Ford Mach-E- Brand Guidelines (Hortell)

Page 22

HOOPLA WHO IS YOUR EVERYDAY HERO? An interactive ad screen that lets people send

The Everyday Hero, is the person who smiles

a message to someone they think is making

at you on an off day. It is the war veteran fight-

a good impact on peoples lives. We want to

ing for freedom and equality for all. As well,

encourage people to recognize these peo-

it’s your friend, parent, or mentor sacrificing for

ple because these people are driven to do

your happiness. The Everyday Hero is within

more. The everyday hero may never be on the

every single human being on this planet, and is

news, but they deserve to be celebrated.

expressed by simple, ordinary actions. Heroes do simple acts; of kindness, courage, and love.

21.


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