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SINKFLOAT Magazine Publisher Nuova Accademia di Belle Arti Via Carlo Darwin 20, 20136 Milao, Italia Chief Editor / Sakura Enggarwartini Producers / Matteo Mocchi & Valentina Dalla Costa Art Direction / Sakura Enggarwartini Sales / Sakura Enggarwartini Contributors / Sakura Enggarwartin Advertising / Sakura Enggarwartini Print / Jakarta, Indonesia Š Copyright 2014 All rights reserved
Table of Contents
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SINKFLOAT EDITORIAL MOODBOARD FLOORPLANS STRUCTURE OBJECTS SIGNAGE END. Introduction to the SINKFLOAT exhibition, the story that the exhibition is trying to tell you
Editor’s words summed into one letter for the visitors
Shows the atmosphere, materials, textures and color that shapes up the concept. Also includes researches of other artists.
General floorplan, construction plan and the lighting plan all shown graphically
Explains the types of lighting used, materials and the general construction of the exhibition
The 30 objects displayed in the exhibitoin
Types of graphics used throughout the exhibition: How signage is used to guide the visitor throughout the exhibition
Bibiliography and research tools used to create the exhibition
Table of Contents
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SINKFLOAT
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SINKFLOAT
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Going Against the force isn’t that easy; Gravity is a very powerful force - especially on this planet,, that it has the ability to pull us down to the face of earth. The concept of gravity – revealed from various point of views has shaped itself into an emblem to express such extreme forces between both its aesthetic value and functional value; but the real challenge was to keep both of its significance in a balanced way. What happens when Gravity run into Functionality? This exhibition expresses this concept through certain objects that have been selected from various design magazines. We noticed that the series of the chosen magazines have a same thing in common - they always try to follow the latest design trend that is on the market. The selection for SINKFLOAT wasn’t based on its latest trend, but through the selection process, it has been filtered on objects that somehow relate to the force of gravity. However his doesn’t necesarily mean that it must physically stimulate the idea of gravity. The selection of objects may not sense at a glance, but will eventually find a meaning while interpreting how the object was assembled, made, thought over. It is the way of thinking. G r a v i t y makes
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Intro: SINKFLOAT
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“It’s only when Gravity Starts to Take Over – You begin to think about your body”
-Da v id
Intro: SINKFLOAT
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It seems like it’s Sinking, but not Sinking. Floating, but not Floating. Slipping, but not Slipping.
Editorial
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G is for Gravity. SINKFOLAT: Gravity and Functionality gravity | ’gravitē|
Dear V i s i t o r s , Welcome to “Sink and Float”. This is an exhibition followed by a single path, leading visitors to various experiences within the exhibition space. Visitors are targeted to those who are in a healthy condition without any leg or heart problem. You are kindly asked to take off your shoes before entering the exhibition because you will encounter various adventures, including physical and illusional experiences. *
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‘Sink & Float’ is an exhibition where visitors interact with the space itself, while seeing the selected objects and its relation to gravity. Ready to go against the force? E
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Sakura Enggarwartini Chief Editor
Editorial
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M OO D BO A R D. An monochromic sensation created through foam, acrylic panels, and diffused lighting fill up the space while people fill up the atmosphere. As a closed infrastructure, it doesn’t have any presence of natural light - therefore all of the exhibition areas are powered by artificial lights. While the objects exhibited are treated as stars of the exhibition, they are are showered by warm projector light over them.
Moodboard
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The Atmosphere: SINKFLOAT: Would you rather sink or float?
Light that seeps out of the darkness, shaping itself into an accent to the dark space. The contrast between the dark background and the bright illumination forms another kind of space.
Type of materials that can be have a flexible contact with the visitors. The aim of this exhibition is to give a gravitational experience to the visitors. For example, foam could be a possible solution to represent the sinking base platform. This could possibly be illuminated from underneath so that it can emphasize the ‘sinking’ floor.
Playing with round shapes for the display that could emphasize the objects that are being exhibited; works like a spotlight.
Moodboard
The sense of sinking and floating could possibly be represented by having different eye levels by raising or lowering down the stainding point throughout the exhibition. Transparent materials such as acrylic could also be used to emphasize the atmosphere.
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Tomas Saraceno: The People and The Space In Orbit by Tomas Saraceno (Dusseldorf, 2013) is an installatoin that is made in a bigger scale; it has a very compllicated net construciton that is accessible on three different levels placed 20 meters above the ground. It also requires a lot of interaction between the visitor and its space to represent the concept of a ‘floating landscape’ and the relationhip between human bodies becoming plaanets, molecules, or social black holes. “Each individual Strand not only holds visitors in place, but weaves them into itself, at the same time allowing them to act. It is like an outstretched network with an open character. An open, cosmic, woven structure that becomes densified, ramified, before flowing out into lines again at its edges.”
Moodboard/Artists
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Nets, PVCs, and Illuminations The Net Installation by Numen (2013) is one of the most inspiring exhibition installation; it allows the visitors to interact with the space and with each other; Suspension is the key element. The flexible nets suspended in the air creates a floating landscape; creating a new experience for the visitors. It almost is a living illusional masterpiece, because it moves as it interacts with the visitors. Another work by Tomas Saraceno In Space Time Foam (2013), exhibited in Milan also shows how an exhibition can make an experience that is more physical and adventurous. This PVC material that created a space was divided in 3 layers; hung from 20 meters above the ground. It creates an exiting sight whether you’re up floating on the PVC or downstairs looking up at the people. This exhibition on the right shows how Moodboard/Artists
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O OR PL A N S. An monochromic sensation created through foam, acrylic panels, and diffused lighting fill up the space while people fill up the atmosphere. As a closed infrastructure, it doesn’t have any presence of natural light - therefore all of the exhibition areas are powered by artificial lights. While the objects exhibited are treated as stars of the exhibition, they are are showered by warm projector light over them.
Floorplans
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Floorplan R4
R7
STORAGE
R3
R8
R2
R9 R5
UP +50
R1
R10
R6 WELCOME ROOM
CLOSING ROOM STRAGE
ENTRY UP +50
RAMP 1:6 TOTAL LENGTH 3048mm
EXIT
UP +144
UP +144
STAIRS R= 18 T=25
STAIRS R= 18 T=25
Section and Elevation
Floorplans
UP +50
RAMP 1:6 TOTAL LENGTH 3048mm
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ST RU C U T R E. This chapter covers the materials, the lighting system, and the details of the structure of the exhibition. Each decisions made lead to the result that is suitable for the concept of SINKFLOAT.
Structure
WHY MATERIAL MATTERS IN DESIGN
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Overview of the materials of the floor, walls, and the detaisl used in the exhibtion that creates the atmosphere.
An exhibition is usually a temporary event, and so choosing materials is a crutial phase because it must be easilly assembled and disassembled yet it has to keep its powerful impression to the visitors. In SINKFLOAT, there are two types of floors. The general floor on pedestrian hallways are plush carpet,; visitors will be asked to take their shoes out in the front desk betore entering the exhibition. Visitors will experience a soft sensation while walking without shoes. Carpets usually come in rolls, and so it is easier to install it and apply it in the exhibition.
The main material used to represent the ‘sinking floor’ will be a high-density foam. It is usuually used for average quality furnitures, and mattreses and is considered good as a material. These foams will be illuminated with warm kelvin LED panel lights from the bottom so that the floor will illuminate. The outer and inner wall remain the same as existing, additional walls are made of gypsum-temproray walls because it is easily applicable and removable. The color will be painted black on the surface with sticker printed signage on the surface of the board.
Structure/Material
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A CLOSER LOOK: THE LIGHTING SYSTEM LED Panels Hides Underneath those Glowing-Sinking Floors Most of the lighting systems are covered by LED lights; it has a lot of advantages in terms of its usage. First, it doesn’t heat up, and it illuminates a really strong light that could light up a big chunk of space. Also, it could be applied flexibly in different forms, such as panels, wall panels, strips, normal bulbs and bars. As mentioned in the materials section, the LED panels (Right) has enough energy to illuminate and penetrate through foam resulting in a ‘glowing sinking floor’. Skeleton structures are placed on top as a layer before the actual foams to prevent the destruction of the LED panels itself when people step on the foam.
Structure/Lighting
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LED Conquers SINKFLOAT Other than the panel lights, LEDs are applicable in other various installation, such as the Hallway path, Spotlights and the Floor Projection. Recessed LED Lights are suitable for Hallway lights throughout the exhibition. It could be used as part of the signage as well, because it leads the visitors according to the assigned path. It will be floor mount,. Spotlights are mainly used to emphasize each of the objects that are placed on their own booths, it adds its own speciality when pointed directly to the objects. Having a black background will automatically emphasize the lighting system.
Floorprojections play a significant role in the lighting section of SINKFLOAT. For example, in the exhibition that Charles Burr curated for Dolce & Gabbana New york called the “Art of Scent”, he used projectors (BELOW) to put the information and text in it. This is suitable for SINKFLOAT because it mainly has a black background, this would emphasize the text itself and it is projected from an angle so that it won’t interfere with the shadow of the visitors. They are projected both on the walls and on the ground; both on the pathway area and on the exhibition area.
A Bit of Splash and Drops Make quite a Difference Other than the lighting system, other techniccal aspects such as audio are applied here as well. The main sound filling the whole exhibition space is the sound of the movement of water. A little bit of ‘Splash’ and drops of water resembles the floating and the sinking of atmosphere within the exhibition. The floor projections also play a great role in the exhibition, though it will be explained more clearly in the signage section of the magazine.
Structure/lighting
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These 30 objects displayed in the exhibition are selected objects from the two magazines that were chosen from. It varies from different kind of furnitures; such as shelves, tables, lamps and chair.
Objects
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RED “FLOATING STONE WALLS”
“Corniches” opens up the first object amognst the 29 others, designed by the two French Brothers, Ronan and Erwa Bourouleec; they have designed a seriers of shelves for Vitra and it has an illusion of ‘floating shelves’. It seems like it’s floating but it’s wall mount from the back; it provides flexible deposit spaces. It can be flexibly mount on any part of the wall surface. Its organic shapes gives a soft sensation; therefore it has both aesthetic and functional values. Through this product, hey wanted to show an innovative design
“Just the same as hanging things on a stone before jumping in the water, we also need small possibilities to store things in our everyday life.”, mentioned the French-born designer Ronan Bourouleec. They are made out of plastic, polyamideavaiilable in various colors and sizes. (Above) Corniches / Ronan & Erwa Bourouleec / VITRA
Objects
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IT SEEMS LIKE IT’S SITTING ON THE GROUND Gravity works like a force; when it ‘s applied in an object - a funcitonal object, it transforms itself into another kind of object. ‘Fly’ by Joan Pedersen is practically a shelving unit made out of five sheets of birch veneer, stacked up on top of each other. It is balanced through the wooden pole that pierces through the center of the birch sheets. It shows a representation of a dragonfly’s wing which is why it’s named ‘fly’. This have been exhibited in the Milan Design week in April in the past, attracting a lot of attention from other designers. Its simplicity emphasizes its aesthetic value yet keeps its functional value at the same time. (Left) Fly / Joan Pedersen / Republic of Fritz (Above) Perturbation / Hervé Van der Straeten / GALERIE VAN DER STRAETEN
Objects
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Hervé Van der Straeten have contributed a lot of his designs in the concept of balance. For example, the Zigzag lamp and Inclination have a lot of elements related to assymetrical balance. It has a heavy top supported by thin foundations, yet it keeps its balance just fine - It seems like it’s falling but it’s not. The Shrine by Bethan Laura Wood shows another kind of balance, her work is resembling a floating candle. (Above) Zig Zag lamp / Hervé Van der Straeten / GALERIE VAN DER STRAETEN (Right) Shrine / Bethan Laura Wood / NILUFAR UNLIMITED (Below) Inclination / Hervé Van der Straeten / GALERIE VAN DER STRAETEN
Objects
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LET’S MEET THE BLACK LINES
A particular exhibition “The Black Lines” (2010) in London. Satchi Gallery marked up the ‘Black Lines’ lamp sized 20200mm and 12200mm by Nendo. These series of metal furniture blurs the distinction between what we normally perceive 2-dimensional space and 3-dimensional space; giving us a kind of an illusion.This lamp piece has an interesting character in itself, It seems like the lamp is trying to penetrate through its own body, going deeper and deeper.
Other than lamps, Nendo also made chairs and clothes rack included as part of the ‘Black Lines’ series.. These were inspired by ‘sketches in the air’, also known as Japanese calligraphy.
(Above) The Black Lines / NENDO / CARPENTERS WORKSHOP GALLERY
Objects
24 The Melt chair also by Nendo for K% was also included as part of the “Black & Black” furniture collection. This was also an attraction in the Milan Salone del Mobile design week 2012. It is obvious enough that the key point to these series is ‘outlines’. This chair seems like it’s melting, pulled down to the earth - yet it is actually not. The fact that it is actually sittable and usable tirggers the concept of ‘Gravity and Functionality’. The Melt chair is made of powder coated steel frame and MDF.
The Sisifo Lamp by Scott Wilson for Artemide is considered as a new hybrid luminarire,; its aim is to use LED lighting illuminating a soft yet powerful light source, at the same time having its physical body which has the ability to balance and rotate 360 degrees. The body seems like it has a heavier top and a smaller bottom, but everything works on balance, so that stops from falling down. This became an iconic design when it was first introduced in 2012 at the Frankfurt Light show and at Milan Design week.
“Slight black lines like the traces of sketches drawn in the air made transparent surfaces and volumes appear, which we assigned practical functions.” -NENDO
(LEFT) Melt Chair / NENDO / K% (ABOVE) Sisifo / Scott Wilson / ARTEMIDE
Objects
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Objects
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WHEN GRAVITY RUN INTO FUNCTIONALITY What happens when gravity meet functionality? What comes out of it when it combines together? Various designers such as Nendo, Luca Nichetto, Hervé Van der Straeten and Mattia Bonetti exhibits functional obejcts that has a unique character to it. It seems like it has a soul that controls its balance even though it seems like it’s about to collapse. The Bisazza Bagno by Nendo (Top Left) is part of the Nendo Collection; which is a collection of a luxorious bathroom furniture that has been exhibited in the MIlan Design Week 2012.
Nichetto designed ‘Float’, a low table that looks like an upside down cone sitting on a metallic stand, resembling a piece of cone that is floating on a body of water. The objective behind the idea is to have a functional aspect in it. (TOP LEFT) NENDO / BISAZZA BAGNO (BOTTOM LEFT) Float / Luca Nichetto / MOROSO
Chaos was an object designed by Van der Straeten acts like a series of matter being pulled into the center; just like how gravity pulls us down the ground. On the other hand, the Organ cabinet by Bonetti has a vertical flow of line, creating a rhythmical atmosphere. (ABOVE) Chaos / Hervé Van der Straeten / STRAETEN (RIGHT) Organ cabinet Mattia Bonetti DAVID GILL GALLERY
Objects
27 At a glance, Vase Cantine by French designer Veronique Marie seems like a transparent glass carrying a cork-like hat covering the top half of the whole object. YPLFL showed a slightly different approach towardstheir perception of gravity. As you look at more, it is as if the cork was floating on pure nothingness – with a sign of life inside. Is this an imitation of a floating matter, or is it trying to reveal something out of the bottom of the vase? (RIGHT) Vase Cantine / Véronique Marie / Y’a pas le feu au lac
HEAVY ON TOP, BALANCING THE TABLETOP Young Norwegian designer Nikolai Gulliksen designed a simple side table named W3. This solid-ash wood table gives an impression that it might collapse without the legs that stretches outwards because it looks like they are dependent of each other, scared that gravity might tear them apart. The W3 side table does cover both aesthetic value and its functional value. W3 / Nikolai Gulliksen / STREK COLLECTIVE F*ck the Classics / Ferruccio Laviani / FRATELLI BOFFI
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“Not believing in Force is the Same as not Believing in Gravity”! -Leon Trotsky The PIK Vase is a sculptural object that also serves itself as a vase. They are made of French PEFC wood. Deskbox was designed to be a functional object. It seems like the other half is about to fall down but it actually is not. PIK Vase / YPLFL / YPLFL Deskbox / Raw-Edges / ARCO
Painting is so Poetic, while Sculpture is more Logical and Scentific makes you worry about Gravity” -Damien Hirst
Objects
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April / Alfredo H채berli / NIKARI
Quake / Antonie Phelouzat / ENO
Objects
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Gloss / Vincenzo De Cotiis
Objects
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Meet the Rest of the Crew
Golconda / Luca Nichetto / Established and Sons Ammonite / NoĂŠ Duchaufour-Lawrance / META Postmundus / Martino Gamper / NILUFAR UNLIMITED Rocky Hyde / Charles Kalpakian / LA CHANCE
Objects
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“My Relationship to Gravity is Permanently Altered” -Steven Jesse Bernstein Magento / Giulio Iachetti / FOSCARINI S-Cube / Ferruccio Laviani / EMMEMOBILI Tree in the Moonlight / Michael Anastassiades / NILUFAR Seat on the Edge / Ben and Sebastian Climb / Bashko Trybek / LA CHANCE Bout de Canapé / Sam Baron / LA REDOUTE
Objects
SI A E.
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This chapter discusses how the paths are led by certain types of signages that will guide the visitors through the exhibition. Fonts are really important in designing an exhibition because it shapes the identity and consistency. Signage types ranges from light projection, printled stickers, LED path floor fixtures, and other various ways.
SIgnage
The Greatness of a Pathfinder
34 SINKFLOAT has various types of signages; mainly including overhead projectors for the texts and printed graphics for small details such as arrows and simple directions. Printed graphics takes part in
the exhibiion, though these are mainly applied in the details, such as arrows pointing to the next section, captions for the objects, footprint marks to keep the line organized, The main color of the printed graphics are white, because it contrasts with the black background of the SINKFLOAT exhibition, and the size varies depending on the appplication. The font used throughout the exhibition is called ‘Gravity’, which ranges from Gravity Book, Gravity Bold, Gravity Book Italic, Gravity Bold, Gravity Bold italic.
A great pathfinder defines a great use which guides visitors throughout the exhibition.
ABCD ABCD ABCD ABCD Gravity Book
Gravity Book Italic
Gravity Bold
Gravity Bold Italic
Signage
abcd abcd abcd abcd