SEVENTEEN
40
G R . 6 0 4 N AT U R E O F I D E N T I T Y
PERSONAS
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviors and goals. In our case, it seems that Seventeen has a specific group of target audience as the brand name suggests. But within the target market we studied the various stereotypes that make the audience diverse. Thus, for establishing the future goals of our brand it was important to identify the existing as well as potential target audience. 01. The Enthusiastic Blogger 02. The Shy Girl 03. The Caring Father 04. The Teen Expert 05. The Tomboy 06. The Working Mom
07. The Busy Entrepreneur 08. The Environmentalist
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Out of the Curve
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