Florida Roofing - July 2021

Florida

July 2021

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

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Voluntary Benefits for FRSA Members and Their Employees Are you or your employees among the 57% of Americans who’ve had to pay for an unexpected medical bill?1 How about an unexpected dental issue? Did you say to yourself, “But, I have health insurance. I should be covered.”?

That’s why the FRSA has endorsed a voluntary benefits program created by Insurance Office of America (IOA) for the roofing industry. Ameritas has affordable PPO Dental and EyeMed Vision plans to cover you and your family. Aflac can pay you cash directly2 to help cover that medical bill or any other expenses you may have. The FRSA Voluntary Benefits program helps provide you with peace of mind when you need it most.

THESE AMERITAS PLANS ARE AVAILABLE TO YOU Dental (PPO). Keep a bright, healthy smile with an Ameritas dental insurance policy. Our policy provides benefits for dental care in or out of network.

Vision. Don’t take your vision for granted. The Ameritas vision insurance policy is administered by EyeMed to help with the costs of vision treatment.

THESE AFLAC SUPPLEMENTAL PLANS ARE NOW AVAILABLE TO YOU Dental (DHMO). Keep a bright, healthy smile with Aflac’s dental insurance policy. Our policy provides pre-negotiated copays for dental care at select in-network providers.

Hospital Confinement Indemnity. Hospital stays are expensive. An Aflac hospital confinement indemnity insurance policy can help ease the financial burden of hospital stays by providing cash benefits.

Accident. Accidents happen. When a covered accident happens to you, our accident insurance policy pays you cash benefits to help with the unexpected medical and everyday expenses that begin to add up almost immediately.

Short-Term Disability. How would you pay your bills if you’re disabled and can’t work? An Aflac short-term disability insurance policy can help provide you with a source of income while you concentrate on getting better.

Cancer/Specified-Disease with Plus Rider. Aflac’s cancer/ specified-disease insurance policy can help you and your family better cope financially if a positive diagnosis of cancer ever occurs. The Plus Rider pays a lump sum benefit amount along with additional benefits when you are diagnosed with a covered health event.

For more information, contact: Jared Mongold

Program Administator Cell: 727.565.7073 Email: aflac@floridaroof.com

FRSA Benefits Overview | www.ioausa.com BIJM0621 - 430

Critical Illness (Specified Health Event). An Aflac specified health event insurance policy is designed to help with the costs of treatment if you experience a covered health event.

1 NORC AmeriSpeak Omnibus Survey: Surprise Medical Bills. August 16-20, 2018. https://www.norc.org/PDFs/Health%20Care%20Surveys/Surprise%20 Bills%20Survey%20August%202018%20Topline.pdf – accessed March 30, 2020.

Unless otherwise assigned.

2

This is a brief product overview only. Benefits/premium rates may vary based on plan selected. Optional riders may be available at an additional cost. The policy/certificate has limitations and exclusions that may affect benefits payable. Refer to the specified policy/certificate for complete details, benefits, limitations, and exclusions. For availability and costs, please, contact your Insurance Office of America broker. © 2021 INSURANCE OFFICE OF AMERICA

Florida

July 2021

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

2020 Campanella Award Benefits of Roof Coatings Roof Maintenance and Long-Term Customer Loyalty FRSA Goes Back to the Future Builders of America Summit Meet the FRSA Staff

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Cover and this page: Waverly on Lake Eola, Orlando, 2020 S.T.A.R. Award submission by Wormley Roofing

Contents

FRSA-Florida Roofing Magazine Contacts:

12 | 2020 Campanella Award

For advertising inquiries, contact: Kelsey O’Hearne at: kelsey@floridaroof.com (800) 767-3772 ext. 127

16 | Benefits of Roof Coatings

All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850

22 | Roof Maintenance and Long-Term Customer Loyalty

View media kit at: www.floridaroof.com/ florida-roofing-magazine/

26 | FRSA Goes Back to the Future Builders of America Summit

#RoofingProtects #HireSmart

34 | “Teamwork Makes the Dream Work” Meet the FRSA Staff

On the iPad

Florida

ROOFING Available Online at www.floridaroof.com/florida-roofing-magazine/

July 2021

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher.

Florida Roofing (VOL. 6, NO. 7), July 2021, (ISSN 0191-4618) is published monthly by FRSA, 3855 N. Econlockhatchee Trl., Orlando, FL 32817. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

www.floridaroof.com | FLORIDA ROOFING

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FRSA LEGAL COUNSEL Cotney Attorneys & Consultants

How Yesterday’s Slashed Inventories Are Impacting Today’s Supply Trent Cotney, CEO, Cotney Attorneys & Consultants Every company struggles with keeping the appropriate inventory on hand. Whether a business is selling cars, breakfast cereal or construction materials, maintaining the right balance is nearly an art form.

Decades ago, companies were in the habit of stockpiling supplies, but that all changed with a concept called Just in Time. Created by the Japanese automaker Toyota, this approach involves having parts delivered to factories “just in time” to be used. The deliveries occur precisely when parts are needed, which avoids the expense and storage required to maintain a vast inventory.

Lean Inventories

In the past 50 years, many industries followed Toyota’s example. By using Just in Time, it seemed that everyone, from medical supply companies to food manufacturers to clothing lines, was able to cut costs while staying flexible and nimbly adapting as consumers’ needs and preferences changed. It all seemed like a great idea — until the world faced a pandemic, as well as other disrupting factors.

As the COVID-19 pandemic spread all over the globe in 2020, factories shut down temporarily. Lean inventories were depleted, and the manufacturing of new supplies fell behind. Remember the shortage of personal protective equipment in the early days of the pandemic? That was due in large part to low inventories and manufacturers’ inability to produce vast supplies quickly.

In addition, transportation routes were either closed or in chaos. Truck drivers and port workers were unable to distribute goods that were made in Asia and ready for delivery in Europe, North America and elsewhere.

Aside from pandemic-related challenges, winter storms shut down oil production for a time, causing gas prices to rise. With all those factors combined, consumers reported higher prices at the supermarket, in addition to shortages of Grape-Nuts, pet food and other everyday items.

Affected Industries

Now, as the months have passed, businesses worldwide are facing a supply chain in upheaval. When a massive ship got stuck in the Suez Canal in early 2021, blocking the main shipping channel between Asia and Europe, the world saw just how fragile the distribution

system could be.

Ironically, the industry that created and came to rely on Just in Time is being crippled by it. A shortage of computer chips that are vital for auto manufacturing is wreaking havoc on vehicle companies in the US and internationally. As the pandemic began, manufacturers cut their orders for these computer chips, expecting that demand for cars would decrease. Then demand actually increased, but they could not react quickly enough since producing the chips takes months. The current result is that new, used and rental car inventories are in short supply, which impacts car sales, as well as travel.

Construction is feeling the effects of shortages too.

As sawmill productions slowed, lumber production decreased and has yet to catch back up. In addition, paint, sealants and other essential materials are hard to come by and deliveries have been delayed. As companies try to ramp up as the pandemic subsides, projects are stalled.

What Went Wrong

Industries that embraced lean inventories came to take reliable manufacturing, shipping and delivery services for granted. When those were disrupted, businesses of all kinds were not prepared to handle demand for their products.

Many companies were lured into the Just in Time model as a way to save money. By remaining lean, they could spend less on warehousing, which helped their bottom line. Some businesses then chose to use their extra cash for share buybacks, a trend that appeals to their stockholders. Buying back their own stocks enables companies to lift their stocks’ value by having fewer shares in circulation. However, this practice also hinders companies from investing in new products, expanding and stockpiling necessary supplies.

Businesses in many countries adopted this buyback practice, but the US led the way. One unfortunate result was that, as the pandemic began to spread, Continued on page 47 www.floridaroof.com | FLORIDA ROOFING

5

FRSA LEGISLATIVE COUNSEL GrayRobinson

Impact Fee Reform Legislation Signed Into Law Chris Dawson, Attorney, GrayRobinson Law Firm A sweeping impact fee reform package moved through the Florida Legislature during the 2021 regular session, ultimately passing during the final week. The legislation, HB 337 by Representative Nick DiCeglie (R – Largo) and SB 750 by Senator Joe Gruters (R – Sarasota), was subsequently signed into law by Governor Ron DeSantis on June 6, taking effect immediately with some provisions applying retroactively to January 1, 2021.

This new law makes several revisions to and places significant restrictions on local governments’ abilities to levy and raise impact fees within their jurisdictions.

It defines the terms “infrastructure” and “public facilities” and clarifies existing statutory text. In addition to local governments, the bill requires special districts to credit against the collection of impact fees any contribution related to public facilities towards impacts on the same type of public facilities for which the contribution was made. All credits against impact fee collections must be made regardless of any provision in local government or special district charter, comprehensive plan policy, ordinance, resolution or development order or permit.

The bill also provides that the assignability and transferability of impact fees apply to all impact fee credits, regardless of whether the credit was established before or after the effective date of the bill.

The legislation provides that if a local government, school district or special district impact fee increases not more than 25 percent above the current rate, the increase must be implemented in two equal annual increments. If a fee is increased between 25 and 50 percent above the current rate, the phase in is four equal installments. No impact fee increase may exceed 50 percent and an impact fee may not be increased more than once every four years.

Notably, an exception to these requirements is provided if a local government, school district or special district establishes the need for the increased impact fee pursuant to the rational nexus test, uses a study showing the extraordinary circumstances requiring the additional increase that was completed within 12 months before the increase, holds at least two publicly noticed workshops and adopts the increase by at least a two-thirds vote. Several local governments around the state have already indicated their intentions to utilize this exception process in the coming weeks, which 6

FLORIDA ROOFING | July 2021

is likely to draw administrative or legal challenges.

Lastly, the bill provides that an impact fee may not be increased retroactively for a previous or current fiscal or calendar year. The impact fee increase limitations operate retroactively to January 1, 2021. The bill also revises a current affidavit requirement so that local governments must attest to their compliance with this new law.

The signing into law of this impact fee reform package marks a conclusion to a legislative effort that has been years in the making. Now, all eyes turn to the “extraordinary circumstances” exception as local governments across the state weigh their abilities to levy and raise impact fees under these new stringent standards.

FRM

Chris Dawson is an Attorney and professional Lobbyist for GrayRobinson’s Orlando office and is licensed to practice law in both Florida and Alabama. He primarily focuses on lobbying and government relations for public and private sector clients at the executive and legislative levels of state government. He is credentialed as a Designated Professional Lobbyist by the Florida Association of Professional Lobbyists. Chris also holds two degrees in Civil Engineering and has experience in construction litigation and design professional malpractice defense.

Hurricane Season Has Met Its Match with Concrete Roof Tile Hurricane season is around the corner.

Protect your next residential or commercial roofing project with concrete roof tile, the best defense against high winds, tropical storms and hurricanes. Thanks to its inherent durability, concrete tile roofs—when properly fastened to code—can withstand sustained windspeeds of up to 180mph.

In addition, they are hail and impact tested and offer a noncombustible Class A fire rating. Protection from the elements begins with an Eagle Concrete Tile Roof.

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For even greater peace of mind, consider fortifying the overall roofing system with The Dual Fix Hybrid System*.

This installation method increases the durability of any roofscape by merging the trusted advantages of mechanical fasteners, or tile screws, with the improved uplift resistance of single-component tile foam adhesive for greater attachment strength. When properly installed, this technique provides the highest uplift protection from winds associated with a category five hurricane. *Mechanical Fasteners and Tile Bond Roof Adhesive, products associated with The Dual Fix Hybrid System, are not products of—nor warranted by— Eagle Roofing Products.

To learn more about our products and The Dual Fix Hybrid System, contact your local Eagle Account Representative or visit eagleroofing.com

Industry Updates TAMKO Announces Executive Sales Leadership Promotions

TAMKO is proud to continue its focus on sales and marketing with the promotions of two key leaders.

Longtime TAMKO executive Stephen McNally has been promoted to Senior Vice President and Alex Hines has been promoted to McNally’s previous position of Vice President of Sales and Marketing.

McNally joined TAMKO in 1989 as a Territory Manager earning successive promotions to Northeast District Sales Manager, Assistant Vice President-Sales and Marketing and his most current role as Vice President of Sales and Marketing. McNally will continue to provide executive leadership to critical areas related to TAMKO’s sales and marketing efforts, including future expansions of TAMKO’s new Proline Series shingles introduced earlier this year.

“Stephen has done an outstanding job leading TAMKO’s Sales and Marketing, driving tremendous growth in sales and profits, while creating mutually beneficial customer relationships and mentoring and developing an outstanding TAMKO sales team,” said TAMKO’s Chairman and CEO David Humphreys.

“Alongside Stephen’s leadership, Alex has played a key role over the last 16 years in TAMKO’s Sales and Marketing operations, so we’re looking forward to the continued growth these promotions will bring to TAMKO.” Hines earned a bachelor’s degree in Business Administration with an emphasis in Marketing from Missouri Southern State University prior to joining TAMKO in 2005 as a Project Manager. He has earned several promotions, including Corporate Account Manager, Director of Marketing, Director of Builder/ Contractor Relations and his most recent position as Assistant Vice President of Sales and Marketing. In 8

FLORIDA ROOFING | July 2021

his new role, Hines will assume leadership of TAMKO’s Sales organization, Marketing and Communications and Warehousing.

“Alex has proven sales success and I’m confident his experience and leadership will help TAMKO continue its focus on sales and marketing,” said Senior Vice President Stephen McNally. “TAMKO customers are in good hands.”

ProVia’s New Metal Roofing System Receives Florida Certifications

ProVia, a leading manufacturer of professional-class exterior residential building products, announced its residential stamped metal roofing system is now certified for use in all Florida wind speed areas, including Florida’s High Velocity Hurricane Zone (HVHZ).

ProVia’s residential metal roofing system has design pressures that are equal or less than -56 psf that meet the following Testing Application Standard (TAS): TAS 100 – wind and wind-driven rain resistance; TAS 110 – physical properties of roof membranes, insulation, adhesives, mastics, coatings, and TAS 125 – uplift resistance testing for roofing panels.

ProVia’s residential metal roofing line is engineered to stand up to the most severe weather. Launched in January 2021, ProVia’s new residential metal roofing system features a weather-resistant design and construction that includes a four-way, multi-point locking system. This system provides edge-to-edge secure panel placement, field anchoring, defense against wind uplift at speeds up to 180 mph, a barrier system for shedding the forces of sheeting rain and a reverse-side WaveLock design for increased panel strength. ProVia’s galvanized steel panels are manufactured with 10 percent more galvanized steel to provide lifetime protection from hail, wind, rain and corrosion.

Standard Industries Holdings to Acquire W.R. Grace & Co.

W.R. Grace & Co., a leading global specialty chemical company and Standard Industries Holdings Inc., the parent company of Standard Industries, have entered into a definitive agreement for Standard Industries Holdings to acquire Grace.

The all-cash transaction is valued at about $7 billion

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and includes Grace’s pending pharma fine chemistry acquisition.

Grace will operate as a standalone company within the portfolio of Standard Industries Holdings, which includes Standard Industries’ businesses GAF, BMI Group, Schiedel, Siplast, SGI and GAF Energy.

The closing of the transaction is subject to customary closing conditions, including approval by Grace shareholders and the receipt of certain regulatory approvals. The parties expect the transaction to close in the fourth quarter of 2021. Upon completing the transaction, Grace will become a privately held company and its common stock no longer will be listed on the New York Stock Exchange.

David Millstone and David Winter, co-CEOs of Standard Industries Holdings, said, “We are thrilled to welcome Grace to the Standard Industries family and look forward to working with its exceptional team to usher in a new era of innovation and growth for Grace, its employees, customers and the communities in which it operates.”

Josh Kelly Named Senior Vice President at OMG, Inc.

OMG, Inc. has promoted Josh Kelly to the position of Senior Vice President for Business Development.

In this new role, Josh will focus on strategic growth opportunities, including mergers and acquisitions, product development and licensing, as well as strategies to expand OMG’s business.

He reports to Hubert McGovern, President and CEO of OMG. “Josh is uniquely qualified to fill this key position,” said McGovern. “He has a deep knowledge of both our roofing and FastenMaster businesses and markets. He also has a proven track record for developing disruptive technology, the best example of which is our industry leading RhinoBond induction welding system.

He will also play a critical role on the senior management team at OMG,” said McGovern.

Josh started with OMG in 1991 as a Project Coordinator and has held several positions within the roofing division including Key Account Manager, Vice President of Marketing, General Manager and, most recently, as Vice President of Product Development and Innovation.

Josh is a member of the Single-Ply Roofing Industry (SPRI) trade association, a past President of the Roofing Industry Alliance and a current member 10

FLORIDA ROOFING | July 2021

of the Board of Directors for the National Roofing Contractors Association (NRCA).

He holds a Bachelor’s degree from the University of Massachusetts in Amherst and an MBA from Western New England University.

The Roofing Alliance Announces 2021-2022 Leadership The Roofing Alliance, celebrating 25 years as the foundation of the National Roofing Contractors Association (NRCA), proudly announces their Board of Trustees for 2021-2022.

Dave Lawlor of ROCKWOOL North America will serve as the new President and Kelly Van Winkle of King of Texas Roofing Company LP will serve as the first female Vice President.

The Roofing Alliance mirrors the best of the roofing industry. Made up of roofing professionals including manufacturers, distributors, service providers and contractors, they sit next to each other with equal voting rights, working to fund important programs, educational initiatives and charitable efforts that advance and elevate the professionalism of the roofing industry. The volunteer leadership are dedicated roofing professionals who offer their combined talents and commitment to guide this important foundation.

FRM

Burt Logan Honored as 2020 Campanella Recipient Lisa Pate, FRSA Executive Director FRSA’s highest honor is the Bob Campanella Memorial Award, which is presented each year to the FRSA member who is deemed most worthy of recognition for service to his or her community, the Association and to the industry. The award was initiated in 1965 by the St. Petersburg Roofing and Sheet Metal Contractors’ Association as a memorial tribute to the late Bob Campanella, owner of Ace Roofing Company, St. Petersburg.

Suggestions are taken from the membership and submitted to a committee of previous Campanella Award recipients who select the winner each year. Recent winners include: 2019 George Ebersold 2018 Dick Pittman, CPRC 2017 Loretta Hartley 2016 Dave Shewski, CPRC 2015 Keith Swope, CPRC 2014 Jim Brauner 2013 Gary Register

presentation included information about Burt’s life and work in the industry.

Burt was born in Wilkes-Barre, Pa. into a close-knit FRSA salutes these fine members for their dedicafamily. At the tender age of six, the family relocated to tion and support of the industry!

Winter Springs and then to Oviedo, Fla. where he grew With COVID-19 taking over 2020, FRSA’s Annual up. He attended Oviedo High School where he met his Convention and Expo were cancelled. So plans for future bride. After graduating high school, Burt joined this award also changed. Normally, during the Officer the Marines Corp. to serve our country.

Installation dinner, the Campanella Award is the Burt has been involved with FRSA for many years. highlight event, mostly because this coveted award is In fact, you could say he grew up with FRSA: his father only given out after close consideration of a slate of was an FRSA Honorary Member who contributed members who have contributed greatly to the industry much to the Association and the roofing industry and FRSA. Since we were unable to present the 2020 through the years. Burt followed in his father’s award with the ceremony it deserves and in front of footseps. industry peers, we decided to award it once we were One of the reasons Burt has been successful is able to gather in person again. That opportunity first that he has never lost sight of the importance of being presented itself during the April Board of Directors proactive in getting things done instead of waiting to and Committee meetings in Bonita Springs. respond to circumstances after the fact. He is conFRSA’s two highest honors are serving on the sistently pro-FRSA and is known by the Association Executive Committee, where you work your butt off staff as one of their go-to guys, always making himself for five years, and receiving the Campanella Award. available when a volunteer is needed.

The previous award winner, George Ebersold, Tom Over the years, his enthusiasm has been reflected Tanenbaum Inc., Orlando, had the honor of presenting in his involvement as a key member of the Wind his friend and mentor, Burt Logan, Jr., CORE Roofing Mitigation Group, Codes, Convention, Public Relations Systems Inc., Orlando, with the 2020 award. The and Marketing, Energy and Environment, Building, 2012 Bill Bryans, CPRC

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Worker Training, Editorial Review, Advisory and Governmental Affairs Committees, along with serving on the Affiliate Council, as a Credit Union Board of Directors and Educational and Research Foundation Trustee. In addition, he currently serves on the Florida Building Commission Roofing TAC and FRSA’s Codes Subcommittee. What’s that saying? “You want something done, give it to a busy person.” Burt is that person.

Burt doesn’t get any time off at the quarterly FRSA Board and Committee meetings and it’s one of the reasons he received the Bieler “Enthusiasm Gets It Done Award” in 2008. He is a past President of his affiliate, CFRSA, the Central Florida Roofing Contractors Association. And although he proudly adds the designation “Junior” to his name there is nothing junior in the way he shares his volunteer spirit and works for the common good.

In 2012, then President Bob Mahoney, awarded Burt the President’s Award and in 2016 he recieved Life Membership, which is presented to individuals in recognition of their many years of outstanding service to the roofing industry and FRSA. Only FRSA Past Presidents who have been active with a member company for at least 25 years, qualify for Life Membership.

Burt has been involved in the industry for over 30 years in the greater Orlando area, starting with TipTop Roofing in 1986. He had a long tenure with EH Engelmeier Roofing and Sheet Metal Company and worked with a few other companies before finding a home with CORE Roofing Systems several years back, where he is Chief Estimator among other duties.

Burt served as FRSA President in 2014 and his theme was “Building on a Strong Foundation,” reflecting his commitment to the future of FRSA as well as recognizing the significant contributions made by those who came before us.

Although he seems like a workaholic, he is passionate about the industry, education, community projects, the welfare of FRSA, family and God. He married his high school sweetheart, Cathy, and together they have three beautiful girls – Emily, Abby and Meghan. His oldest daughter is married and his son-in-law, Angel, is like the son he never had. Burt is a member of the Knights of Columbus and active in his church. In his spare time, he loves to fish and golf, though he doesn’t get to as much as he would like.

Todd Shannon, owner of CORE Roofing Systems shared these words of encouragement for Burt with us. “Burt, Dusty and I are thrilled to offer our sincerest congratulations to you on behalf of the entire CORE family as recipient of the Campanella Award. What an amazing honor that could not go to a more deserving person who gives his all everyday to his family, his occupation, FRSA and the roofing industry as a whole.

We also would like to acknowledge and congratulate Cathy, Emily, Abby, Megan and your mother, who are a big part of this accomplishment. There is no doubt that Burt Logan, Sr. is beaming with pride from above right now. We are celebrating the entire Logan clan from afar.”

“CORE Roofing Systems would not be where it is in Florida today without your knowledge, expertise and guidance in all facets of the business. Your leadership, oversight and eagerness to teach others is invaluable as is the passion and work ethic you bring every day.

I personally could not thank you enough for what you have taught me and the thousands of conversations we’ve had and continue to have still trying to figure it all out. A very personal thank you and congratulations from myself, Ande and the boys on this outstanding honor.”

Congratulations, Burt!

FRM

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For more information, contact Maria at maria@floridaroof.com or 800-767-3772 ext. 142 www.floridaroof.com | FLORIDA ROOFING

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Benefits of Roof Coatings and the Differences Between “Painting” and “Coating” a Roof Chris Huettig, National Director of Technical Services, KARNAK Corporation

Benefits of Roof Coatings

Today, more than ever roof, coatings are being used and discussed as a solution to maintain and extend the service life of existing roofs. There are many reasons for the accelerated growth roof coatings continue to enjoy. Before we cover those reasons, let’s clarify the misconception that the phrases “painting a roof” and “coating a roof” are interchangeable. They are not.

Paint vs. Roof Coating

For most of us, it is understandable that the application of a liquid using a brush, roller or spray would be referred to as “painting.” After all, at one point or another we have painted or had someone paint the walls and trim of our house. So, when we see someone applying a fluid product to a roof, our reaction is that roof is being “painted.” But, if a roof coating is being used and applied properly, the roof is being “coated.”

What’s the Big Deal?

For starters “paint” and “roof coating” are not the same and they are each designed for different purposes. Paints typically have lower solids content than coatings, are generally thinner in viscosity and are usually applied to rigid surfaces.

On the other hand, roof coatings contain high performance binders and have higher solids content.

They are specifically formulated to perform and protect low-slope residential, commercial and industrial roofs from the damaging effects of weather and harsh environmental conditions such as UV light, water 16

FLORIDA ROOFING | July 2021

exposure and wind. Roof coatings are fully exposed and directly facing the elements 24 hours a day, 365 days a year. They are typically applied to elastic, dynamic substrates such as modified asphalt, thermoplastic and thermoset membranes and metal which are characterized by high elongation and contraction properties, all of which can experience hundreds of thermal cycles a day.

A coating’s robust formulation contains high quality elastomeric resins and additives designed to adhere to these substrates to provide many years of protection and service. These resins and modifiers allow coatings to expand and contract with the roof, providing a continuous, durable protective film.

The term “painting a roof” recalls the image of someone rolling on sufficient “paint” to change the color of the roof surface. However, if the product being applied is actually paint, it will probably fail (even when applied at the correct paint manufacturer’s recommended coverage). Paint is usually acceptable for application to a bedroom wall or exterior siding, but “coating a roof” on the other hand requires application of a “roof coating” (by roller, brush or airless sprayer) at a specified coverage rate and in a continuous film.

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Application

Besides surface preparation, following the recommended coverage rate is critical when applying a roof coating. A roof coating not applied in the proper sequence, number of coats and recommended coverage rate will not develop the required finish film properties.

Failure to apply properly may lead to poor adhesion, possible delamination and premature failure. A coating application requires deliberate thoughtful preparation and application.

The use of roof coating begins with the understanding that a building owner already has a viable roof, of course this should be verified first by conducting a visual inspection and moisture survey. Why replace it when you can repair the problem areas and then apply a roof coating system over top? Typically roof coatings are used in conjunction with compatible mastics for sealing and repair, leading them to be called “roof coating systems” that may also employ using two or more coats and may include the use of fabric reinforcement depending on the conditions (flashing, penetrations, etc.) of the existing roof. Roof coating systems may include primers, substratespecific base coats and reflective finish coats.

can avoid or delay the removal of an existing roof and avoid the associated disposal costs which are getting higher as landfill space reaches a premium. They also avoid the possibility of having to bring the roof up to current energy code requirements if a new roof is installed. Associated savings for building owners can be realized as well as the potential to reduce a building’s peak cooling demand with the use of highly reflective finish roof coatings.

Other Benefits

Not all the benefits of roof coating systems are directly linked to monetary savings. The application Why Roof Coating Systems are Enjoying of coating systems avoids disrupting the inside work Dramatic Growth environment, making them more attractive to building The benefits of roof coating systems check several owners who cannot afford to temporarily shut down or important boxes. To the roofing contractor, they offer move operations while reroofing is taking place. Roof another stream of revenue that helps their building coating systems are sustainable. When the coating owner clients maximize the service lives of their roofs. system draws near the end of its useful life, the roof This can help contractors maintain contact with clients can be recoated to extend the life of the original coatand better position them to install the next roof when ing system. An investment in a roof coating system the time comes. Roof coating systems are installed is one of the most affordable, long-term solutions with smaller crews than what is needed for reroofing, to extend the service life and increase the return on making them attractive options in today’s reduced investment of many roofs. Selecting a manufacturer labor market. with long-term experience and reputation in the manBuilding owners stand to gain the most from roof ufacture of roof coatings is your best starting place. coating systems. From an economic standpoint, they FRM Chris Huettig is a coating specialist who works with contractors, building owners and design professionals in understanding the uses, benefits and applications of roof coating systems. After spending over 26 years in the roofing industry, Chris offers a combination of field experience and technical knowledge to bring a unique perspective in offering liquid-applied roof solutions.

Chris is the National Director of Technical Services for KARNAK. One of the benefits of this role is in working with stakeholders to ensure they understand and have the necessary information to properly evaluate a coating project.

Chris is a member of the Roofing Alliance’s Roofing Curriculum Task Force that helped create the first dedicated college course on roofing, offered by Clemson University. Chris holds a BS in Biology from Eastern Kentucky University.

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FLORIDA ROOFING | July 2021

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FRSA Executive Committee Adam Purdy, CPRC President

Matt Criswell Vice President

Joe Byrne President Elect

Les Sims, CPRC Secretary Treasurer

Adam is President of Edwards Roofing Co. Inc., Pensacola, where he has worked for the past 16 years. He and Tracy have been married for 15 years and have four children. Adam has a BA degree in Finance and serves as a Trustee for FRSA’s Educational and Research Foundation, the Endowment Board of Governors and the FRSA Self Insurers Fund. Adam has also earned the Certified Professional Roofing Contractor (CPRC) designation from FRSA. He loves working with the people in the industry that make up FRSA.

Joe is the President of Byrne Roofing and BRI Roof Consulting Group, West Palm Beach, has been in the roofing industry for over 50 years and is an FRSA Honorary Member. He received the “Jim Carr Lifetime Achievement Award” and is a four-time Palm Beach County Roofers Association “Golden Hammer Award” recipient. Joe and his wife, Vicki, have two children and two grandchildren. He loves that FRSA provides a great exchange of information and numerous friendships in the industry that he loves.

Matt is President of WeatherShield Roofing Group, Inc., a commercial roofing company in Longwood and recently opened Marathon Roofing and Contracting for residential roofing. He is married to Jackie and they have two children, Elizabeth and Aniston. A Bieler “Enthusiasm Gets It Done” and S.T.A.R. Award recipient, Matt is a third generation Central Floridian who attended UCF and Rollins College. He loves the closeness, education, problem solving and camaraderie that the Association brings to every facet of the industry.

Les is President of Armstrong Roofing, Inc., San Mateo, where he began his roofing career in 2000 after being honorably discharged from the US Navy. He started as a laborer and worked his way up to President in 2018. Les has been married to Gina for 21 years and they have three children. Les has also earned the Certified Professional Roofing Contractor (CPRC) designation from FRSA. He takes pride in owning a company that was started in the late 1940s, values the lifelong friendships he has made as a member of FRSA and looks forward to many more years in the industry.

ADVERTISING – From Signs to Social Media – License Numbers Required!

Advertising is important to Florida contractors and can make the difference between a great business year and just making ends meet. Florida contractors have many new ways of promoting their businesses with the increased use of internet websites and the advent of social media technologies. As advertising evolves, it is important for Florida contractors to remember that their license number must be included in all offers of service, bids, business proposals, contracts or advertisements, regardless of the medium. Pursuant to Rule 61G4-12.011, F.A.C., advertisements include any electronic media including Internet sites. So please remember to include your license number on your websites, social media pages and other advertisements.

If you have any questions regarding advertising requirements, please review the Construction Industry Licensing Board’s FAQs or you may contact the Department’s Customer Contact Center at 850-487-1395.

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FLORIDA ROOFING | July 2021

Brian Swope, CPRC Immediate Past President

Brian has been Vice President of Tampa Roofing Co. Inc. for the past 18 years. He is a fourth-generation roofing contractor, two are FRSA Past Presidents: his grandfather and father. Brian is married to August and they have two sons, Luke and Evan. Brian has also earned the Certified Professional Roofing Contractor (CPRC) designation from FRSA. An Ole Miss graduate, he loves the way FRSA works together as a group to promote common goals through education and professionalism.

Manny Oyola, Jr. Incoming Secretary Treasurer

Manny is Technical Manager Eastern Region Florida for Eagle Roofing Products where he has worked since 2007.

He received his Florida certified roofing contractor license in 1981 and owned a roofing business in South Florida. Manny has been married to Arlene for 46 years, they have four daughters and eight grandchildren. He is an FRSA Honorary Member and has received the Bieler “Enthusiasm Gets it Done Award” and the “Earl Blank Memorial Heart Award.” Manny loves the camaraderie and friends he’s made through FRSA and strives to educate the professional contractors in the industry.

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Roof Maintenance and Long-Term Customer Loyalty Lee Ramsey, Vice President Sales Commercial Southeast Region, GAF The importance of roof maintenance is no secret among contractors. However, it’s relatively unknown among most building owners. Given that building owners are the ones who decide when and how often their roofs are maintained, this often means that maintenance doesn’t get done.

It’s easy for contractors to focus on just installing a roof at the beginning and leaving future maintenance up to the building owner. But if a representative from your company doesn’t help the customer understand routine maintenance needs, your installation may fail before its time.

Common Misunderstandings Among Building Owners

A roof warranty can often be misinterpreted by building owners. They assume that it will cover anything that may happen to the roof, regardless of whether or not maintenance is performed. This can lead to frustration down the road when they discover that many warranties require routine maintenance as a prerequisite for coverage.

“The first thing out of everyone’s mouth when a problem occurs is, ‘Well, I got a 20-year warranty.

What’s going on?’” says Michael Black, Director of Service and Maintenance at Sutter Roofing. “So, my biggest thing with customers is that when I first go meet them, I explain exactly what their warranty covers and does not cover and I explain to them the importance of preventative maintenance.”

Building owners may assume that a roof is not truly damaged unless they notice an obvious issue, such as water damage, from the inside. This “out of sight, out of mind” attitude can leave owners with massive repair bills that could have been avoided with regular inspections.

Educating building owners isn’t technically the responsibility of a contractor but doing so can bring a major boost to your business. It can help foster customer loyalty by saving your customers’ money, which can, in turn, create long-term regular business for you.

So, how do you go about educating customers about maintenance? A good place to start is to go over the most common types of damage that can be found on a low-slope roof and how regular inspections can help prevent them.

What Customers Should Know About Roof Maintenance

There are a few key areas of maintenance that all 22

FLORIDA ROOFING | July 2021

contractors look for when maintaining a roof, which customers should also keep in mind when determining when to get their roof inspected.

Vegetation

Vegetation build-up on low-slope roofs can be easy for a customer to ignore until it’s too late. They often let leaves and other debris build up until clogs form in drains and gutters, leading to water damage.

This is a problem almost anywhere, but it can be especially damaging here in Florida. Heavy rains from tropical storms are already risk factors for water damage and those risks become exponentially greater when drainage systems get blocked up with vegetation.

When possible, it’s helpful to perform yearly inspections before storm season. As Michael Black explains, “Before storm season, you want to make sure that your roof is clear and your drains are clear. Some of these storms can dump up to 20 inches of rain and if you have a bunch of vegetation, clogged gutters and clogged drains, that can cause major inside leak issues.”

Caulking and Sealants

The caulking and sealants at termination points can start to wear down after just a few years, especially under the Florida sun.

If caulking and sealants weaken too much, it can invite water damage and otherwise weaken the roof’s integrity. However, simple fixes like caulking or resealing joints with a liquid-applied membrane can improve roof performance long-term.

To make sure caulking and sealants get repaired the moment they start to wear down, contractors should be thorough when looking for these and other types of issues. Take time and inspect all aspects of the roof. With roofing, there are many things that may go unnoticed unless you thoroughly inspect it.

Foot Traffic and Surface Damage

Most customers assume that any flat roof can be walked on without issue. It’s important to make

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building owners aware that foot traffic, dropped tools and rooftop utility work all leave behind wear and tear that can amount to real damage over time.

Of particular concern for Florida roofs is the damage done by A/C unit installation and maintenance.

Few HVAC contractors understand roofing codes and they can be unintentionally brutal to a low-slope roof.

Sometimes an A/C installation will impact the integrity of the roof to the point where it’s no longer up to code, not to mention the potential damage caused by dropped tools or heavy foot traffic during the work.

Owners should know who’s on their roofs and when so they can keep tabs on their roof’s integrity.

Something as simple as a dropped screwdriver can weaken the membrane, so make sure they know to reach out for an inspection whenever a significant amount of rooftop work has been done.

The Business Benefits of Open Communication

Helping building owners understand roof maintenance is so much more than just the considerate thing to do – though it certainly is that. Proactive communication about proper maintenance can actually help you grow your business in the long run.

Customers appreciate learning ways they can save money. Illustrating the long-term price of forgoing maintenance can be enough to make most building

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Lee Ramsey is Vice President of Sales and Commercial Roofing, Southeast for GAF. He attended the University of Central Florida in Orlando and began his roofing career at Bradco Supply and has worked for GAF for the last 31 years. Lee is married to Andrea, and together, they have four children who are all involved in the roofing industry. They also have five grandchildren.

In addition to spending time with family, Lee enjoys fishing and skiing.

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owners exceptionally grateful for your help. This in turn can bolster your reputation and get you more word-of-mouth recommendations.

In addition, routine maintenance gives your company regular, long-term business that you can count on. Each happy customer will call you to perform their maintenance year after year, giving you a predictable flow of high-margin, low-liability work to grow your bottom line.

When you educate the customer about roofing, they’re going to respect and trust you. Once you earn their trust, you have a customer for a long time.

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BACK << TO THE FUTURE BUILDERS OF AMERICA SUMMIT

Mike Silvers, CPRC, Owner of Silvers Systems Inc. and FRSA Technical Director

Back in March of 2019, FRSA participated in its first Future Builders of America (FBA) Leadership Summit (see May 2019 Florida Roofing article). The FBA was founded by members of the Florida Home Builders Association (FHBA) in 2003. The Summit is attended by high school students active in FBA throughout Florida. They spend several days at the camp learning about the construction industry and participating in other camp activities. At the Summit, we’ve had the opportunity to present a course on roofing for eight different groups of students. Each class is 75 minutes in length and our objective is to expose the students to the many career paths that the roofing industry offers while also providing them with some basic roofing knowledge. The first part of the class includes a presentation called “Why Roofing?” which is meant to answer the question in 20 minutes. The second portion of the class involves hands-on roofing applications on mockups, which helps keep the students engaged.

During our first Summit presentation we used a two-ply self-adhering low-slope system for the handson demonstration. The reviews we received on the classes were very positive. Shortly after that, Les Sims, CPRC, Armstrong Roofing Inc., San Mateo, FRSA Educational Research Foundation Endowment Trustee 26

FLORIDA ROOFING | July 2021

and Chairman of the Foundation Board of Governors, was one of our volunteer instructors who suggested to the Trustees that FRSA and the Foundation become Diamond Sponsors of the next event. A commitment was made to support the Summit the following year.

One of the great things about the Summit is where it takes place. Through cooperation with the Future Farmers of America (FFA), FBA uses the beautiful FFA Leadership Training Center on Lake Pierce in Haines City. The facility is equipped with a lodge, meeting rooms, apartments, campsites, a swimming pool and much more. It also includes a separate bathroom facility; more on that later. When FBA holds its Summit, students take on construction and maintenance projects at the facility to help return the FFA’s gracious support.

The folks at FBA approached FRSA about possibly reroofing the aforementioned bathroom facility as part of the students roofing program. FRSA had concerns about getting anything done within the 75-minute timeframe. We were also concerned about the student’s safety and training them in proper fall protection use. At an FRSA meeting, discussion about our concerns arose and Diana King, Springer-Peterson Roofing & Sheet Metal Inc., Eaton Park, expressed interest in the Polk County Roofing Contractors

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Association (PCRCA) taking on the reroofing as a volunteer project. In the early spring of 2020, volunteers from Springer-Peterson and Imperial Roofing of Polk County Inc., Winter Haven, not only reroofed the building but also provided video including drone shots that we used as part of the next presentation for the students. Many thanks for these companies’ generosity and the crew’s hard work.

Like so many other events, the 2020 Summit was cancelled due to COVID restrictions. FRSA chose to roll over our sponsorship to the next event, which was eventually rescheduled for April 2021.

Having completed the shingle reroof project, we felt that it would be appropriate to have the hands-on portion of this year’s program focus on the installation

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FLORIDA ROOFING | July 2021

of shingles. With the limited amount of time available, we concentrated primarily on installing shingles using a pneumatic nail gun. We also had students install some cap nails by hand over the underlayment. Keep in mind that some students had clearly never driven a nail before, never mind used a nail gun; but as we progressed, they started to get it. Not only were they getting it, but having fun doing so. It was hard to get some of them to give up the nail gun to the next student.

During the presentation I share with the students that the old expression of “hitting the nail on the head” has been misstated.

Hitting the nail on the head is no great accomplishment; as a young lady who remembered the 2019 presentation stated, “hitting the nail square on the head” is the goal. Some of you may have seen my visual demonstration of a way to remember rise in run by using my extended hand (if not, ask me some time), but as I was facing the screen describing rise, run and slope or pitch, I turned towards the students and two of them, who had also attended the 2019 program, had their hands already extended to demonstrate – a few moments of satisfaction to an old instructor.

Speaking of instructors, I want to thank those who have assisted in presenting these courses. They include the previously mentioned Les Sims in 2019 and Kenny Harp in 2019 and 2021. Kenny also oversaw

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for a student in each class that the instructors felt participated most actively.

The chance to introduce FRSA and share the opportunities the roofing industry offers to these young folks, with the counselors and other instructors who volunteered and attended, is just one way that we can improve the image of the industry. We also may attract one of your future employees.

In March 2021, Future Builders of America became a part of The Home Builders Special thanks to Imperial Roofing and Springer-Peterson Roofing and Sheet Metal.

Institute.

I hope that in the future, FRSA roofing families that have young students who are interested in a construction career will become involved in the Summit.

The adults can volunteer as counselors and spend time helping the students. For the kids, it is a great time not only learning but also enjoying swimming, campfires and many other activities.

This year they built push carts and had races. It is an opportunity to expose the students to many conscientious professionals that offer a great example of volunteering for a very important cause: all in a fantastic and beautiful setting with lodging provided.

Unfortunately, FRSA has a conflict with next year’s the bathroom reroof project. Manny Oyola, Eagle Summit schedule.

It is at the same time as our Board Roofing Products helped with the set-up and particiof Directors and Committee meeting in April.

Our pated in two days of classes in 2021, and Kim Wilson, involvement reflects well on both our industry and our Springer-Peterson Roofing & Sheet Metal Inc., who Association.

These students and others will evolve and volunteered in 2021. Having Kim participate and share are an important part of our industry’s future.

I hope her experiences and the opportunities for advancement available to young women in the roofing industry, we can go “back to the future” again. seemed to strike a chord with many of the students. I personally appreciate all of their help. I think that they will tell you that the time and effort were well-spent.

We also want to thank Springer-Peterson for donating gift bags for every student that included their own gloves and safety glasses, which were even more important considering the COVID-virus. Eagle Roofing Products donated a high-quality 25-foot tape measure 30

FLORIDA ROOFING | July 2021

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Mike Silvers, CPRC is owner of Silvers Systems Inc. and is consulting with FRSA as Director of Technical Services. Mike is an FRSA Past President, Life Member and Campanella Award recipient and brings over 40 years of industry knowledge and experience to FRSA’s team.

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Five Safety Protocols to Protect Your Construction Equipment Against Theft Brad Bush, Senior Vice President, HUB International FL Between March 2020 and March 2021, the cost of lumber increased by 250 percent. The cost of other building materials are soaring too and these materials are often scarce as well. Many construction projects are at risk of not being completed on time – or at all.

Here in Florida, where the construction industry is booming, the pressure is growing. Some contractors will go to any length to get what they need, even stealing materials or equipment to help push their project along.

But the bad players aren’t the only thieves. In fact, equipment theft is a persistent and costly problem for the entire construction industry, which reports between 600 and 1,200 cases of equipment theft every year, costing an average of $400 million across the US. What’s more, the issue is a lot bigger than simply the cost of replacing the stolen equipment. The indirect costs can be significant, stemming from job delays, penalties and downtime for operators, higher insurance premiums and sometimes even cancellation

of an insurance policy.

Some estimates suggest that the total cost of theft from residential construction sites can add one-to-two percent to the price of a new house.

With hundreds of thousands of dollars worth of equipment located on construction sites at any given time, the only way to manage the risk is to take proactive measures to increase security on site.

All construction sites are at risk. Consider these five protocols: ■ Keep complete records. Make sure you know where your equipment is at all times. Document exactly what’s on site to facilitate recovery and to

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FLORIDA ROOFING | July 2021

efficiently identify missing equipment and tools.

Mark or label each piece, whether they are smaller hand tools or heavy equipment, with the company name. Use welders or etching tools to make the identification hard to remove and don’t forget to mark any attachments or removable parts as well.

This helps identify and reclaim stolen property.

■ Introduce multiple defenses. If a criminal has to work hard, he’s likely to go somewhere else.

Make sure you have fences and keep gates locked.

Even a chain-link fence with plywood attached may be adequate. Then place signs on the fence to warn intruders of surveillance and caution them about the penalties for trespassing. Place appropriate lighting in strategic locations around the site and pair it with motion detection sensors and alarms. Access points should be limited and monitored, whether by a technology solution or an on-site guard, an expensive but necessary investment in a high-crime area.

loaders and tractors, it’s worthwhile considering solutions like hydraulic locks and options for hidden disconnects.

■ Return items. There’s nothing like appropriate, secured storage to deter thieves. In some cases, however, the best option is to remove items from a construction site completely. When you can’t store equipment safely on site, require workers to return all equipment to the shop as often as possible.

Develop and enforce a zero-tolerance policy for bringing tools home or leaving them in a vehicle.

Finally, remember that security doesn’t have to involve expensive devices and top-of-the-line systems.

Use a little common sense. Establish a no-key-left-behind policy to ensure keys are not stored on machinery and introduce a purchasing policy to ensure all equipment is individually keyed.

When it comes to security, a little can go a long way. These steps can make the difference between the job finishing on time or not finishing at all. In these ■ Adopt technology solutions. A variety of newer troubling times, where basic materials can be hard to protocols can enhance security for every firm. One source and supply chains are still slow and unreliable, newer option is motion-activated camera systems, you need every bit of security you can get.

FRM which may be hardwired or solar powered and rely on a cell phone signal or wifi. Motion sensors send Brad Bush is a Senior Vice President in the Jacksonville an SMS push notification to a mobile device in real region for HUB International Florida. Brad works time and an entire site can be covered with just throughout the Southeast and specializes in construca few cameras. GPS trackers are another option. tion, working with contractors on both their surety and From trailers and generators to even a small piece insurance needs. of machinery, a GPS tracker can be smaller than a cell phone and hidden in an unobtrusive spot.

When considering technology solutions, don’t forget Internet of Things (IoT) solutions. IoTenabled tags equipped with sensors can monitor the location of a large number of tools and equipment at a big job site in real time. These solutions can help with a variety of risks, from possible theft to fire and flooding.

■ Put it under lock and chain.

The pieces that are most at risk are the small ones: power tools, hand tools, equipment that can fit in a pickup truck, even equipment that can be attached to a trailer. Often, making it more difficult for thieves is enough to send them elsewhere. Portable equipment like generators and welders should be locked in a trailer, chained up in an encapsulated building or simply chained up in an out-of-sight area. When it comes to common targets such as skid-steer www.floridaroof.com | FLORIDA ROOFING

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Teamwork Makes the Dream Work Lisa Pate, FRSA Executive Director “Teamwork Makes the Dream Work” is one of my favorite sayings and it embodies the spirit of our small but hardworking staff. I’m often told what a great job our team does on projects, events and publications and I know that it takes all of us to accomplish these goals. Together, the Association (FRSA) and the Credit Union are a small staff of nine full-time employees and one consultant, each of us with a specific skill set that enables the whole organization to run smoothly.

FRSA is the largest regional roofing association in the country, offering membership benefits, industry-specific educational programs, code and technical support, human resource and legal services, meetings, events and media publications. Through the Credit Union, we offer equipment and vehicle loans, project financing, mortgage lending and in-person and online banking services. The Self Insurers Fund (SIF) offers workers’ comp insurance to members who meet its underwriting guidelines and, together, FRSA is a one-stop shop for the services and support contractors need to successfully run their businesses.

So, who makes up your FRSA team?

Anna Torres, Office Manager/Receptionist

Anna is new to FRSA, having been with us for only three months.

With FRSA’s Annual Convention and Expo approaching fast, Anna had to quickly learn how to handle many of our daily functions. She is responsible for overseeing our office, organizing vendors, outside office orders, electronic equipment, machinery, office supplies, mailings, phone systems and databases.

She assists the Executive Director, the Director of Convention and Expo and other staff members on an as-needed basis.

Part of Anna’s responsibilities include working on Convention and Expo items and we’re lucky that she has hands-on experience in this area. Anna graduated from UCF’s Rosen College of Hospitality and Management, Orlando and is no stranger to the convention industry. She’ll be one of our team members heading up the registration desk during the July 21-23 event.

The most important item I keep in mind when hiring is ensuring that new staff prospects will complement current staff personalities and Anna certainly meets 34

FLORIDA ROOFING | July 2021

that requirement. She is fun-loving, quick-witted and fits in with our mostly female staff of strong type A-plus personalities.

John Hellein, Director of Educational & Research Foundation

John has been with FRSA for nine years, beginning as the Editor of Florida Roofing magazine. Over the years, John transitioned from a staff person to a consultant, laying out graphics for the magazine and creating promotional material for the Convention and Expo.

He came back full-time last year as Educational Foundation Director.

His duties include staff liaison for the Foundation, Endowment Board of Governors and the Worker Training Subcommittee.

He also assists with the Codes Committee and Codes Subcommittee. John’s strengths include technology skills, photography and graphic design. Last year, he moved the Foundation Auction online, increasing donor exposure and enabling additional bidder participation.

John’s light-hearted personality and humor keep us laughing and mindful to not take ourselves too seriously.

Kelsey O’Hearne, Ad Sales Manager

Kelsey has been with FRSA for four years and her main job is to sell advertising for Florida Roofing magazine, but her speed and efficiency enable her to assist with other programs and services.

Kelsey started as our Office Manager, but with her outgoing personality and positive attitude, we knew she was destined for bigger challenges.

At the end of 2019, we brought Florida Roofing magazine ad sales in-house and Kelsey took on that task, exceeding previous sales numbers. Her technology skills enabled us to convert the magazine to digital and to offer digital

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advertising in addition to print media. Kelsey also works on various parts of the Convention and Expo, creating social and electronic media, handling the Convention mobile event app and the online registration system.

Kelsey is high-spirited and energetic and is always eager to accept new challenges, often finding better ways to accomplish tasks.

Maria Armas, Director of Member Services

Maria started with FRSA seven years ago and her two main areas of responsibility include bringing in new members and working with FRSA Affiliates. We consider both the lifeblood of our Association. Over the years, she has revised membership marketing materials, researched new affinity programs for members and created new promotions for membership. She works with all 13 Affiliate groups, sharing information and keeping the lines of communication open. Maria is the staff liaison for the Membership Committee, Affiliate Council and the Young Professionals Council, working with those members under 40 years of age.

Maria’s creative talents can be seen in artwork on the website, social media and graphics for the magazine. She is always looking for new ways to connect with member and creates clever marketing efforts to do so.

Although Maria seems quiet, she has an amazing sense of humor, is quick-witted and what I refer to as the ultimate team player. She’s always the first person to lend a helping hand to assist other staff members.

Cheryl Sulock, CMP, CSEP Director of Convention & Expo Cheryl has been with us for almost nine years and plans FRSA’s Convention and Expo – the largest regional roofing expo in the country – in addition to coordinating the Board of Directors and Committee quarterly meetings and is staff liaison to the Convention and Ladies’ Committees.

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FLORIDA ROOFING | July 2021

and Expo, making sure all the individual components of the event come together seamlessly – everything from event contracts, promotional material, venue set-up, vendors, exhibitors, social events, sponsorships, and sports tournaments to the Ladies’ and Kids’ Programs. I’m very grateful she’s so organized!

Although Cheryl is the consummate professional, she’s good-natured and lighthearted, often evoking humor even during the long busy days prior to the Convention.

Mike Reed, CPA Accountant and General Manager

Mike is FRSA’s money man and has been with FRSA for over 29 years. He prepares and oversees all aspects of the financials for the Association, Services Corp. (our for-profit entity for Florida Roofing magazine), Educational and Research Foundation, Foundation Endowment and the Political Action Committee. Mike also handles the investment accounts for all entities and he’s as conservative with our money as he is his own. Mike is an FRSA Honorary Member and a Florida CPA. Many of you have probably met Mike at our annual Convention as he oversees the registration desk and is the staff person manning the clay shooting and pistol tournaments onsite. Mike is staff liaison to the Governmental Affairs, Advisory and Executive Committees. He also worked with me to bring FRSA’s new building to fruition, from the design phase through move-in.

Mike serves as my sounding board when I have questions or concerns about certain topics. It’s with his support that I’m able to navigate tough issues. He has a great sense of humor and often helps me put concerns in perspective with a witty comment. He’s a great partner to have on staff and in my corner.

Mike Silvers, CPRC Director of Technical Services

After working with Mike as a member for 30-plus years, it was a pleasant surprise when he agreed to work with FRSA as a consultant. I have worked with Mike in just about every facet of the Association, not only as a member, but when he served as FRSA President in 1994. There are very few people who know the Florida Building Code as well as Mike does and I was elated when he came on board as our Technical Director. Mike is a Life Member, Certified Professional Roofing Contractor (CPRC) and a Campanella Award recipient.

Mike is passionate about FRSA and has volunteered his time in the codes arena for as long as I can remember. He is a well-respected figure at Florida Building Commission meetings. He serves as liaison to the Codes Committee and Codes Subcommittee and is willing to share his vast knowledge with anyone. FRSA members often call Mike with their code questions or

when they are facing problems with a local building inspector.

I am thankful for Mike’s diligence, hard work, humor and friendship. You know that saying – “If you want something done, give it to a busy person,” – I think it was created by someone who met Mike. Our industry certainly benefits from his experience and professionalism.

Lisa Pate, CEM, Executive Director

I have the honor of serving as the Executive Director overseeing all FRSA programs and services. I’ve been with the Association for 36 years, starting in the accounting department while I was in college.

Over the years, I’ve had the good fortune to work in every department and with every FRSA committee. Our members are like a second family to me. I’ve watched many of them grow up and take over their family businesses where I knew their fathers and grandfathers.

Mexico Beach, Florida

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In my job, there are always new challenges to face.

Last year I had the interesting task of overseeing the construction of our new headquarters building during a pandemic. It was a huge task I took great pleasure in. If you’re in the Orlando area, stop by and see our new building. It’s certainly befitting a 100-year-old Association.

I’m a hands-on manager and assist staff wherever I’m needed most – whether it’s working on the Convention and Expo (my favorite area) or gathering articles for the magazine. Our industry has so many wonderful and generous people that are more than happy to share their knowledge, donate time or write an article, making our jobs as staff less challenging.

I love the way our small staff works together to accomplish so much. I like to remind them; we work hard, we play hard. I’m thankful for their fun-loving, outgoing personalities.

Not a member of FRSA? Call Maria Armas at 800-767-3772 ext. 142 or email her at maria@floridaroof.com for more information on joining FRSA.

Adrienne Paul, FRSA Credit Union Member Service Representative

If you’ve ever called the Credit Union, it’s a safe bet that you’ve spoken with Adrienne. Her bubbly personality makes her the perfect choice for Credit Union customer service, whether assisting walk-up shared branching customers or for those members she deals with in-person and remotely. She’ll tell you that her favorite part of the job is interacting with members.

A big part of Adrienne’s job is assisting members who are applying for loans and then processing those applications. She has been with the Credit Union for almost eight years and is one of two staff people who run a very successful small financial institution. If you haven’t utilized the Credit Union, give Adrienne a call and let her bring you up to speed on all they have to offer you, your family, your employees and even your customers.

FRSA Member Perk! Get your first month of R-Club membership for free.

Email aj@rooferscoffeeshop.com to get your discount code.

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FLORIDA ROOFING | July 2021

Marissa Tatum, FRSA Credit Union CEO/ Manager

Marissa is the other half of the Credit Union staff and has worked here for over 12 years. She left a few years ago to become a licensed financial planner and has recently returned to help us out by assuming the interim manager position. She works with state examiners to ensure the Credit Union is in compliance with state and federal regulations as well as working with an outside audit firm that performs required annual audits. Marissa also handles accounting, marketing and member services, in addition to developing new services for members. She works closely with the Credit Union Board of Directors and Supervisory Committee, who review all loan documents.

During her tenure with FRSA, Marissa introduced the Roof Loan program and shared branching – two very successful programs that helped the Credit Union offer member-specific benefits. Marissa may not be staying with us for long – she’s hoping to move to Colorado to live near family.

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We are BIG enough to loan, small enough to CARE! One of the major benefits of belonging to FRSA is the low-cost loans that the FRSA Credit Union offers to members. To learn more, visit www.FRSACU.org.

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For more information, contact Maria at maria@floridaroof.com 800-767-3772 ext. 142 www.floridaroof.com

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2021 Scholarship Recipients Kaylee Murray This year, FRSA’s Educational and Research Foundation is awarding a record-setting $31,500 in scholarships. Students submitted applications and in May, the Foundation Trustees scored all 31 applicants.

Those scored where then averaged together. Scoring takes into consideration academic performance, industry focus, financial need and other factors.

Based on the final scores, the Trustees selected 21 of the applicants to receive scholarships, ranging from $1,000 to $2,500. The top ten scoring applicants received named scholarships as noted below. Also, a scholarship was awarded from the Mason E. Liftig Endowment, which offers assistance to individuals pursuing trade or technical education.

Congratulations to the 2021 FRSA Educational and Research Foundation Scholarship recipients!

Olivia Hepworth

Carlos Perez Memorial Scholarship Olivia graduated from the University of Southern Mississippi in May and will attend Florida State University graduate school, pursuing a Masters in Public Health Administration. Receiving a scholarship allows Olivia to focus on her studies. Olivia’s parents are Randy and Kim Hepworth and her family includes Grandfather FRSA Past President Bob Purdy, CPRC and Uncle FRSA President Adam Purdy, CPRC, Edwards Roofing Co. Inc., Pensacola.

Andrew (AJ) Kennedy

Austin Ebersold Memorial Scholarship AJ will attend Santa Fe College in pursuit of a degree in Construction. He is currently working with his family’s roofing business, Gainesville Roofing and Company, Inc., and plans to obtain state roofing and general contractor licenses. He wants to own a roofing and construction company or continue his parents’ (Paula and Charlie Kennedy) company. He has been active in Future Business Leaders of America and served as President of the local 4-H Club from 2013 to 2018.

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Don Springer Family Scholarship Kaylee plans to attend Pensacola Christian College to obatin a Marketing degree. She served as Senior Class President at First Coast Christian School in Jacksonville and was captain of the Varsity Girls’ Basketball team. She installed water filters as part of a mission trip, as well as leading music camps for underpriviledged children in Nashville. She plans to own her own Chick-fil-A franchise. FRSA Past President Gary Register, Register Roofing and Sheet Metal, Jacksonville, is her Uncle.

Ben Hellein

Tom Walker Scholarship Ben attends Florida State University seeking a degree in Mechanical Engineering.

Receiving a scholarship is helping Ben as he works toward his goal of becoming a business owner with an emphasis on giving back to the community. He eventually wants to open his own engineering firm. He is working a full-time internship over the summer and starts his sophmore year this fall. Ben’s Dad is John Hellein, FRSA Educational Foundation Director, Orlando.

Logan Fowler

Trent Cotney Scholarship Logan is participating in Daytona State College twoyear Advanced Welding Technology program. For his Eagle Scout project, he constructed a storytelling house for children and he mentors other Boy Scouts in Troop 448. He looks forward to establishing a mobile welding business and to make a difference in his community through honest, reliable and quality workmanship. His Grandfather is Dale Martin and Mother is Teresa Fowler, Dal Mar Roofing Industries, Inc., South Daytona.

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Morgan Davis

Christina Ufland

Gabriella Masso

Leslie Sims

Bowen, Hilson, Turner Edwards Roofing Co Inc. Endowment Endowment Morgan is attending Christina attends Florida Gulf University of South Alabama, Coast University focusing working toward a Civil on Environmental Studies.

Engineering degree. He is “Receiving a scholarship gathering experience on would have a huge impact on commercial roof projects my life. I’ve been accepted and assists in residential into my dream school and the roof inspections as he works only worry I have is financial. toward a state roofing license.

This school is far from home, He is also studying for his so I will need housing on Fundamentals of Engineering campus. A scholarship would exam and plans to become a structural engineer. His allow me to continue my education without a lifetime parents are Kimberly and Michael Davis, Davis Roofing of debt.” Christina’s parents are Chris and Susan Lee, & Sheetmetal, LLC, Milton.

Winter Park.

E.H. Engelmeier Family George Pepin Family Endowment Endowment Gabriella starts her Senior Leslie attends Stetson year at Florida Atlantic University, focusing on University this fall. Her aspiraConstruction Law and tions as a future Architect are Political Science. She to focus on sustainability and wants to lobby on behalf energy efficiency and she is a of the construction indusstudent member of American try and, eventually, seek Institute of Architecture. She federal office in the House volunteers her musical talent of Representatives. She and graphic design skills to serves as a youth leader at help raise funds for South her church and as a student Florida charities. Gabriella’s parents are Alfredo Masso, ambassador for several charities. Leslie’s parents Boundless Builders, Pompano Beach and Jeannette are Gina and FRSA Secretary Treasurer Les Sims, Masso, GP Strategies, Dallas.

CPRC, Armstrong Roofing Inc., San Mateo, and her Grandfather is FRSA Past President Terry Turner, CPRC. Jacob Fowler FRSA Self Insurers Fund Endowment Ronald Worley-Williams Jacob begins college this fall Mason E. Liftig Endowment at Stetson University where Ronald Worley-Williams he plans to study for a double attends Palm Beach State major of Law and Business College Industrial and Administration. He works at Technical Program where his father’s, Tim Fowler, comhe is studying Heating, pany, Fowler Land Services in Ventilation, Air Conditioning Port Orange and volunteers and Refrigeration. The as part of Boy Scout Troop scholarship will allow him to 448. His goal is to positively take additional classes each impact his community as semester and finish the prohe serves as a legal team executive. His Grandfather gram ahead of schedule. He is Dale Martin and Mother is Teresa Fowler, Dal Mar works helping to install resiRoofing Industries, Inc., South Daytona. dential A/C systems. His parents are Ronald Williams and Candice Worley-Williams and his Grandfather is Ronald Worley, Worley Roofing, Inc., Jupiter.

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Rosezetta Johnson

Rosezetta attends the University of Ft. Lauderdale, focusing on a Bachelor of Theology and Ministry. This scholarship will allow her to reduce school debt, continue her education and eventually reach her goal of serving in church ministry. She volunteers for Women in Distress and a homeless shelter in Ft. Lauderdale. Rosezetta works for Advanced Roofing, Inc., Ft. Lauderdale and is the daughter of Ann Marie Longmore.

Mason Swetz

Mason attends Georgia Southern University and has chosen Civil/Structural Engineering as his field of study. He plays football and lacrosse and works as a painter.

He looks forward to combining his love of understanding how things are put together with his academic studies to work as an Engineer. Mason’s Great uncle is FRSA Past President John Carruth and his Great-Grandfather is FRSA Past President Charlie Raymond. His parents are Andrew (who received an FRSA scholarship in the Nineties) and Melinda Swetz.

Educational and Research Foundation Applications for 2022 Foundation Scholarships are available on the FRSA website.

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Anastacia Garcia

Anna attends the University of Pittsburgh and plans to earn her degree in Psychology. The scholarship will help cover education costs, expenses that she currently pays for. She volunteers at Sparrow Hospital Pediatric Department and as an elementary school science tutor.

As a Psychiatrist, she hopes to provide mental health services at little or no cost to families in need. Rose Britttain, Special Projects Manager at Advanced Roofing, Inc. Ft. Lauderdale, is her Grandmother.

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Evan Pegram

Evan attends the University of Florida and is majoring in Software Engineering with a minor in Business. He hopes to make the Gator Varsity swim team. He is a first-generation university student and the scholarship is helping with school expenses. He plans to use his education to become a software developer and to one day own his own company. He learned about the scholarship program through a family member of Carlos Perez, Gulf Coast Supply & Manufacturing, Newberry.

Alyssa Sims

Alyssa attends St. John’s River State College, focusing on Respiratory Care. The scholarship will help cover the cost of board exams and other school expenses and allows her to focus more closely on her studies. She hopes to work at Shand’s Hospital Gainesville in the Pediatric Intensive Care Unit. Leslie’s parents are Gina and FRSA Secretary Treasurer Les Sims, CPRC, Armstrong Roofing Inc., San Mateo and her Grandfather is FRSA Past President Terry Turner, CPRC.

Luke Stersic

Luke attends Florida State University, studying Criminology and the scholarship enables him to focus on his studies. For his Eagle Scout project, he built two community bulletin boards at a local park. Luke’s parents are Chris and Lisa Stersic and his immediate family includes Grandfather FRSA Past President Bob Purdy, CPRC and Uncle FRSA President Adam Purdy, CPRC, Edwards Roofing Co. Inc., Pensacola.

Matthew Stersic

Matthew attends the University of Mississippi, focusing on Accounting and Economics. After graduating, he plans to attend law school and wants to practice environmental, labor or finacial law. Ultimately, he hopes to become a judge. Matthew’s parents are Chris and Lisa Stersic and his family includes Grandfather FRSA Past President Bob Purdy, CPRC and Uncle FRSA President Adam Purdy, CPRC, Edwards Roofing Co. Inc., Pensacola.

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Emma Ostrum

Emma will be attending Florida State University in the fall to study Communications and Advertising. At Gulf Breeze High School, she served as Senior Class President and Captain of the Varsity Lacrosse team. She volunteers at the Washburn Homeless Shelter and as a Counselor for Vacation Bible School and summer camps.

Emma’s Grandfather is FRSA Past President Bob Purdy, CPRC and her Uncle is FRSA President Adam Purdy, CPRC, Edwards Roofing Co. Inc., Pensacola.

Matthew Francis

Matthew will attend the University of Central Florida.

The scholarship will help him to attend school while reducing student loan debt. He has received pre-engineering, electrical and coding certifications and volunteered for STEM education robotics programs and tutoring middle school students.

He also works part-time to

help pay for expenses. His parents are Stephanie and Christopher Francis of Florida Southern Roofing, Sarasota.

Caroline Belcher

Caroline will be attending Santa Fe College to study Diagnostic Medical Sonography. She plans to work as an obstetric sonographer, performing ultrasounds on expectant mothers. She assists and teaches dance classes at The Dance Company of Ocala and has volunteered in dance marathons to raise money for Shand’s Children’s Hospital.

Her parents are Tracy and Jon Belcher, Marion Service Roofing and Sheet Metal Co., Ocala.

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Nothing Says Competition Like a Good Ole Game of Cornhole Lisa Pate, FRSA Executive Director Competition is nothing new to the roofing industry.

It’s something companies face each day and take it in stride as part of the job. But a cornhole tournament – now that’s something our members take seriously.

Add to the equation an event that raises funds for FRSA’s Political Action Committee (PAC), and you’ve got yourself some intense competition.

During the April Board of Directors and Committee meetings in Bonita Springs, members came together to support the PAC by sponsoring and participating in a cornhole tournament. There were 16 teams competing and 64 members who attended the event. Teams competed in elimination rounds, with the final two teams playing for first place. Chase and AJ Kennedy, Gainesville Roofing and Co., Bronson, took on Matthew Leonard, Architectural Sheet Metal Inc., Orlando and Bo Copeland, Gulf Coast Supply and Manufacturing, Newberry for the win. Both teams played exceptionally throughout the tournament. After Chase and AJ won, they graciously donated their winnings back to the PAC. The PAC was the big winner of the evening as the tournament raised $9,000. The Executive Committee

CELEBRATING 25 YEARS OF ADVANCING THE ROOFING INDUSTRY!

The Roofing Alliance is a forward-thinking foundation that shapes, improves and advances the roofing industry.

What can you do?

Join the Roofing Alliance and help shape the roofing industry’s future.

Reach out, connect with local communities through volunteer opportunities.

Participate in Roofing Alliance events, lend your voice, share and network with your peers.

Give back to the industry that has given so much to you!

Support important initiatives such as the Melvin Kruger Endowed Scholarship Program.

Visit roofingalliance.net to learn more and how you can help the roofing industry progress for the next 25 years!

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FLORIDA ROOFING | July 2021

announced the Association would pay all expenses for the event, so that all amounts received could benefit the PAC. Funds raised through the PAC are used to assist FRSA Legislative Counsel, Chris Dawson, to support legislative members who support the industry.

A recent example of the work Chris and team accomplished includes working with key legislators to amend what became an industry-friendly version of SB 76.

FRSA would also like to recognize and thank the following event sponsors:

■ FRSA-SIF ■ Len’s Roofing Inc.

■ Atlas Roofing Corp.

■ Manson Roofing Inc.

■ Davis Roofing & Sheetmetal Inc.

■ Millennium Metals Inc.

■ Edwards Roofing Co.

■ NEFRSA

■ Elias Brothers Group

■ Overholt Metal Roofing Supply

■ Ferber Sheet Metal Works

■ TCParker & Associates / Tile Bond

■ FG Building Products

■ Versico Roofing Systems

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Supply, continued from page 5

many nations, including the US, found themselves ill-equipped to meet the demand for ventilators, a fundamental need for frontline and service workers.

Where We Go from Here

Even before the pandemic, many experts warned companies about the Just in Time approach. Over the years, as earthquakes, storms and other weather events shut down manufacturing and slowed the supply chain, businesses were advised to increase their inventories and use more suppliers. However, few companies took heed.

Today’s shortages raise critical questions. Have some businesses been too aggressive in slashing inventories to save money? Does that leave them unable to adjust to the weather, epidemic and social disruptions that will inevitably occur around the globe?

Now that the world is facing widespread supply chain upheaval, it will be curious to see if industries

change their ways. Many may remain loyal to the lean inventory model as a strategy to keep their costs low, but others may recognize the current situation as a wake-up call. It may be time to be more thoughtful about keeping supplies on hand, while diversifying and strengthening relationships with their suppliers.

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Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.

Trent Cotney is Board Certified in Construction Law by the Florida Bar, an advocate for the roofing industry and General Counsel of FRSA. For more information, contact the author at 866-303-5868 or go to www.cotneycl.com. www.floridaroof.com | FLORIDA ROOFING

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Is This Any Way to Run a Company?

Lee Rust and Dr. Mitch Levin, Corporate Finance Solutions I have often wondered why the great majority of private company owners believe that there is some mystique, some secret to their financial statements that cannot be disclosed to others in the company.

Years ago, my father told me that you cannot control what you can’t measure. If you expect your managers to generate superior results, you must give them methods of measuring those results. That means sharing with your managers not only your expectations but also your company’s financial statements. All publicly owned companies publish their financial statements quarterly and it doesn’t seem to hurt them.

If needed, teach your managers how to read and use the information in your company’s income statements and balance sheets, as well as the often neglected cash flow analysis. Then have your company’s financial statements distributed monthly to all members of the management group, that is, all of those individuals who can influence the levels of revenues and profits that determine your company’s short-term financial health and long-term value.

In addition, to the extent your company has divisions, branch offices or several business lines, adopt profit center accounting and give the managers over each business segment revenue and profit data for their operation, as well as for the company as a whole.

It is often a good idea to then tie a manager’s bonus plan to a combination of that manager’s individual results and the consolidated financial results for the entire company.

Treat your managers like partners in your business and they will start acting like partners. The benefit to your company and to you, will be substantial. There is no secret in your company’s financial statements that should be hidden from your management group.

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A message from Lee Rust: You no doubt noticed another name next to mine. This is not a mistype. After 30 years I’ve decided to bring this chapter of my life to a close. I can happily hand the keys to Dr. Mitch Levin. Mitch has knowledge, business acumen and experience. Most importantly, he walks the talk and I trust him. And you can trust him too. He and I have been and will continue to keep this ship moving in the right direction as we begin this smooth transition.

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FLORIDA ROOFING | July 2021

COTNEY CONSULTING GROUP John Kenney

Invest in Your Emerging Leaders John Kenney, CEO, Cotney Consulting Group Even when times are challenging and require some cost-cutting, think carefully before slashing funds that you might otherwise invest in your emerging leadership. This investment will pay off for your company over the long run.

Leadership development is a pressing issue right now, especially in light of a lack of skilled professionals, and it is getting more crucial as time passes. Take this opportunity to expand training and mentoring opportunities for your up-and-coming leaders: people to whom you can pass the baton, employees in whom you will feel proud as you watch them develop.

This does not necessarily require sending them

back to school. Much of leadership training comes from in-house, face-to-face, hands-on experience.

One of the barriers to this is that one in five companies lacks a leadership development program and companies are not identifying potential leaders early enough in their careers.

Committing to developing your leaders allows you to gain a competitive advantage that can help you attract and retain talent, improve your bottom line and increase your chances for success when change occurs. You are also likely to maintain a higher profit margin post-recession than companies who do not nurture new leadership.

Watching your future leaders walk out for new opportunities leads to a considerable expense for your company, lowers employee morale, recruitment and relocation costs, not to mention training. Do not be the company that allows this to happen.

Inspiring leaders invest in future leaders in numerous ways: ■ Allow them to shadow you at meetings.

Connect with FRSA’s Convention and Expo App View the schedule, maps and exhibitor listings at your fingertips!

Visit the app store on your smartphone and search ‘FRSA’ to create your attendee profile and start connecting today.

#FRSAExpo21 www.floridaroof.com | FLORIDA ROOFING

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■ Share lessons and wisdom you learned from your mentors to help new leaders avoid the mistakes you made, enabling them to succeed faster.

■ Allow new leaders to use their natural gifts.

■ Connect future stars with people inside and outside the organization who may shed light on different perspectives and expertise.

■ Delegate new tasks to help team members grow their skills and experiences.

Because a majority of future leaders were not in roofing or construction during the Great Recession, they have only experienced the business in times of tremendous growth, save for the chaos of 2020. As we appear to be heading out of the COVID-19 pandemic and all of its restraints, now is the time to offer emerging leaders the opportunity to acquire new skills to help them lead during future chaotic times.

When done correctly, leadership development has an impact and includes communication across the company, cross-team collaboration and influencing and implementing change. The result can produce leaders more open to diverse perspectives with better organizational management skills.

Do You Have a Leadership Development Plan?

Create a leadership development plan that can assist you in growing future leaders for your construction business.

Consider a learning journey based on the principle that behavioral change takes time. Achieve this through various experiences and tools, from formal learning to one-on-one coaching, online tools and hands-on training.

Place up-and-coming leaders at the center of your approach to building a high-impact development plan.

Connect it to the context of your organization and integrate a personalized perspective of skills and application. Highlight the value of individual leaders and give your stars experience with challenges.

Set your program up as a human-centered design so that future leaders understand your specific needs and desires. Put both yourself and the employee in the center of the experience.

Leadership development is not one-size-fits-all.

The old education model no longer works. Today, leaders are aware of their needs and can tailor leadership development solutions to those specific needs; no musty textbook is required.

Forecast which skills and knowledge are needed moving forward as a leader within your company and incorporate them into the plan. For example, if strategic thinking is an important skill, do not overlook training in that area as you mentor your stars.

If new technology is on the rise, be sure to include training using specific tools pertinent to your business.

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Find out what your future leaders are most interested in and help them develop their skills and knowledge in those areas. Allow them to go beyond their curiosity, using deliberate focus and practice to drive improvement.

Prepare future leaders to deal with critical leadership moments they may face every day. Give them the core skills needed to maximize their impact. This goes beyond technical training and should include empathy training: how to relate to and communicate with the team. People skills are just as essential as technical skills. Too often, companies overlook the need to teach critical leadership moments.

Determine a two-year business plan with priorities and the new leaders you need to execute it. This helps build a steady flow of new leadership through the years.

Prepare for the Challenges

In one survey, just one in three leaders said they were prepared for a new leadership role’s challenges.

Only 40 percent of executives believe they received high-quality training or preparation and 60 percent say they received no training.

This leaves new leaders feeling frustrated and anxious, uncertain about their role, which can lead to failure. Prepare new leaders for expectations and uncertainty. Focus on supporting leaders with “by your side” leadership development.

Prepare future leaders to work with remote teams.

The ability to connect and influence virtually is more critical today than ever. This is not something that will come naturally to everyone. This is a deliverable side-by-side moment that could help a budding leader better prepare for this role.

Remember, mentoring new leaders now translates to a more robust business ready for the future in times of growth and chaos. Develop a human-centered plan that focuses on specific goals for your company, so up-and-coming leaders will be prepared to take on new tasks, learn new skills and lead with authority and empathy.

FRM

John Kenney has over 45-years of experience in the roofing industry. He started his career by working as a roofing apprentice at a family business in the Northeast and worked his way up to operating multiple Top 100 Roofing Contractors. As CEO, John is intimately familiar with all aspects of roofing production, estimating and operations. During his tenure in the industry, John ran business units associated with delivering excellent workmanship and unparalleled customer service while ensuring his company’s strong net profits before joining Cotney Consulting Group. If you would like any further information on this or another subject, you can contact John at jkenney@cotneyconsulting.com.

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