Samantha Walker
OUGD603
Brief 8 - Capital North
Brief 8: Capital North Collaborative Brief with Emily Lodge, Ewan North & Ant White The Brief
Concept
Create an identity for Capital North and apply this to appropriate products. The four key cities that will come together must be Leeds, Liverpool, Manchester and Hull.
The identity aims to show each city as an individual, important part of Capital North, whilst also showing how through coming together the cities can become a stronger, collective entity. The tagline, ‘Alone we are good. But together we are better’ was developed to refer to the idea that the cities are good alone, but through connecting with the other cities they can be even better and stronger.
Audience The identity must work for a wide reaching audience. It should appeal to tourists as equally as it does to more corporate audiences.
Deliverables A brand identity Four Posters, one for each city Train Livery Environmental Design
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