Neezy’s Insights Help Sports Betting Operators Maximise Profit The South African sports betting industry’s turnover reached a record of R75,7 billion for the year ended March 2020. THIS SHOWS an increase of 26% to the prior year. Despite significant growth in the Sports Betting Sector, operators’ margins are still under pressure. Now more than ever, sports betting operators need to consider their technology and resources to maximise commercial opportunities. This is where Neezy’s intuitive Lotto Betting API fits in. Neezy’s seamless technology allows operators to offer betting on lotto and lucky numbers in addition to their traditional sports betting offering, all while keeping players engaged on their native platform. This is not to mention the team behind Neezy’s powerful technology - Rob Warrington, Non-executive Chairman and Dhrupal Amin, Managing Director are a powerhouse combination with decades of experience in both the local and international gaming industries, offering unique insights to Neezy’s customers and spearheading innovation. “Rob’s tremendous gaming technology experience and deep understanding of the lottery psyche combined with my own executive background in sports betting operations enable us to offer unique insights to our clients. When we talk to clients we seek to understand their pain points, and then, using our collective
experience we provide a custom solution that will help operators acquire and retain players and most importantly improve profitability,” says Amin. “Based on our discussions with 30 of South Africa’s top bookmakers we believe that betting on lucky numbers comprise at least 40% of the total sports betting market value - in other words an estimated R30,3 billion. At an average of R4 per lucky number ticket it is estimated that bookmakers generate approximately 7,5 billion tickets annually,” Amin continues. “It is therefore critical that operators equip their business with the best technology possible to maximise this opportunity.”
“Neezy’s lottery technology solution and games have been developed over 15 years and currently powers some of the world’s largest lottery brands. This deep experience and capability allows us to provide excellent game experiences for punters whilst maximizing engagement and commercial value for our bookmakers, “ says Warrington. Having worked with gaming operators around the globe, Neezy has case studies that demonstrate how to best utilise technology to increase player acquisition and retention and ultimately increase Gross Gaming Revenues. Neezy’s lottery solution has been specifically tailored for the South African market to provide relevant and exciting jackpots to punters. “Even though the Neezy platform has powered some big names globally, we understand that South African bookmakers and punters have very unique requirements and have tailored our game play and technology accordingly. It has been a 2 year journey that we are now ecstatic to bring to the South African market,” adds Amin. For more information visit www. neezytechnologies.com, contact partner@ neezytechnologies.com or call Neezy on +27 (84) 616 3314.
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Pronet Gaming adds Incentive Games content to Dynamic Platform Offering Pronet Gaming, a market-leading iGaming provider, has added engaging sports-themed content from Incentive Games to its comprehensive casino platform. THE EDINBURGH-BASED studio specialises in the creation of free-to-play and pay-to-play sports games, designed to appeal to customers who may not normally be interested in online casino. The cross-sell potential of Incentive Games’ products makes the studio’s content a particularly timely addition to Pronet Gaming’s ever-expanding catalogue and complements its market-leading sportsbook solutions ahead of a summer featuring the Copa América and Euro 2020 football tournaments. As Incentive’s games are Opera Mini compatible, they complement Pronet Gaming’s offering across Africa, while its free-to-play games provide operators with a strong acquisition and reactivation tool. The latest integration further enhances the
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offering of Pronet Gaming as it continues to expand quickly into emerging markets around the world. John Gordon, CEO at Incentive Games said: “Pronet Gaming has received international recognition for both their casino and sports betting platform. Our entertaining games will help their clients acquire and retain players, giving them an advantage in competitive markets. “Pronet Gaming is an organisation that innovates with the purpose to bring value to their operator clients and this is exactly why our
products are such a good match. We are truly excited to work with them and their continually expanding client base.” Bobby Longhurst, CCO at Pronet Gaming, said: “The continued high quality of our platform depends on the strength of its content, making Incentive Games an ideal partner as we serve our operators with a wide variety of games. “Their innovative approach to games design and cross-sell appeal makes them an ideal partner as we continue to serve operators with an array of premium content.” June / July 2021
