OUGD603 / Extended Practice
Brief 01 — Tephi Lookbook
The Brief
Tephi Lookbook - Background
The Brief
Considerations
Tone of Voice
Timescale
As well as being established as a firm favourite amongst the fashion set, Tephi is becoming increasingly popular with brides-to-be who want to find the perfect wedding dress.
To create a lookbook that showcases Tephi’s Bridal Collection using supplied photographs and body copy.
Consider different layouts for client reviews and how images will be complimented by design choices.
Sophisticated, formal, personal and elegant.
2 weeks
Remember that the client already has personal design decisions in mind, leaving little space for creativity and that pages are printed at SRA4 with a 20mm spinal margin to make space for the binding.
Deliverables
Tephi’s bespoke bridal service offers clients the chance to create their ultimate dream dress for a truly unforgettable day.
Target Audience Fashionable females between the ages of 28-40 who are interested in modern and unique bridal designs.
Finalised look book layout sent over to the client for printing. Any relevant mockups or photos of printed publication.
1/5
OUGD603 / Extended Practice
Lookbook Research
Wedding Research
When researching into existing lookbooks I found that they are extremely image heavy with a minimal amount of body copy used throughout. Images often make the most of the space available in order to show off the fashion designs.
As I hadn’t designed wedding based products before, I thought that looking into other existing bridal brands and general wedding ephemera would help with designing the lookbook. I noticed that a lot of products that are designed specifically for weddings or brides tend to lean towards feminine design styles, with floral furnishings
Brief 01 — Tephi Lookbook
and gold foiling. Designs tend to be quite minimal with scripted typefaces and use of the colour white across everything. As the client already knew what she wanted, any experimental finishings or use of colour was often disregarded.
Research
2/5
OUGD603 / Extended Practice
Lookbook Development Working with a client with such a short deadline meant that I was constantly sending emails and waiting a few days in between for responses on what to change. With this brief I didn’t have very much freedom and was pretty much being told what to do and what not to do.
The design developed very quickly as things were altered so frequently and the lookbook was slowly becoming more and more minimal. The final typeface used was chosen by the client, as it’s used across all of their branding. They also decided on stripping back the colour so that it was only in the imagery.
Brief 01 — Tephi Lookbook
Idea Development
3/5
OUGD603 / Extended Practice
The Final Design As the client was very strict on design choices and made a lot of restrictions for how the publication could look, I felt as though the final design was lacking my own personal touch. Although I managed to sway a few of the client’s choices to suit my own personal taste, I think that if I had been given complete creative freedom,
the final publication would have been a lot more exciting. I am still happy with the final outcome, as it was interesting to work on a different kind of live brief and I learnt a lot about my own professionalism.
Brief 01 — Tephi Lookbook
Final Design
4/5
OUGD603 / Extended Practice
The Final Design I requested my own printed copy of the publication from the client, but unfortunately due to the books costing hundreds of pounds to print, this wasn’t achievable.
photographs hadn’t been very well considered and I don’t think that they did the book justice. However, it was really exciting to see my work printed and in context!
These mockups show how the lookbook could have looked as a final publication. Tephi sent over a couple of images of the printed book, but the
This brief was interesting to work on, but I don’t think I want to do much more designing for editorial as I don’t think it plays to my strengths.
Brief 01 — Tephi Lookbook
Final Design
5/5