TEA SHOPPE
Honey & Lemon
CO NTE NT S 01 — I ntro duction 02 — Lo go Desig n 05 — Ty p e 07 — C o lo r 09 —
P r i nt
10 —
Pa c k a g in g
15 —
D r i nk ware
17 —
B a gs
18 —
Un i fo r m s
19 —
Reta i l S pace
22 —
P ro m ot ion al
Brand Guidelines
Honey & Lemon
Brand Guidelines
I T’ S ALWAYS A GO O D TI M E FO R T E A
INTRODUCTION
If the day i s a senten ce, th en tea is th e p u nc tu ati o n at th e en d. It al l ows fo r a b re a k f ro m th e ch ores of l ife an d tr a nsp o r ts the m in d to a l an d of seren ity. It so othe s th e sou l an d warms th e h eart. No b eve r a ge i s m ore th ou g htf u l or more co mfo r ti ng th an tea. At Ho n ey & Lem on , we l ove tea an d wa nt to sha re with th e worl d its de li c i o u s b e gi n n in g s an d rich tradition s. S i nce o p e ni ng ou r doors in Savan n ah , G e o rgi a i n 2 015, we’ve been dedicated to p rovi di ng h ig h -qual ity teas with i m a gi n ati ve f lavors f rom aroun d th e wo r ld. We p romise th at each cu p of Ho ney & Le m on tea overf l ows with n othi ng b u t p ure, n atural g oodn ess.
Honey & Lemon
A
LOGO A —
P r im a r y Log o
B —
Hor izont a l Ve r s ion
LOGO DESIGN
B
Brand Guidelines
Honey & Lemon
A
LOGO VARIATIO NS A —
Da r k B a c kg rou n d Ve r si o n
B —
1 Col or Ve r s ion
C —
K n oc kou t Ve r s ion
B
LOGO DESIGN
C
Brand Guidelines
Honey & Lemon
Brand Guidelines
A
I MPR O PER LO GO U SAG E
B
LOGO DESIGN
C
A —
D o n ot rotate l og o
B —
D o n ot u se col ors ou tside of th e
co lo r pal ette
C —
D o n ot distort th e l og o
Honey & Lemon
Brand Guidelines
LOW ER-CASE
PRIMARY TYPEFACE SE RE ND I P I T Y Se re ndip it y is wa s c u s tom -m a de by Casey Lu e w it h Hon ey & Le m o n i n mi nd. It is a s a n s - s e r if ty p ef a ce t hat d i sp l ays D id on e c h a r a c te r i sti c s but wi t h a t w is t . I n s te a d of se r i f s, Se re ndip it y exh ib it s t a p ere d e dge s and playf u l , c u r v y te r m ina ls that dr aw i nspi r at ion f rom n at u r a l de si gns fo u nd i n flowe r s a n d l e ave s .
a a b c d e e f g h i i j k l m n o o p q r s t u u v w x y z UPPER-CASE
A B C D E F G H I J K K L L M N O P Q R R S T U V W X Y Z N U MB ERS AND SY M B OL S
TYPE
1 2 3 4 5 6 7 8 9 0 . ? ! @ # $ % ^ & * ( )
Honey & Lemon
Brand Guidelines
LOW ER-CASE
SECONDARY TYPE FACE RALE WAY M ED I U M Raleway is a n e l e g a nt s a n s-se r i f t y peface c h os e n for it s cle a n a n d si mple l in e s t h at b a l a n ce o u t th e play ful fe at u re s of S e re n di p i ty.
a b c d e f g h i j k l m n o p q r s t u vw x y z UPPER-CASE
TYPE
A B C D E F G H I J K L M N O P Q R S T U VW X Y Z
Honey & Lemon
Brand Guidelines
CO LO R PA L E T T E HIBISCUS
HIBISCUS
HONEY
0C 57M 47Y 6K 230R 130G 114B PANTONE 52-12 U
HONEY 20C 40M 100Y 0K 208R 155G 44B PANTONE 10-16 U
LEMON
M IST 37C 0M 29Y 4K 154R 206G 186B PANTONE 136-10 U
PINE 75C 41M 67Y 39K 54R 89G 73B PANTONE 7736 UP
SPROUT
L E MO N 0C 15M 81Y 0K 255R 213G 76B PANTONE 7-7 U
MIST
PINE
SPROUT 42C 0M 59Y 19K 129R 175G 119B PANTONE 149-4 UP
COLOR
BARK
BARK 55C 57M 48Y 52K 75R 65G 69B PANTONE 171-15 U
Honey & Lemon
PATTE R N
Brand Guidelines
Honey & Lemon
BUSINES S CA RDS St andard b u s in e s s c a rd s me asur in g 3.5 x 2 in c h e s ; D ouble - s id e d w it h t h e log o an d p at te r n on t h e front an d ow n e r cont a c t
i nfo on t h e b a c k.
Brand Guidelines
Honey & Lemon
CH AM OMILE T E A BOX Small-s ize d c a rd b oa rd box cont a in in g 20 i nd i vi du a l ly w r a p p e d
PACKAGING
chamom il e te a s a c h et s .
Brand Guidelines
Honey & Lemon
M IN T T E A BOX Small-s ize d c a rd b oa rd box cont a in in g 20 i nd i vi du a l ly w r a p p e d
PACKAGING
he r bal m int te a s a c h et s .
Brand Guidelines
Honey & Lemon
Brand Guidelines
H IB IS CU S T E A B OX AND TE A SAC H E T PACKAGING
L a rge -si ze d cardboard box contain in g 3 6 i ndi vi du a lly wrapped tropical h ibiscus te a sa c h ets.
Honey & Lemon
Brand Guidelines
TI N O F LO O SE- L E A F C H AMO M I L E T E A PACKAGING
Ti n of lo o se -leaf ch amom il e tea, re a dy to b e b rewed. Each tin m akes a p p rox i m ate ly 3 5-50 del icious cups.
Honey & Lemon
Brand Guidelines
O R GANI C H O N E Y P u re a n d u nf i l tered h on ey, perfect for PACKAGING
natu r a lly swe eten in g your tea. Avail abl e i n 3 f lavo r s: S ou rwood, Oran g e B l ossom, a n d Avo c a do Hon ey.
Honey & Lemon
Brand Guidelines
DRINKWARE
H O NE Y & L E M O N TAB LE WA R E SE T Enjoy yo u r te a th e Hon ey & Lemon way w i th o u r ta b leware set. Al so m akes for a gre at gi f t. I n cl udes a smal l pitch er, tea c u p , co nta i ner an d h on ey wan d stirrer.
Honey & Lemon
H OT CUP D i spos a b l e p a p e r c u p for dr i n kin g te a on t h e go. Hol d s 1 2 oz . Un iq u e he at bar r ie r e l im in ate s t he ne ed for a b eve r a g e
DRINKWARE
sle eve .
Brand Guidelines
Honey & Lemon
SH O PPING BAG Square- b ot tom b a g for custom e r p u rc h a s e s . D ouble - s id e d d e s ig n .
BAGS
D ur able rop e h a n d l e s .
Brand Guidelines
Honey & Lemon
E M PLOYEE A P RON Br and e d a p ron to b e wor n by t h e e m p l oye e s at Honey & Le m on a s p a r t of
UNIFORMS
t he i r un ifor m .
Brand Guidelines
Honey & Lemon
Brand Guidelines
STO R E F R O N T RETAIL SPACE
Ho n ey & Le m on is a tea sh op l ocated in S ava nn a h, G e org ia. For its appearan ce, the sto ref ro nt borrows its styl e f rom tea sho p s co m m o n ly fou n d in En g l an d.
Honey & Lemon
Brand Guidelines
SHOP INTERIOR RETAIL SPACE
Ho n ey & Le m on sel l s an assortm ent of te a s. Te a s a re of fered in several form ats, lo o se -le af te a, pre-f il l ed tea tin s, tea sa c hets, a n d more. T h ere is al so a sm al l i n -sto re c afe w h ere customers can g et the i r te a b rewed as a to-g o beverag e.
Honey & Lemon
DECO R Handcr afte d s ig n of t h e ampe r sa n d f rom Hon ey & Le mon’s l og o. It m e a s u res 3 fe et t a l l a n d is cove re d
RETAIL SPACE
i n she et m os s .
Brand Guidelines
Honey & Lemon
Brand Guidelines
T H E TEA-S POT It ’s all a b ou t “D oin g it fo r t he ‘Gr a m” a n d t h is fu n pop- up s h op is s u re to at t r act t re n d y food ie s . Afte r se e in g c u te p h otos of #thetea sp ot on t h e ir fe e d , p e op l e w il l wa nt to vi si t i t for t h e m s e lve s .
C u stomers are abl e to rel ax with a del icious cup PROMOTIONAL
of Hon ey & Lemon tea wh il e sittin g in a qu irk y g iant sized tea cup tabl e.