SEVENTEEN
60
G R . 6 0 4 N AT U R E O F I D E N T I T Y
CURRENT COMPETITORS
Current competitors for Seventeen magazine are the ones that somewhat have the similar brand mission, that is empowering the female section of the society. These cater to the needs of women and claim to work towards promoting self confidence among them.
Cosmogirl CosmoGirl, was an American magazine based in New York City, published from 1999 until 2008. The teenage spin-off of Cosmopolitan magazine, it targeted teenage girls and featured fashion and celebrities. The last issue was released in December 2008.
Sassy Sassy magazine is a defunct, general interest teen magazine aimed at young women. It covered a wide variety of topics, and was intended as a feminist counterpoint to Seventeen and YM magazines. Sassy existed between 1988 and 1996.
