RotoWorld Magazine

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VOLUME IX, ISSUE 1 • FEBRUARY-MARCH 2013

VOLUME IX, ISSUE 1 • 2013

MANUFACTURING & PROCESSING

ROTATIONALLY MOLDED

Promotes Bat Conservation Around the World

+ PLUS: Sun Tough Polyethylene Great Expectations Multiple Chamber Construction in Rotomoulding 2012 ARM Hall of Fame Inductees




VOLUME IX, ISSUE 1 • MANUFACTURING & PROCESSING • FEBRUARY-MARCH 2013

COVER STORY

36

ROTATIONALLY MOLDED DEPARTMENTS 6 Editor’s Note

CONTNTS

10 Contributors 12 Up Front 31 Energy 40 ARM Report

Promotes Bat Conservation Around the World

47 Looking Back

SUSAN GIBSON, JSJ PRODUCTIONS, INC.

NORDIC | StAR | ARM-CE Update

48 ARMA | AISR | ARMSA | BPF | 52 Notes from the Road 54 Design Commentary 55 The Cutting Edge 56 Global Calendar 57 Marketplace 58 Advertisers’ Guide

FEATURES

22 Multiple Chamber Construction in Rotomoulding

26 2012 ARM Hall of Fame Inductees

Gavin McDonnell, Eagle Rota Moulding, Mandurah, Western Australia Using clever design to enhance stiffness.

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Susan Gibson, JSJ Productions, Inc. Dr. Paul Nugent and Steven Osborn receive top award!

ROTOWORLD® • FEBRUARY-MARCH 2013

32 Sun Tough Polyethylene

44 Great Expectations

Ian Hansen, Bushmans Group PTY Ltd. Ensuring long-term performance.

Peter Raisch, Kennedy Communications Any marketing program is fraught with risk, reward, boom, and bust.

www.rotoworldmag.com



SUSAN GIBSON, PUBLISHER & EDITOR

Manufacturing & Processing We’ve included two new bi-monthly departments for 2013 including: ‘Looking Back in Time’ where you can revisit and recall important industry happenings in the past and realize how much all of it as affected us today; and the ‘Global Calendar’ where you can readily access the information for important industry meetings coming up. EDITOR’S NOTE

Welcome to the first issue of RotoWorld® for 2013! As we always kick off the year with the “Manufacturing & Processing” issue, this issue is full of good reading on that subject. The cover story inside this issue focuses on an innovative rotationally molded product that is a uniquely designed Bat house that offers the best of plastic and wood design. Quadel Industries found there was a need for a large-scale bat house, one that could house a fairly large bat colony in a comfortable, safe environment with a stable temperature range. This is an interesting look at how the rotational molding industry once again plays a part in securing an important animal species. Ian Hansen, Bushmans Group, has authored and education piece on the “long-term performance of UV stabilized raw materials”. He says, “In the case of water and chemical tank manufacturers, the vast majority want their polymer, and rotomolded product, to remain tough under the sun for as long as possible.” The Association of Rotational Molders presented high honors in 2012 to Dr. Paul Nugent, MNOP, and Stephen Osborn, Trilogy Plastics, with induction into the ARM Hall of Fame. Congratulations to both of these worthy recipients, and read inside about their industry contributions and acceptance comments. Gavin McDonnell of Eagle Rota Moulding in Western Australia, has presented a good look at Multiple Chamber Construction in Rotomolding. He addresses the misunderstood association of the manufacturing method with polyethylene, “an inherently low strength and low stiffness material”. And, he talks about “a major advantage of rotational molding utilizing clever design to significantly enhance the stiffness of this relatively inexpensive plastic”.

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ROTOWORLD® • FEBRUARY-MARCH 2013

In this day of heavy Social Marketing focus, I think you’ll find one of our close colleagues, Peter Raisch, has written an article that is very useful and easy to follow when considering and prioritizing marketing priorities. Sometimes, it is hard to take the time to understand what each platform can do for you in terms of keeping your brand alive and reaching current and potential customers. Peter makes this easy to understand put to use. We’ve included two new bi-monthly departments for 2013 including: “Looking Back in Time” where you can revisit and recall important industry happenings in the past and realize how much all of it as affected us today; and the “Global Calendar” where you can readily access the information for important industry meetings coming up. I hope you enjoy reading this issue and all the issues to come. Best regards, Susan Gibson

Publisher & Editor

www.rotoworldmag.com


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Susan D. Gibson

Publisher & Editor President - JSJ Productions, Inc. susangibson@austin.rr.com

Professor Roy Crawford (New Zealand)

Technical Editor Vice Chancellor - Waikato University, New Zealand r.crawford@waikato.ac.nz

Process Editor Paul Nugent (USA/World at Large) Michael Paloian (USA)

MNOP paulnugent.com

Design Editor President - Integrated Design Systems, Inc. paloian@idsys.com

Global Contributing Editors Dru Laws (USA) Seljan Company drulaws@gmail.com Harry Covington (USA)

Ferry Industries hcovington@ferryindustries.com

Mark Kearns (Northern Ireland) Gaetano Donizetti (Italy) Robert Dunne (USA) Ravi Mehra (USA/India)

Sales Manager - Persico S.p.A. gaetano.donizetti@persico.com

President - Meese Orbitron Dunne Co. (MOD) rdunne1@usa.net Managing Director - Norstar International LLC maramehra@aol.com

Celal Beysel (Turkey) James D. Braeunig (USA)

Moulding Research Manager m.kearns@qub.ac.uk

Chairman - Floteks Plastik beysel@superonline.com

President & CEO - Ball, Bounce and Sport, Inc. jbraeunig@hedstrom.com

Advertising and Art Production Marketing/Advertising Director Jennifer M. Gibson Vice President, JSJ Productions, Inc. Chief Art Director Anya Wilcox

jmgibson@austin.rr.com

JSJ Productions, Inc. anya10@sbcglobal.net

Circulation & Distribution Administration Regina Rogers JSJ Productions, Inc. reginarogers@austin.rr.com Editing & Translations Cheree Hamblen | Oliver Wandres | Ximena Lobo Website & Online Technology Chris Sivori JSJ Productions, Inc. csivori@gmail.com RotoWorld® is a JSJ Productions, Inc. Trade Publication JSJ Productions, Inc. 14101 Highway 290 W. Bldg. 1600-B Austin, Texas 78737; Phone: (512) 894.4106; Fax (512) 858.0486; Email: rotoworldmag@rotoworldmag.com; and Websites: www.rotoworldmag.com & www.jsjproductionsinc.com Subscriptions One-year subscription (six issues), $60 US, $75 Canada/Mexico, $120 All Other Countries. To subscribe or to submit change of address information, call us at (512) 894.4106; fax us at (512) 858.0486; visit us online at www.rotoworldmag.com; or email us at rotoworldmag@rotoworldmag.com. You may also write to RotoWorld® Subscriptions, JSJ Productions, Inc., 14010 Highway 290 W. Bldg. 1600-B, Austin, Texas 78737. Advertising For information on advertising, please contact Advertising Director Jennifer M. Gibson, JSJ Productions, Inc, (512) 894.4106. Letters We welcome letters about our contents. Write Letters to the Editor, JSJ Productions, Inc., 14101 Highway 290 W. Bldg. 1600-B, Austin, Fax to (512) 858.0486; or Email rotoworldmag@rotoworldmag.com. Editorial Queries We consider unsolicited contributions. Send manuscript submissions as email attachment to Susan Gibson at susangibson@austin.rr.com. JSJ Productions, Inc. bears no responsibility for claim or factual data represented in contributed articles. Postmaster Send changes of address to RotoWorld®, JSJ Productions, Inc., 14101 Highway 290 W. Bldg. 1600-B, Austin, Texas 78737. RotoWorld® is a JSJ Productions, Inc. independently owned, bi-monthly trade magazine for the international rotational molding and plastics design industries. JSJ Productions, Inc. owns all copyrights herein. Reproduction of this magazine, in whole or in part, without the express written ­permission of the publisher is not permitted.

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ROTOWORLD® • FEBRUARY-MARCH 2013

www.rotoworldmag.com


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GLOBAL CONTRIBUTORS

Roy Crawford

TECHNICAL EDITOR

New Zealand Roy is Vice Chancellor of Waikato University, New Zealand, Technical Editor for Rotoworld® magazine and Technical Services Director of the Association of Rotational Molders International. He has published over 200 papers, authored five textbooks on plastics and engineering materials and is the former Director of the Polymer Processing Research Centre (PPRC) at Queen’s University of Belfast.

Paul Nugent

CONTRIBUTORS

PROCESS EDITOR

USA/World at Large Paul is a consultant who travels extensively across six continents assisting clients in many roles from training to expert witnessing. He received his Eng. degree in Aeronautical Engineering and Ph.D. in Mechanical Engineering from The Queen’s University of Belfast. Paul developed the Rotolog system, the first complete computer simulation (RotoSim) and authored a book entitled Rotational Molding: A Practical Guide.

Michael Paloian

DESIGN EDITOR

USA Michael is President of Integrated Design Systems, Inc., Great Neck, New York and Design Editor for RotoWorld® magazine. Over the past 25 years, Mike has developed a broad range of plastic products utilizing various processing methods including rotational molding. Mike’s B.S. degree in Plastics Engineering and Masters in Industrial Design, combined with his extensive experience, has formed the bases for his branded and unique insights into the field of plastics part design.

Celal Beysel

Turkey Celal is Chairman of Floteks Plastik, the pioneer and innovative leader of the rotational molding industry in Turkey and a Global Contributing Editor for RotoWorld® magazine. Being an ARM member for more than 20 years, he has made many presentations at ARM meetings in various countries. He is also active in business and political organizations in his country. Celal has authored numerous articles published in various newspapers and magazines about politics, plastics, rotomolding, and innovation.

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James D. Braeunig

USA Jim Braeunig is President & CEO of Ball, Bounce, and Sport, Inc., which includes: Hedstrom Entertainment, Hedstrom Canada, Hedstrom Plastics, Diamond Plastics, and North Coast Custom Molding. Jim has spent 37 years in the rotomolding business and is a past President of ARM International. He was instrumental in the formation of a Joint Venture, founded in Hong Kong, that owns two factories in China. Jim currently serves as Chairman of the Board of Hedstrom Asia Ltd. that is located in the Shanghai area and is comprised of American, Chinese, and German partners. Jim holds a B.A. in Chemistry and MBA degree.

Harry Covington

USA Harry Covington is President and Owner of Ferry Industries, Inc., Akron, Ohio. Harry has served on the ARM International Board of Directors and is a recipient of the ARM International Hall of Fame award. He has been a frequent presenter at rotational molding conferences throughout the world. Covington holds a BSME from Virginia Polytechnic Institute.

Gaetano Donizetti

Italy Gaetano Donizetti received a Degree in Engineering at the Politecnico in Milan, Italy. His working experience includes designing small automations and production management for international companies. He joined Persico S.p.A. in the Automation Division in 1994, and for the past 2 years has been introducing the Leonardo technology to the U.S. market.

Robert Dunne

USA Robert is President of Meese Orbitron Dunne Co. (MOD). His company, Dunne Plastics, joined MOD in 1993 and became a member of the Tingue companies. Robert is a rotational design and molding expert and tireless advocate for rotational molding education. Bob is also an attorney, CPA and FAA certified pilot.

Mark Kearns

North Ireland Mark is the Rotational Moulding Research Manager of the Polymer Processing Research Centre at Queen’s University of Belfast. He is a Chartered Chemical Engineer with a M. Phil Degree in Rotational Moulding. Mark manages rotational moulding research and development projects for companies across Europe, Australasia, and North America.

www.rotoworldmag.com


Dru Laws

USA Dru Laws graduated from BYU in Mechanical Engineering and then from QUB in Rotational Molding. Laws has several rotomolding patents and has guest lectured at several universities on the same subject. Dru actively serves within SPE and ARM and has developed award winning products and innovative process improvements in the industry. Dru is currently V.P. of Seljan Company in charge of the Rotomolding Division.

Ravi Mehra

USA/India Ravi Mehra, managing director Norstar Int’l, has been associated with the rotational molding industry in the USA since the early 1970s, first as a molder and currently as a supplier/consultant to the industry. He is a Past President of ARM and is still active on its Forums & Programs Committee. In 2004, Ravi was awarded the Distinguished Services Award by ARM; and in 2005, he was inducted into the ARM Hall of Fame. He is the Founding Chairman of the India-StAR, and currently serves on the board of ARMO – Affiliation of Rotational Moulding Organizations, representing StAR.

Leisa Donlan

Australia Leisa Donlan, CEO of ARMA, completed one of only twenty-five fellowships in Australia in 2000 for Non Profit Executives. In conjunction with her ARMA work, Leisa consults to the Queensland State Government on Governance and contributes to the development of ARMO. THE CUTTING EDGE

Bill Spenceley

ENERGY

www.rotoworldmag.com

Canada Bill Spenceley is the President/Owner of Flexahopper Plastics Ltd. located in Lethbridge, Alberta, Canada. He has been involved in the industry for over 30 years, travels extensively, and currently serves on both the ARM-International and ARMO boards. He has been a frequent presenter on energy reduction in rotational moulding and holds a BSc Chemistry with studies in Chemical Engineering.

ISSUE CONTRIBUTORS

Peter Raisch

Kennedy Communications Peter manages all aspects of his clients’ publicity strategy and execution at Kennedy. He began his career at Taylor Johnson & Olesker Public Relations in Chicago. Through his experiences at TJO, Peter built a strong rapport with the media while helping to innovate PR systems and tracking. After moving to Kennedy, he helped the company’s client portfolio recognize the emergence of new media venues, and has since built effective campaigns utilizing a hybrid approach of traditional journalist outreach, content generation and social media interaction. Peter is a graduate of the University of Wisconsin-Madison’s School of Journalism & Mass Communication.

Gavin McDonnell

Eagle Rota Moulding, Mandurah, Western Australia Gavin McDonnell was born and educated in the central grain growing areas of Western Australia, which lead him into the field of agricultural engineering. His initial company developed a range of innovative machinery related to that industry, however an urge to work with polymers instigated a move to a city, and with a suitable gas supply he established a rotomoulding business, Eagle Rota Moulding. Eagle Rota Moulding commenced in 1990 and client demand led them into foam sandwich construction at a very early stage. The company survived a fast learning curve and has become very skilled at using this material to construct many challenging and successful products. He has subsequently established RotaFoam Consulting Pty Ltd in 2008 as a consultancy company to assist clients wanting to expand their business and use this exciting form of moulding.

Ian Hansen

Bushmans Group PTY Ltd. Ian Hansen is the Manufacturing Engineer for Bushmans Group, one of the largest water tank manufacturers in Australia. Ian has been involved in the plastics industry for over 30 years. Previously Operations Manager for Courtenay Polymers in New Zealand, he gained extensive raw materials knowledge. Hansen moved to Australia in 1997 to set up a new moulding business in Melbourne, and began expanding his practical rotational moulding knowledge.

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CONTRIBUTORS

GLOBAL CONTRIBUTORS


ROTO NEWS

Bulk Container Maximizes Efficiency in Shipping, and Storage of Plastic Resins Stronger Than Cardboard, and No Mess

UP FRONT

ASHTABULA, OH USA – The P-291 Ship ShapeTM, reusable bulk container from plastics rotomolder Meese Orbitron Dunne Company (MOD) efficiently cubes out tractor trailers by stacking 3-high and 2-across during the shipping of plastic resins from manufacturers and compounders to rotational molders and other plastic processors. Safely accommodating up to 600 pounds of powders, pellets, and flakes, the durable, punctureresistant P-291 container eliminates the use of palletized cardboard shipping containers while permitting the transfer of larger resin quantities for improved efficiency. During empty return, the MOD resin container nests up to 7 high. Rotomolded from 100% polyethylene, the seamless P-291 container features a bulk capacity of 32 cubic feet on a standard 44 X 44- inch footprint. Offered with a seal-tight lid, the MOD resin container is available in a wide choice of standard colors while custom colors and permanent, molded-in logos and graphics are also available. The containers may be customized for specific applications with extra heavy walls, casters, hinged inspection panels, lockable lids, and other features. For more information, contact Dave McHugh, 4920 State Road, Ashtabula, OH, 44004; 1-800-829-4535; FAX 440.992.4667; dmchugh@modroto.com or see www.ShipShapeContainers.com.

Hedstrom - Ball Bounce and Sport Inc. – Acquires the Assets of the Regent Sports Corporation ASHTABULA, OH USA – In an effort to offer additional exciting products to consumers, Jim Braeunig, the President & CEO of Ball, Bounce and Sport Inc., dba Hedstrom, has announced today that Hedstrom has completed the acquisition of the assets of the Sporting Goods and Game Company, Regent Sports Corporation. This marks the fourth acquisition Hedstrom has completed in 2012. “I am extremely excited about the acquisition of Regent Sports Corporation. This acquisition will allow us to become a major player in the Sporting Goods channel with exciting,

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well-established brands and consumer awareness. We have now executed our Retail Strategy to serve our Retail Partners in Fitness, Sporting Goods, and Toys with well recognized Brands such as Mitre®, Halex®, MacGregor®, Bosu®, Disney®, Marvel®. Nickelodeon®, and many others. This platform will allow significant organic growth opportunities.” Regent comes to Hedstrom with an extensive array of products as a leading manufacturer of baseball, basketball, billiards, darts, dartboards, outdoor games, soccer, table games, and tailgate items. For more than 70 years, Regent Sports has provided children and

families with high quality sporting goods under the Diamond®, Halex®, MacGregor®, Mitre®, and Regent® brands. Hedstrom is excited to continue to offer these brands to their consumers. This extension to Hedstrom’s already impressive array of products will help to round out the markets and consumers that Hedstrom serves. The active nature of all Regent products complement Hedstrom’s existing product lines in the toy and fitness divisions. Hedstrom plans to leverage its strong retail and global distribution channels to extend Regent’s presence in the retail environment. www.rotoworldmag.com


ROTO NEWS

Revitalize with Design 2013 Southern District Design Conference Raleigh, NC April 5-6

How Is Design Changing the Way We Work and Do Business? HERNDON, VA USA – Design has no limit; it has the power to change so many things, from a stale product category, to how business is done on a local or global level. Business, society, the economy, and our daily lives are evolving more rapidly than ever before. New ideas, opportunities, technologies, and methodologies have changed the way we work and do business both domestically and globally. How has design helped shape that change, and how will we be a force for change moving forward? Find out at the 2013 Southern District Design Conference in Raleigh, NC April 5-6. Check out some of the speakers and topics that they will tackle at this inspiring conference! Take advantage of early registration rates now and save $50-$100 on your conference registration. For more information, go to www.idsa.org/events.

UP FRONT

About Hedstrom Founded in 1913 as Eagle Rubber in Ashland, Ohio, Hedstrom has blossomed into a company with a wide variety of products. Hedstrom Entertainment has 99 years of experience in the manufacture, sales, and distribution of toys. Already conquering the play ball market with a majority share at retail, Hedstrom continues to grow its product offerings. In addition to expanding its product lines, Hedstrom is moving into new markets. With a core focus on children of ages 2-8, they also create exciting products targeted to tweens and babies. For more information on Hedstrom products, visit www.Hedstrom.com, www.Hedstromplastics.com, www.BOSU.com, www.regent-halex. com and www.nuwavecontainer.com.

www.rotoworldmag.com

FEBRUARY-MARCH 2013 • ROTOWORLD®

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ROTO NEWS

SABIC demonstrates innovation-driven growth strategy with new research agreement with Swiss University

UP FRONT

RIYADH, SAUDI ARABIA – Saudi Basic Industries Corporation (SABIC) has further demonstrated its growth commitment by expanding its multi-year agreement with one of the world’s topranked universities, ETH Zurich (Swiss Federal Institute of Technology, Zurich), under an umbrella agreement signed in Zurich, Switzerland, on January 21 for multiple future projects in a wide range of areas in technology and innovation. SABIC had entered into a research collaboration agreement with the Swiss university last year in the field of functional materials and nanotechnology. The new agreement will strengthen this research alliance and allow the two sides to enter into strategic partnerships. The agreement will allow SABIC to develop advanced technologies into innovative solutions to meet global market needs and demands in many societal areas. Ernesto Occhiello, executive vice president, SABIC Technology and Innovation, said that collaborative projects with well-established scientific organizations and research centers are an essential part of SABIC’s research

Prof. Ralph Eichler, President ETH Zurich, left, and Ernesto Occhiello, Executive Vice President, SABIC Technology and Innovation, greet each other after signing the agreement in Zurich. (Copyright: ETH Zurich)

program. “These initiatives enable us to draw on knowledge and expertise from across the globe and for SABIC researchers to work with world class teams of scientists in the respective joint research areas,” he said.

ETH Zurich regularly appears on the top of international university rankings. Twenty-one Nobel Laureates have studied, taught, or conducted research at the university, underlining the outstanding reputation of the institute.

SPI Appoints Firms Specializing in Trade Shows and Conferences to be the Marketing Agency for NPE2015 Marketing Design Group (MDG) Will Market NPE2015 International Plastics Exposition to Exhibitors and Attendees; NaylorCMG Will Again Handle Sales WASHINGTON, DC USA – SPI: The Plastics Industry Trade Association has named Marketing Design Group (MDG) to be the marketing agency for the NPE2015 international plastics exposition, it was announced recently by Brad Williams, SPI’s director of marketing and sales for trade shows and conferences. Based in San Diego, MDG has long specialized in promoting trade shows and

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other industry events and has extensive experience in international marketing. For NPE2015, the agency will provide strategic consulting, branding, exhibitor marketing, website development, print and digital advertising, media negotiations, direct mail promotion, and international attendee acquisition. Exhibitor sales will be carried out by NaylorCMG, which provided this service for the previous NPE in 2012.

“MDG is the leading trade show marketing firm, with 35 years of experience promoting some of the most successful events in the country,” said Mr. Williams. “The agency’s expertise will expand SPI’s ability to communicate the unique value of NPE2015 across the full range of media, as well as to the many vertical audiences with a need to know about plastics technologies and business opportunities.”

www.rotoworldmag.com


ROTO NEWS

www.rotoworldmag.com

ARABPLAST 2013 Closes to Record Results At the recent staging of Arabplast, 11th Arab International Plastics & Rubber Industry Trade Show & Conference, in Dubai, a record 794 exhibitors from 41 countries showcased their latest machinery and equipment, making it 34% larger than the last event held in 2011. The No. 1 trade fair for this sector in the region featured country group exhibits from Austria, China, Egypt, GCC, Germany, Great Britain, India, Iran, Italy, Korea, Switzerland, Taiwan, Turkey, and the U.S. On the visitor side, Arabplast 2013 also recorded increased figures: about 33% more attendees took part, with 39% coming from countries outside GCC. The largest foreign visitor participations were from Saudi Arabia, Oman, Quatar, Bahrain, Kuwait, and Iran as well as Pakistan, Egypt, and African countries. China, Germany, Jordan, Lebanon, and Syria were also well represented. A total of 49% of the visitors were interested in plastics machinery and plastics equipment, while some 31% focused on raw materials and 20% on thermoforming, extruding, and packaging equipment. More than 67% of the attendees held high-level management positions. Organized by Al Fajer Information & Services with Messe Düsseldorf as the overseas partner, Arabplast 2013 provided the perfect platform for companies to enter the lucrative plastics and petrochemicals sector in the Middle East and North Africa region. The GCC states are set to become the world’s leading source of petrochemicals and plastics products. The polyethylene production capacities in the GCC countries are expected to increase from 10.7 million tons in 2009 to 21.5 million tons by 2015. The production of polypropylene is anticipated to almost double in volume – from 4.8 million tons in 2009 to 9.5 million tons by 2015.

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UP FRONT

MDG already works with ten of the top 100 events listed by Trade Show Executive magazine, among them world-scale, machineryfocused trade shows, according to Kimberly Hardcastle- Geddes, president of MDG. “We are excited by the opportunity to help SPI market the largest and most dynamic plastics show in the Western Hemisphere,” said Ms. HardcastleGeddes. “We look forward to collaborating with SPI’s team of trade show professionals, who are known for using fresh, innovative tactics to tackle challenges, remain relevant, and provide a high-value experience to its audience.” More information on MDG is available at www.marketingdesigngroup.com.


ROTO NEWS

Mourning the Loss of Shaun Jackson Educator, inventor, designer, and entrepreneur Shaun Jackson, IDSA, passed from injuries sustained in a Florida plane crash.

UP FRONT

“IDSA and the entire design community are mourning the tragic death of Shaun Jackson,” said George McCain, FIDSA, chairman of IDSA.“We offer our deepest sympathies to his family, his friends, his students, and colleagues. Shaun was an incredibly optimistic, energetic, creative, and thoughtful person who touched so many lives in the design world. Shaun’s contributions and inspiration to IDSA and all of design are immeasurable, and leave us a bright legacy to remember him by.” “Shaun was an inspiration and a visionary,” said Mark Dziersk, FIDSA, managing director of LUNAR Chicago. “He was formed by the combination of pure positive energy and the will to make everything better and more meaningful. You couldn’t help but be drawn to him. He will be terribly missed. He changed the world and then chose education as his calling, but there was a lot more that he was planning to do. I will miss him forever.” Jan-Henrik Andersen, associate professor of design, Penny W. Stamps School of Art & Design, University of Michigan, said, “This is a typical Shaun quote by one of our exchange students, Mithula Naik from India,‘I want to show you stuff that’s intimidatingly good. Nothing less should be your standard.’ Shaun on interdisciplinary collaboration at the University: ‘Michigan is a world class university in a vast variety of disciplines, and we should educate designers that move freely between the units and lend design thinking to all fields of study.’ He practiced this by being a professor in three independent academic units: School of Art & Design, College of Architecture and Urban Planning, and School of Business, and he developed and taught classes that bridged the units.” Shaun was a dedicated and active member of IDSA. He served as one of the eight IDEA jurors in 1995 and then was chosen as IDEA Chair in 1999 and 2001. In 2001 he was instrumental in launching a new program, the Design & Business Catalyst Awards, by serving as the Jury Chair. He also served as a juror on the IDEA 2011 and IDEA 2012 juries. Shaun delivered a memorable talk as part of the Designer Spotlight Series in February 2005 and was a faculty adviser for his U of M students. Shaun founded his first company, Eclipse Inc., while still a student at the University of Michigan. As President and Design Director, he guided its growth from a small entrepreneurial venture to a multimillion-dollar corporation. Eclipse, because of his commitment to design driven excellence, was selected as a case study for a National Endowment for the Arts research project entitled “The Competitive Edge: The Role of Design in American Business.” Shaun held more than 50 patents and captured national and international honors, including an IDEA

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for his Eclipse Motorcycle Saddlepacks. His designs have been featured in Time magazine, The New York Times, Los Angeles Times, The Washington Post, BusinessWeek, USA Today, Popular Science, Popular Mechanics, and Wired Magazine. In 2000 the Cooper Hewitt National Design Museum nominated him for its prestigious National Design Award. Shaun had a triple joint appointment at University of Michigan. He held a professorship in The School of Art and Design, the Taubman College of Architecture and Urban Planning, and in the Steven M. Ross School of Business. Additionally, he lectured at business and design schools worldwide, including Harvard University, Auburn, the University of Houston, and Carleton University. In 2005, he was appointed Chairman of the National Design Conference in Washington, DC. In addition to his teaching and speaking engagements, he maintained an active design consultancy with his business partner Mark Zadvinskis. Through his firm, Shaun Jackson Design and Higher Ground, his clients included Apple Computer, General Electric Medical Systems, Herman Miller, Harley Davidson, Nike, L.L. Bean, Harley Davidson, and Patagonia. Shaun is survived by his wife, Catherine Banish-Jackson, sons Taylor and Ryan, and stepdaughters Sydney and Rachel Tuchman. www.rotoworldmag.com


ROTO NEWS

Monitor your tank level using the latest in conductive technology

F O K R E A C M ILLIAN R CS I H P GRA CE D L OU EN M R T E S O F IF &P D D G L U N INMO A LASTI

BR WITH

PSI Brand have developed a conductive INMOULD graphic and combined this with an electronic monitor to provide a hassle-free level monitoring system for hidden tanks or for applications where a sight glass is not a feasible option. Tested and approved in the United States, this system is proven to withstand the natural rigor your rotomoulded products are typically designed for. The conductive INMOULD graphics apply as normal and sensors placed on the graphic once moulded will read through the tank wall to transmit fluid levels via the electronic monitor. This is the ideal solution where the liquid may be corrosive or toxic. Ask PSI Brand now for more information and technical advice on how this key component will transform your product in tomorrow’s marketplace. Contact the helpful team direct on +64 (0)6 833 6043 or email info@psibrand.com.

The quality and ink brilliance of PSI Brand’s INMOULD Graphics ensures that vital information such as hazard warnings, instructions, traceable numbering and contact details remain embedded in the product for its full life span. We are hosting FREE WEBINARS throughout 2013 on how INmould Graphics can create brand opportunities for you and your clients, please register your interest at www.psibrand.com.

For further info or a trial pack on our fast and effective INMOULD graphic solutions please call or visit us online.

PERMANENT GRAPHICS FOR PLASTIC, BRILLIANT. AU Freephone 1800 261 249 US Freephone 1877 616 2346 sales@psibrand.com

www.rotoworldmag.com

NZ Freephone 0508 472 744 Worldwide ++64 6 833 6043 www.psibrand.com

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ROTO NEWS

Workforce Investment Board Helps C-PAK Industries Hire the Right People at the Right Time

UP FRONT

SAN BERNADINO, CA USA – C-PAK Industries, Inc., a leading custom rotational molding company in San Bernardino, recently expanded its team by hiring 8 employees through the County of San Bernardino Workforce Investment Board’s On-theJob Training program. “This assistance from the Workforce Investment Board allowed us to anticipate needs and enhance our business growth,” said Candice Etchepare, general manager of C-PAK. “In our business, it is challenging to hire in anticipation of increased demand. The Workforce Investment Board’s support allowed us to take a risk on new employees, which paid off when our workload increased.” On-the-Job Training reimburses employers for a portion of a new hire’s wages during an initial training period. The Workforce Board handled the recruitment and screening to identify qualified new candidates which reduced the time and expense of hiring new employees. “The employee pre-screening and recruitment services provided by Workforce Investment Board saved us significant cost in selecting new hires,” said Etchepare. “Instead of stressing existing employees, paying a lot of overtime and playing catch up, we hired competent new employees and stayed on schedule. We will continue to work with the Workforce Investment Board for these services.” According to Etchepare, the employees recruited by the Business Resource Team showed a stronger desire to work. “The retention rate of employees recruited through this program has been higher than those we have found through many other sources,” she said. In addition to its recruitment and On-the-Job Training programs for local

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business, the Workforce Investment Board’s Business Resource Team offers layoff aversion programs and process improvement services that save and create jobs. “Helping local companies like C-PAK grow and creating opportunities for local job seekers is how the San Bernardino County Workforce Investment Board continues to support the local economy and community,” said Janice Rutherford, Chair and Second District Supervisor. Additionally the Business Resource Team offers business workshops, access to the On-the-Job Training program and assistance finding job seekers with the right skills. In 2011, the Workforce Investment Board trained more than 3,300 job seekers to enter careers in high-demand industry sectors and the Business Resource Team visited and established relationships with more than 2,800 local businesses. “The Workforce Investment Board’s partnership with C-PAK is a great example of how we can serve businesses in this county,” said Sandy Harmsen, Executive Director of the Workforce Investment Board.

“Combining On-the-Job Training funds and human resources support is an effective way to help local businesses grow, retain employees and recruit qualified job-seekers.” For information on upcoming WIB training classes and programs, contact the local Employment Resource Center or call (800) 451-JOBS; visit www.csb-win.org.

About C-PAK C-PAK Industries is a custom rotational molding company that opened in San Bernardino, CA in 1999. C-PAK came into existence because customers needed a rotational molder solely dedicated to servicing the needs of companies that outsourced their rotationally molded products. They needed a molder that focused on the quality of product, reliability of delivery, and cost competitiveness that would let them gain and keep the competitive edge in their respective industries. C-PAK Industries believes that excellence in manufacturing will assure its position as the supplier of choice for its customers. For more information, visit the C-PAK website at www.c-pak.net or call 909-880-6017. www.rotoworldmag.com


ROTO NEWS

Clariant Opens New Production Site in Mexico MUTTENZ, GERMANY – Clariant, a world leader in specialty chemicals, today inaugurated a new production site for its Industrial & Consumer Specialties Business Unit (ICS), at the city of Coatzacoalcos, Mexico. Hariolf Kottmann, Clariant CEO, was present on-site to start its operations and to reassure the commitment of the company to the industrial community in Mexico und Latin America: “With the opening of this site in Coatzacoalcos, Clariant will strengthen the competitive solutions for which we are known by our clients around the world. Mexico is a key player for our operations in Latin America, and this site will be an important reference for the international standards of innovation, sustainability, and competitiveness that we want to consolidate within the region”, commented Hariolf Kottmann. With an investment of over 20 million dollars and an extension of four hectares, Clariant’s new site in Mexico will produce several chemical specialties and technological solutions for different markets, including personal care, crop protection, metalworking, construction, and painting. “With the opening of our new Clariant’s site in Mexico, we will www.rotoworldmag.com

UP FRONT

Investment of over 20 million dollars in the Coatzacoalcos site CEO Hariolf Kottmann confirms commitment to Mexico and Latin America

integrate the production of both finished products and intermediates in one place. This will increase the effectiveness of our processes in the supply of raw materials and logistics costs, which will benefit our customers”, mentioned Michael Willome, Global Head of Business Unit ICS. “We chose Coatzacoalcos as the best location for this new site in order to integrate the

operations of our ICS business unit in one place, taking into account its strategic geographical position, in between the two sites producing raw materials in the country”. For more information, contact Clariant International Ltd, Rothausstrasse 61, 4132 Muttenz 1 Switzerland, tel 41 61 469 6742, or on the web at www.clariant.com. FEBRUARY-MARCH 2013 • ROTOWORLD®

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ROTO NEWS

New MIG® plus graphic system from MIGS® helps build the “Ozzi Kleen” brand in Australia

UP FRONT

Mal Close, Managing Director of Suncoast Waste Water Management in Australia, decided it was time to upgrade to a permanent branding solution for his “Ozzi Kleen” range of rotomoulded Transportable Sewage Treatment Systems. He researched his options and quickly concluded that Mold In Graphic Systems® had the answer: Mold In Graphics®, an exceptionally durable labelling technology, would give him the lifetime brand exposure he needed for his mobile “Ozzi Kleen” sewerage systems. Stencilled logos were simply no longer up to scratch. Mal also needed permanent Warning and Safety labels. As it happens, both SWWM and MIGS® celebrate their 30-year anniversaries this year. Mal figured that if MIGS® has been in business as long as his own company, they must Old stencilled logos be doing something right! While it is easy to make bold claims about your products, results and experience are what count. A solid reputation built on a three-decade-long track record is exceptional. SWWM has designed and developed a packaged, modular sewerage system for remote rural communities as well as work camps for mining and construction projects. The system can be skid mounted or packaged into multiple shipping containers. The sewerage systems have to be extremely robust as they are often moved and relocated every couple of weeks.

Ozzi Kleen Mobile System, with new MIG® plus graphics.

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Structural integrity is critical and tank wall thicknesses of up to 20 mm thick are essential. The tanks are often road hauled with up to 15 tonnes of effluent and so structural failure is not an option. The tanks are also nearly always used in the harshest outback conditions imaginable – and not just in Australia. Today “Ozzi Kleen” treatment systems are operating in more than 16,000 locations in Australia, New Zealand, Papua New Guinea, Timor, Vanuatu, Laos, Guam, Torres Strait Islands, Timor-Leste, and the UAE. Mal says, “Our mobile systems are highly visible, not only on location, but also on the road. Mold In Graphics® are working really well for us now as our products are being noticed on the highways, as the systems are being delivered to the various construction sites. We are completely confident that our “Ozzi Kleen” brand will survive the harshest handling and environmental conditions”. SWWM is also one of the first Mold In Graphic Systems® customers in Australia to use their new MIG® plus Mold In Graphic®. As part of a process of continuous improvement, MIGS® recently launched their new, quicker and easier to apply MIG® plus graphic system. Separate aerosol adhesive is no longer needed to place the graphic on the mould, as it is now pre-printed onto the graphic surface. A newly developed high intensity pigment package also results in brighter, bolder, and more opaque logos. No foreign substrates or inks are used – just pure colour compounded PE. 100% compatible with the products they are moulded into and completely recyclable. Paul Jones, moulding manager, says, “I love them. From a production point of view they are a pleasure to use – simple and easy. MIGS® has really nailed it with their new heatactivated adhesive. There is no sticky residue to clean off the mould or off the plastic. Once it is moulded, it’s done. Simply exceptional.” Mal has the last word: “My Marketing team is happy, my Production team is happy and I get to see our “Ozzi Kleen” logos when I am on the road – so I’m happy too.” See the new MIG® plus graphics (or other products) on YouTube, like us on Facebook, follow us on Twitter and LinkedIn and visit: www.moldingraphics.com. Phone: US + 1 928 6348838; in Europe (France) + 33 4 72609737. Or contact Nick Moldan on nicholas.moldan@orange.fr. www.rotoworldmag.com


ROTO NEWS

Plastics Company Sees Demand For Recycled Materials Increase

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pressure for companies to go as green as possible, taking responsible actions to help the ecosystem. Using recycled material in manufacturing is an easy way to offset consumption and have a greener process. Granger Plastics Company offers a complementary product analysis for any customer interested in weighing options for using recycled materials. Granger Plastics Company is a division of Granger Industries, which also includes ForeverSafe Products, Granger Aerospace Products, and American’s leading Storm Shelter, the Granger ISS. Granger Industries is an innovator of plastic product design and manufacturer of the highest quality rotationally molded products.

To learn more about Granger Plastics Company please visit www.grangerplastics.com or contact us at 513-424-1955. To learn more about Granger Industries please visit www.grangerindustries.com. Granger Plastics Company, a division of Granger Industries Inc., Shawn Cravens, General Manager, 1600 M.A.D.E. Industrial Drive, Middletown, OH 45044 USA, Website www.grangerplastics.com, Email sales@grangerplastics.com, Phone 513.424.1995.

UP FRONT

MIDDLETOWN, OH USA – Recycled plastic is being found in more and more products by request of both consumers and manufacturers. Recycling plastic is a service many cities see as beneficial enough to offer as a part of a standard waste management package. Consumers see reminders to recycle plastic packaging on labels and bins often strategically placed next to purchase areas. A newer label now becoming common is the amount of post-consumer waste in a product or packaging. Now not only recycling the item is important, but also making the item, or at least part of it, out of recycled materials adds value to consumer and manufacturer. Recycling plastic is common in many applications. Rotational molding has many opportunities to recycle products. Scrap materials are collected, cleaned, ground into plastic products, and made a uniform color. It can then be processed to make a variety of parts ranging from secondary containment products, laundry carts, bulk storage containers, and more. A growing number of rotomolded products are being manufactured out of recycled materials. However, food or medical grade applications must be manufactured in certified virgin prime materials with the use of recycled material. Granger Plastics Company takes advantage of recycling and reusing all of its scrap materials and encourages all of its customers who would benefit to take advantage of recycled and reprocessed materials. A growing number of new customers are requesting recycled materials to meet or comply with corporate green initiatives. It saves money, which is an obvious advantage. There is however accelerating

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GAVIN MCDONNELL, EAGLE ROTA MOULDING, MANDURAH, WESTERN AUSTRALIA

MULTIPLE CHAMBER Construction in Rotomoulding Many designers dismiss the potential use of rotomoulding for new products because they associate the manufacturing method with polyethylene – an inherently low strength and low stiffness material. However, a major advantage of rotomoulding is that clever design can enhance very significantly the stiffness of parts made from this relatively inexpensive plastic. The following case study illustrates this fact very well – it involves the use of kiss-off features, multiple separate chambers and uses a foam sandwich construction of the walls of the part. The end product is jetty flotation cell, as illustrated in Fig 1. The design involved the creation of three separate watertight and airtight chambers. The final product was developed as follows. It is a foam sandwich product, in a two piece fabricated mould. The part weighed 63 kg in total with an average wall thickness of 20 mm. It was to be

Figure 1: Jetty flotation cells.

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and the correct moulding conditions can be established quickly and economically. Once the correct parameters are established, the product is taken to full shot weight and can be produced without any warpage. Foam sandwich rotomoulded parts will tend to warp due to variations in density and curing, but internal cooling and pressurization assist in overcoming these problems. It should also be noted that multiple venting is critical to the development of foam sandwich products. Indeed multiple vents can provide huge benefits to single skin products also. A major advantage of setting up a product by running thin skins is to get the wall thickness as even as possible. When using foam sandwich, any small variation in skin thickness will be magnified considerably. A 10% variation in skin thickness is often hardly noticeable, but that same variation of the foam is often magnified up 50%. Thin areas often occur due to insufficient heat or poor material coverage. Foam is very sensitive to heat and attaches and grows on the hottest surfaces first, any area lacking heat or material will be very apparent on the moulded part – they will probably be badly warped. Fig 3 illustrates the internal shape that is used to “kiss-off” the walls onto the lid. The loading port/vent on the end of the product should be noted. The shape of the final part is created using a two part mould, which facilitates fast cycling, but with clever design it forms independent chambers. The manufacture of this complex part in a single operation is a major advantage of rotational moulding. Figure 2

moulded in a clamshell style machine, using a ‘rock and roll’ positioning of the arm combined with total biaxial movement. The manufacturing conditions (heating, times, rotational speeds and ratios, etc) for the product were established during the development stages by moulding a thin skin (approximately 1mm) to create an even coverage over the surface of the mould. Several moulding trials were required whilst adjusting the machine and heating parameters to produce a very thin even skin. Using this approach, areas where there is no material coverage, or where there are warped areas due to extra thickness, can be identified www.rotoworldmag.com

Figure 3: Mould and moulded part with ‘kiss-off’ features.

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Figure 4: Example of live loading

The finished jetty product consists of an outer skin layer, a foam sandwich layer and a final inner skin thus creating a foam sandwich product. A convenient way to produce multiple layer parts of this type is through the use of ‘live loading’. That is, the plastic powder is introduced continually as the mould rotates using either a biaxial or rock/roll machine. This facilitates the introduction of any combination of plastic powders – different colours, different grades, foamed, solid, etc. Fig 4 shows a mould (different product) with the lid removed for illustrative purposes. By using a loading Figure 5: Cutaway of molded part. probe from a pressurized vessel, the material can be injected into the mould via the vent that is located inline with the hollow oven bearing as the mould is rotating. This allows a material shot of any size, quantity or consistency to be loaded at any time during moulding by utilizing a computer program. The formation of the outer chamber and the two inner

chambers are illustrated in the cutaway in Fig 5. The kiss-off join can be observed under the lid depression shape. A second benefit of this type of construction is that it results in a very strong and stiff type of product with a total material usage of 63 kg. This jetty flotation product has 16 mm inserts located on the top that are bonded within the foam layer. Fig 6 illustrates the location of a 16mm insert bonded within the foam layer. Inserts are easily encapsulated into the foam layer and are extremely strong and difficult to remove. These are positioned to facilitate attachment of the cells to the decking frame. This moulded part has many complex features but is a very good example to designers in terms of what can be achieved in rotomoulding. In particular it is apparent that with a two-piece mould it is possible to manufacture a complex multi-chamber part which is very stiff and requires no finishing operations.

Figure 6: Insert bonded into foam layer.

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SUSAN GIBSON, JSJ PRODUCTIONS, INC.

Dr. Paul Nugent and Stephen Osborn Honored

T

he Association of Rotational Molders (ARM) honored Dr. Paul Nugent, MNOP, Reading, PA, and Stephen Osborn, Trilogy Plastics, Louisville, Ohio, as the 2012 inductees into the ARM Rotational Molding Hall of Fame. The award, which is the highest honor the Association bestows on an individual for outstanding service, accomplishments, and contributions to further the growth of the rotational molding industry, is dedicated to the recognition of rotational molders, suppliers, and professional members. The 2012 award was presented during the Association’s 2012 Fall Meeting held in Minneapolis, Minnesota.

Paul Nugent began studying rotational molding in August of 1987 as Research Assistant to Professor Roy Crawford at Queen’s University of Belfast, Northern Ireland. Upon completing his Masters Degree in Aeronautical Engineering, Paul used his experience with computational aerodynamics to develop a simulation program for rotational molding machine to start work

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on his Ph.D His work on heat transfer led to the development of the Rotolog, and helped establish Queen’s as the primary center for rotational molding research worldwide. He was appointed as the first research fellow at the center and spent a further five years managing a wide range of projects in Europe and the USA. In 1995, Paul decided it was time to experience working in the industry and moved to the United States to take up a position at Remcon Plastics Reading, Pennsylvania where he spent six years in operations learning about the real world of rotational molding. During that time he continued work in process control and developed the IRT System for continuous process control. In 2001, Paul left Remcon to write a book on rotational molding, Rotational Molding: A Practical Guide, and to explore the world of independent consulting. Since that time he has worked across all six continents with molders, suppliers, customers, and associations making a living while promoting rotational molding as widely as possible. Upon acceptance of the prestigious award, Paul said, “It is an amazing honor to be recognized by your peers and the Hall of Fame truly is the ultimate award.” He talked about how life and the choices you make are so strongly influenced by the people you meet, and that his path has been no exception. He said he had literally grown up with many of the people in the room and in the Association, and he extended his heart felt thanks to all. Paul gave specific credit to four important people in his life including: Professor Roy Crawford, who started his path in www.rotoworldmag.com


Paul Nugent accepts Hall of Fame Award

changes and challenges but the amazing thing is that we’ve always enjoyed an upward course,” he said. “I’m always grateful to her for her strength and love. She’s an amazing, talented person in her own right and is busier in her career than I have ever been. I’m so happy to be her partner and I accept my role in life as the person that earns money to buy her shoes,” he added. “I’m blessed with a good job, a good life, and a great partner and this award is an amazing honor,” he concluded. Paul holds two patents: the Rotolog System (1994) and Infrared Thermometry (2000). He has given numerous presentations around the world, published numerous papers and articles on rotational molding, and is the Manufacturing Editor for RotoWorld® magazine. Paul lives in Pennsylvania, traveling often and enjoying life with his best friend and life partner Orla.

I’m blessed with a good job, a good life, and a great partner and this award is an amazing honor. – Paul Nugent rotomolding. He remembered turning up on the first day at Prof. Crawford’s office where they had no machine, no lab, no computer, nothing. He said he spent that first year living in the library and crunching hundreds of hours on the university mainframe computers. “I think I tortured him with ideas, but he was very patient, and I’m very grateful for the freedom he gave me,” he said. “We made quite a team and the years of blue-sky thinking and researching at Queen’s were very happy ones for me.” Next was Peter Connors, who gave him the opportunity to work in the industry for six years. “We were sitting by the pool at an ARM Conference in Florida one day and chatting about the future when I mentioned the possibility of coming to America. Pete immediately offered me a job and within three months Orla and I were packed and ready for a new life on this side of the Atlantic,” he said. However, they decided to do it a little differently so they sent their boxes of belongings across the Atlantic while they spent seven weeks going the other way through India, Thailand, and Australia. “Pete’s one of the greatest idea guys around and I appreciate the trust he placed in me and the support he gave me for my six years at Remcon,” he said. Next was Eric Boersch, who has been a good friend and mentor to Paul over the years. “He has always been willing to listen and help guide me at key moments. Eric literally helped design my current working life. I asked him at a conference once in Bali, in 1997, whether I could combine my love of travelling with my work so I would never have to stop moving, and so it came to pass –I became a globetrotting rotomolder,” he said. Finally, Orla Nugent, who as Paul says “is the real shining light in my life”. He said it is amazing to spend so much time with one person that they end up knowing your better than you know yourself. “She has put up with me for 28 years through all the www.rotoworldmag.com

Steve Osborn is a custom rotational molder specializing in high appearance, tight tolerance parts. He holds a B.A. Degree with honors from Lakeforest College, an MBA from University of Chicago, a CPA and CPIM. Before becoming a rotational molder, Steve held a variety of positions in various consulting and manufacturing companies. He has served on numerous charitable committees and boards over the years including University School, Hiram College, and the Andrews School. He and his company have pushed the limits of rotomolding and been a leader in developing or an early adopter of some of the technologies that are now standard in the industry (Teflon, Transvectors, Drop Boxes, and IRT). He has served on the ARM Materials, Membership, and Programs and Forums Committees as well as the Board of Directors. Steve said upon accepting the high honor, “My first thought upon hearing about the award was, my god, I must be old”! But Continued on page 30 FEBRUARY-MARCH 2013 • ROTOWORLD®

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2012 ARM Hall of Fame Inductees Continued from page 27 based on the other recipient, Paul Nugent, he realized that must not have been the primary criterion. Then he thought how could he be getting such an award based on some of the inductees that he has known in the past: Mr. Tom Schiedel, who was one of the first rotomolders he ever met at his first meeting in Akron, Ohio. “Tom was in the industry from its early stages and developed a lot that we take for granted today. He was a great guy and helpful over the years. He truly took an interest.” Bud Lamont who was also generous with his time. “I learned a lot about tooling from

Stephen Osborn accepts Hall of Fame Award

Trilogy Plastics, Inc. is the reincarnation of the Old King Cole Company that dates its beginnings to 1896, maybe earlier. It was one of the first rotational molders, adopting the technology in the late 1950’s. OKC had once been part of Textron, but was an early leveraged buyout disaster. “When Trilogy bought the assets it had one foot in bankruptcy and one on a banana peel. There were six machines – four McNeils with every low serial numbers and two machines that most people had never heard of even back then, a Fabrimold and a Miller. When it rained water would come in the roof and run out the floor. There were thirteen employees with no benefits, not even paid holidays. A good month for the company early on was $40,000 in sales, but somehow the quality was good and their two biggest customers were General Motors and Mack Truck. It was an opportunity.” “Today, we have over a quarter million square feet, eight Ferry machines with every bell and whistle, four CNC routers, and a lone McNeil machine, rebuilt with new controls and still making money after 50 years. On a good day, we ship more than double what we shipped during our best month that first year. This doesn’t happen because of one person. It was a group effort. I was just the leader of this band, but the band members made most of the music.” Steve gave credit to several people instrumental in the success of Trilogy including: Bruce Frank, his partner of 26 years. “In all that time we have never had a serious disagreement,” Daren Balderson, the head of engineering who has been with the company just under 20 years. “He’s the reason we can take on a lot of the tough projects we do.” Rex Rosenberry, the CFO who has been with the company for over 20 years. “He is a perfect financial guy, he knows the numbers and can squeeze the buffalo off a nickel,” Karen Moser, the head of HR. “Karen came in as a consultant about 18 years ago and has never left. She can chew somebody out and have them thanking her as they leave her office,” And Finally, Kevin Brown, who is the newest member of the band. “He came on board to take us to the next level,” In closing, Steve said that many others both inside and outside the company have contributed to the company’s success over the years. He stressed, “You can’t do it alone. I look at the award as one for the band, and on their behalf he thanked everyone for the honor and said he was glad they passed the audition.” Steve lives on a farm with his wife Faith in Mantua, Ohio and has two grown children.

You can’t do it alone. He said he looked at the award as one for the band, and on their behalf he thanked everyone for the honor and said he was glad they passed the audition. – Steve Osborn him. He also told me how he invented rotomolding and if he had just patented it he would be a rich man. He certainly contributed a lot to the industry and deserved to be an early inductee.” Bob Grossman, a character from the early days that stood out in the field of rotomolding. “He’s the only guy with enough ‘hutspa to ask me to come run his company for a year, and if I turned it around, he would sell it to me.” And, Eric Boerch, whom he remembered at his first meeting looking at a part that Eric had made that he would have never guessed could be rotomolded. “It won the Product of the Year award that year and it inspired me to try things that couldn’t be done, sometimes to my detriment. He was really ahead of his time.” “The Hall of Fame exists so we can remember these guys. I am not a great guy, I didn’t invent rotomolding, I don’t think I’m a character, and I am not ahead of my time, so I decided that the award must be because of the performance of Trilogy Plastics,” Steve said.

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BILL SPENCELEY, FLEXAHOPPER PLASTICS

When a company’s management makes a commitment to reduce energy use, there are a number of key elements that should be addressed first. We’ve reviewed a number of these in my articles over the last 3 years including such things as facility heat loss, oven insulation, and product flow. However, one of the most important drivers of your process is worth a closer look. I’m speaking specifically about the functioning condition of your burners. Welcome to the 1st energy efficiency and sustainability article of 2013. Most rotomolders run their machines full out, for up to 24 hours continuous. This consumes a lot of fuel, especially when you consider the size of the burners, with some approaching 10Million BTU. It’s essential that only trained professionals maintain these devices properly yet it is common to have a local small service company come in, despite having very little experience with these types of burners. Optimizing an industrial burner is a big undertaking and should be reviewed at least twice a year. Most service companies are scared of working on these larger units, for good reason, so beware! A trained professional will need specialized combustion efficiency test equipment that can cost tens of thousands of dollars. The analysis will require measurements of temperatures (at the burner and in the flue stack), levels of CO2, Nitrous oxides, as well as other trace combustion by-products. You should expect this to take up to two hours for each burner! What typically happens is that a technician (who is only used to working on www.rotoworldmag.com

residential furnaces) will try to set up the burner visually? In this case do yourself a favour and look for another service company! Tuning a burner visually cannot attain the level of efficiency possible while 90+% efficiency is possible using the appropriate test equipment. This testing equipment can also minimize the time needed to readjust the burner settings. If it’s done properly it can make a real impact on your fuel bill considering poorly serviced industrial burners can be running in the mid 40% efficiency range. When you have your service professional at your facility you might also want to consider having another upgrade that will give you a clear indication when filters need replacement. Spent filters can reduce your combustion efficiency dramatically and it’s not always easy to determine when they should be replaced. A simple mechanism to help in this regard is to attach a manometer between the inlet and after the filter. This manometer will show how much resistance the filter has (which will increase as it gets older) and if you see a difference of .9”-1” (water column) then it’s time to replace them. Another thing that is sometimes overlooked in a rotomolding factory is the gas supply. Perhaps when you installed your first machine the gas pressure was adequate to run your burners. Over time, as the company grows and new equipment is installed you may not realize that your gas supply pressure is approaching the minimum. This can also affect the performance of your burners and may

not be apparent unless all your burners are calling for high fire. Again, a specialist who is servicing your equipment can advise you on this concern. Something else to be aware of is the airflow past your burner. This can be a real problem especially in the case of custom-built ovens. If the airflow is poorly distributed you can create hotspots in your heating chamber (flame impingement), which is a result of build up from combustion by products. Oven exhaust should also be investigated to make sure adequate combustion gasses are being removed from the chamber. I’ve always felt that the oven exhaust fan should be controlled by a VFD (variable frequency drive), which moderates the slightly negative pressure desired in the oven chamber. It’s not uncommon for ovens to have fixed speed exhaust fans that can pull too much air, reducing the efficiency of the oven. Looking forward, there are some promising burner technologies that may be available to our industry in the next few years. This new technology uses an almost flameless burner system with the use of compressed air. It is able to adjust to any changing atmospheric conditions and can reduce fuel consumption by 20% without any BTU losses. This technology is being advanced in the oil and gas sector in my province but it is not far away from commercial use in other industries. If you look after your burners they will provide efficient, long lasting relaiability.

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E N E R GY

Energy & Sustainability


IAN HANSEN, BUSHMANS GROUP PTY LTD.

Sun Tough Polyethylene Most rotomoulders around the world have been accustomed to the phrase ‘long term outdoor performance’ to describe their UV stabilised raw materials. Many moulders have assumed their own moulded parts may have some claims to long term performance outdoors. However, the meaning of ‘long term’ is rather vague when it comes to performance under the sun. While there are some manufacturers who want to build in product failure, so they can replace products sooner rather than later, in the case of manufacturers of water and chemical tanks, the vast majority want their polymer, and moulded product to remain tough under the sun for as long as possible. This short article will provide moulders with an update on what ‘long term outdoor performance’ really should mean in the 21st century, when you want a polymer that is tough in the sun, for as long as possible.

Figure 1: UV degraded roof of 22,000 Litre Dark Green Tank

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Physical Properties Moulders will usually select a particular grade of polyethylene (PE) that has the necessary physical properties to fulfill the requirements of the moulded part. These properties may include stiffness, impact strength, stress crack resistance, and sintering performance. Perhaps the moulder will also undertake some short term evaluation of the moulded part in the field. After you are satisfied that the raw materials and the moulded product are fit for purpose, how do you retain the initial physical properties for as long as possible?

Figure 2: 20th century UV Ratings

UV and AO Stabilisers Excellent initial physical performance is of no value, unless the product is tough enough to maintain its long term performance under the sun. PE breaks down (degrades) when it is exposed to UV (Ultraviolet) radiation from the sun. Refer to Figure 1. Chemicals called UV stabilizers can be added to polyethylene to significantly reduce the rate of degradation. The type and level of UV stabilization, as well as its geographical location, will affect the Figure 3: 21st century UV Ratings outdoor lifespan of a polyethylene moulding. The level of UV radiation a location receives is UV Ratings measured in KiloLangleys (Kly)1 . Typical Moulders generally assess the longannual values are 80-120 in Europe, term performance of their PE by 120-160 in USA, 160-180 in India, and referring to the raw material suppliers 160-180 in Australia. You should contact Technical Data Sheet (TDS). Most your supplier to confirm the values for suppliers will include a statement on your geographic area. the materials UV characteristics in Manufacturers of PE incorporate two the TDS. Within the rotomoulding critical additives: UltraViolet (UV) light industry we typically use a UV rating stabilisers and AntiOxidant (AO) thermal system to measure performance. The stabilisers. When raw material suppliers most quoted UV rating offered around use the words ‘long term’, they are the world has been UV8. usually referring to long term UV Be aware that some suppliers stability. However, they also may be refuse to provide any UV rating referring to long term AO stability. There information. Often their TDS’s will are many different types of light and simply state thermal stabilisers, offering a that the PE contains UV stabilisers. bewildering range of performance Moulders considering PE without a abilities. We will concentrate on the UV UV rating must ask for the UV rating, stabiliser that provides light protection and it is recommended that you to the PE, and for simplicity of this obtain this in writing, as this minimises article, ignore the important role of the risk of misunderstandings. thermal or AO stabilisers. A simple summary of the options www.rotoworldmag.com

typically offered to moulders in the 20th century would have been; (Fig 2) UV0 (no UV protection) UV4 (short term UV protection) UV8 (long term UV protection) When suppliers offered PE with a UV8 rating, they would typically characterise it as ‘long term’ protection. Many moulders have incorrectly assumed that UV8 was the ‘longest term’ UV protection that could be achieved by PE, and still retain Food Contact and Drinking Water approvals. While this may have been the case in the 20th century, technological advances over the decades has meant that in the 21st century PE can easily achieve UV ratings double and triple the old UV8 standard. UV8 should no longer be thought of as providing ‘long term’ UV protection. FEBRUARY-MARCH 2013 • ROTOWORLD®

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Accelerated UV Testing – Natural PE PE weathering tests are generally performed on natural resin with the understanding that with the addition of a pigment, the service life of the product will be enhanced. In order to assess the efficacy of UV additives, an international test method has been established whereby the test sample is subjected to controlled amounts of UV radiation, under controlled temperature and humidity conditions2 . It is not really practical for a moulder to undertake weathering tests on the moulded product, so there is a heavy reliance on the artificial accelerated testing to provide guidance on the UV protection the polyethylene may offer. This is particularly important when moulders are assessing alternative PE grades, manufactured by different suppliers. The two most commonly used methods are ASTM D2565 and ISO 4892-2. They differ significantly in the intensity used - something to be aware of when comparing data. There is an agreed method to compare the two different

results. Moulders should always ask for clarification if the test method is not clearly identified. In this article we will be referring to UV ratings in terms of ASTM D2565, which uses an intensity of 0.35W/m 2 . While the weatherometer test does not yet allow accurate predictions of how a polymer will necessarily behave in the field, it does eliminate the variables associated with differences in climatic conditions and atmospheric pollution and accelerates the availability of performance results. While the tests are accelerated, testing to UV20 standard (20,000hours) will still take almost 2 years to complete. Generally, 2,000hours corresponds to 1 year in Florida, so 20,000hours is approximately 10 years in Florida.

UV24 Toughest in the sun Within the last 10 years suppliers have begun to respond to industry demands for longer UV testing, and have begun raising the bar on what ‘long term’ stability means. One of the first suppliers in the world to offer moulders superior

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and longer term UV ratings was Australasian powder manufacturer, ICO Courtenay, (now A.Schulman) when in 2004 they began offering a tank grade with a UV20 rating. The challenge was taken up by the sole Australian producer of rotomoulding PE, Qenos, who in 2008 announced the release of their tank grade with a UV24 rating – as standard. In 2011 ChevronPhillips and ExxonMobil announced their tank grades had changed from UV8 to UV16 and UV 15 respectively. Moulders should note that these longer term UV ratings are offered by PE producers at no price premium over the old UV8. All these longer term UV options retain Food Contact and Drinking Water approvals. Some of the options now being offered to the rotational moulding industry are; (Fig 3) UV0 (no UV protection) UV8 (‘long’ term protection) UV16 (‘longer’ term protection) UV24 (exceptional protection)

Melt Compounding Pigments - for Smarter UV Ratings The quality advantages of melt compounding pigments versus dry blending pigments is well known within the rotomoulding industry. There is an additional cost to the melt compounding process, and in return the quality of the coloured PE powder is significantly better. Any reader of Rotoworld® over the years will have seen articles on the advantages of melt compounding, and anyone attending rotomoulding conferences around the world will have seen presentations reiterating these advantages. Within Australasia the rotomoulding water and chemical tank industry exclusively use colours that have been melt compounded. There is no dry blending or liquid blending of powders. All the previous references to UV ratings in this article have referred to the light stability of Natural un-pigmented PE. This is the industry norm, reflecting the prohibitive cost of undertaking any accelerated weathering test of different coloured PE. In Australia there are over 20 different colour shades used by the tank industry, which comply with the minimum UV rating prescribed by the Australasian tank standard - AS/NZS4766. This UV rating is based on the natural polyethylene. Accelerated UV Testing – Pigmented PE An Australian colour masterbatch company, Guilda Pty Ltd, commissioned a long term UV weatherometer testing program www.rotoworldmag.com


to be undertaken on four of the most popular tank colours in Australasia. Guilda supply colour masterbatches to Australasian and Asian compounders. The accelerated artificial weathering test was undertaken using ISO4892 test method, which subjects the samples to an intensity of 0.51/W/m 2 . As mentioned in a previous paragraph this intensity is different to ASTM D2565. The testing company has adjusted the 0.51/W/m2 results to 0.35W/m2 exposure so that we are consistent in our use of UV ratings. All four colours tested were in the same grade of polyethylene, with the same light stabilisation and the same thermal stabilisation. Only the pigments were different. After 36,000hours, or just over 4 years of accelerated testing, all four colours easily retained greater than 50% of their original break elongation. Industry convention defines the end of the UV test when there is a 50% decline in original break elongation.

UV36 Rating – Pigmented PE All four melt compounded colours achieved a UV rating of UV36. 36,000hrs is approximately 18 years exposure in Florida (@ 660 Kly/Yr), or 15 years in Arizona, Australia and India (@ 750 Kly/Yr) It is very encouraging to know that despite the cost and time involved, a relatively small family-owned raw material supplier is willing to undertake a 4 year testing project to

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verify that their melt compounded colour formulations provide moulders with exceptional long term and very smart UV protection.

Superior UV Performance – Strength and Integrity If you want to achieve ‘long term outdoor performance’ for your moulded products, one of the critical raw material properties you should review right now is the UV. The UV8 rating no longer defines a raw material as having ‘long term’ protection. UV15 and UV16 ratings are now the new standard for longer term protection in North American, while in Australia a UV24 rating is the standard for exceptional longer term protection. If you are looking for polyethylene that is truly tough in the sun, you really need UV15 as the minimum. If your PE has not changed from UV8 to at least UV15, ask your supplier why they have not. It can be achieved without any extra cost. Australia is leading the world in providing moulders with materials that really have seriously long term UV ratings, with UV24 polyethylene being the standard for the past 5 years. Make sure your suppliers know that you are aware that UV performance ‘for as long as possible’ can be measured today with a UV24 rating. References 1 & 2 ARMA Materials Properties Testing Guide V4

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SUSAN GIBSON, JSJ PRODUCTIONS, INC.

ROTATIONALLY MOLDED

Promotes Bat Conservation Around the World The Bat Bunker is a uniquely designed Bat house that offers the best of plastic and wood design. Bats are recognized as one of the most important animal species on the planet because of their role in maintaining balanced insect populations as well as the pollination of certain plants. Quadel Industries, located in Coos Bay, Oregon, working closely with Bat Conservation International, has designed and manufactured one of the most sophisticated bat houses, the Bat Bunker, in the world to help promote conservation and awareness of bat species. The Bat Bunker provides a suitable and economical roosting structure that will drive high occupancy rates not currently seen with the small birdhouse-sized bat houses commonly found on today’s market. After doing a lot of research on current bat houses it became clear to Quadel that there was a need for a large-scale bat house. One that could house a fairly large bat colony in a

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www.rotoworldmag.com


comfortable, safe environment with a more stable temperature range, things that are very important to all bat species. Quadel’s decision to design and manufacture the ultimate bat house was born out of a desire to be part of the solution. The solution for property owners who need to find alternative roosting sites for migratory bats, and the solution for the bats who need a place to breed and raise their young. One of the reasons most small wooden bat houses fail, or do not become occupied, is because they are not large enough structures to retain any of the heat gathered during the day. Bats require a specific temperature range to be maintained for them to feel comfortable and at home, which is why it is common for them to want to move into barns, sheds, and yes, even people’s homes. Many bats find human structures to be the best choice because of their size and ability to retain heat. This of course isn’t the best solution for humans who find bats messy and also find it annoying to have them as guests. Bats need a place to live, and Quadel’s Bat Bunker is providing bats and property owners with a good quality solution. Bats represent nearly 25% of the mammals on our planet, yet they get very little positive press for the incredibly important role they play in ecosystems around the world. Unfortunately, bat populations have been declining in recent years with over half of the nearly 1,100 different bat species on the decline in areas across the world. Bats help farmers, sustain forests, and even create tourism in some areas of the world. In fact there are approximately 134 plants that are used by humans that require bats for pollination or seed dispersal around the world. In 2012, Quadel finalized their design and mold for the Bat Bunker, which is a commercially manufactured bat house. The Quadel Bat Bunker is a virtually indestructible Rotationally Molded bat house. The launch of Quadel’s Bat Bunker coincided with Year of the Bat celebrations and conservation efforts held around the globe. This was instrumental in promoting conservation, education, and research into finding ways for humans to better interact with this most valuable animal. The United Nations declared 2011-2012 the Year of the Bat in an effort to shine a spotlight on one of the world’s most misunderstood animal species.

The RM Bat Bunker The Rotationally Molded Bat Bunker is a unique mixture of technology and simplicity, plastic, and wood, all working together in harmony to provide a safe and welcoming home for bats of all kinds. Quadel’s Bat Bunker consists of a seamless one-piece rotationally molded outer shell with a traditional wooden inner baffle system. The outer shell provides maintenance free structure, which will last for many years in all types of www.rotoworldmag.com

Bat Migration and Hibernation Bat Migration and Hibernation Where bats live is dependent on the availability of food. When the food supply declines, usually due to weather, bats have two options. They can hibernate to pass through the low or non-existent food supply period, or they can migrate to a place with a more abundant food supply. In some areas, bats will also do a combination of both. Migration involves two parts: movement from one location when food is scarce, and then returning to that same location when the abundance of food returns. There is no clear distinction between migrating bats and hibernating bats. Some bat species, like the Silver-Haired Bat, migrate and hibernate. The same is true for Red Bats who migrate from the northern portion of the their geographic range and hibernate in the southern portion of their geographic range. Most temperate bat colonies start migrating in September. The Mexican Free-Tailed Bat ranges from Oregon to South Mexico. Bats in the Northern California/Oregon region are non-migratory, spending inclement weather in hibernation. Bats species in the Eastern Nevada, Western Arizona, and Colorado regions are nonmigratory as well, however they do not hibernate. Mexican Free-Tails from Southeastern Utah and Southwestern Colorado migrate to Western Mexico. The most well known colonies like Carlsbad Caverns and the caves in Texas and Southeastern United States migrate to Eastern Mexico. In general, tree roosting bats are migratory since trees do not provide enough shelter for the winter. Hoary Bats from all areas migrate more equatorially and are found below 37 degrees latitude during the winter. Both Lasiurus and Lasionycteris Bat species are sometimes found in migrating groups, sometimes accompanied by migratory birds.

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environments. The main component is its large rotationally molded outer shell. The design of the Bat Bunker is virtually indestructible and will provide a safe, dry, and draft- free environment with no maintenance required. It requires no nails and no painting. Because of its unique double-wall construction design, air is allowed to flow through the outer walls and escape through the top creating a climate controlled bat haven. It is made with a food grade Polyethylene (PE) and will provide a safe haven for bats to colonize during their yearly migrations. The plastic used is that which is commonly used today for all types of products ranging from water tanks to wash stations. Because of the use of recycled material throughout the manufacturing process, Bat Bunkers are also great for the environment and provide habitable structures for Bats to colonize. Also, the Bat Bunker’s large size also provides plenty of space for breeding or maternity colonies of bats. Providing suitable structures for bat colonies is an important part of the conservation effort. The internal baffle, or Roost Chamber, is made of roughened cedar planks, which are bat friendly, fully natural, and include no preservatives or wood treatments. The internal roost chamber can be removed without removing the outer shell from its mounting site, allowing for periodic inspection and cleaning and ensuring a clean home for them to return to year after year. Initially, there will be two models to choose from, the Bat Bunker Residential, designed for the homeowner or rural property owner, and next to come will be the Bat Bunker Rancher, designed for ranches, farms, and those that want to provide accommodations for larger bat colonies. The Bat Bunker Residential Model is a large Bat House capable of housing a large colony of Bats commonly found in North America. The outer shell dimensions are 36” tall x 24” wide x 8” deep and it weighs 55lbs. The Bat Bunker comes in three colors to accommodate different climates within North America, and it is capable of housing bat colonies numbering in the hundreds and a large enough structure to retain heat during the day and keep the bats warm at night. The Bat Bunker for Ranches and Farms dimensions are yet to be determined, but will probably be at least twice as large as the Bat Bunker Residential model. The Bat Bunker is a Certified Bat House through Bat Conservation International’s Bat House Research Project. Quadel is proud to display their logo on their products as a certified vendor based in Oregon. Having a BatCon certification shows the developer of this product expended the time and effort to follow their guidelines in the design and construction so that the Bat Bunker

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Long distance flights require a lot of energy. Bats that migrate lose about .05 g per 100 km traveled. Navigation must be accurate and flights efficient. Migrating bats are known to use vision, echolocation, and the sun as orientation and may use other factors as well, but these have not been studied. Not only are the energy demands of migration costly, other threats to the bat’s survival are more likely during migration. Adverse weather, higher chance of predation, and disease are all factors that the bat may face. Accidents during migration such as running into buildings with wind gusts also happen. Another threat to migratory bats is pesticides. Pesticides are stored in their body fat over the course of the summer as the bats eat insects exposed to pesticides. When the body fat is burned during migration, resins are released into the bloodstream and may cause illness or death. Studies show that while birds migrate to exploit seasonal food resources, the majority of bats species migrate to find better hibernating conditions, although the vast majority of bat species hibernate as opposed to migration. Although sometimes bats that normally migrate may spend time in hibernation if they feel the expenditure www.rotoworldmag.com


of energy does not justify moving to a new location. Because of the energy required for bats to fly long distances during migration, there has to be big payoff at the end of the flight to restock calories lost during long flight times.

will be to provide a welcomed home for this amazing and vital species. Bat Benefits As with all the creatures on our planet, bats play a vital role in the intricate web of our ecosystems. Unfortunately, there are quite a lot of misconceptions when it comes to bats. Many people think of bats as dirty, disease-ridden creatures meant to be exterminated and banned from their property. Bats are well known for their insatiable appetite for insects. One may have seen bats cruising the night sky picking off bugs like little fighter pilots, one after the other, all night long before returning to their roosting chambers. Many bat house manufacturers claim that bats can eat 2000-3000 mosquitoes an hour to entice them into buying a bat house for the purpose of reducing or eliminating mosquito populations. And, while they do eat a lot of bugs and help considerably in maintaining balance in insect populations, that is not the only benefit we get from these friendly flying mammals. One of the main benefits of bats is their pollinating skill. There are many crops around the world that depend on pollination from bats such as bananas, mangoes, figs, dates, and many others that are critical to the over all food chain within various ecosystems. They are also very important in tropical climates for spreading seeds around the forests, which help plants of all kinds spread and propagates creating further habitats for more plants and animals of all kinds. Bats really are wonderful, important and beautiful creatures when viewed without prejudice, said Tony Culijis of Quadel Industries One of the best ways you can help preserve the bat is to contribute as an individual by simply providing a home for bats on your property instead of chasing them away. While they do occasionally take up residence in homes or other structures, it is important to provide an alternative structure where they can feel safe and free from harm. www.rotoworldmag.com

Bat Navigation Bat navigation is one of the many wonders in the animal kingdom that never ceases to amaze those that have an interest in our flying mammals. The type of navigation bats employ is called echolocation or biosonar. This is how bats can navigate efficiently at night and catch small insects without necessarily seeing them with their eyes. They emit a very high frequency sound that is typically not audible to the human ear. The sound travels through the air until the bat comes in contact with an insect. The sound bounces off the insect and comes back to the bat giving it the object’s location. All of this happens at a very high speed allowing the bat to triangulate the insect’s position so it can move in for dinner. The level of detailed information the bat can obtain through this process is truly amazing, for example, a bat can tell how large an insect is by the intensity of the echo upon return. They can even sense which direction the object is moving by the pitch of the returning echo, this how bats use the Doppler effect to triangulate their prey’s position. Contrary to popular belief, most bats have fairly acute eyesight and will use their eyes in conjunction with echolocation while navigating and hunting for their meals. All of this information gets processed instantaneously to their brain to form a real tie 3D image of their surroundings much like normal human visual senses. Thank you to Bat Conservation International and Quadel Industries for providing the resources for the information contained in this article. FEBRUARY-MARCH 2013 • ROTOWORLD®

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ARM REPORT

Serving the Rotational Molding Industry Worldwide for Over 30 Years

The mission of the Association of Rotational Molders is to “provide tools that make good rotomolders and their suppliers great; and to increase the rotomolding marketplace.” For more information, visit the website at www.rotomolding.org or contact the Association at 630-942-6589 or info@rotomolding.org.

PRESIDENT’S MESSAGE

Strength through Association I recall many years ago, as a young man traveling alone through Europe, an experience that changed my life. I had been attending a plastics show in Germany and found myself with some time to spare before catching a train in Cologne. Next to the train station was a very large Cathedral (Cathedral of Koln) that drew my interest and I curiously ventured inside. I was instantly amazed by the size and grandeur of the structure. Of course it was primarily a place of worship, but the real impact on me, as I walked around, was that this building continues to be a powerful testament to the strength and persistence of individuals working towards a common goal. No one person completed the structure (1248-1880), it was only through the collective effort of many individuals. I draw some parallels when I look at ARM today. I see a strong organization, one that has grown with over 35 years of hard work and investment by many individuals and their respective companies. It is through the efforts of many that our organization has led this industry, one that has grown and continues to hold a promising future. It was a bold move by the early leaders in our industry to build a foundation for all of us to continue to build on. The challenge is for all of us to stay involved and build strength from our numbers. I can speak from experience, that until I became actively involved in the association did I realize the true untapped

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value that comes from sharing ideas and learning from the experience of industry colleagues. Sure, I’ve learned a lot from conferences and meetings, since first attending in 1981, but I’ve also developed many close friendships within ARM, people who I can call when I’m looking for answers. If you’re new to the industry or perhaps an existing member who has never become involved, I strongly encourage you to reach out. We’re happy to help! Your next opportunity to see this value in practice is at our next Spring Executive Forum being held at the Hyatt Regency in Orlando (March 24-26). This meeting is particularly focused on supervisory and upper management issues and challenges, the setting is very informal and relaxed, and encourages Q&A sessions. Come join us and see what the industry is doing. I strongly recommend you consider attending this meeting so check out the program on our website. I hope to see you there! Sincerely,

Bill Spenceley ARM Presdient www.ROTOMOLDING.org


ARM REPORT

ARM’s New Website

The new ARM website is now live at www.rotomolding.org. The new site makes it easier for the public to find rotomolders and for those interested to provide sales leads on our inquiries list. Our Member Search feature now includes all of the branches that members list in our directory – for example, companies headquartered in the Midwest but with branches in the south will now appear on searches for rotomolders in Georgia. The public can now post photos of the products they want rotomolded on the inquiries list

website. ARM Staff will continue to filter out spam and forward the inquires to our members. Members can purchase books and place banner ads on the website and will no longer need two different passwords to access the site. We also host archived webinars on the new website along with our existing technical library of 1,000+ educational documents. Please let ARM staff know how the website works for you and what content you’d like to see in the future.

Spring Student Design Scholarship Forum The application for the 2013 Student Design Scholarship is now available at www.rotomolding.org/Awards/. ARM developed this scholarship to encourage the use of rotational molding as a tool for design and engineering students and to promote the use of the rotational molding process through both competition and education. Designs must be for a rotationally molded piece. The scholarship is open to all students, from any recognized university or college, who are pursuing a degree in an industrial design or engineering-related field. How to participate: Send your submission, along with a completed entry form to ARM Headquarters. All submissions must be received by May 31, 2013 to qualify. Three scholarships are awarded each year. Each winner also receives a travel stipend and two nights hotel to attend the ARM Annual Meeting. 2012 First Place Winner – Antonio Siegle’s chair design. www.ROTOMOLDING.org

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ARM REPORT

Spring Executive Forum

In addition to the education topics already announced for the Spring Executive Forum, we are excited that Chris Gick at NOVA Chemicals joins the program to present on the impact of low-cost natural gas on the PE industry. He will help us understand how the market will change with the U.S. as a low-cost supplier of ethylene and where to anticipate the greatest demand. Join your colleagues in Orlando from March 24 to 26 for this excellent networking program. Additional presentation topics include: • Overcoming Stress and Thriving in the Workplace • ObamaCare and Planning for the 2014 Employer Mandate • Using Personality Preferences to Your Advantage • Workers’ Compensation and Cost Segregation • How Does an Aging Workforce Impact Your Rotomolding Business? • Executive-Level What’s Your Problem? We will also offer attendees the opportunity to attend a Spring Training night game on Monday, March 25. More information is available at http://www.rotomolding.org/ Events/.

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Upcoming Meetings Spring Executive Forum March 24-26, 2013 Hyatt Regency Grand Cypress, Orlando, FL

Webinar: Roto 101 April 28, 2013

ARM Regional Meeting May 2, 2013 Holiday Inn, Buena Park, CA

ARM Regional Meeting June 4, 2013 Holiday Inn, Rolling Meadows, IL

ARM Annual Meeting September 28 - October 1, 2013 Renaissance Hotel, Cleveland, OH

www.ROTOMOLDING.org


ARM REPORT

The Benefits of

Membership • iLibrary: A fully-searchable online archive of more than 700 technical papers and presentations. Available at www.armmeetings.org/ilibrary.

• Rotolink: Our monthly e-newsletter announces upcoming programs, shares important industry news and profiles our members.

• Sales Inquiry Notifications: We review sales leads – typically from companies seeking molders – and email them to our member companies. We actively advertise for leads on behalf of our members.

• Webinars: We provide hour-long sessions on issues important to the rotomolding industry. All webinars in 2012 are free to members.

• Financial Benchmarking Study: This annual study allows our molder members to see where their company stands in relation to the average and high profit molders in the rotomolding industry. This data is not available anywhere else. The study reports include specific recommendations to increase profitability. • Monthly Business Conditions Survey: The results of this survey are given to participants every month, to provide a snapshot of industry trends. • Regional Meetings: These meetings combine convenient locations, affordable pricing and valuable information to exceed the expectations of our members. The format is a single-day of various technical presentations geared to front-line personnel. • Cost-Savings Tips: Our board and committee leadership share cost-savings techniques on the members-only section of the website.

www.ROTOMOLDING.org

• Networking: We provide our members a valuable community of peers who are available for networking, technical insights and industry feedback. Our members have stated this is a priceless benefit. • Spring Executive Forum: This program creates valuable networking and educational opportunities for rotomolding executives and their suppliers. • Safety Award: This new award is part our strategic goal to make all of our molder members more effective and profitable. The award is given annually to the ARM molder member that demonstrates the fewest number of work-related injuries. • Annual Meeting: The premier event for rotomolders, their suppliers, designers and educators. Programming includes professional and industry speakers, group workshops, exhibition and networking. For more information on ARM or to join the Association, visit www.rotomolding.org or email info@rotomolding.org.

FEBRUARY-MARCH 2013 • ROTOWORLD®

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PETER RAISCH, KENNEDY COMMUNICATIONS

Any marketing program is fraught with risk, reward, boom, and bust.

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While plastic manufacturers now have more than ever at their disposal in terms of promotion, more moving parts can create misconceptions. With every new layer added onto a marketing program, companies should have an understanding about what to expect from various media in terms of return. Not all media are created equal in what they need to accomplish. The measure of their success should not be either.

call to action and/or offer to increase response. These are the things that catch the consumer’s eye. Bold creative that stands apart from the rest of the recipient’s mail also is key. And, the creative should be updated or rotated every few drops to keep the design from going stale. Exact response rates differ for from market to market, but one should expect between 1 and 3 percent.

Direct Mail Print While some might think that direct mail is a dying medium, recent studies show that response rates have held steady over the past four years1. Direct mail is a large part of the marketing mix for many companies, and redemption rates make this a very cost-effective way to get print pieces in every home. It is recommended that postcards, letters, and other direct mail should have a

Magazine Print Advertising Business-to-business marketing has evolved into one of the greatest challenges for businesses of all kinds. Plastic manufacturers, in particular, are in a constant search for ways to reach decision makers, and when reached – make an impact. Magazine print advertising provides such an option. While it will not drive the sales conversions like its digital

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counterparts, it does what advertising is supposed to do: reach a critical mass of the right audience. The effects of the ad can effectively drive higher awareness of your other marketing materials, and in essence, warm a reader up to your brand and company.

Search Engine Marketing Pay-per-click (PPC) advertising, or the ads that appear in the sidebar and at the top when you search for things on Google and other search engines, is a great way to drive traffic to your website or social media platform. Whether the goal is to increase site visits or Facebook “Likes”, these text ads can help achieve it. Success of PPC is often measured by the clickthrough rate (CTR) – the number of impressions, or people who see the ad, divided by the number of people who click on the ad. The average CTR is around 1-2 percent, but this number can be improved with keywords associated with the ads and the geographic targeted area2. These things also will affect the average cost-per-click, another metric that helps measure PPC. More specific, branded keywords tend to have a lower cost-per-click, while general keywords (ex. “chemical tanks”) tend to be more expensive. It is always a good idea to run various campaigns, switch up the ad copy and keywords, and establish your own benchmarks. Banner ads are another type of paid search, but they tend to be more effective at raising awareness and getting the brand name in front of the consumer instead of driving clicks to a certain destination. The CTR usually runs between .1 and .2 percent. The banner ads allow you to use creative to support other marketing initiatives, like direct mail. This is an example where integration can help improve success across the various mediums being used to drive sales for your business. Conversion rates are another measure of success for search engine marketing. This is when someone clicks through to the website from an ad and fills out a webform and/or converts to a lead. PPC has an international average conversion rate of 1-2 percent, though for the sites that use the techniques that Kennedy employs, rates are often much higher. Banner ads have a conversion rate that is lower than paid search at approximately .5 percent. Public Relations Public relations lives in the grayest of gray areas in the marketing world. It is akin to a well-crafted insurance program. It is not appreciated until it’s needed, or it pays an unexpected dividend. When it comes to evaluating the success and effectiveness of a public relations program, that process should incorporate a blend of results as well as effort. Since things like breaking news cannot be predicted, all the legwork and assurances in the world cannot guarantee a placement. But when a newspaper does print your name or a television news clip runs, that impact can be felt. Industry standards consider third party validation to have three times the effect of advertising on the same issue. PR can also play a role in things outside of TV news. Try a letter to the editor for effect. A good PR firm can help you write it. www.rotoworldmag.com

Like a great salesperson, PR professionals need to lay a lot of foundation before finally hitting that homerun. It is true that every once and a while, something big can come out of nowhere – it is certainly the exception and not the rule. It takes research, relationship building, creativity, and luck to position a client in the right outlet and in the right story. The key here is relationship building. So, when dealing with a public relations agency or just a freelancer, judge them more rigorously on their efforts. Are they taking time to reach out to relevant media outlets? Are they finding the best opportunities? Are they quick to respond in a crisis and offer advice? Do they use creativity and research to create compelling pitches and releases?

Social Media Social media’s impact on business seems as mythical as Big Foot to many businesses. While it may have taken leaps of faith previously, investing in a social media program is becoming more and more viable. Just like any media though, it takes some honest thought into what is hoped to be gained by playing in the social realm. Different rules apply to social-savvy consumers, and social strategy should reflect those changes. For example, the uniqueness of Facebook is that everyone can see how many people “Like” a page. Facebook’s biggest asset and most challenging obstacle is the new expectation of transparency. A level of credibility is often determined by the number of a page’s “Likes”. Facebook makes this measurement public to the world. However, regardless of how many people click the “Like” button, marketers and page administrators are provided with much more insight into exactly who is interacting with their brand on Facebook. Other variables to take into account beside the all-powerful “Like” include: daily, weekly, and monthly active users; daily logged-in page views and unique page views; and post views, feedback, and impressions. When it comes to capturing leads, new methods are being tested all the time, which are offering hope that Facebook especially will be part-brand builder and part-lead generator for a business. But just as more things change, more things stay the same. When dealing with broadcast, print, or the web, the audience should be the first consideration. Facebook and Twitter are no different. If the content does not parallel customer needs, all the insights, “Likes”, and followers will mean nothing to the bottom line. Broadcast Mark Twain once famously quipped, “The reports of my death have been greatly exaggerated.” The same sentiments can be shared by proponents of broadcast marketing. In fact, in the era of DVRs and Hulu, people watched more TV per month in 2010 as compared to 20093 . But, beside the raw consumption, what makes broadcast effective? It’s all cerebral. Audio keys are actually shown to stimulate the same part of the brain as long-term memory. A 2001 study4 done with Alzheimer’s patients demonstrated music’s ability to help FEBRUARY-MARCH 2013 • ROTOWORLD®

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patients recognize names and faces. Those research results were reiterated at a British Psychological Conference 4 that found music promotes memory “better than either silence or background noise.” When the visual element was combined with that infamously melodic voice on TV, a truly iconic brand was born. That formula still pays off. When developing a broadcast strategy, it is crucial to look at media in terms of who is being reached. Not just the age and income of your audience, but the number of people it encompasses as well. Station sales representatives will often present a proposal for the number of spots you would receive per week. This leaves out important details like whether that station is receiving enough viewers or listeners to make your purchase worthwhile. How valuable is it to receive a high volume of spots per week at a time when no one is watching or on a station no one listens to? According to an assessment provided to eMarketer5 , on average television costs $10 per thousand viewers. Newspaper ads are $30 per thousand impressions, and direct mail comes in around $400 per thousand (at 40 cents per piece). The umbrella coverage provided by broad-based media helps to build the brand and continues to drive down lead costs for all marketing. Always remember that there are two types of ads: leadgenerating advertising and lead-capturing advertising. Print, mail, web, and Yellow Pages fall in the latter category because a company’s contact information is readily available when the consumer is ready to take action. The message in broadcast is fleeting so the benefit is found in name recognition and increased response to lead-generating advertising. As mentioned, lead costs from media such as Yellow Pages, direct mail, and web all decrease when coupled with brandbuilding on television or radio. That is a fact. There is nothing wrong with analyzing response from a single campaign, but

to get an accurate picture of marketing efforts, it is best to look at how all advertising is operating as a whole.

It’s best when it all works together Broadcast, perhaps more than any other media, epitomizes the saying, “The sum of the parts can be greater than the whole.” While great creative and a memorable jingle can create a stir, TV, and radio’s effect is multiplied exponentially when deployed with other media because dealers need to appeal to the different ways people process information. For instance, episodic learners crave rich imagery that connect an image or brand with a mood. Semantic learners are attracted to facts and detailed product claims and benefits. Recently, the PreTesting Company6 studied the effectiveness of print alone, TV alone, and then the two mediums used together. They found “the combination of print and television produces greater communication of brand attributes than print alone or television alone.” Both episodic and semantic learners benefited. Therefore, businesses are encouraged to use a mix of marketing tools at their disposal as an integrated plan will have a greater chance of success, and be given a great opportunity to exceed expectations. References 1. DMA - http://www.the-dma.org/cgi/ dispannouncements?article=1451 2. Google - http://www.google.com/support/forum/p/ AdWords/thread?tid=7aeb3290fd8feccb&hl=en 3. The Nielsen Company, 2010 4. Missouri Western State University http://clearinghouse.missouriwestern.edumanuscripts/230.php 5. eMarketer http://infoacrs.com/a/averagecmps.html 6. The Association of Magazine Media http://www.magazine.org/research/3244.aspx

They found the combination of print and television produces greater communication of brand attributes than print alone or television alone.

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LOOKING BACK IN TIME

The Alliance of Rotational Moulding Organisations (ARMO) Warum eine weltweite Partnerschaft? Im Mai 2000 haben sich verschiedene Organisationen, die die Interessen der weltweiten Rotationsindustrie vertreten in Paris getroffen, um die Möglichkeiten einer besseren Zusammenarbeit zum Nutzen ihrer Mitglieder zu diskutieren. Im Verlauf kam es zu weiteren Diskussionen und im September 2004 wurde die “Allianz der Rotationsverbände (ARMO)” gegründet. Die teilnehmenden Verbände vertreten den weltweiten Zusammenschluss von Verarbeitern und Zulieferern der Rotationsindustrie und haben eine Vereinbarung getroffen, die insofern einzigartig ist, dass keine Vormachtstellungen oder politische Strömungen herrschen. Ausschließlich der Wunsch nach Zusammenarbeit als gleichberechtigte Partner zum Nutzen ihrer jeweiligen Mitarbeiter bzw. der ganzen Industrie ist der Antrieb.

LO O K I N G B AC K

SHERWOOD QLD, AUSTRALIA – In May 2000 various organisations representing rotational moulders around the world held a meeting in Paris to discuss the opportunity of working together to the benefit of their members. Further discussion took place and in September 2004 the Alliance of Rotational Moulding Organisations (ARMO) was founded. The participating bodies represent a global collective of moulders and suppliers that has formulated a unique agreement in which there are no positions or politics, only a clear vision of equal partners working together for the benefit of the entire industry.

Die ARMO Vereinbarung Die “Alliance of Rotational Moulding Organisations (ARMO)” wird der Rotationsindustrie dienen durch eine Zusammenarbeit bei speziellen Projekten, durch gegenseitigen The ARMO Committee, from left to right; Allan Joyce (UK), Francesco Mondini (Italy), Leisa Donlan (Australasia), Jean Martin (France), D. Erich Boersch (Germany), Gary Lategan (South Africa) and James McGreer (Ireland) Informationsaustausch und durch Aufbau einer Kommunikationsbasis The ARMO Agreement zwischen allen weltweiten Verarbeitern. The Alliance of Rotational Moulding Organisations (ARMO) will ARMO besteht aus einer Gruppe unabhängiger serve the rotational moulding industry by working together on Mitgliedsverbände mit jeweils eigenen projects, sharing information and establishing communication Strukturen. Die Verbindungen zu ARMO between moulders around the world by providing a forum for schaffen keine vertraglichen Verpflichtungen member organisations to work together. zu bzw. zwischen den einzelnen ARMO consists of a voluntary group of independent Mitgliedsverbänden. Die Mitgliederorganisationen membership organisations servicing the global rotational werden ausschließlich über ihre jeweiligen moulding industry, each having their individual memberships Organisationen aktiv. Der Wunsch nach and structure. Affiliation with ARMO does not create any Zusammenarbeit in verschiedenen Projekten agreement or contractual relationships between or among zum Nutzen all ihrer Mitglieder ist der alleinige any other ARMO affiliates. The members of the affiliation will Antrieb. ARMO anerkannt die Bedeutung work together to advise the industry through their individual lokaler Gesichtspunkte für jeden organisations, however the vision of ARMO will be to work teilnehmenden Verband und hat interessante cooperatively on various projects for the benefit of all members. Strukturen entwickelt, um eine echte ARMO recognises the importance of local issues to each Partnerschaft und Zusammenarbeit bei association, but has created an exciting infrastructure to enable Projekten zu schaffen, die im Interesse der true global cooperation on matters of interest to the rotational weltweiten Rotationsindustrie liegen. moulding industry.

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ARMA | AISR | ARMSA | BPF | NORDIC | STAR | ARM-CE UPDATE

Letter from the ARMO Chair (2012-2014) The new year started with the first rotational moulding Super Meet in Dubai, UAE on Jan 5 & 6, at the Novotel World Trade Center Hotel; held by Star – Society of Asian Rotomoulders. The first time in the middle-east and the gulf region, it was a great success, with the participants looking for similar events on a more regular basis. Nordic ARM has just held their annual conference in Norway in the first week of February. March is busy with rotomoulding conference events being held by ARMA – Australasia; ANIPAC – Mexico; and ARM’s Spring Executive Forum in Florida. You can find full calendar details on all rotational moulding events for the coming year at the ARMO website: www.armo-global.org. ARMO is in the process of redesigning and releasing it’s new website; you may wish to visit this new website towards the first week in March. ARMO finished the year 2012 in good financial health with performance better than the budgeted numbers. I am currently in India working with the StAR team towards the planning &

preparations for a fantastic ARMO2013 Conference in Goa, India from Nov. 30 to Dec. 4, 2013. I hope you all have already marked your calendars for these dates. This is promising to be a neverto-miss event for this year. Leisa Donlan of ARMA is planning a ROTOTOUR the week preceding this conference. This tour will visit 8 rotomoulding plants in three different cities, e.g. Delhi, Ahmadabad, and Mumbai, including a visit to the Taj Mahal in Agra. A dedicated website www.armo2013.org will be released by the first week in March. For any direct enquiries and help, please contact S.B. Zaman, Executive Secretary - StAR, at arnacz@satyam.net.in. I wish you all the very best for 2013 in both your personal and business endeavors. I am hoping to see many of you during the year at the various industry events that I am hoping to attend. Yours truly, RAVI MEHRA ARMO Chair 2012-2014

Association of Rotational Moulders Australasia Inc. (ARMA)

ARMA Announces Rototour 2013 India Following last year’s fantastic ARMO conference in Lyon, ARMO announced the next international event would be held in Goa, India in December 2013. We are excited to be able to offer this unique opportunity to rotational moulders from around the world. Following the huge success of the USA, China, Poland, and European Plant Tours, ARMA is currently negotiating with Indian rotational moulders to allow a group of delegates to tour their plants in partnership with StAR. India’s rotational moulding industry is one of the most rapidly growing and exciting sectors of the world and the tour will provide a unique opportunity for any moulder with an global outlook to gain a deeper understanding of the industry and culture.

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As well as the business aspect of the tour, delegates will have the chance to enjoy some incredible travel experiences and attendance at the ARMO Conference in Goa. One of the major benefits for delegates on the tour will be the chance to develop great relationships with the other participants, who you can keep contact with long after the tour has concluded. The opportunity to visit rotational moulding factories on the other side of the world, to build friendships and partnerships with companies involved and your fellow attendees and to attend the StAR Conference In Goa is one you just can’t miss. While we are still negotiating with local plants we can confirm the tour will include at least 10 factory visits in www.rotoworldmag.com


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various Indian cities. Tour registration includes all travel, accommodation, meals, and tours. Rototour India will begin in Delhi, and end to include registration and accommodation for the ARMO conference in Goa. This year ARMA is also offering an optional add-on tour for delegates who prefer to spend the weekend prior to the tour visiting the Taj Mahal and surrounding tourism areas. Full details of the optional tour will be included in the brochure, available in May. Monday 25 November Delhi Delhi is a city that bridges two different worlds. Old Delhi, once the capital of Islamic India, is a labyrinth of narrow lanes lined with crumbling havelis and formidable mosques. In contrast, the imperial city of New Delhi created by the British Raj is composed of spacious, treelined avenues and imposing government buildings. The city’s importance lies not just in its past glory as the seat of empires and magnificent monuments, but also in the rich and diverse cultures. No wonder chroniclers of Delhi culture - from Chand Bardai and Amir Khusro to present days writers - have never been at a loss for topics. In Delhi, you will discover that the city is sprinkled with dazzling gems: captivating ancient monuments, fascinating museums, and art galleries, architectural wonders, a vivacious performingarts scene, fabulous eating places, and bustling markets. Tuesday 26 November - Ahmedabad The city was named after Sultan Ahmed Shah, who founded it in 1411 A.D. Situated on the banks of Sabarmati River, Ahmedabad is the commercial and cultural capital of Gujarat. A Quintessential mix of the Old and New, it has a lot to offer to an art lover and cultural architecture. A sojourn into the old walled city reveals an intriguing labyrinth of by-lanes and exquisitely carved wooden mansions and is full of architectural delights. Ahmedabad has many monuments constructed using a blend of Hindu and Muslim influences and also served as a base for visitors wishing to travel to the desert of Rajasthan. Its local flavor, friendly people and sunny weather make it an interesting destination for any traveler.

Wednesday 27 November – Vadodara (Baroda) Modern Baroda is a great and fitting memorial to its late ruler, Sayaji Rao Gaekwad III (1875-1939 AD). It was the dream of this able administrator to make Baroda an educational, industrial, and commercial centre and he ensured that his dream would come true. Baroda is situated on the banks of the river Vishwamitri (whose name is derived from the great saint Rishi Vishwamitra). The city was once called Chandravati, after its ruler Raja Chandan, then Viravati, the abode of the brave, and then Vadpatra because of the abundance of banyan trees on the banks of the Vishwamitri. From Vadpatra it derived its present name Baroda or Vadodara. Baroda has a rich historical background. The ardent historian can trace Baroda’s history over 2000 years and more. However, the recent threads can be picked up when the Moghul rule over the city came to an end in 1732, when Pilaji brought the Maratha activities in Southern Gujarat to a head and captured it. Except for a short break, Baroda continued to be in the hands of the Gaekwads from 1734 to 1949. While in Baroda, the tour will be visiting Reinhardt Roto Machinery. Coming under the aegis of Ernst Reinhardt, GMBH of Germany and operating from a state-of-the-art plant in Vadodara, Reinhardt Roto-machine, India has fast become one of the world’s most renowned rotational molding equipment and accessories manufacturer. Welltaken care off by Dhanu Patell and Shivinder Chawla it has evolved into a one stop destination for the roto molding Continued on page 50

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Continued from page 49 industry. Christened as the F1 of the Roto Molding industry, at Reinhardt, quality speaks for itself. In line with this philosophy, machines fabricated and assembled in India have their critical parts imported from Germany. Manufactured under strict tolerances on CNC equipment and guidance from Ernst Reinhardt GMBH, every machine is tagged with the brand name “Reinhardt” and is well known for its trouble-free operation lasting from generation to generation.

Thursday 28 & Friday 29 November – Mumbai Measure out: one part Hollywood; six parts traffic; a bunch of rich power-moguls; stir in half a dozen colonial relics (use big ones); pour in six heaped cups of poverty; add a smattering of swish bars and restaurants (don’t skimp on quality here for best results); equal parts of mayhem and order; as many ancient bazaars as you have lying around; a handful of Hinduism; a dash of Islam; fold in your mixture with equal parts India; throw it all in a blender on high (adding generous helpings of pollution to taste) and presto: Mumbai. An inebriating mix of all the above and more, this mass of humanity is a frantic melange of India’s extremes. It is the country’s financial powerhouse and its vogue centre of fashion, film, and after-dark frolics. Glistening skyscrapers and malls mushroom amid slums and grinding poverty, and Mumbai slowly marches towards a brave new (air-conditioned) world. But not everyone made the guest list: more than half of the population lives in slums, and religious-based social unrest tugs at the skirt of Mumbai’s financial excess. Only once the initial

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shell shock of Mumbai’s chaos subsides, can one start to appreciate the city’s allure: a wealth of Art Deco and grand colonial relics; cacophonic temples; warrens of bazaars; and the odd spiritual bastion of tranquillity. Saturday 30 November to Tuesday 3 December - Goa A solitary Portuguese outpost in India for almost 500 years, the influence of colonial rule can still be seen everywhere: in the exquisite, crumbling architecture; in the East-meetsWest cuisine which combines coconut milk, palm vinegar, and chillies with the refined flavours of Lisbon; in the melancholy strains of fado that still waft occasionally on the bougainvillea-scented breeze; and in the siesta-saturated joie de vivre that Goans themselves call susegad. Nowhere else in India will you find the laid-back languidness of a Goan lunchtime, the easy charms of its people or the soothing serenity of a day on its beaches. Here in Goa, a herd of water buffalo will greet you at breakfast; a lily-covered lake might provide the scenery for your morning walk; a sea eagle will be your afternoon companion along a deserted stretch of pristine beach; a gorgeously spice-laden vindalho (vindaloo) might make your evening repast and a fiery glass of cashewpalm feni liquor your bedtime tonic. But there’s far more to discover here than the exquisite pleasure of warm sand between your toes. Pep up your stay with a wander around a vanilla-scented spice plantation, stroll the bird-filled banks of the state’s gentle rivers, poke around centuries-old cathedrals, and venture out to white-water waterfalls. During the tour’s stay in Goa we will be combining factory visits with the ARMO conference. For more information on the conference visit StAR’s website.

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The British Plastics Federation Rotamoulding Group (BPF)

Brian Mann to Retire from Federation The British Plastics Federation is announcing the forthcoming retirement of its distinguished former President, Brian Mann, who will be stepping down from his BPF roles at the time of his retirement as Managing Director of Rosti McKechnie Ltd in January 2014. He will leave his company, which he has built up to an £82 million sales turnover enterprise, in an immensely strong position. Brian Mann, who is 67, and currently Honorary Treasurer of the Federation, has spent his entire career of some fifty years working in the plastics industry. Following an apprenticeship with a small West Yorkshire engineering company, he later joined Birkby Plastics where he attained the position of General Manager. He then moved to McKechnie Plastics as Plant Manager of the Pickering site in 1985, becoming Group Managing Director in 2001. He successfully steered the Group through its integration with Melrose Industries and, more recently, with Rosti.

Brian Mann was elected President of the BPF in 2002, serving for two years. He continued as a member of its key Strategy and Finance Committee becoming Honorary Treasurer in 2010. A legendary figure in the industry, Brian Mann was awarded the BPF’s Gold medal for service both to the Federation and to the plastics industry in 2010. Current BPF President, Philip Watkins, said “Brian Mann is unique, a great champion of the manufacturing cause and the finest type of British industrialist. His straight talking style and his wisdom, borne of long experience, have been invaluable in helping the BPF confront difficult issues. He correctly forecasted the industrial downturn of 2008 and made sure that the Federation itself was well prepared to resist the cold winds blowing around the economy.” BPF’s Director General, Peter Davis, echoed this, adding “With his truly exceptional human qualities, Brian is a great motivator and he represented forcefully the industry’s standpoint in meetings with key Ministers including the then Energy Secretary, the late Malcolm Wickes, with his characteristic good humour’’. Philip Law, BPF’s Public and Industrial Affairs Director, who has worked closely with Brian Mann on industrial issues for many years added: “Brian is the natural leader of the UK’s plastics moulding industry. No one can touch him for his intuitive identification of the key trends, long before they materialise.”

Association of Rotational Moulders Australasia Inc. 1st Floor, 40 Ipswich City Mall, Ipswich Qld 4305 PO Box 826, Ipswich Qld 4305 AUSTRALIA Phone: +61 (0)500 567 808 Fax: +61 (0)7 3009 0600 www.rotationalmoulding.com CEO: Leisa Donlan ldonlan@rotationalmoulding.com Deputy Executive Officer: Michelle Lorenzo

Federazione Gomma Plastica AISR - Italian Rotational Moulders Group Via San Vittore, 36 20123 Milano – ITALY Phone: +39 02 439281 Fax: +39 02 435432 President: Renzo Martini presidente@aisr.it Group Executive: Enrico M. Chialchia Group Contact Person: Simona Tiburtini segreteria@aisr.it www.aisr.it - www.rotationaldesign.it

Association of Rotational Moulders Southern Africa PO Box 8184 Centurion SOUTH AFRICA, 0046 Phone: +2782 782 041 Chairman: Wayne Wiid wayne@pioneerplastics.co.za Secretary Treasurer: Anle van Niekerk, AnleV@mustek.co.za www.armsa.co.za

The Nordic Association of Rotational Moulders Executive Board Chairman: Mr. Ronny Ervik ul. Zielona 8, 61-851 Poznan, Poland Phone: +48 607-126-004 Fax: +48 61-858-8611 info@rotomoulding-europe.org www.nordicrotomoulding.org www.rotomoulding-europe.org

Society of Asian Rotomoulders (StAR) 40/145, Ground Floor, Chittaranjan Park New Delhi-110019 Phone: + 91-11-41630157 Fax: +91-11-41634952 Mob: + 91- 9810305356 sb.zaman@staraisa.org; arnacz@satyam.net.in www.starasia.org

Association of Rotational Moulding (Central Europe) e.V. (ARM-CE) MAUS GmbH - Rotationsgießformen Am Viehweg 9 - D-76229 Karlsruhe Amtsgericht Mannheim, HRB 103433 Tel.: +49 (0) 7 21 / 9 48 74 12 Fax: +49 (0) 7 21 / 9 48 74 44 Mr. Oliver Wandres, ARM-CE Chairman info@rotational-moulding.de www.rotational-moulding.de

www.rotoworldmag.com

The British Plastics Federation Rotamoulding Group 6 Bath Place Rivington Street London EC2A 3JE UNITED KINGDOM Phone: 020 7457 5000 Fax: 020 7457 5045 Chairwoman: Karen Drinkwater karen.drinkwater@jscrotational.co.uk djoshi@bpf.com

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PAUL NUGENT, MNOP

Myth Busting for Rotomolding?

N OT E S F R O M T H E R OA D

A wise man once told me that ‘one good experiment was worth a thousand expert opinions’. It struck a chord but there is a necessary follow-on ‘…and make sure that you measure and record what you tried’. How many times have you encountered situations where people tell you that they have tested or tried something years ago but cannot provide data or facts to support what they are doing now? Rotomolding myths or fireside tales of things that worked or didn’t work persist and there are many to choose from – but which are true? Some of the mysteries can be illuminated by simple bench tests and, while it’s sometimes tough between travel and projects, I now have some very interesting tools for producing and analyzing materials including a bench-top extruder, a small rotomolder, and a rheometer for viscosity tests. There are all sorts of questions to explore, try some of these for size; send me some more suggestions if you like.

We Never Grow Old While We Have New Toys to Play With!

Surface Enhancer: The drug of choice for rotomolding operators everywhere that makes everyone addicted to its apparent cure-all properties. The problem is that it is expensive and often used when it is not necessary – spray it on one insert, you may as well spray it on all of them! Try analyzing problems from a more fundamental perspective before adding a band-aid – improving heat flow, powder flow, and part design will usually form the basis of a solution. Help operators to break the habit! Bubbles in the Cross-Section: Is the classic guide used by molders since the 60s and 70s to make sure that you don’t err on the side of overcure still valid? Well the truth is that rotomolding materials are far more stable than ever and that the process window is wider than it was for those first delicate grades of polyethylene. With the advent of process control where we can measure internal temperatures, we should be aiming squarely for the mid-point of the process window: bubble free and with best physical properties. Bubbles in the

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inside 1/3 of the cross-section is an old fashioned notion – let’s determine cycles through temperature like all other major plastics processes. Humidity: Often cited as a culprit for all sorts of molding ills – has anyone produced a definitive study connecting humidity with porosity, lumpiness, or bad cure? There is an effect to be sure (although dry air may actually be more dramatic). Perhaps swirling is affected but I’d love to see a well conducted study or at least some good quality long-term data vs. properties. High Initial Process Temperature: Does this really reduce external surface porosity? It might reduce cycle time a little but does it also promote greater variation in wall thickness due to larger differentials across the mold surface? A two step process can have benefits for controlling your process but look to the end of the process when the material is molten and/or reacting for that touch of finesse.

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Pinholes on Threads: Do we have to live with this or is there a permanent solution? Even with super high flow cross-link materials this can still be a problem: is there more to it? Of course, and molders everywhere know the answer to be a combination of powder quality (flow and particle size), flow properties of the resin, whether heat reaches the right area, design of the profile, and how much release agent is used. A simple matter which everyone knows how to fix, right? Foaming Control: Perhaps this is an oxymoron if ever there was one. Adding blowing agent creates a complex interaction during a molding cycle where you are making the material more fluid by heating it and forcing it to expand at the same time while trying to stop the process before it goes too far and collapses back on itself. Fun if you can see the reaction (temperature control vs. rheology anyone?) and can understand

the effect of material selection vs. your blowing agent activation profile. Sound complicated? Maybe, but it doesn’t have to be if you can observe the reaction on a small scale and set the necessary parameters. Crosslinking is Easy: Not. As many molders have recently found out, the search for a better cross-link formula which is healthier and more environmentally friendly is not so easy. Polyethylene powder may look simple but there are more additives and interactions going on than meet the eye of the rotomolder. However, it is possible to run tests that can compare the effectiveness and reactivity of different materials – even help you to identify ideal processing conditions before you have ever molded a part. Batch-to-Batch Variation: Ever been told by a material supplier that the grade you are using hasn’t changed but you are looking a growing pile of scrap and wondering if they really know what they are doing? You are not alone. A simple comparison of basic material properties such as viscosity and elasticity can show so much and it is amazing how different some batches can be from others. Let me know if you need data to confirm what you can see with your own eyes... Oh, the joys of rotomolding.

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N OT E S F R O M T H E R OA D

Faster is Better: And while speaking about high oven temperatures, is it really ideal to go as fast as you can? The legend of 1000°F cycles at toy makers endures but was never more than a number on the control panel and you may find that you do more harm than good to your molds, grease, and operators. A balanced approach that considers part strength, equipment longevity, and overall productivity will usually produce better results, but I could be wrong...


MICHAEL PALOIAN, INTEGRATED DESIGN SYSTEM

Design, Documentation, Contracts, and the Final Product

D E S I G N C O M M E N TA R Y

An often overlooked but very critical part of design is documentation. The documentation I am referring to are product control drawings, assembly drawings, and bills of material in addition to the final 3D CAD files. In years past, 2D fully dimensioned production drawings were supplied to tool makers and molders as well as the production assembly lines to manufacture the desired product. Today things are very different. Most designs are developed using 3D CAD programs which generate 3D CAD files. These files are supposed to contain all the information necessary to manufacture the final product. The files are typically developed as individual parts, subassemblies, and final top assemblies. Although most 3D CAD programs allow information pertaining to materials, textures, hardware, tolerances, and other important technical information to be embedded in the data, it is useless to most people in the supply chain who typically don’t use the CAD software. This information is therefore customarily documented in conventional 2D production control drawings which are either printed onto paper or can be read as PDF files by virtually anyone with a computer. Sometimes manufacturers either don’t develop 2D production control drawings or simply don’t distribute them to their vendors as part of the bid package.

These omissions are made to save a few dollars in design, save time, or simply because the information is not deemed very important. Unfortunately the 2D production control drawings are a crucial part of the overall product design package and should be an essential portion of the purchase order. A well- documented set of 2D production control drawings will

Production control drawings often include callouts for hardware such as inserts, locks, or hinges. This information is often included in assembly drawings which are frequently stratified into different levels depending upon the complexity of the overall assembly. Another important level of information provided in production control drawings are features that are added during secondary operations such as trimming, holes, treads, foam filling, or spin welded fittings. Each of these product features requires some level of quality to define tolerances, trimmed edge quality, porosity of threads, and many other factors. Addition of graphic labels and their placement on a surface requires some description also provided on a 2D production control drawing. In summary, 2D production control drawings should always be included as part of every bid package and should be an integral part of the purchase order. This document will be referred to during times of dispute as well as confusion regarding production part performance. These tasks are just another part of the work completed by a competent designer or design firm which is much more than generating pretty CAD images. 2D production control drawings retain the essential information for maintaining ongoing production efficiency and quality which result in higher bottom line profits.

Although most 3D CAD programs allow information pertaining to materials, textures, hardware, tolerances, and other important technical information to be embedded in the data, it is useless to most people in the supply chain who typically don’t use the CAD software.

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ROTOWORLD® • FEBRUARY-MARCH 2013

contain important information affecting everything from cost, quality, safety, and product function to product liability. The 2D drawings typically contain critical dimensions to assure production parts conform to anticipated overall dimensions, fits, and flatness specifications. Specific material specifications are also included in these drawings which can include melt index, color, UV stabilizers, resin supplier/ manufacturer, resin grade, percent regrind, minimum impact resistance, and many other properties which may affect the performance or safety of the product.

www.rotoworldmag.com


LEISA DONLAN, ARMA CEO

I always enjoy researching new products for the rotational moulding process and I am often astounded at the huge range of industry that our process supplies. This issue’s product is a new entry into the health and lifestyle industry and takes advantage of all the benefits of rotational moulding to produce a fantastic and attractive product and is a great example of material and process replacement. Health authorities estimate that nearly 60% of adults in the United Kingdom have suffered lower back pain or sciatica at one time, causing society to lose approximately 150 million days absence from work. Back pain can additionally be a cause of depression often caused by lack of effective treatment. LumbaCurve combines both eastern and western therapies to provide back pain relief by using passive gravity assisted traction (PGAT), which gently stretches the lower back causing vertegral joints to separate. This in turn relaxes the discs and frees up the spinal nerves giving drug-free pain relief. Additionally the LumbaCurve design features encompass the combined benefits of shiatsu stimulation, yogic stretch, and acupressure massage. The original version of the product was manufactured by injection moulding rigid polyurethane foam, however the products are now manufactured in medical grade polyethylene by rotational moulding which offers a more lightweight and portable option. Confidence in the potential for LumbaCurve in the provision of www.rotoworldmag.com

back pain relief is such that NWF (Biomedical) LP of Liverpool have now made a substantial investment in the company with the aim of assisting in the commercial development of LumbaCurve. The investment will be used by LumbaCurve for both market development and a clinical effectiveness study, which will be carried out by the University of Central Lancashire’s state of the art

Movement Analysis Laboratory. Positive trial results in its effectiveness as a back pain relief product will not only substantiate existing user testimonials, but will provide the medical credibility required to give LumbaCurve access to healthcare professionals, NHS sales, overseas distribution channels, and retailers Dr. Penny Attridge, senior investment director at SPARK Impact and manager of The North West Fund for Biomedical, said: “Back pain is an endemic problem in western society with an estimated 40 percent of adults experiencing the problem. LumbaCurve is an exciting product, which may have a genuine impact not only on how we treat lower back pain in the UK, but globally.” The LumbaCurve back pain relief therapy was seen at the Back Pain Show, Olympia, London 22 & 23 February. For further information go to www.lumbacurve.co.uk. FEBRUARY-MARCH 2013 • ROTOWORLD®

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THE CUTTING EDGE

LumbCurve Addresses Health & Lifestyle Concerns


EVENTS

MARCH

MARCH 10-12, 2013

JULY

ARMA Rotomould 2013 Novetel Palm Cove Cairns, Australia www.rotationalmoulding.com

MARCH 11-12, 2013 ARMO Rotomoulding Conference by StAR Goa/India S.B. Zaman arnacz@sify.com starasia.org

MARCH 12-15, 2013

Eurotec ® 2013 Cite Conference Exhibition Center Lyon France www.4spe.org

AUGUST

SEPTEMBER

G LO B A L CA L E N DA R

SEPT 28-OCT 1, 2013 2013 ARM Annual Meeting Renaissance Hotel Cleveland, OH www.rotomolding.org

ARM Spring Executive Forum Hyatt Regency Grand Cypress Orlando, FL

OCTOBER

ANTEC ® 2013 Duke Energy Convention Center Cinncinatti, OH www.4spe.org

MAY

MAY 20-23, 2013 Chinaplas 2013 China Import and Export Fair Complex Pazhou Guangzhou, PR China

MAY 20-24, 2013 Feiplastic (name change from Brasilplast) Anhembi Center Anhembi, Sao Paulo, Brazil www.feiplastic.com.br

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ROTOWORLD® • FEBRUARY-MARCH 2013

SEPTEMBER 4-5, 2013 ARMSA Rotation 2013 (Venue to be decided) www.armsa.co.za

MARCH 24-26, 2013

APRIL 22-24, 2013

AUGUST 21-24, 2013 IDSA 2013 International Conference Chicago, IL

Plastimagen Centro Banamex at Hipodrom de las Americas Complex Mexico City, Mexico www.plastimagen.com.mx

APRIL

JULY 4-5, 2013

OCTOBER 11, 2013 BPF 80th Anniversary Dinner Royal Lancaster Hotel London, England www.rotomolding.org

OCTOBER 16-23, 2013 K 2013 Dusseldorf Exhibition Center Dusseldorf, Germany www.k-online.de

FUTURE CONFERENCES!

OCTOBER 7-9, 2014 Rotoplas 2014 Donald E. Stephens Convention Center Chicago/Rosemont, IL USA www.armeetings.org

EXACT DATES & VENUE TO COME 2015 ARMO Conference Nottingham, England www.rotoworldmag.com


EMPLOYMENT, BUSINESS OPPORTUNITIES & USED EQUIPMENT

FOR SALE

Let the RotoWorld Online RotoTrade® Show work for you in 2013.

Large variety of moulds for planters and water tanks, for sale. Nice shapes - well kept.

LIST YOUR COMPANY, PRODUCTS & SERVICES TODAY BY GOING TO

Vasta gamma di stampi per piante ornamentali e serbatoi, forme eleganti e piacevoli, in ottimo stato di manutenzione. Per maggiori informazioni contattare il sig. Antonio Penta a apenta@telcomitalia.it

or you can call JSJ Productions/RotoWorld® at 512.894.4106.

Growing tool builder looking for a seasoned sales person to fill a sales position Please send your confidential resume to Vince Costello at Diversifed Molds via email to vcostello@diversifiedmolds.com.

If your a rotomolder, supplier, or end user, subscribe to RotoWorld ®, your best source for education news and product information in your Industry. Just ask us how!

For Subscriptions Call or Email Us: 512.894.4106

jennifer@jsjproductionsinc.com

www.rotoworldmag.com

FEBRUARY-MARCH 2013 • ROTOWORLD®

| 57

M A R K E T P L AC E

For more information, please contact Mr. Antonio Penta at apenta@telcomitalia.it

www.rotoworldmag.com


CONTACT INFORMATION

21

13

7

A DV E R T I S E R S’ G U I D E

60

5

35

2

Axel Plastics Research Laboratories, Inc. Box 77 0855 Woodside NY 11377 USA 1.800.332.AXEL / 1.718.672.8300 swaterman@axelplastics.com www.axelplastics.com Caccia Engineering Via U. Giodano, 1/13 Cascina Elisa) 21017 Samarate (VA) Italy +39.0331.707070 info@cacciaeng.it www.cacciaeng.com EGR 84 Evans Rd., Salisbury, Brisbane, Queensland 4107 Australia +61 402 477 161 thorey@egr.comau www.egrgroup.com ExxonMobil Chemical Co. 223 - 8171 Yonge St. Thornhill, Ontario Canada, L3T 2C6 800.668.0177 tim.k.bean@exxonmobil.com www.exxonmobilpe.com Ferry Industries, Inc. 4445 Allen Rd. Stow OH 44224-1093 USA 330.920.9200 sales@ferryindustries.com www.ferryindustries.com Gerbaldo Polimeri S.r.l. Strada Gabrielassi, 15 1230 Caramagna Piemonte (CN) Italy 0172 89637 www.hexellrotopowder.it

Hedstrom Plastics 1401 Jacobson Ave. Ashland OH 44805 USA 800.765.9665 hedstromplastics@hedstrom.com www.hedstromplastics.com

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ROTOWORLD® • FEBRUARY-MARCH 2013

9

Ingenia Polymers 200 Yorkland Blvd. Ste. 900 Toronto Ontario, M2J 5C1 416.920.8100 X6005 Richard.Levesque@ ingeniapolymers.com www.ingeniapolymers.com

25

Powder King, LLC

41780 N. Vision Way

Unit 120 Bldg. 2

Anthem AZ 85086 USA

623.551.9897

sales@powder-king.com

www.powder-king.com

57

JSJ Productions, Inc.

14101 Highway 290 W.

28-29 Reduction Engineering Scheer

Bldg. 1600B

USA Headquarters

Austin, TX 78737 USA

235 Progress Blvd.

512.894.4106

Kent, OH USA 44240

susan@jsjproductionsinc.com

1.800.844.2927 / 330.677.2225

www.rotoworldmag.com

salesoh@reductionengineering.com

53

Niland Co.

www.reductionengineering.com

320 North Clark

Europe Headquarters

El Paso TX 79905 USA

Ludwigsburger Str 13

800.648.9013 915.779.1405

Stuttgart, Germany

tom@nilandco.com

49.0711/8781-0

www.nilandco.com

www.cf-scheer.de

Rotoline Equipamentos

Industriais Ltda.

Brasil Corporate Office

Acesso Canários da Terra, Lote 01,

Quadra 2524. Bairro Seminário

CEP: 89813-140 – CX Postal 160

19

Norstar Aluminum

W66 N622 Madison Ave.

Cedarburg WI 53012-0991 USA

262-375-5600

norstar@norstarmolds.com

www.norstarmolds.com

Chapecó – BRASIL

55 49 3324 5680

3

Pallmann Pulverizers, Co., Inc.

www.rotoline.com.br

820 Bloomfield Ave.

Clifton NJ 07012 USA

59

Rotomachinery Group

973.471.1450

Via Crosa, 21/A

kmoros@pallmannindustries.com

28065 Cerano (NO) Italy

www.PallmannIndustries.com

+39.0321.772021

polivinil@polivinil.com

www.polivinil.com

17

PSI Brand – A division of Polymer

Systems International Ltd

15 Thames St., Pandora,

15

VMP, Inc.

Napier 4110

24830 Ave. Tibbitts

New Zealand

Valencia CA 91355-3404 USA

+64 6 833 6043

888.4.VMP.INC 661.294.9934

steve@psibrand.com

info@vmpinc.com

www.psibrand.com

www.vmpinc.com

www.rotoworldmag.com



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ROTOWORLD®

14101 Highway 290 West, Bldg. 1600-B Austin, TX 78737 USA

PRINTED MATTER

VOLUME IX, ISSUE 1 • FEBRUARY-MARCH 2013

VOLUME IX, ISSUE 1 • 2013

MANUFACTURING & PROCESSING

ROTATIONALLY MOLDED

Promotes Bat Conservation Around the World

+ PLUS: Sun Tough Polyethylene Great Expectations Multiple Chamber Construction in Rotomoulding 2012 ARM Hall of Fame Inductees


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