PROFILE OPTIMI
Optimi –
accessible learning solutions to support every step of the learning journey Optimi was established as a new education business in South Africa. Part of the PSG Group, Optimi is quickly becoming a household name in the education and training industry. The company’s roots, however, stretch back more than 30 years, when CAMI Education – one of the businesses that Optimi had acquired – was formed. Optimi has since grown through several mergers and acquisitions to become one of the largest learning companies in the country.
W
hat does Optimi do? Optimi provides accessible learning solutions that support every step of the learning journey. It offers a range of cost-effective and user-
friendly courses, products and services, using its unique GuidED Learning™ model and proprietary learning technology. The company serves more than 200 000 learners every year, ranging from pre-school to adult learners, through its four divisions: Home, Classroom, College, and Workplace. Optimi’s GuidED Learning™ model aims to provide a world-class learning experience. The model integrates the core elements of effective learning and facilitation, using Optimi’s proprietary learning technology to integrate the learning experience. The company’s learning solutions are based on the latest research in the Learning Sciences (including neuroscience, cognitive science, pedagogy, and psychology), and are supported by Optimi’s centralised services.
Optimi’s history and growth Optimi was established when PSG invested in home schooling provider Impaq (then called Impak) in 2012. Since then, the company has grown by merging with other education and training businesses that complement its offering, including Media Works, ITSI, CollegeSA, CAMI Education, Tuta-Me, IT Academy, and various smaller learning and content providers. These mergers and acquisitions have provided Optimi with a comprehensive range of resources and skills to deliver world-
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class learning solutions to its customers.
