Brief 6 dr me

OUGD603 / Extended Practice

Brief 06 — Dr Me

The Brief

Dr Me - Background

The Brief

Considerations

Tone of Voice

Timescale

Evian Christ is releasing a limited edition 12” vinyl of a mix made last year called Duga-3.

To create a vinyl cover for Evian Christ and a poster for Odonis Odonis based on the information given.

Informative and professional.

1 day

Odonis Odonis have an upcoming gig at the Kraak Gallery and need promotional posters for the event.

The Vinyl Cover - Consider how you can graphically represent the 10hz tapping sound that makes up the duga-3 transmission.

Target Audience

The Poster - Consider the fact that the poster will be printed A3. Also consider how to attract an audience to the gig.

Deliverables

In Collaboration With

12” Vinyl Artwork Promotional Poster

Sophie Abell

Males aged between 18-25

1/6

OUGD603 / Extended Practice

Duga-3 Research I worked with Sophie Abell on this brief and we worked pretty closely collaboratively. We both went to the mac suite and researched into Duga-3 together to get more of an idea into the concept behind the mix.

From researching further into the Duga-3’s history and whereabouts, we gained a more informed idea about the

Brief 06 — Dr Me

Odonis Odonis Research brief which, in turn, lead to informed design decisions.

The Duga-3 was nicknamed “The Russian Woodpecker” because of the tapping sound that it makes, which gave us a few ideas about using woodpeckers within our work so we had a look at different breeds of woodpeckers online.

As Odonis Odonis are a small band it was difficult to find a lot of interesting information or imagery for this band to help inform our poster ideas.

We found a variety of different logos for the band and after listening to their music, we were both a bit confused about what genre they would fit into.

Research

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OUGD603 / Extended Practice

Brief 06 — Dr Me

Vinyl Artwork Development For the vinyl artwork I chose to work upon the idea of the tapping noise sounding like a woodpecker.

I drew out some simple line drawings of woodpeckers and played around with how they could be made to look like they’re moving back and forth to make a tapping sound.

Bringing the woodpecker into Illustrator opened up possibilities for rotating the woodpecker around and adding more sense of movement to the design for that tapping effect.

I really loved how the singular woodpecker looked when it was rotated around a centre point - it looked like a music speaker!

I was also quite heavily influenced by the amazing structure of the Duga-3 and thought that linear artwork would best resemble the structural lines of the Duga-3.

Idea Development

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OUGD603 / Extended Practice

Odonis Odonis Development For the poster, I created a blurry image of Odonis Odonis whilst Sophie played around with possible layout variations.

Once I gave Sophie a bit of feedback on the design, we added the image that I created to the final poster.

Brief 06 — Dr Me

Idea Development

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OUGD603 / Extended Practice

Duga-3 Artwork I was really happy with the final outcome for the Duga-3 artwork, considering how album artwork usually isn’t my strong point.

We chose to work with monochrome colours for the vinyl artwork as the white design stood out brilliantly against the black background.

The concept for the artwork definitely progressed once we were more informed about the Duga-3 inspiration for the mix by Evian Christ.

A monotype typeface was used as it complimented the structural aesthetic and didn’t deter from the imagery.

Brief 06 — Dr Me

Final Design

5/6

OUGD603 / Extended Practice

Odonis Odonis Poster Designing the logo was difficult as the brief was so open to interpretation, yet we only had a few hours to complete it. It was also difficult to design for a band who seemed to be very confused with their genre and general image.

However, I think that we managed to produce an interesting poster considering the limitations to the brief.

I think that the blurred out faces were complimented by the selective blurred out typography.

The typeface that we chose was based on the typeface used in the Odonis Odonis logo, in order to have continuity across the design.

Brief 06 — Dr Me

Final Design

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