Florida Roofing Magazine - May 2022

Florida

May 2022

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

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Contents 14 | FRSA – 100 Years Strong 20 | Impact of Recent Hurricanes on Florida Building Codes 28| NRCA’s Roofing Day in D.C. 32 | Residential Roof Fall Protection: Keep Your Roofing Crew Safe 34 | Power and Generator Preparedness

FRSA-Florida Roofing Magazine Contacts: For advertising inquiries, contact: Keisha Martinez at: keisha@floridaroof.com (800) 767-3772 ext. 127 All feedback and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850 View media kit at: www.floridaroof.com/ florida-roofing-magazine/

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May 2022

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher.

Florida Roofing (VOL. 7, NO. 5), May 2022, (ISSN 0191-4618) is published monthly by FRSA, 3855 N. Econlockhatchee Trl. Orlando, FL 32817. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

www.floridaroof.com | FLORIDA ROOFING

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PRESIDENT’S COLUMN Joe Byrne

Training and Education In the medical profession, doctors practice medicine.

In the legal profession, attorneys practice law. And, in the roofing industry, we install roofs. For most people, their home is their largest investment and making sure a licensed and experienced roofing professional installs the roof properly and according to code is essential.

Over the last 15 years or so I’ve seen some poorly installed roofs, making me wonder if the crew who installed the roof had any kind of training. Are companies training their employees and, if not, why? Are there not enough training facilities available or too few workers and not enough time to properly train them?

When I was in school, my favorite class was shop because I was able to learn a lot about different trades: automotive, carpentry, mechanical and building (some good classes and some not so good). By taking shop classes, I knew that I wanted to work with my hands and head and that I could build things I would be proud of.

The shop classes of the past are no more, along with most technical schools in the country. The Trump administration was trying to bring them back and, unfortunately, progress has stalled. As we know, college is not for everyone and with academic costs skyrocketing, piling on student debt isn’t appealing for some.

Years ago, I was pretty involved in putting together roofing and sheet metal apprenticeship programs in Palm Beach County that generated a lot of interest.

However, once we set up the program, enthusiasm waned and not a lot of roofing companies participated.

The reason we were told was, “if our employees are trained properly then other roofing companies will try to steal them away.” I believe this was incorrect.

When you think about it, our employees are on a carousel going from company to company, for whatever reason, but the truth is wouldn’t it benefit everyone if these workers were trained by professionals and knew how to install roofs correctly? To me, the answer is yes! I think it’s time to truly get involved and utilize the existing apprenticeship or training programs that are available to not only benefit workers but the company itself. Instead of a revolving door of warm bodies recruited in front of the big box stores or standing on the street corner waiting for work, you could have trained professional roof installers who would put your company above many others and set you apart from those that are just using novice labor.

I also believe that training and education are tools that we can use to retain employees and show them that roofing can be a career and not just a job. By providing them the opportunity to learn and invest

in themselves, we’re also showing them that they are important to us.

The Associated Builders and Contractors (ABC) has been partnering with the roofing industry to offer an apprenticeship program that is roofing-specific (you may have read about it over the years in Florida Roofing.) There are three locations throughout the state where training is offered – Orlando, Joe Byrne, FRSA President Ft. Lauderdale and Tampa.

Owner, Byrne Roofing Inc. Making the commitment to send an employee for training can make the difference between a worker and a potential long-term employee. Visit FRSA’s website at www.floridaroof.com/apprenticeship for more information.

FRSA’s 100th Convention and Expo

FRSA’s 100th Anniversary Convention and the Florida Roofing & Sheet Metal Expo are fast approaching. The dates are July 19-22 in Daytona Beach. If you plan on attending, I encourage you to make hotel reservations as soon as possible. We fully anticipate the host hotel, the Hilton Daytona Beach Oceanfront Resort and the Hard Rock Hotel to sell out and have added a third hotel. To register for the Convention and Expo, visit FRSA’s website, www.floridaroof.com and click on the “Register Now” button on the home page.

During FRSA’s Convention on Friday, July 22 we’re offering “FREE Day at FRSA” – bring your employees for the day, let them sit in free educational seminars in the morning and walk the trade show floor afterwards.

They’ll have the chance to see how much more there is to the roofing industry. We’re even throwing in a free lunch!

As always, may God Bless everyone!

Joseph R. Byrne byrneroof@aol.com

www.floridaroof.com | FLORIDA ROOFING

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FRSA GENERAL COUNSEL Trent Cotney, Partner, Adams and Reese, LLP

Recording Travel Injuries: The Latest from OSHA You likely know that if one of your employees is injured while commuting to work, which is not a work-related issue, you do not have to record it on your Occupational Safety and Health Administration (OSHA) logs. However, based on a recent OSHA letter of interpretation, some travel injuries are recordable after all.

Notable Exceptions

OSHA has long held that injuries that occur during a worker’s normal commute are not work-related. But the new letter has identified specific travel scenarios that are exceptions. If an employee travels as a condition of employment or in the interest of the employer, that makes the travel part of the work environment.

So, any resulting injuries must be reported. What follows are some examples: ■ An employee travels from home or the workplace to another location during the workday to perform required work.

■ An employee is performing work-related tasks, such as telephone calls, as a passenger or driver.

■ An employee must make an additional, out-of-theordinary return to the workplace and home again.

(But if the return to the worksite is voluntary, any injury is not recordable.)

certain small ones) are required to file the 300A summary each year. It is also possible that the Biden administration will eventually make filing the OSHA 300 log and Form 301 mandatory for large employers.

The OSHA 300A summarizes all recordable work-related illnesses and injuries that occur in a given year. It includes specific injury and illness types, the total number of cases and the total number of days employees had to be away from work. It is crucial that the information is accurate.

Any omissions may lead to OSHA citations. However, including unnecessary entries will increase the workplaces’ DART rate. That stands for “days away, restricted or transferred.” Higher rates can result in more OSHA inspections. They can also lead to increases in workers’ compensation premiums.

Final Advice

In the construction industry, travel from worksite to worksite is common. So is traveling from site to site for ■ An employee must return to the worksite to hansales calls. As an employer, you must note any injuries dle an emergency. or accidents that result from the type of travel and ■ An employee is not previously scheduled but is record them on the 300 log. Failure to do so could lead called into work unexpectedly (such as to help with to trouble with OSHA down the road. a staffing shortage).

If one of your workers has been injured during trav■ An employee is required to travel from place to el and you are unsure how to categorize that travel, place for sales calls or between jobsites. take the time to get legal advice. When it comes to interpreting OSHA regulations, you never want to ■ An employee is traveling to a work-related meal make the wrong guess. either during lunch or after hours.

FRM ■ An employee is transporting other employees or customers for entertainment or other workThe information contained in this article is for general related events. educational information only. This information does not constitute legal advice, is not intended to constiNote that the letter does not explicitly mention tute legal advice, nor should it be relied upon as legal traveling out of town for work, but it stands to reason advice for your specific factual pattern or situation. that such travel would be deemed work-related and Trent Cotney is National Construction Team Leader any injury would be recordable. for Adams and Reese, LLP and General Counsel for FRSA. For more information on this subject, please get Why Recording Injuries Matters in touch with the author at trent.cotney@arlaw.com.

It is critical that appropriate injuries are recorded on the OHSA 300 log. Currently, that log does not have to be submitted to OSHA but large employers (and 6

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G N I

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Metal Deck 101 Videos

A.C.T. Metal Deck Supply announces the release of their Metal Deck 101 Videos that will give industry professionals a resource to enhance their knowledge about metal deck, metal deck accessories and address frequently asked questions.

“Today, more than ever, consumers are viewing videos to receive their information,” states Carm Termini, Marketing Director. “We want the best way to educate our customers about the features, usage and properties of metal deck.” The video library contains 13 videos, in both English and Spanish versions and is housed on their web and mobile sites, along with a YouTube channel. For more information, please visit www.metaldecksupply.com.

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Peel & Seal PowerBond White 250 is a 25-mil, selfadhering roof flashing membrane engineered to tape the seams on insulated aluminum roof panels. The membrane is composed of an aluminum facer with a patented PowerBond adhesive system that aggressively adheres to the substrate. Designed to be left exposed to the elements, Peel & Seal PowerBond White 250 requires no coatings or adhesives for installation. The membrane can also be used for general waterproofing applications in any hard to waterproof area. Comes pre-packaged in 4”and 6” x 50’ roll sizes.

Made in the USA and comes with a 15-year warranty. For more information, please visit www.mfmbp.com.

Stormseal High-Tac Double Sided Seam Joining Tape

Stormseal High-Tac Double Sided Seam Joining Tape is used for seam joining. This tape has been specifically designed to endure the elements alongside the Stormseal film.

Each roll is 3/4” x 60’ and comes 12 rolls per carton. The tape is designed for indoor and outdoor use. For more information, please visit www.stormseal.com.

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A lineup of 16 Ore finishes ensures creative design flexibility and can deliver a finishing touch to any type of project. The PVDF Ore finishes are available on PAC-CLAD wall and roof panels, coil and sheet, in aluminum and steel. Visit www.pac-clad.com.

www.floridaroof.com | FLORIDA ROOFING

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FRSA LEGISLATIVE COUNSEL Chris Dawson, Attorney, GrayRobinson

2022 Legislative Session At-A-Glance The Florida Legislature entered the 2022 regular session with two primary objectives: pass a state spending plan for 2022-2023 and redraw the state’s legislative and congressional maps as part of the once-in-a-decade redistricting process. After sixty days of session and some overtime for the record-breaking, $112.1B state budget, Florida lawmakers find themselves with more work to do before they can hit the campaign trail for the 2022 election season. Efforts to redraw the state’s congressional districts hit a roadblock with Governor DeSantis’ veto pen and legislators will return for a special session to try again on congressional maps. Despite this unfinished business, the Legislature had a very productive regular session this year. Let’s take a look at the 2022 regular session “by the numbers” on the following pages.

position and draws a more compact 5th District around Jacksonville, while the secondary map – which would kick in if courts strike down the primary map – maintains its current orientation.

Rep. Tom Leek, House Redistricting Committee Chair stated the primary map does not diminish overall minority access because it simply shifts the black seat to the East. He also said the top-tier minority protections in Florida’s Constitution aren’t based on county lines but population centers.

Redistricting

March 29, 2022

Redistricting is the process by which new congressional and state legislative district boundaries are drawn. District lines are redrawn every 10 years following completion of the United States Census.

Florida was apportioned 28 seats In the U.S. House of Representatives after the 2020 Census, one more than it received after the 2010 Census.

February 3, 2022

The Florida Legislature passed CS/SJR 100, which contains state House and Senate districts for the qualification, nomination and election of members of the Florida Legislature in the primary and general elections held in 2022 and thereafter. On March 3, 2022, the Florida Supreme Court deemed the state House and Senate maps valid pursuant to their constitutional review.

March 4, 2022

The Florida Legislature passed CS/SB 102, which contains the congressional districts to serve for the qualification, nomination and election of members to the U.S. House of Representatives in the primary and general elections held in 2022 and thereafter. In an unprecedented move, the bill also contains a secondary map to become effective should the primary map be invalidated. Where these maps differ is how they treat the 5th Congressional District, a predominantly black district that currently stretches from Tallahassee to Jacksonville. Governor Ron Desantis has insisted the current district is unconstitutional. The primary map appears to be a concession to Governor Desantis’ 8

FLORIDA ROOFING | May 2022

Governor Desantis received and quickly vetoed the Florida Legislature’s congressional maps as he said he would do even before the Florida House and Senate formally voted on and approved them. In coordination with Senate President Wilton Simpson and House Speaker Chris Sprowls, Governor Desantis called a special session from April 19 through April 22 to redraw the maps.

FRM Chris Dawson is an Attorney and professional Lobbyist for GrayRobinson’s Orlando office and is licensed to practice law in both Florida and Alabama. He primarily focuses on lobbying and government relations for public and private sector clients at the executive and legislative levels of state government. He is credentialed as a Designated Professional Lobbyist by the Florida Association of Professional Lobbyists. Chris also holds two degrees in Civil Engineering and has experience in construction litigation and design professional malpractice defense.

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Industry Updates Build Your Future Launches Construction Career Tool

NCCER is excited to announce the expansion of its Build Your Future (BYF) initiative by launching CareerStarter. This new national program leads individuals beyond career exploration to direct connections with local training programs and entry-level jobs. This will get them started on a construction career pathway that fits their interests.

NCCER worked with Futures, Inc. to bring their Pipeline technology platform to the construction industry. By utilizing their experience in building talent pipelines for the U.S. military and state-wide organizations, CareerStarter is the first comprehensive program specifically designed to take individuals from curiosity to careers in the industry.

Many of those considering a career in construction are unsure of where to start. BYF’s CareerStarter provides the solution and guides them through the entire process from understanding their options to finding training and ultimately obtaining their first job in the industry.

“Individuals know how to get into college and where to go to apply for jobs online, but they don’t know how to get into construction, where to get the necessary training and how to get their first job in the industry,” said Jennifer Wilkerson, NCCER Vice President of Innovation and Advancement. “We are proud to provide a program that guides and supports individuals through each step of the process while also helping to build our industry and ultimately our country.”

This program is completely free of charge to individuals, schools, training programs and employers thanks to the generosity and commitment to the construction industry by forward-thinking companies like Stanley Black & Decker, a trusted distributor of high-quality industry tools and Procore Technologies, a leading global provider of construction management software.

CareerStarter has launched in Texas and North Carolina and will be available nationwide in the coming months. To check out the platform, visit https://careerstarter.byf.org. To keep up with which states are next, sign up at www.byf.org/signup.

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FRSA – 100 Years Strong Lisa Pate, FRSA Executive Director

Throughout 2022, this column will recap some of FRSA’s rich history, through accounts from minutes and a published book called FRSA The First Half Century.

Miami was chosen as the Convention site for 1942, the year which would mark the start of the third decade of existence for the Roofing and Sheet Metal Contractors Association of Florida. The President selected to guide the Association into the new decade and through the opening of the war years was William M. Palmer of Miami.

The war, with hardships caused by loss of working men and lack of supplies, would bring new challenges to the members but perhaps never again would the Association be threatened as it had been through the Florida Land Bust and the Depression years. At the beginning of the 1930s, the survival of the Association had been in doubt. By 1941, the Association had gained a solid foothold in the industry and was beginning to make its presence known to the State Legislature. The founding fathers were still active, still solidifying the foundation which would carry the Association through the difficulties of future years.

The pace was set.

1942 – 1949

As the 1941 Convention closed, the attack on Pearl Harbor was only seven months away. The gloom that descended upon America during the first days of World War II overwhelmed some members and they seriously considered abandoning the Association.

Other members rallied, however, to face new challenges.

The war changed the lives of all. Young men from the industry were called to serve in the Armed Forces.

Supplies were limited. Roofing contractors found themselves building roofs to withstand even more than nature’s elements. Some new roofs had to withstand bombs. A shortage of metals forced contractors to shift to new compounds, some of which had been thought to be inferior at best and useless at worst.

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A raging storm heralded the first Convention of the new decade in Miami in the Spring of 1942. Early arrivals huddled together in the dark during a blackout.

The Mayor of Miami, following the welcoming tradition at each Convention, said he hoped the members had brought their tools as there was much work to be done. President Bill Palmer said the storm had caused severe damage to many roofs in Miami, because so much poor construction had been allowed. He told of poor cooperation from other roofing shops in the area, who had done little to help him make the meeting a success. As Palmer poured out his heart to the members, his message was underscored by the realization that his was the only local shop represented. Perhaps, Palmer suggested, the other shops couldn’t come because they were busy taking care of leaks caused by the storm. Continuing the depressing discourse, George A. Churchill reported things were worse in St. Petersburg. His local trade Association had suspended all activities for the duration of the war. Palmer said he had heard some members say the state association should be discontinued. He asked for a vote to express the opinion of the assembly. The members voted unanimously to continue despite the war.

Though World War II was only a few months old, the demands for material, men and supplies had begun to take its toll. During the Convention, members learned that steel was becoming scarce and securing asphalt was a problem. Asphalt was available, but there was difficulty in shipping it overland and distributing it.

Members were advised to use tar. Even the trusty little nail was scarce.

Although there were a scant 80 members present at that bleak Convention in 1942, the reasons were understandable. The storm and resulting leaks had kept many dedicated roofing and sheet metal contractors working in a continuous downpour. Many who had attended the previous year found themselves in the U.S. Armed Forces.

The Convention of 1943 was set for Lake Wales but was canceled because of the united war effort. The

Association’s next meeting was two years later in St. Petersburg in 1944. Association records indicate C.E. Brown remained President for 1943 and 1944, presumably because no meetings were held at which new officers could not be elected. Apparently, not even the officers or board members met during those two turbulent years. If they did, no records survived. Because of the war, little membership solicitation occurred.

During the 1944 Convention, representatives of the War Production Board spoke on priorities and regulations governing the operation of roofing and sheet metal shops. George Coit of the Tampa Office of the War Production Board spoke on the regulations under which steel and copper could be purchased and on the regulations, controlling their use. Delegates watched a film strip which showed the manufacture of steel into many forms used in both war and peace. James McCawley, Executive Secretary of United Roofing Contractors Association, explained his informative trip to Great Britain where he learned of the various types of roofing used and the effects on the roofs of incendiary and other types of bombs. While the incendiary bomb would go through a tile or slate roof, he said, it would not go through a built-up gravel roof. Most roof damage was caused by large bombs that created a vacuum that lifted the roof from the building. William Worsley of Barrett Company added his comments on the latest shortages of other materials. His talk, about asphalt, pitch and built-up roofing materials, informed Association members that there were plenty of materials but there was a lack of proper packaging materials to ship the items.

As the war wound to a close, members found themselves increasingly caught up with getting the business of work done and confined the 1945 Convention strictly to business matters. No entertainment was provided nor were there funds to print programs. Elaborating on the work slow-down, William Bartlett spoke of moving ahead on the backlog of work projects after the war and stressed, “The members of the Association should be ready for X Day or the time when the war will be over and private work will again require our full attention.”

I.C. Kinsey of the Tennessee Coal, Iron and Railroad Co., however, gave a gloomy verbal picture about prospects for added steel for civilian use due

to governmental blundering. “Although the government has stated that certain civilian products may now be manufactured,” Kinsey said, “no provision has been made for the furnishing of materials.” As if shortage of materials weren’t problem enough in those days, the shortage of labor and the fact that other factories could pay more for labor than the asbestos shingle industry was an added burden. Joe Hamilton of JohnsManville Co. predicted insulation board would also be a scarce item because so much of it was being shipped out of the country for rebuilding and for war uses.

In a time-saving measure during the period of labor shortages, the Convention members of 1945 voted to dispense with committees and to nominate directly from the floor. In keeping with the times, certain minor conflicts in the bylaws were resolved by passage of a new revision with more than two-thirds vote of approval. During this time, members also established the precedent of FRSA Officers serving for five year terms and moving up each year.

The name of the Florida Roofer publication was changed to Monthly Bulletin of Roofing and Sheet Metal Contractors Association of Florida and that year an emblem for the Association was designed for use on letterheads and for advertising purposes. The assembly, however, tabled any decisions on joining the national association. At the close of the session, the organization had a total of 43 regular member firms with 19 associate members.

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The war years were restricting but as people resumed business in peace time, a new problem arose – too much labor. Burnis T. Coleman of Tallahassee’s Florida Industrial Commission mentioned that the 1947 legislature might provide for additional reductions of tax payments for unemployment compensation for employees who qualified.

During the 1946 Convention in West Palm Beach, the link between air conditioning and sheet metal contractors was again discussed. S.L. Boyett of St. Petersburg served as President.

By the time the 1947 Convention rolled around, members had decided to further simplify the election of Officers. Howard Carpenter of West Palm Beach suggested that instead of installing officers immediately after the Convention election, “Officers will be elected at the first business meeting and installed at the annual banquet.” George Ferber was elected to serve as President for the following year. Because of the difficulties encountered when working with new materials as a result of the war, Fred Boynton, a representative of Reynolds Metal Company, was chosen to speak on the manufacturing uses of aluminum in the sheet metal trades.

By 1948, the war was becoming a distant memory and the Convention agenda indicated the members were turning their attention to other matters. Following the election of Officers, talks on compensation insurance, lowering of rates and the advantages of group insurance or self-insurance and its benefits were given by J.M. Montgomery, Ellard Conn and A.C. Ferguson, with members of the Association entering into a lively round table discussion.

Members of the organization had also become interested in having their own trade schools, as evidenced by the choice of one of the Convention speakers. John Novak, of the Board of Furnace and Sheet Metal Institute of Chicago, found the industry in Florida extremely interested in the way his institute had carried on its own education program for the past several years.

FRSA Past President John Caldwell Sr. and sons.

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In 1949, the Association heard some information on the advantages and disadvantages of self-insurance plans. Reports on the meeting indicate many of the South Florida contractors were not interested.

Florida’s Unemployment Compensation Law was also highlighted.

The aftermath of the recent war had caused increased usage of copper in roof-related work. Henry Voegali of the American Brass Company addressed the 1949 Convention on the benefits of copper in roofing and on the increased use of copper in gutter work. To highlight his statements, Ivar Anderson, author of Copper and Common Sense, gave an illustrated lecture on copper application. He also explained how copper gutters should be fabricated and installed in order to overcome expansion and contraction problems.

In the early summer of 1949, President George Warren of Clearwater suggested the Association could benefit greatly from an Executive Secretary to coordinate activities between himself and Caldwell.

The idea was well received by the Officers and Directors and was adopted. Port Arnold of Tack & Warren was to be the new part-time executive. Arnold was paid a salary of $50 a month to cover the expenses of his newly-created job.

As the year drew on, the Association was recognized for providing public service to communities everywhere. In one bulletin from that year, members all over the state learned of the growing consideration being given to their organization. “We are recognized and looked up to by other groups,” the bulletin said.

“For example, at the last board meeting we had several inquiries from other states that wanted to organize and have requested help from us. Businessmen have been organizing for hundreds of years. The better and stronger the organization, the better the conditions in that particular industry.”

The monthly bulletin kept members up to date on trade news with headlines such as, “I Can’t, ‘Tin’ You?” Concerning the scarcity of tin, the ensuing article said, “Great Britain has just suspended all export of tin to the U.S. pending our agreement to buy more and pay more. All tin is now being sold by R.F.C. at a flat rate price of $1.03/lb.” Members learned that Frank Tack was in on another first. Tack & Warren had recently gone into the air conditioning business and by the fall of 1949 was the franchised dealer for Carrier Air Conditioning.

In the December 1949 bulletin a critical article appeared, “What’s the matter with you fellows?” It stated, “We need more trained sheet metal workers.”

The bulletin pointed out that sheet metal workers had less than half the number of apprentices than the next lowest trade industry. Roofing contractors had no apprentices. The irony was, that many years later, others would criticize the apprenticeship program as being too restrictive and requiring far too many years.

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As the New Year rolled around, Jack Tucker predicted, “Indications are that building in Florida will be off about 10 percent in 1950. The cities, counties and schools, as well as the private industry, are still behind in their building programs.” He went on to say, “Bidding by general and subcontractors, if it follows the pattern of 1949, will continue low. A great many contractors report large and small volumes and, sometimes, no profit in 1949. A great many of the contractors and

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shops took jobs low with the expectation that labor and materials would go down and found themselves in the position of having to pay more for each.” Tucker suggested Association members maintain a cost accounting system to keep track of the cost of doing certain jobs and refuse to take jobs with a profit margin that was too low.

FRM

FRSA and CFRSA Host Building Officials Program FRSA Staff FRSA and local affiliate, the Central Florida Roofing and Sheet Metal Contractors Association (CFRSA), along with the Central Florida Chapter of the Building Officials Association of Florida (BOAF), hosted a joint meeting at FRSA’s Training Center. The lunch meeting was attended by approximately 50 contractors and building department members.

The purpose of the meeting was to discuss a variety of topics, such as: ■ Synthetic dry-in requirements and proper installation (overlaps of courses, hips, ridges) ■ Installation of drip edge without removal of gutters (existing gutter installed through existing drip edge) ■ Requirement of finish products installed at dryin inspection (step flashing, O’Hagin vents, etc.) mostly on new construction ■ Verification of positive drainage on flat roofs ■ Ladder assist inspections; need to have a call or timeframe for inspection ■ Dry-in requirement when installing over existing self-adhered.

Manny Oyola, Eagle Roofing Products, demonstrated the correct way to install two layers of synthetic underlayment dry-in, showing laps and exposures on a mock-up brought to FRSA for the event. In the training center, Mike Silvers, CPRC, FRSA’s Technical Director, Bob Pike, Seminole County Building Official and Brian Kuehner, Collis Roofing and CFRSA President, facilitated the discussion. Having both contractors and building departments in the same room gave everyone the opportunity to understand difficulties and viewpoints from each other’s side. Great discussion was held and many positive comments were received.

FRM

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Impact of Recent Hurricanes on Florida Building Codes Mike Silvers, CPRC, Owner of Silvers Systems Inc. and FRSA Technical Director Nothing else has come close to having an impact on Florida’s Building Codes as hurricanes. Their regular occurrence and the threat that they create cannot be overlooked. Each major storm leaves in its wake not only damage and disruption but also renewed calls to strengthen the building codes. The length of time that it takes to implement these changes has varied. Some of the variation has had to do with timing changes in the early code adoption process and how it has evolved, but more recently it has more to do with when a major storm takes place during the three-year code cycle. If a storm hit last hurricane season (2021), then potential changes could have been proposed for the 2023 8th Edition of the Florida Building Code and been adopted only two years later. However, if we have a major storm this season, the changes could not be made until the 2026 9th Edition of the code is completed and implemented in December of 2026, over four years later. A few months can change the tale drastically on the time needed and available to implement changes. Let’s consider a few storms and the direct impact they have had on the code.

Hurricane Andrew Changed Everything

On August 24, 1992, Hurricane Andrew hit South Florida with 165 mph winds. 26 lives were lost, over 250,000 people were displaced and $26 billion in damage was done.

There were serious concerns about the ability to maintain the property insurance market in the state (some things seem to never change). Florida’s citizens demanded that our buildings better withstand storms like Andrew. So, in 1996, Governor Lawton Chiles created the Governor’s Building Code Study Commission to evaluate Florida’s building code and to provide recommendations to reform and improve the building code system. Those recommendations included: ■ Adopting a single building code for use statewide, called the Florida Building Code.

■ Creating an independent Commission to update and maintain the code.

■ Creating of a product evaluation and approval system for many building materials.

In 1998, Effective Date March 1, 2002 most of these recommendaAndrew – August 1992 tions became Homestead (Southeast Florida) law and the Charley – August 2004 Florida Building Cayo Costa (Southwest Florida) Commission and The Florida Irma – September 2017 Building Code Cudjoe Key (Keys/Southwest Florida) (FBC) were Michael – October 2018 created. The Mexico Beach (Northwest Florida) adoption of 6 Lesser Florida Hurricanes these requirements and the Opal – 1995 creation of the Frances – 2004 FBC was a very Ivan – 2004 complex and sometimes contentious process. One major issue for the roofing industry was attempting Jeanne – 2004 to adopt a truly statewide building code. South Florida Dennis – 2005 interests were determined to maintain portions of the South Florida Building Code for Miami-Dade and Wilma – 2005 Broward counties. This eventually led to inclusion of As you can see, we’ve had 10 hurricanes that have the High Velocity Hurricane Zone (HVHZ) portions of had a significant impact on Florida in the 30 years the code. The first Florida Building Code was created since Hurricane Andrew. It doesn’t take a mathemaand included many stringent requirements based on tician to see that we’ve averaged a significant storm lessons learned from Hurricane Andrew. It was impleevery three years. So, it is obvious why there continues mented on March 1, 2002. It included the introduction to be pressure to build more resilient structures and of the High Velocity Hurricane Zone (Miami-Dade and roof coverings.

4 Recent Major Florida Hurricanes

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FLORIDA ROOFING | May 2022

Continued on page 24

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Broward Counties) and a separate subcode contained the Roofing Application Standard (RAS) and Testing Application Standard (TAS).

This 1st Edition of the of the FBC also made significant changes to the roofing sections of the previous Southern Building Code Congress International (SBCCI) or legacy versions of the code.

After Hurricane Andrew and before the implementation of the FBC, FRSA and the roofing industry were already improving the resiliency of roof systems by promoting the use of better materials and improved application methods. The first FRSA-NTRMA (now TRI) tile installation manual is a good example. It was adopted as a Reference Standard in the 1999 Standard Building Code and later in the FBC.

instructions for hip and ridge attachment to the manual in response to those observations.

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In 2005 Hurricanes Dennis and Wilma Hit Florida

Hurricane Dennis primarily affected the western portions of Florida’s panhandle but caused significant damage where it struck and, as usual, roof systems took the brunt of the storm. Hurricane Wilma FRSA/NTRMA Minimum Standards was one of several recent storms that crossed the entire state. This time the hurricane made landfall in Southwest Florida near Cape Romano with 120 mph winds. This is a relatively lightly populated area so most of the damage to strucEffective Date tures was done as Hurricane Wilma November 1996 exited Florida on the East Coast.

Hurricane Katrina also occurred in 2005. Although it didn’t make landfall in Florida, the 2004 – A Hurricane Season Like No Other devastation it created had significant impacts on the In 2004, Florida experienced one of the most active International Building Code (IBC) and, through that hurricane seasons on record. Charley was the stroncode, the FBC as well. gest of the storms that hit Florida that year, but all The effects of the four storms in 2004 and Dennis of these storms did a great deal of damage, and roof and Wilma in 2005 affected not only the 2007 FBC damage was no exception. Damage was widespread but also the 2009 Supplements to the Code. These and across all roof types. changes were the most significant for the roofing Among the roofing issues that were observed industry since the FBC’s inception. For the first time, during the 2004 storms were failures of the hip and the act of replacing a roof system required roofing ridge components on otherwise well performing contractors to address elements of the structure that tile roofs. These were of particular interest to the were not part of the intended work. They included FRSA-TRI Tile Committee, which added improved mandatory roof decking reattachment, secondary water barriers and potential evaluation and correction of the roof-to-wall connections as well as many additional requirements. Many of these requirements were placed in the Existing Building Code subcode

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FLORIDA ROOFING | May 2022

First Edition

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PROOF PROOFDate PROOF PROOF2005 PROOF PROOF PROOF Effective August New Code Submittal – August 8, 2005 PROOF PROOF PROOF PROOF PROOF PROOF PROOF FRSA/TRI 07320/8-05 PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF FOURTH EDITIONPROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF Florida Roofing, Sheet PROOF PROOF PROOF PROOF PROOF PROOF PROOF Metal and Air Conditioning PROOF PROOF PROOF PROOF PROOF PROOF ContractorsPROOF Association, Inc. PROOF PROOF PROOF PROOF PROOF PROOF PROOF Tile RoofingPROOF Institute PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF Guidelines PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF PROOF

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required adding the previously made Florida-specific changes.

Hurricanes Irma and Michael

Hurricane Irma made landfall at Cudjoe Key on September 10, 2017 and caused major damage in the Keys and the Marco Island area of Southwest Florida. Again, roof damage was widespread, but it was obvious that both the frequency and the severity of the damage was much less than in previous storms of comparable intensity. The impact of the previous code changes were working, particularly when the latest codes had been applied.

One of the most unusual potenthat was newly adopted in 2004. The requirements for tial code restrictions we have seen was proposed in a roof diaphragm evaluation that was inserted at that Monroe County (the Keys). It was intended to allow time was amended to create a clearer trigger for the only metal roofs within its jurisdiction. Not only did it evaluation of “where a reroof permit is required.” propose mandatory use of metal roof coverings for all new construction and reroofing regardless of slope, The Lull Before the Storms but it also was required for all repairs as well. FRSA Between Hurricane Wilma in 2005 and Irma in 2017, and other roofing industry groups were successful in Florida didn’t experience a single significant hurricane. eventually defeating the ordinance.

Only the comparatively weaker Hermine and Matthew Hurricane Michael was the strongest hurricane occurred in 2016. Even during this time with few to make landfall in Florida since Hurricane Andrew. hurricanes, changes to the FBC – many of which were It hit the Florida Panhandle near Mexico Beach and based on observations of previous storms – continued Tyndall Air Force Base on October 10, 2018. The major to take place. Among those coming into the FBC via destruction it caused was only somewhat limited by the IBC was the adoption of American Society of Civil the comparatively light population for coastal Florida.

Engineers (ASCE) document ASCE 7-10. The ASCE 7 This made it no less devastating for those affected. reference standard is how we obtain the needed uplift Hurricane Michael did, however, gives us a good opresistance for roof systems as well as the loads on portunity to observe damage from a storm that was structures and their components. The result was one very close to design wind speeds. Much like Hurricane of the most dramatic increases in wind resistance that Irma, it was plain to see that newer structures as well our industry experienced. Other changes were adopt- as components and claddings were performing much ed that addressed better roof covering performance in better. This was particularly clear when it came to roof high wind events. coverings. A noticeable improveThe adoption of the 2014 5th ment was the performance of SAU Edition of the FBC included major applied direct to deck as a secondchanges to underlayment sections ary water barrier (SWB) compared in the standard code areas (outside to standard mechanically attached the HVHZ) of Florida including the underlayment. The reduction in inelimination of ASTM D226 Type terior damage on structures where II (#15) and the introduction of a SAU was used was obvious and self-adhering underlayment (SAU) widespread. including their application directly The 2020 7th Edition of the th to the deck. Also in the 2017 6 FBC included changes that were Edition of the code, underlayment suggested based partially on for most steep slope systems was observations from these storms. consolidated into one section of They included the adoption of the the code. 2017 was also the first so-called sealed deck underlaycode cycle where the FBC was ment requirements that attempted used as the base code. Previous to enhance the performance of Effective Date versions of the code started with SWB. The roof deck attachment November 1996 the IBC as the base code and www.floridaroof.com | FLORIDA ROOFING

25

Section 1609 Wind Loads

and roof-to-wall connection provisions were expanded to all applicable structures with wood decks. The trigger for the roof diaphragm evaluation was changed to deck replacement, not reroofing. The use of salvaged tile for repairs was clarified. Also added were more stringent sheathing requirements for new residential construction. The new ASCE 7-16 Reference Standard with its additional roof zones and increased pressures was implemented as well. The adoption of this burdensome standard was strongly opposed and almost successfully eliminated from adoption due to testimony by FRSA and many other roofing industry interests. In the end, we convinced a majority of the Roofing TAC and Commission members of our concerns, however we fell just short of the super-majority votes needed. Most contractors realize just how disrupting its adoption has been.

Looking Ahead

We are currently in the process of adopting the 2023 8th Edition of the FBC. Our proposed modifications have all been submitted. No additional new modifications can be proposed. The potential changes should not be too onerous depending on how successful we are in helping to shape their adoption. The likely adoption of ASCE 7-22 will return us to three roof zones again and will reduce some of the highest pressures.

This will also require a review of the FRSA-TRI tile manual. One other major issue for FRSA is changes in underlayment sections of the HVHZ portion of the code. The goal is to bring the improved underlayment 26

FLORIDA ROOFING | May 2022

and secondary water barrier provisions up to the standards used in the rest of Florida. The roofing industry will be well served by consistent requirements throughout Florida. The residents, insurers and insureds in all of Florida deserve the same level of protection and the option of choosing the best secondary water barriers. When another major storm hits that area, the currently weaker requirements in the HVHZ have the potential to affect all of Florida through property insurance rate increases, insurance availability and the need to bail out Citizen’s policies.

The renowned Colorado State University meteorologists predict 19 tropical cyclones this year with nine of them reaching hurricane strength. As this review of the previous hurricanes demonstrates, Florida continues to be in the crosshairs of these storms. They can and do strike all areas of the state. If we remain vigilant and continue to install more resilient roof systems, we can be a big part of lessening the economic impact and, more importantly, to help reduce the personal upheaval of being displaced from your home.

FRM Mike Silvers, CPRC is owner of Silvers Systems Inc. and is consulting with FRSA as Technical Director.

Mike is an FRSA Past President, Life Member and Campanella Award recipient and brings over 40 years of industry knowledge and experience to FRSA’s team.

NRCA’s Roofing Day in D.C. Lisa Pate, FRSA Executive Director In early April, approximately 22 people from Florida attended NRCA’s Roofing Day in D.C. for the first in-person meetings with members of Congress in two years. Our group was part of over 220 participants from around the country that included contractors, suppliers and manufacturing members. All there to speak with one voice on items that are important to the industry and to advocate for solutions to workforce and supply chain challenges through immigration reform, Perkins career and technical education grants and reauthorization of the Workforce Innovation and Opportunity Act.

Immigration Reform that Meets Workforce Needs

Roofing industry employers provide family-sustaining jobs for qualified employees but face chronic workforce shortages because of an aging workforce and other demographic trends. In fact, workforce shortages are the biggest impediment to the ability of roofing industry employers to sustain and grow their businesses while providing families with the most basic necessity – roofs over their heads. Congress should enact immigration reform that helps grow the economy by meeting the workforce needs of the roofing industry.

The roofing industry supports increased border security, improving workplace enforcement of immigration laws, visa reform that allows workers to enter the U.S. legally when our economy needs them and addressing the status of undocumented individuals in a balanced manner. Sensible immigration reform should address the workforce needs of the roofing industry in a way that ends illegal immigration without

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FLORIDA ROOFING | May 2022

encouraging a hidden economy that results from the current policy. This hidden economy penalizes employers that follow the law and rewards those who do not. It is imperative immigration reform address this growing concern.

Workforce for an Expanding Economy Act

The roofing industry supports the establishment of a visa system that meets the workforce needs of employers in the 21st Century. Any new visa system should be governed by market forces and provide more visas in times of economic strength and fewer during downturns. It should protect workers, be easy for employers to use and enable job creators to obtain the workers needed to sustain and grow their businesses. Legislation to achieve these goals was introduced as the Workforce for an Expanding Economy Act (H.R. 4288) and the roofing industry continues to support this important reform.

The Workforce for an Expanding Economy Act would address chronic workforce shortages by establishing a two-track visa system that matches willing employers with willing temporary workers based on economic conditions. To obtain a permit to hire a visa holder, an employer must first attest the position cannot otherwise be filled. Unlike existing visa programs, the employee or the employer may terminate the relationship at any time, giving the employee portability among employers with permits to hire visa holders.

Participating employers also must use E-Verify to enhance workplace enforcement efforts. This new, innovative visa system would help address workforce needs in a balanced manner.

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Perkins Career and Technical Education Grants

The roofing industry supports robust funding for Perkins Career and Technical Education (CTE) State Grants that help employers meet workforce development needs. This funding for improved and expanded CTE is critical to ensuring more students obtain the training needed to close the skills gap in (L-R) Tyler Allwood, Fla. Rep. Scott Franklin, Matt Criswell and Jose Escobar the workforce. It is vital Congress provide sufficient funding for CTE Temporary Protected Status and Deferred programs to provide more opportunities for students Action on Childhood Arrivals The roofing industry also supports legislation to allow to develop skills and pursue rewarding careers in the roofing industry. This is even more true given economqualified individuals who have been working legally ic trends that have been accelerated by the COVID-19 under Temporary Protected Status or the Deferred pandemic and resulting supply chain disruptions.

Action on Childhood Arrivals program to adjust to lawful permanent resident status and the potential Workforce Innovation and Opportunity Act opportunity to apply for citizenship. Many such indiThe roofing industry supports efforts in Congress to viduals currently are working in the roofing industry reform the Workforce Innovation and Opportunity Act and make invaluable contributions to their communities. Allowing these hard working individuals to obtain to ensure more job creators and workers can take advantage of its benefits. Authorized funding has grown lawful permanent status will allow them to continue modestly through 2020 and Congress is discussing supporting their communities and will strengthen our ways to reform this program. In addition to increased economy. The roofing industry urges Congress to funding for WIOA, the roofing industry supports reprioritize solutions that protect our security, meet our form that addresses burdensome paperwork for small workforce challenges and provide a permanent solubusinesses, lack of awareness of the program within tion for TPS and DACA individuals. communities, allowing funding to be used for competency-based programs and required credentialing and Roofing Industry Supports Workforce better functioning workforce boards that meet the Funding and Innovation urgency of workforce needs.

The roofing industry is an essential $100 billion ecoNRCA staff prepared participants for congressional nomic sector with nearly one million employees. It is meetings with speakers that included congressional vital to address affordable housing shortages and to build, repair and maintain schools, hospitals and other Chief of Staff personnel. They shared insight and best practices for our visits, sharing that often a staff critical infrastructure nationwide. These efforts are in member is better equipped to discuss issues than the jeopardy as the roofing industry is experiencing unperson they work for. Over the past five years, we’ve precedented supply chain and workforce disruptions had most of our meetings with staff. They are underthat show little indication of easing soon. Systemic standing, polite, educated and interested. issues in technical education and career training have Thanks to the team from NRCA – Reid Ribble, resulted in too few skilled trades men and women McKay Daniels, Duane Musser, Deb Mazol and Teri who manufacture, transport and install products that Dorn. They continue to refine the event and make it provide shelter to all Americans. The supply chain easier for the industry to participate. Please mark your challenges that began during the pandemic have calendars for Roofing Day in D.C. 2023, April 18-19. exacerbated workforce shortages, which have been FRM ongoing for many years. We support the following policies to address these critical challenges.

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FLORIDA ROOFING | May 2022

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Residential Roof Fall Protection: Keep Your Roofing Crew Safe Equipter Roofing is risky business. From workers’ comp claims to lawsuits, losing crew members can destroy a company. Keep your crew and your company safe. Reduce the risk of job site injury by putting these tips into practice now.

■ Flexibility ■ Thick shoelaces ■ Safety toe

Work boots are not immortal. Continuing to use them when the soles are worn down can be just as dangerous as wearing the wrong footwear. When the Require the Right Footwear Many companies require employees and subs to dress tread is gone, the probability of slipping increases and in company-branded apparel when on the job. Don’t let stepping on nails becomes even more detrimental to the dress code stop there. The right shoes make all the the well-being of the wearer. difference when roofers are spending hours walking Provide a Personal Fall Arrest System on old shingles, exposed decking and new materials Whether you run a roofing company or a general conthroughout the job. Hazards run rampant on the roof and ensuring your crew is equipped with the right foot- struction company that covers a variety of residential projects, your workers must be kept safe in all situawear is just one way to reduce workers’ comp claims.

When listing requirements for the right roofing shoes, tions. That safety stretches beyond a standard dress code. According to OSHA, falls from roofs account consider noting the following: for over a third of all fall-related deaths in residential ■ High-quality traction construction.

■ High-top for ankle stability With multiple types of fall protection solutions ■ Leather or suede for durability available, contractors can choose which works best for them. A personal fall arrest system (PFAS) is favored by many roofers, with a full-body harness connected

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to the main component of the system by a long lifeline or lanyard. Rope grabs and temporary guardrails also contribute to roofer safety when workers are carrying tools and materials across the roof or plowing through the tear-off process. All of these methods still allow roofers to move freely across the work area, so they can get the job done on time every time and prevent lawsuits and downtime due to fall-related incidents.

Keep the Roof Clear of Debris at All Times

Tear-off is often the roughest – and potentially most dangerous – part of a roof replacement, with roofers shoveling old shingles right over the edge of the roof onto tarps that can sway in the breeze or buckle under pressure. Avoid tripping hazards by ensuring the area your crew is repairing or reroofing stays clear of roofing debris. Be sure they stay on the lookout for broken clay or slate shingles or stray nails that may snag old asphalt shingles and tar paper.

Property protection and ground crew safety are just as essential as the well-being of the workers on the roof during the replacement process. Rogue debris can pose a threat to the performance of ground workers but self-propelled, liftable equipment is a practical solution.

Work in Weather Conducive for Roofing

Exposure to excessive heat can also be detrimental to roofing crews. Hydration is key for surviving on rooftops on sweltering sunny days. Carrying a portable

cooler filled with water or a drink that replenishes electrolytes in the truck for breaks throughout the day can help keep crews energized to get the job done.

All professional roofers know not to roof in the rain.

But roofing after rain can be hazardous too if the old roof and the fall protection system have not had time to dry.

In addition, asphalt shingles in shaded, humid areas can develop Gloeocapsa magma. This type of algae is commonly found on older asphalt roof systems, which can create a slippery surface on the shingles when wet. To combat the issue, shingle manufacturers have taken steps recently to prevent the growth of Gloeocapsa magma by adding granules of copper, an element toxic to the algae, into roofing materials.

No matter what part of the job your crew members work on, safety is key for timely job completion and customer satisfaction. Make sure your company has a policy on standard safety procedures and ensure your foremen are fully equipped to properly execute those procedures.

FRM Equipter, LLC was founded in 2004 by former Lancaster County, PA, roofer Aaron Beiler. The company offers an array of drivable debris management equipment for roofers across the country, increasing professionalism one roof at a time. For more information, visit www.equipter.com or call 717-661-3591.

ARE YOU AN FRSA MEMBER? JOIN THE ASSOCIATION THAT WORKS FOR THE INDUSTRY ACCESS TO FRSA CREDIT UNION ROOF LOAN PROGRAM ACCESS TO SELF INSURERS FUND WORKERS' COMP BUILDING CODE & TECHNICAL SUPPORT HR & LEGAL SERVICES

Visit www.floridaroof.com for more information or call Anna at 800-767-3772 ext. 142. www.floridaroof.com | FLORIDA ROOFING

33

Power and Generator Preparedness Agility Recovery Nearly 70 percent of businesses will lose power sometime in the next 12 months. Know the steps to take before and during an outage so you can resume critical operations as quickly as possible. Consider the following areas so that you can effectively recover from any power outage.

Before a Power Outage ■ Ensure your emergency preparedness kit includes the following items: □ A flashlight with batteries □ Battery or hand crank powered emergency weather radio □ Avoid candles due to inherent fire hazard ■ If possible, have a landline noncordless telephone in your office that does not operate on a VoIP network. Often, a fax line can serve this purpose.

■ Create a personal policy that dictates which staff members should report and those that should remain home. Make sure all employees are aware of the policy.

■ If security at your location is a concern, ensure that your alarm/security systems have proper battery backup systems and that telephone connectivity to your monitoring service isn’t reliant on power.

■ Ensure all sensitive electronic equipment is protected by a power strip surge protector.

■ Ensure all uninterruptible power source (UPS) devices are functional and tested regularly.

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■ Inspect all critical equipment such as sewer ejector pumps, HVAC condensation drain pumps and any pumps that provide protection from flooding in low lying areas. Ensure those pumps are part of the emergency power plan.

■ Fuel up any critical equipment including company vehicles and backup generators.

During a Power Outage ■ Turn off and unplug all electrical equipment to avoid damage from power spikes when electrical service is resumed.

■ Leave one light turned on so you’ll know when power comes back on.

■ Never run a generator inside or connect a generator to the electrical system unless prior steps have been taken to ensure it is safe to do so.

■ Know your generator’s fuel consumption rate and set up regular fuel deliveries ahead of time to ensure you never run out.

■ Do not touch any downed electrical power lines and keep your employees away from them. Report downed lines to the appropriate officials in your area.

■ Leave doors closed on office refrigerators and freezers as much as possible during outages. Food will keep much longer if the doors are left closed.

■ If you rent or lease a generator, make sure it includes the following: □ Transportation to your building site □ Appropriate amount of Cam Locking Cable (standard is 50-foot unless more is requested) □ Pigtails to connect the generator □ Starter fuel for the first few days of recovery □ Set of operating instructions □ Walk through of the basic operating instructions with your vendor ■ Follow these steps to prevent generator theft: □ Place the generator in a well-lit area □ Install security cameras at the generator site □ Consider running a metal ring into the ground and securing the generator with a chain □ If you have to store the generator on its trailer, secure the trailer by chaining the wheels, defensive parking (surrounding it with other cars, etc.) and removing the hitch.

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FLORIDA ROOFING | May 2022

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COTNEY CONSULTING GROUP John Kenney, CEO, Cotney Consulting Group

How to Prep Your Sales Team with Competitive Intelligence The key to the sale is competitive intelligence.

It better understands your target client, improves communication between your sales and marketing teams and causes less confusion about messaging and execution. You need to get the most from your competitive intelligence to increase alignment and stay ahead of your competitors.

Quality sales data about Good Analytics Drive Good Decision-Making your clients is what you need. Look for insights that tell you what motivates your leads. Then, double down Competitive intelligence analyzes data collected about a business’s clients, using a variety of sources to on what works and tweak what is not working.

Your sales data is insufficient if you don’t know your gather insight about who they are and to understand lead’s pain points in advance. What are their needs and their concerns and needs relative to products or services offered by the business. It is often a top concern how can you meet them?

Expand your lead exploration process to gather among sales teams because they may be ill-prepared to go in front of prospects without it. Success requires more information about your clients. Use social media to analyze. Then, get that information into your client your sales teams have the needed information.

Much of a sales team’s efforts go into staying ahead relationship management (CRM) system to make it efof the competition and working to attract and capture fortless for your sales team to access the information when they need it. potential clients. One report states that 53 percent Your sales team needs to be data-led rather than of businesses say the majority of their sales deals are emotion-led. Gather objective information to set competitive. your agenda rather than gathering information based on your pre-conceived notions. Coach your sales team to understand what data to collect and its significance.

Then, explain how they will use it.

By doing that, the team will care more about gathering relevant and comprehensive data.

Set benchmarks to track metrics and interpret your data. Sales data alone is not enough to derive meaningful insights. You will need both external and internal benchmarks to compare performance against previous sales drives or marketing campaigns.

Tie these metrics to your bottom line and check to ensure you do not measure the wrong metrics.

To be successful in today’s business environment, sales teams need competitive intelligence. Good quality data is a window into client behavior. It helps you accurately forecast what your clients will do and what they need. You need to know your client’s preferences and when those change.

No matter how many websites a client visits, they expect a personalized journey and lightning-fast response times. The only way to grow clients is by upping your sales data game. That means utilizing data gathered from collated web content, social media, clients and other credible outlets. In addition, industry experts and even your competitors can help provide competitive intelligence.

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Create peer focus group benchmarks through trade associations or market research firms and grade your results on a percentile scale.

Sadly, most sales teams are so focused on gaining new clients that they do not set up efficient databases, so they are unaware what loyal clients prefer. To hold onto your clients, you must inquire about their needs.

Then, check back in regularly to see how many data channels you have to monitor their needs and wants.

If your hard bounce rate rises, you’ll know the existing client data needs review.

Re-examine your data entry process regularly to create standardized data entry. Improve your data quality by updating procedures.

Auto-form filling can be good and bad depending on how your clients are filling them out. Of those who complete them, some may not pay much attention when they fill them out. If you utilize auto-fill forms, the information clients are giving you may not be up to date. Including an open-ended question can help force them to reflect and share opinions. However, make sure you also include valuable content to mold your target audience.

You need to be capturing relevant consumer data so that you can segment new leads. One common mistake is offering them too many options, which can be confusing, leaving users unsure about what to choose.

Stay consistent in your procedures to preserve data

quality. Do not create too many fields. Users will skip fields if a form is too long, leaving holes in your datasets. Do not ask them to rate something from 1 to 10.

Give them five choices, instead.

You do, however, want to move beyond just collecting a name, email address and phone number. Include a couple of in-depth questions. You can easily segment leads once you have gathered rich information. This quality data becomes your foundation for effective sales, crucial to keeping your company competitive and driving more revenue.

If sales teams are constantly blind-sided, struggling to segment leads and track progress, finding it difficult to keep existing clients and approach a sales call without proper preparation, something has gone awry with data quality. Again, sales teams need competitive intelligence, which means setting up an excellent data entry system and data tracking processes to collect the necessary information to close sales.

FRM John Kenney has over 45 years of experience in the roofing industry. He started his career by working as a roofing apprentice at a family business in the Northeast and worked his way up to operating multiple Top 100 Roofing Contractors. If you would like any further information on this or another subject, you can contact John at jkenney@cotneyconsulting.com.

www.floridaroof.com | FLORIDA ROOFING

37

Five Ways to Strengthen Your Business Relationships and Grow Your Company James Webb, Entrepreneur and Author Another record year for entrepreneurship could be in store for 2022. But how many of these new business owners end up succeeding will depend on more than the quality of the products and services they offer.

Creating and nurturing customer relationships allow businesses to offer a more personalized and enticing customer experience, which produces the buyer loyalty that is vital to a company’s long-term success, says James Web, a successful entrepreneur in the medical and fitness sectors and author of A Country Boy’s Journey To Prosperity.

Relationships are the greatest asset an entrepreneur has. To retain customers, requires a process that turns every touchpoint with a customer into an opportunity for communication, trust and mutual growth. An entrepreneur’s success is also highly contingent upon the strength of other business relationships as well.

Good relationships with employees bring new meaning to work, strong productivity and new ideas that carry the business forward. Relationships with financial partners allow you to take risks. Mentors and colleagues can help you view strategy and processes through a different lens.

The more you cultivate all of these business relationships, the more you, they and your business can grow. But you can’t take them for granted. Relationships are gardens that need tending. Entrepreneurs should try these tips to strengthen their relationships with customers and other business associates.

Invite customer feedback. Truly know where your company stands with customers and what you can do to improve and better meet their needs. You need to survey their thoughts about your products and services, ideally in person. Most of the time unsatisfied customers don’t approach you with a detailed list of things they’d like for you to improve on. They just leave for one of your competitors. So set aside time to get their feedback and show them you care.

Make your customer feel valued through the entire experience. Consider the customer experience from start to finish. Find opportunities to go the extra mile and make doing business with your company enjoyable. Positive word will spread like wildfire about your company, especially on social media and remember, negative word can spread too. Make customers feel they’re a part of something special by making them feel special. A key part to the customer experience equation is providing good website content that gives them insight and a quick path to solutions.

Encourage a sense of ownership among your employees. Giving employees a voice in major decisions, 38

FLORIDA ROOFING | May 2022

more responsibility and allowing them to own stock are ways to create a sense of ownership and strong ties between your employees and your business. Inspiring your employees to love your business as much as you do will strengthen your company’s foundation. Your business will be that much more likely to survive setbacks and grow.

Be generous with compliments. Employees know you can’t give them a raise every time they do a good job but recognizing them when they do good work makes them feel appreciated and goes a long way toward making them want to stay at your company.

Value your vendors. People who service your company regularly are a big part of the infrastructure that keeps your company rolling. Treat them like honorary employees. Everyone from your suppliers to your web designer is an important part of your extended team and nurturing these relationships with nice gestures and consistent communication will just make your company stronger from the ground up.

It’s critical to be humble enough to understand that you need great relationships to succeed as an entrepreneur. I’ve seen talented people fail because they thought they could do it alone.

FRM James Harold Webb (www.jamesharoldwebb.com) is the author of Redneck Resilience: A Country Boy’s Journey To Prosperity. His career in radiology saw him rise from a technologist to becoming a leader in the industry as the entrepreneur of several companies focused on outpatient medical imaging, pain management and laboratory services. In 2014, Webb turned his attention to the fitness sector and developed, owned and oversaw the management of 33 Orangetheory Fitness franchises throughout North Texas. They were all sold to a private equity group in 2019. He currently owns the franchise rights for Dallas, Austin and Houston for BeBalanced Centers, a homeopathic hormone weight-loss franchise. His team has three stores open with plans for another 15 to 20 over the next four years.

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Giving Back

FRSA Members Giving Back to the Community

proprietary process how to pull apart and separate the asphalt from the actual granules themselves.” About A local veteran received a new roof as part of a project 11 million tons of torn-off shingles are put in landfills each year, he said. from Habitat for Humanity that hopes to use recycled This new method, which is processed in Tampa, will shingles to give shelter to 500 residents in need. allow 90 percent of materials taken off a roof to be Carl Montgomery looks at the house he’s called home for more than 50 years. “It’s a refuge, a place for repurposed into a new roof. Only 10 percent will head to the landfill. safety, comfort,” he said. “There’s nothing like having “It just happens that Carl is in the area, we just your own home, that’s for sure.”

The veteran lives in the home with his elderly father. wanted to showcase that we’re giving back to Carl, not The house is well-loved but was in need of repairs, es- only as a veteran, but also to the community and the pecially the roof, which had started leaking and coming environment as well,” said City.

“It fills your heart up with joy,” said Montgomery. “All apart. these people here coming together to help me and my “The insurance company won’t insure you if the roof is so many years old, so I had to get it done either father. It’s a great feeling. Love, that’s what I call it. And a blessing.” way you look at it,” said Montgomery.

GAF and Habitat for Humanity have a goal of donatBut a new roof was out of Montgomery ‘s budget. ing 500 free roofs to family’s like Montgomery’s. They That’s when Habitat for Humanity became involved, also hope to reduce the amount of shingles heading to partnering with roofing companies GAF and Watertight Roofing to help keep Montgomery’s home livable. landfills by one million tons in the next eight years.

FRM “I’m overwhelmed. It’s just exciting to watch. I’m sitting out here all day right along with them. It’s great,” FRSA is proud of the volunteer work completed by said Montgomery. members in the industry and would like to share those Not only did he get a new roof, he’s received a one- projects as often as possible. If you have a community of-a-kind roof. service project you’ve completed, please send it to “So, you can see all the shingles already staged up Lisa Pate at lisapate@floridaroof.com. there, they’re getting ready to lay them down,” said Jamie City with GAF. Montgomery’s roof is the first of its kind to be made out of recycled materials.

“When you do a tear off, you have to pull apart the different components,” City said. “And in this case, it’s asphalt and granules, which are the rocks and colors that go on top of the shingle.”

“So GAF has figured out through a

Habitat for Humanity, Local Businesses Gift Recycled Roof to Tampa Veteran

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FLORIDA ROOFING | May 2022

Les Sims, CPRC, President, Armstrong Roofing Inc., Palatka Les has been involved in the roofing industry for 22 years and serves as Vice President on the FRSA Executive Committee, a Trustee on the FRSA Self Insurers Fund and the Educational & Research Foundation and as a Board member for the FRSA Credit Union.

If you could spend time with three people (living or not), who would they be and why? John Adams, a strong patriot that had to follow George Washington. Elon Musk, I need some insider information. Walt Disney for his expert foresight and guidance.

How did you get started in the roofing industry? After returning home from the military, I met a very interesting young lady that I later married. Her Dad owned Armstrong Roofing and hired me in a starting position as a laborer (obviously to keep an eye on me) and we went from there. As positions opened up, I climbed the ladder and eventually ended up as owner and President. What a ride it’s been.

How long have you been involved with FRSA? Since 2004.

What’s your favorite part of the job? I enjoy meeting new customers and creating relationships that will last through the next generation. I also enjoy being a problem solver, which never ends and can make or break a project or company.

What advice would you give to someone interested in joining the roofing industry? Without ambition one starts with nothing. Without work one finishes nothing. The prize will not be sent to you, you have to win it every day.

What’s the most unusual roofing project that you’ve been a part of? I’d have to start with 9/11. We were removing parapet steel framing on a commercial building and getting early reports of the attack on the World Trade Center which were vague and left a lot of uncertainty.

What a day in history. The project itself was a little tricky, but the conditions over the next few weeks changed our lives for a while.

What do you consider a waste of time? Sleeping, driving and typing. This bio took me half an hour to complete!

Thank the Lord for talk to text.

What’s your favorite vacation? Anywhere with salt water and friends. Everything else can be purchased.

What is your dream job? I am living the dream now and enjoying every minute of it.

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What do you personally find most rewarding about being involved with FRSA? I find the friendships and relationships very rewarding. You meet all walks of life and are able to better yourself by learning from mistakes and successes of others. Where else can you approach industry titans and leaders and talk to them one-on-one?

They will generally help you to grow and succeed.

What’s your favorite pastime activity? I really enjoy working dogs for what they are bred to do. You see a drive in them to succeed under any circumstance. I also enjoy catching (not fishing) and most, but not all, hunting.

Lately, I have really enjoyed watching my children spread their wings and fly into this world. When I leave this earth, I’ll leave knowing that I left my kids in a better situation and place.

Where would be your ideal place to live and why? Here and now! I love my life and my achievements and couldn’t think of a better place than Florida to live.

What other activities and organizations are you involved with? I have sat on numerous local government and private boards over the years but none I enjoy more than FRSA and the FRSA-SIF. What would surprise others to learn about you? I have six toes on one foot. That’s a lie but would make a great barstool discussion.

FRM

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