Design publication

OUGD603 / Extended Practice

Design Publication

The Brief

Design Publication - Background

The Brief

Considerations

Tone of Voice

Timescale

You will be required to undertake a period of focused, in-depth and sustained research into an area of Graphic Design appropriate to your design strategy.

To create a case study that reflects your personal research methodology.

Consider different methods of showing your personal research methodology and how it will reflect you.

Informative and educational

2 weeks

Consider what form the case study will take and how that is relevant to your research methodology. Remember that you don’t have to produce a publication if it isn’t relevant. You could produce a blog, DVD, etc.

Deliverables

Target Audience Young creatives interested in lettering, photography and colour.

A final case study of everything that you have gathered in regards to your research methodology in whatever form seems most appropriate.

1/7

OUGD603 / Extended Practice

Design Publication

Design Publication Research As Instagram has become my “go to� source for inspiration, I decided to look further into Instagram images and work out how I could incorporate this concept into my case study.

One thing that was a common occurence on Instagram was the idea of having your account follow a particular theme for a consistent feed.

I also really love how many Instagram accounts are filled with bright and colourful images.

I realised that most of the accounts I follow are either lettering based or filled with bright and vivid imagery.

I also had a look at existing publications and designers who like to

use square layouts like the Kwadraat Bladen series.

Research

2/7

OUGD603 / Extended Practice

Design Publication

Idea Development At first I was set on creating a video of myself producing some lettering or hand painted typography using different vibrant colours on a mirror to “reflect my practice”. However, after much deliberation I didn’t feel as though it showed my research methodology thoroughly.

The idea to focus on the theme of

Instagram and design something that looked like an Instagram feed was so much more appealing to me as it helped to show how I find my research and sources for inspiration.

As most Instagram feeds follow a theme, I decided to work around the theme of colour in my research, as I am always considering the use of

colour and really enjoy bright and vivid colours used within design.

Idea Development

3/7

OUGD603 / Extended Practice

The Front Cover I made the front cover myself using Buckram bookcloth and some mountboard.

I chose to buy the Buckram in a turquoise colour, as my personal branding uses a lighter version of this colour so thought that it would look nice alongside my personal branding.

I even used my logo from my personal branding for the front cover.

I didn’t really want to give the book a title as the context reflects myself and my personal research methodology, so felt as though my name was more suited than a descriptive title.

Design Publication

Final Design

4/7

OUGD603 / Extended Practice

Inside The Publication The publication itself was designed to pull out like a consertina and reveal the long ‘feed’ of colour, almost like scrolling down an instagram feed.

The 3 column grid was taken from the typical grid system on Instagram and each image has been made to be the same size as an image displayed on an iPhone 5s via the Instagram app.

Design Publication

Final Design

5/7

OUGD603 / Extended Practice

Inside The Publication Every image that is displayed within the publication has been sourced from various Instagram accounts that I follow, which emphasises on the way that my research methodology works.

Design Publication

Final Design

6/7

OUGD603 / Extended Practice

Inside The Publication The consertina pulls out to make over 5 metres of colourful inspiration, showing how my research can often be vast and lead to endless possibilities.

Design Publication

Final Design

7/7