October 2017

Page 1

Florida

October 2017

ROOFING A Publication of the FRSA – Florida’s Association of Roofing Professionals

Asphalt Shingles – Avoiding Installation Mistakes OSHA’s Silica Rule Enforcement Why To Replace Skylights When Reroofing Workers’ Comp Info for Contractors Financing: Property Assessed Clean Energy (PACE)


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TABLE OF CONTENTS

October 2017

Florida

ROOFING Available Online at www.floridaroof.com/florida-roofing-magazine/

FRSA-Florida Roofing Magazine Contacts: For advertising inquiries, contact: Heidi Ellsworth at: heidi@floridaroof.com (800) 767-3772 ext. 127

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Asphalt Shingles – Avoiding Installation Mistakes

Asphalt shingle roofs are a long-lasting industry mainstay. Following basic installation rules helps avoid failures that can reduce roof life.

All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850 View media kit at: www.floridaroof.com/ florida-roofing-magazine/

13 | OSHA’s Silica Rule Enforcement

The Respirable Crystalline Silica construction standard became effective in September. Find out if you’re affected and what’s required.

24 | Reroofing Included Replacing Skylights

On the iPad

When a 28-year roof needed to be replaced, the VELUX skylights were still leak-free.

27 | Workers’ Comp Info for Contractors www.is.gd/iroofing

34 | Q&A: Property Assessed Clean Energy

Ricky Thursby of New South Roofing shares his thoughts about the PACE programming that offers financing to energy-conscious homeowners.

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher. Florida Roofing (VOL. 2, NO. 10), October 2017, (ISSN 0191-4618) is published monthly by FRSA, 7071 University Boulevard, Winter Park, FL 32792. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

www.floridaroof.com | FLORIDA ROOFING

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PRESIDENT’S COLUMN Charlie Kennedy

Hurricane Irma Response What a month it’s been! September was Disaster Preparedness month and boy, did the entire state have the opportunity to run through their disaster plans. I hope that all of you are safe and up and running again. I’ve had the opportunity to visit a few hard-hit areas of the state, working with other disaster preparedness entities to assist and educate consumers on the need to hire licensed and insured roofing professionals. Many of these consumers have damage to their homes - mainly their roofs, but some are dealing with water damage, as well. When they came to our table, we continued to encourage them to work directly with their insurance company before signing anything a contractor or repair vendor offers them, and help them to understand the gravity of what it means to sign an AOB, and what some unintended consequences might be. The picture at the bottom of the page was taken while I was in the Ft. Myers area, manning a booth with the Consumer Protection Coalition of which FRSA is a member. I had a chance to speak to the media and provided information for consumers, making sure that the message to hire a licensed and insured roofing contractor and to avoid AOB’s and unlicensed contractor scams was clear. FRSA is also one of the founding sponsors of the Disaster Contractors Network (DCN – www.dcnonline.org), a database for consumers hosted by DBPR that lists only licensed contractors, their trades and areas of the state in which they work. FRSA staff entered all contractor members into this database, knowing that many members were struggling just to get themselves up and running and did not have the time to do so for themselves. The media is promoting the DCN on many levels, giving members additional exposure. The FRSA website, www.floridaroof.com, has also been updated with information for consumers, including a section at the top of the home page called “Top Five

Warnings When Hiring the Wrong Contractor to Fix Your Roof,” along with a link to finding a professional roofing contractor in their area. The “Consumer” page also includes various links for consumers to review, including AOB scams, how to verify a license (with links to DBPR-CILB) and links from other industry partners supporting the use of a licensed roofing professional to repair Florida roofs. The “Latest News” section on the home page contains news from various Building Departments, FRSA President Charlie Kennedy, manufacturers and industry partGainesville Roofing & Co. Inc. ners – a must read for contractors. We’ve also shared information through our social media pages on Facebook and Twitter. As you know by now, the Governor issued an Executive Order allowing licensed building and general contractors a 90-day window to perform roof work. This is totally unacceptable to those of us who have worked extremely hard to clean up the image of this industry after Hurricane Andrew and the hurricanes of 2004-2005. Unlicensed and uninsured contractors came into the state claiming to be “roofers” and caused great consumer harm, leaving homeowners with shoddy work, roofs that were not installed per Florida Building Code, provided useless warranties, liens on homes from material suppliers and, in some cases, empty pockets after unlicensed contractors took money without fixing their roof. We’ve been working to try and get this order rescinded, but I’m encouraging you to contact the Governor with your own story of why this order should be withdrawn. I’ve heard some of the stories about articles in TIME Magazine called “Roofers from Hell” and think that those of you who lived through those times should share your message with the Governor. His email address is rick.scott@eog.myflorida.com. In the meantime, I invite any nonmember to reach out to Maria Armas, FRSA’s Director of Member Services (maria@floridaroof.com), and join a professional organization fighting for the good of the industry. There is strength in numbers and we need your support! Thank you and God bless!

Charlie Kennedy FRSA President charliekennedy1@aol.com www.floridaroof.com | FLORIDA ROOFING

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FRSA LEGISLATIVE COUNSEL Cam Fentriss

Deciding Workers’ Comp Rates for 2018 Well, it’s late summer/early fall so that means time for football and a workers’ comp rate filing. It’s time for discussion and decision on what your rates will be for the next year. This year is a little different for two or three reasons that are all tied to each other. Here they are. First, we are impacted by the Florida Supreme Court Castellanos decision from April 2016 which threw out limits on what claimant attorneys are paid, guaranteeing one or more rate increases in the near future. Second, the impact of the Castellanos decision was so great that it was necessary to request a rate increase in May 2016 (instead of or in addition to the annual request later in the year). The requested increase was a little over 17 percent to start August 1, 2016 (rather than the usual January 1, 2017). Based on even more bad news from various sources, at the end of June, the rate request was increased to 19.6 percent. After review and a hearing, the Office of Insurance Regulation (OIR) granted a 14.5 percent increase to start December 1, 2016. These were the only rate filings in 2016. Third, because a 14.5 percent increase would likely get employers calling and complaining to their legislators, it was very possible our Legislature could pass a law fixing the bad court decision(s). To try to avoid those calls, the claimant lawyers set out to postpone the increase by holding it up in court at least for the duration of the legislative session set to run until the end of session on May 5, 2017. By doing this, no employer would receive a bill with the big increase in time to call and complain to his or her legislators. With these events and factors, what would you expect to see happen when the time came for the usual 2017 rate filing? Some people expected the proposal of a small increase, some feared a large increase, and likely no one expected a decrease. The answer is: a proposed overall decrease of 9.3 percent. Of course, we will not know for sure until the actual rate is determined by the OIR so the decrease could be less. A decrease does not sound logical but there are some good explanations we need to understand. The decrease will sort of coincide with the approved 14.5 percent increase so that you will really have an overall net increase of 5.2 percent for your 2017 premiums. This will be an important point when attorneys try to isolate the information and talk only about the decrease for 2018 to convince the Legislature that, because of the proposed decrease, rates are actually going down, not up. The proposed decrease is based on experience data from 2014-2015. The court decisions that will impact rates were handed down in 2016. This means that not one thin dime of this proposed rate decrease can be attributed to anything (good or bad) related to these court cases. Instead, the proposed decrease is thanks to improved claim frequency (aka a decrease in claims). There are many reasons for this (increased safety, automation, etc.). It is important to note that fewer claims means less attorney involvement – an important factor that keeps rates down. 6

FLORIDA ROOFING | October 2017

The rate filing that will occur in late summer 2018 will be based on experience data from 2015-2016 which will include the impact of the court decisions in 2016. We need to be ready to see proposed increases that may be large. Of course, we could avoid that if Florida’s Legislature would take the opportunity to fix the attorney fee free-forall caused by Castellanos. But don’t hold your breath as we are in much the same place this year as we were last year with legislative leadership leaning very heavily toward claimant lawyers. And as if that is not enough, even a more balanced Legislature may not be willing to take the political hit of making workers’ compensation changes unless and until rates start to climb significantly. With this year’s decrease, there will be no appetite for change among politicians. Anna Cam Fentriss is an attorney licensed in Florida since 1988 representing clients with legislative and state agency interests. Cam has represented FRSA since 1993, is an Honorary Member of FRSA, recipient of the FRSA President’s Award and the Campanella Award in 2010. She is a past member of the Florida Building Commission Special Occupancy Technical Advisory Committee (2001-2013), President of Building A Safer Florida, Inc. and past Construction Coalition Chair (1995-1997).

Florida Statutes 489 Advertising From Signs to Social Media, License Numbers Required! Advertising is important to Florida contractors and can make the difference between a great business year and just making ends meet. Florida contractors have many new ways of promoting their businesses with the increased use of Internet websites and the advent of social media technologies. As advertising evolves, it is important for Florida contractors to remember that their license number must be included in all offers of service, bids, business proposals, contracts or advertisements, regardless of the medium. Pursuant to Rule 61G4-12.011, F.A.C., advertisements include any electronic media including Internet sites. So please remember to include your license number on your websites, social media pages and other advertisements.


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FRSA LEGAL COUNSEL Trent Cotney, PA, Construction Law Group

Five Key Commercial Roofing Contract Provisions Commercial roofing contracts are replete with legal landmines. A roofer that can identify and focus on key provisions may be able to reduce liability. This article focuses on some of the key contract provisions that affect roofers.

retainage is used by owners as an incentive for contractors to complete the project and to protect the owner in the event of back charges for uncomIndemnification Provisions pleted punch list items. Many There are two types of contractual indemnification: states limit retainage especially standard indemnity and super indemnity. Standard indem- on public projects. nification is what most roofers encounter in construction contracts. No Damages for Delay For example, a roofer tears off a portion of the roof Clauses and tarps it at the end of the work day. Overnight, a thunOwners frequently insert derstorm blows the tarp off causing significant interior no damages for delay providamage. The owner asserts a claim against the prime con- sions in construction contracts tractor. In turn, the prime contractor turns to the roofer, to prevent a contractor (and points to the standard indemnification provision in the any subcontractors) from obsubcontract and demands that the roofer indemnify the taining additional compensation for delays that have been prime contractor because of the failure to dry-in or prop- experienced on a project. Under the typical no damages erly tarp the portion of the roof. for delay clause, the contractor or subcontractor is entitled Super indemnification is where the roofer agrees to not to additional time, but not compensation for extra costs, only indemnify its customer for the roofer’s bad acts or incurred as a result of delays. Such clauses can be effective omissions but also the customer’s bad acts or omissions. whether the delay is caused by the Owner, or by an act of Using the previous example, let’s assume the roofer prop- God, such as a hurricane. No damages for delay clauses are erly blue roofed the house but after the tarp was placed, generally upheld in court although there are a variety of the owner got on the roof and removed a portion of it defenses to enforcement including active interference by because it was interfering with his satellite signal. In this a roofer’s customer. scenario, the owner would be either partially or wholly at fault for the damage. A super indemnification provision Warranties Generally speaking, the Uniform Commercial Code would allow him to make a claim against the roofer for the (UCC) (as adopted by most states) governs all transactions interior water damage caused by the misapplied tarp. Most states have limits on indemnification and many involving the sale of goods. The UCC recognizes several states ban super indemnification altogether especially on different warranties. Express warranties involve explicit representations made by the seller to the buyer regarding public projects. the goods to be sold or services performed – for example a one-year workmanship warranty or 30-year NDL maContingent Payment Clauses One of the justifications often used by a prime contrac- terial warranty. The implied warranty of merchantability tor to avoid paying a roofing subcontractor is a contingent provides the buyer of goods with the assurance that the payment or “pay if/when paid” clause contained in the goods are fit for the ordinary purposes for which the goods subcontract. This clause usually states that the prime con- are used – shingles are generally designed to perform as a tractor has no obligation or duty to pay the subcontractor roof covering. The implied warranty of fitness for particular until payment is received by the prime contractor from the purpose arises when the seller knows that the goods are to owner. Not all states allow contingent payment clauses be used for a special function – roofing materials that have and many out of state contractors insert contingent pay- specific design criteria or wind uplift specifications. ment clauses in contract without knowing whether they Warranty Disclaimers are valid in the state where work is performed. To effectively disclaim UCC warranties, the disclaimer must be part of the agreement between the parties. Retainage Provisions In construction, owners and prime contractors withhold Specific language must be used in the contract signifying a predetermined percentage of each progress payment, that the parties agree to exclude or modify warranties. The called retainage, until final completion. It is also not un- disclaimer must be set off from the rest of the contract by common for subcontractors to withhold retainage from a technique which would provide the reader with notice sub-subcontractors. Retainage is either governed by state of the provision, such as bold-facing or capitalization of or federal statutes or by contract. Generally speaking, the terms. Failure to make the disclaimer conspicuous may 8

FLORIDA ROOFING | October 2017


Building Envelope Technology Symposium 2017 Field Study of Thermal and Hygrothermal Performance on Attics with Various Retrofitting Strategies

Designing Rooftop Amenity Spaces: Complexity, Coordination, and Conflict Avoidance

Orders of Failure in Building Skin Design and Construction

High-Performance Buildings: Integrating the Wall and Roof Air Barriers

Ming Shiao, PhD -- GAF William Miller, PhD, PE -- Oak Ridge National Laboratories

Jeffrey Ng, LEED AP -- Intertek Jennifer Keegan, AIA -- Intertek

You’ve Lost that Sealing Feeling: Sealant Restoration for High-Rise Buildings

Michael Phifer, RRO, REWO -- Terracon Consultants, Inc. Brett Eichler, RRO -- Terracon Consultants, Inc.

A Simple Solution: An SPF Retrofit to Stop Leakage Jennifer Schneider, LEED AP -- Wiss, Janney, Elstner Associates, Inc. Bruce Kaskel -- Wiss, Janney, Elstner Associates, Inc.

Roof Water Catchment and Filtration Systems John Barton, RRC, AIA -- John Barton Architects, LLC

When Form Really Does Follow Function: Aesthetics Informed by Environmental Conditions Edward Gerns, RA, LEED AP -- Wiss, Janney, Elstner Associates, Inc. Rachel Will, PE -- Wiss, Janney, Elstner Associates, Inc.

John Karras -- Simpson Gumpertz & Heger Sarah Rentfro -- Simpson Gumpertz & Heger

William Waterston, RRC, AIA -- Wiss, Janney, Elstner Associates, Inc.

Flashing of Curtainwall and Storefront Systems in Commercial Applications David Cannon, AIA -- Nelson Forensics B. Matthew Smith, AIA -- Nelson Forensics

Roofing and Design Professional Warranties Brian Must -- Metz Lewis Brodman Must O’Keefe, LLC Joshua Baker -- Metz Lewis Brodman Must O’Keefe, LLC

Masonry Movement Joints

Pat Conway, AIA -- International Masonry Institute

Curtainwall Failures – Design or Products Karim Allana, RRC, RWC, PE -- Allana Buick & Bers, Inc.

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Author’s note: The information contained in this article result in a court determining that the disclaimer is ineffecis for general educational information only. This information tive. Here is an example of a warranty disclaimer: does not constitute legal advice, is not intended to constitute THERE ARE NO EXPRESS OR IMPLIED legal advice, nor should it be relied upon as legal advice for WARRANTIES WHATSOEVER INCLUDING BUT your specific factual pattern or situation. Regulations and laws NOT LIMITED TO THE IMPLIED WARRANTIES may vary depending on your location. Consult with a licensed OF MERCHANTABILITY AND FITNESS FOR A attorney in your area if you wish to obtain legal advice and/or PARTICULAR PURPOSE. counsel for a particular legal issue. Trent Cotney is an advocate for the roofing industry, General Counsel of FRSA, NWIR, WCRCA and PBCRSMA, and a Florida Bar Board Certified Construction Lawyer. For more information, contact the author at 813-579-3278 or visit www.trentcotney.com.

How About a Little Advertising and a Chance at Some Additional Business – For Free? You can have both by registering on the Disaster Contractors Network. It is easy, free, and it will not drive you crazy with a bunch of ads and emails. Go to www.dcnonline.org and check it out! The idea is to bring together contractors, suppliers, and customers in the aftermath of a storm. Contractors can register and select the areas of the state for availability to provide services. The system does not allow unlicensed contractors to register – that is a BIG plus.

This seems too good to be true? What’s the catch? No catch – this is funded with permit surcharge money and it is designed to work for you and your customers. Why should you sign up? Because it is good for your business AND because it may be the best way we have to prevent the government from letting in out-ofstate contractors and effects of storm chasers who come in whether authorized or not.

Obsolete Concrete Roof Tiles Formerly Produced in Florida Rick Olson, Tile Roofing Institute In response to the vast amount of hurricane damage-related inquiries from industry professionals, please note the following list of concrete roof tiles that have previously been produced in, or shipped to Florida over the past several decades are obsolete and do not interlock with the profiles currently offered by manufacturers of concrete roof tiles for Florida. ■■ Any Flat or “S” tiles labeled “Gory” or “GAI” ■■ Any Flat or “S” tiles labeled “Vanguard” ■■ Any Flat or “S” tiles labeled “Bender” ■■ Any Flat or “S” tiles labeled “Wallin” ■■ Any Flat or “S” tiles labeled “Duntex” ■■ Any Flat or “S” tiles labeled “Currier” ■■ Any Flat or “S” tiles labeled “APE” 10

FLORIDA ROOFING | October 2017

■■ Any Flat or “S” tiles labeled “Pioneer” ■■ Any Flat or “S” tiles labeled “Marley” or “Ceetile” ■■ Any Flat or “S” tiles labeled “Lifetile” ■■ Any Flat or “S” tiles labeled “Monray” ■■ Any Flat or “S” tiles labeled “Monier” ■■ Any Flat or “S” tiles labeled “Superior” ■■ Any Flat or “S” tiles labeled “Westile” ■■ Any Flat tile labeled “Boral Lifetile” or “BUSA” In the event that a tile roof requires a complete replacement, our existing member manufacturers will strive to offer colors that closely resemble the existing roof, however, the likelihood of an exact color replacement is highly unlikely. To locate one of our producing members you can find a list on our website at www.tileroofing.org.


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OSHA’s Silica Rule Enforcement On September 23, 2017, the Respirable Crystalline Silica construction standard, 29 CFR § 1926.1153, went into enforcement. The standard establishes a new eight-hour time-weighted average (TWA) Permissible Exposure Limit (PEL) of 50 μg/m3 an action level (AL) of 25 μg/m3 and a host of ancillary requirements. During the first 30 days of enforcement, OSHA will carefully evaluate good faith efforts taken by employers in their attempts to meet the new construction silica standard. OSHA will render compliance assistance and outreach to assure that covered employers are fully and properly complying with its requirements. Given the novelty of the Table 1 approach (see page 14), OSHA will pay particular attention to assisting employers in fully and properly implementing the controls in the table. OSHA will assist employers who are making good faith efforts to meet the new requirements to assure understanding and compliance. If, upon inspection, it appears an employer is not making any efforts to comply, OSHA’s inspection will not only include collection of exposure air monitoring performed in accordance with Agency procedures, but those employers may also be considered for citation. Any proposed citations related to inspections conducted in this time period will require National Office review. To ensure effective implementation of the new standard, OSHA has developed interim inspection and citation guidance to be released prior to termination of this memorandum. The compliance directive will be finalized thereafter.

OSHA’s Crystalline Silica Rule for Construction

OSHA is issuing two standards to protect workers from exposure to respirable crystalline silica—one for construction, and the other for general industry and maritime—in order to allow employers to tailor solutions to the specific conditions in their workplaces.

pouring concrete footers, slab foundation and foundation walls; and removing concrete formwork.

What Does the Standard Require?

The standard requires employers to limit worker exposures to respirable crystalline silica and to take other steps to protect workers. The standard provides flexible alternatives, especially useful for small employers. Employers can either use a control method laid out in Table 1 of the construction standard, or they can measure workers’ exposure to silica and independently decide which dust controls work best to limit exposures to the PEL in their workplaces. Regardless of which exposure control method is used, all construction employers covered by the standard are required to: ■■ Establish and implement a written exposure control plan that identifies tasks that involve exposure and methods used to protect workers, including procedures to restrict access to work areas where high exposures may occur. ■■ Designate a competent person to implement the written exposure control plan. ■■ Restrict housekeeping practices that expose workers to silica where feasible alternatives are available. ■■ Offer medical exams—including chest X-rays and lung function tests—every three years for workers who are required by the standard to wear a respirator for 30 or more days per year. ■■ Train workers on work operations that result in silica exposure and ways to limit exposure. ■■ Keep records of workers’ silica exposure and medical exams.

Who is Affected by the Construction Standard?

About two million construction workers are exposed to respirable crystalline silica in over 600,000 workplaces. OSHA estimates that more than 840,000 of these workers are exposed to silica levels that exceed the new permissible exposure limit (PEL). Exposure to respirable crystalline silica can cause silicosis, lung cancer, other respiratory diseases, and kidney disease. Exposure can occur during common construction tasks such as using masonry saws, grinders, drills, jackhammers and handheld powered chipping tools; operating vehicle-mounted drilling rigs; milling; operating crushing machines; and using heavy equipment for demolition or certain other tasks. Without dust controls, using a handheld power saw to cut concrete can expose workers to high levels of respirable crystalline silica. The construction standard does not apply where exposures will remain low under any foreseeable conditions; for example, when only performing tasks such as mixing mortar; www.floridaroof.com | FLORIDA ROOFING

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What is Table 1?

Table 1 matches common construction tasks with dust control methods, so employers know exactly what they need to do to limit worker exposures to silica. The dust control measures listed in the table include methods known to be effective, like using water to keep dust from getting into the air or using ventilation to capture dust. In some operations, respirators may also be needed. Employers who follow Table 1 correctly are not required to measure workers’ exposure to silica and are not subject to the PEL.

Table 1 Example: Handheld Power Saws

If workers are sawing silica-containing materials, they can use a saw with a built-in system that applies water to the saw blade. The water limits the amount of respirable crystalline silica that gets into the air. In this example, if a worker uses the saw outdoors for four hours or less per day, no respirator would be needed. If a worker uses the saw for more than four hours per day or any time indoors, he or she would need to use a respirator with an assigned protection factor (APF) of at least 10. In this case, a NIOSH-certified filtering facepiece respirator that covers the nose and mouth (sometimes referred to as a dust mask) could be used. If a worker needs to use a respirator on 30 or more days a year, he or she would need to be offered a medical exam.

Table 1: Specified Exposure Control Methods When Working with Materials Containing Crystalline Silica Equipment/ Task

(ii) Handheld power saws (any blade diameter)

Engineering and Work Practice Control Methods

Required Respiratory Protection and Minimum Assigned Protection Factor (APF)

≤ 4 hrs/shift

> 4 hrs/ shift

• When used outdoors.

None

APF 10

• When used indoors or in an enclosed area.

APF 10

APF 10

Use saw equipped with integrated water delivery system that continuously feeds water to the blade. Operate and maintain tool in accordance with manufacturer’s instructions to minimize dust emissions.

Excerpt from Table 1. * See regulatory text for construction standard, with complete Table 1 at www.osha.gov/silica/SilicaConstructionRegText.pdf.

Alternative Exposure Control Methods

and do not result in penalties or citations. Consultants from Employers who do not use control methods in Table 1 state agencies or universities work with employers to idenmust: tify workplace hazards, provide advice on compliance with ■■ Measure the amount of silica that workers are exposed OSHA standards, and assist in establishing and improving to if it may be at or above an action level of 25 μg/m3 safety and health management systems. To locate the OSHA (micrograms of silica per cubic meter of air), averaged On-site Consultation Program nearest you, call 800-321over an eight-hour day. OSHA (6742) or visit www.osha.gov/dcsp/smallbusiness.  For more information on this and other health related issues im■■ Protect workers from respirable crystalline silica expo3 sures above the permissible exposure limit of 50 μg/m , pacting workers, to report an emergency, fatality, inpatient hospitalization, or to file a confidential complaint, contact averaged over an eight-hour day. your nearest OSHA office, visit www.osha.gov, or call OSHA ■■ Use dust controls to protect workers from silica expoat 800-321-OSHA (6742), TTY 877-889-5627. sures above the PEL. ■■ Provide respirators to workers when dust controls cannot limit exposures to the PEL.

Additional information on OSHA’s silica rule can be found at www.osha.gov/silica.  OSHA can provide extensive help through a variety of programs, including technical assistance about effective safety and health programs, workplace consultations, and training and education. OSHA’s On-site Consultation Program offers free and confidential occupational safety and health services to small and medium-sized businesses in all states and several territories across the country, with priority given to high-hazard worksites. Onsite consultation services are separate from enforcement 14

FLORIDA ROOFING | October 2017

Project Submission Deadline is April 10, 2018


Industry Updates Continental Materials Important Nail Update: Dade County-Approved Roofing Nails

Continental Materials, Inc. (CMI), a market leader in roofing and construction fasteners since 1958, supplying Dade County Approved Roofing Nails and Tin Caps informed the market of challenging supply issues tied into the ongoing supply hurdles encountered in China. Copies of these prior announcements are available at www.continentalmaterials.com for your reference. Since September 12, the primary supply chain in China is once again producing high quality coil roofing nails. Due to the ongoing issues with the galvanizing mills, as part of a severe Environmental Enforcement Campaign mandated by the Chinese government, there have been two prolonged shutdowns since June totaling 7 weeks with no production. That means for 7 weeks since June 12, no galvanized nails to collate while awaiting galvanization. Dade County approved nails are more complicated to produce and get through the approval process. A normal roofing nail requires 2-½ hours of galvanization. A Dade County nail with superior rust inhibitors takes 10-½ hours. With the current backlog at the galvanizing mills, CMI has not been able to secure allotted time to get ample Dade nails produced timely. This is a daily priority that Chinese managers are working on and CMI fully expects to be back operational and producing Dade nails starting the week of October 9, when plants reopen after a week-long Fall holiday. It will take some time to work through the general galvanizing backlog and CMI believes this may further create a difficult supply scenario in the South Florida market. Without any additional unforeseen delays, production catchup time will take 60 days to complete. CMI has been forced to pay a substantially higher cost to handle the new galvanizing process and will continue to live up to commitments made to their customers by absorbing these significant increases to meet those obligations. CMI states that it has heard stories of price gouging and raising of prices and does not find that an acceptable solution to the problem. Please be wary of those claiming to have Dade Approval that do not show up on the Approved Dade List or can provide you a copy of the approval. For more information, visit www.continentalmaterials.com.

TAMKO Donates $100,000 to Red Cross

TAMKO Building Products, Inc. has proudly donated $100,000 to the American Red Cross to assist with their Hurricane Harvey disaster relief efforts in Houston and the surrounding area. TAMKO presented the funds at the Joplin, Missouri Red Cross office on September 6.

“Thanks to generous partners like TAMKO, the American Red Cross is there, providing food, shelter and comfort to people affected by Hurricane Harvey,” said Stacy Burks, Executive Director of the American Red Cross Southern Missouri. “We have deployed over a dozen local [Joplin-area] volunteers. They join more than 3,000 Red Cross disaster workers who will continue to support families as they begin to recover and rebuild.” In the past, TAMKO has donated to the Red Cross to assist with disaster recovery from tornadoes that ravaged areas where TAMKO operates, including a deadly EF-5 tornado in 2011 that struck the town of Joplin where TAMKO is headquartered. TAMKO’s President and CEO David Humphreys, said, “The devastating effects of Hurricane Harvey are heartbreaking. TAMKO and its employees have witnessed first-hand what the American Red Cross can do to help in these types of disaster situations. We make this donation in the spirit of kindness that Houston and its neighbors so desperately need now.”

Trent Cotney, P.A. Construction Law Group Offers Hurricane Support Legal Help Line

Trent Cotney, P.A. Construction Law Group, a leading national law firm for construction, specialty trades and OSHA law, is offering a free, legal help line to help contractors in hurricane stricken areas with legal questions or needs. Contractors can call 866-303-5868 for legal advice concerning hurricane restoration efforts. “We are receiving a number of calls daily asking how to handle warranties, claims and legal situations created from the recent storms,” stated Trent Cotney, President of the firm. “Our law firm started in Florida and our offices survived Irma as it hit Tampa. It is time for all of us to help each other. We know there are a lot of questions that contractors have concerning legal issues after the storms. Warranties and claims are on the top of the list along with normal safety and legal concerns. We want to help.” Trent Cotney Construction Law Firm is made up of over 15 lawyers who specialize in construction law, safety, employment, immigration and building code expertise. The firm has been an integral part of the Florida Roofing and Sheet Metal Contractor Association on state and local levels. “On a volunteer basis, we have provided general counsel for the roofing contractor and HVAC associations of Florida for many years. The contractors of Florida have the highest integrity and will be the ones to get our state functioning again,” continued Cotney. “I want to be sure that our construction industry has the legal support they need so they can do their jobs for the citizens of Florida and Texas.” www.floridaroof.com | FLORIDA ROOFING

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Licensed contractors (where applicable) from hurri- PetCo Foundation and Jasper Contractors cane-affected areas can immediately call 866-303-5868 Invest in Lifesaving Work for advice and additional information regarding the free Pet Alliance of Greater Orlando, one of the nation’s consultation. leading animal welfare agencies, announced it has been awarded a $50,000 challenge grant from the PetCo North American Foundation to support its Hurricane Irma disaster relief Roofing Services and lifesaving efforts. Jasper Contractors, upon hearing Appoints New CEO this, made a matching donation of $50,000 to the animal The board of directors welfare agency. for North American Roofing Pet Alliance of Greater Orlando is a nonprofit organiServices, Inc., appointed its zation that shelters over 8,000 homeless pets each year, former chief operating officer, provides outreach services and programs to pet owners Kelly Wade, as the company’s in need and cares for an additional 45,000 pets through chief executive officer effecits veterinary clinics. The organization primarily serves tive August 29. Orange, Seminole and Osceola Counties but partners Wade joined the compawith other animal welfare agencies throughout the state ny in 2009 as the director of of Florida to ensure the welfare of cats and dogs. marketing, moving up to its The PetCo Foundation and Jasper Contractors investdirector of sales and marketment will aid Pet Alliance of Greater Orlando’s Hurricane ing and then to vice president Irma recovery efforts. This includes the transfer in of of strategy before being named the executive vice dogs and cats from shelters around the state of Florida president. She brings over 20 years of sales, marketing that were impacted by the storm and minor damages to and business strategy experience to North American the buildings and grounds caused by the hurricane. This Roofing. Her other experience includes advertising and grant will also assist Pet Alliance with the ongoing needs strategic account development in Illinois, Pennsylvania, and sheltering of the 431 animals currently in their care Florida and North Carolina. and those that they will continue to receive over the “Kelly is a born leader and has created a culture unique next days and months as part of its ongoing work to proto roofing and in line with some of the most diverse and vide shelter and compassionate care for homeless pets. progressive companies in the U.S.,” said Brian Verble, “Pet Alliance of Greater Orlando is grateful for the the former CEO and current president and vice chair of generous support of the PetCo Foundation and Jasper board who will transition to chairman of the board. “It’s Contractors,” said Stephen Bardy, Executive Director a culture of inclusion, team idea development, accountof Pet Alliance of Greater Orlando. “The donations will ability and work-life balance that comes naturally to her.” go a long way to assist the organization in recovery ef“Beyond surpassing the financial and strategic goals forts and helping pets affected by the storm throughout of the company, Kelly has proven to have the character Florida.” and intrinsic qualities the Board wants in its leader,” said Bardy continued, “Pet Alliance has transferred in 50 Mike Verble, the board chairman. “Most of all, Kelly is pets so far from Jacksonville and Collier County, and fully committed to making North American Roofing the is currently working on setting up additional transfers greatest and most profitable company it can be.” from Collier County. We are also sending a shipment of In her new role, Wade will continue to be responsible pet food and dog beds to Key West, and coordinated the for the overall operations and financial performance of distribution of 43,000 pounds of donated dog food to the company. She will also maintain and grow all banklocal pet rescues and residents. We would not be able to ing, insurance, strategic partner, and overall high-level do this important work without the support of organizabusiness relationships. “I’m grateful for the eight-year journey I’ve had at tions like the PetCo Foundation and Jasper Contractors.” North American Roofing and to the amazing group of In addition to the gift to Pet Alliance of Greater Orlando, people I’m so blessed to work with every day,” said Jasper Contractors also donated $25,000 to the Houston Wade. “I’m committed to leading the team in execut- Humane Society to assist in Hurricane Harvey recovery ing the vision and goals of the board and to continue to efforts. build upon our rich 38-year history. The future is beyond CRH sells U.S. Distribution Arm to Beacon exciting for North American Roofing.” “I’m proud to be added to the number of women Roofing for $2.6 Billion Irish building materials firm CRH (CRH.I) has sold its leading companies in the U.S., and in the construction industry especially,” said Wade. “I truly hope it inspires U.S. distribution business to Beacon Roofing Supply Inc. other women and young girls to be independent and (BECN.O) for $2.63 billion in cash and will use the proconfident because that would mean more to me. My ceeds to continue an acquisition spree elsewhere. At the same time as announcing the sale, CRH said it parents taught me to work harder than the next person was buying German lime and aggregates producer Fels – regardless of gender.” 16

FLORIDA ROOFING | October 2017


for 600 million euros ($708 million), a business its chief executive said it tried to purchase on three other occasions in the last 20 years. Added to the 632 million euros the company spent on buying 13 other smaller businesses in the first half of the year, that purchase signals a ramping up of acquisitions to a pace chief executive Albert Manifold said he expected to continue. The company said it sold the Allied Building Products business in the United States for 16 times its earnings before interest, tax, depreciation and amortization. Beacon, North America’s largest listed roofing and building products distributor, said the deal would take it into new local markets, including New York, New Jersey and the upper Midwest.

Chris Mader Promoted to Technical Services Manager

OMG Roofing Products has promoted Chris Mader to the position of technical services manager. In his new role, Chris will manage the day-to-day activities of the technical services department, which oversees building code and approval issues, product application issues, as well as technical customer support activities. In addition, Chris will manage the technical support team of Andy Cleveland and Stephen Childs. He reports to Josh Kelly, vice president and general manager.

Chris started with OMG Roofing Products in 2011 as a codes and approvals support engineer. Since then, he has worked extensively with OMG’s private label customers and code and approval officials both in North America and abroad helping with product evaluation, developing technical product specifications as well as maintaining code approvals and keeping abreast of technical changes and advancements in the commercial roofing industry. Prior to joining OMG, Chris was a manufacturing engineer with Hamilton Sunstrand. Chris is a member of the National Roofing Contractors Association (NRCA), the Single-Ply Roofing Industry (SPRI), and the Roof Consultants Institute (RCI). He holds a Bachelor’s degree in mechanical engineering from the University of Massachusetts at Dartmouth, and a Master’s degree in Engineering Management from Western New England University.

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Asphalt Shingles – Avoiding Installation Mistakes Helene Hardy Pierce, FRCI, Vice President of Technical Services, Codes, and Industry Relations, GAF

Introduction

Asphalt shingles dominate the steep slope roofing market and have proven their durability as a product choice that can perform for a very long time. Key to their performance is a good installation which is easy when roofing contractors follow installation recommendations provided by the manufacturer. Often when there is a performance issue, it is simply that one or more basic “rules” were not followed. Review of over 10,000 punch lists from roof inspections on asphalt shingle roofs found that almost all deficiencies identified could be avoided by just following a few key roofing principles. Certainly, the cost of failure for roofing contractors in terms of reputation, cost of call backs, loss of

future business, etc. can be high – so paying attention before you pull off of a shingle roofing project can avoid a lot of hassles and help contribute to your bottom line. Where were these common problems found? There were eight distinct areas: product selection, missing components, ventilation, drip edges, chimneys, penetrations and flashings, valleys, and fasteners. While this might seem like a long list, when taken as a whole, consider that simply checking eight areas for common errors can help you ensure that your property owner is going to have a roof that should perform for a very long time.

Product Selection

Simply put, the right product needs to be used on the right slope. Traditionally, asphalt shingles have been considered “steep slope” products and perform well on slopes 4:12 or

Figure 1. Shingles installed on a low slope roof will leak.

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Drip Edges

greater. They also can perform on lower slopes, some down to 2:12 when installed with special steps, such as a double layer of underlayment. But if they can’t use gravity and slope to shed water, they won’t keep water out of the roof. So, a good rule of thumb is that if the roof slope is less than 2:12 (see Figure 1), or higher for some shingle styles, the roof will leak – shingles shed water, they are not waterproof.

Metal drip edges direct water off of the roof and prevent wicking of water under the shingles at the edge of the roof. They also keep water from running down fascia and getting behind soffits and walls. If the drip edge is left out, it can result in deterioration of the deck, fascia, and soffit and also allow water infiltration into the building.

Missing Components

Chimneys

In Florida, ice and water dam protection materials are not critical like they are further north, but beyond cold climates, these materials provide extra protection at penetrations, in valleys and along eave and rake edges. Another component that is critical but sometimes not found is the starter course at the eave edge. This course is very crucial for the wind performance of the roof since it seals the first course of shingles and prevents their tabs from lifting.

Chimneys on roofs have two common installation problems – missing step flashing and missing crickets. Step flashing diverts water away from the chimney/roof interface and provides long term performance at the deck/chimney wall joint when installed properly with the shingles that butt up against the chimney wall. Crickets on the “upside”

Ventilation

Improper, unbalanced, or inadequate ventilation can result in condensation problems that, at the least, cause ghost leaks and more seriously, cause mold, rot, and deck deterioration. In humid climates like Florida, proper ventilation of both heat and interior generated moisture is important to the long-term performance of the roofing system. Another ventilation problem is improperly fastened ridge vents – using the wrong (typically too short) fastener can result in leaks and blow offs of this critical component of the roofing system. Figure 2. Lack of a drip edge can deteriorate the deck and let water into the building.

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Figure 3. Caulk/sealant is a very poor substitute for step flashing.

Figure 4. When this plastic cement ages, there will be a leak directly into the attic.

of a chimney move water from what is often otherwise a no-slope valley and prevents water as well as debris from sitting behind the chimney and causing premature aging of the roofing materials. They also direct water down the roof and can prevent water from being forced over base flashings in a heavy downpour of rain.

dishes, lighting fixtures, signs, wires, etc. and often these additions are simply fastened to the deck through the roof. This results in holes that will eventually leak and let water through the roof deck. Penetrations that roofing contractors flash should simply shed water like the shingles that surround them and should not have fasteners that are not covered by a shingle course. Another common flashing error is missing step flashing at walls. Like on the chimney wall, step flashing diverts water away from the wall and provides long term performance when properly “stepped” into the installed shingles. It also provides a detail that allows the roofing system to be joined with dissimilar materials that are used on the wall. Caulk/ sealant is not a long-term solution, especially where a vertical surface meets a sloped deck.

Penetrations and Flashings

NE W

Most steep slope roofs have penetrations that interrupt the shingles installed in the field of the roof, such as vents and pipes, and there are proper details that allow them to be flashed into the field of the roof and not allow water into the interior.  Unfortunately, there are also penetrations where another trade has decided to use the roof as a platform to “hold” something on the roof, such as satellite

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Figure 5. Unsealed valley can eventually leak.

roof; and verifying that the fasteners being used are either all the way through a plywood deck or at least ¾” into a wood deck. Today, a wide product offering of asphalt shingles is available for homeowners and contractors. Some of the most popular designs remain wood-shake style and slatestyle shingles, but many manufacturers have also created unique new shapes to match a particular architectural style. These many choices and colors provide great aesthetics and options to compliment any home. When combined with a professional installation, asphalt shingle roofs can last a very long time.

Valleys

Helene Hardy Pierce is Vice President of Technical Services, Valleys are probably the most difficult part of any shin- Codes, and Industry Relations with GAF in Parsippany, NJ. gle installation. Understanding that a few steps ultimately determine whether the valley will perform or not can help roofing contractors avoid long term problems. When installing open or closed cut valleys, clipped corners of the shingle direct water down the valley and not under the shingles and then sealing the shingles in the valley reduces the chance that water will travel under the shingles in the valley, especially in a heavy rain. Likewise, using a woven valley with a laminated or many of the specialty shingles available today can result in bridging in the valley, wind damage, and poor resistance to water entry from wind driven rain.

Fasteners

It is really simple: fasteners keep the shingles on the roof. Nail pops, underdriven fasteners, overdriven fasteners, exposed fasteners, and high nailing can each cause their own type of problem. Nail pops and underdriven fasteners keep the shingles from sealing and often times cause a distortion that is visible from the ground. Eventually over time, they can actually break through the shingle that is laid over the fastener. Overdriven fasteners have little holding power and often are associated with the use of pneumatic nail guns. Exposed fasteners create “shiners” on the face of the roof and eventually will leak; high nailing can result in wind damage prior to shingles sealing. In addition to these installation errors with the fasteners themselves, not using enough fasteners, particularly in high wind areas where additional fasteners may be required can cause problems in the future.

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Wrapping It All Up

Checking these few areas to ensure a good installation is a great way to avoid problems. A few other key items to not forget include: avoiding patterning by following the manufacturer’s instructions for starting each course; making sure there is a minimal overhang at the eave edge to work with the drip edge and move water off the roof; being aware that mansards (very steep roofs) typically will require extra installation attention, making sure that hip and ridge shingles are installed correctly to finish off the top of the

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Marketing Advice for Roofing Contractors: Make More Money the Easy Way Jon Majak, CEO, Mr. Pipeline Internet Marketing

You have finally started your own business as a roofing contractor and know how to do the job, but aren’t sure where to go from here? How do you get the word out about your services? How do you compete in your market and lock in sales? Marketing is incredibly important as a roofing contractor. Why? As a roofing contractor, you are competing with many others in the trade for new business. You want to be better than the contractor down the road and obtain new sales in your area. You want to be able to tell potential customers why they should choose you over the competitor. This is where marketing and its importance play a key role in your success! We have compiled a good list of marketing advice to get you started!

It All Starts with Your Website

You are probably thinking… my website? How does that do any marketing for me? Well, the best way to get the word out about your business and bring in these new sales is via your website. It is imperative to the success of your contracting business that your website not only looks as professional as your services, but that it is also sales ready. So, what does a sales ready website look like, and why are these aspects so important?

Ease of Use

This is possibly the most important piece of a business website. Why? Well, have you ever tried to pull up a nearby business for a specific service on your phone? Was it impossible to find the information you needed on their mobile website? Many potential customers will get easily frustrated and move forward with another contractor due to the simple fact that your website was difficult to scroll through. This includes both your desktop website as well as your mobile one. With today’s technological advancements, many people use their phones to search nearby contractors/ 22

FLORIDA ROOFING | October 2017


businesses; therefore, it is crucial that your desktop site transfers fluidly to mobile web access. When configuring a mobile ready website, be sure to include these user-friendly features: ■■ Readable font sizes (ensure the fonts don’t shrink on a smaller, mobile screen). ■■ Correctly sized images for the appropriate device. Large images that load well on a desktop computer will load a lot slower on a mobile device; therefore, ensure your mobile site has smaller and fewer images (less screen to fill). ■■ Ensure important links are front and center on a mobile device. ■■ Forms that are pre-filled as much as possible are incredibly helpful on a mobile device, as they can get annoying to fill out on a smaller screen.

Contact Information

When selling a product or service, you want to make it easy for current or potential customers to contact you. They will instinctively look for a “contact us” tab on your website. On this contact page, contact forms and visible phone numbers are vital. If potential customers have questions, yet they don’t have the ability to call at that moment in time, contact forms are their desired way of communication. Some customers will pass up your business if they cannot shoot their questions and concerns through email. Beyond the “contact us” page, a business should make it effortless for a customer to call at the click of a button. This means the phone number should be in the footer of every landing page. This makes your contact information visible and easy to find. Just ensure that the phone number is large and easy to read. For mobile websites, call buttons serve the same purpose and make “calling at the click of a button” very easy.

Increased Visibility

As a contractor, you want to increase your company’s website and name visibility. With so many roofing companies, you need a way to stand out. When someone looks for a roofing company local to them on Google, you want yours to be the first that appears. So how do you increase this visibility? First, claim your spot as a Google business. It is free and will allow people to see more complete, accurate information regarding your business when they do a Google search for your business or a local roofing company. A Google business profile allows you to do the following: ■■ Respond to customer reviews ■■ Add photos of your business and work ■■ Add store hours and location details ■■ Display phone numbers and other contact information

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Continued on page 26 www.floridaroof.com | FLORIDA ROOFING

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Florida Reroofing Included Replacing Skylights Don Logay

Built in 1987, my home is a single-level 2,000 squarefoot residence located in Beverly Hills, Florida – on the Gulf coast – approximately 80 miles north of Tampa. Originally, it received a newly introduced FungusResistant GAF shingles specifically designed for the wet and humid Florida market, and two VELUX ventilating skylights were added to the original plans – an electronically controlled 2x4 deck mount in the high vaulted ceiling of the kitchen and a matching manually controlled 2x2 unit in the master bath. By 2015, 28-years had passed and a few small leaks near the edge of the roof indicated it was time to consider re-roofing – but they were minor and the project languished before replacement became an issue. Then it happened. In the fall of 2015, Central Florida was deluged with record-breaking rains. Day after day, Tampa and all cities 100 miles north were drenched, sometimes receiving as much as six- to eight-inches of torrential rain in 24-hours. Days turned into weeks – and weeks stretched into months – with steady downpours and major flooding all throughout July, August and September. As a result, minor leaks took on a new life and local roofers’ phones were ringing off the hook. Reroofing also became a top priority for my home. While the aging roof had sprung a number of leaks, after more than 28-years the flashing seal on the two original VELUX skylights remained watertight and good as new. Based on this outstanding past performance, I chose to again use VELUX skylights. Working with VELUX regional sales representative, Tom Gaudette, we decided that the two original skylights would be replaced with new top-of-the-line VELUX VSS Deck Mount Solar Powered “Fresh Air”

Skylights with optional factory-installed Solar Powered Blackout blinds.

All in a Day’s Work

Arrangements were made with a local roofing company to re-roof the home as soon as weather permitted, but Mother Nature was in no hurry to cooperate. Six more weeks of heavy rains had top-rated Batterbee Roofing of Oxford (near Ocala) backed-up and patiently waiting for a break in the weather. Then it happened. The rain suddenly stopped, the sun came out and the next morning at 8:30 am sharp, a virtual “fleet” of Batterbee Roofing trucks arrived and in minutes dozens of skilled crewmembers went to work removing the old shingles. Gaudette was scheduled to be in the area at this time as well and stopped by to view the installation of the two new skylights. While Batterbee workers removed the

Above: Built in 1987, this coastal-close Florida home received newly introduced GAF Fungus-Resistant shingles and two VELUX ventilating skylights – a 2x4 deck mount in the high vaulted ceiling of the kitchen and a matching 2x2 unit in the master bath. Below: When reroofed in 2015, while the two original VELUX skylights had remained 100% watertight for almost three decades, they were replaced and updated with two new hi-tech VELUX remote controlled Solar Powered ‘Fresh Air’ Skylights.

VELUX regional sales representative, Tom Gaudette (right), supervises flashing installation of master bath VELUX VSS Deck Mount Solar Powered “Fresh Air” Skylight. 24

FLORIDA ROOFING | October 2017


old shingles and underlayment, Gaudette actually went up on the roof and directed the removal of the original old skylights and helped to ensure proper installation of the two new VELUX Solar Powered “Fresh Air” units. The re-roofing started at 8:30 am and went to 7:30 pm. In eleven hours, start-to-finish, the entire project was completed, including also re-roofing a nearby 16x20 storage structure located on the rear of the property. In just one day, a leaky old roof was transformed into a neighborhood showpiece – with extreme curb appeal – and not a single trace of any debris or scraps was anywhere to be seen. Inside, convenient, hand-held touch screen remote controls that open and close the Solar Powered ‘Fresh Air’ Skylights made it easy to adjust the blinds for desired light levels. The remote also makes it simple to open and close the skylights to bring in fresh air. Outside, numerous carefree features included a special Neat® Glass coating that helps keep the skylights clean, LoE3 dual-pane glass that blocks damaging UV rays and a solar panel that charges a battery that powers the opening and closing of the skylight. Best of all for rainy Florida, an exterior rain sensor closes the skylights at the first drop of rain. While the new shingles added a fresh look overall, the unquestioned highlight were the two new skylights. From the outside, they present a tailored focal point when closed – and when open, the commanding upscale ‘look’ of a quality home. The VELUX skylights in my Florida home had outlasted the roofing, so when it came time to re-roof, I naturally decided to again choose VELUX for good reason. Not only do their new models have the same no-leak reliability, they have introduced a number of innovations that make them more energy efficient, easier to use and much more versatile. I’ve written about the many benefits of skylights over the years, but I was truly impressed with the incredible appeal and day-to-day lifestyle benefits of these new VELUX Solar Powered Fresh Air units. They’re simply terrific. When it comes time to reroof any home,  skylights should always be a major consideration, whether to replace (leaking or not) or to add (for increased comfort and appearance). Today’s skylights are both beautiful and technologically outstanding with a long list of benefits that will enhance any home and any reroofing project. I speak from personal experience.

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What’s Wrong with These Pictures?

Don Logay has over 30-years experience as an award-winning journalist. He is the former editor-in-chief of three leading national magazines for the remodeling industry, and created the widely-quoted Cost versus Value study. His informative how-to tips for homeowners are heard daily on hundreds of radio stations nationwide. He also helped write Home Remodeling for Dummies and Home Maintenance for Dummies. www.floridaroof.com | FLORIDA ROOFING

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HAPCO’s Water Donation to FRSA Provides Relief for Puerto Rico Lisa Pate, FRSA Executive Director As Hurricane Irma was baring down on Florida, FRSA Associate Member, HAPCO Inc., Kent, Ohio, notified me that they were sending pallets of bottled water for FRSA and its members. After seeing stories about water, food and gas shortages on national news and social media, Shari Carlozzi, National Sales Manager Roofing Division, immediately responded and sent two huge pallets of bottled water – each pallet weighing over 2,000 pounds. Once the storm cleared and FRSA staff was able to access our offices, we took delivery of the shipment and contacted members in affected areas to see who was in need of water. All members and affiliates we contacted indicated that they were fine and had access to bottled

water in their areas. Knowing that Florida was secure and back up and running, I contacted Shari and asked if she was agreeable to donating the water to Puerto Rico through a local association who was spearheading disaster relief efforts locally. Carlozzi responded, “You must have been reading my mind,” and immediately agreed to donate the pallets to the relief effort. Disasters have a tendency to bring out the good in people, bringing communities together for the betterment of all. Many thanks to Shari and the wonderful people at HAPCO Inc.!

Continued from page 23

Another way to increase your visibility on Google is to spend a little bit of money on an AdWord campaign. This will help you bring customers to your website by showing up first on a Google Search when customers type in keywords like “roof repair,” “best roofing companies,” etc.

Social Media

is doing in the area, and send newsletters that include coupons or incentives for bringing in new business. You don’t want them to feel like a number but rather like a valued part of your family. These few simple suggestions could mean the difference between a successful business and one that struggles to survive.

Social Media is huge today. If you aren’t on Social Media sites engaging with your customers and getting testimoniJon Majak is the CEO of Mr. Pipeline Internet Marketing als, you are leaving money on the table. based in South Florida. A digital marketing veteran, he has helped hundreds of home service professionals generate Continuously Delivering Touches more traffic, better leads and dominate with online reviews. A large portion of marketing is word of mouth. You He has a true passion for helping and inspiring people to dig want past customers to share word of your business to deep and find the excellence within themselves. He loves others needing a roofing contractor. This means that you the Miami Dolphins, spending time with his family and his want to continuously claim a spot in the mind of your con- two dogs: Kingston and Hazel. You can reach him directly at sumer by staying engaged. Thank your past customers for Jon@MrPipeline.com or 561-899-3043. their business, send email updates on what your company 26

FLORIDA ROOFING | October 2017


Important Workers’ Compensation Information for Contractors Hurricane Irma Outreach for Out-of-State Contractors

DWC DIVISION OF

The Florida Division of Workers’ Compensation is conducting an outreach campaign to educate interested parties about the workers’ compensation coverage and compliance requirements for out-of-state contractors coming to Florida to assist in the recovery efforts due to Hurricane Irma. Out-of-state contractors must adhere to the following Florida’s workers’ compensation requirements and understand the consequences for fail- amount it would have paid in workers’ compensation ing to meet those requirements. premium during the time it was out of compliance in 1. Out-of-state contractors can secure a Florida Florida, for up to two years. A coverage and compliance workers’ compensation insurance policy from a informational notice for contractors is listed below. The Division encourages all parties to read it. If you have Florida-licensed insurance company; OR any questions, please visit, www.myfloridacfo.com/ 2. If an out-of-state contractor has a workers’ Division/wc, email: workers.compservice@fldfs.com, or compensation policy for its home state, immecall: 850-413-1609. diately contact the insurance agent and/or the insurance company and request “Florida” be added Coverage Requirements to “Section 3.A.” of the home state’s policy. (Refer 1. A contractor or sub-contractor who is engaged to Administrative Rule 69L-6.019: Policies and in the construction industry and employs one Endorsements Covering Employees Engaged in or more employees must have Florida workers’ Work in Florida.) compensation insurance. Corporate officers, in 3. If an out-of-state contractor’s home state’s workaddition to limited liability, company members, ers’ compensation insurance policy is from a state sole proprietors, partners, and independent conlisted below, the out-of-state contractor can only tractors engaged in the construction industry work in Florida for no more than 10 consecutive are considered employees under Florida’s workdays, or no more than 25 total days, during a calers’ compensation law. However, a contractor or endar year; unless it complies with requirement #1 sub-contractor who is engaged in the construction or requirement #2. (Refer to Section 440.094, F.S. industry and is a corporate officer or a member of - Extraterritorial Reciprocity.) a limited liability company can apply for and obtain a valid construction industry exemption. Workers’ Arizona Minnesota Tennessee compensation insurance is still required for the Alabama Mississippi Texas contractor’s or subcontractor’s employees. Arkansas Montana Utah 2. A contractor shall require any sub-contractor who

WORKERS’ COMPENSATION

California

Nevada

Vermont

Georgia

North Dakota

Washington (state)

Idaho

Ohio

West Virginia

Indiana

Oklahoma

Wyoming

Kentucky

Oregon

Louisiana

Pennsylvania

Maine

Rhode Island

Maryland

South Dakota

Failure to meet these requirements will result in the Division issuing the out-of-state contractor a Stop-Work Order, requiring the cessation of all its Florida business operations and penalizing the business two times the

sub-contracts work from a contractor to provide evidence of Florida workers’ compensation insurance. If the sub-contractor has a valid exemption, then the subcontractor shall also provide a copy of his or her certificate of exemption to the contractor. Proof of workers’ compensation policy information and valid exemptions are listed on the Proof of Coverage database available from the Division of Workers’ Compensation’s website at www.myfloridacfo.com/division/wc/  or you may contact the Division by calling 850-413-1601.

3. A change in job duties performed by employees or an increase in the amount of payroll of a business must be reported to the insurance company. 4. If a contractor has secured workers’ compensation www.floridaroof.com | FLORIDA ROOFING

27


coverage for his or her employees by entering into an employee leasing arrangement, the contractor must specifically identify coverage for each and every employee. The contractor must notify the employee leasing company of the names of all the covered employees and any additional employees that are working on a job site that may have been excluded from the employee leasing arrangement. Any change in job duties performed by the employees must also be reported to the employee leasing company. 5. Please see page 27 for information about obtaining workers’ compensation insurance and for the eligibility requirements for a construction industry exemption.

Out-Of-State Contractors 1. An out-of-state contractor must immediately notify his or her insurance company and/or insurance agent that it has employees that are engaging in work in Florida.

record within ten business days of the division’s written request for records. If the employer fails to respond to the request within ten business days, the division will issue a stop work order upon the employer requiring the employer to cease all business operations in the state. 2. A stop work order will also be issued to any employer who is required to secure Florida workers’ compensation coverage but fails to do so. A stop work order will also be issued in cases where an employer may have a workers’ compensation policy but understates or conceals payroll, misrepresents or conceals employee duties or fails to utilize Florida class codes and workers’ compensation rates. 3. In order for the division to release a stop work order, an employer must provide evidence that it has come into compliance and it has paid the monetary penalty.

Where to Find Workers’ Compensation Insurance Coverage?

2. An out-of-state construction industry contractor Contact an insurance agent. You can also contact the who has employees engaged in work in Florida, following insurance agent associations: must either obtain a Florida workers’ compensation insurance policy or an endorsement must be ■■ Florida Association of Insurance Agents 850-893-4155 added to the out-of-state contractor’s policy that lists Florida in section 3.A. of the policy. An out-of- ■■ Professional Insurance Agents of Florida state contractor working in Florida on a temporary 850-893-8245 basis that has a policy in a state that recognizes ■■ Latin American Association of Insurance Agencies the extraterritorial provisions of Florida law should 305-477-1442 review s. 440.094 F.S., to determine if the work If you cannot obtain coverage through the standard performed meets the definition of temporary work. workers’ compensation market, you may contact the 3. A Florida construction contractor engaged in work Florida Workers’ Compensation Joint Underwriting in this state who contracts with out-of-state conAssociation (FWCJUA) at 941-378-7400 or visit their tractors, must require proof of a Florida workers’ website at www.fwcjua.com. The workers’ compensacompensation policy or an endorsement to the tion rates in the FWCJUA will be higher than the rates in out-of-state contractor’s policy that lists Florida the standard market. in section 3.A. of the policy. If the out-of-state subcontractor does not provide proof of a Florida How to Obtain a Construction Industry workers’ compensation policy or of an endorse- Exemption Application? ment to the policy, or does not have a valid workers’ For additional information about workers’ comcompensation exemption; the Florida contractor pensation coverage and the location of the district must contact his or her workers’ compensation offices nearest to you to obtain an exemption applicainsurance carrier to update his or her policy to in- tion, please call 850-413-1601. You can apply for an clude such subcontractor and any persons that is exemption electronically through the Division’s Notice employed by such sub-contractor. of Election to be Exempt online application system at www.myfloridacfo.com/division/wc/.

Enforcement Provisions

1. The Florida Division of Workers’ Compensation is responsible for enforcing employer compliance with the coverage requirements of the workers’ compensation law. Compliance investigators have the authority to conduct on-site inspection of job sites to ensure employer compliance. Investigators can also request an employer’s business records. An employer must produce the required business 28

FLORIDA ROOFING | October 2017

Construction Industry Exemption Eligibility Information ■■ You must be an officer of a corporation or a member of a limited liability company (LLC). However, an officer of a corporation or a member of a LLC who elects to be exempt may not recover workers’ compensation benefits. ■■ You must show evidence that you own at least 10%

Continued on page 37


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RCASF Awards Make-A-Wish Foundation Record-Setting Contribution The Annual Roofing Contractors Association of South Florida (RCASF) Fishing Tournament is always a highly anticipated event. Industry members look forward to enjoying the long weekend with plenty of fishing, eating, drinking and camaraderie. But that’s not all the fishing tournament accomplishes. With the generous contributions of local roofing contractors and associate members, the RCASF was able to donate $100,000 to the Make-AWish Foundation, making RCASF the largest non-corporate contributor to the foundation. RCASF is composed of charitable contractors and associate members who work together for the benefit of children struggling with illness in the South Florida community. In addition to the $100,000 awarded to the Make-A-Wish Foundation, RCASF contributed $10,000 to the International Game Fish Association’s Junior Angler (IGFA) Division. This year’s Fishing Tournament was held at Hawk’s Cay Resort on June 10 and the Awards Ceremony was held on August 30. Norm Wedderburn, CEO & President of the Make-A-Wish Foundation Southern Florida said, “We cannot thank the RCASF enough! RCASF has helped us to change many lives and for that we will be eternally grateful.” Gene Fall, RCASF Fishing Tournament Committee Chairman, thanked all of the local roofing industry supporters who came together for some good-hearted fishing rivalry and to ultimately provide financial assistance to two worthy causes. In 2015, the RCASF Fishing Tournament Committee initiated their Signature Sponsor Program with Earl W. Johnston Roofing gifting $5,000 or 'one wish' to a child in need. This year, the program expanded to eleven Signature Sponsors each donating 'one wish': Allied Roofing & Sheet Metal, Certified Contracting Group, Chase Roofing & Contracting, Earl W. Johnston Roofing, Frank H. Furman Insurance, Inc., HiTech Roofing & Sheet Metal, Roofing Concepts Unlimited, Triple M Roofing/In memory of Jim Nair, Weather-Tech Roofing & Waterproofing and Barry & Gail Birenbaum/Anthony Utter & Wendy Harvest.

Additionally, a group donation for a Signature Sponsorship was achieved when Anthony Utter called for 50 people to walk forward with $100 each during the Tournament Banquet. Tournament Committee member Lynne Johnston stated, “This was, by far, the most profoundly moving moment of the weekend. Almost everyone in the room ran forward waving $100 bills just to be a part of this group donation.” The RCASF Fishing Committee has already begun planning for next year’s tournament on June 9, 2018 with the goal of brightening the lives of even more children. They encourage donations of fishing related items for auction and financial sponsorships. If you would like to contribute, please contact RCASF at www.rcasf.org.

www.floridaroof.com | FLORIDA ROOFING

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Smart Technology for Roofs Matthew Smith, Blog Writer and Editor, Fortified Roofing

New inventions with the ability to monitor themselves and provide you with an analysis through a wireless system are products that are considered smart. For the modern home, smart appliances and systems are widely available in all aspects of the home. Supplying houses with smart technology improve the efficiency and productivity of the home, causing the home to become more sustainable. Smart homes will offer a particular luxury, security, low operating cost, most of the times even when you are not home. When it comes to the roof of your home, there are many new materials to choose from. Some of these materials can be considered smart technology due to the sustainable characteristic they have.

Smart Technology Products and Systems That Give Your Roof the “SMART� Factor

Ice forming on a roof can lead to many problems, it can cause the home to lose heat, and as the ice or snow melts, water damage can occur. With smart technology, this problem is taken care of. Smart technology that is specifically designed to detect temperatures that form ice will allow the roof to heat itself, leading to an ice-free roof, gutter, and downpipes. This system can help keep the house warmer during the winter and save on possible maintenance problems. These types of roofs get installed with heating cables and smart accessories that can be monitored and controlled. The smart system takes the temperature and moisture of the surrounding environment into consideration. When there is a

risk of ice forming, then the heat is brought in. This system is seen as economical and energy-efficient. Innovative technologies on the market with the ability to make roof materials that can change color can make homes more energy-efficient. This new material is made from cooking oil that allows the roof coating to change its optical properties. When the days are hot, the color of the roof will change to a light tone, allowing sun rays to reflect which will help the home keep cooler. In the winter, these roofs will have a darker tone that will allow the roof to absorb any available sun ray, keeping the home warmer. A smart inverter is a sophisticated monitoring system that analyzes the performance of the roof. Messages get sent from the installers, service technicians or homeowner to the roof and a roof analysis gets sent back to the source, allowing detection of any maintenance problems that might have occurred. Upgrades of certain parameters can be made remotely. Solar panels are considered a good investment because it generates electricity for the home. Keeping the solar panels maintained can be hard work and is crucial for solar panels to function properly. If solar panels are not clean, they can lose efficiency up to 30 percent. Smart technology has made it possible for a homeowner with solar panels to install an automated cleaning system. All this system needs is a refill of soap and a change in water filters from time to time.

Green Roofs

Green roofs are considered very sustainable with many benefits such as improving stormwater management, minimizing the urban heat island, protecting a home and much more. Certain green roof manufacturers have taken it up a notch through high-tech innovations. Further research with the aim to improve the green living roof is making it possible for innovators to develop smart green roofs. Although not available on the market yet, smart green roofs can be considered roofs that are made from particular plants and soil and which uses an automated monitoring and maintenance system. Sensors will allow for the monitoring of the green roofs, keeping track of its health. An automation maintenance system will help to take care of the maintenance of the roof. Smart technology is developing at a fast pace, and innovative manufacturers are finding ways to improve a modern home by focusing on the sustainable factor. We can look forward to more eco-friendly appliances and systems to come. Matthew Smith is a full-time writer and content editor in the housing and construction niche. He works for various contractors such as Fortified Roofing. He covers topics from sustainable solutions to construction safety and use of new technologies.

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FLORIDA ROOFING | October 2017


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Q&A with New South Roofing: Property Assessed Clean Energy in Florida Mike Antheil, Florida Director of Market Development and External Affairs, Renovate America New South Roofing, a subsidiary of New South Systems, Inc., is a new roofing company working with residential and commercial properties in Tallahassee, greater Leon County, and South Georgia. Since opening its doors earlier this year, New South Roofing has been offering Property Assessed Clean Energy (PACE) financing to customers. Here Ricky Thursby, General Manager of New South Roofing, shares his thoughts about PACE, how it can help Florida homeowners cope with hurricanes, and how it makes a good match for forward-thinking roofing businesses.

What is Property Assessed Clean Energy?

Property Assessed Clean Energy, or PACE, is a financing option for property owners looking to make energy-efficiency, renewable energy, and wind-hardening home improvements and repairs. PACE is unique in that the financing comes with no upfront cost and is paid back over time on a homeowner’s property tax bill. There are several PACE providers working in different parts of the state, including here in Leon County.

Tell us about New South Roofing

When New South Roofing began, we only had 5 employees. Now, six months later, we are up to 20 employees. Both our parent company, New South Systems, Inc., and New South Roofing are family-run and our main goal is to safeguard our customers.

What has your experience been with PACE?

Our experience with PACE has been fantastic so far. With PACE, we have been able to serve more people who might not have qualified for traditional financing. In my former life, I worked in banking and can attest to the overwhelming nature of trying to find financing. But PACE is clear and accessible, and many customers have a sense of relief when they learn about it. This has resulted in more business for us, and our new customers are happy to

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FLORIDA ROOFING | October 2017

access these new, energy-efficient and hurricane-resilient products. PACE, both on the customer side and our side, is very user-friendly. Whether in the home with a resident applying for financing online or over the phone with a question, PACE platforms are easy to use and the response time on the provider’s end is immediate.

What’s important for homeowners to know about PACE?

We want our homeowners to know about the quality of the products they are getting when they use PACE financing. All products financed with PACE, whether for roofing or some other home improvement, must be rated as energy-efficient by a government agency or must be demonstrated to protect a home against storm damage. These products are made to last and to save energy, and they do. PACE is transparent but we always thoroughly run through how the financing works with our homeowners because it’s a unique financing option. With no upfront costs, PACE financing is paid back over time through an additional line item on their normal property tax bill over a period up to 20 years. We get asked this a lot, so we also think it’s important for customers to know that PACE providers partner with local governments to make the financing available, but the financing comes from private providers. PACE costs nothing to local government coffers.

What’s the potential of PACE for roofers and other contractors?

Yet another major hurricane just swept through Florida.


All of us in the roofing industry want to help hurricane victims rebuild, and PACE is an effective tool to make that process fast and affordable. Many homeowners who were spared this time around are looking at their options for improving their homes’ hurricane-resilience. By covering the costs upfront and spreading out payments over time, PACE takes the sting out of these pro-active investments. As an up-and-coming option in Florida, PACE has a lot to offer property owners, contractors, and our environment. Energy-efficient and wind-resistant roofs will now be available to more people, who, prior to PACE, wouldn’t be able to make these improvements.Waterwind_HP-FRSA.qxp This means that 10/6/15 3:50 PM Page 1 contractors stand to grow their customer base and grow their business to keep up with demand. PACE can also help all contractors foster a stronger relationship with their customers. The PACE industry has the most stringent consumer safeguards in the home-improvement industry, which guarantees better security for customers. When contractors operate within the set guidelines of PACE, the invaluable trust between the customer and the contractor grows. And of course, because PACE finances home energy and efficiency improvements, it can help lower utility bills as well as our carbon foot® print here in Florida. With PACE, more homeowners can afford to choose the energy-efficient option. That’s good for contractors, who get bigger-ticket jobs, and it’s also good for our wallets and our climate.

Duro-Last ; the most water, wind and worry-resistant roof in the business.

How can PACE help with rebuilding after Hurricane Irma?

PACE is one of the most helpful resources we have post-hurricane. In Tallahassee, we were lucky enough not to be affected by the hurricane like so many other parts of Florida. For those who were hit by Irma and need to rebuild as soon as possible, PACE eliminates the problem of upfront costs. Plus, the approval process is really fast, so homeowners can get their repairs done without any delays. For those who were spared from Irma, this should be a wake-up call to homeowners to make repairs or wind-hardening improvements they’ve been putting off. Using PACE to install high-quality products now

Duro-Last’s industry leading warranties are supported by prefabrication of roof panels and membrane accessories in a factory quality controlled environment. This eliminates up to 85% of field welding. Our highly trained technical field team inspects the field welded seams. Once you put a Duro-Last roof on, you can put it out of your mind.

Visit duro-last.com or call to find out more.

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www.floridaroof.com | FLORIDA ROOFING

35


will help people be prepared for the next storm.

How can PACE help to advance sustainability in Florida?

PACE increases the demand for roofing materials that are energy-efficient and durable. With the constantly developing technology, more and more sustainable products are coming on the market. Take tiling, for example. Before the push to be green, many roof tiles held in heat and never developed with the rest of the tech boom. But now, we have a tile made of a geopolymer bonded to foam with a UV-resistant top layer.

This eliminates moisture buildup and extends the life of the roof. It also improves its durability in conditions such as wind up to 250 mph. Another tile system has solar cells embedded into the tiles with a cool roof coating and ventilation. Even traditional metal roofing is being improved upon as the colored, metal panels are becoming more reflective and emissive so buildings can stay cooler during hot weather and reduce energy use and costs. And most metal roofs are highly resistant to wind and hail damage. An important aspect of sustainability is building things to last. Manufacturing and installing new roofing tiles, windows, siding and other housing products uses significant amounts of energy, water and raw materials. So, installing durable, wind-hardened products up front, that will stand up to hurricanes and last a long time, saves the environmental cost of replacement in addition to the financial cost.

What else do roofers need to know about PACE?

Roofers who want to offer PACE need to completely understand how the financing works. Yes, during the financing process, PACE providers take extra steps to ensure that the customer understands what they are signing up for. But it’s also important for you, as the contractor, to know what you are offering. Things like the standards you as a contractor need to uphold, that the payments are made on the property tax bill, or even that the customer may need to pay off the balance in whole before selling their property are all things to make sure you and your employees really grasp. I’m pretty excited about what’s ahead for New South and the roofing industry with the advent of PACE here in Florida. Mike Antheil is Renovate America’s Florida Director of Market Development and External Affairs. Renovate America is the largest PACE provider and offers a home improvement financing product called Benji.

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FLORIDA ROOFING | October 2017


Continued from page 28

of the corporation or LLC. ■■ Your corporation or LLC must be registered with the Florida Department of State, Division of Corporations. ■■ You must be listed as an officer of the corporation in the records of the Florida Department of State, Division of Corporations. ■■ You must list all certified or registered licenses issued to you pursuant to Chapter 489, Florida Statutes. ■■ No more than three officers or a corporation (including LLC) or of any group of affiliated corporations (including LLCs) may elect to be exempt. ■■ A $50 application fee is required. Out-of-state contractors that are corporations or limited liability companies can qualify as foreign corporations or foreign limited liability companies by filing specific form and documentation with the Florida Division of Corporations. For more information regarding the foreign qualification requirements, call 850-245-6051 for LLCs or 850-245-6052 for corporations. The forms can be accessed at www.sunbiz.org.

Florida

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The Hunter Panel 4’ x 4’ Target Sump is a polyiso insulation panel for low slope applications. It ships flat, is ready to install and increases the slope around drains to ensure water will flow to the drain instead of ponding. The product’s coated glass (CG) facer provides improved dimensional stability, fire performance, resistance to mold growth and is compatible with all major roofing membranes and application techniques. For more information, visit www.hunterpanels.com or call 888-746-1114.

U.S. POSTAL SERVICE STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION (Required by USC 3685) 1. Publication title: Florida Roofing Magazine; 2. Publication No. 0191-4618; 3. Filling Date 10/1/2017; 4. Issue Frequency: monthly; 5. Number of Issues: 12; 6. Annual Subscription Price: $24; 7. Complete Mailing Address of Known Office of Publication: 7071 University Blvd, Winter Park, FL 32792; 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: 7071 University Blvd, Winter Park, FL 32792; 9. Full Names and Complete Mailing Address of Publisher, Editor and Managing Editor: Florida Roofing and Sheet Metal Contractors Association Inc., 7071 University Blvd, Winter Park, FL 32792; Publisher: Lisa Pate, Florida Roofing and Sheet Metal Association Inc., 7071 University Blvd, Winter Park, FL 32792; Editor: Lisa Pate, 7071 University Blvd, Winter Park, FL 32792; Managing Editor: Lisa Pate, 7071 University Blvd, Winter Park, FL 32792; 10. Owner: Florida Roofing and Sheet Metal Contractors Association Inc, 7071 University Blvd, Winter Park, FL 32792; 11. Known Bondholders, Mortgagees, and Other Security Holders: None; 12. Tax Status-The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: Has Not Changed During Preceding 12 Months; 13. Publication Title: Florida Roofing Magazine; 14. Issue Date for Circulation Data Below: September 30, 2017; 15. Extent and Nature of Circulation: 15a. Total Numbers of Copies: Average No. Copies Each Issue During Preceding 12 Months: 4,600; 15a. Number of copies of Single Issue Published Nearest Filing Date: 4,600; 15b. Legitimate Paid and/or Requested Distribution: b.1. OutsideCounty Paid/Requested Mail Subscriptions Stated on PS Form 3541: 4,175/4,175; b.2. In-County Paid/Requested Mail Subscription Stated on PS Form 3541:225/225; b.3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS: None; b.4. Requested Copies Distributed by Other Classes of Mail Through the USPS: None; c. Total Paid and/or Requested Circulation: 4,400; 15d. Nonrequested Distribution; d.1. Outside-County Nonrequested Copies included on PS Form 3541: None; d.2. In-County Nonrequested Copies Included on PS Form 3541: None; d.3. Nonrequested Copies Distributed Through the USPS by Other Classes of Mail: None; d.4. Nonrequested Copies Distributed Outside the Mail: None; e. Total Nonrequested Distribution: None; f. Total Distribution: 4,400; g. Copies Not Distributed: 200; h. Total: 4,600; i. Percent Paid and/or Requested Circulation: 100%; 16. Electronic Copy Circulation; a. Requested and Paid Electronic Copies: None; b. Total Requested and Paid Print Copies + Requested/Paid Electronic Copies: None; c. Total Requested Copy Distribution + Requested/Paid Electronic Copies: None; d. Percent Paid and/or Requested Circulation: None; 17. Publication of Statement of Ownership for a Requestor Publication is required and will be printed in the October 2017 issue of this publication. www.floridaroof.com | FLORIDA ROOFING

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MEMBER PROFILE

Steven James II, CPRC Vice President, James Roofing Services Inc. Steven is Vice President of James Roofing Services Inc., St. Petersburg, where he’s worked for seven years. Steven serves on FRSA's Board of Directors and the Young Professionals Council.

to get to know them in person instead of from stories. The third would be Pat Tillman, who gave up a promising career in the NFL to fight for our country and gave the ultimate sacrifice in the line of duty.

How did you get started in the roofing industry? I began working with my father at the St. Petersburg branch of Florida Southern Roofing after I took a break from college. After working there for a few years, I realized this was a solid industry that my family and I needed to venture into on our own. Seven year later, James Roofing Services is continuing to grow and we’re truly blessed to be where we are today!

How long have you been involved with FRSA? Since I was in the Kids Program! What do you personally find most rewarding about being involved with FRSA? Being around not only some of the best roofing contractors in the state, but some of the best contractors period! Makes you feel proud to see so many people who dedicate their time and efforts towards our great industry.

What’s your favorite part of the job? I enjoy going out with my service crews on occasion and inves- What advice would you give to someone interested in joining tigating tough roof leak issues and getting the gratification of the roofing industry? locating and stopping those issues for our customers. With the sub-tropical climate we have here in Florida, there will What’s the most unusual roofing project you’ve been a part of? always be a need for good roofing professionals. It’s an honest, There’s a condominium project in Clearwater called On Top of hardworking industry that at some point in everyone’s life, they The World, which has some very interesting and intricate de- have to deal with (whether it’s roof repairs, replacement, new signs. Each building represents a different part of the world and construction, etc.). some of the roof designs on these are very unique and the cus- What’s your favorite pastime activity? tom sheet metal items on some of these building are one of a Whitetail deer hunting. kind pieces that are over 50 years old. There have been several What would be your ideal place to live and why? unusual roofing projects for us in this complex alone. As much as I love the woods, I can’t imagine being anywhere else What do you consider a waste of time? but here in St. Petersburg, Fla. I get to live where most folks only Sitting in stop and go traffic! get to vacation. What’s your favorite vacation? What other activities and organizations are you involved with? I must say it’s the 10 days I take every year in November to hunt I’m currently a pro staff member for Mossy Oak Camouflage. I on our family farm in southern Ohio. Being in the woods that also enjoy shooting trap and sporting clays, fishing and anything magical time of the year is something I cherish dearly. that involves being with my family. What’s your dream job? To film and produce my own hunting show for a living.

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What would surprise others to learn about you? I’m a big fan of classic rock (thanks to my parents) and have been If you could spend time with three people (living or not), who fortunate to see some great bands in concert such as Tom Petty, would they be and why? The Eagles, Eric Clapton, Fleetwood Mac, and Ted Nugent to Both my grandmothers would be at the top of the list – both name a few. passed away when| October I was very young and it would be awesome FLORIDA ROOFING 2017




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