northern Illinois. She is responsible for overall leadership and implementation of workforce development initiatives, including strategies and tactics.

“What I love about my job is the ideal of workforce development – individuals seeking adequate training for employment opportunities,” she says. “It speaks to me and makes me believe there are opportunities for everyone. The more you educate yourself, the further along a pathway you can go. You can define your own success.”

Bly-Jones has more than 20 years of experience in training and development. She started at the United States Postal Service where she designed, developed, and facilitated leadership and training for employees. Bly-Jones was also responsible for workforce development, community and continuing education divisions on community college campuses in Illinois and Tennessee and served as the chief professional officer of the South/Southwest Suburban United Way. In her free time, Bly-Jones loves to travel. Among her memorable trips are visits to the Virgin Islands, South Africa and coastal road trips to Hilton Head and Savanna, GA. Bly-Jones and her husband also paid a visit to Sturgis, South Dakota, to ride after the annual motorcycle rally.

Her latest passion is hosting a podcast called “Workforce Wisdom.” Twice a month, Bly-Jones interviews colleagues and leaders from across the country on workforce issues. For the media relations graduate, the podcast fuels Bly-Jones’ journalistic fire.

“I’m curious by nature,” she says. “In fact, my staff would say I ask a lot of questions.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

23

Get Out and Get Moving!

Kevin Versino General Manager, ROCKTOWN ADVENTURES

Near the heart of downtown Rockford, there stands a building that one might initially take for a simple sporting goods store, but Rocktown Adventures is so much more than that! Take a step through that door and let manager Kevin Versino and his team lead you to discovery and fun in the natural landscapes of northern Illinois.

Though his background is in finance, Versino was thrilled to have the chance to manage a project that aligned with his personal interests. “Outdoor sports and activities have always been a part of my life. My grandfather started a bike shop in Wilmette, Illinois in 1932 that my uncles operate to this day. My whole family is active, and I am fortunate my own kids have embraced an active lifestyle.”

Now, he and his team share this passion with the Rockford community by offering lessons and group outings for seasonal outdoor recreation, including camping, kayaking, paddlesports, and more. Their goal is to teach customers what they need for an activity, how to do it safely, and where they can go to practice their new skills.

According to Versino, these events are important not only because they offer opportunities to improve physical health, but also because they bring people together in a special way. “One of the overlooked aspects of outdoor recreation is the social part. Our group outings provide an outlet for customers to meet like-minded people.”

Rocktown Adventures is run by a small team of dedicated individuals. Besides Versino himself, there is only one full-time employee, and the two of them work tirelessly alongside the parttime staff to manage the storefront, monitor the newly updated website, and run their multitude of events. Their long-term objective? To rejuvenate the Rockford area by helping people access and appreciate the bounty of natural resources all around them.

“We are using outdoor recreation as a means of urban revitalization. We want to create repeatable, memorable outdoor experiences against the backdrop of an urban environment.”

By Crystal Behling

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Intentional Wealth Advisor Lea Evers, AAMS, CRPS Financial Advisor, EDWARD JONES

Money can be a profound source of anxiety and stress for people. However, it is Lea Evers’ goal to make personal finance as smooth and prosperous as possible. “When I meet people for the first time, I often hear that they’re relieved, because it wasn’t what they expected. I focus on using an established process with clients but that doesn’t have to be rigid. We’re human too and the most important part of any relationship between a financial advisor and a client is trust,” she explained.

Evers, a Roscoe resident, is a financial advisor with Edward Jones, beginning her sixth year with the firm in 2021. Her interest in finance and its inner workings though can be traced to her childhood. “As a little girl, I always insisted on being the banker when we played Monopoly. I even figured out how to charge interest on loans of my allowance to my brothers,” reminisced Evers.

Along with a deep curiosity, personal experience propelled her into studying finance, and ultimately implementing a wholesome, familial-like approach to her work. Evers explained that her mother faced financial challenges with raising three children, after her father passed away. She recounted, “I ended up studying finance in school, and I learned how certain, smart financial planning could’ve helped my family, and that kind of led me here, so I could help others.”

Evers works with her clients throughout their lives to ensure that they are successful and smart with their finances. “I run a financial practice, integrating my client’s values and priorities with their money. I work with them, first and foremost to understand what’s important to them. Then we use an established process to create personalized, customized strategies designed specifically to help them achieve their goals.”

This unique and good-natured approach to finance did not go unnoticed by her peers at Edward Jones, as last year, Evers was nominated for, voted for, and ultimately awarded the ‘Be Like Ted’ award, named after the founder’s son. She said, “I cried when I got it. It’s definitely been the most meaningful accomplishment for me, within the firm thus far.”

Outside of her work, she’s on the board for Stateline Chamber, the Rockford Women’s Club, and active with Women of Today’s Manufacturing. Evers is also an avid reader, enjoys painting, and spending time with her son and two rescue dogs.

By Crystal Behling

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

25

Something Exciting Everyday Lamont Jones Manager of Youth Sports and Community Outreach, ROCKFORD PARK DISTRICT Childhood experiences and memories will always be different for each child. Unfortunately, not all children have the same opportunities. However, Lamont Jones of the Rockford Park District is making sure that children all over the community have the same opportunity to participate in youth sports programs and know the joys and skills they can create.

Jones, a lifelong Rockfordian, has been working for the Rockford Park District for twelve years, as the Manager of Youth Sports and Community Outreach. Introducing children to team sports is something Jones and his team strive to make available to every child who wants the opportunity. Jones also maintains working relationships with professional sports organizations, including the Chicago Bears and Milwaukee Bucks. They are very active in our community, providing tickets, camps, and player visits. Jones has also created relationships with national governing bodies like AAU, USATF, USA Football, NFL Flag, Jr. NBA, among others.

These partnerships allow children to have experiences they may not have been able to. He recounts, “In 2019, ten middle school boys and three volunteer coaches were able to represent Rockford and the Chicago Bears at the 2019 NFL Pro Bowl in Orlando. They also represented the Chicago Bears at the NFL Flag National Championship Tournament. Our youth have even played scrimmage games during the half time of their games in front of 65,000 fans. They’re providing opportunities for kids that they normally wouldn’t have.”

Not only do the youth that participate in Park District programs get to have these opportunities, they are also given life skills that will stay with them. “We’re creating that first and often very important player-coach relationship for youth.” When he hears a kid saying, ‘That’s my coach, grandpa!’ Jones says these moments are incredibly special to him because they lay a foundation for so many things. His goal is to develop future leaders for our community. Jones explains, “Our young athletes will someday be fathers or mothers, husbands or wives and maybe coaches in our community. It’s also important that we connect our youth with positive role models (coaches) that care more about developing character and values than wins and losses.”

When he isn’t working, Jones likes to watch movies, spend time with his family, and attend sporting events.

By Emily Ramboldt

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ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Seeing the Big Picture Laurie S. Miller, MBA President, 2HB HUMAN RESOURCES & BENEFITS SOLUTIONS For Laurie Miller, success is seeing her clients prosper.

Described as a serial entrepreneur, Miller and her mother, Mary Lou Buettner, opened Miller & Buettner, Inc., a unique mother/daughter insurance brokerage in 1998. Fourteen years later, the firm merged with a large national brokerage firm. In 2017, Miller, husband, Bob, and friend Sherrie Sisco, launched 2HB Human Resources & Benefits Solutions, a human resources and benefits consulting firm that works mostly with manufacturing companies, financial institutions and schools.

“Many companies have one or no human resource staff at all,” Miller says. “Many of them are still handling all of their work on paper. We offer online technology to help our clients get to where they need to be.”

Miller serves on the Women of Today’s Manufacturing board’s executive committee and is a former YWCA board member. In 2018, she was named Woman Business Owner of the Year by the Rockford Chamber of Commerce. “My business philosophy has always been ‘Service and Integrity.’ Providing better service than anyone else and having the integrity to help the client make the right decisions,” she says.

In addition to her work, Miller is also passionate about giving back. In the past year, she has sewn masks for dozens of clients during the pandemic and over the past several years has volunteered for the Pec Playhouse Theater, as an actor, board member and costume designer.

Married for 35 years, she and her husband have raised more than $500,000 in scholarship funds in memory of their 16-year-old daughter, Kaitlyn, who died in 2007. The funds are earmarked for arts, athletics and academic programs at Keith Country Day School, which all four Miller children attended.

“You’re going to have things that happen unexpectedly in life,” Miller says. “The key is having that resiliency to keep moving.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

27

Easing into Retirement Spitaman (Spitty) Tata Program Manager, TRANSFORM ROCKFORD

Spitaman Tata’s retirement lasted all of six weeks.

The long-time engineer and community volunteer planned on filling his newfound freedom by giving back to various organizations, after wrapping up a 36-year career at Woodward. But in August 2020, Transform Rockford needed a program manager and Tata couldn’t say no. “My friends like to tease me and say, you failed at retirement.”

Born and raised in India, Tata developed a philanthropic spirit in his homeland when, as a college student, he led a group of volunteer students to improve sanitation, mentor young students and organize a weekly medical clinic in a village in southern India.

Tata came to the United States to earn a master’s degree in electrical engineering at West Virginia University. His first job was a short stint in Pittsburgh before coming to Rockford, where he didn’t plan on staying long either. “Absolutely not,” he says. “On my first day I saw so many people who had worked there for 40 years. I never thought that would be me, but it turned out to be a rewarding and exciting career.”

Over the years, Tata had job opportunities elsewhere, but he and his family developed an affection for Rockford. They found close friends, volunteer opportunities and a passion for Rockford staples such as the Coronado Theatre, area restaurants and outdoor venues. “Rockford is a great place for young families to start and grow,” he says. “We always found different things to do.”

Over the years, Tata has given his time to many organizations, including the Harlem Community Center, Discovery Center, and Salvation Army. He places a high priority on education. Tata has volunteered for the chamber’s public education committee as well as the Engineering, Manufacturing, Information Technology (EMITT) academy support team at Auburn High School, where his son attended.

These days, Tata is making his mark through Transform Rockford, an organization he first joined as a volunteer in 2016.

Now he spends his time connecting people in the community and facilitating conversations to move Rockford forward.

By Paul Anthony Arco

28

ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Picture Perfect Brian Thomas Owner, BRIAN THOMAS PHOTOGRAPHY

Brian Thomas had a clear picture of his career path at an early age.

In seventh grade, the Rockford native took a photography class and became hooked. He joined the yearbook staff and saved money from his lawn mowing and snow shoveling jobs to buy a professional 35-millimeter camera. “I was meant to be an entrepreneur,” he says. He devoured photography magazines and joined the local camera club before heading off to photography school.

Thomas returned home, ready to launch his professional career.

He spent a year at a camera store and then spent six years working for a commercial lab, while freelancing at the same time. With a notebook full of clients, Thomas was ready to hang his own shingle as a commercial photographer in 1991.

He’s never looked back.

Thomas has photographed dignitaries, company leaders, community volunteers and everyone in between. “I’m just a photographer and my camera opens doors,” he says. And he’ll go to any heights to get the job done. Thomas has captured shots of some of Rockford’s biggest landmarks from the air – by airplane, blimp or drone.

For Thomas, photography isn’t about capturing the perfect shot.

It’s about making sure the client is satisfied. “I’m a businessman and I work by appointment,” he says. “If I’m on my way to meet a client and I see a beautiful sunset, I’m not stopping. There will be time to capture that ultimate shot when I’m retired.”

But Thomas is more than a laser-focused business owner. He’s a passionate community volunteer – he’s a Rockford Area Crime Stoppers board member, serves on the University Club scholarship committee and is a certified hospice volunteer. For his efforts, Thomas has received recognition from several organizations, including the Rockford Park District and an alumnus excellence award from Boylan High School.

“I am thankful for the past 30 years,” he says. “I’ve made a good living and met so many wonderful people who value a professional photographer. I’ve worked my dream.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

29

Rockford’s Own Savant Allison A. Alexander, CPA, CFP®, CDFA® Financial Advisor and Member Owner, SAVANT WEALTH MANAGEMENT At Savant Wealth Management, Allison Alexander and her fellow financial advisors understand that life is unpredictable. That is why she dedicates herself to helping clients maintain financial stability, even when facing new challenges.

“Over the course of a week, I may congratulate a client on his recent retirement, reassess a financial plan for a client with a poor health diagnosis, and check on the wellbeing of a newly widowed or divorced client. All these critical events impact a client’s goals and certainly his or her need for proactive planning.”

Luckily, Alexander is prepared to meet these shifting goals, equipped with more than thirty years of experience in financial services. After graduating in the top ten percent of her class from the University of Indiana – Kelley School of Business, Alexander earned her CPA designation, used in her work at one of the country’s “Big Eight” accounting firms. When she joined the fee-only fiduciary Savant in 2015, she obtained her CFP designation, which qualifies her to offer her clients comprehensive and unbiased financial advice.

Still, everyone needs a little help sometimes. “While divorcing in 2006, I recognized an extreme lack of support among financial service firms,” Alexander says. “It would have been helpful to have an ally when considering options for moving forward as a single mother.” This experience led to her co-founding Cents of Self, a program that empowers women to take control of their financial wellbeing through education and networking.

Today, Alexander’s career is thriving. As a Member Owner at Savant, she stays involved in their ambitious ventures to enrich the community, including upcoming webinars and resources for new widows and divorcées. In her time off, she teaches courses on financial literacy at Rock Valley College and works with the Winnebago County Medical Society Alliance to raise money for health field scholarships.

When asked how she maintains her home life and community involvement alongside her work at Savant, Alexander replies, “I think of my clients as extended family. By balancing my work family and immediate family, I’m able to continually focus on those that are most important to me.”

By Crystal Behling

30

ROCKFORD CHAMBER OF COMMERCE | ONE PEOPLE YOU SHOULD KNOW 2021

Medicine Man Dr. Stephen Bartlett Vice President, Chief Medical Officer OSF HEALTHCARE SAINT ANTHONY MEDICAL CENTER Dr. Stephen Bartlett knew at an early age he wanted to become a physician.

At age 5, he attended an elementary school book fair where his parents encouraged him to pick out any book. Instead of selecting a book about super heroes or dancing bears, Bartlett handed over an anatomy book for children. “I read that thing 30 or 40 times,” he says.

Bartlett has come a long way since that night. He’s gone on to become a highly accomplished surgeon and health care executive.

He’s authored more than 230 scientific publications, given countless presentations across the globe, and has received several accolades along the way, many of them in Maryland, where he’s spent the majority of his career.

In 2019, Bartlett came to Rockford, where he is vice president, chief medical officer and director of surgery service for OSF HealthCare Saint Anthony Medical Center, and still delivers patient care as a surgeon.

“What I have enjoyed as a surgeon is the immediate reward you get when you take action,” he says. “You don’t even have to wait to get to the recovery room to know when you’ve hit it out of the park.”

Bartlett could have stayed on the east coast, but felt a tug to return to the Midwest, where he earned his medical degree at the University of Chicago and completed his vascular surgery fellowship at Northwestern University Medical Center. Working now for OSF HealthCare, he says, is the icing on the cake. “Being employed by a catholic health system is a privilege,” he says. “To me it’s a merit badge I never thought I would get.”

Dealing with the COVID-19 pandemic during the past year has been perhaps the most trying year of Bartlett’s career. It’s also been one of the most rewarding as well.

“I never let the pandemic deter me from keeping my eye on the ball,” he says. “Our team here at OSF has performed magnificently.

They were fearless, selfless and without hesitation. I couldn’t be more proud.”

By Paul Anthony Arco

ONE | ROCKFORD CHAMBER OF COMMERCE PEOPLE YOU SHOULD KNOW 2021

31

Storyteller Conner Childers Audio-Visual Production Manager, ROCKFORD PUBLIC SCHOOLS When Conner Childers picked up a digital camera for a third grade school project, he picked up a hobby which led to his current career as audio-visual production manager for the Rockford Public Schools.

“It was so awesome to use these cameras. I just started taking pictures, recording video and before too long, I was asked to make a short video for our school’s open house night. The video was very basic but a lot of fun to do,” he said. Childers’ interest in video production grew throughout his teen years where he worked filming weddings and events at his high school.

Already a working professional when he graduated from college, Childers has been with RPS since 2018 and considers his job as a way to promote positivity for the schools throughout the Rockford community. He produces the 205 Vibe, a social media platform which features photos and videos of RPS events. Childers also creates a podcast for the district, provides video coverage of school board meetings, the superintendent’s messages and manages school audio/visual equipment.

Despite the many responsibilities of his job, Childers always finds creative satisfaction in the projects he does. “There’s always many new and different happenings in the Rockford School District.

Whether the focus of my videos is the students, teachers, staff or administration; the contributions of all these individuals make RPS an exciting place to work,” he said.

Originally from Ohio, Childers loves discovering interesting and unique aspects of the city. “I really like the ‘big/small city’ feel of Rockford. Every community has its struggles, but as I travel around town for my job, I’m finding all these great restaurants, parks and attractions along the Rock River. I’m most impressed with how the Rockford community is always trying to improve itself,” he said.

At heart, Childers sees himself as a promoter of future leaders, “My job is to tell the positive stories and showcase all the fantastic people of the Rockford Public Schools. Every organization has its challenges, but I’m seeing people every day hard at work to better the lives of the next generation, and that’s what inspires me.”

By Lynne Conner

PEOPLE.

It’s PEOPLE You Should Know, not Puppies.

Congratulations to the PYSK honorees!

(But admit it, you want to know puppies, too.)

V2-MM.com We know people, progress (and puppies).

“For every valley, there is a mountain.

For every mountain, there is a climber.”

The Rockford Chamber of Commerce Board of Directors would like to extend their congratulations to the 2021 People You Should Know Honorees!

YOUR ROCKFORD CHAMBER OF COMMERCE BOARD OF DIRECTORS

Brent Bernardi Alpha Controls & Services LLC

Kimberly Blascoe Wipfli LLP

LaVonne Brown Savant Wealth Management

Paula Carynski OSF HealthCare Saint Anthony Medical Center

Samuel J. Castree Staff Management, Inc.

Jean Crosby Berkshire Hathaway HomeServices Crosby Starck Real Estate

Lesly Couper workplace

Doug Curry Stenstrom Construction Group

Don Daniels SwedishAmerican, A Division of UW Health

Rebecca Epperson Chartwell Agency

Eric Fulcomer, Ph.D. Rockford University

Ira Grimmett Collins Aerospace

Tim Honquest Honquest Family Funeral Home

Jeff Hultman Illinois Bank and Trust

Michael F. Iasparro Hinshaw & Culbertson LLP

Carly LaMonica LaMonica Beverages, Inc.

Kris L. Kieper Machajewski YWCA Northwestern Illinois

Amy Ott Boylan Catholic High School

Mike Paterson Mid-West Family Broadcasting

Michele Petrie Wintrust Commercial Banking & Mortgage

Joel A. Prah Mercyhealth

Dan Ross Community Foundation of Northern Illinois

Denise Sasse RSM US LLP

John Schuster Rosecrance Health Network

Teri Sharp American Precision Supply, Inc.

Dr. Alex Stagnaro-Green Univ. of Illinois College of Medicine Rockford

Terry Voskuil Woodward, Inc.

Robert Young Midwest Packaging and Container

Einar K. Forsman Rockford Chamber of Commerce

John Groh Rockford Area Convention & Visitors Bureau

Visit us online rockfordchamber.com Rockford Chamber of Commerce Board as of 01/01/2021