FUTURENEWS
LET’S EXPLAIN HOW THINGS ARE DONE
General view of a farm. Photo: Rotecna.
It is vital that we make our story known, many of us strive towards that every day, contributing to things being done as well as possible Óscar Toledano. Sales Manager & BI Rotecna.
We see attacks against the pork sector in the media and networks every day, but we should not allow public opinion to think that we do not have the means or the will to produce high-quality meat, with high animal welfare and in a completely sustainable way, because it is not true. It is vital that we make our story known, many of us strive towards that every day, contributing to things being done as well as possible, and that the sector does not stop improving; we should explain what we do, and the impact it has, since we know first-hand how pork production works. 14
We should ensure that the pork sector is not accused of having a big negative impact on climate change, because that is not the case. According to the Spanish emissions inventory system, those derived from pork production represent only 2% of the country’s total GHG emissions (despite being the 3rd world producer and that the sector represents almost 2% of the total national GDP and 15% of Industrial GDP). On the other hand, a single return flight from Rome to Brussels emits more greenhouse gases per passenger than the production of meat consumed by one person in a year. We must also help people understand that part of
