SEVENTEEN
24
G R . 6 0 4 N AT U R E O F I D E N T I T Y
RE-BRANDING OBJECTIVE
Potential Services Along with a strong online presence that the teenagers are more drawn towards, Seventeen can have educational programs, workshops, networking and career coaching events that are based on the topic of young women progress and empowerment. It can have training programs or an institute that guides the upcoming women entrepreneurs and supports them in their decided career paths. The services can cater to needs beyond just confidence and personality development to ensure mental and physical well-being of teens. It can push limits of teen creativity to make efficient citizens of the future. Potential Products Seventeen can use its core values to create products that maintains self-esteem in day to day life of a young girl. It can thus create easy to carry confidence care packages for teen girls. It can include flush able wipes, sanitary napkins, stain remover, panty liners, hairbrush, hair ties, deodorant, razor, hand sanitizer, an extra pair of undies, mouth freshener, pepper spray for safety, etc. Partnerships Seventeen can partner with global platforms such as Tedx to give teens opportunities to showcase their stories and potential ideas. It can also collaborate with educational institutions to organize events for teen development. It can have competitions of various fields to increase social networking and interactions. Seventeen can partner with individual expert counselors specializing in teen behaviors, to create its own counselling service.
