Florida Roofing - September 2021 by Florida Roofing Magazine

Florida

September 2021

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

Campanella Award

Is Your Business at Risk of a Cyberattack?

Convention and Industry Updates

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FRSA Executive Committee

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FRSA Executive Committee members and their spouses.

FRSA-Florida Roofing Magazine Contacts: For advertising inquiries, contact: Lisa Pate at: lisapate@floridaroof.com (800) 767-3772 ext. 157 All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850 View media kit at: www.floridaroof.com/ florida-roofing-magazine/

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September 2021

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher. Florida Roofing (VOL. 6, NO. 9), September 2021, (ISSN 0191-4618) is published monthly by FRSA, 3855 N. Econlockhatchee Trl., Orlando, FL 32817. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

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2021-2022 FRSA Executive Committee Joe Byrne | President

Joe is the President of Byrne Roofing and BRI Roof Consulting Corp., West Palm Beach. He has been in the roofing industry for over 50 years and is an FRSA Honorary Member. He received the “Jim Carr Lifetime Achievement Award” and is a four-time Palm Beach County Roofers Association “Golden Hammer Award” recipient. Joe and his wife, Vicki, have two children and two grandchildren. He appreciates that FRSA provides a great exchange of information and numerous friendships in the industry that he loves.

Matt Criswell | President Elect

Matt is President of WeatherShield Roofing Group, Inc., a commercial roofing company in Longwood and recently opened Marathon Roofing and Contracting for residential roofing. He is married to Jackie and they have two children, Elizabeth and Aniston. A Bieler “Enthusiasm Gets It Done” and S.T.A.R. Award recipient, Matt is a third-generation Central Floridian who attended UCF and Rollins College. He loves the closeness, education, problem solving and camaraderie that the Association brings to every facet of the industry.

Les Sims, CPRC | Vice President

Les is President of Armstrong Roofing, Inc., San Mateo, where he began his roofing career in 2000 after being honorably discharged from the US Navy. He started as a laborer and worked his way up to President in 2018. Les has been married to Gina for 21 years and they have three children. Les has also earned the Certified Professional Roofing Contractor (CPRC) designation from FRSA. He takes pride in owning a company that was started in the late 1940s, values the lifelong friendships he has made as a member of FRSA and looks forward to many more years in the industry.

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Manny Oyola, Jr. | Secretary Treasurer

Manny is Technical Manager Eastern Region Florida for Eagle Roofing Products where he has worked since 2007. He received his Florida registered roofing contractor license in 1981 and owned a roofing business in South Florida. Manny has been married to his wife, Arlene, for 46 years and they have four daughters and eight grandchildren. He is an FRSA Honorary Member and has received the Bieler “Enthusiasm Gets it Done Award” and the “Earl Blank Memorial Heart Award.” Manny loves the camaraderie and friends he’s made through FRSA and strives to educate the professional contractors in the industry.

Adam Purdy, CPRC | Immediate Past President

Adam is President of Edwards Roofing Co. Inc., Pensacola, where he has worked for the past 16 years. He and Tracy have been married for 15 years and have four children. Adam has a BA degree in Finance and serves as a Trustee for FRSA’s Educational and Research Foundation, the Endowment Board of Governors and the FRSA Self Insurers Fund. Adam has also earned the Certified Professional Roofing Contractor (CPRC) designation from FRSA. He loves working with the people in the industry that make up FRSA.

FLORIDA ROOFING | September 2021

FRSA LEGAL COUNSEL Cotney Attorneys & Consultants

What You Should Know About Pending OSHA Proposals Trent Cotney, CEO, Cotney Attorneys & Consultants The Occupational Safety and Health Administration (OSHA) is staying busy these days, not only completing routine inspections but also discussing actions that very well may impact companies and workers in the construction industry. The agency’s proposed amendments and new standards will impose new regulations that will be felt from coast to coast.

Amendments to the Hazard Communication Standard

The Hazard Communication Standard (HCS) applies to all employers who store, handle and transport hazardous materials. OSHA is proposing amendments to the HCS that will revise some hazard classes, change language incorporated on safety data sheets (SDSs), and modify conditions for labeling. The goal of the amendments is for the HCS to comply with the most recent revisions to the United Nations’ Globally Harmonized System of Classification and Labeling of Chemicals (GHS). The HCS amendments will likely apply to numerous materials used on construction sites. These include items stored in small containers (to comply with new label requirements), cleaning solutions and aerosol products. A new hazard class for desensitized explosives would also be created. These changes will result in construction workers being subject to additional training and communications requirements. Employers will have to ensure that their SDSs, written programs and training materials are all updated. Not everyone agrees with these proposed changes. For instance, Cal/OSHA contends that the proposed amendments will result in limited protections for workers. In addition, the proposed amendments also conflict with hazard communication standards that some states, such as California and Washington, have already adopted. If you have concerns regarding the proposed revisions to the HCS, a virtual public hearing is scheduled for September 21. You can review Docket No. OSHA2019-0001 at www.regulations.gov.

Possible Heat Illness Prevention Standard

On its midyear regulatory agenda, OSHA may also consider a new standard to address heat illness prevention. Heat has been a constant hazard for indoor and outdoor workers and the extreme conditions of recent months support the necessity of setting

regulations. Construction workers who labor outside and perform tasks that require great exertion are particularly vulnerable. In the past, OSHA has relied on the General Duty Clause to impose citations for employee illness and injury resulting from excessive heat on the worksite. However, a heat standard would set more stringent guidelines regarding monitoring outdoor temperatures and humidity. It would also require that employees gradually acclimate to the heat, have access to water and be guaranteed regular breaks.

Proposed Communication Tower Safety Standard

OSHA is also weighing the necessity for a communication tower safety standard. Generally speaking, communication tower maintenance and construction projects are inherently dangerous and they have a fatality rate that is much higher than other construction projects. However, the need for communication towers will likely increase as technology evolves, so the construction industry needs to prepare for that. The standard would seek to provide guidelines to ensure worker training and safety for tower projects.

Revisions to Workplace Injury and Illness Tracking

As part of their current agenda, OSHA has proposed reverting to the 2016 version of the workplace injury and illness tracking regulations. Under the proposal, facilities with 250 employees or more would be required to electronically submit illness and injury data with Forms 300 and 301, in addition to the summary data required in Form 300A. This version would include employee anti-retaliation provisions, which could discourage post-accident drug testing, as well as health and safety incentive programs. Some employers are concerned that OSHA may be categorizing post-incident drug testing as a form of Continued on page 53 www.floridaroof.com | FLORIDA ROOFING

FRSA LEGISLATIVE COUNSEL GrayRobinson

Environmental Constitutional Amendments Proposed for 2022 Ballot Chris Dawson, Attorney, GrayRobinson Law Firm An environmental activist group is seeking to place up to five pro-environment constitutional amendments on the 2022 election ballot for consideration by Florida voters. This organization, dubbed FL5, is currently collecting voter signatures for each of the five wide-ranging proposals. Additional information on their efforts, including the full text of the proposed amendments may be found at the website www.fl5.org. The title and proposed ballot summary language for these initiatives are as follows.

I. Right to Clean Water

Proposed Ballot Summary: Prohibits pollution of Florida’s waters by recognizing a right to clean water for all Floridians and Florida waters, including the Everglades, Florida Springs, the Indian River Lagoon, the St. Johns River, the Caloosahatchee River, Biscayne Bay, Tampa Bay, Pensacola Bay and all other waters within the state; provides for local lawmaking to protect clean water and provides for enforcement and severability.

II. Florida Iconic Species

Proposed Ballot Summary: Enhances protection for the Florida Black Bear, Florida Panther, Manatee, Key Deer, Florida Scrub Jay, Bald Eagle, Red-cockaded Woodpecker, Bottlenose Dolphin, Right Whale and Marine Turtles iconic to Florida by banning recreational and commercial hunting of those species and providing a private right of action.

III. Florida Wetlands Protection

Proposed Ballot Summary: Enhances protection for Florida wetlands, both naturally occurring and manmade, by prohibiting the draining, dredging, filling or other degradation of Florida wetlands, thereby preventing harmful effects such actions have on the ecosystems of wetlands, native wildlife and the environmental health of Florida.

IV. Captive Wildlife Hunting

Proposed Ballot Summary: Prohibits captive wildlife hunting in the state of Florida to prevent animal cruelty, preserve and protect Florida native lands, limit disease transmission, protect the public health of Florida citizens and preserve and protect wildlife species.

FLORIDA ROOFING | September 2021

V. Stop New Toll Roads

Proposed Ballot Summary: Prohibits the construction or expansion of toll roads on conservation and rural lands because they destroy natural systems, divide wildlife corridors and place an increased burden on working families with excessive expenses, decreasing the quality of life for all Floridians. A couple of these initiatives are in direct response to recent actions by the Florida Legislature. The Right to Clean Water proposal seeks to grant legal rights to water bodies across the state that could be used to challenge new development. In recent legislative sessions, the Legislature has passed pre-emption bills to prevent the granting of such rights at the local level through related “rights of nature” ordinances and county charter amendments. Similarly, the Legislature has passed legislation to encourage the expansion of the state’s Florida Turnpike toll road system. The Stop New Toll Roads initiative would seek to invalidate these expansion efforts via constitutional amendment. Clearly, the five proposals being advocated by this group could yield many negative impacts to the construction industry in both intended and unintended ways. To date, there has not been much of an organized opposition effort, but that is sure to change as the initiatives gain notoriety statewide and the attention of Florida’s formidable business and construction industry groups. Florida’s 2022 election season is already upon us in races up and down the ballot and these five constitutional amendment proposals join a slew of other citizen initiatives targeting marijuana, gaming and other topics. We have a busy 14-months ahead.

FRM

Chris Dawson is an Attorney and professional Lobbyist for GrayRobinson’s Orlando office and is licensed to practice law in both Florida and Alabama. He primarily focuses on lobbying and government relations for public and private sector clients at the executive and legislative levels of state government.

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Industry Updates Eagle Roofing Products Has Expanded Operations in Nevada and Florida

Eagle Roofing Products, the industry leader in concrete roof tile manufacturing, has remained committed to increasing the company’s national footprint by recently expanding in Nevada as well as in South Florida through its subsidiary, Eagle Roofing Products Florida, LLC. By expanding operations in its West Palm Beach Satellite Yard, Eagle Roofing Products is allowing for easier and quicker access to its concrete roof tile products and components for the growing markets in Florida. The West Palm Beach Satellite Yard opened at the beginning of July. Vice President of Sales and Marketing, John Campbell, stated, “The housing market in Florida is thriving. The intense demand offers Eagle, its team members and the entire tile roofing industry the greatest opportunities for growth in the USA.” He continued, “Our new West Palm Beach Satellite Yard and the commissioning of our twentieth production line in Sumterville, as well as our continued search for property to build a new plant between Arcadia and Port Charlotte, is proof that Eagle Roofing Products is committed to Florida by expanding the market for tile roofing and creating new jobs for decades to come.” The new Satellite Yard is supported by Eagle’s manufacturing plant located in Sumterville and will service the Treasure Coast of Florida down to Broward and Dade counties. Like the new Las Vegas Yard, this facility makes Eagle concrete roof tile more easily accessible and timely for both the exploding new construction and reroof markets.

CFS Roofing Services Expands Operations to Sarasota

CFS Roofing Services has expanded its operations into Sarasota with the asset purchase of Shewski Roofing, Sarasota. This location will help the growth of CFS Roofing Services to better serve customers in the Sarasota and Manatee County communities. Dave and Linda Shewski, who founded Shewski roofing thirty-seven years ago, retired this month after selling their office location and assets to CFS Roofing Services. The purchase included the real estate, a halfacre of land with warehouse and office space, along with equipment and materials. “We have been looking for a Sarasota County location for the last few years,” said David Crowther, President of CFS Roofing Services. “When I heard that Dave Shewski was contemplating retirement, this presented an excellent opportunity. I was thrilled we could reach an agreement to purchase an existing operation 14

FLORIDA ROOFING | September 2021

that included the real estate and with the prospect of retaining an existing office and field team.” Elvin Esquilin, the Operations Manager for the Sarasota location, is eager to help lead the transition of Shewski Roofing to CFS Roofing Services. “The Shewski team has exceptional talent and craftsmen working for them and I was thrilled that staff and crews were excited to join the CFS Roofing Services Team,” he commented.

ABC Supply Co. Inc. Named a Best Employer for New Grads by Forbes

A recent survey revealed that 45 percent of 2020 college graduates are still looking for jobs and finding quality entry-level opportunities is becoming more competitive as this year’s graduates also begin their search. The Forbes Best Employers for New Grads list aims to make the job hunt easier with a ranking of the top 250 companies where recent graduates can find careers that put their skills to use and allow them to grow professionally. ABC Supply has been featured on the 2021 list. To compile its list, Forbes surveyed over 20,000 young professionals at US companies with at least 1,000 employees. The survey focused on their experiences in the workplace, including questions about career development opportunities, working conditions and benefits. Participants were also asked how likely they would be to recommend their employer to family and friends. “Recent graduates bring so much heart, passion and talent to our ABC Supply family and we’re glad to know that they feel supported and engaged at our company,” said Mike Jost, Chief Operating Officer at ABC Supply. “We’re proud to be recognized by Forbes as a best employer for new grads.”

Sukki Jahnke Joins The GLO Group

The GLO Group, a business development and marketing firm specializing in branding, building customer connections and developing solid communication strategies, recently added Sukki Jahnke, CMP to its growing team. Prior to joining The GLO Group, Jahnke held senior-level marketing and event management roles in both the forprofit and non-profit arenas. Most recently,

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she was Vice President of Marketing & Programs for the Tempe Chamber of Commerce. Jahnke holds the internationally recognized Certified Meeting Professional (CMP) certification through the Events Industry Council. In addition to delivering impactful customer-focused events in her role with The GLO Group, Jahnke will remain committed to incorporating cause marketing through philanthropy and community involvement to elevate clients’ brands. “We’re thrilled to add Sukki to our team,” says Co-Founder, Melissa Chapman. “A seasoned client experience manager with a critical eye on details and a deep knowledge of event planning makes her an incredible asset to our organization and our clients. We look forward to the many contributions that Sukki will deliver.” “Sukki has a proven track record in elevating brands by creating memorable customer experiences, which is in line with our company’s four pillars – value, innovation, intention and connection,” commented Co-Founder, Monica Vornbrock. “Sukki’s presence will quickly be felt within our company, by our clients and in the many communities of which we are a part.” “I am beyond excited to join the team at The GLO Group,” said Jahnke. “I get to incorporate my passions into what I do each day – creating connections, engaging in communities and giving back. It doesn’t get much better than that.”

American Securities to Sell Henry Company to Carlisle Companies for $1.5 Billion

American Securities LLC announced that it has entered into a definitive agreement to sell Henry Company, a leading provider of building envelope systems, to Carlisle Companies Inc for $1.575 billion. Carlisle is a leading supplier of innovative building envelope products and energy-efficient solutions for customers creating sustainable buildings of the future. The acquisition, which is subject to customary closing conditions, is expected to close in the third quarter of 2021. “We are excited about Carlisle’s acquisition of Henry Company, as we believe Henry Company is an excellent fit for Carlisle’s strategic vision,” said Frank Ready, President and CEO of Henry. “We appreciate our partnership with American Securities. Their thoughtful and balanced approach worked well with our culture and the resources they provided were world class.” Henry is a provider of building envelope systems that control the flow of water, vapor, air and energy in a building. Its premium portfolio is comprised of an assortment of complementary products boasting the strong and trusted Henry brands with more than 80 years of history. As a leading innovator in building envelope systems, Henry serves the full spectrum of customers across both new construction and repair 16

FLORIDA ROOFING | September 2021

and restoration projects within the residential, light commercial and commercial endmarkets. “We are proud of and grateful for Frank Ready and the entire Henry management team,” said Scott Wolff, a Managing Director of American Securities. “During our partnership, Frank and the talented management team drove significant growth and executed critical strategic initiatives. We believe that the Carlisle and Henry teams’ joint future will be successful.” Aaron Maeng, a principal of American Securities, said the company appreciates the contributions of every Henry employee. “The team’s incredible results across every aspect of the business speak to true leadership in the building products space,” Maeng said.

Kelly Roofing Announces Partnership with Reliant Roofing

Kelly Roofing, a Naples-based roofing company, announced that they have formed a strategic and financial partnership with Reliant Roofing. Based in Jacksonville, Reliant is a specialized residential and commercial roofing contractor who also installs solar systems and hurricane shutter protection. “We are thrilled to be partnering with Sean Shapiro, Cameron Shouppe and the talented team at Reliant,” said Ken Kelly, President of Kelly Roofing. “The combination of our businesses will expand our presence across the state of Florida and help us in our goal of creating the premier residential roofing company in our geography. We welcome Reliant and their clients to the Kelly Roofing family.” “As we continued to build Reliant, it was critical for us to find a partner with similar aspirations in both growth and quality of service,” said Sean Shapiro and Cameron Shouppe of Reliant. “Kelly Roofing is the perfect fit for Reliant and we look forward to growing the combined business alongside their team.”

Mule-Hide Products Names Jeremy Grunewald Product Category Manager

Jeremy Grunewald will have nationwide responsibility for the company’s portfolio of coatings, caulks, sealants and asphaltic products, spearheading the development and implementation of strategic opportunities for new and existing products and systems. He comes to MuleHide Products from Tropical Roofing Products, where he was a District Sales Manager. He joined Tropical in 2016 as a process and

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production engineer and later served as corporate Research and Development Manager and Regional Technical Services Manager. He began his career as a Laboratory Technician with Sun Paints & Coatings. Grunewald is a Registered Roof Observer (RRO) through The International Institute of Building Enclosure Consultants (IIBEC), is a ProCertified Trainer through the National Roofing Contractors Association (NRCA), holds NRCA ProCertification for Training credentials and has completed the OSHA 30-Hour General Industry course. Actively involved in the roofing industry, he is on the Board of Directors of the Roof Coatings Manufacturers Association (RCMA) and is a member of ASTM International’s Committee D08 on Roofing and Waterproofing. “Jeremy’s technical expertise, skills as an educator and trainer and commitment to the industry will be a tremendous asset for our contractor customers, the property managers and specifiers we work with, our distributor partners and our associates,” said MuleHide Products Managing Director Dan Williams. “We are pleased to welcome him to the Mule-Hide team.” Gruenwald is pursuing a Master of Science degree in Engineering, Management, Production and Manufacturing from Florida International University in University Park. He holds a Bachelor of Science degree in Chemical Engineering and a Bachelor of Arts degree in Philosophy from the University of Florida in Gainesville.

Patrick Hanley Named Key Account Manager

OMG Roofing Products has promoted Patrick Hanley of Orlando, Fla. to the position of Key Account Manager. In his new role, Patrick will be responsible for managing several strategic accounts with a high level of responsiveness and customer service. Patrick started with OMG in 2020 as the Solar Sales Manager and has been instrumental in the growth of the solar product line. He reports to Monte Horst, Vice President of Sales and Marketing. “Patrick is a dedicated and talented manager who has demonstrated a commitment to helping the company grow by providing outstanding customer support and a high degree of focus on the details,” said Monte. “I’m confident that he will continue to thrive in his new 18

FLORIDA ROOFING | September 2021

role as a Key Account Manager.” Patrick holds a bachelor’s degree from Oklahoma Baptist University.

Ted Nickelson Joins Cotney as a Sales Coach for Independent Manufacturer Reps

Cotney Attorneys & Consultants is pleased to announce that Ted Nickelson has joined the Cotney Consulting Team as Sales Coach for independent manufacturer reps and for roofing and building material manufacturers. As Cotney’s Sales Coach, Ted will advise and coach independent manufacturer reps and building material manufacturers who sell through independent representatives on building a loyal and effective contractor network. Ted has been in sales in the roofing industry for 44 years. He started his career after graduating from college as a building material and roofing sales rep, working for a national building material manufacturer in Cincinnati, Ohio. Ted advanced his roofing career after being recruited by a large tire and rubber company to form a new single-ply roofing sales company and developed a national independent rep sales organization as the National Sales and Marketing Manager. Later, Ted was recruited to become Vice President of sales for a well-established waterproofing manufacturer and expanded the company’s regional independent rep sales organization nationally while introducing a new single-ply roofing system through this group. After 20 years of extensive travel, Ted started his own independent sales rep business in Tampa. He successfully built that business to $40 million in sales and was named the top sales company of the year for several years. Ted has extensive experience in sales management and contractor and distributor sales and strongly believes in building relationships with a network of contractors by becoming a sales growth resource for contractors. “Ted’s skill set will be a huge asset to our team as we continue to serve our industry,” stated John Kenney, CEO of Cotney Attorneys & Consultants. “Ted will help elevate our training platform by providing a new division of manufacturer training.”

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Trent Cotney Wins Campanella Award FRSA’s highest honor is the Bob Campanella Memorial Award, which is presented each year to the FRSA member who is deemed most worthy of recognition for service to his or her community, the Association and to the industry. The award was initiated in 1965 by the St. Petersburg Roofing and Sheet Metal Contractors’ Association as a memorial tribute to the late Bob Campanella, owner of Ace Roofing Company, in St. Petersburg. Suggestions are taken from the membership and submitted to a committee of previous Campanella Award recipients, who select the winner each year. Trent Cotney was born and raised in Jacksonville where he has deep roots in the community. The older of two children, he is also a fifth generation Floridian who comes from a family of overachievers, which could explain where all his positive energy and drive come from. His father is an attorney and mother a schoolteacher. His family owns Paschal Brothers Hardware Store, which was opened in 1924, and a tire store that had five locations in the Jacksonville area. His paternal grandfather was Mayor of Orange Park and the Orange Park High School Stadium is named after him. As you can imagine, Trent excelled in school, making straight A’s. He has always been a hard worker and has worked from the time he was old enough to hold a job. One of the jobs he held was as a server at Olive Garden – something we have a hard time imaging him doing. As a teen and into his early twenties, Trent took Tae Kwon Do and received a Purple Belt. He attended

FLORIDA ROOFING | September 2021

Vanderbilt University in Nashville, Tenn. and earned a degree in Political Science with a minor in Spanish. He graduated with high honors at the top of his class and won the Alexander Heard Award for top student in Political Science. He remained at Vanderbilt and completed a graduate degree from the Law School, where he achieved the rare distinction of “Double Commodore,” completing both his degrees at the school. He also won the Best Brief Award and graduated with honors on the Dean’s List. After graduating college, Trent moved back to Florida and relocated to Tampa. He began working at the law firm of Glenn Rasmussen Fogarty and Hooker, which is where FRSA first met him in 2003. And we weren’t the only ones to meet him there. A young assistant who had been working with Glenn Rasmussen caught his eye. Although they had known each other for seven years, they did not start dating until she left the law firm. It was a whirlwind romance and they married that year and welcomed their only child, Logan Grant, two years later. As a family, they love to travel, enjoy good food – both at home and at restaurants, take long walks with their dog and watch Marvel movies. Those who know Trent may recall hearing him use the phrase “my Spidey senses are tingling,” when referring to an issue

■ He won NRCA’s Gold Circle Award for service to that causes him pause. He also collects old roofing the industry in 2014. signs, tools and memorabilia. Trent is extremely generous with his time and mon■ He won FRSA’s President’s Award in 2009 and the ey. He gives back and supports the Humane Society of Blank Memorial Heart Award in 2020. Tampa Bay, Black Dagger Veterans Charity, Gold Star Families, his church and a variety of construction chari- ■ He and John were named to Forbes Next 1000 list this year for Cotney Consulting Group. ties. He has had several rescue dogs, including their ■ He has been named a Top 100 Super Lawyer in current dog, Skylar. Florida for the last five years. Trent funds a scholarship through FRSA’s Educational Foundation Endowment and another one for his ■ His firm made the Law Firm 500 list of fastest high school alma mater. growing law firms. He worked for large law firms from 1999 until ■ He is a licensed attorney in seven states and 2011, when he left to form his own company and soon Washington, D.C. became FRSA’s General Counsel. He is also General ■ He owns Cotney Capital and several other technolCounsel for NRCA. ogy businesses. Remember the earlier comment about coming from a family of overachievers? Well, he fits right in. The list of accomplishments he has achieveHis accomplishments include: ments for the industry over the last twenty years is overwhelming and he has certainly made his mark ■ He has published three books. representing FRSA before the Florida Building ■ The number one construction law podcast in the Commission, the Construction Industry Licensing world with John Kenney, CEO of Cotney Consulting Board and other boards throughout the state. He loves Group, called Law and Mortar. the roofing industry and refers to people in the indus■ His firm has been named Construction Executive’s try as his family. Top 50 construction law firms three years in a row For all that he has accomplished and given back, and is currently ranked number 15, beating out we congratulate Trent Cotney, Cotney Attorneys & firms with more than 1,000 lawyers. Consultants on winning the 2021 Campanella Award!

FRM

CELEBRATING 25 YEARS OF ADVANCING THE ROOFING INDUSTRY!

The Roofing Alliance is a forward-thinking foundation that shapes, improves and advances the roofing industry. What can you do? Join the Roofing Alliance and help shape the roofing industry’s future. Reach out, connect with local communities through volunteer opportunities.

Participate in Roofing Alliance events, lend your voice, share and network with your peers. Give back to the industry that has given so much to you!

Support important initiatives such as the Melvin Kruger Endowed Scholarship Program.

Visit roofingalliance.net to learn more and how you can help the roofing industry progress for the next 25 years!

www.floridaroof.com | FLORIDA ROOFING

Tracy Purdy Wins President’s Award The President’s Award is given every year to someone who goes above and beyond to help the President throughout their year as President of the Association. FRSA President, Adam Purdy, CPRC selected his wife, Tracy Purdy, for this honor. When asked how he made his selection, Adam responded, “When I reflected on this past year as President of FRSA and was asked to choose the person who supported and helped me the most for the President’s Award, the choice was immediately clear. Tracy has always accepted me for who I am, this person has always believed in me; even when I have struggled and failed, she has not wavered. Tracy has

been my business partner for the past six years, my wife of almost fifteen years, the mother of our four children and, most importantly, my best friend for over twenty years.” Adam went on to add, “Tracy is truly the rock of our family and has always seen the good in every person, including me. Because of all these incredible character traits and so many more, I have been allowed to focus immense amounts of time on our business and FRSA without questioning things at home. Thank you, Tracy, I love you.” Congratulations to Tracy Purdy!

FRM

Greg Keeler Wins Heart Award The Earl Blank Heart Award is presented annually to an FRSA Associate member who exemplifies the traits of Mr. Blank in his work in the industry: with dedication and respect for his customers and competitors alike. There are many Associate members who exhibit these qualities and many have been recognized over the years. Greg Keeler is active with FRSA’s Codes Committee and Codes Subcommittee. His input in those meetings is well respected, probably because his opinions come from a knowledge acquired through many years of industry experience. For example, he has over 36 years of experience in architecture and spent 24 years as a building official. He chairs or has chaired several ASTM D08 task groups, the Committee on Roofing and Waterproofing as well as with the Asphalt Roofing Manufacturers Association and has performed extensive work with the International Code Council. Greg also served on several UL Standards Technical Panels. The man is certainly well credentialed. How does he find time to serve as a volunteer firefighter? Greg has also written numerous articles for industry publications, including Florida Roofing magazine, another testament to his expertise. He has worked for the last nine years as Technical Services Leader for a large manufacturer where his territory is planet earth. That’s right, he covers the globe for his employer heading an international technical team. Even though he travels worldwide in his job, he spends most of his time in Florida, which probably says something about the building code in our state. It is well known by those close to him in the industry that he talks to his children every night, no matter

where his travels take him. If he gets one of those calls during a conversation, you will see him make a quick exit, even if he is enjoying a fine cigar or a shot of Woodford Reserve Double Oak Bourbon, his family comes first. For the consummate professionalism and knowledge he brings to every FRSA meeting, along with his positive attitude and willingness to share what his wealth of experience has taught him, we congratulate Greg Keeler, Technical Services Leader for Owens Corning Roofing and Asphalt, on winning the Earl Blank Heart Award.

FRM

Tonya Steele, 2021 Honorary Member Honorary Membership is awarded to individuals in recognition of their outstanding contributions to the Association and the industry and are selected by FRSA’s Nominating Committee. Since this award is open to all members, choosing just one candidate each year is difficult. FRSA has been blessed to have many volunteers who graciously donate their time and it’s one of the reasons that we are so successful. Tonya Steele is counted among those members who, for decades, have served our industry. Tonya Steele, owner of Millennium Metals Inc., Jacksonville, has been attending FRSA and industry events since the age of eight. Her parents, Donnie and Nadine Gramling, were loyal supporters of FRSA and active in the industry. At the time, they owned Southeastern Metals Manufacturing and when Tonya turned 18, she began working with her parents, running postage in the mail room, making bank runs and answering phones. Eventually, she worked in inside sales and finally in metal roofing technical services, where she fell in love with metal roofing. In 2000, Tonya, along with her brother, Scott Gramling, started Millennium Metals Inc., where she believes that her business has two assets – a loyal customer base and her employees. Even though Tonya’s customer base is comprised of distributors, it is the contractors who drive the business. Over the years, Tonya has been very active in her local affiliate, the Northeast Florida Roofing and Sheet Metal Contractors Association (NEFRSA) and served in many positions. She serves on the FRSA Board of Directors and has chaired the Codes and Regulatory Compliance Committee – in her words, “the most challenging and rewarding position I’ve ever held.” Tonya has served on the Affiliate Council, Unlicensed Activity Taskforce, Disaster Response and Preparedness and

FLORIDA ROOFING | September 2021

the Public Relations and Marketing Committees. She also serves on FRSA’s Codes Subcommittee, a small group of hardworking members. While involved with codes issues over the years, Tonya has worked with FRSA to submit and defend various code modifications before the Florida Building Commission. On the local level, she works with Building Code Enforcement on issues that arise from permitting and installation and works closely with contractors on job-specific calculations. She’s a firm believer everyone should look for a way to give back to their industry, which is one of the reasons Tonya received the Earl Blank Memorial Heart Award in 2005. Tonya is as generous with her money as she is with her time. In 2019, she won the Educational Foundation raffle and immediately donated the $5,000 cash prize back to the Foundation. Don’t let her bubbly personality fool you: she is a savvy businesswoman who packs industry experience, financial ingenuity, customer service and exceptional people skills into her five foot tall frame. And what’s even more compelling is her ability to back it with leadership, compassion and knowledge. Along with being an industry leader and business owner, Tonya is a mother and grandmother – a title she wears proudly. Congratulations, Tonya!

FRM

Brian Swope, CPRC, 2021 Life Member FRSA Life Membership is recommended by the membership and is awarded to individuals in recognition of their many years of outstanding service to the roofing industry and FRSA. Additional requirements include having served as an FRSA President and having been involved in roofing for at least 25 years. FRSA Past President, Brian Swope, CPRC more than qualifies for this honor. Brian is a fourth-generation roofing professional who also holds a general contractor license. He has had the benefit of many decades of family achievement to build upon and years of experience to call on when needed, a fact he is well aware of and appreciates. Brian has also earned FRSA’s Certified Professional Roofing Contractor (CPRC) designation, one of only 49 in the industry. Brian attended North Carolina State and graduated from Ole Miss compliments of a golf scholarship. Although he would have preferred to live life as a golf professional, roofing was in his blood. He attended FRSA Conventions, participated in Kids’ Programs and grew up involved in both FRSA and NRCA. He started working part-time for Tampa Roofing during summer breaks growing up and full-time once he graduated from college. He immediately became involved in FRSA committees. Over the years and with the encouragement of his father and grandfather, he came to know many of the contractors who were active in FRSA. Brian has served on many FRSA committees, including the Codes and Regulatory Compliance, Insurance, Governmental Affairs, Unlicensed Contractor Activity Taskforce, Disaster Preparedness and Response Committee, Building Committee and the Young Professionals Council. Brian has also

represented FRSA at the annual Governor’s Hurricane Conference. Nine years ago, FRSA endorsed Brian as the roofing chair on the Florida Building Commission and the Roofing Technical Advisory Committee. He’s done a tremendous job in this position and has represented the industry well, currently chairing the Roofing TAC. He is well respected among his peers at FBC meetings. Brian and his wife, August, have two active boys, Evan and Luke, who keep him busy and engaged as a parent. Although he has a busy roofing career and active family, he stays involved in FRSA and the industry. He knows he’s been fortunate to have been born into a business that was built by past generations of his family. That gives him an advantage that not everyone has and responsibilities he takes seriously. “Stepping up to the plate and giving back is what you do. You help where you’re needed and work together for the betterment of the industry,” Brian stated. He encourages others to “get your feet wet” by becoming involved, noting how easy it is to make the commitment. How does Brian feel about his sons becoming fifth generation roofing contractors? He replies that he would not discourage them and he will make sure they know that giving back is part of their heritage. Congratulations, Brian! FRM

www.floridaroof.com | FLORIDA ROOFING

Monica Vornbrock Wins Bieler Enthusiasm Award When you think of the word “enthusiastic” several personality traits come to mind. Excited, engaged, positive and active are a few that might pop into your head. This year’s recipient of the Bieler Enthusiasm Gets It Done Award would check all those boxes and more, especially “creative.” In fact, when discussing Monica Vornbrock with a close friend, the term “problem solver” was mentioned more than once. Born in Mesa, Arizona, Monica was raised in Venezuela until high school when her family returned to the US. She completed school in South Florida and earned a Bachelor of Fine Arts degree from Florida Atlantic University. It wasn’t long after she started a career working for a national advertising agency that she stumbled into her association with the roofing industry, landing at Polyglass USA in 2010. During her eight years at Polyglass, Monica was promoted to Marketing Manager and is credited with playing a major role in the company’s tremendous growth during that period. She left Polyglass, pursuing a consulting career that kept her involved with the industry. Her consulting success led her and a business partner to launch The GLO Group, a marketing and development firm, in early 2021. On a personal note, we’ve been told that Monica has a passion for shoes and has been known to overpack when she travels, typically with one suitcase dedicated just to shoes. This attention to always looking your best has enabled her to meet a lot of

people who help her move her luggage from place to place. Monica enjoys paddle boarding and fishing but her primary hobby is learning new things. She is very involved with the National Women in Roofing and is the same creative problem solver in her work with FRSA as she is elsewhere. She currently chairs the Convention Committee and sits on the Membership Committee and Young Professionals Council and makes her presence felt in every meeting she attends. In recognition of the bright and positive attitude she brings to every FRSA function, Monica Vornbrock was awarded the 2021 Bieler Enthusiasm Gets It Done Award. Congratulations, Monica!

FRM

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Sports Tournaments Participants

263

31 Submissions 11 S.T.A.R. Award Recipients One Shining Star Congratulations, Chase Roofing!

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Grand Prize Winner Len Dacas

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123 Items Donated 99 Bidders 1,083 Bids

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Number of Recipients 21 Total Awarded $31,500

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www.floridaroof.com | FLORIDA ROOFING

Industry Generosity a Win for the Foundation John Hellein, FRSA Educational Foundation Director Last year, the FRSA Educational and Research Foundation conducted its first-ever online Auction. The event was a success, raising nearly $27,000, especially considering that the Convention and Expo did not happen in 2020. This year was our first-ever combination Auction: an online bidding format like last year along with an Auction area on the Expo floor, displaying some of the great items that were up for bid. Through the generosity of many donors and all the people who participated in the bidding, I am pleased to share that the 2021 Foundation Auction raised over $31,000. This money directly supports activities such as seminars, industry research and scholarships.

Thank you to the following companies and individuals for their generous donations! AccuLynx Aerial Visions LLC Arley Lodge Atlantic Equipment Co Atlas Roofing Corp Barrymore Hotel Tampa Riverwalk Bayside Resort Bok Tower Gardens Brauner Safety Services Bruce Manson Butterfly World Cabot Cheese Celebration Golf Club CertainTeed Clearwater Marine Aquarium Cotney Attorneys & Consultants Critter Quitter Vent Repair Crumbl Cookie D.I. Roof Seamers Duffy’s Sports Grill Duro-Last Roofing Inc Eagle Roofing Products of FL Elias Brothers General Contractor 32

FG Building Products FiberTite Roof Systems Flamingo Gardens Florida Roofing Magazine Foxtail Coffee Co FRSA Self Insurers Fund GAF Gaylord Palms Resort & Convention Center Gulf Coast Supply & Manufacturing Hampton Inn & Suites by Hilton – UCF Hunter Panels Hydraulic Machinery ICP Group Imagine Museum Jacksonville Jumbo Shrimp Joe Lusa Johnsons Popcorn KARNAK Corporation KC Wand Kennedy Skylights Kenny Harp Lazy Moon Pizza Lifetime Tool and Building Products Main Event Orlando

FLORIDA ROOFING | September 2021

MFM Building Products Corp Mike Silvers CPRC MPIX.com National Corvette Museum National Roofing Contractors Association Nothing Bundt Cakes O’Hagin Ocean Breezes Design Orlando Science Center PAC-CLAD | Petersen Ralph Davis Roof Assessment Specialists Inc Roof Hugger LLC RoofersCoffeeShop Roofing Contractor Magazine RoofScope by Scope Technologies Showcase of Citrus Simpson Strong-Tie Sonny’s BBQ SOPREMA Splitsville Luxury Lanes St Augustine Alligator Farm

Stafford Portraits Steinel America Sun-Tek Skylights TAMKO Building Products LLC Tarco TCParker & Associates The Catch-All The Florida Aquarium Tijuana Flats Tile Roofing Industry Alliance Topgolf Orlando Total Wine & More TRUFAST Uniflex/Sherwin Williams Volatile Free Inc Wawa Foundation WonderWorks Orlando Your Pie Pizza ZooTampa

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Convention and Industry Updates Mike Silvers, CPRC, Silvers Systems Inc. and FRSA Director of Technical Services

Senate Bill 76, Now Florida Statute 489.147

As we prepared for this year’s Convention, we received word that a preliminary injunction had been granted dealing with specific language from SB 76. The injunction basically states: The Department of Business and Professional Regulation (DBPR) must take no steps to enforce Florida Statutes §§ 489.147, (2)(a), (3), and 4(b) as they pertain to “prohibited advertisements,” until otherwise ordered. The arguments against the new law were primarily based on freedom of speech concerns. Those currently unenforceable sections of the statute state: (2) A contractor may not directly or indirectly engage in any of the following practices: (a) Soliciting a residential property owner by means of prohibited advertisement. (3) A contractor who violates this section is subject disciplinary proceedings as set forth in s. 489.129. A contractor may receive up to a $10,000 fine for each violation of this section. (4) For the purpose of this section: (b) An unlicensed person who engages in an act prohibited by this section is guilty of unlicensed contracting and is subject to the penalties set forth in section 489.13(3), an unlicensed person who violates this section may be fined up to $10,000 for each violation. (1) As used in this section, the term: (a) “Prohibited advertisement” means any written or electronic communication by a contractor that encourages, instructs, or induces a consumer to contact a contractor or public adjuster for the purpose of 34

FLORIDA ROOFING | September 2021

making an insurance claim for roof damage. The term includes, but is not limited to, door hangers, business cards, magnets, flyers, pamphlets, and e-mails. (b) “ Soliciting” means contacting: 1. In person; 2. By electronic means, including, but not limited to, e-mail, telephone, and any other real-time communication directed to a specific person; or 3. By delivery to a specific person. As far as soliciting goes, the injunction basically places conditions back to where they were prior to SB 76 adoption. This issue of excessive roofing claims isn’t going away. If the injunction is not overturned, expect to see new legislative fixes on the horizon. These new proposals could be far more harmful to our industry than just having to refrain from offering insurance advice. Time will tell. As I stated in my previous article titled “ SB 76 Misinformation Causes Roofing Contractors Anxiety” in the August edition of Florida Roofing, this article does not offer legal advice; rather, I am attempting to clarify the changes that the injunction has caused and have provided some of the actual language in the injunction and the bill to help. Please seek legal advice when establishing your company’s specific policies.

Many New Faces at the Convention

Like many of you, I have been attending FRSA’s Convention and Expo’s since I was a young man. Safe to say, for me that was several years ago. Aside from my very early attendance when everything was new and exciting, I can’t recall when I have ever seen more new faces or sensed as much excitement. During the period when so many group functions were not

being held, I had the opportunity to communicate with many contractors seeking code or other technical support. When COVID restrictions eased and the chance became available to attend Affiliate meetings and to present seminars in person again, I was thrilled. All these interactions allowed me to not only share information and answer those technical questions, it also allows me to sing the Association’s praises. That’s something I’ve been doing long before I became FRSA’s Technical Director. I saw many of these new (and now becoming more familiar) faces during the Convention, seminars and the Expo as well. Not to diverge too far, but keep in mind that I am available, as my schedule allows, to speak to your Affiliate or other industry group meetings about code and technical issues. And yes, while I’m there I will also tell everyone I can about the career building benefits of FRSA membership and involvement.

seminars helped attendees grasp the multitude of new code requirements in addition to other interesting and required subjects. The attendance at the seminars was outstanding throughout the event. Our thanks to all the 17 instructors who so graciously volunteered their valuable time to make it work so well. Our focus now shifts to – what’s next? When our 100th Annual Convention takes place next year, we will be in the middle of our three-year code cycle, so we do not plan on presenting as many code change seminars. If you have any seminar suggestions, please share them with Educational Foundation Director, John Hellein, (john@floridaroof.com) or with me. One seminar that we are considering would walk attendees through the Building Code Information System (BCIS), a website that has the entire Florida Building Codes and Florida Product approvals. Any feedback on this or other seminars is welcome.

Seminars

Code Development

We have received many positive comments about the slate of seminars that were presented at Convention. Developing these seminars, getting them approved, in some cases by several state agencies, preparing for and presenting them is not easy. We are very fortunate to have so many dedicated volunteers and staff members to help pull these seminars off. There were many technical courses offered. Hopefully, these

We are already deep into the development of the 8th Edition (2023) Florida Building Code (FBC) with many meetings planned over the next several months. The Commission will have just completed its first “errata” cycle when this article is printed. This is similar to the old “glitch” cycle; both were meant to allow minor corrections to the current code between cycles. Continued on page 45

www.floridaroof.com | FLORIDA ROOFING

Benefits of Aerial FLIR Thermal Infrared Scan Technology to the Roofing Industry Bud Buxton, Owner/Chief Pilot, Aerial Visions LLC The roofing industry is entering a period of technology renaissance that will dramatically change the way roofing professionals’ approach and manage commercial roofing projects. Roof system manufacturers and good roofing practices require the detection of trapped moisture and wet insulation beneath a roof system, especially when evaluating an existing roof to develop a plan for repair, recovering or replacement. This critical aspect of the project development is not to be taken lightly or ignored because failure to locate, quantify and replace moisture compromised areas could result in premature failure of the roof system. The trapped moisture could also cause deterioration of the underlying roof deck and lead to potential cancellation of the roof system warranty among other things. The liability attributed to these issues represent an enormous risk to the roof system designer and installing contractor, as well as irreparable harm to customer relationships and professional reputations.

Aerial Thermal Infra-Red Scans – Like an MRI for the Roof System

Drones carrying FLIR Thermal Infra-Red Scanners and high resolution digital cameras provide the ability to inspect the roof systems of entire facilities with amazing accuracy and detail, without the risk and exposure of walking across the actual roof surface. These drones carry military grade, high resolution FLIR Thermal Infra-Red Scanners to perform very accurate, non-destructive inspections of roof systems on commercial buildings. Aerial Thermal Infra-Red Scans do not see light images, but rather detect the 38

FLORIDA ROOFING | September 2021

slightest differences in the temperature of materials. The aerial scans are usually conducted just after sunset, when the roof area that has absorbed heat from the sunlight begins to cool down. Wet or moist roof materials cool at a different rate than surrounding dry areas and therefore show up on the scans as “anomalies.” These anomaly areas are easily detected by the very sensitive FLIR Thermal Infra-Red Scanners, which provides a thermal signature of the entire roof area. The scan report generated can show the location and quantity of the trapped moisture or wet insulation areas, providing invaluable insight necessary to evaluate the actual condition of the entire roof system. Reviewed and analyzed by a trained FLIR Certified Infra-Red Thermographer, preferably with roof system experience, the scan reports are a highly accurate tool for evaluation and developing a project plan for repair, recover or total replacement of the existing roof system. Projects are often planned for total roof tear-off and replacement only to find the Thermal Infra-Red Scan detected a minimal amount of trapped moisture or wet insulation that can be easily removed and replaced with new dry materials. The entire roof area can then be recovered with additional insulation and a new

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roof system with increased R-value to qualify for a full system warranty. The direct savings can be enormous, but additional benefits include a less intrusive project due to minimal tear-off operations, an expedited completion schedule, reduced impact on the environment and huge savings on tear-off debris hauling and disposal fees.

Roofing professionals have a rapidly developing array of hi-tech tools available to provide an enhanced level of professionalism and better end product to their customers. Advances in technology, such as aerial or satellite imagery, site measurements and reporting services have all but eliminated many of the laborious efforts required to accurately compile basic project information. The days of measuring wheels A Win-Win-Win Solution and rolling tapes are now a fading memory for most The building owner will be happy because there is total roofing professionals and that’s just the beginning. The transparency, eliminating the inevitable change orders rapid development of drones and their related softfor cost of wet roof area removal and replacement ware programs can provide unlimited opportunities with minimal interruption to the facility operations. for proactive roof professionals for jobsite documenRather than removing the entire roof and existing intation, project management, safety compliance and sulation, owners often benefit by additional insulation monitoring. installed and continued enhanced energy savings. The use of drones and the innovations they bring The roof system manufacturer is satisfied the to the roofing industry and construction sites in installing contractor is compliant with the specifigeneral will continue to develop and soon the site of cation requirement for wet roof area detection and drones flying over and around a project site will be replacement as required for issuance of a roof system as common as hard hats and fall protection systems. warranty. But Aerial FLIR Thermal Infra-Red Scans represent The roofing contractor benefits by offering an cutting edge technology that can result in huge enhanced level of professionalism, improved relation- savings and better installations for all roofing proships with the building owner or roof system designer fessionals, building owners and property managers. due to project transparency, expedited project comThe level of professionalism in the roofing industry pletion within budget and reducing their long-term has made huge strides in recent years and embracing liability through compliance with the spec requiretechnology, such as the use of drones and Aerial FLIR ment to locate and remove moisture-compromised Thermal Infra-Red Scans, will provide the tools needmaterials. The digital images taken along with the ed to meet the complex challenges facing all roofing Thermal Infra-Red Scans also serve as pre-start docprofessionals. FRM umentation of actual roof level conditions and can be invaluable when developing the job estimate and even Bud Buxton is the Owner and Chief Pilot of Aerial serve as a time and date stamped reference for actual Visions LLC, a roofing and building envelope consultant site conditions. specializing in aerial inspections and FLIR Thermal The costs for Aerial FLIR Thermal Infra-Red Infra-Red Scans. Bud is also an FAA Part 107 Drone Scans of commercial roofs and the related scan Pilot with over 2,500 hours operating drones spereports reviewed and generated by a FLIR Certified cifically on roofing systems, historical and complex Thermographer are relatively incidental to the total building envelopes and tall structures and he is a FLIR cost of a major roofing project. However, the return Certified Infra-Red Thermographer. Bud was formerly on investment for the service is immediate and most active as an owner of a commercial roofing contracting projects can expect savings for the project budget and firm for over 40 years and currently lives in Auburndale. building owner that far exceed the cost of the scans, usually in multiples. 40

FLORIDA ROOFING | September 2021

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Is Your Business at Risk of a Cyberattack? Karen L. Edwards, Executive Director, RT3 Did you know that 43 percent of cyberattacks targeted small businesses according to Accenture? Of those small businesses, only 14 percent were prepared for attackers. How would your business fare if you were the target of one of these attacks? If you’re not sure, you are not alone. Inc.’s research showed in a survey of 1,377 CEOs of small to mid-sized businesses, that 62 percent reported they didn’t have a cybersecurity strategy at all. CNBC reports that these attacks cost small business $200,000 on average and more than half of all small businesses were affected by a security breach in the last year alone. Over half end up going out of business within six months of an attack. Roofing contractors are not exempt from cyberattacks. Trent Cotney, Cotney Attorneys & Consultants, recommended in a recent industry interview that contractors talk to their insurance agents about coverage against cybercrimes as they are seeing an increase in this area. “We’ve had ransomware calls (from contractors), where their entire system is hijacked. We have had a ton of wire fraud, where someone is smart enough to be in the background, figures out when you’re communicating and when the customer sends the money, the money’s gone,” explained Cotney. Today’s hackers have gotten very sneaky and even more sophisticated over the last year, as more businesses have made the transition to rely on technology to run their companies. When hackers manage to steal sensitive information, it exposes victims not only to data theft but potential legal troubles. Putting a strong cybersecurity strategy in place may seem overwhelming but there are plenty of simple things that you can do to start protecting your business.

Know What Devices You Own

The first step is to make sure you understand what tech equipment you have in your business. You probably know how many spray rigs your business owns or how many trucks but do you know how many laptops, tablets and phones you own? Are they all set to automatically update software and security patches? Are they all in your team’s possession? Often a lost or stolen device is an easy way for hackers to obtain access to your network.

Educate Your Employees

When your team members understand the risks, dangers and how hackers gain access to an organization, they can help prevent unauthorized access. Often, hackers will use techniques that trick someone into doing something that jeopardizes the company’s security. You may have heard of phishing or email spoofing where someone is fooled into thinking a request or 44

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message is legitimate. The hacker only needs someone to let them in and, once they gain access, they start wreaking havoc. Because more often than not, the hackers are after money and they will often target the person who handles your finances.

Use Antivirus Software

Antivirus software should be installed on every one of your devices that you identified in the step above. This is software that works hard in the background, scanning the device for malware and potential threats. When it finds something, it can quarantine the malicious program to prevent it from infiltrating your entire network.

Implement DMARC to Protect Your Email From Spoofing

Sometimes, hackers can spoof your email address by making it appear that a message is from someone within the company. They copy the “@yourcompany.com” portion of the email address to fool someone into thinking they can trust the message. DMARC (Domain-based Authentication, Reporting and Conformance) is an email standard that provides a way to verify if the sender is truly from within your organization. If the sender is from outside of the company, it adds a warning message to the recipient to use caution when clicking links or downloading attachments.

Backup Your Data

The loss of data from a cyberattack or equipment failure will be less painful if you have recent offsite backups of your data. There are many tech companies that provide automated, online backup and encryption for your files and data. The investment into this protection is well worth budgeting for if you aren’t already backing up.

Require Two-Factor Authentication (2FA)

2FA provides an extra layer of security that presents a challenge to the person trying to gain access to a network or even a website. Many banks require it when a user is logging in from an unrecognized device or network. The user must receive a code either via email or text message that they are required to enter to verify their identity.

Convention and Industry Updates, continued from page 35

Require Strong Passwords

According to Nordpass, the top password of 2020 was 123456 and it only took less than one second to be cracked. More than 2.5 million people used this password and it was exposed an estimated 23 million times. Passwords should be a minimum of eight characters long and use a combination of upper- and lower-case letters, numbers and special characters. Avoid using things that might be easy to guess such as a birthday or a pet’s name. The Global Cyber Alliance (GCA) is an organization formed in 2015 that is committed to reducing cyber risks by building measurable and easy-to-use tools that are freely available to businesses. They have prepared a small business toolkit to help business owners learn about their risks and implement steps to protect themselves from attacks. Visit gcatoolkit.org/ smallbusiness to get started on your cybersecurity plan today.

During the August 10 Building Commission meeting, the approval of two new appointments to the FBC Roofing Technical Advisory Committee (TAC) took place. I am happy to inform you that Riku Ylipelkonen, ICP Building Solutions Group, in the manufacturing seat and Joe Williams, A/R/C Associates, in the architect seat, have been appointed to the TAC. Both received the full support of FRSA. They will be great industry representatives that will add years of experience and well-founded reason to the group. Congratulations to both. Get ready to roll up your sleeves as there is lots of work to be done. FRSA’s Codes Committee and Codes Subcommittee will be hard at work guiding us through this next code cycle. We look forward to the work and the challenges that lay ahead. As we begin our 100th year, the Association will continue to represent and promote our industry well. The 2022 theme is “Celebrating 100 Years of FRSA and the American Roofer.”

FRM

Karen L. Edwards is Executive Director of the Roofing Technology Think Tank (RT3), a group of industry thought leaders striving to improve lives by discovering and leveraging technology accelerators to make our industry and roofscapes stronger.

Mike Silvers, CPRC is owner of Silvers Systems Inc. and is consulting with FRSA as Director of Technical Services. Mike is an FRSA Past President, Life Member and Campanella Award recipient and brings over 40 years of industry knowledge and experience to FRSA’s team.

FRSA Member Perk! Get your first month of R-Club membership for free. Email aj@rooferscoffeeshop.com to get your discount code. www.floridaroof.com | FLORIDA ROOFING

Meeting the Digital Demands of the Modern Homeowner Patrick Fingles, CEO, Leap Like any service business, customer satisfaction is paramount. But many roofing contractors still follow traditional sales processes: home visits, hand measuring, paper quotes. The problem is: homeowners have moved on. And staying stuck in the past means contractors are not only losing customers but also losing out on profits from the business you do win. Homeowners have been steadily moving toward digital experiences. From shopping online to selfservice kiosks at restaurants, to getting vehicle repair quotes on an app, homeowners want streamlined, accurate digital information. And they want it fast. Roofing contractors that have adopted similar techniques, digitalizing the end-to-end sales process, are forging stronger relationships with customers, reducing the cost of doing business and increasing profit margins. Here are four ways you can make this happen in your own roofing business.

Improve Customer Experience and Loyalty

Homeowners who want a paper contract or who embrace a lengthy in-home visit are the exception among roofing customers. Today’s homeowners are already booking appointments online, comparing pricing and reviews using the internet and communicating with businesses like banks and healthcare providers via

portals or chat. And the pandemic, with social distancing, has only accelerated the digital mindset. Two-out-of-three homeowners already say they won’t book a second project with a home service company that isn’t tech savvy. So, keeping the old clipboard and notebook system is less likely to win new customers in the future. We can buy a car entirely online, so why not a new roof? A digital sales process ensures that quotes are correct and can be delivered quickly, making the best use of a customer’s valuable time. Highly accurate aerial measurement systems eliminate the requirement for a home visit for the initial price quote, allowing contractors with digital tools to respond quickly and professionally using the digital channels customers demand like email and even text. Even partner inventory systems can be connected to digital platforms, so homeowners know exactly what they are getting and when materials will be available. This is increasingly important as inventory and material availability shifts due to the pandemic, shipping issues and delivery truck shortages. By meeting customer expectations for speed, accuracy and professional documentation, contractors can differentiate themselves in the quality of service delivered. This creates happy homeowners and a base of loyal fans that will come back for future work.

Reduce Paper-Based Processes and Costs

Paper and paper-based processes are a major money pit. Costs accrue from direct purchases of paper, printer ink, printer hardware, etc., and from the indirect costs of document management like version control, document storage and retrieval. In fact, www.reduce.org estimates the total cost of a paper environment can be 13 to 31 times the direct cost of buying the paper itself. Plus, homeowners prefer digital documentation, making it easier to compare quotes and services. Roofers that reduce or eliminate paper-based communication reap almost immediate savings. Apart from eliminating many hard costs, modernizing the sales process using digital estimates, contracts and 46

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communication, provides a better customer experience and a more organized sales process.

up in a shorter amount of time. By reducing note-taking, transferring info into computerized systems, tracking down inventory, estimating materials pricing Reduce Common Documentation Mistakes and manually creating contracts, roofers can speed for a Better Experience up the time (and reduce the effort) of creating comErrors can easily arise in the estimating and contractpetitive bids. Not only will this provide a better, faster ing process or from miscommunications with the experience for homeowners, it will create a better homeowner. Calculation errors, bad handwriting, miss- experience for the sales team. Being the first to bid doesn’t always win the business but it beats being last ing information or incorrect data entry issues are just a few examples. But mistakes happen more frequently to bid. At their core, costs tied to the use of old, limited or and persist longer into the project lifecycle when using siloed processes make you less efficient than commanual data entry. petitors and cut into margins. By shifting to a more In contrast, companies that invest in centralized, digital sales systems can capture customer and prod- modern approach, roofing contractors not only create a more efficient sales organization, they are also able uct information quickly by using predesignated forms to meet homeowner demands for a digital experience and fields. Think about foodservice – a waiter that and create loyalty along the way. This can allow comwrites down an order by hand is more likely to make panies to scale to meet the growing demand for more errors than one who builds your customized order home services, even after the pandemic subsides. using a digital ordering system. FRM Digitalization also allows for better transparency with homeowners. When corrections or revisions do Patrick Fingles is the CEO of Leap, a subscriptionneed to happen, team leaders can make changes once based software helping home improvement conand have them populate across all relevant systems, tractors reduce error, increase efficiency and digitize which saves time and prevents future mistakes. their business. With nearly two decades of leader-

Faster Contract Wins

Most contractors know their bid-to-win ratio. But what we forget is that the faster we can provide homeowners with accurate bids, the more total wins we can rack

ship in the home improvement industry, Patrick has dedicated his career to redefining the expectations of what’s possible from contractors. Learn more at www.leaptodigital.com.

www.floridaroof.com | FLORIDA ROOFING

COTNEY CONSULTING GROUP John Kenney

The Importance of Standard Operating Procedures for Your Businesses John Kenney, CEO, Cotney Consulting Group Allowing employees to fly by the seat of their pants and not having an actual plan to proceed with various tasks is a big mistake. Implementing Standard Operating Procedures can help you resolve this issue by adding much-needed organization to your business processes.

What are SOPs?

A standard operating procedure, or SOP, is a written set of instructions describing how to perform an activity. These in-depth rules leave very little ambiguity. Employees will know what to do and how to do it. SOPs are efficient and to the point; managers can set them up for nearly every work task. They help with everything from legal affairs to business development, finance and business operations.

The Benefits of Setting Up SOPs

If your business is looking for a sure way to get tasks completed in an efficient and clear manner, set up standard operating procedures employees can follow. Then they will know precisely what you expect of them. By providing employees with a network of SOPs, you eliminate disorganization and improve operations. 1. Provide a path to completing tasks that is less confusing and more structured. The right set of standard operating procedures ensures employees know what you expect. SOPs give employees the predictability they want, along with an efficient and reliable system. They can be tweaked as needed. 2. Consistency is the key to a successful business. Overall, companies rely on the consistency of their products, services and the work they produce. By using SOPs, everyone follows a standard procedure to produce those results, leaving little room for error. Without such systems in place, employees can make mistakes and forget steps that can lower the quality of your products or services. SOPs reduce errors so you can give your customers the best results. 3. Train employees on how to use SOPs. Hiring and retaining employees is easier if you have 50

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SOPs. By training and managing them properly, your employees will understand processes and how often they need to be done. They will also understand how their coworkers fit into the process. SOPs act as a guide to help the entire staff improve their work. They make the desired outcome of every task apparent. These procedures can also allow employees to work more productively, reducing overtime expenses and errors. 4. Find gaps in your service. Once you sit down and carefully craft procedures, it is easier to find any holes in your system. For example, you may realize that you left out a step that could help improve a process. Writing down these processes can help you identify any missing procedures. You might be surprised to see what you are missing. 5. Increase employee safety. Every business must emphasize employee safety, whether it is construction or otherwise. Ensure your company is doing what it must to keep the workplace safe for employees, or injuries may result. In addition to equipment or merchandise damage, a customer could get hurt. When employees have SOPs to follow, you will worry less about injuries. Standard operating procedures make it easy for employees to complete tasks successfully. 6. SOPs improve efficiency. If an employee knows the standard procedure for approving a contract, a business decision moves along. It makes it easier for employees to complete steps the right way. 7. Set up a proper customer service system. Have follow-up procedures for contacting customers. Have policies in place to let staff know

about new customer service inquiries. This will keep both customers and employees happy by ensuring that employees do the right thing for customers.

infographics and reference videos can help you communicate difficult concepts. They can also make your content more powerful.

To make your SOPs effective, do not just focus on the current task process. Consider new direcOver-Informed is Better Than tions if you discover them during this exercise. Underinformed Once you have written your SOPs, take time to When you sit down to write your standard operating review them periodically to ensure they reflect the procedures, do not assume the reader is familiar most important and current information possible. with each step or concept. Spell it out. It is better Some businesses conduct reviews more than once to over-inform; otherwise, you could be setting up a a year or even quarterly. Encourage your employees new employee for failure. to point out any inconsistencies they find and revise an SOP when possible. 1. Write a glossary so employees can learn each You can improve your business with standard step. This will also keep you from making SOPs operating procedures, so implementing them and too long. training employees on how to follow them is a 2. Do not focus only on recording the current task worthwhile endeavor. process. Take the time to test each step before it FRM becomes an official part of the process. Walking John Kenney has over 45 years of experience in through the steps makes it easier for you to see the roofing industry. He started his career by workhow things are working and where the process ing as a roofing apprentice at a family business in may need improvement. the Northeast and worked his way up to operating 3. Involve employees in developing your standard multiple Top 100 Roofing Contractors. As CEO, operating procedures. Group efforts promote John is intimately familiar with all aspects of roofing success. Include someone who has intimate production, estimating and operations. During his knowledge of the task you are outlining. They will tenure in the industry, John ran business units assounderstand what you are trying to accomplish ciated with delivering excellent workmanship and and may have valuable input. unparalleled customer service while ensuring his 4. Use someone on your staff who can communicompany’s strong net profits before joining Cotney cate, so everyone understands what is written in Consulting Group. If you would like any further inforan SOP and make sure you have a handle on the mation on this or another subject, you can contact task. John at jkenney@cotneyconsulting.com. 5. Make your SOPs informative by including graphics and other imagery. Photos of actual objects,

What’s Wrong with These Pictures?

www.floridaroof.com | FLORIDA ROOFING

FLORIDA ROOFING | September 2021

Cotney Attorneys & Consultants, continued from page 7

retaliation. They argue that substance abuse is common in construction, so it must be considered as a factor when investigating an accident. In addition, alcohol use can cause dehydration, which can further exacerbate heat illness. With these issues in mind, if the proposed reversion is approved, employers may find themselves facing more accident and injury citations from OSHA.

employers consult legal counsel. Experienced OSHA defense attorneys can help navigate the abundance of regulations and provide sound advice regarding OSHA investigations and citations.

FRM

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon Other Considerations as legal advice for your specific factual pattern or OSHA is also reviewing personal protective equipment situation. (PPE) in construction. A possible PPE standard would Trent Cotney is Board Certified in Construction Law likely address PPE availability and distribution for construction workers, as well as the hazards related to by the Florida Bar, an advocate for the roofing industry and FRSA General Counsel. For more information, working in close quarters. contact the author at 866-303-5868 or go to Other amendments being considered include revisions to the cranes and derricks standard, welding www.cotneycl.com. and cutting standards and shipyard fall protections. OSHA may also address hazardous materials and their effects on workers, specifically crystalline silica and blood lead levels.

What This Means for Employers

As OSHA grapples with amendments and new standards, one thing is for sure; employers must keep up with the changes and guidelines, not only to ensure their workers’ safety but also to protect their companies’ interests. When questions arise, it is critical that

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FRSA Convention Tournament Winners Each year during FRSA’s Annual Convention, sports tournaments are held on Wednesday, which include fishing, golfing, pistol and clay shooting, and officially kick-off the Convention events.

Fishing Tournament

The fishing tournament, sponsored by Walker Rep Group, took place in Cape Canaveral with 71 anglers on 14 boats. Tournament Winners First Place – Gary Drury Second Place – Robby Staats Third Place – Greg Tonnes Lady Angler – Pamela Harp

Clay Shooting Tournament

The clay shooting tournament, held at Tenoroc Shooting Range in Lakeland, was sponsored by SEMCO and hosted 44 people. Tournament Winners First Place – Robbie Sanger Second Place – Scott Langeneger Third Place – Paul Walsh

Pistol Shooting Tournament

The pistol shooting tournament was also held at Tenoroc Shooting Range. The event was sponsored by BRI Roof Consulting Corp. and hosted 10 people. Tournament Winners First Place – Troy Tennyson Second Place – George Ebersold Third Place – Tamy Fitts

Golf Tournament

The golf tournament, held at Celebration Golf Club, was sponsored by Sunniland Corp. and Furman Insurance and hosted 132 golfers. Tournament Winners First Place Team Mike Finster Arry Housh Stephen Housh Paul Schick Second Place Team Andrew Bateman Justin Dorminey Shea O’Neil Ethan Cash 54

Closest-to-the-Pin Rich Hanratty Longest Drive Brian Swope, CPRC Putting Contest Chris Marlatt

FLORIDA ROOFING | September 2021

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