ROOFING FLORIDA – May 2013 by Florida Roofing Magazine

A Publication of the FRSA â&#x2014;&#x2020; Floridaâ&#x20AC;&#x2122;s Association of Roofing Professionals

Practical Technology: Aerial Roof Measurements Safety Margins for Wind Uplift Resistance Tests Transferring a Lien to Security iRoofing App Brings Homeowners and Contractors Together Sealed Attics in Florida: Research Needed Developing Strategies for Disaster Preparedness May 2013

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iRoofing App Brings Homeowners and Contractors Together

Sealed Attics in Florida: Research Needed

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Practical Technology: Aerial Roof Measurements Developing Strategies for Disaster Preparedness

6 10 16 18

Transferring a Lien to Security Safety Margins for Wind Uplift Resistance Tests FRSA Attends ICC Residential Codes Meetings Silent Auction Donors Get Recognized

A Publication of the FRSA ◆ Florida’s Association of Roofing Professionals FRSA Executive Director, Lisa Pate CEM ◆ Editor, John Hellein For display advertising inquiries and all feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact John Hellein at: Any material submitted for publication in Roofing Florida becomes the property of the john@floridaroof.com publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not (800) 767-3772 ext. 127 imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this RFM, PO Box 4850 publication may be reproduced or transmitted in any form or by any means, without permission from Winter Park, FL 32793-4850 the publisher. View media kit at: www.floridaroof.com/rfm ROOFING Florida (VOL. 4, NO. 5), May 2013, (ISSN 0191-4618) is published monthly by FRSA, 4111 Metric Drive, Suite 6, Winter Park, FL 32792. Application to mail at periodicals postage is pending at Winter Park, FL and additional offices. POSTMASTER: Please send address corrections (form 3579) to ROOFING Florida, P.O. Box 4850, Winter Park, FL 32793-4850.

New iRoofing App Brings Homeowners and Contractors Together with Manufacturers and Suppliers By John Hellein, RFM editor

The Perfect Match

For homeowners, replacing the roof often represents the single biggest expense involved in maintaining the investment in their home. It is the professional roofing contractor’s responsibility to present a proposed new roof in such a way that the homeowner will envision the project and write a check to complete it. It is the roofing contractor who brings that check to the rest of the industry: employees, suppliers, manufacturers, etc. So, when the developers at Applosophy considered how to take advantage of the iPad, a primary goal was to narrow the distance between the homeowner and the contractor. “We want to take the experience between the homeowner and the contractor to another level,” says Shai Cohen, the lead developer at Applosophy. Continued on page 20

A Publication of the FRSA ◆ Florida’s Association of Roof

Now Available on iPad via iRoofing Download at... EagleView® Technologies and Pictometry® International Corp. have merged to bring you a full-service suite of solutions for your business including the highest quality aerial images and the most accurate roof and .

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Roofing Florida

May 2013

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Brad Sutter ◆ FRSA President’s Report

Moving Forward Profitably with Technology Greetings, For Florida contractors, we are moving into what is typically our busiest and most challenging time of year. The summer rains will come soon (we hope) and with them new opportunities and challenges of managing work in those ever changing weather conditions. This month’s issue of the magazine focuses on the new technology that is coming into our industry, disaster FRSA President Brad Sutter, preparedness and wind isSutter Roofing Company of sues affecting roof system Florida performance. On the technology front our industry, like so many others, has benefited greatly by the implementation of new devices and capabilities over the last decade or so. Not to sound like an old timer, but we have gone from two-way radios and calling someone to check the weather on TV to smart phones, tablets and apps in a relatively short time. The great thing about technology is that it has become portable, accessible and available at a reasonable cost. These factors have allowed most companies to drive technology deeper into their organizations in order to empower their employees. I don’t know of many contractors that don’t supply their field supervisors with smart phones or tablets to help them manage projects and coordinate information. To reflect on my “back in the day” references, all of the information that we used to keep at the office – or had to wait on someone else to supply – is available via these mobile devices and technology. I’m sure a few of you still have some of those bulky, static manufacturers’ binders that took up half a book shelf laying around. All of that information is now available on easy-to-access apps for most major manufacturers. You can look up specifications, field details, NOA information and just about anything else that you need. In fact, the iRoofing app featured on the opposite page includes many manufacturers and distributors in a single app. It also offers ROOFING FLORIDA Magazine, available for free to read wherever you take your iPad. Did I mention that little thing called weather? You can access weather information through the Internet in real time and zoom down to the neighborhood you are working in. There’s no more waiting for information and that’s the real key to putting this technology in the hands of the people who need it.

Through technology, you can increase your efficiency by avoiding people waiting for information or decisions. This same technology gives management instant access to information it needs in order to make more informed decisions. Decisions that are based on the actual data and facts and not merely a gut reaction. One of the most widely used technologies in the industry, aerial roof measurement services, is also profiled in this month’s magazine. We have seen a huge increase in the use, accuracy and information provided by roof measurement vendors over the last few years. I have used these services many times and continue to be impressed with the quality of the data provided in these reports. These services are a great asset to the industry and can be a huge time saver for bidding work. The great part about all of these technological advancements is that they can be accessed from your office, local Starbucks, McDonalds or anywhere else that offers wi-fi, which is usually available for free. Of course, if your device is on a data plan, you can access the information anywhere you have cell service. That’s a pretty amazing shift that has occurred in the industry in the last few years. The manufacturers, distributors and even the associations within our industry, including FRSA and NRCA, are working as fast as possible to enhance their mobile technology offerings and apps. The technology is moving forward so quickly that it is hard to keep up sometimes. If you aren’t completely up to speed on these technologies and want to learn more, we have the perfect opportunity for you. FRSA will be offering educational seminars on these emerging technologies and apps at our 2013 Convention and Trade Show, July 18-20, in Orlando. There will be special technology training and education offered, some of which will be available at no cost. Many of these companies and all of the major roofing manufacturers will have booths at the trade show and will have staff that will be available to assist you with any technology or mobile application questions you might have. I strongly encourage you to consider attending this year’s reorganized Convention and Trade Show and get up to speed on the latest technology impacting our industry.

president@floridaroof.com

www.floridaroof.com

Trent Cotney ◆ FRSA Legal Counsel

Transferring a Lien to Security Florida law gives owners the option to protect their property from mechanic’s construction liens through the use of bonds. Specifically, Florida Statute §713.23 allows an owner to request that his contractor furnish a payment bond. This ensures that if a subcontractor or supplier goes unpaid, that contractor or supplier will have a claim against the bond rather than the owner’s property. Of course, the owner will ultimately pay for the cost of obtaining and posting the bond, but this cost is typically a fraction of the total cost of construction and the peace-of-mind that the bond gives to an owner may be worth it depending on the job size. If an owner has opted not to get a payment bond to protect his or her property and is unlucky enough to have an unpaid contractor or supplier record a lien against the property, Florida Statute §713.24 may still provide some relief for the owner. Statute §713.24 allows for the transfer of liens to security. However, the owner of the property subject to the lien or a contractor in direct privity with the owner, usually the general contractor, are the only parties allowed to transfer a lien from a property (although there appears to be some support to suggest that a lender may bond off a lien). In order to transfer the lien, either (a) cash money or (b) a bond executed by a surety must be used as security. The amount must be equal to the amount stated in the lien, plus three years of interest, plus an additional twenty five percent of the amount claimed by the lien to cover any court costs or attorney’s fees that may arise as a result of the lien. Once an owner or contractor has the cash or bond security in hand, the process requires that the security be delivered to the county courthouse civil division for whichever county contains the recorded lien. At the country courthouse, a clerk will prepare a certificate of lien transfer for a fee and take the security on deposit. The certificate then needs to be taken to the county’s 6

Roofing Florida

May 2013

If an owner has opted not to get a payment bond to protect his or her property and is unlucky enough to have an unpaid contractor or supplier record a lien against the property, Florida Statute §713.24 may still provide some relief for the owner. recording office where is will be officially recorded and three official copies will be made and mailed to the parties involved with the lien. Once the certificate of transfer is filed, the property in question is released from the lien claimed. Once all of the disputes revolving around the lien are resolved the bond will be released by the court, or any money on deposit with the court will be returned. In the event you are a contractor for an owner that has been improperly liened by one of your subtiers, you can use the lien transfer bond as a way to clear the encumbrance on your customer’s property.

–RFM– Author’s note: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation. Trent Cotney is Florida Bar Certified in Construction Law, a Florida Supreme Court Certified Circuit Civil and Appellate Mediator, Qualified Florida Court-Appointed Arbitrator, General Counsel and a director of the Florida Roofing Sheet Metal and Air Conditioning Contractors Association (FRSA), a director of the West Coast Roofing Contractors Association (WCRCA) and a member of Associated Builders and Contractors (ABC) and Pinellas County Contractors Association (PCCA). For more information, contact the author at (813) 579-3278 or tcotney@trentcotney.com. Follow Trent Cotney at www.trentcotney.blogspot.com, on YouTube at FLConstructionLaw and on twitter @trentcotney.

S.T.A.R. Awards Submission Deadline is May 31. Don’t miss it!

Research Remains to Be Conducted on Effects of Sealed Attics on Roofing Systems in Florida’s Climate By John Hellein, RFM Editor According to comments at FRSA’s April committee meetings, the use of sealed attics as a residential insulation solution has become widespread in Florida. Some member contractors expressed concern about possible negative effects caused when attics are sealed and ventilation that allows for the entry and egress of air in the attic is eliminated. At the same time, members recognized that sufficient scientific research, specific to Florida’s high temperature, high humidity climate has yet to be conducted. A primary concern about sealed attics is the possibility that the lack of air movement into and out of the attic might result in moisture that permeates from the living space below being trapped. The trapped moisture could encourage the growth of mold in the insulation or trusses. Also, it is possible that the higher humidity could weaken the wood in the trusses or roof deck. Both the American Plywood Association (APA) and the Asphalt Roofing Manufacturers Association (ARMA) have issued statements expressing concern on this topic. In a paragraph entitled “Unvented Attics”, in Technical Topics TT-111A, the APA, writes: Notwithstanding the acceptance of unvented attics by the International Building Code (IBC)

and International Residential Code (IRC) in IBC 1203.3.2 and IRC R806.4, there has been a general concern about possible detrimental effects resulting from recently popularized practice of applying insulation directly to the underside of roof sheathing. Should the roof (or other) system become wet due, for example, to misinstalled or failed weather barriers, flashing, or systems that have not been properly maintained, the direct application of some insulation materials may limit the ability of wood structural panel sheathing to dry. The use of insulation materials that inhibit the drying of wood structural panel roof sheathing, such as some direct applied insulation on the underside of the sheathing, could lead to structural panel performance issues such as buckling and other moisture-induced problems. When such insulation materials are used in combination with an impermeable layer on top of the roof sheathing, such as some adhered shingle underlayment materials, the risk of moisture problems due to Continued on page 15

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Convention Update: Profiting Through Professionalism FRSA’s 91st Annual Convention and the Florida Roofing & Sheet Metal Expo are just around the corner. Join us July 18-20, 2013 at the Rosen Shingle Creek Resort and Convention Center for the largest regional show of its kind.

This year, FRSA is emphasizing education and training in an effort to give you access to the latest slate of programs, materials and new educational avenues in the industry. With the reformatting of the show to a two-day expo and three days of educational opportunities, you can maximize your time away from the office while you obtain the continuing education (CE) credits that you need to renew your license. This year, attendees will choose from FRSA’s largest selection of educational courses ever. There are 34 credit hours being offered that include wind, energy and technical seminars. So be sure to check out the schedule and choose the courses you need. Courses for Everyone FRSA is also offering business essential seminars that will provide you with information you need to make everyday business decisions. As Internet and mobile marketing continue to grow, it is more important than ever for contractors to see and tryout new products and services. For the first time, FRSA will pair with vendors who offer specific products and services, providing educational seminars geared toward helping you run your business more efficiently. If you don’t need CE credits, the seminars are free and we encourage you to come and bring your key employees: just obtain a badge at the FRSA registration desk. After the seminars, stick around and walk the re-energized trade show floor. There are many new exhibitors promoting new products and services and our long-time exhibitors returning with new products. Also, new this year, look for the two live demonstration areas where exhibitors will be demonstrating products and conducting hands-on training. Times and locations will be listed in the FRSA Convention Program. Admission to the trade show is free so be sure to take advantage of the 11.5 hours of trade show time. A full convention registration is the best deal if you plan to attend the seminars and social events. The convention registration includes eight hours of continuing education classes; Thursday’s Open House Reception; Friday’s Annual Business Luncheon; the FRSA Officer Installation Dinner and S.T.A.R. Spotlight Trophy for the Advancement of Roofing Awards Ceremony, profiling industry projects; and Saturday evening’s White-Out Party pool side at Rosen Shingle Creek Resort. 8

Roofing Florida

May 2013

Those interested in attending the seminars only can purchase an eight-hour education package for $300. Additional information can be found on the FRSA website at www.floridaroof.com or by calling Janette at (800) 767-3772 ext. 100 and requesting a brochure.

–RFM–

For exhibiting, attending or for seminars call: (800) 767-3772 ext. 100 www.floridaroof.com

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Florida Building Code: Safety Margins for Wind Uplift Resistance Tests By Mark Zehnal, CPRC, FRSA Director of Technical Services

Florida Building Code straightforwardly requires a two-to-one safety margin for wind uplift test results when that margin is not included in the test. Knowing whether or not to add the safety margin can allow knowledgable contractors to distinguish themselves during the bid process.

Roofing Florida

May 2013

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Section “1504.9 Margin of Safety” of the Building section Product Approvals A Florida product approval is not as straightforward as of the Florida Building Code states: an NOA when it comes to determining whether a safety A margin of safety of 2:1 shall be applied to all factor has already been included or if it needs to be douwind uplift resistance test results except when a bled. If you have access to the test method that was used margin of safety is specified in the test standard. to determine wind uplift resistance, for instance ASTM 3161, you may be able to determine whether that standard Exception: Asphalt shingles testing resulting in expressly states a safety margin. If this is not available, a miles per hour rating as required in Section investigating the evaluation report attached to the prod1507.2.7. uct approval may yield the information. If neither of these methods work, contacting the engineer of record listed No Standard on the evaluation report should provide the most definite M AR The code appears clear enough, unfortuindication about whether or not the safety margin was Y t e factored in to the test. nately, there is no standard that allows 2:1 a roofing contractor to look at a Florida Why It Matters Product Approval or Miami-Dade Notice of While contractors might expect architects and designM Acceptance and easily ascertain whether the etY AR ers to be aware of the safety margin issue and correctly wind uplift resistance test that was used for it provide a roof system that meets requirements without None incorporated a safety margin or not. Ideally, overkill, this is not always the case. Otherwise knowlsomething like the imaginary “safety margin” edgeable professionals can and have not recognized or indicators to the right could be placed on every document misunderstood safety margins. An astute contractor who that included a wind uplift resistance test. Since this is not asks the right questions can avoid installing a system that likely to happen anytime soon, we will look at some guide- turns out to be below code specifications or, alternately, lines on how to figure out if a document already assumes a avoid unnecessary costs to the customer. In one real-life safety margin or if one needs to be applied. Being careful scenario, an architect doubled the requirements for a to determine this can help avoid situations where either a product approval that had already assumed a 2:1 safety system does not provide enough wind uplift resistance for margin. This resulted in a net quadrupling. Aware of this a specified project or provides too much. The potential ex- issue, a member contractor placed a bid lower than others based on the actual needs of the project instead of the ists for a test result to be quadrupled if a designer uses an error. Discussion with the architect led the contractor to approved roof system that already factored in a 2:1 safety the building official for a determination. The building ofmargin and then doubles it again during the design pro- ficial recognized that the safety margin had already been cess. A contractor aware of this issue can potentially avoid factored into the product approval and did not need to be either too little or too much and the headaches each of doubled again. In the end, the architect awarded the projthose situations can cause. ect to that roofing contractor who made a profit on the job while saving the customer the extra expense of unnecesNotices of Acceptance sary construction. Miami-Dade Notices of Acceptance (NOA) generally use –RFM– TAS standards to determine wind resistance uplift ratings and they also generally assume a safety factor. TAS 101, Mark Zehnal provides technical feedback to FRSA 102, 105, 124, 125, 135 and 137 all include a safety fac- contractors as a member benefit. If you have a technitor. As a result, there is no need to double the wind uplift cal question, contact him at (407) 671-3772 ext. 169 or resistance rating listed in the NOA using these standards. mark@floridaroof.com.

Aerial Roof Measurements Technology Driving Changes to Professional Roofing Practices By Karen Edwards, EagleView Technologies Technology promises to maximize return for your effort, to distinguish you from the crowd and, ultimately, to increase your opportunity of profiting through professionalism. In order for technology to deliver on its promise, however, requires a contractor to invest time to understand it; and, to filter profitable technology from unprofitable. When a contractor “sees the light” of a particular technology, it means he can implement it into multiple facets of the business that will make day-to-day operations more efficient and profitable. One technology that continues to prove itself and make believers out of Florida roofing contractors is aerial roof measurements. First introduced in 2008 by FRSA member EagleView Technologies, it continues to evolve and prove itself useful, sometimes in less than obvious aspects of the contracting business.

employee had to drive to a prospective customer’s location and manually measure and calculate roof specifications. The manual process left itself open to errors on multiple levels: in the measuring itself and then in the computation of those measurements. If additional data are required after an initial visit, it means expending more time and travel. Essentially, aerial measurement technology remotely automates this task. “When you look at the process of measuring a roof or a building’s exterior, for years it was time consuming and done by hand with a tape measure,” says Chris Barrow, EagleView Technologies CEO and president. “Technology has taken that tedious task and automated it.”

What’s in a Report To get a glimpse of how aerial measurement technology speeds the process of roof measurement, as well as estimating, sales and other business processes, let’s look at some of Then and Now the information a contractor should expect to receive in a Gathering roof measurements has traditionally been a time report. A contractor provides the address of a particular loconsuming and labor intensive process. A contractor or cation and after visually confirming that the address matches

Today…

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the residential or commercial building, submits the request. airplanes, the difference in quality between commercially Some aspects to look for in a report include: available satellite images is even more pronounced in favor ♦♦Photographs of the property from multiple of plane based images. Contractors should ask about image perspectives resolution. The more accurate the images, the more accurate ♦♦A three dimensional drawing of the building the measurement report based on those images will be. This ♦♦Length, pitch and area diagrams will make a difference when it comes time to estimate materials and provide accurate quotes that you can stand behind ♦♦Report summary with confidence. ♦♦Useful information such as nearby gas stations, restaurants, medical centers, etc.

Technology Creates Systems-Driven Approaches At the bottom of this page and on the following pages you In addition to saving time and effort measuring roofs, will see examples, from both residential and commercial automating the process provides additional benefits for conprojects, of some of these items. tractors as they discover process improvements in other areas Apples to Oranges of their business, right down to the types of employees they When selecting a aerial roof measuring service, it is important to research the quality of the photographs that the hire. Ken Kelly, president of Kelly Roofing of Naples explains report will be based upon. Because of Federal restrictions, that the “ability to accurately measure from above has revosatellite imagery is limited to 18 inches per pixel while aerial lutionized our business process. We no longer have to worry photography is not. The result is that reports based on aerial about hiring roofers as salesmen or spending a year in trainphotography have traditionally provided six times the resoing.” Kelly says that his adoption of aerial roof measuring lution allowed by satellite. This is enough of a difference to show up in the roof measurement report you receive. With technology has given him the ability to hire sales professionnew cameras capturing images at one inch per pixel from als without sacrificing ability, accuracy or knowledge.

123 Main St, Anytown, WA 55555

July 2, 2012 123 Main St, Anytown, WA 55555

Total Line Lengths: Ridges = 136 ft Hips = 550 ft

Valleys = 316 ft Rakes = 93 ft Eaves = 624 ft

July 2, 2012

Flashing = 67 ft Step flashing = 121 ft Pitch Diagram Parapets = 0 ft Pitch values are shown in inches per foot, and arrows indicate slope direction. The predominant pitch on this roof is 8/12.

Length Diagram Two parts of an aerial measurement report. The length diagram (left) provides length in feet of each roof segment and the pitch

diagram (right) provides the roof pitch in inches along with the pitch direction and the predominant roof pitch.

Length Diagram

Pitch Diagram

Total Line Lengths Ridges = 136 ft Hips = 550 ft

Valleys = 316 ft Rakes = 93 ft Eaves = 624 ft

Pitch values are shown in inches per foot, and arrows indicate slope direction. The predominant pitch on this roof is 8:12.

Flashing = 67 ft Step flashing = 93 ft Parapets = 0 ft

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 2011 EagleView Technologies, Inc.

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Note: This diagram contains segment lengths (rounded to the nearest whole S S number) over 5 feet. In some cases, segment labels have been removed Note: This diagram contains labeled pitches for facet areas larger than 20 Note: This diagramfor contains segment lengths (rounded to the nearest whole number) over 5 feet. In some cases, segment labels have readability. Plus signs preface some numbers to avoid confusion when square feet. In some cases, pitch labels have been removed for readability. been removed for readability. Plus signs preface some numbers to avoid confusion when rotated (e.g. +6 and +9). rotated (e.g. +6 and +9). Blue shading indicates pitch oflarger 3:12than and contains labeled pitches for a facet areas 20greater. square feet. In some cases, pitch labels have been Note: This diagram removed for readability. Blue shading indicates a pitch of 3/12 and greater.

Report: 1234567

John Doe Roofing

This document is provided under License by EagleView Technologies to the requestor for their Internal Use Only subject to the terms and conditions previously agreed to by the requestor when they registered for use of EagleView Technologies Services. It remains the property of EagleView Technologies and may be reproduced and distributed only within the requestor's company. Any reproduction or distribution to anyone outside of the requestor's company without EagleView's prior written permission is strictly prohibited. All aspects and handling of this report are subject to the Terms and Conditions previously agreed to by the requestor.

Roofing Florida

May 2013

Report: 1234567 Page 4

John Doe Roofing

123 Main St, Anytown, WA 55555

July

Images

photograph a structure commercial building’s following Roofing aerial images Aerial show different angles ofof this for your reference. roof. Plane-based Arry Housh, president and CEO ofTheArry’s Services, Inc. of Tarpon Springs, says that aerial mea- photography provides at least six times greater resolution than Viewwhat is allowed via satellite surement technology has allowed his company to put new and measurement accuracyTop photography. systems in place for increased safety and efficiency. “We work on a lot of high-end custom homes where measuring and estimating was traditionally very involved and time consuming,” explains Housh. “Using this technology makes it less dangerous for our estimators. It saves time, provides accurate takeoffs and gives us a professional presentation.” Incorporating the technology is paying off for Housh. “It definitely helps us better service the customer by expediting the process of preparing estimates. We also know the total bottom line number is more accurate so we stand behind that. We don’t have to worry that we may have made a mistake on the measurement.” Ken Kelly cites technology as the driving force behind his company’s ability to stay competitive in the tough economy. “As we integrate technology into more of our tedious and repetitive processes we discover new levels of efficiency,” said Kelly. “Using technology allows our staff the time necessary to build solid relationships with our customers, suppliers and vendors without sacrificing daily duties.” Integrating technology into business has allowed for the development of a systems-driven approach to sales and operations. When a lead comes in, companies can order a roof report and assign it to a salesman. He takes that report and his laptop on the sales call, meets with the homeowners and estimates the job on site. The contract is printed right there

Report: 1234567 John Doe Roofing

This document is provided under License by EagleView Technologies to the requestor for their Internal Use Only subject to the terms and conditions previous requestor when they registered for use of EagleView Technologies Services. It remains the property of EagleView Technologies and may be reproduced and within the requestor's company. Any reproduction or distribution to anyone outside of the requestor's company without EagleView's prior written permis prohibited. All aspects and handling of this report are subject to the Terms and Conditions previously agreed to by the requestor.

www.floridaroof.com

and the sale is closed in one trip. This approach pays off by helping to close more sales and, by making the process more efficient, technology allows more time to be spent with the customer. Sitting in a customer’s home, preparing an estimate and printing a contract may sound like a thing of the future but it’s happening right now. Preparing estimates and bid packages is a vital part of a roofing contractor’s business. It affects Area Diagram Total Area = 68,725 sq ft, with 16 facets.

1997 19939

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2114 2312

2521 204 9197

204 186

204 22273

226 238

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Penetration Notes Diagram Penetrations are labeled from smallest to largest for easy reference. Total Penetrations = 68 Total Penetrations Area = 1,460 sq ft Total Penetrations Perimeter = 1,120 ft Total Roof Area Less Penetration = 67,265

49 45

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Roofing Florida

May 2013

the sales process, the production and the profitability of a job. The Evolution of Estimating Technology Another once-manual process that was changed by practical technology is estimating. VisiCalc was the first spreadsheet program introduced in 1979 on the Apple II computer and was followed by Lotus 1-2-3 in the early 1980s. These spreadsheet programs proved to be extremely useful in helping contractors prepare estimates faster and in a professional format. Estimating technology has progressed into the commercial estimating applications that are available and in use today. These software programs feature hard-coded formulas to reduce the user errors experienced with spreadsheet programs. These platforms are often very robust and provide a good solution for larger contractors with enterprise-level operations who are looking for job management, estimating and customer relationship management solutions. However, they are often cost prohibitive for mid-sized or smaller contractors. Advancements in estimating software and platforms as well as the introduction of web-based solutions have put this tool within the reach of virtually any size roofing contractor. Not every solution will fit every business right out of the box so it’s important to understand your company’s needs, how the technology fits into your existing processes and what new efficiencies can be realized through the implementation of an estimating platform. Chris Barrow said his company recently introduced a web-based estimating tool because of customer requests. “We had feedback from many of our customers that they wanted a way to take the aerial measurements they had come to rely on in their business process and see them flow into a simple estimate,” explained Barrow. “This estimator is an answer to that request and is within reach financially for even the smallest contractor.” Building Your Competitive Edge Continuing to differentiate your business through the use of technology is what’s going to give your company a competitive edge in this tough economy. Building owners and homeowners respond positively to contractors who adapt to and utilize technology. Customers today are busier than ever and don’t always have time for face to face meetings. They don’t want to wait either. With the growing use of mobile communication, people have grown accustomed to receiving instant information. Kelly Roofing says more than half of their business is conducted via phone, email, web or text. They see more of their customers asking for estimates to be emailed. “Without ever meeting with the decision maker we procure, complete and collect projects,” said Kelly. “Imagine the amount of work contractors who haven’t adapted to technology walk away from?” Arry’s Roofing Services reports that customers are very impressed by the company’s use of technology. “Technology is viewed by customers as standard practice so when they see we are using it for takeoffs and roof estimation they welcome it,” says Housh. He also says that it sets his company apart

from others. “Homeowners can see that we are an up-to-date contractor utilizing the latest available technologies and they want to work with us.” Implementing practical technology solutions into your business is no longer optional; it’s mandatory for continued process improvement and profitability. Realizing its full benefit only happens when you make a commitment to integrate the technology throughout your existing processes.

–RFM–

Karen Edwards is the marketing director at EagleView Technologies, Inc., Bothell, WA. Prior to EagleView, she held marketing positions with Carlisle Construction Materials and HJE Marketing. She holds a bachelor’s degree in Communications and Public Relations from Millersville University, Millersville, PA. FRSA contractors can use their member discount coupon book to receive two free EagleView roof measurement reports through September 30, 2013.

Sealed Attics, continued from page 7

reduced drying potential of the system will increase substantially. This could lead to potential long-term accumulation of moisture in the roof system resulting in costly and potentially hazardous structural deterioration as well as possible health risks.

“Spray foam insulation applied directly to the bottom of the decking will void the warranty.” Atlas Roofing Corporation General Instructions for Pinnacle 35 Asphalt Shingles

ARMA’s Technical Bulletin (Form No. 211-RR-94) references “Shingle Application Directly Over Insulated Decks” and states: Graboski of Tim Graboski Roofing Inc of Delray Beach mentioned sealed attic research that is currently being This type of application is not recommended unless conducted by the Department of Energy’s Dr. William Miller an adequate free-flow ventilation space is created at the Oak Ridge National Laboratory. For now, the realbetween the top of any insulation and the underworld research being conducted on the homes of Florida side of a nailable deck. Proper ventilation must be citizens will continue with the installation of every sealed provided to dissipate heat and humidity build-up attic: results pending. under the roof top. (See ARMA Bulletin 209-RR86 entitled “Ventilation and Moisture Control for Residential Roofing.”)

–RFM–

In addition to affecting roof performance, direct applications of asphalt shingles over insulated decks without providing proper ventilation may void the shingle manufacturer’s warranty. Individual manufacturers should be consulted to determine possible effects on their product warranties when such applications are utilized. For instance, looking at the installation instructions for Atlas Roofing Corporation’s Pinnacle 35 asphalt shingles reveals “Spray foam insulation applied directly to the bottom of the decking will void the warranty.” More Research Needed FRSA recognizes the need for research on the effects of sealed attics in the Florida climate and may commission the FRSA Educational and Research Foundation to study the issue. At the committee meetings, Tim

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Roofing Florida

May 2013

FRSA Attends ICC Residential Codes Meetings in Dallas Mark Zehnal, CPRC, represented FRSA at the International Codes Council (ICC) Committee Action Hearings for Group B Codes in Dallas at the end of April. Before the hearings, the subcommittee of the FRSA Codes and Regulatory Compliance committee met at FRSA headquarters to review the roofing-related code modifications and determine a position on each: agree, disagree or neutral. For the neutral mods, the subcommittee gave Zehnal the discretion to collaborate with other organizations. FRSA’s presence at ICC gatherings like the one in Dallas continues to raise awareness, on the national level, of the Association and its contribution to the industries it represents. As a result, we are able to strengthen industry alliances with the goal of protecting Florida Building Codes and positively influencing other code bodies. One of the code modifications that was approved for final consideration is an “underlayment table” that will syncretize 20 separate paragraphs. “It is significant that all the information from all the systems will be in one place instead of several locations and it removes redundancy,” Zehnal stated. There was also discussion of underlayment attachment, fasteners, eave drip, fire ratings, attic ventilation, material compatibility, underlayment labeling and wind uplift issues. 2013 Florida Building Code Status The opportunity to submit glitches for the next FBC code cycle closed May 1. Approximately 200 glitches were submitted. These will be reviewed by the appropriate technical advisory committee before the Commission accepts or rejects the glitches and prepares a final code draft, hopefully in August. The code is scheduled to take effect next Spring.

Disaster Preparedness Committee Developing Strategies to Help Members Be Ready When Disaster Strikes In January, the FRSA Board of Directors voted to ac♦♦Develop and enhance pre-disaster partnerships tively develop disaster preparedness strategies to enable with local and state organizations and other Association members throughout the State to be ready associations in and out of Florida when disasters such as hurricanes hit. ♦♦Develop mutual aid programs for FRSA members In February, a working group met at FRSA headquarto assist each other pre- and post-disaster ters for a brainstorming session to begin development of ♦♦Identify regular and special funding sources for a guidance document. Charles Tear, of Comprehensive continued implementation of key recommendaServices Group who has been retained as a consultant, tions and to enhance the role of the Association facilitated that meeting. He presented the findings of before, during and after disasters. that group at the April Board of Directors and Committee meetings. The key recommendations coming out of the The presentation and adoption of a final guidance document is in the works. After completion, it will be February session include: implemented and a base action plan developed. Once the ♦♦Development of an FRSA membership disaster plan is developed, the committee will begin development guidance document of training and certification courses. ♦♦Development of pre-disaster preparedness –RFM– checklists for FRSA members ♦♦Development post-disaster recovery checklists for FRSA members ♦♦Improved training curriculum for disaster preparedness ♦♦Enhanced safety education for FRSA members and their employees

Hurricane season begins June 1. Now is a great time to speak to customers and prospects about any concerns they have about the health of their roof.

Contractor’s In-House Weather Warning System Helps Keep Employees Weather Aware Crowther Roofing & Sheet Metal in Fort Myers uses an inhouse storm tracking system to provide the latest weather information to its crews in the field. The DTN Contractor Weather system allows Crowther storm tracking personnel to pinpoint threatening weather systems as soon as they pop up on the radar screen. They immediately contact soon-to-be-affected crews by cell phone and pull them from their job sites. According to the Crowther website, “The ability to see approaching weather patterns has not only saved materials and labor costs, but has been invaluable in giving us peace of mind regarding the safety of our crews. The safety of Crowther’s roofers is our primary concern, and, with our storm-tracking equipment, we can pre-set storm parameters so we are alerted to storm’s intensity,

direction and estimated time of arrival at a given location. We do not take any chances with our workforce or at our job sites.” Small Company? There’s an App for That Even if your roofing business doesn’t have the budget for an in-house weather alert system, you can take advantage of your crews’ smart devices with weather alert apps such as Storm Shield (www.stormshieldapp.com – $4.99) that will push weather alerts to the phone based on its location as well as other locations that you provide. By leveraging this readily accessible technology, you can provide potentially life saving alerts to yourself and your crews.

–RFM– www.floridaroof.com

Silent Auction Donors Get Recognized Erika S. Carruth, Director of FRSA Educational & Research Foundation Many of the FRSA Educational Foundation’s activities, including the scholarships and educational programs, are funded by proceeds generated by the annual Silent Auction. The auction consists of a variety of donated gifts and services, which are displayed during FRSA’s Annual Convention and Trade Show. Featured in the center of the action, the Trade Show floor, there is something for everyone and donors who represent the full range of our industry. The next Silent Auction will be held during FRSA’s 91st Annual Convention & Trade Show, July 18-20, 2013, at the Rosen Shingle Creek Resort & Convention Center, Orlando. We invite everyone to be a part of it by donating and visiting us on site.

In addition to benefiting “Industry Excellence through Education”, donor companies receive recognition and benefits as an expression of our gratitude: ♦♦Donor listing in ROOFING FLORIDA Magazine ♦♦Company name and logo listing at the Silent Auction ♦♦Listing on our website ♦♦Company name as a donor in the Convention Program (supplement) ♦♦Donor Certificate ♦♦Company mentions in social media and webbased communications To learn more and donate a service or item, visit www.frsafoundation.org and choose the Silent Auction tab or contact Erika Carruth (Erika@floridaroof.com). You may also scan the QR code to access the online donation form. We look forward to seeing you there!

–RFM–

FRSA Member Contractors Can Save Over $7,000 with Associate Coupons FRSA Member Coupons have been sent out to contractor members up-to-date on their 2013 dues. Over 30 associate members offer great savings on products and services you use to run your business. ROOFING FLORIDA has been featuring several of the coupon offers each month. If you haven’t received your coupons yet, contact Janette Irizarry at (407) 671-3772 ext. 100 or janette@floridaroof.com.

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Roofing Florida

May 2013

FRSA Sells Headquarters Building and Looks to a Future of Increased Training FRSA will be looking for another location that will more In April, FRSA President Brad Sutter, FRSA Controller Mike Reed, CPA, and FRSA Executive Director Lisa Pate, CEM, adequately serve its needs and the needs of members. The attended the closing sale of the FRSA building to Lahoma, goal is to find a facility that will include not only office space LLC. FRSA will continue to lease back space from Lahoma, for the Association and Credit Union but classroom and LLC for a minimum of six months and then on a month-to- hands-on demonstration space for Educational Foundation seminars. Look for more great membership services to come! month basis after that. The FRSA building is approximately 15,000 square feet –RFM– and has been home to the Association, Services Corp and the Credit Union for over 32 years. FRSA is located in AT THE the same complex as the FRSA-SIF RCI SHOW WE WANT TO BE A PART OF YOUR TEAM. building. When the building was first IN ORLANDO, START TO FINISH. 03.16.13 - 03.17.13 constructed, FRSA occupied almost 75 AT BOOTH # percent of the space. Over the years, as the various entities were sold off (Rehab, Investigative Specialists Inc, workers' compensation claims, etc.); entities downsized and the SIF built its own building, FRSA found itself in the landlord business, renting out the extra space. With the uncertainty of the rental business over the last few years, the leadership decided that FRSA needed to concentrate its focus on membership services.

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Future Training At the April Board of Directors meeting, the FRSA directors dedicated proceeds from the sale of the building to: ♦♦Bring the investment balance of the Educational Foundation Endowment to $1 million. ♦♦Increase the reserve fund to approximately $1.5 million and establish a new baseline for that fund of $1 million. Also, the directors decided to reclassify the building improvement fund, in the neighborhood of $32,000, as a technology fund intended to provide state-of-the-art equipment for a training facility at a new FRSA headquarters. The topic of expanded training efforts by FRSA was discussed and directors were optimistic about the opportunities in the years ahead to focus the Association’s resources on continuing to promote professionalism among its members and in the industry.

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iRoofing, continued from page 4

As the Applosophy team developed the app, they focused on how the consumer views roofing contractors, noting that an unprofessional presentation is inappropriate when selling the homeowner such a major expense. Instead, they seek to put technology to work by giving tools to both homeowners and contractors as well as suppliers and manufacturers. When you consider some of the impressions about roofing contractors that float around as a result of unscrupulous installers, writing a check for $20,000 (some will be more, some less) can be a scary experience. Removing some of the unknown and developing expectations with prospective customers can limit or eliminate the urge they feel to run away from the deal. The technology in iRoofing helps educate the homeowner on one hand and helps the contractor professionally present the products and services that he offers, build trust and distinguish himself on his overall offering rather than mere price. important information when it comes time to speak with a contractor. It seems like a safe bet that such a homeTools for the Customer Before we look at the tools iRoofing offers contractors, owner will be looking for quality service first and concern let’s look at how it helps to prime the homeowner for the themselves about price later. The “Catalogues” option provides the latest informapurchasing process. After a brief introduction, the hometion, by state, on manufactures’ products including high owner is offered three primary choices: resolution photographs, the option to order a sample and ♦♦Measure Your Roof even to view technical information. ♦♦Catalogues After gathering information (or first thing if they prefer), homeowners can tap to “Find a Roofing Contractor”. ♦♦Find a Roofing Contractor There are also several other useful options including a The app will geo-locate the location of the user and list roof simulator, design center and a “find on a map” tool participating contractors in the area. With this feature, iRoofing allows homeowners to find professional local that helps locate products and services geographically. The “Measure Your Roof” option allows a homeowner contractors rather than those – local or not and with or the opportunity to order a roof report just as a contrac- without regard for professionalism – who simply are bidtor would. While a home owner may not want to spend ding the highest for pay-per-click search ads. This feature $30 on such a report, those who do will be armed with helps drive business to local contractors and to support the community economically. In order to encourage homeowners to make contact with a contractor, the iRoofing developers have limited the number of times an individual can use the roof simulator or view products and prompts them to make contact. Another homeowner service to note is a photo gallery that allows users to view installed products by type and manufacturer.

The “Find a Roofing Contractor” function geo-locates the homeowners iPad and provides a list of nearby roofing contractors participating in iRoofing. 20

Roofing Florida

May 2013

Original

Simulation 1

Simulation 2

The Roof Simulator, a tool available to both homeowners and contractors in the iRoofing app, allows you to visually demonstrate the appearance of various products on a customers home, very quickly, just by snapping a photo with your iPad and using the basic layout. The above screen shots depict the original house photo and the simulation of two different products and colors.

Tools for the Professional Roofing Contractor As a contractor, there are portions of iRoofing that you can access free while the core features and inclusion in the contractor listings for homeowners require a subscription after a trial use. Contractors can also locate nearby distributors or other industry facilities without a subscription. However, the roof simulator, access to manufacturersâ&#x20AC;&#x2122; catalogues, product technical information (including product approvals and notices of acceptance) and the ability to submit orders to suppliers remains available only to subscribers. Through these tools, iRoofing enables

Access to ROOFING FLORIDA Magazine is free, so the app is useful to readers who would like to access the magazine on their iPad; or, who want to easily share it with others in the industry. www.floridaroof.com

iRoofing developers see the benefit of including as many high caliber contractors as possible among its subscribers. To encourage this, they are offering FRSA members who sign up for a one year plan a ten percent discount. If it sounds like a great deal but you’re thinking, I don’t have an iPad yet, iRoofing includes the latest version of a 3G/4G ipad with case and stylus with a one year subscription. contractors to make more professional presentations and market. According to Shai Cohen, iRoofing features the to work more efficiently. largest database in the world of roofing products, technical information, product photos and photo galleries. Roof Simulator Manufacturers have the ability to push new product inforThe roof simulator allows you to arrive at a customer’s mation out overnight rather than deal with the time and home, snap a picture with your iPad and, after some brief expense distributing physical media. The app also intelayout work, to visually demonstrate to the homeowner grates social networking, making it easy for homeowners an idea of what the house will look like once a new roof to share their experiences with their friends via Twitter or is installed. Scroll through different products and color Facebook as well as text messaging and email. schemes to give the customer choices. The three frames FRSA seeks to promote professional roofing among at the top of the previous page are an example of what the contractors and communicate that image to homeowners, simulator is capable of doing on location in a few minutes. in place of the negative stereotypes that have sometimes arisen as the result of unscrupulous installers. iRoofing Manufacturer Catalogues offers a tool to promote that professional image and its The iPad hit the US market in early 2010. Three years developers are excited to partner with the Association later, most roofing contractors are still using paper cataby distributing ROOFING FLORIDA at no cost. iRooflogues, clipboards and pens to run their business and to ing developers look to include contractors committed to generate sales. The “Catalogues” feature of iRoofing offers excellence and integrity among its in-app network. As a more functionality than initially meets the eye. Imagine result, they see the benefit of including as many FRSA carrying the latest version of major manufacturers catalogs on your iPad, automatically updated whenever the contractors as possible among its subscribers. To encourmanufacturers produce a new version of their catalogues. age this, they are offering FRSA members who sign up for For every product of every manufacturer you have high a one year plan a ten percent discount. If it sounds like a resolution photos and technical information available. great deal but you’re thinking, I don’t have an iPad yet, You can request a product sample, request a quote or iRoofing includes the latest version of a 3G/4G ipad with case and stylus with a one year, up front subscription. place an order with the distributor of choice nearby. The app has proven useful to small and large roofCatalogues are arranged by state. In Florida, manufacturers currently on board include GAF, Owens ing companies for contractors aged 24 to 73. Some FRSA Corning, TAMKO Building Products, IKO, Atlas Roofing, members already using the app include:

♦♦A-Star Contractors Inc CertainTeed, Boral, Eagle Roofing Products, Entegra, Englert and Polyglass among others. ♦♦Altec Roofing Inc When a contractor is ready to order product, iRoofing ♦♦Chase Roofing & Contractors Inc is ready with a complete order form. Find yourself waiting in line while applying for a permit? Complete the form ♦♦Collis Roofing and the app geo-locates a list of distributors in the area. ♦♦Paul Bange Roofing Inc Choose your preferred supplier and tap “submit”. The app creates an email with your order, including a photo of –RFM– the product that you ordered. Tap “send” and it’s one less item to worry about when you get back to the office. Not iRoofing is developed by Applosophy, a unique collaboonly is this efficient, it also provides documentation of the ration between business experts, software engineers and product designers to create fun-to-use mobile systems order and reduces the chances of error. that streamline the work process, resulting in unique An App for the Industry competitive advantages by adding new dimensions to In addition to helping bring together homeowners and the way business is being done. contractors, iRoofing also provides improvements for suppliers and manufacturers, reducing overhead in- For more information, visit www.iroofing.org volved in getting product and service literature to or call (800) 646-6270. 22

Roofing Florida

May 2013

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