Brand Guidelines How to use and apply the Ev Coffee House brand.
ST RA P L I N E
A B O UT
At Ev Coffee House we aim to provide customers with a luxury taste of the first coffee houses from 15th century Turkey. Kiva Han was the first recorded coffee house in 1475 and from this coffee houses spread around Turkey and soon the rest of the world followed suit. We have taken the best bits of these first coffee houses and translated them into a beautiful, relaxing coffee house perfect for socialising or a quiet read. Selling Ibrik coffees we provide customers with the taste of Turkey in addition to providing a welcoming and inviting atmosphere. Whether you get an Ibrik for one or a large to share with up to five people you can really experience the early coffee houses.
Experience the home of the coffee house.
THE LOGO
COLOURS
No other ink colours should be used other than black and the burgundy Pantone 63-16.
White stock should be avoided wherever possible and an off white used instead.
VA R IAT I O N S
MINIMUM SIZES
1.
26mm
17.5mm
2. There is no limit on how large the logo can be used or printed, but it must not be any smaller than the heights above as this would affect readability and legibility.
These are the only variations of the logo available. Both can be printed in either burgundy or black.
TY P E FA C E S
Georgia Regular
Didot Regular
ABCDEFGHIJK LMNOPQRSTUV WXYZ
ABCDEFGHIJ K L M N O P Q R ST UVW XY Z
abcdefghijklmn opqrstuvwxyz
Didot Bold
Georgia regular is used for all body copy and must not be less that 7pt size.
Uppercase didot is used for all headings in either regular or bold, and for use in the logo.
ABCDEFGHIJ K L M N O P Q R ST UVW XY Z
PATT E R N
The pattern can be applied in either black or burgundy ink. It can be resized but one star should not be any less than 4mm. 4mm
D O NT ’S
1.
3.
Don’t squash.
2.
Don’t rotate.
4.
Don’t stretch.
Don’t use any other non specified colours.
5.
Don’t use outlines. 6.
Don’t remove the line from the full logo.
Ev Coffee House 16 St James’s Park, London SW1Y 4LG