EDITORIAL ENTREPRENEURSHIP
Passion drives
entrepreneurship Turning her passion for wine into an iconic brand, Janine Petersen founded j9Wine (Pty) Ltd in 2016. After having worked extensively with big names in the South African wine industry, Petersen used her experience and ventured into creating the j9Wine range.
W
ith a passion and determination, Petersen
The Hout Bay Harbour Wine Hub by #wineofcoloursa
sold her car and invested her life savings to
is a retail tasting room as well as a state-of-the-art urban
get j9Wine off the ground. Since starting
winery where wine makers and wine lovers can live out their
the business, she continues to expand her
creativity. It’s a place where culture, diversity and creativity are
knowledge and is a wine maker who sources grapes from across the coastal region and collaborates with some of the best wine
celebrated. The vision that Petersen and her team has is to create and
makers in South Africa. J9 Wine has a staff complement of 10
hold space for the future of females and wine producers of
and has created 30 direct and indirect job opportunities through
colour in South Africa, ensuring that they get the necessary
their projects and events.
support and resources to run a successful wine business. ■
Wine of Colour SA assists grass root level businesses in the wine industry Looking out for opportunities within the wine industry, in 2019, Petersen decided to start an organisation in the wine industry called Wine of Colour SA in partnership with Mbali from Ngiyi Mbali wines. Wines of Colour SA is a membership organisation which assists grass root level businesses in the wine industry to gain access to market opportunities. It also provides education, facilitates land acquisition, and lobbies government and industry on behalf of its members. Petersen and her team opened their first tasting room at the historic Hout Bay Harbour in Cape Town, in which they list all their members’ wines, promoting them through special events and wine pairings to locals and tourist.
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SA PROFILE www.saprofilemagazine.co.za
Janine Petersen: Founder of j9 Wine
