HOME & GARDEN DECORATIVE TILES & ACCESSORIES
A concept &
style guide If only the creation of an interior mood, look, style and colour palette was serendipitous! Interior design and décor might be creative and fun, but as interior design diva, Melanie Ewing, the CEO of Chapters knows, there is simply more to creating an interior mood than trusting good fortune. There’s also a fair bit of science, a smattering of maths and geometry, and a ton of in-depth study involved in interior design. Italtile
The Italtile Blog with edits by Gareth Griffiths
Confused? Try the Classic French. French Rustic. Italian. Nordic. Eastern. Art Nouveau. Belle Epoque. Baroque. Art Deco. Minimalism. Maximalism. Bohemian. English Country. Industrial. Modern. Contemporary. Natural. Eco-chic. Transitional. Traditional. Eclectic. Mid Century Modern. Biophilic. The choice is endless. And any journey through the style world is complicated, confusing, and enough to make you feel a bit stir crazy. So, Melanie and the boffins of the Italtile Style Guide have a plan for you: To make it easy, there are four broad style definitions to bear in mind.
NATURAL, a more sustainable, harmonious existence There are so many roads to Natural. From rustic, rural, romantic ‘cottagecore’ (worn wood, old stone floors, floral prints, patchwork, wicker, ceramics), to the big Biophilic Design trend (which reflects our innate connection to nature and the natural world outdoors), to eco-chic bush lodge looks and off-the-grid living. Included are Scandinavian simplicity and the Japanese wabi-sabi aesthetic.
Nature-inspired forms, patterns and textures, organic materials, natural light, and a light carbon footprint. Woven baskets, jute carpets, wicker, wool, raw linen, hand-thrown pottery. Plants. Natural stone cladding, stone-look tiles, wood-look tiles of every description; these are all eco-chic concepts. 1. Moda Vinile is a range of imported vinyl wood-look tiles that offer the lush look and feel of timber, with excellent durability. Top décor tip: Don’t limit your imagination to floorscaping; may we suggest you consider the ceiling as “the fifth wall” and give it a wooden finish to create those country barn vibes. 2. Aix is Atlas Concorde’s latest stone look innovation. Think of the charm and sense of tradition of 18th Century French farmhouses. Smell the rosemary and lavender in the hot Provence sun!. Lay indoors and outdoors for a seamless living space, this is SA after all! 3. Natural stone cladding is no longer being used only for outside areas. These biophilic beauties are being incorporated into interior moodboards to create feature walls, decorate fireplace surrounds and highlight supporting pillars.Natural stone cladding conjures up those 5-star bush lodge looks.
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volume 12 | issue 2 www.tobuild.co.za
