ROCK Group Advertising Brochure 2011

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ROCK GROUP

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Branding + Interactive + Advertising

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we are

a C R E AT I V E COLLECTIVE

an AD AGENCY

22 ROCK Group is CREATIVE that delivers on all fronts.

22 We focus on developing unique concepts supported by cutting edge visuals and technology to broadcast your message.

22 We have our finger on the pulse of your audience. We research, we listen, we learn, we follow market trends, to assure that your message and its delivery is always perfectly in tune with your customers.

22 We are a multi-disciplinary agency staffed with designers, programmers, photographers, videographers, illustrators, writers and strategists all working together — a single team that understands every aspect of your campaign.

22 From campaign development to implementation to maintenance, the ROCK Group can handle all your marketing, interactive, branding and

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advertising needs.

22 All of our primary services are offered under “one-roof” — this gives us the ability to develop products rapidly, react to changing market conditions immediately, and cut costs by implementing a no-nonsense workflow.

we are

22 We believe in BRANDING and TECHNOLOGY. 22 Our brand-centric approach focuses on developing campaigns and products that not only provide immediate returns, but also translates into a long-term investment in

YOUR BRAND

our client’s brand.

22 We are a technology-driven company. We are constantly scouring trade shows and the internet to make sure our client’s campaigns are optimized to make the best use of cutting-edge technologies.

CREATIVE

TECHNOLOGY

22 Combining branding and technology is our expertise.

Today, more than ever, the focus and core of our marketing campaigns revolve around the use of interactive technologies — from websites to mobile devices and

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social media to online advertising, we constantly leverage technology to extend and target our client’s brand exposure.

CAMPAIGN

we are

C R E AT I V E

22 Creative is what we live for — our pride and joy is to generate and produce the most beautiful, stunning and memorable campaigns.

22 We are pragmatic and realize that every client must deal with specific hurdles — we are here to help you manage those challenges and ultimately overcome them.

22 We pride ourselves in thinking beyond the “safe and traditional” — no “cookiecutter” solutions.

22 We are extremely conscious of cultural and demographic sensitivities — it is

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reflected in our creative.

22 Ultimately we will find what makes you truly unique and turn that into the heart of your campaign.

: Miami International Film Festival - “Immerse Yourself” International Campaign : Underwater Photography at the Miami Seaquarium

we are

INTER

ACTIVE

22 The center of your marketing universe is your online presence — from your website, to social networking and search engine optimization — we

: Royal Caribbean International : Recruitment Website

: Saint Barth Tourism : Website Design Proposal

: Saint Kitts Tourism : Website and Video Diary Proposal

: Wonkido : Employment Website

develop interactive strategies that deliver results.

22 Online is no longer the limit - with mobile platforms and offline usage - it becomes a fully INTERACTIVE multi-platform strategy.

22 Our approach focuses on developing complimentary products such as informational and entertainment websites, games, contests, shareable content, video channels, mobile apps and location tagging — to create a

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comprehensive yet highly targeted audience reach.

22 We create the unique, the informative, the intuitive and the exciting to engage and ultimately capture your audience and convert them into customers.

we are

SOCIAL

22 We understand social networking - with

: Cross Urban Scramble Parkour Competition : Facebook Video Contest Application

: Celebrity Cruises Careers : Twitter Customization

: Facebook Parkulture Freerunning and Parkour Association : Over 60,000 Fans in 3 months with targeted campaign

: Internal Social Networking : Royal Caribbean Cruises Limited

all its benefits and flaws.

22 We design a strategy that is best adapted to your immediate needs, but one that can easily evolve as your requirements and the face of social networking changes.

22 We implement pro-active social networking solutions that seek to engage, inform and entertain your audience.

22 Using our SOCIOCTOPUS networking TM

engine, we can automate most of your

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information delivery to multiple social networks and emails from a single location.

we are

M O BILE

22 We do not simply see mobile platforms like iPads/iPhones and Android devices as extensions of the internet, but rather as entities of their own.

22 Our approach to mobile platform development is about creating apps that are specifically designed to engage the user based on the actual device.

22 We put a great deal of weight on visual and tactile ergonomics in order to make the interaction between device and user as easy and as fun as possible.

22 We constantly think outside the

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“technology box� - working with manufacturers to create solutions that are cutting-edge and easy to maintain while minimizing costs.

: Celebrity Cruises : Shipboard Careers

: Where is Bobcat? App : St. Thomas University

: Malaysia Food Guide App : Malaysia - Kitchen for the world

we are

VIDE

22 Video is the ultimate tool to engage your audience and immerse them in your world.

22 From interviews and documentaries

: Royal Caribbean International : Making Waves Video Program

: Tulum Mexico Video with Waboba Inc. : Promotional Video

: Nickelodeon Latin America : 10th Anniversary Promo Spot

: Celebrity Cruises : Promotional Web Trailer

to simple promotional videos and testimonials, the video medium is flexible, cost effective and stunning.

22 Our High Definition production department develops versatile marketing products that captivate your audience.

22 Whether online, on TV or on a mobile platform - our video components bring all of our marketing products to life and

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bring you face to face with your target audience.

22 See our unique and affordable GLOBOVLOG product in our innovation section.

we are

PHOT

GRAPHY

22 If a picture is worth a thousand words, our in-house photographers deliver

: Campaign Photography : Ron John Surf Company

: Advertising Photography : Absinthe by Spiegelworld Las Vegas

: Dining Tourism Photography : Celebrity Chef Michael Bloise

: Editorial Photography : The Venetian Resort, Las Vegas

encyclopedias.

22 Ready at a moment’s notice, our professionals are equipped with stateof-the-art equipment.

22 We also provide full casting services for models and have direct access to make-up and hair artists, stylists, set designers and special effects coordinators.

22 Our Miami location has a 2,500 square foot fully equipped studio.

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22 As you work with our in-house photographers, most of the photography falls under our full-buyout usage policy.

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CUSTO

PUBLISHING

: Kittian: Your Guide to Life in St. Kitts : Proposal Saint Kitts Tourism

: G Magazine - For the Golf Enthusiast : Designed for Concept Media USA

: Dine Magazine South Florida : Food and Wine Destination Publications

: Cancun: Relax You are in Cancun Magazine : Proposal Dreams Resort

22 Ignore the rumors, print is not dead! It has just evolved into a micro-targeted medium we like to call custom publishing.

22 We are about quality over quantity. We carefully select what materials need to be printed and what stays in the electronic world - recognizing not only the environmental impact, but the cost savings in printing and distribution.

22 We create materials that are not only visually stunning, but that deliver the

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information your audience seeks.

22 We leverage print materials to support all campaign initiatives.

we are

PUBLICITY

22 We love to directly engage your audience. We create publicity

: Audi Racing North America and Champion : RS8 American Le Mans Series Launch Event

: Haiti Relief Fund-raiser with President Bill Clinton : Client: Rock Bands owner Lee Dahlberg

: Cargo Shipment of 46’ Cigarette Boat to St Tropez : Press Event for Celebrity Owner

: Waboba and Beach Volleyball : 20 Beaches National Press Tour

opportunities as extensions of your campaign - from cultural exchanges to food tastings to seminars, we turn an event into a destination.

22 Where should you be? The Oscars, Fashion Week New York or the MTV Video Awards... We can make it happen as part of a results-oriented publicity strategy.

22 We seek out complimentary partnerships to maximize your brand’s exposure.

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22 We will work hand-in-hand with your public relations firm to support their needs and assure seamless campaign integration.

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ADVERTISING

: Martinair Cargo : Latin American Campaign Proposal

: Pininfarina Aero Toy Store : International Campaign

: El Salvador Tourism : Campaign Proposal

: Cigarette Racing Team Performance Boats : International Campaign

22 Online, television, print or outdoor - we adapt your campaign and position it where its most effective.

22 We develop ad placement strategies focused on reaching your target audience while minimizing costs.

22 We carefully select the best solutions for online marketing and constantly monitor and reassess web-based strategies to

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stay on top of trends and technology.

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BUS NESS

22 ROCK Group supports all your B2B marketing needs.

: Miami International Boatshow for Cigarette Racing Team : Display design and installation (Best Display Award 2007 & 2010)

: Miami International Boatshow for Cigarette Racing Team : Display design and installation (Best Display Award 2007 & 2010)

: AMG Booth Design : VIP Lounge

: Waboba - The Ball that Bounces on Water : Design and Build - NYC Toy Fair and Surf Expo Orlando

22 We source unique and creative promotional materials at very competitive rates globally.

22 We design and manage the build and installation of your displays and entertainment for conferences and trade shows.

22 We develop training portals and internal social networking environments as well as digital asset management systems.

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22 We provide consultative matchmaking services to create collaborative associations between our clients and compatible companies.

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I N N O VAT I O N

B.POINT

social networking engine

INTERACTIVE LOCATION TAGGING SYSTEM

11 B.POINT was developed by the ROCK Group to offer clients an easy and affordable way for users to interact with their environment using existing mobile devices.

11 From cellphones to tablets, the B.POINT solution is a software/ hardware based system that allows locations, objects or anything to be “tagged”.

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11 As users navigate through the B.POINT world, their environment communicates with their mobile device to trigger information.

11 This low-cost and lowmaintenance system is ideal for adding another layer of interaction to any destination or product.

11 What better way to immerse and entice your audience in your destination then to let them virtually travel there?

11 SOCIOCTOPUS was developed as a result of our clients’ need to control their social media from a single node/location.

11 We find the perfect show hosts and follow them as they discover your destination for the first time.

11 The SOCIOCTOPUS engine is a customized platform developed to allow clients simple access to their social networks and email lists.

11 Think of it as your own personal Travel Channel dedicated entirely to your destination. Sightseeing, food, customs, sports, are just a click away, as a captivating host takes your audience on a not so secret journey through your world.

11 The automated system posts to social networks, keeping the audience refreshed with the latest information. Detailed metrics are saved to ensure proper tracking of user behavior.

11 Easily customized for different demographics, interests and even languages, GLOBOVLOG is a cost-efficient and highly desirable medium to fully immerse your audience in your product while leveraging the power of social networks and reality television.

B.Point, GloboVlog and Socioctopus are proprietary products developed and owned by the ROCK Group LLC®

we are

EASY

22 ROCK Group is a one-stop creative agency specializing in the travel sector offering complete campaign development and management under one roof.

22 Hire us for a complete campaign or pick and choose services or products.

Either way be assured that your project will be handled by a dedicated team of creative minds who are experts in their respective fields.

22 From concept development and story boarding — to photography and video — to programming and design — to implementation and placement — to maintenance and response - a single team works together to deliver flawless execution.

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22 We are easy...

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Branding + Interactive + Advertising 276-278 NE 60th Street Miami, Florida 33137 t. (+1) 305.751.5085 f. (+1) 305.751.4129 www.myrockgroup.com