EDITORIAL ENTREPRENEUR SPOTLIGHT
Liz Letsoalo Founder Masodi Organics
Masodi Organics:
Building a global beauty and wellness brand from inside out
With audacity on the one hand and profound faith on the other, Masodi Organics was started in 2018 out of a small kitchen in Johannesburg. What began as a brand which aimed to shift socio-political narratives as well as the quality of cosmetic offerings within the beauty space, has evolved profoundly over the three-and-half years of its existence to what is feeling almost like a human: vulnerable, constantly growing and with a strong sense of self. 14
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